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Service Brief

Marketing and Business Development
At Distribution Central, we aim to help business
partners access and make the most of available
vendor co-operative marketing funds. We recognise
that not every partner has in-house marketing and
lead generation expertise, or the time to set up, run
and manage programs.

DC Starter can help you:

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That’s why we’ve developed a menu of lead
generation and marketing programs you can access
directly through us.
Applying for vendor marketing funds
Contact your local Distribution Central Account Manager
or marketing representative to discuss your marketing
requirements. Distribution Central marketing may also apply
for vendor funding on your behalf, however funding is not
guaranteed until vendor approval is provided.

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Information you need to supply:

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type of campaign
campaign name and message
campaign date/timing
objectives including target number of leads
vendor product/solution focus, are there any other vendors
involved?
overall cost of campaign
sales commitment/goal for the vendor.

Post-campaign reporting
We will assist you to prepare a report that will be used to claim
the funds from the vendor on your behalf.

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Typical information required for post-campaign reporting
includes:

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number of leads/attendees
list of leads/attendees
final cost of campaign

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Marketing Menu

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Marketing advisory services
Data Services – ensure your customer data is accurate
Prospect data list acquisition – find the right and database list
to market to

www.distributioncentral.com
+61 2 9092 5000

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implement professional and proven marketing &
lead generation activities
improve your chances of securing vendor funding
approval
budget more effectively because many of the
programs are fixed-price and fixed-scope
access B2B IT marketing and lead generation
advice and consultancy services
shorten your sales cycle, generate more leads and
improve your overall marketing effectiveness

Telemarketing including:
– Email and telemarketing lead generation –
one-off campaigns
– Complete lead generation managed service including
appointment setting
– Attendance drive telemarketing – follow up calls for
event attendance
Email campaigns including:
– Standard HTML email campaign – create, write and
send an email
– Whitepaper email campaign – lead generation and
prospect identification
– Email newsletters – creation of branded HTML email
newsletters
Enablement programs including seminars, workshops,
training and more
Event management services including:
– A full range of event management services charged at
an hourly rate
– Executive/boardroom and roundtable lunches
– Seminars, workshops & training
– Trade show or industry conference logistics support
Customer satisfaction surveys
Media buying
Google Adwords – set up your Google Adwords accounts,
build your initial campaign and provide initial training to
manage your program
Direct mail – development and execution
Promotional collateral – branded items including
brochures, shirts, USBs, mugs, pens etc

www.distributioncentral.co.nz
+64 9309 8272

www.distributioncentral.com.sg
+65 6664 0888

For more information email marketing@distributioncentral.com
Sydney | Melbourne | Brisbane | Perth | Canberra | Auckland | Wellington | Singapore
Firewall Systems®, ViViD Systems®, SAN Systems®, and Red Education™ are business units of Distribution Central® Pty Limited. ABN 70 006 687 05. DC7019
©2014 Distribution Central® Pty Limited. Brand names and trademarks mentioned are trademarks or registered trademarks of their respective companies. Product specifications, availability and costs are subject to change.



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