DC_Starter DC Starter
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Sydney | Melbourne | Brisbane | Perth | Canberra | Auckland | Wellington | Singapore
For more information email marketing@distributioncentral.com
www.distributioncentral.com www.distributioncentral.co.nz www.distributioncentral.com.sg
+61 2 9092 5000 +64 9309 8272 +65 6664 0888
Firewall Systems®, ViViD Systems®, SAN Systems®, and Red Education™ are business units of Distribution Central® Pty Limited. ABN 70 006 687 05. DC7019
©2014 Distribution Central® Pty Limited. Brand names and trademarks mentioned are trademarks or registered trademarks of their respective companies. Product specifications, availability and costs are subject to change.
Service Brief
Applying for vendor marketing funds
Contact your local Distribution Central Account Manager
or marketing representative to discuss your marketing
requirements. Distribution Central marketing may also apply
for vendor funding on your behalf, however funding is not
guaranteed until vendor approval is provided.
Information you need to supply:
• type of campaign
• campaign name and message
• campaign date/timing
• objectives including target number of leads
• vendor product/solution focus, are there any other vendors
involved?
• overall cost of campaign
• sales commitment/goal for the vendor.
Post-campaign reporting
We will assist you to prepare a report that will be used to claim
the funds from the vendor on your behalf.
Typical information required for post-campaign reporting
includes:
• number of leads/attendees
• list of leads/attendees
• final cost of campaign
Marketing Menu
• Marketing advisory services
• Data Services – ensure your customer data is accurate
• Prospect data list acquisition – find the right and database list
to market to
DC Starter can help you:
• implement professional and proven marketing &
lead generation activities
• improve your chances of securing vendor funding
approval
• budget more effectively because many of the
programs are fixed-price and fixed-scope
• access B2B IT marketing and lead generation
advice and consultancy services
• shorten your sales cycle, generate more leads and
improve your overall marketing effectiveness
• Telemarketing including:
– Email and telemarketing lead generation –
one-off campaigns
– Complete lead generation managed service including
appointment setting
– Attendance drive telemarketing – follow up calls for
event attendance
• Email campaigns including:
– Standard HTML email campaign – create, write and
send an email
– Whitepaper email campaign – lead generation and
prospect identification
– Email newsletters – creation of branded HTML email
newsletters
• Enablement programs including seminars, workshops,
training and more
• Event management services including:
– A full range of event management services charged at
an hourly rate
– Executive/boardroom and roundtable lunches
– Seminars, workshops & training
– Trade show or industry conference logistics support
• Customer satisfaction surveys
• Media buying
• Google Adwords – set up your Google Adwords accounts,
build your initial campaign and provide initial training to
manage your program
• Direct mail – development and execution
• Promotional collateral – branded items including
brochures, shirts, USBs, mugs, pens etc
Marketing and Business Development
At Distribution Central, we aim to help business
partners access and make the most of available
vendor co-operative marketing funds. We recognise
that not every partner has in-house marketing and
lead generation expertise, or the time to set up, run
and manage programs.
That’s why we’ve developed a menu of lead
generation and marketing programs you can access
directly through us.
