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Bluetooth Trademark License Agreement Attachments Attachment 1 and 2 Bluetooth Brand Book Attachment 3 List of countries where the Bluetooth Trademark(s) is applied for registration Bluetooth Brand Usage Guide ® Bluetooth SIG Proprietary Bluetooth Brand Promise ® The simple, secure technology brand that’s trusted worldwide As a global standard, Bluetooth® wireless technology has become virtually ubiquitous, with billions of Bluetooth enabled products shipped to date. Recognized at rates above 90% around the world, consumers have come to trust the Bluetooth brand. The Bluetooth brand breeds confidence and an expectation of easy-to-use connectivity. It has increasingly become the wireless technology of choice, allowing billions of diverse products from countless manufacturers to connect to one another. Bluetooth connectivity creates unmatched convenience for consumers, flexibility for product manufacturers, and new market opportunities for developers. The heart of the Bluetooth brand identity is in the name, which was inspired by the Danish King Harald Bluetooth who unified Denmark and Norway in the 10th century. Now, in the 21st century, unification is a guiding principle of the Bluetooth brand. Bluetooth wireless technology connects innovative products and companies to consumer aspirations. For us, that means delivering consistency in image, word, and icon; knowing the possibilities and delivering them accurately and clearly. Only Bluetooth SIG member companies are licensed to use the Bluetooth word mark in association with their products, as agreed to in the Bluetooth Trademark License Agreement (BTLA). The Bluetooth word mark and logos shall only be used in relation to products that have undergone and completed the Bluetooth Qualification Process and Declaration Process (collectively, the Bluetooth Compliance Program). To help ensure the best possible brand experience for users, we ask all members to be diligent in abiding by the branding requirements detailed in this guide. Bluetooth SIG Proprietary Bluetooth Brand Guide | 2 Table of Contents The Bluetooth Trademarks Introduction Use with “®” Symbol Where to Apply Trademarks 4 5 6 The Bluetooth Word Mark Application and Use Acceptable Translations Correct Form Use with Licensee Brand 7 7 8 10 The Bluetooth Figure Mark Introduction, Free Zone Color and Resolution Use on Electronic Displays Bluetooth SIG Proprietary 11 12 13 The Bluetooth Combination Mark Introduction, Free Zone Use with Licensee Products 14 15 The Bluetooth Smart Marks Bluetooth Smart Mark Bluetooth Smart Ready Mark Use in Text Acceptable Translations 16 17 18 18 Product Naming Conventions End Product Naming Component Product Naming Subsystem Product Naming 19 20 20 Other Information Tips on Use in Text Bluetooth Technology Boilerplate Contact Information 21 21 21 The Bluetooth Trademarks ® The Bluetooth Trademarks The Bluetooth SIG’s rights in the Bluetooth word mark encompass all upper and lower case, bold, italicized or plain text schematics of the word “Bluetooth.” Licensees can download Bluetooth trademarks at www.bluetooth.org. Bluetooth SIG Proprietary The Bluetooth word mark Bluetooth® Acceptable translations of the Bluetooth word mark Traditional Chinese 藍牙 Simplified Chinese 蓝牙 ブルートゥース Korean 블루투스 Japanese The Bluetooth figure mark The Bluetooth combination mark The Bluetooth Smart mark The Bluetooth Smart Ready mark Bluetooth Brand Guide | 4 The Bluetooth Trademarks ® The Bluetooth registered trademark symbol The Bluetooth SIG has aggressively pursued the registration of the Bluetooth trademarks on a worldwide basis. Since January 2003, the marks have been registered in enough jurisdictions to be accompanied by the registered trademark symbol “®” by licensees on a worldwide basis. Please note, however, that the Bluetooth SIG has not obtained registrations for the Simplified Chinese, Japanese, and Korean translations of the Bluetooth word mark in any jurisdiction. Accordingly, members should not use the registration symbol with those translated marks until the SIG notifies its members that the marks have been registered. For information as to whether a particular Bluetooth trademark has been registered in a specific country, please contact the Bluetooth SIG Brand Manager at brand.manager@bluetooth.com. Bluetooth SIG Proprietary As detailed herein, in most circumstances the registered trademark symbol “®” should consistently be used with the Bluetooth trademarks. However, in the event that the use of the “®” symbol with a Bluetooth trademark on a product, or as part of a product display feature, is impractical due to the small size of the Bluetooth mark or the shape or size of the product on which the mark appears, the licensee may omit the “®” symbol on such a product or product display feature, provided, however, that appropriate language identifying and attributing the Bluetooth trademarks to the licensor is included in printed materials accompanying the product (e.g., user’s guides, owner’s manuals, product brochures, product packaging, etc.) and the “®” symbol is used with the Bluetooth trademarks in the first and most prominent instances in which the trademarks appear in all literature, packaging, and other materials accompanying the product. Violation It is paramount to point out that parties may only use the Bluetooth trademarks as trademarks if they are licensed to do so by Bluetooth SIG, Inc. The Bluetooth brand elements or the brand may not be used in a fashion or manner that could impair or otherwise damage the goodwill associated with the Bluetooth brand or the Fellow Adopters (Promoters, Early Adopters and Adopters). The Bluetooth brand elements or brand shall therefore not be used in connection with products and services that do not enable any Bluetooth wireless functionality or in connection with unlawful, obscene, pornographic, excessively violent, hazardous, or otherwise poor-taste activities. In the event of material breach of these instructions, the license shall terminate. Bluetooth Brand Guide | 5 The Bluetooth Trademarks ® Where to apply the Bluetooth trademarks The Bluetooth trademarks can be applied on licensees’: • advertisements • computer programs • direct mail units • exhibition stands • outdoor posters • packaging • point-of-sale materials • press materials • Bluetooth enabled products & services • product & sales literature Trademark legend or footnote Whenever the Bluetooth word mark is used in a particular piece, it must be attributed with an appropriate trademark footnote. Within the attribution footnote, the registered trademark symbol “®” should appear in superscript immediately after the Bluetooth word mark. The footnote may be presented in small type but must be large enough to be legible. This footnote generally appears at the end of a document or on the back of a package, but it may appear at the bottom of a press release or a web page or the inside cover of technical documentation. Recommended footnote text to be used with the Bluetooth word mark, figure mark, and combination mark “The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by [licensee name] is under license. Other trademarks and trade names are those of their respective owners.” If a footnote cannot be applied on a product, the footnote must be clearly printed on the product’s associated packaging and printed matter. • radio / TV commercials • visual aids • websites To discuss use of the trademark in other contexts, contact brand.manager@bluetooth.com. Rights by licensees to use the trademarks on products and/ or in association with products is dependent upon the qualification of said product and is outlined in the Bluetooth Trademark License Agreement with the Bluetooth SIG, Inc. Bluetooth SIG Proprietary Bluetooth Brand Guide | 6 The Bluetooth Word Mark ® The Bluetooth Word Mark Use of the “®” symbol with the Bluetooth word mark The registered trademark symbol “®” should be added in superscript format immediately following the word mark wherever the word mark first and most prominently appears on product packaging, products, web pages, and marketing pieces, and in textual information. Formatting When using the word mark in plain text, the letter “B” must be capitalized (i.e., “Bluetooth”) and the word mark should be made to stand out in the text by either underlining the word mark, or displaying the mark in all capitals, italics, or bold font. Example: the BLUETOOTH word mark... Example: the Bluetooth word mark... Example: the Bluetooth word mark... Example: 藍牙 wireless technology Exception The Bluetooth word mark may appear in all lowercase letters if specifically referring to or referencing the Bluetooth SIG websites (e.g., “www.bluetooth.com” or “bluetooth.org”, etc.). CORRECT Bluetooth® wireless technology Spelling The Bluetooth word mark is a trademark, and as such its spelling cannot be changed. It is always to be used in either English, its Traditional Chinese translation “藍牙”, its Simplified Chinese translation “蓝牙”, its Japanese translation “ブルー トゥース”, or its Korean translation “블루투스”; it must not be translated into other languages. INCORRECT Blåtand® trådlösa produkter... CORRECT 藍牙 enabled product CORRECT Bluetooth® trådlösa produkter... CORRECT 蓝牙TM enabled product CORRECT ブルートゥースTM enabled product CORRECT 블루투스TM enabled product Bluetooth SIG Proprietary Bluetooth Brand Guide | 7 The Bluetooth Word Mark ® The Bluetooth Word Mark Correct form The Bluetooth word mark should not be used as a noun. Upon first and most prominent uses on any given web page, brochure, packaging, advertisement, or other marketing piece, the Bluetooth word mark must be followed by the phrase “wireless technology” or another secondary generic term to identify the appropriate product or service category and emphasize that the Bluetooth word mark is referring to a particular type of technology. In certain limited circumstances, specifically, when referring in text to qualified products that incorporate Bluetooth Core Specification Version 4.0 (or higher) with a Low Energy Core Configuration or Basic Rate And Low Energy Combined Core Configuration and uses the GATT-based architecture to enable particular functionality of the product, the descriptive term “Smart” may be used with a generic term (e.g., device, product, headset, heart monitor, keyboard, etc.) after the Bluetooth word mark instead of the phrase “wireless technology.” In this case, the registered trademark symbol ® should appear in superscript format immediately following the Bluetooth word mark, and no trademark symbol may be used after the descriptive or generic terms following the Bluetooth word mark. The term “Smart” may not follow the Bluetooth word mark when referring to products that do not meet the requirements set forth in the first sentence of this paragraph. Refer to page 16. INCORRECT Bluetooth smart® headset CORRECT Bluetooth® Smart heart monitor INCORRECT Bluetooth® Smart™ device CORRECT Bluetooth® smart device(s) CORRECT A notebook computer with Bluetooth® wireless technology CORRECT Wireless products featuring Bluetooth® technology CORRECT A company offering Bluetooth® qualification testing services If, due to size limitations on an electronic display screen (e.g., cell phone user interface, website tabs), it is impractical to use a secondary term after the Bluetooth word mark, the licensee may omit the secondary term. Bluetooth SIG Proprietary Bluetooth Brand Guide | 8 The Bluetooth Word Mark ® The Bluetooth Word Mark Correct form continued Similarly, when the Bluetooth word mark is used in text to refer to qualified products that incorporate Bluetooth Core Specification Version 4.0 (or higher) with a Basic Rate And Low Energy Combined Core Configuration and uses the GATT-based architecture to provide a means by which the end user can choose to update the Bluetooth Smart Ready product with the functionality of a Bluetooth Smart product, the descriptive terms “Smart Ready” may be used with a generic term (e.g., device, product, phone, television, etc.) after the Bluetooth word mark instead of the phrase “wireless technology.” Again, the registered trademark symbol ® should appear in superscript format immediately following the Bluetooth word mark, and no trademark symbol may be used after the descriptive or generic terms following the Bluetooth word mark. The terms “Smart Ready” may not follow the Bluetooth word mark when referring to products that do not meet the requirements set forth in the first sentence of this paragraph. Refer to page 17. No possessives or plurals or hyphenations. INCORRECT Bluetooth’s Specification CORRECT The Specification for Bluetooth INCORRECT The world is becoming CORRECT The world is becoming increasingly INCORRECT Bluetooth-enabled products... CORRECT Bluetooth wireless technology includes... increasingly dependent on Bluetooth to achieve compatibility wireless technology includes... dependent upon products featuring Bluetooth wireless technology to achieve compatibility enabled products... No verbs. INCORRECT Bluetooth your message... CORRECT Communicate via Bluetooth wireless technology... No puns. Consistent and appropriate use of Bluetooth trademarks benefits all Bluetooth SIG members. Accordingly, do not make puns out of the Bluetooth word mark or portray it in a negative manner. No abbreviations. As the Bluetooth word mark is a trademark, it must always be spelled out correctly. INCORRECT Bluetooth smart ready® phones INCORRECT BT wireless technology CORRECT Bluetooth wireless technology INCORRECT Bluetooth® Smart Ready™ devices INCORRECT BT2.1 + EDR CORRECT Bluetooth version 2.1 + EDR or CORRECT Bluetooth® smart ready television INCORRECT BTS heart monitors CORRECT Bluetooth® Smart Ready device(s) INCORRECT BLE Bluetooth SIG Proprietary Bluetooth v2.1 + EDR CORRECT Bluetooth® Smart heart monitors Bluetooth Brand Guide | 9 The Bluetooth Word Mark ® The Bluetooth Word Mark Company, business and trade names The Bluetooth word mark must not be incorporated as part of a company, business or trade name. Only the Bluetooth SIG, Inc. is permitted to use the word mark in such a manner. INCORRECT Bluetooth Consultants, Bluetooth Enterprises, MyBluetooth, Inc. Websites The Bluetooth word mark is not to be used in a domain name or as a URL. The only exceptions to the rule are for the domain names owned by Bluetooth SIG, Inc. For example: www.bluetooth.com and www.bluetooth.org. INCORRECT www.bluetooth.se, www.unpluggedbluetooth.com, www.blue2th.com, www.bluetooth.sig.com, Relationship to licensee brand; Product Naming Rule When using the Bluetooth word mark, it should always be apparent which company is the licensee of the trademark. The Bluetooth word mark may be incorporated into product names and may be used with the licensee’s house mark, but when used for such purposes the registered trademark symbol “®” should be added in superscript format immediately following the word mark and the word mark must be formatted in a manner designed to indicate its status as a trademark. CORRECT IBM Bluetooth® PC Card CORRECT Motorola Bluetooth® Wireless Headset INCORRECT IBM Bluetooth PC Card INCORRECT Bluetooth PC Card INCORRECT Combining Bluetooth combination mark with licensee trademark (below) Recommended footnote text Whenever the Bluetooth word mark is used in a particular piece, it must be attributed with an appropriate trademark footnote. Recommended footnote text can be found on page 6. www.bluetooth.biz.com CORRECT www.companyname.com/bluetooth Bluetooth SIG Proprietary Bluetooth Brand Guide | 10 The Bluetooth Figure Mark ® The Bluetooth Figure Mark The Bluetooth figure mark, stand-alone, is a trademark. The Bluetooth figure mark is designed with inspiration from the runic characters of “H” and “B” (initials of Harald Bluetooth). Aside from the two limited exceptions discussed below, always make sure that the integrity of the figure mark is preserved by making use of at least a “free zone” within which no text, picture, illustration, or other element shall be present. The two exceptions to the free zone requirement are as follows: The Bluetooth figure mark must not appear on licensee products, product packaging, product promotion literature, etc., without the licensee’s house mark or trademark being present. Furthermore, the Bluetooth figure mark is to be applied in such a manner as to ensure that the Bluetooth figure mark is not perceived as the product brand. The Bluetooth figure mark may not dominate a licensee’s own house marks or trademarks. A licensee’s own trade name must be easily recognizable on the licensee products, product packaging, product promotion literature, etc. Bluetooth figure mark Bluetooth figure mark “free zone” • The registered trademark symbol, ®, is to be printed as part of the figure mark, as illustrated to the right. • The free zone may be reduced to a minimum of one-eighth (1/8) of the height of the figure mark when using the figure mark (standing alone) in electronic displays where size limitations prevent a larger free zone. For example, the free zone may be reduced when using the figure mark near the edge of an electronic display screen or adjacent to an electronic display divider line. It is not acceptable, however, to use a reduced free zone when the figure mark is displayed next to an informational element such as a company name, third party logo or other graphic element. This particular exception only pertains to electronic displays; all printed materials and product packaging must adhere to the standard “half the height of the figure mark” free zone requirement. Bluetooth SIG Proprietary The distance between the figure mark and the edges of the free zone is equal to half the height of the figure mark as shown above. Bluetooth Brand Guide | 11 The Bluetooth Figure Mark ® Bluetooth Figure Mark Color The figure mark can be reproduced in black, inverted, or in blue. When the figure is placed on an actual product, it is also possible to engrave it if this is preferred to printing the overall design in white or black. When in blue, the following specification shall be used: Pantones Pantone 286 coated, Pantone 286 uncoated CMYK C: 100% M: 60% Y: 0% K: 6% RBG R: 34 G: 96 B: 165 With the full color figure mark, the Stylized B (also known as the “runic HB”) is transparent and can only be either color matched to the solid color background (i.e., if the background is red, the stylized B can be red) or it can be white. The background and the Stylized B cannot be two different colors. When using a black or white version of the figure mark, the Stylized B can only be color matched to the solid color background. If the figure mark is printed on clear, transparent packaging, the stylized B should be left transparent such that the background color, which must be a solid color, shows through the Stylized B. Bluetooth SIG Proprietary Acceptable Bluetooth figure mark reproduction Figure mark resolution The figure mark should always be represented with the best possible quality and the highest possible resolution. When an unmodified figure mark is shown on a computer or equivalent screen, the lowest possible resolution allowed is 16x16 pixels. A figure mark below 16x16 pixels is not permitted, as it becomes unrecognizable as an identification icon. However, we recommend that the functionality icon, as shown below, be used at either 8x8 or 6x6 pixels. The figure mark is reproduced in 16x16 pixels. This is the lowest possible resolution allowed. Recommended functionality icon reproduced in 8x8 pixels. Functionality icon reproduced in 6x6 pixels. This solution must only be used if the 8x8 option is not feasible. Solely for the display of Bluetooth marks on an LED the licensee may modify the color of the Stylized B to green, red, gray, or black, provided however, that the backlight illuminating the Bluetooth mark is blue. Bluetooth Brand Guide | 12 The Bluetooth Figure Mark ® Figure mark used on electronic displays Solely for the display of Bluetooth marks on an electronic display, the licensee may modify the color of the Stylized B component of the Bluetooth marks as follows. If the Bluetooth marks are used on a solid color display, the color of the Stylized B may match the color of the display background. If the Bluetooth marks are used on a multi-colored or patterned background and the licensee chooses not to use the color blue for the Stylized B, the Stylized B must be displayed in solid green, red, gray, or black, provided, however, that the back-light illuminating the respective Bluetooth marks is blue. If, for purposes of maintaining consistency on electronic display screens or because of the nature of the electronic display, the licensee would like to use a slightly modified figure mark or to modify the background of the figure mark (e.g., to apply gradation or mirror effects, or to apply a different color, or to use a semi- transparent background), express approval from Bluetooth SIG must be obtained prior to such use. Unacceptable uses of the Bluetooth figure mark INCORRECT Using figure mark symbol on gradient, patterned background or an image INCORRECT Adding drop shadow, graphic emboss, or other graphic altering to the logo Recommended footnote text Whenever the Bluetooth figure mark is used in a particular piece, it must be attributed with an appropriate trademark footnote. Recommended footnote text can be found on page 6. Please contact brand.manager@bluetooth.com for any such requests or questions. Please note that exceptions will only be considered for uses of the figure mark on electronic displays; all printed materials and product packaging must conform to the standard guidelines. Bluetooth SIG Proprietary Bluetooth Brand Guide | 13 The Bluetooth Combination Mark ® The Bluetooth Combination Mark The Bluetooth combination mark is a trademark and consists of: • The Bluetooth figure mark, AND • The Bluetooth word mark It is strongly suggested that licensees use the combination mark whenever possible in an effort to build awareness of the brand. Aside from the two limited exceptions discussed below, always make sure that the integrity of the combination mark is preserved by making use of at least a “free zone” within which no text, picture, illustration, or other element shall be present. The two exceptions to the free zone requirement are as follows: The Bluetooth combination mark can be reproduced with: • Blue figure mark and black word mark on light background. • Black combination mark on light background. • Transparent white combination mark on dark background. • Blue figure mark with white stylized B and white word mark on dark background. • When the combination mark is placed on an actual product, it is also possible to engrave it if this is preferred to printing the overall design in white or black. • When embroidering the logo on a dress shirt, it is okay to embroider on a pin striped background. However, all other cases of embroidery should be done on a solid background. Bluetooth combination mark Bluetooth combination mark “free zone” • The registered trademark symbol, ®, is to be printed as part of the combination mark, as illustrated to the right. • The terms “SMART” or “SMART READY” may appear below the mark, in accordance with the guidelines found on pages 16-17. Bluetooth SIG Proprietary The distance between the combination mark and the edges of the free zone is equal to half the height of the “B” as shown above. Acceptable Bluetooth combination mark reproduction Bluetooth Brand Guide | 14 The Bluetooth Combination Mark ® The Bluetooth combination mark with licensee products Unacceptable Bluetooth combination marks INCORRECT Moving the Bluetooth figure mark INCORRECT Using registered trademark symbol at baseline of combination mark Your use of the Bluetooth combination mark should follow the instructions in this book. Please keep the following in mind: • You should never use the Bluetooth combination mark without a licensee house mark or trademark being easily recognizable nearby. Furthermore, the licensee’s own trade name must be easily recognizable on the licensee’s products, product packaging, and product promotion literature, etc. • The Bluetooth combination mark should not dominate the licensee’s trademarks. INCORRECT Using combination mark on gradient, patterned background or image INCORRECT Adding drop shadow, graphic emboss, or other graphic altering of the logo • With the exception of products branded with the Bluetooth Smart marks, do not intrude on the free zones of the combination mark elements. • You should not alter the design of the combination mark elements by adding shadows or changing the color. • All products bearing the combination mark or figure mark are required to have been certified through the Bluetooth Qualification Program as outlined in the Bluetooth Trademark License Agreement. Bluetooth SIG Proprietary Recommended footnote text Whenever the Bluetooth combination mark is used in a particular piece, it must be attributed with an appropriate trademark footnote. Recommended footnote text can be found on page 6. Bluetooth Brand Guide | 15 The Bluetooth Smart Marks ® The Bluetooth Smart Marks To help educate consumers and ensure connectivity with products and services incorporating the Bluetooth Core Specification Version 4.0 (or higher), the Bluetooth SIG has developed the Bluetooth Smart and Bluetooth Smart Ready trademarks, as shown to the right and page 17. Bluetooth Smart Mark The Bluetooth Smart mark is a trademark and consists of: Licensees that opt to use the Bluetooth trademarks in connection with qualified products (e.g., headsets, heart rate monitors, watches, etc.) that meet these two criteria may use the Bluetooth Smart mark. Licensees may also continue to use the traditional Bluetooth trademarks (the Bluetooth word mark, the figure mark and/or the combination mark) in connection with such products. Please note, however, that licensees are strictly prohibited from using the Bluetooth Smart mark with any products or services that do not meet the two requirements set forth above. All trademark usage requirements set forth in pages 14-15 apply to the Bluetooth Smart mark, with the limited exception of the free space requirements for the Bluetooth combination mark. In addition, when used in connection with the Bluetooth combination mark, the term “Smart” may only be displayed in blue, black or white. Acceptable Bluetooth Smart mark reproduction • The Bluetooth combination mark, AND • The descriptive term “SMART” The Bluetooth Smart mark was developed for use in connection with qualified products that meet the following two requirements: 1 Incorporates Bluetooth Core Specification Version 4.0 (or higher) with a Low Energy Core Configuration or Basic Rate And Low Energy Combined Core Configuration Unacceptable uses of the Bluetooth Smart mark INCORRECT Moving the “Smart” text INCORRECT Using “Smart” text with the figure mark alone INCORRECT Using the word “Smart” in a INCORRECT Abbreviating “Smart” 2 Uses the GATT-based architecture to enable particular functionality of the product. color other than black, blue or white Bluetooth SIG Proprietary Bluetooth Brand Guide | 16 The Bluetooth Smart Marks ® The Bluetooth Smart Ready Mark The Bluetooth Smart Ready mark is a trademark and consists of: • The Bluetooth combination mark, AND • The descriptive terms “SMART READY” The Bluetooth Smart Ready mark was developed for use in connection with qualified products that meet the following two requirements: 1 Incorporates Bluetooth Core Specification Version 4.0 (or higher) with a Basic Rate and Low Energy Combined Core Configuration 2 Uses the GATT-based architecture to provide a means by which the end user can choose to update the Bluetooth Smart Ready product with the functionality of a Bluetooth Smart product. Licensees that opt to use the Bluetooth trademarks in connection with qualified products (e.g., TVs, laptops, tablets, PCs, phones, PDAs, etc.) that meet these two criteria may use the Bluetooth Smart Ready mark. It is further recommended that a Licensee that opts to use the Bluetooth Smart Ready mark provide a means for third parties to create applications for Bluetooth Smart devices that execute on the Bluetooth Smart Ready device. Licensees may also continue to use the traditional Bluetooth trademarks (the Bluetooth word mark, the figure mark and / or the combination mark) in connection with such products. Please note, however, that licensees are strictly prohibited from using the Bluetooth Smart Ready mark with any products or services that do not meet the two requirements set forth above. All trademark usage requirements set forth in pages 14-15 apply to the Bluetooth Smart Ready mark, with the limited exception of the free space requirements for the Bluetooth combination mark. In addition, when used in connection with the Bluetooth combination mark, the terms “Smart Ready” may only be displayed in blue, black or white. Acceptable Bluetooth Smart Ready mark reproduction Unacceptable uses of the Bluetooth Smart Ready mark INCORRECT Moving “Smart Ready” INCORRECT Using “Smart Ready” with just the figure mark INCORRECT Using the words “Smart Ready” in a INCORRECT Abbreviating “Smart Ready” color other than black, blue or white Bluetooth SIG Proprietary Bluetooth Brand Guide | 17 The Bluetooth Smart Marks ® Referring to Bluetooth Smart Products or Bluetooth Smart Ready Products in Text When referring in text to qualified products that incorporate Bluetooth Core Specification Version 4.0 (or higher) with a Low Energy Core Configuration or Basic Rate And Low Energy Combined Core Configuration and uses the GATT-based architecture to enable particular functionality of the product, the descriptive term “Smart” may be used with a generic term (e.g., device, product, headset, heart monitor, keyboard, etc.) after the Bluetooth word mark instead of the phrase “wireless technology.” In this case, the registered trademark symbol ® should appear in superscript format immediately following the Bluetooth word mark, and no trademark symbol may be used after the descriptive or generic terms following the Bluetooth word mark. The term “Smart” may not follow the Bluetooth word mark when referring to products that do not meet the requirements set forth in the first sentence of this paragraph. Bluetooth SIG Proprietary Similarly, when referring in text to qualified products that incorporate Bluetooth Core Specification Version 4.0 (or higher) with a Basic Rate And Low Energy Combined Core Configuration and uses the GATT-based architecture to provide a means for an end user to update the Bluetooth Smart Ready product with the functionality of a Bluetooth Smart product, the descriptive terms “Smart Ready” may be used with a generic term (e.g., device, product, phone, television, etc.) after the Bluetooth word mark instead of the phrase “wireless technology.” Again, the registered trademark symbol ® should appear in superscript format immediately following the Bluetooth word mark, and no trademark symbol may be used after the descriptive or generic terms following the Bluetooth word mark. The terms “Smart Ready” may not follow the Bluetooth word mark when referring to products that do not meet the requirements set forth in the first sentence of this paragraph. Additionally, when the Bluetooth word mark is used in one of the allowed translated languages (i.e., Traditional Chinese, Simplified Chinese, Japanese, or Korean), the terms “Smart” and “Smart Ready” can be used in the same language. Please find below acceptable translations of “Smart” and “Smart Ready.” Simplified Chinese Japanese • Smart: 智能 • Smart: スマート • Smart Ready: 智能就绪 • Smart Ready: スマートレディ Traditional Chinese Korean • Smart: 智能 • Smart: 스마트 • Smart Ready: 智能就緒 • Smart Ready: 스마트 레디 Bluetooth Brand Guide | 18 Product Naming Conventions Specification Naming Conventions Each product can use a specification name to describe the core features the product implements. This specification name is to be used in product marketing information. A specification name is a number optionally followed by an identifier indicating Core Configurations implemented and qualified. Core Configurations are defined in Volume 0, Part B of the Bluetooth Core Specification. All product types shall adhere to the specification naming conventions. Examples of specification names are: 2.1 + EDR, 3.0 + HS, 4.0, 4.0 + HS, and 4.2. End Product Specification Naming Conventions The specification name that shall be used by the End Product is defined by this section. An implementation of the Bluetooth core system has only one Primary Controller which may be one of the following configurations: • BR / EDR Controller End Product Specification Naming Conventions Continued Primary Controller configurations are defined in Volume 1, Part A of the Core Specification. The Primary Controller is the BR / EDR Controller in Core Specifications 3.0 + HS and earlier. End Products shall implement the Low Energy Core Configuration or the Basic Rate and Low Energy Combined Core Configuration in order to use the Specification Name 4.0 The numerical part of the specification name shall be determined by the following table. Host Parts Controller Parts Product Naming Conventions 2.0 2.1 3.0 4.0* 4.1 4.2 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.1 2.0 2.1 2.1 2.1 2.1 2.1 3.0 2.0 2.1 3.0 3.0 3.0 3.0 4.0 2.0 2.1 3.0 4.0* 4.0* 4.0* 4.1 2.0 2.1 3.0 4.0* 4.1 4.1 4.2 2.0 2.1 3.0 4.0* 4.1 4.2 Implementations complying with the Host or Controller Parts of the Core Configuration for the Specification Version 4.0* Assumes Low Energy or Basic Rate and Low Energy Core Configuration is supported, otherwise the member shall follow the 3.0 Host Parts column. Note: The AMP Controller version is not used to determine the resulting specification version of the End Product. Once a specification version has been withdrawn, it is no longer allowed to be used for new qualifications. • LE Controller • Combined BR / EDR Controller portion and LE controller portion into a single Controller Bluetooth SIG Proprietary Bluetooth Brand Guide | 19 Product Naming Conventions The allowed identifier (e.g. “+ EDR” or “+ HS”) shall be determined by the following table using the supported Core Configurations of the Host and Controllers. Host Core Configuration(s) BR BR & HS BR & LE BR, HS & LE LE * * * * x BR & EDR +EDR +EDR +EDR +EDR x BR, EDR & HS +EDR +HS * +HS x * * * * * BR, LE & EDR +EDR * * * * BR, LE, EDR & HS +EDR +HS * +HS * x x * * * Controller Core Configuration(s) BR BR & LE combined combined combined LE x indicates that the combination of Host Core Configurations and Controller Core Configurations cannot result in an End Product. A combination without an identifier is a legal combination that lacks any specific identifier. + EDR identifier shall only be used when the resulting End Product specification name is 2.0 or 2.1. * No allowed identifiers for this combination. Bluetooth SIG Proprietary Component Product Specification Naming Conventions The numerical portion of the specification name used by components is the version of the specification it was qualified for. If the supported Parts within the Component Product supports the requirements in the Enhanced Data Rate Core Configuration and the specification version is 2.0 or 2.1, it may use the “+ EDR” identifier. If the supported Parts within the Component Product supports the requirements in the High Speed Core Configuration, it may use the “+ HS” identifier. Subsystem Product Specification Naming Conventions The specification name that shall be used by Host Subsystems and Primary Controller Subsystems is defined in this section. The numerical part of the specification name shall be the version of the specification the product is compliant with. If the Subsystem Product supports the requirements of the Enhanced Data Rate Core Configuration and is compliant with specification versions 2.0 or 2.1, the “+ EDR” identifier may be used. If the Subsystem Product supports the requirements of the High Speed Core Configuration, the “+ HS” identifier may be used. Bluetooth Brand Guide | 20 Other Information Other Information Referencing Bluetooth Wireless Technology in Publications References to Bluetooth wireless technology in publications should be written as follows: Bluetooth wireless technology Contact Information If you have additional questions on the use of the Bluetooth brand or marks, please contact brand.manager@bluetooth.com. Disclaimer and Copyright Notice This disclaimer applies to all draft publications and final publications published by Bluetooth SIG (both of which are hereinafter referred to as “Document”). THIS DOCUMENT IS PROVIDED “AS IS” AND BLUETOOTH SIG, ITS MEMBERS AND THEIR AFFILIATES MAKE NO REPRESENTATIONS OR WARRANTIES WHATSOEVER, AND DISCLAIM ALL WARRANTIES, EXPRESS OR • The phrase “wireless technology” is not capitalized IMPLIED, INCLUDING ANY WARRANTY OF MERCHANTABILITY, TITLE, NONINFRINGEMENT, FITNESS FOR ANY • The Bluetooth word mark should be made to stand out OTHERWISE ARISING OUT OF THIS DOCUMENT. Bluetooth high speed technology • The phrase “high speed technology” is not capitalized • The Bluetooth word mark should be made to stand out Bluetooth low energy technology • The phrase “low energy technology” is not capitalized • The Bluetooth word mark should be made to stand out When using the 4.0 specification (or higher) it is recommended to use the terms Bluetooth Smart or Bluetooth Smart Ready. Technology Boilerplate The Boilerplate is a short description of Bluetooth technology that can be included at the end of a press release. The current Bluetooth SIG boilerplate can be found at: bluetooth.com/Pages/Media-Resources.aspx. Bluetooth SIG Proprietary PARTICULAR PURPOSE, THAT THE CONTENTS OF THIS DOCUMENT IS FREE FROM ERROR OR ANY WARRANTY BLUETOOTH SIG, ITS MEMBERS AND THEIR AFFILIATES DISCLAIM ALL liability, including liability for infringement of any proprietary rights, relating to use of information in this document. TO THE EXTENT NOT PROHIBITED BY LAW, IN NO EVENT WILL BLUETOOTH SIG, ITS MEMBERS OR THEIR AFFILIATES BE LIABLE FOR ANY DAMAGES, INCLUDING WITHOUT LIMITATION, LOST REVENUE, PROFITS, DATA OR PROGRAMS, OR BUSINESS INTERRUPTION, OR FOR SPECIAL, INDIRECT, CONSEQUENTIAL, INCIDENTAL OR PUNITIVE DAMAGES, HOWEVER CAUSED AND REGARDLESS OF THE THEORY OF LIABILITY, ARISING OUT OF OR RELATED TO ANY FURNISHING, PRACTICING, MODIFYING, USE OR THE PERFORMANCE OR IMPLEMENTATION OF THE CONTENTS OF THIS DOCUMENT, EVEN IF BLUETOOTH SIG, ITS MEMBERS OR THEIR AFFILIATES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. If this Document is an intermediate draft, it is for comment only. No products should be designed based on it and it does not represent any commitment to release or implement any portion of the intermediate draft, which may be withdrawn, modified or replaced at any time as a final Document. No license, express or implied, by estoppel or otherwise, to any intellectual property rights are granted herein. This document is for comment only and is subject to change without notice. Copyright © 2014 by Bluetooth SIG, Inc. The Bluetooth word mark and logos are owned by Bluetooth SIG, Inc. Other third-party brands and names are the property of their respective owners. Updated: December 2014 Bluetooth Brand Guide | 21 ATTACHMENT 3 The Licensee must execute one (1) copy of this Agreement and send such whole signed copy to Bluetooth SIG. The Licensee may make use of the Bluetooth Word Mark, Bluetooth Combination Mark and Bluetooth Figure Mark in the following countries without prior notice to Bluetooth SIG: Albania Argentina Australia Austria Benelux (Belgium, Netherlands, Luxembourg) Bosnia-Herzegovina Brazil Bulgaria Canada Chile China Colombia Costa Rica Croatia Cyprus Czech Republic Denmark Ecuador El Salvador Estonia Finland France Germany Greece Guatemala Hong Kong Hungary Iceland India Ireland Israel Italy Jamaica Japan Kosovo Latvia Liechtenstein Lithuania Macedonia Malaysia Malta Mexico Montenegro New Zealand Nicaragua Norway Pakistan Panama Paraguay Peru Philippines Poland Portugal Romania Russia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey Ukraine United Kingdom United States Venezuela Special Trademark License Agreement May Be Required Bluetooth SIG may require Licensees to execute trademark license agreements for specific countries to comply with the legal requirements of those jurisdictions. In such instances, Bluetooth SIG will contact you to provide you with the necessary paperwork for your company to execute. Other Countries Not Listed If you plan to market or distribute products bearing the Bluetooth Trademarks in any countries not listed above, please contact Bluetooth SIG.
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