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User Manual: VPCZ21SHX/X

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Bluetooth
Trademark License Agreement Attachments
Attachment 1 and 2
Bluetooth
Brand Book
Attachment 3
List of countries where the
Bluetooth
Trademark(s) is applied for registration
Bluetooth SIG Proprietary
Bluetooth®
Brand Usage
Guide
Bluetooth Brand Guide | 2
Bluetooth SIG Proprietary
The simple, secure
technology brand
that’s trusted
worldwide
As a global standard, Bluetooth® wireless technology has become virtually ubiquitous,
with billions of Bluetooth enabled products shipped to date. Recognized at rates above 90%
around the world, consumers have come to trust the Bluetooth brand.
The Bluetooth brand breeds condence and an expectation of easy-to-use connectivity.
It has increasingly become the wireless technology of choice, allowing billions of diverse
products from countless manufacturers to connect to one another. Bluetooth connectivity
creates unmatched convenience for consumers, exibility for product manufacturers, and
new market opportunities for developers.
The heart of the Bluetooth brand identity is in the name, which was inspired by the Danish
King Harald Bluetooth who unied Denmark and Norway in the 10th century. Now, in the
21st century, unication is a guiding principle of the Bluetooth brand. Bluetooth wireless
technology connects innovative products and companies to consumer aspirations. For us,
that means delivering consistency in image, word, and icon; knowing the possibilities and
delivering them accurately and clearly.
Only Bluetooth SIG member companies are licensed to use the Bluetooth word mark in
association with their products, as agreed to in the Bluetooth Trademark License Agreement
(BTLA). The Bluetooth word mark and logos shall only be used in relation to products
that have undergone and completed the Bluetooth Qualication Process and Declaration
Process (collectively, the Bluetooth Compliance Program). To help ensure the best possible
brand experience for users, we ask all members to be diligent in abiding by the branding
requirements detailed in this guide.
Bluetooth® Brand Promise
The Bluetooth Trademarks
Introduction 4
Use with “®” Symbol 5
Where to Apply Trademarks 6
The Bluetooth Word Mark
Application and Use 7
Acceptable Translations 7
Correct Form 8
Use with Licensee Brand 10
The Bluetooth Figure Mark
Introduction, Free Zone 11
Color and Resolution 12
Use on Electronic Displays 13
The Bluetooth
Combination Mark
Introduction, Free Zone 14
Use with Licensee Products 15
The Bluetooth Smart Marks
Bluetooth Smart Mark 16
Bluetooth Smart Ready Mark 17
Use in Text 18
Acceptable Translations 18
Product Naming
Conventions
End Product Naming 19
Component Product Naming 20
Subsystem Product Naming 20
Other Information
Tips on Use in Text 21
Bluetooth Technology Boilerplate 21
Contact Information 21
Table of Contents
Bluetooth SIG Proprietary
The Bluetooth gure mark The Bluetooth combination mark
The Bluetooth Smart mark The Bluetooth Smart Ready mark
Traditional Chinese 藍牙
Simplied Chinese 蓝牙
Japanese ブルートゥース
Korean 블루투스
The Bluetooth word mark
Acceptable translations of the
Bluetooth word mark
Bluetooth®
Bluetooth Brand Guide | 4
Bluetooth SIG Proprietary
The Bluetooth® Trademarks
The Bluetooth
Trademarks
The Bluetooth SIG’s rights in the Bluetooth word
mark encompass all upper and lower case, bold,
italicized or plain text schematics of the word
“Bluetooth.” Licensees can download Bluetooth
trademarks at www.bluetooth.org.
Bluetooth Brand Guide | 5
Bluetooth SIG Proprietary
The Bluetooth® Trademarks
The Bluetooth
registered
trademark symbol
The Bluetooth SIG has aggressively pursued the
registration of the Bluetooth trademarks on a
worldwide basis. Since January 2003, the marks
have been registered in enough jurisdictions to be
accompanied by the registered trademark symbol
“®” by licensees on a worldwide basis. Please
note, however, that the Bluetooth SIG has not
obtained registrations for the Simplied Chinese,
Japanese, and Korean translations of the Bluetooth
word mark in any jurisdiction. Accordingly,
members should not use the registration symbol
with those translated marks until the SIG noties
its members that the marks have been registered.
For information as to whether a particular
Bluetooth trademark has been registered in a
specic country, please contact the Bluetooth SIG
Brand Manager at brand.manager@bluetooth.com.
As detailed herein, in most circumstances the registered trademark symbol “®” should
consistently be used with the Bluetooth trademarks. However, in the event that the use of
the “®” symbol with a Bluetooth trademark on a product, or as part of a product display
feature, is impractical due to the small size of the Bluetooth mark or the shape or size of
the product on which the mark appears, the licensee may omit the “®” symbol on such a
product or product display feature, provided, however, that appropriate language identifying
and attributing the Bluetooth trademarks to the licensor is included in printed materials
accompanying the product (e.g., user’s guides, owner’s manuals, product brochures,
product packaging, etc.) and the “®” symbol is used with the Bluetooth trademarks in
the rst and most prominent instances in which the trademarks appear in all literature,
packaging, and other materials accompanying the product.
Violation
It is paramount to point out that parties may only use the Bluetooth trademarks as
trademarks if they are licensed to do so by Bluetooth SIG, Inc.
The Bluetooth brand elements or the brand may not be used in a fashion or manner that
could impair or otherwise damage the goodwill associated with the Bluetooth brand or the
Fellow Adopters (Promoters, Early Adopters and Adopters). The Bluetooth brand elements
or brand shall therefore not be used in connection with products and services that do
not enable any Bluetooth wireless functionality or in connection with unlawful, obscene,
pornographic, excessively violent, hazardous, or otherwise poor-taste activities. In the event
of material breach of these instructions, the license shall terminate.
Bluetooth Brand Guide | 6
Bluetooth SIG Proprietary
The Bluetooth® Trademarks
Where to apply the
Bluetooth trademarks
The Bluetooth trademarks can be applied on
licensees’:
• advertisements
• computer programs
• direct mail units
• exhibition stands
• outdoor posters
• packaging
• point-of-sale materials
• press materials
• Bluetooth enabled products & services
• product & sales literature
• radio / TV commercials
• visual aids
• websites
To discuss use of the trademark in other contexts,
contact brand.manager@bluetooth.com. Rights by
licensees to use the trademarks on products and/
or in association with products is dependent upon
the qualication of said product and is outlined in
the Bluetooth Trademark License Agreement with
the Bluetooth SIG, Inc.
Trademark legend or footnote
Whenever the Bluetooth word mark is used in a particular piece, it must be attributed with
an appropriate trademark footnote. Within the attribution footnote, the registered trademark
symbol “®” should appear in superscript immediately after the Bluetooth word mark. The
footnote may be presented in small type but must be large enough to be legible. This
footnote generally appears at the end of a document or on the back of a package, but it
may appear at the bottom of a press release or a web page or the inside cover of technical
documentation.
Recommended footnote text to be used with the Bluetooth word
mark, gure mark, and combination mark
“The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG,
Inc. and any use of such marks by [licensee name] is under license. Other trademarks and
trade names are those of their respective owners.”
If a footnote cannot be applied on a product, the footnote must be clearly printed on the
product’s associated packaging and printed matter.
Bluetooth Brand Guide | 7
Bluetooth SIG Proprietary
The Bluetooth® Word Mark
Use of the “®” symbol with the
Bluetooth word mark
The registered trademark symbol “®” should be
added in superscript format immediately following
the word mark wherever the word mark rst and
most prominently appears on product packaging,
products, web pages, and marketing pieces, and
in textual information.
CORRECT Bluetooth® wireless technology
Spelling
The Bluetooth word mark is a trademark, and
as such its spelling cannot be changed. It is
always to be used in either English, its Traditional
Chinese translation “藍牙”, its Simplied Chinese
translation “蓝牙”, its Japanese translation “ブルー
トゥース”, or its Korean translation “블루투스”; it
must not be translated into other languages.
INCORRECT Blåtand® trådlösa produkter...
CORRECT
藍牙
enabled product
CORRECT Bluetooth
®
trådlösa produkter...
CORRECT
蓝牙
TM
enabled product
CORRECT ブルートゥース
TM
enabled product
CORRECT 블루투스
TM
enabled product
Formatting
When using the word mark in plain text, the letter “B” must be capitalized (i.e., “Bluetooth”)
and the word mark should be made to stand out in the text by either underlining the word
mark, or displaying the mark in all capitals, italics, or bold font.
Example: the BLUETOOTH word mark... Example: the Bluetooth word mark...
Example: the Bluetooth word mark... Example: 藍牙 wireless technology
Exception The Bluetooth word mark may appear in all lowercase letters if specically
referring to or referencing the Bluetooth SIG websites (e.g., “www.bluetooth.com” or
“bluetooth.org”, etc.).
The Bluetooth
Word Mark
Bluetooth Brand Guide | 8
Bluetooth SIG Proprietary
Correct form
The Bluetooth word mark should not be used
as a noun. Upon rst and most prominent uses
on any given web page, brochure, packaging,
advertisement, or other marketing piece, the
Bluetooth word mark must be followed by the
phrase “wireless technology” or another secondary
generic term to identify the appropriate product or
service category and emphasize that the Bluetooth
word mark is referring to a particular type of
technology.
CORRECT A notebook computer with Bluetooth®
wireless technology
CORRECT Wireless products featuring Bluetooth®
technology
CORRECT A company oering Bluetooth®
qualication testing services
If, due to size limitations on an electronic display
screen (e.g., cell phone user interface, website
tabs), it is impractical to use a secondary term after
the Bluetooth word mark, the licensee may omit
the secondary term.
The Bluetooth® Word Mark
In certain limited circumstances, specically, when referring in text to qualied products
that incorporate Bluetooth Core Specication Version 4.0 (or higher) with a Low Energy
Core Conguration or Basic Rate And Low Energy Combined Core Conguration and
uses the GATT-based architecture to enable particular functionality of the product, the
descriptive term “Smart” may be used with a generic term (e.g., device, product, headset,
heart monitor, keyboard, etc.) after the Bluetooth word mark instead of the phrase “wireless
technology.” In this case, the registered trademark symbol ® should appear in superscript
format immediately following the Bluetooth word mark, and no trademark symbol may be
used after the descriptive or generic terms following the Bluetooth word mark. The term
“Smart” may not follow the Bluetooth word mark when referring to products that do not
meet the requirements set forth in the rst sentence of this paragraph. Refer to page 16.
INCORRECT Bluetooth smart® headset
INCORRECT Bluetooth® Smart™ device
CORRECT Bluetooth® Smart heart monitor
CORRECT Bluetooth® smart device(s)
The Bluetooth
Word Mark
Bluetooth Brand Guide | 9
Bluetooth SIG Proprietary
The Bluetooth® Word Mark
No possessives or plurals or hyphenations.
INCORRECT Bluetooth your message... CORRECT Communicate via Bluetooth wireless
technology...
No verbs.
No puns.
Consistent and appropriate use of Bluetooth trademarks benets all Bluetooth SIG
members. Accordingly, do not make puns out of the Bluetooth word mark or portray it in
a negative manner.
No abbreviations.
As the Bluetooth word mark is a trademark, it must always be spelled out correctly.
INCORRECT Bluetooth’s Specication
includes...
INCORRECT The world is becoming
increasingly dependent on Bluetooth to
achieve compatibility
INCORRECT Bluetooth-enabled products...
CORRECT The Specication for Bluetooth
wireless technology includes...
CORRECT The world is becoming increasingly
dependent upon products featuring Bluetooth
wireless technology to achieve compatibility
CORRECT Bluetooth wireless technology
enabled products...
INCORRECT BT wireless technology
INCORRECT BT2.1 + EDR
INCORRECT BTS heart monitors
INCORRECT BLE
CORRECT Bluetooth wireless technology
CORRECT Bluetooth version 2.1 + EDR or
Bluetooth v2.1 + EDR
CORRECT Bluetooth® Smart heart monitors
Correct form continued
Similarly, when the Bluetooth word mark is used in text
to refer to qualied products that incorporate Bluetooth
Core Specication Version 4.0 (or higher) with a Basic
Rate And Low Energy Combined Core Conguration
and uses the GATT-based architecture to provide a
means by which the end user can choose to update the
Bluetooth Smart Ready product with the functionality of
a Bluetooth Smart product, the descriptive terms “Smart
Ready” may be used with a generic term (e.g., device,
product, phone, television, etc.) after the Bluetooth
word mark instead of the phrase “wireless technology.”
Again, the registered trademark symbol ® should
appear in superscript format immediately following the
Bluetooth word mark, and no trademark symbol may be
used after the descriptive or generic terms following the
Bluetooth word mark. The terms “Smart Ready” may
not follow the Bluetooth word mark when referring to
products that do not meet the requirements set forth in
the rst sentence of this paragraph. Refer to page 17.
INCORRECT Bluetooth smart ready® phones
INCORRECT Bluetooth® Smart Ready™ devices
CORRECT Bluetooth® smart ready television
CORRECT Bluetooth® Smart Ready device(s)
The Bluetooth
Word Mark
Bluetooth Brand Guide | 10
Bluetooth SIG Proprietary
The Bluetooth® Word Mark
Relationship to licensee brand; Product Naming Rule
When using the Bluetooth word mark, it should always be apparent which company is the
licensee of the trademark. The Bluetooth word mark may be incorporated into product
names and may be used with the licensee’s house mark, but when used for such purposes
the registered trademark symbol “®” should be added in superscript format immediately
following the word mark and the word mark must be formatted in a manner designed to
indicate its status as a trademark.
CORRECT IBM Bluetooth® PC Card
CORRECT Motorola Bluetooth® Wireless Headset
INCORRECT IBM Bluetooth PC Card
INCORRECT Bluetooth PC Card
INCORRECT Combining Bluetooth combination mark with licensee trademark (below)
Recommended footnote text
Whenever the Bluetooth word mark is used in a particular piece, it must be attributed with
an appropriate trademark footnote. Recommended footnote text can be found on page 6.
Company, business and trade names
The Bluetooth word mark must not be incorporated
as part of a company, business or trade name.
Only the Bluetooth SIG, Inc. is permitted to use the
word mark in such a manner.
INCORRECT Bluetooth Consultants, Bluetooth
Enterprises, MyBluetooth, Inc.
Websites
The Bluetooth word mark is not to be used in a
domain name or as a URL. The only exceptions
to the rule are for the domain names owned by
Bluetooth SIG, Inc. For example:
www.bluetooth.com and www.bluetooth.org.
INCORRECT www.bluetooth.se,
www.unpluggedbluetooth.com,
www.blue2th.com,
www.bluetooth.sig.com,
www.bluetooth.biz.com
CORRECT www.companyname.com/bluetooth
The Bluetooth
Word Mark
Bluetooth Brand Guide | 11
Bluetooth SIG Proprietary
The Bluetooth® Figure Mark
The Bluetooth
Figure Mark
The Bluetooth gure mark, stand-alone, is a trademark.
The Bluetooth gure mark is designed with inspiration
from the runic characters of “H” and “B” (initials of
Harald Bluetooth).
Aside from the two limited exceptions discussed below,
always make sure that the integrity of the gure mark is
preserved by making use of at least a “free zone” within
which no text, picture, illustration, or other element
shall be present. The two exceptions to the free zone
requirement are as follows:
• The registered trademark symbol, ®, is to be
printed as part of the gure mark, as illustrated to
the right.
• The free zone may be reduced to a minimum of
one-eighth (1/8) of the height of the gure mark
when using the gure mark (standing alone) in
electronic displays where size limitations prevent a
larger free zone. For example, the free zone may be
reduced when using the gure mark near the edge
of an electronic display screen or adjacent to an
electronic display divider line. It is not acceptable,
however, to use a reduced free zone when the
gure mark is displayed next to an informational
element such as a company name, third party logo
or other graphic element. This particular exception
only pertains to electronic displays; all printed
materials and product packaging must adhere to
the standard “half the height of the gure mark”
free zone requirement.
Bluetooth gure mark Bluetooth gure mark “free zone”
The distance between the gure mark and
the edges of the free zone is equal to half the
height of the gure mark as shown above.
The Bluetooth gure mark must not appear on licensee products, product packaging, product
promotion literature, etc., without the licensee’s house mark or trademark being present.
Furthermore, the Bluetooth gure mark is to be applied in such a manner as to ensure that the
Bluetooth gure mark is not perceived as the product brand. The Bluetooth gure mark may not
dominate a licensee’s own house marks or trademarks. A licensee’s own trade name must be easily
recognizable on the licensee products, product packaging, product promotion literature, etc.
Bluetooth Brand Guide | 12
Bluetooth SIG Proprietary
Bluetooth Figure
Mark Color
The gure mark can be reproduced in black, inverted,
or in blue. When the gure is placed on an actual
product, it is also possible to engrave it if this is
preferred to printing the overall design in white or
black. When in blue, the following specication shall
be used:
Pantones
Pantone 286 coated, Pantone 286 uncoated
CMYK
C: 100% M: 60% Y: 0% K: 6%
RBG
R: 34 G: 96 B: 165
With the full color gure mark, the Stylized B (also
known as the “runic HB”) is transparent and can
only be either color matched to the solid color
background (i.e., if the background is red, the stylized
B can be red) or it can be white. The background and
the Stylized B cannot be two dierent colors. When
using a black or white version of the gure mark, the
Stylized B can only be color matched to the solid
color background. If the gure mark is printed on
clear, transparent packaging, the stylized B should
be left transparent such that the background color,
which must be a solid color, shows through the
Stylized B.
The Bluetooth® Figure Mark
Acceptable Bluetooth gure mark reproduction
Recommended functionality icon
reproduced in 8x8 pixels.
Solely for the display of Bluetooth
marks on an LED the licensee may
modify the color of the Stylized B to
green, red, gray, or black, provided
however, that the backlight illuminating
the Bluetooth mark is blue.
The gure mark is reproduced in 16x16
pixels. This is the lowest possible
resolution allowed.
Functionality icon reproduced in 6x6
pixels. This solution must only be used
if the 8x8 option is not feasible.
Figure mark resolution
The gure mark should always be represented with the best possible quality and the highest
possible resolution. When an unmodied gure mark is shown on a computer or equivalent
screen, the lowest possible resolution allowed is 16x16 pixels. A gure mark below 16x16 pixels
is not permitted, as it becomes unrecognizable as an identication icon.
However, we recommend that the functionality icon, as shown below, be used at either 8x8 or
6x6 pixels.
Bluetooth Brand Guide | 13
Bluetooth SIG Proprietary
Figure mark used on
electronic displays
Solely for the display of Bluetooth marks on an
electronic display, the licensee may modify the
color of the Stylized B component of the Bluetooth
marks as follows. If the Bluetooth marks are used
on a solid color display, the color of the Stylized B
may match the color of the display background. If
the Bluetooth marks are used on a multi-colored or
patterned background and the licensee chooses not
to use the color blue for the Stylized B, the Stylized B
must be displayed in solid green, red, gray, or black,
provided, however, that the back-light illuminating the
respective Bluetooth marks is blue. If, for purposes of
maintaining consistency on electronic display screens
or because of the nature of the electronic display,
the licensee would like to use a slightly modied
gure mark or to modify the background of the gure
mark (e.g., to apply gradation or mirror eects, or to
apply a dierent color, or to use a semi- transparent
background), express approval from Bluetooth SIG
must be obtained prior to such use.
Please contact brand.manager@bluetooth.com
for any such requests or questions. Please note
that exceptions will only be considered for uses of
the gure mark on electronic displays; all printed
materials and product packaging must conform to
the standard guidelines.
The Bluetooth® Figure Mark
INCORRECT Using gure mark symbol on gradient, patterned background or an image
INCORRECT Adding drop shadow, graphic emboss, or other graphic altering to the logo
Recommended footnote text
Whenever the Bluetooth gure mark is used in a particular piece, it must be attributed with an
appropriate trademark footnote. Recommended footnote text can be found on page 6.
Unacceptable uses of the Bluetooth gure mark
Bluetooth Brand Guide | 14
Bluetooth SIG Proprietary
The Bluetooth® Combination Mark
The Bluetooth
Combination Mark
The Bluetooth combination mark is a trademark
and consists of:
• The Bluetooth gure mark, AND
• The Bluetooth word mark
It is strongly suggested that licensees use the
combination mark whenever possible in an eort to
build awareness of the brand.
Aside from the two limited exceptions discussed
below, always make sure that the integrity of the
combination mark is preserved by making use of
at least a “free zone” within which no text, picture,
illustration, or other element shall be present. The
two exceptions to the free zone requirement are as
follows:
• The registered trademark symbol, ®, is to be
printed as part of the combination mark, as
illustrated to the right.
• The terms “SMART” or “SMART READY” may
appear below the mark, in accordance with
the guidelines found on pages 16-17.
Bluetooth combination mark Bluetooth combination mark “free zone”
The distance between the combination mark and
the edges of the free zone is equal to half the height
of the “B” as shown above.
Acceptable Bluetooth combination mark reproduction
The Bluetooth combination mark can be reproduced with:
• Blue gure mark and black word mark on light background.
• Black combination mark on light background.
• Transparent white combination mark on dark background.
• Blue gure mark with white stylized B and white word mark on dark background.
• When the combination mark is placed on an actual product, it is also possible to
engrave it if this is preferred to printing the overall design in white or black.
• When embroidering the logo on a dress shirt, it is okay to embroider on a pin striped
background. However, all other cases of embroidery should be done on a solid
background.
Bluetooth Brand Guide | 15
Bluetooth SIG Proprietary
The Bluetooth® Combination Mark
The Bluetooth
combination mark
with licensee
products
Your use of the Bluetooth combination mark should
follow the instructions in this book. Please keep the
following in mind:
• You should never use the Bluetooth combination
mark without a licensee house mark or trademark
being easily recognizable nearby. Furthermore,
the licensee’s own trade name must be easily
recognizable on the licensee’s products, product
packaging, and product promotion literature, etc.
• The Bluetooth combination mark should not
dominate the licensee’s trademarks.
• With the exception of products branded with the
Bluetooth Smart marks, do not intrude on the free
zones of the combination mark elements.
• You should not alter the design of the combination
mark elements by adding shadows or changing
the color.
• All products bearing the combination mark or
gure mark are required to have been certied
through the Bluetooth Qualication Program as
outlined in the Bluetooth Trademark License
Agreement.
INCORRECT Moving the Bluetooth gure mark INCORRECT Using registered trademark symbol at
baseline of combination mark
INCORRECT Using combination mark on gradient, patterned background or image
INCORRECT Adding drop shadow, graphic emboss, or other graphic altering of the logo
Recommended footnote text
Whenever the Bluetooth combination mark is used in a particular piece, it must be attributed with
an appropriate trademark footnote. Recommended footnote text can be found on page 6.
Unacceptable Bluetooth combination marks
Bluetooth Brand Guide | 16
Bluetooth SIG Proprietary
The Bluetooth® Smart Marks
The Bluetooth
Smart Marks
To help educate consumers and ensure
connectivity with products and services
incorporating the Bluetooth Core Specication
Version 4.0 (or higher), the Bluetooth SIG has
developed the Bluetooth Smart and Bluetooth
Smart Ready trademarks, as shown to the right
and page 17.
Bluetooth Smart Mark
The Bluetooth Smart mark is a trademark and
consists of:
• The Bluetooth combination mark, AND
• The descriptive term “SMART”
The Bluetooth Smart mark was developed for use
in connection with qualied products that meet the
following two requirements:
1 Incorporates Bluetooth Core Specication
Version 4.0 (or higher) with a Low Energy Core
Conguration or Basic Rate And Low Energy
Combined Core Conguration
2 Uses the GATT-based architecture to enable
particular functionality of the product.
Licensees that opt to use the Bluetooth trademarks in connection with qualied products
(e.g., headsets, heart rate monitors, watches, etc.) that meet these two criteria may use
the Bluetooth Smart mark. Licensees may also continue to use the traditional Bluetooth
trademarks (the Bluetooth word mark, the gure mark and/or the combination mark) in
connection with such products. Please note, however, that licensees are strictly prohibited
from using the Bluetooth Smart mark with any products or services that do not meet the two
requirements set forth above.
All trademark usage requirements set forth in pages 14-15 apply to the Bluetooth
Smart mark, with the limited exception of the free space requirements for the Bluetooth
combination mark. In addition, when used in connection with the Bluetooth combination
mark, the term “Smart” may only be displayed in blue, black or white.
Acceptable Bluetooth Smart mark reproduction
INCORRECT Moving the “Smart” text INCORRECT Using “Smart” text with the gure mark alone
INCORRECT Using the word “Smart” in a
color other than black, blue or white
INCORRECT Abbreviating “Smart”
Unacceptable uses of the Bluetooth Smart mark
Bluetooth Brand Guide | 17
Bluetooth SIG Proprietary
The Bluetooth® Smart Marks
The Bluetooth
Smart Ready Mark
The Bluetooth Smart Ready mark is a trademark
and consists of:
• The Bluetooth combination mark, AND
• The descriptive terms “SMART READY”
The Bluetooth Smart Ready mark was developed
for use in connection with qualied products that
meet the following two requirements:
1 Incorporates Bluetooth Core Specication
Version 4.0 (or higher) with a Basic Rate and
Low Energy Combined Core Conguration
2 Uses the GATT-based architecture to provide
a means by which the end user can choose
to update the Bluetooth Smart Ready product
with the functionality of a Bluetooth Smart
product.
Licensees that opt to use the Bluetooth trademarks
in connection with qualied products (e.g., TVs,
laptops, tablets, PCs, phones, PDAs, etc.) that
meet these two criteria may use the Bluetooth
Smart Ready mark.
It is further recommended that a Licensee that opts to use the Bluetooth Smart Ready
mark provide a means for third parties to create applications for Bluetooth Smart devices
that execute on the Bluetooth Smart Ready device. Licensees may also continue to use
the traditional Bluetooth trademarks (the Bluetooth word mark, the gure mark and / or the
combination mark) in connection with such products. Please note, however, that licensees
are strictly prohibited from using the Bluetooth Smart Ready mark with any products or
services that do not meet the two requirements set forth above.
All trademark usage requirements set forth in pages 14-15 apply to the Bluetooth Smart
Ready mark, with the limited exception of the free space requirements for the Bluetooth
combination mark. In addition, when used in connection with the Bluetooth combination
mark, the terms “Smart Ready” may only be displayed in blue, black or white.
Acceptable Bluetooth Smart Ready mark reproduction
INCORRECT Using the words “Smart Ready” in a
color other than black, blue or white
INCORRECT Moving “Smart Ready”
INCORRECT Abbreviating “Smart Ready”
INCORRECT Using “Smart Ready” with just the gure mark
Unacceptable uses of the Bluetooth Smart Ready mark
Bluetooth Brand Guide | 18
Bluetooth SIG Proprietary
The Bluetooth® Smart Marks
Referring to
Bluetooth Smart
Products or Bluetooth
Smart Ready
Products in Text
When referring in text to qualied products
that incorporate Bluetooth Core Specication
Version 4.0 (or higher) with a Low Energy Core
Conguration or Basic Rate And Low Energy
Combined Core Conguration and uses the
GATT-based architecture to enable particular
functionality of the product, the descriptive term
“Smart” may be used with a generic term (e.g.,
device, product, headset, heart monitor, keyboard,
etc.) after the Bluetooth word mark instead of the
phrase “wireless technology.” In this case, the
registered trademark symbol ® should appear
in superscript format immediately following the
Bluetooth word mark, and no trademark symbol
may be used after the descriptive or generic terms
following the Bluetooth word mark. The term
“Smart” may not follow the Bluetooth word mark
when referring to products that do not meet the
requirements set forth in the rst sentence of this
paragraph.
Similarly, when referring in text to qualied products that incorporate Bluetooth Core
Specication Version 4.0 (or higher) with a Basic Rate And Low Energy Combined Core
Conguration and uses the GATT-based architecture to provide a means for an end user
to update the Bluetooth Smart Ready product with the functionality of a Bluetooth Smart
product, the descriptive terms “Smart Ready” may be used with a generic term (e.g.,
device, product, phone, television, etc.) after the Bluetooth word mark instead of the
phrase “wireless technology.” Again, the registered trademark symbol ® should appear
in superscript format immediately following the Bluetooth word mark, and no trademark
symbol may be used after the descriptive or generic terms following the Bluetooth word
mark. The terms “Smart Ready” may not follow the Bluetooth word mark when referring to
products that do not meet the requirements set forth in the rst sentence of this paragraph.
Additionally, when the Bluetooth word mark is used in one of the allowed translated
languages (i.e., Traditional Chinese, Simplied Chinese, Japanese, or Korean), the
terms “Smart” and “Smart Ready” can be used in the same language. Please nd below
acceptable translations of “Smart” and “Smart Ready.”
Simplied Chinese
• Smart: 智能
• Smart Ready: 智能就绪
Traditional Chinese
• Smart: 智能
• Smart Ready: 智能就緒
Japanese
• Smart: スマート
• Smart Ready: スマートレディ
Korean
• Smart: 스마트
• Smart Ready: 스마트 레디
2.0
2.0
2.1
3.0
4.0
4.1
4.2
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.1
2.1
2.1
2.1
2.1
2.0
2.1
3.0
3.0
3.0
3.0
2.0
2.1
3.0
4.0*
4.0*
4.0*
2.0
2.1
3.0
4.0*
4.1
4.1
2.1 3.0 4.0* 4.1
2.0
2.1
3.0
4.0*
4.1
4.2
4.2
Host Parts
Controller Parts
Bluetooth Brand Guide | 19
Bluetooth SIG Proprietary
Product Naming Conventions
End Product Specication Naming Conventions Continued
Primary Controller congurations are dened in Volume 1, Part A of the Core Specication. The
Primary Controller is the BR / EDR Controller in Core Specications 3.0 + HS and earlier. End
Products shall implement the Low Energy Core Conguration or the Basic Rate and Low Energy
Combined Core Conguration in order to use the Specication Name 4.0
The numerical part of the specication name shall be determined by the following table.
Implementations
complying with the Host
or Controller Parts of the
Core Conguration for the
Specication Version
4.0* Assumes Low Energy or Basic Rate and Low Energy Core Conguration
is supported, otherwise the member shall follow the 3.0 Host Parts column.
Note: The AMP Controller version is not used to determine the resulting
specication version of the End Product.
Once a specication version has been withdrawn, it is no longer allowed to be
used for new qualications.
Specication Naming Conventions
Each product can use a specication name to
describe the core features the product implements.
This specication name is to be used in product
marketing information. A specication name is a
number optionally followed by an identier indicating
Core Congurations implemented and qualied. Core
Congurations are dened in Volume 0, Part B of the
Bluetooth Core Specication. All product types shall
adhere to the specication naming conventions.
Examples of specication names are:
2.1 + EDR, 3.0 + HS, 4.0, 4.0 + HS, and 4.2.
End Product Specication
Naming Conventions
The specication name that shall be used by the End
Product is dened by this section.
An implementation of the Bluetooth core system has
only one Primary Controller which may be one of the
following congurations:
• BR / EDR Controller
• LE Controller
• Combined BR / EDR Controller portion and LE
controller portion into a single Controller
Product Naming
Conventions
BR
BR
BR & EDR
BR, EDR & HS
BR & LE combined
BR, LE & EDR
combined
BR, LE, EDR & HS
combined
LE
*
+EDR
+EDR
*
+EDR
+EDR
x
*
+EDR
+HS
*
*
+HS
x
*
+EDR
*
*
*
*
*
*
+EDR
+HS
*
*
+HS
*
x
x
x
*
*
*
*
BR & HS BR & LE BR, HS & LE LE
Controller Core Configuration(s)
Host Core Configuration(s)
Bluetooth Brand Guide | 20
Bluetooth SIG Proprietary
Component Product Specication
Naming Conventions
The numerical portion of the specication name used by
components is the version of the specication it was qualied for.
If the supported Parts within the Component Product supports
the requirements in the Enhanced Data Rate Core Conguration
and the specication version is 2.0 or 2.1, it may use the “+ EDR”
identier. If the supported Parts within the Component Product
supports the requirements in the High Speed Core Conguration,
it may use the “+ HS” identier.
Subsystem Product Specication
Naming Conventions
The specication name that shall be used by Host Subsystems
and Primary Controller Subsystems is dened in this section. The
numerical part of the specication name shall be the version of the
specication the product is compliant with.
If the Subsystem Product supports the requirements of the
Enhanced Data Rate Core Conguration and is compliant with
specication versions 2.0 or 2.1, the “+ EDR” identier may be
used.
If the Subsystem Product supports the requirements of the High
Speed Core Conguration, the “+ HS” identier may be used.
Product Naming Conventions
x indicates that the combination of Host Core Congurations and Controller Core
Congurations cannot result in an End Product. A combination without an identier is a
legal combination that lacks any specic identier.
+ EDR identier shall only be used when the resulting End Product specication name is
2.0 or 2.1.
* No allowed identiers for this combination.
The allowed identier (e.g. “+ EDR” or “+ HS”) shall be determined by the
following table using the supported Core Congurations of the Host and
Controllers.
Bluetooth Brand Guide | 21
Bluetooth SIG Proprietary
Other Information
Updated: December 2014
Referencing Bluetooth Wireless
Technology in Publications
References to Bluetooth wireless technology in
publications should be written as follows:
Bluetooth wireless technology
• The phrase “wireless technology” is not capitalized
• The Bluetooth word mark should be made to
stand out
Bluetooth high speed technology
• The phrase “high speed technology” is not
capitalized
• The Bluetooth word mark should be made to
stand out
Bluetooth low energy technology
• The phrase “low energy technology” is not
capitalized
• The Bluetooth word mark should be made to
stand out
When using the 4.0 specication (or higher) it is
recommended to use the terms Bluetooth Smart
or Bluetooth Smart Ready.
Technology Boilerplate
The Boilerplate is a short description of Bluetooth
technology that can be included at the end of a press
release. The current Bluetooth SIG boilerplate can be
found at: bluetooth.com/Pages/Media-Resources.aspx.
Other
Information
Contact Information
If you have additional questions on the use of the Bluetooth brand or marks, please contact
brand.manager@bluetooth.com.
Disclaimer and Copyright Notice
This disclaimer applies to all draft publications and nal publications published by Bluetooth SIG (both of which are
hereinafter referred to as “Document”).
THIS DOCUMENT IS PROVIDED “AS IS” AND BLUETOOTH SIG, ITS MEMBERS AND THEIR AFFILIATES MAKE
NO REPRESENTATIONS OR WARRANTIES WHATSOEVER, AND DISCLAIM ALL WARRANTIES, EXPRESS OR
IMPLIED, INCLUDING ANY WARRANTY OF MERCHANTABILITY, TITLE, NONINFRINGEMENT, FITNESS FOR ANY
PARTICULAR PURPOSE, THAT THE CONTENTS OF THIS DOCUMENT IS FREE FROM ERROR OR ANY WARRANTY
OTHERWISE ARISING OUT OF THIS DOCUMENT.
BLUETOOTH SIG, ITS MEMBERS AND THEIR AFFILIATES DISCLAIM ALL liability, including liability for infringement
of any proprietary rights, relating to use of information in this document. TO THE EXTENT NOT PROHIBITED
BY LAW, IN NO EVENT WILL BLUETOOTH SIG, ITS MEMBERS OR THEIR AFFILIATES BE LIABLE FOR ANY
DAMAGES, INCLUDING WITHOUT LIMITATION, LOST REVENUE, PROFITS, DATA OR PROGRAMS, OR BUSINESS
INTERRUPTION, OR FOR SPECIAL, INDIRECT, CONSEQUENTIAL, INCIDENTAL OR PUNITIVE DAMAGES, HOWEVER
CAUSED AND REGARDLESS OF THE THEORY OF LIABILITY, ARISING OUT OF OR RELATED TO ANY FURNISHING,
PRACTICING, MODIFYING, USE OR THE PERFORMANCE OR IMPLEMENTATION OF THE CONTENTS OF THIS
DOCUMENT, EVEN IF BLUETOOTH SIG, ITS MEMBERS OR THEIR AFFILIATES HAVE BEEN ADVISED OF THE
POSSIBILITY OF SUCH DAMAGES.
If this Document is an intermediate draft, it is for comment only. No products should be designed based on it and
it does not represent any commitment to release or implement any portion of the intermediate draft, which may be
withdrawn, modied or replaced at any time as a nal Document.
No license, express or implied, by estoppel or otherwise, to any intellectual property rights are granted herein.
This document is for comment only and is subject to change without notice.
Copyright © 2014 by Bluetooth SIG, Inc. The Bluetooth word mark and logos are owned by Bluetooth SIG, Inc. Other
third-party brands and names are the property of their respective owners.
ATTACHMENT 3
The Licensee must execute one (1) copy of this Agreement and send such whole signed copy to
Bluetooth SIG. The Licensee may make use of the Bluetooth Word Mark, Bluetooth
Combination Mark and Bluetooth Figure Mark in the following countries without prior notice to
Bluetooth SIG:
Albania
Argentina
Australia
Austria
Benelux (Belgium, Netherlands, Luxembourg)
Bosnia-Herzegovina
Brazil
Bulgaria
Canada
Chile
China
Colombia
Costa Rica
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
El Salvador
Estonia
Finland
France
Germany
Greece
Guatemala
Hong Kong
Hungary
Iceland
India
Ireland
Israel
Italy
Jamaica
Japan
Kosovo
Latvia
Liechtenstein
Lithuania
Macedonia
Malaysia
Malta
Mexico
Montenegro
New Zealand
Nicaragua
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Romania
Russia
Serbia
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
United Kingdom
United States
Venezuela
Special Trademark License Agreement May Be Required
Bluetooth SIG may require Licensees to execute trademark license agreements for specific countries to
comply with the legal requirements of those jurisdictions. In such instances, Bluetooth SIG will contact you
to provide you with the necessary paperwork for your company to execute.
Other Countries Not Listed
If you plan to market or distribute products bearing the Bluetooth Trademarks in any countries not listed
above, please contact Bluetooth SIG.

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