Draw Brand Guide V2
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DRAW Brand Style Guide 2019 v.2 The Logo The Draw logo consists of two main elements: the Draw symbol and the wordmark. These elements must only be used in the approved relationships and sizes. This page describes each element of the logo and the rules surrounding governing use of the trademark syambol. Symbol Registration Mark Wordmark Draw symbol There are 3 versions of this symbol: DRAW RED color (always prefered), WHITE logo color , and BLACK logo color. The registration symbol must appear next to the Draw workdmark. DRAW Clearspace Always leave space around the brandmark to protect legibility. This safe area must be free of copy, graphic elements, inset imagery, and color. No visual elements other than the background may encroach on this page. The safe area is determined by an area around the brandmark equal to the height of the "x" in "draw" wordmark. Logos provided through the brand portal or from our media assets department are pre-cropped to ensure proper clearspace. Do not crop the logo tighter than provided. x x x x DRAW Logo colors The colors used in the Draw logo are listed below. No other colors may be substituted. Logo colors for print and television usage. DRAW RED #E9625C RGB: 233,98,92 CMYK: 3%, 76%, 61%, 0% HSB: 1°, 60%, 91% DRAW GREY #555656 RGB: 85, 86, 86 CMYK: 64%, 56%, 55%, 30% HSB: 179°, 0%, 33% DRAW WHITE #ffffff RGB: 255, 255, 255 CMYK: 0%, 0%, 0%, 0% HSB: 344°, 0%, 100% Logo & Background Combinations Discretion must be used when placing the logo on backgrounds other than white to ensure enough contrast between the Draw wordmark and the background color. As a general rule, the all-white/knock out logo should be used in place of the full-color version when the logo is placed on darker colors at tints equal to, or greater than 75% DRAW Logo Minimum Sizes The minimum width for the Draw logo is 0.8", 20.37mm, 57.75pt. The whole Draw logo should always scale down proportionately with the Registration marks. 1" raw 0.8" The Tagline The usage with Draw logo. Anywhe r e , anyt ime … that e as y! FONT: CAMELIA SCRIPT Store in one place, open from anywhere. FONT: CAMELIA SCRIPT DRAW Working Smarter FONT: CAMELIA SCRIPT The Draw Typefaces bebas neue and ROBOTO I choice BEBAS NEUE for my brand typeface and ROBOTO for the complementary typeface. I choose the BEBAS NEUE for my brand typeface because my brand "Draw" wants to convey the feel of easy collaboration for art projects. BEBAS NEUE is open, modern and simple to read. The logo I chose is a drawing of a “d” but also symbolizes fire. It convey the meaning of the company is hot or on fire in the positive way. I chose Karla as my complimentary typeface. This font is Karla. I chose Karla because it is modern, simple, and easy to read. It symbolizes the working environment when you are using the Draw product. Easy, simple, and modern. DRAW This is a sample of headline This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. DRAW THANK YOU DRAW
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