Draw Brand Guide V2

User Manual:

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Brand Style Guide 2019 v.2
DRAW
The Logo
The Draw logo consists of two main elements: the Draw symbol and the wordmark. These elements must only be used in the approved
relationships and sizes. This page describes each element of the logo and the rules surrounding governing use of the trademark syambol.
Symbol
Registration Mark
Wordmark
Draw symbol
There are 3 versions of this symbol: DRAW RED color (always prefered), WHITE logo color , and BLACK logo color.
The registration symbol must appear next to the Draw workdmark.
DRAW
Clearspace
Always leave space around the brandmark to protect legibility. This safe area must be free of copy, graphic elements, inset imagery,
and color. No visual elements other than the background may encroach on this page.
The safe area is determined by an area around the brandmark equal to the height of the "x" in "draw" wordmark.
Logos provided through the brand portal or from our media assets department are pre-cropped to ensure proper clearspace.
Do not crop the logo tighter than provided.
x
x
x
x
DRAW
Logo colors
The colors used in the Draw logo are listed below. No other colors may be substituted.
Logo colors for print and television usage.
DRAW RED
#E9625C
RGB: 233,98,92
CMYK: 3%, 76%, 61%, 0%
HSB: 1°, 60%, 91%
DRAW GREY
#555656
RGB: 85, 86, 86
CMYK: 64%, 56%, 55%, 30%
HSB: 179°, 0%, 33%
WHITE
#ffffff
RGB: 255, 255, 255
CMYK: 0%, 0%, 0%, 0%
HSB: 344°, 0%, 100%
DRAW
Logo & Background Combinations
Discretion must be used when placing the logo on backgrounds other than white to ensure enough contrast between the Draw word-
mark and
the background color. As a general rule, the all-white/knock out logo should be used in place of the full-color version when the logo is
placed on darker
colors at tints equal to, or greater than 75%
DRAW
raw
Logo Minimum Sizes
The minimum width for the Draw logo is 0.8", 20.37mm, 57.75pt.
The whole Draw logo should always scale down proportionately with the Registration marks.
The Tagline
0.8"
1"
The usage with Draw logo.
FONT: CAMELIA SCRIPT FONT: CAMELIA SCRIPT FONT: CAMELIA SCRIPT
Anywhere, anytime…
that easy!
Store in one place,
open from anywhere.
Working Smarter
DRAW
The Draw Typefaces
bebas neue and ROBOTO
I choice BEBAS NEUE for my brand typeface and ROBOTO for the complementary typeface.
I choose the BEBAS NEUE for my brand typeface because my brand "Draw" wants to convey
the feel of easy collaboration for art projects. BEBAS NEUE is open, modern and simple to
read.
The logo I chose is a drawing of a “d” but also symbolizes fire. It convey the meaning of
the company is hot or on fire in the positive way.
I chose Karla as my complimentary typeface. This font is Karla. I chose Karla because it is
modern, simple, and easy to read. It symbolizes the working environment when you are
using the Draw product. Easy, simple, and modern.
DRAW
This is a sample of body copy. It is
an indication of copy should look like on
all Draw marketing materials. This is a
sample of body copy. It is an indication
of copy should look like on all Draw mar-
keting materials. This is a sample of
body copy. It is an indication of copy
should look like on all Draw marketing
materials. This is a sample of body copy.
It is an indication of copy should look
like on all Draw marketing materials.
This is a sample of body copy. It is an
indication of copy should look like on all
Draw marketing materials.
This is a sample of body copy. It is
an indication of copy should look like on
all Draw marketing materials. This is a
sample of body copy. It is an indication
of copy should look like on all Draw mar-
keting materials. This is a sample of
body copy. It is an indication of copy
should look like on all Draw marketing
materials. This is a sample of body copy.
It is an indication of copy should look
like on all Draw marketing materials.
This is a sample of body copy. It is an
indication of copy should look like on all
Draw marketing materials.
This is a sample of body copy. It is
an indication of copy should look like on
all Draw marketing materials. This is a
sample of body copy. It is an indication
of copy should look like on all Draw mar-
keting materials. This is a sample of
body copy. It is an indication of copy
should look like on all Draw marketing
materials. This is a sample of body copy.
It is an indication of copy should look
like on all Draw marketing materials.
This is a sample of body copy. It is an
indication of copy should look like on all
Draw marketing materials.
This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body
copy. It is an indication of copy should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy
should look like on all Draw marketing materials. This is a sample of body copy. It is an indication of copy should look like on all Draw mar-
keting materials. This is a sample of body copy. It is an indication of copy should look like on all Draw marketing materials. This is a
sample of body copy. It is an indication of copy should look like on all Draw marketing materials.
This is a sample of headline
DRAW
THANK YOU
DRAW

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