First Data FD 30 PIN Pad Fact Sheet

User Manual: First Data FD-30 PIN Pad Fact Sheet Credit Card Machine Manuals - 1st National Payment Solutions

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First Data™
FD-30 PIN Pad
Offer your customers faster, more flexible payment
options with this all-inclusive peripheral that allows
you to accept multiple types of cardholder-initiated
transactions: PIN-based debit, traditional card swipe

Here’s How It Works
Designed for speed and convenience, the FD-30
combines contactless reader technology, a traditional

and new contactless payments.

magnetic-stripe reader and a PIN pad in one compact

The Challenge

signature debit cards, credit cards (including Visa®,

unit. The device is able to accept PIN-secured and
MasterCard®/Diners Club®, Discover® Network,

Concerned over security and pressed for time,

American Express® and JCB®), EBT, gift cards and

a growing number of consumers want to stay in

a wide variety of contactless cards, key fobs and

control of their card during a payment transaction. In

mobile payment supported devices. The FD-30 offers

addition, contactless payment methods are on the rise.

customers a fast and secure way to make purchases

Merchants are now at the center of these emerging

using their preferred card payment method. User-

trends. In order to meet consumer demand, they need

friendly features include an ergonomic keypad, visual

to be able to allow multiple types of cardholder-

display prompts, lights and audio cues, which simplify

initiated payment transactions at the point of sale.

the payment process to reduce checkout times. It’s an
ideal payment solution for merchants who handle a

The Solution

high volume of small-ticket transactions.

The FD-30 PIN pad supports PIN-based debit

Industries Served

transactions, traditional card swipes and contactless
tap-and-go transactions, allowing merchants to offer
their customers the full range of cardholder-initiated
payment technologies. With the FD-30, customers
can safely and easily initiate and process their own
transaction. They remain in control of their card as they
complete their purchase.

firstdata.com

Suited for all retail environments, especially:
JJQuick-service restaurants
JJConvenience stores
JJRetail/specialty shops
JJGrocers

FD-30 PIN Pad
Help Your Business

Self-Payment Fast Facts

JJ Speed up transactions

JJ Consumers are looking for a more convenient

JJ Process more purchases in high-volume
merchant environments
JJ Win repeat business by offering fast, convenient
and secure self-payment methods
JJ Increase store traffic through reduced checkout times
JJ Position yourself as a market leader providing
cutting-edge transaction technology

shopping experience1
JJ MasterCard alone has issued over 50 million
contactless cards/devices as of the end of 20082
JJ By 2011, U.S. contactless transactions are expected to
top 2.2 billion2
JJ On average, contactless cards can reduce a
customer’s checkout time by 30 to 40 percent over
other traditional payment types3

Help Your Customers
JJ Feel secure and in control of the payment process
JJ Make fast transactions, using the payment method
of their choice
JJ Stay informed throughout the payment process
through easy-to-follow visual and audio prompts
JJ Spend less time waiting in line

Features
JJ Accepts all credit, debit and gift contactless cards,
key fobs and other form factors including
POS-enabled mobile devices
JJ Accepts traditional magnetic-stripe cards
JJ PCI-PED approved device
JJ Field-upgradable to accept new payment types and
enhancements as they become available
JJ Easy USB and RS232 connectivity to First Data
certified terminals
JJ Does not require a separate power supply
JJ Interactive payment process with lights and audio cue

A Global Leader in Electronic Commerce
First Data powers the global economy by making it easy,
fast and secure for people and businesses around the
world to buy goods and services using virtually any form
of payment. Serving millions of merchant locations and
thousands of card issuers, we have the expertise and
insight to help you accelerate your business. Put our

firstdata.com

For more information, contact your
First Data Sales Representative
or visit firstdata.com.

5/09

 ource: First Data “Mobile Commerce and the M-Wallet:
S
A Market Brief.” 2007.
2
Source: ContactlessNews.com, 2009.
3
Source: Smart Card Alliance Annual Meeting, 2005 Report on Contactless.
1

© 2009 First Data Corporation. All rights reserved. All trademarks, service
marks and trade names referenced in this material are the property of their
respective owners.

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intelligence to work for you.



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