First Data FD 30 PIN Pad Fact Sheet

User Manual: First Data FD-30 PIN Pad Fact Sheet Credit Card Machine Manuals - 1st National Payment Solutions

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firstdata.com

Offer your customers faster, more flexible payment

options with this all-inclusive peripheral that allows

you to accept multiple types of cardholder-initiated

transactions: PIN-based debit, traditional card swipe

and new contactless payments.

The Challenge

Concerned over security and pressed for time,

a growing number of consumers want to stay in

control of their card during a payment transaction. In

addition, contactless payment methods are on the rise.

Merchants are now at the center of these emerging

trends. In order to meet consumer demand, they need

to be able to allow multiple types of cardholder-

initiated payment transactions at the point of sale.

The Solution

The FD-30 PIN pad supports PIN-based debit

transactions, traditional card swipes and contactless

tap-and-go transactions, allowing merchants to offer

their customers the full range of cardholder-initiated

payment technologies. With the FD-30, customers

can safely and easily initiate and process their own

transaction. They remain in control of their card as they

complete their purchase.

Here’s How It Works

Designed for speed and convenience, the FD-30

combines contactless reader technology, a traditional

magnetic-stripe reader and a PIN pad in one compact

unit. The device is able to accept PIN-secured and

signature debit cards, credit cards (including Visa®,

MasterCard®/Diners Club®, Discover® Network,

American Express® and JCB®), EBT, gift cards and

a wide variety of contactless cards, key fobs and

mobile payment supported devices. The FD-30 offers

customers a fast and secure way to make purchases

using their preferred card payment method. User-

friendly features include an ergonomic keypad, visual

display prompts, lights and audio cues, which simplify

the payment process to reduce checkout times. It’s an

ideal payment solution for merchants who handle a

high volume of small-ticket transactions.

Industries Served

Suited for all retail environments, especially:

Quick-service restaurants J

Convenience stores J

Retail/specialty shops J

Grocers J

First Data™

FD-30 PIN Pad

firstdata.com

A Global Leader in Electronic Commerce

First Data powers the global economy by making it easy,

fast and secure for people and businesses around the

world to buy goods and services using virtually any form

of payment. Serving millions of merchant locations and

thousands of card issuers, we have the expertise and

insight to help you accelerate your business. Put our

intelligence to work for you.

For more information, contact your

First Data Sales Representative

or visit firstdata.com.

© 2009 First Data Corporation. All rights reserved. All trademarks, service

marks and trade names referenced in this material are the property of their

respective owners.

FD-30 PIN Pad

Help Your Business

Speed up transactions J

Process more purchases in high-volume J

merchant environments

Win repeat business by offering fast, convenient J

and secure self-payment methods

Increase store traffic through reduced checkout times J

Position yourself as a market leader providing J

cutting-edge transaction technology

Help Your Customers

Feel secure and in control of the payment process J

Make fast transactions, using the payment method J

of their choice

Stay informed throughout the payment process J

through easy-to-follow visual and audio prompts

Spend less time waiting in line J

Self-Payment Fast Facts

Consumers are looking for a more convenient J

shopping experience1

MasterCard alone has issued over 50 million J

contactless cards/devices as of the end of 20082

By 2011, U.S. contactless transactions are expected to J

top 2.2 billion2

On average, contactless cards can reduce a J

customer’s checkout time by 30 to 40 percent over

other traditional payment types3

Features

Accepts all credit, debit and gift contactless cards, J

key fobs and other form factors including

POS-enabled mobile devices

Accepts traditional magnetic-stripe cards J

PCI-PED approved device J

Field-upgradable to accept new payment types and J

enhancements as they become available

Easy USB and RS232 connectivity to First Data J

certified terminals

Does not require a separate power supply J

Interactive payment process with lights and audio cue J

255-075 5/09

1 Source: First Data “Mobile Commerce and the M-Wallet:

A Market Brief.” 2007.

2 Source: ContactlessNews.com, 2009.

3 Source: Smart Card Alliance Annual Meeting, 2005 Report on Contactless.