Propane Powered Commercial Mowers !! Greg Zilberfarb's PERC Presentation
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Propane A “New” Option Industry Revival •Two organizations that are unifying the industry •New marketing efforts •Superior products •Higher oil prices 2:43:52 PM Just When You Think It Can’t Get Worse… 2:43:52 PM …It Does! 2:43:52 PM Propane Industry Propane Education and Research Council PERC Promotes safe, efficient use of odorized propane through investments in research, safety and consumer initiatives (created 1998) National Propane Gas Association Membership is comprised of small businesses and large corporations engaged in all segments of the industry from retail marketing and appliances to manufacturers of equipment 2:43:52 PM Propane Industry Goals of PERC •Improve consumer and employee safety •Fund research and development of new and more efficient propane equipment •Expand public awareness of propane and its many uses and benefits •Help ensure success of our partners 2:43:52 PM Outreach Efforts Brian Feehan Aka, “Dr. Evil” Managing Director Engine Fuel Programs Greg Zilberfarb Aka, “Mini-me” Commercialization and Outreach Manager 2:43:52 PM Engine Fuel Advisory Committee Research & Development Consumer Education & Marketing Engine Fuel Market Segments Stakeholder Alliances/ Partnerships 2:43:52 PM Safety & Training Propane Industry Overview Production - Occurs naturally in natural gas and crude oil production - 90% domestically produced Service Orientated Industry - Specialized in serving client needs - Many family owned and operated businesses that provide superior customer service 2:43:52 PM Propane Distribution 2:43:52 PM Products •Forklifts •Mowers •Ground Service Equipment •Light Duty Trucks •Medium Duty Trucks •School Buses 2:43:52 PM Forklifts 2:43:52 PM Forklift Trends 6% increase in propane forklifts 2006 Electric Forklifts Propane Forklifts 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 2001 2:43:52 PM 2002 2003 2004 2005 Forklifts The initial total investment required of a propane forklift is lower than comparable electric or diesel-powered forklifts, and they are cheaper to operate and maintain. -ANDPropane forklifts qualify for the $0.50 per gallon energy tax credit. 2:43:52 PM Propane Lawn Mowers Dixie Chopper Dixie Chopper 2:43:52 PM Envirogard Off-Road Topline Results Commercial Mower • Supported OEM marketing efforts with media campaigns to promote propane commercial mowers Standby Generators • Built productive relationships with OEMs (i.e., Generac, Briggs & Stratton) • Coordinated efforts with PERC Builder and Homeowner Subcommittees • Earned media reach exceeded 30 million people • 30-second commercial aired in the fall of 2006 2:43:52 PM Tug Technologies Tug Technologies GSE 4.2L Engine Development Program • • • • • OEM development program Ford Industrial 2007 4.2L engine US EPA & CARB certification Dedicated propane Tugs qualify for $0.50 tax credit! • Pending Final Contract Approval 2:43:52 PM New Roush Dedicated Propane F-150 2:43:52 PM FUEL RAIL •System is a return system. •Integrated Pressure/temperature sensor mount is required. •Built in service port on rails for evacuating pressure in lines or measuring pressure. •Siemens DEKA II Injector bottom feed injector •200 - 250 psi working pressure •System and seals compatible with HD-5 Propane 2:43:52 PM Tank Options 65 Gallon (50 usable) In-Bed Tank 2:43:52 PM 24 Gallon (20 usable) Toroidal Tank FUEL PUMP INSTALLATION Rods seat into welded cup on tank. 2:43:52 PM Multivalve assembly (not shown but occupies space within “ring”) is used to seal the tank and to allow pass through of hoses and wiring Note: Fuel level sender not shown Program Update • • • • Vehicle Launch any day now Manufacturing capacity upgrade investment Sold with other ROUSH RPP products Multifaceted marketing program established 2:43:52 PM Roush F-150 Program E-Newsletter Texas Road Show (August 2007) • Austin • Dallas-Fort Worth • Houston • San Antonio • El Paso Demo Vehicles 2:43:52 PM Propane F-150 E-Newsletter 2:43:52 PM Roush F-150 Website 2:43:52 PM WWW.PROPANETRUCK.US Additional Roush Program Tactics NASCAR/Builder Program • Host PROPANE Exceptional Energy® and Roush sponsored hospitality tents at NASCAR events NASCAR Race Dates Proposed: • Texas motor speedway • California motor speedway • Atlanta motor speedway Promote Roush at other key events • (e.g., Clean Cities, state fairs) Marketing and Advertising Materials • Work with Roush to develop print advertising campaign to reach fleet managers and buyers – make campaign available through “Partnership with States” program 2:43:52 PM Media Coverage 2:43:52 PM Cummins B5.9 LPG Plus OEM Availability School / Shuttle / Transit El Dorado National Bluebird Refuse – Specialty TYMCO (sweeper) Ottawa (yard spotter) Medium-Duty Chassis Freightliner Custom Chassis 2:43:52 PM Working on exhaust treatment to update emissions. GM 8.1 L LPI System 2:43:52 PM GMC 4500-8500 2:43:52 PM Quality Engineered 2:43:52 PM “LPI Delivers Propane to the Intake Port as a Liquid” Benefits: •Vaporization occurs at the intake port, cooling the air/fuel charge and increasing air/fuel density providing power equal to or better than the gasoline engine equivalent. •Vaporization creates a cooling effect reducing valve and upper cylinder temperatures and prolonging engine life. •Heavy End fallout from the fuel during vaporization provides valve and upper cylinder lubrication. 2:43:52 PM New Blue Bird Propane Vision 2:43:52 PM Blue Bird Marketing Program 1. Deep Dive Analysis 2. Texas Road Show (August/September 2007) 3. Media Coverage • School Transportation News • School Bus Fleet • School Planning & Management 2:43:52 PM Joint Marketing Activities • Literature • Print Advertising • Trade Shows • Web • Demos • Others 2:43:52 PM Blue Bird – Propane Powered Vision Launch Kit Overall Elements to include: • Back to School Backpack with Bus and Propane Exceptional Energy logo • Back to School Lunch Box with Bus & Propane Exceptional Energy logo • Dealer Kit (3-ring binder) 2:43:52 PM Blue Bird – Propane Powered Vision Launch Kit The kit will consist of various sections Section 1: Overview • Intro letter by Blue Bird • Program Overview – History • Infrastructure • Competitive Landscape for Alternative Fuels 2:43:52 PM Blue Bird – Propane Powered Vision Launch Kit Section 2: About Propane • Why Propane? • Fact Sheet: Propane – A Safe Fuel • Safety facts about propane in relation to the school bus • Propane FAQ’s 2:43:52 PM Blue Bird – Propane Powered Vision Launch Kit Section 3: Selling • Pricing and strategies for selling • Production plan update • Four-page product brochure/pocket folder • Tax credits & incentives • Federal funding/grant options 2:43:52 PM Blue Bird – Propane Powered Vision Launch Kit Section 4: Technical Specifications • Product Overview • Vehicle Components • Specification Card • Service Information • Warranty Information 2:43:52 PM Blue Bird – Propane Powered Vision Launch Kit Section 5: Additional Resources Contacts Page CD • To Include – Photos, Artwork, Ads • Sales Training Manual • Data Book • Brochure • Specification Card • Fleet Calculator 2:43:52 PM Blue Bird Vision 8.1L LPI 2:43:52 PM Propane Infrastructure Over 2500 Propane Fueling Stations in the USA 2:43:52 PM Propane Infrastructure •Economical and Cost Efficient •Industry Partnerships •Modern Fleet Management Systems •Portable (as fleets change) •Dispensers Placed at Customer Sites 2:43:52 PM Quick, Easy Installation •System skids can be relocated •Skid package reduces on-site construction costs and installation timing •Small footprint: 12’ X 6’ or a parking space Two 1000 gallon propane tanks. ~$25,000, $35,000 with Fuel Management 2:43:52 PM Public Access Stations 2:43:52 PM Propane’s Advantages • • • • • • • Domestically Produced Environmentally Friendly Clean Emissions Safe Economically Efficient Infrastructure Availability Performance Characteristics (range/power) • Vehicle Options 2:43:52 PM Greg Zilberfarb greg@propanetruck.us 703-779-4890
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