Propane Powered Commercial Mowers !! Greg Zilberfarb's PERC Presentation
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- Industry Revival
- Just When You Think It Can’t Get Worse…
- …It Does!
- Propane Industry
- Propane Industry
- Outreach Efforts
- Engine Fuel Advisory Committee
- Propane Industry Overview
- Propane Distribution
- Products
- Forklifts
- Forklift Trends
- Forklifts
- Propane Lawn Mowers
- Off-Road Topline Results
- Tug Technologies
- New Roush Dedicated Propane F-150
- Tank Options
- Program Update
- Roush F-150 Program
- Propane F-150 E-Newsletter
- Roush F-150 Website
- Additional Roush Program Tactics
- Media Coverage
- Cummins B5.9 LPG Plus
- GMC 4500-8500
- Quality Engineered
- New Blue Bird Propane Vision
- Blue Bird Marketing Program
- Joint Marketing Activities
- Blue Bird – Propane Powered Vision Launch Kit
- Blue Bird – Propane Powered Vision Launch Kit
- Blue Bird – Propane Powered Vision Launch Kit
- Blue Bird – Propane Powered Vision Launch Kit
- Blue Bird – Propane Powered Vision Launch Kit
- Blue Bird – Propane Powered Vision Launch Kit
- Blue Bird Vision 8.1L LPI
- Propane Infrastructure
- Propane Infrastructure
- Quick, Easy Installation
- Public Access Stations
- Propane’s Advantages
Propane
A “New” Option
2:43:52 PM
Industry Revival
•Two organizations that are unifying the
industry
•New marketing efforts
•Superior products
•Higher oil prices
2:43:52 PM
Just When You Think It Can’t Get
Worse…
2:43:52 PM
…It Does!
2:43:52 PM
Propane Industry
Propane Education and Research Council
PERC Promotes safe, efficient use of odorized propane
through investments in research, safety and consumer
initiatives (created 1998)
National Propane Gas Association
Membership is comprised of small businesses and large
corporations engaged in all segments of the industry
from retail marketing and appliances to manufacturers
of equipment
2:43:52 PM
Propane Industry
Goals of PERC
•Improve consumer and employee safety
•Fund research and development of new and more
efficient propane equipment
•Expand public awareness of propane and its many
uses and benefits
•Help ensure success of our partners
2:43:52 PM
Outreach Efforts
Brian Feehan
Aka, “Dr. Evil”
Managing Director
Engine Fuel Programs
Greg Zilberfarb
Aka, “Mini-me”
Commercialization and
Outreach Manager
2:43:52 PM
Consumer
Education
&
Marketing
Research
&
Development
Safety
&
Training
Stakeholder
Alliances/
Partnerships
Engine Fuel
Market Segments
Engine Fuel Advisory Committee
2:43:52 PM
Propane Industry Overview
Production
-Occurs naturally in natural gas and
crude oil production
-90% domestically produced
Service Orientated Industry
-Specialized in serving client needs
-Many family owned and operated
businesses that provide superior
customer service
2:43:52 PM
Propane Distribution
2:43:52 PM
Forklifts
2:43:52 PM
Forklift Trends
6% increase in propane forklifts 2006
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
2001 2002 2003 2004 2005
Electric Forklifts Propane Forklifts
2:43:52 PM
Forklifts
The initial total investment required of a
propane forklift is lower than comparable
electric or diesel-powered forklifts, and they are
cheaper to operate and maintain.
-AND-
Propane forklifts qualify for the $0.50 per gallon
energy tax credit.
2:43:52 PM
Propane Lawn Mowers
Dixie Chopper Envirogard
Dixie Chopper
2:43:52 PM
Off-Road Topline Results
Commercial Mower
•Supported OEM marketing efforts with
media campaigns to promote propane
commercial mowers
Standby Generators
•Built productive relationships with OEMs
(i.e., Generac, Briggs & Stratton)
•Coordinated efforts with PERC Builder and
Homeowner Subcommittees
•Earned media reach exceeded 30 million
people
•30-second commercial aired in the fall of 2006
2:43:52 PM
New Roush Dedicated Propane F-150
2:43:52 PM
FUEL RAIL
•System is a return system.
•Integrated Pressure/temperature sensor mount is required.
•Built in service port on rails for evacuating pressure in lines or
measuring pressure.
•Siemens DEKA II Injector bottom feed injector
•200 - 250 psi working pressure
•System and seals compatible with HD-5 Propane
2:43:52 PM
Tank Options
24 Gallon (20 usable)
Toroidal Tank
65 Gallon (50 usable)
In-Bed Tank
2:43:52 PM
FUEL PUMP INSTALLATION
Multivalve
assembly (not
shown but
occupies space
within “ring”) is
used to seal the
tank and to allow
pass through of
hoses and wiring
Note: Fuel level sender not shown
Rods seat into
welded cup on
tank.
2:43:52 PM
Program Update
•Vehicle Launch any day now
•Manufacturing capacity upgrade investment
•Sold with other ROUSH RPP products
•Multifaceted marketing program established
2:43:52 PM
Roush F-150 Program
E-Newsletter
Texas Road Show (August 2007)
•Austin
•Dallas-Fort Worth
•Houston
•San Antonio
•El Paso
Demo Vehicles
2:43:52 PM
Propane F-150 E-Newsletter
2:43:52 PM
Roush F-150 Website
WWW.PROPANETRUCK.US
2:43:52 PM
Additional Roush Program Tactics
NASCAR/Builder Program
•Host PROPANE Exceptional Energy® and Roush
sponsored hospitality tents at NASCAR events
NASCAR Race Dates Proposed:
• Texas motor speedway
• California motor speedway
• Atlanta motor speedway
Promote Roush at other key events
•(e.g., Clean Cities, state fairs)
Marketing and Advertising Materials
•Work with Roush to develop print advertising
campaign to reach fleet managers and buyers –
make campaign available through “Partnership
with States” program
2:43:52 PM
Media Coverage
2:43:52 PM
Cummins B5.9 LPG Plus
OEM Availability
School / Shuttle / Transit
El Dorado National
Bluebird
Refuse – Specialty
TYMCO (sweeper)
Ottawa (yard spotter)
Medium-Duty Chassis
Freightliner Custom Chassis Working on exhaust
treatment to update
emissions.
2:43:52 PM
GM 8.1 L LPI System
2:43:52 PM
GMC 4500-8500
2:43:52 PM
Quality Engineered
2:43:52 PM
“LPI Delivers Propane to the Intake Port as a Liquid”
Benefits:
•Vaporization occurs at the intake port, cooling the
air/fuel charge and increasing air/fuel density providing
power equal to or better than the gasoline engine
equivalent.
•Vaporization creates a cooling effect reducing valve
and upper cylinder temperatures and prolonging
engine life.
•Heavy End fallout from the fuel during vaporization
provides valve and upper cylinder lubrication.
2:43:52 PM
New Blue Bird Propane Vision
2:43:52 PM
Joint Marketing Activities
•Literature
•Print Advertising
•Trade Shows
•Web
•Demos
•Others
2:43:52 PM
Blue Bird – Propane Powered Vision
Launch Kit
Overall Elements to include:
•Back to School Backpack with Bus and
Propane Exceptional Energy logo
•Back to School Lunch Box with Bus &
Propane Exceptional Energy logo
•Dealer Kit (3-ring binder)
2:43:52 PM
Blue Bird – Propane Powered Vision
Launch Kit
Section 4: Technical Specifications
•Product Overview
•Vehicle Components
•Specification Card
•Service Information
•Warranty Information
2:43:52 PM
Blue Bird Vision 8.1L LPI
2:43:52 PM
Propane Infrastructure
Over 2500 Propane Fueling Stations in the USA
2:43:52 PM
Propane Infrastructure
•Economical and Cost Efficient
•Industry Partnerships
•Modern Fleet Management
Systems
•Portable (as fleets change)
•Dispensers Placed at Customer
Sites
2:43:52 PM
Quick, Easy Installation
•System skids can be
relocated
•Skid package
reduces on-site
construction costs
and installation timing
•Small footprint:
12’ X 6’
or a parking space Two 1000 gallon propane tanks.
~$25,000, $35,000 with Fuel Management
2:43:52 PM
Public Access Stations
2:43:52 PM
Propane’s Advantages
•Domestically Produced
•Environmentally Friendly
•Clean Emissions
•Safe
•Economically Efficient
•Infrastructure Availability
•Performance Characteristics
(range/power)
•Vehicle Options
