Landing Page Conversion Guide
User Manual:
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Page Count: 109 [warning: Documents this large are best viewed by clicking the View PDF Link!]
- Introduction
- Step 1
- Set your landing page goals, objectives and key performance indicators (KPIs)
- Keeping your landing pages focused on customer needs
- The difference between goals, objectives and KPIs
- Defining how landing pages will deliver against goals and objectives
- Setting KPIs for landing pages
- Creating a management dashboard for landing pages
- Create conversion models to assess potential of landing pages
- Set branding objectives for landing page
- How strong is your brand personality?
- Define minimum contact information to maximise conversion
- Set your landing page goals, objectives and key performance indicators (KPIs)
- Step 2
- Step 3
- Step 4
- Step 5
- Step 6
- Step 7
- Improve results
- Why do you need to improve results?
- Importance of clearly defined KPIs
- Making sure you’re getting value from your landing pages
- Tracking landing page efficiency
- Tracking form errors
- Analysing visitor flow for existing landing pages
- Actions on landing pages
- Testing alternative page versions
- Testing different page elements?
- Testing tools
- Using Voice-of-Customer (VoC) data for insight
- Improve results