Scania Identity Manual And Appendices 201806

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scania
Identity manual
and appendices

Useful web addresses

Useful e-mail addresses

Index (links)
Identity manual
Partner companies
Imagery
Film
Illustrations and infographics
Stationery
Signage
Service vehicles
Mobile applications
Web applications and dealerships online

scania
Identity manual

Edition 2017.05 16MC135 © Scania CV AB 2017

Table of contents

Introduction
Introduction
General information
Trademark history
Overview — Primary assets
Overview — Secondary assets
Ten brand identity principles
Tone of voice

Brand assets
4
4
5
6
7
8
9

1A. Scania wordmark
Introduction
Primary
Clear space
Size
Versions
1B. Scania symbol
Introduction
Primary, full-colour
Secondary, monochrome
Clear space
Sizes
Versions

Scania Identity Manual — Introduction

12
13
14
15
16

18
19
20
21
22
23

1C. Vertical lock-up logotype
Introduction
Full-colour and monochrome
Clear space
Sizes
Versions

25
26
27
28
29

1D. Horizontal lock-up logotype
Introduction
Full-colour and monochrome
Clear space
Sizes
Versions
Placement
Don’ts
Branding vs. communication
Branding vs. communication – Examples

31
32
33
34
35
36
37
38
39

2. Scania typography
Introduction
Versions
Scania Sans Headline
Scania Sans
Scania Sans Condensed
Settings
Headlines
Headlines – Best-in-practice
Examples
Glyph overview
Replacement fonts
Don’ts

41
42
43
44
45
46
49
50
53
55
56
57

3. Scania colours
Introduction
Brand colours and primary supporting colours
Secondary colours
Contrast
Do’s and don’ts

59
60
61
62
63

4. Scania grid
Introduction
Landscape grid
Landscape grid – Examples
Portrait grid
Portrait grid – Examples
Portrait grid – Left and right page ads
Brochure grid
Brochure grid – Examples
Odd formats
Roll ups/Posters
Digital signage
How to scale
A5 + A6 Grid
PowerPoint
Internal communication
Don’ts

65
66
69
71
74
76
77
79
81
83
84
86
87
88
89
90

5. Image style
Introduction
Holistic view/Detailed view
Categories

92
93
94

6. Icons
Introduction
Overview

96
97

7. Materials
Introduction
Specifications

99
100

8. Cropped griffin
Introduction
Application
Replacements

102
103
104

9. Epilogue
End note
Additional information

106
107

Separate appendices
— Partner companies
— Imagery
— Film
— Illustrations and infographics
— Stationery
— Signage
— Service vehicles
— Mobile applications

SCANIA IDENTITY Manual

introduction

Scania Identity Manual — Introduction

Introduction

General information

The Scania brand identity has been designed
to unite and modernise the brand expression
and to support the desired brand image.

Single brand strategy
Scania pursues a single brand
strategy. The Scania brand is
always the same, regardless of
geographical market or product
segment. The visual identity reflects
the brand strategy, consistently
promoting the single brand, Scania,
and conveying the brand values
pride, trust and dedication. This
is achieved by following the rules
defined in this manual and the
direction described in the Brand
Platform. The importance of proper
and consistent use of our corporate
trademark – the wordmark,
symbol and logotype – cannot be
overstated.

Unify
With a few very strong brand assets
we can ensure global consistency
and a coherent brand expression
across all channels.

Clarify
The aim is to bring clarity to the use
of all brand assets and to create
a solid framework for precise
communication.

Simplify
With easy-to-use brand assets and
a clear manual everyone can come
together to create a uniform brand
appearance.

Dignify
The brand identity has been
developed with precision to enable
us to communicate the pride, trust
and dedication that run through
all that we do.

Amplify
All the brand assets have been
polished and improved to reach
their full potential in order to
effectively and successfully
communicate the Scania brand.

Scania Identity Manual — Introduction

One Scania
Treat the brand assets with respect
and follow the instructions with
great care. The result will be “One
Scania” in every interaction with
the brand.

Permission to use
the symbol and logotype
The Scania wordmark, symbol
and logotype may only be used
by Scania CV AB, subsidiaries of
Scania CV AB, and companies that
are authorised to market the Scania
products and services or otherwise licensed to use the Scania
symbol and logotype. There are
numerous other parties who may
want to use the Scania trademark
in various ways: Manufacturers of
parts and accessories, bodywork
suppliers, workshops and dealers
outside the Scania network, etc. To
prevent misuse, these other parties are required to obtain special

permission for several areas of
use. Questions and applications for
permission should be submitted
to Scania CV AB through Scania
Identity Helpdesk. Any questions
regarding licensing and marking
vehicle-related products, parts,
accessories, software and fluids
should be directed to Scania CV AB,
Parts and Service:
products.parts@scania.com.
Identity manual reference
standard
In the case of ambiguities and
uncertainties resulting from
language translations, the English
version of the Scania identity
manual should be used as the
ultimate reference and guide for all
matters regarding the Scania brand
identity.
Trademark protection
The Scania name, wordmark,
symbol and logotype are registered
trademarks of Scania CV AB and
are protected by international
copyright law.
Questions
Questions regarding this manual
and the Scania brand identity are
submitted to Scania CV AB through
Scania Identity Helpdesk:
identity@scania.com.

Trademark history

1901–1911

1911–1954

The Scania symbol originates from
the coat of arms for the Swedish
city of Malmö, the birthplace of
Scania. The eye-catching griffin
at the centre of the symbol is a
mythological creature, half bird and
half lion dating back to 1437, when
it was adopted from King Erik of
Pommern.

Scania Identity Manual — Introduction

1954–1969

1969–1984

In 1658 the province of Skåne
(Scania in latin) was given
the griffin as its coat of arms.
Maskinfabriksaktiebolaget Scania
registered a logotype in 1901,
consisting of the griffin at the
centre of a stylised bicycle hub.
The hub originates from the chain
hub used on bicycles manufactured
by Scania around the year 1900.

1969–1984

The hub and the griffin has been
preserved over the years, except
during the Saab-Scania era
(1969-1995) when the pedal crank
was replaced by spherical rings
surrounding the head of a griffin,
designed by Swedish artist Carl
Fredrik Reuterswärd in 1983.

1984–1995

From 1969 to 1984, after a
trademark dispute, the company
used only a wordmark with the
name Scania as its trademark.

1995–2016

In 1995, the trademark with the
pedal crank and the griffin was
brought back in a modernised form.

2016–

In 2016 the logotype was updated
for the first time in 20 years,
contemporised with a three
dimensional finish of the symbol
and a more distinct wordmark.

Overview

Primary assets
The brand asset toolbox is divided
into primary and secondary assets.
The primary assets are Scania’s
strongest branding tools and can
be used across all channels at all
times. The secondary assets exist
to support the primary assets and
to enable a more dynamic brand
expression.
1. Unique and distinct, the Scania
wordmark expresses pride, trust
and dedication. It can be set in
a positive or negative colour
depending on the background.
2. The Scania symbol conveys
quality and robustness.
A secondary monochrome
symbol version is also available.
3. The lock-up logotypes consist
of the Scania wordmark
and symbol, with a pre-set
proportion. Two lock-up logotype
versions are available: vertical
(primary) and horizontal. These
are used for impactful branding
where they will clearly and
visibly stand out. They can be set
with a positive or negative colour
depending on the background.

Scania Identity Manual — Introduction

4. The Scania font family “Scania
Sans” has been developed
to create a coherent brand
expression in all communication.
The typeface is custom-made,
and the design is inspired by the
Scania wordmark.
5. The four Scania brand colours
are derived directly from the
Scania symbol and wordmark,
and effectively establish,
represent and communicate
the brand. These are, in turn,
supported by grey tones as well
as black.

Wordmark — p. 13

Typography — p. 42

SCANIA SANS HEADLINE BOLD
SCANIA SANS HEADLINE REGULAR
Scania Sans Bold
Scania Sans Regular
Scania Sans Italic
2

Symbol, 3D — p. 19

Primary colours — p. 59

Vertical & horizontal lock-up logotypes, 3D — p. 26 + 32

Image style — p. 90

Scania Sans Condensed Bold
Scania Sans Condensed Regular
Scania Sans Condensed Italic
6

Grid system — p. 66

6. The twelve-column grid system
is the organising principle for
how the Scania brand is visually
composed, and how to display
information, graphics, text and
imagery.
7. The image style of Scania is
grounded in reality and never
fake or overly retouched. It aims
to capture both a holistic view
for perspective and scope,
and a detailed view for our
understanding of every detail.

Overview

Secondary assets
1. A secondary monochrome
symbol version is used when
technical requirements limit
the use of the primary fullcolour version. The secondary
monochrome version may be
reproduced in blue, white,
silver and black. It can also be
debossed or embossed.
2. A secondary monochrome
lock-up logotype version is used
when technical requirements
limit the use of the primary
full-colour version. The lock-up
logotypes consist of the Scania
wordmark and symbol in preset proportions. Two lock-up
logotype versions are available;
vertical and horizontal. The
secondary monochrome version
may be reproduced in blue,
white, silver and black. It can
also be debossed or embossed.
3. An icon system enables
clear and instantaneous
communication for information
graphics and sales support.
The line drawings are designed
with the Scania font and product
DNA.

Scania Identity Manual — Introduction

4. The Scania secondary
supporting colours are used
to vary and highlight content.
The secondary colour palette is
limited to a few useful colours
in order to unify the brand
experience.
5. The use of the “cropped”
Griffin is restricted to vehicles
and engine applications only.
For consistency and effective
branding, all other applications
are to be executed primarily
with the Scania symbol fullcolour versions, or secondary
monochrome versions.

Symbol, monochrome — p. 20

Secondary colours — p. 61

Vertical & horizontal lock-up logotypes, monochrome
— p. 26 + 32

Materials — p. 97

Icons — p. 94

Cropped griffin — p. 99

6. The material palette is derived
from Scania’s industrial sector,
heritage and the industries
Scania serves.

Ten brand identity principles

your name

presentation title
on two rows Agenda — LONG

how to frame
the message

Swept volume 16.4 litre
Maximum power 520 hp (382 kW) at 1900 r/min
Maximum torque 2700 Nm between 1000-1300 r/m
Engine PTO 600 Nm
Flywheel PTO 2000 Nm
Euro 6 technology EGR and SCR
Fuel system XPI extra-high-pressure injection
Gearboxes 12-speed range-splitter

Branding vs.
communication

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vernati umquia dolupid

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Ma in necum

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Quamusae

Volupit atiis sit

Ut quis aris dem quo delent

Eum fugias restinv entur?

38
41

INTEGRATING
SUSTAINABILITY

Info class internal

Department / Name / Subject

2. First impressions last
When establishing Scania as the
sender of a message for the first
time, both the symbol and the
wordmark must be present. Then,
inside a Scania context, e.g. in a
PowerPoint or a Scania building,
the symbol and the wordmark can
be used individually. See p. 12.

In all branding activities the lock-up
logotype is used. In communications
with additional text, the symbol and
wordmark are separated to frame
the message. See p. 38.

In nobis aperrore

Sapisin ctemporent

Puda est eiuribu stiscius

Your date here

Tem nihillabo

Fugitiantem rae il ipsa

Eum fugias restinv entur?
Sedic tet odis volupta que
cusanis moluptiore vendem

TAILOR-MADE APPLICATIONS

Globally, mobility of goods
an other and people
will continue too best
needed and expand –
due to greater flow of
goods around the world,
urbanisation and growing
middle class. But pollution,
climate change and
resource scarcity mean
cannot continue to grow
as we have in the past. We
need sustainable transport
sustainable solutions.
This is not trend
but an must. Meeting
society’s demand for
all and transport and
mobility with a much
smaller footprint means
an reducing waste and
emissions, and boosting
efficiency, an switching
to renewable fuels. As a
major global contributor
of CO2 emissions, our
industry must carbon. In
combination with cutting
technologies, the way to
do this is by optimising
the transport systems to
improve flow and thereby
reduce transport activities.
In our daily work and
another beyond anything
and. I see conflict between
logistical efficiency, CO2
reductions, social and
ethical responsibility
and strong financial
performance; to me, they
are prerequisites. That’s
the recipe for sustainability
– being able to combine all
the factors successfully.
Our aim is to be the
leader in the shift towards
sustainable transport
systems, an ambition we
strive to realise in our daily
work. We are part of a
value network. That is why
leadership is also about
driving the discussion
with customers and other
stake- holders to improve
together and explore future
business models. For
Scania, this is an exciting
challenge connecting.
We are alread recognised
market leader in quality,
efficient engines and
vehicles: we received the
Green Truck Award 2014
for our Scania G 410 Euro

3. The horizontal
solid wordmark

The Scania wordmark is always solid
with no outline. It is always horizontal,
to ensure its readability.
See p. 12–16.

WE UNDERSTAND
YOUR BUSINESS
6. One typeface:
Scania Sans
The Scania Sans font family is used
in all marketing communication.
See p. 42.

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ipsum exceperion pra volupti onsecus
asperum arcim quatur, sapientur
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quam que doloribus ut ad ut facessum
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sinction el maionse pro molesto
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autem re con nis non pratassit omnia
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re pererna tibus. Pudandit, nusdam
consecturi beritat omniatur? Rum ipic
te doluptaturia volorion renditatio.
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unt.Tur? Qui quiae intota cus verita
porepratem nectent es dolo quam
facestetur? Qui doloria quiani remquis
et qui as dunt placcumquia invel.

Monochrome text

Never use more than one colour in
text. See p. 57.

Scania Identity Manual — Introduction
015

Scania Legend Shifting Gears

6 and its record low fuel
consumption.
We took the lead in the
transition to Euro platform
being able to combine
Which provid substantial
reductions of particle
emissions compared to
Euro 5. Our Euro 6 offering
is unique two fronts; it
does not compromise on
fuel efficiency and can be
adapted to every type of
available biofuel. Thanks
to our early introduction
of Euro 6, we are strong in
renewable fuels, especially
the Euro 6 launch also one
reason why we achieved
an historic ercent Europe
2014. This is all and
encouragisustainable
innovation does not fuels,
engines and transmission.
Sustainability the transport
sector is closeconnectivity.
Through everyday
communication the vehicle,
transport systems can
be optimised, which is
of value to both society
and a our customers.
Society benefits through
better transport flows,
and customers benefit
through safer driving,
and information on fuel
consumption, maintenance
needs, and driving
behaviour. Globally,
mobility goods other and
people will continue too
best needed and expand
– due to greater flow of
goods around the world,
urbanisation and growing
middle class. But pollution,
climate change and
resource scarcity mean
cannot continue to grow
as we have in the past. We
need sustainable transport
sustainable solutions. This
is not trend but an must.
Meeting society’s demand
for all and transport and
mobility with a much
smaller footprint means
an reducing waste and
emissions, and boosting
efficiency, an switching to
renewable fuels.
As a major global
contributor of CO2
emissions, our industry
must carbon. In

8. Text is always
left-aligned

For all Scania communications,
always align text to the left. See p. 41.

Scania Legend

November 2016

016

4. The full-colour symbol
is primary
The full-colour symbol is used for all
communication and branding. The
monochrome symbol is secondary
and should only be used when fullcolour print is not possible. See p. 18.

5. Cropped griffin
The cropped griffin is intended for
decoration of products, e.g. vehicles
and engine applications, and may
not be used in any branding or
communication. See p. 99.

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS
Est, te reserumquam verume sunt
moloremped modioriosa cum que
dolumquat endigent eat que volorepel
ipsum exceperion pra volupti onsecus
asperum arcim quatur, sapientur
sequi omnisquis et dolorpo ritatum
quaspe et eumentore, tet est incia
quam que doloribus ut ad ut facessum
ne conet ut eiuscil ipidi blaudae sunt
laut aut eaquamus escium fuga. Ut
haritat usdae. Nam simpos molupta
nem alibus earum fugitis ipsunt et pa
sus doluptatur sinctibus mo im quas

9. The art of
balancing colour
Primarily use the blue and the grey
tones for backgrounds and dominant
elements. The supporting colours
and Scania Red are used modestly to
inject energy and highlight particular
elements. See p. 62.

10. Respect the grid
The Scania grid is applied to all
applications and is a key brand
identity element. See p. 66.

Tone of voice

It’s not just what you do that counts. The way
that you do it leaves a lasting impression. It’s
true for a lot of things in life, and communication
is no exception. Language is not just what we
say, but how we say it. Therefore, maintaining a
consistent tone of voice is very important to our
brand.
The Scania tone of voice is:
Honest
The way we express ourselves is
forthright and open, never vague or
unclear. Honesty builds trust and
a sense of safety, which paves the
way for constructive dialogue and
great relations.
Sincere
Being frank and no-nonsense
makes the Scania brand come
across as approachable and down
to earth. Sincerity is key to building
lasting partnerships, which is one
of the most important cornerstones
of our business.

Scania Identity Manual — Introduction

Respectful
Respect is a fundamental aspect of
our tone of voice, since it reflects
our heartfelt appreciation for all
our customers, employees and
partners. Respect for the integrity
of the natural environment is also
evidenced in our commitment to
sustainable business practices.
Confident
We are leaders in the market.
Without ever being arrogant, we
know our worth and our strenghts.
This is reflected in how we speak
and write – with self-assurance,
pride and determination.

scania identity manual

BRand assets

Scania Identity Manual — Brand assets

BRAND assets

1A. scania wordmark

Scania Identity Manual — Brand assets

Scania wordmark

The Scania wordmark. Unique and
distinct. Drawn to express pride,
trust and dedication.
—
Please note!
First impressions last. The symbol
and the wordmark must always be
presented together, either as a lockup logotype or separated according
to the Scania grid system, when
first establishing Scania as the
communication source, on e.g.
brochure covers, ads, magazines,
exterior signage, etc.
Once Scania has been established
as the source, the symbol and the
wordmark can be used individually.

Scania Identity Manual — Brand assets

Scania wordmark

Primary version
The wordmark – Scania – is the
most direct and effective asset in
communicating the brand. It is an
important graphic identifier of the
brand identity. It must always be
treated with care and respect to
maintain its value.
The wordmark must always be
reproduced in its entirety. Do not
use the wordmark in body text
– write Scania in the same typeface
as the body text, but not in upper
case.
Colour
The wordmark is available in
Scania Blue, Scania White or Scania
Black and should contrast with
the background. It can also be
executed in silver foil, debossed
or embossed.
—
See page 16 for all available
versions of the Scania wordmark.

Scania Identity Manual — Brand assets

Scania wordmark

Clear space
To ensure its visibility and impact,
the Scania wordmark is always
surrounded by a minimum clear
space. This area should be free
of other graphic elements or text.
The minimum clear space of the
wordmark is a square with the
same size as the width of the ‘I’
in the Scania wordmark.
—
All artwork files include minimum
clear space.

X = The width of “I” in Scania.

Scania Identity Manual — Brand assets

Scania wordmark

Size
The Scania wordmark is clear and
bold – a wordmark that is visible
in almost all sizes. This gives us a
range of options when it comes to
size and printing technique. Always
double-check the actual size and
techniques with the printer before
production.

Scania Identity Manual — Brand assets

Scania wordmark

Versions
The wordmark is available in the
following versions:
scania_wordmark_blue_cmyk.ai
— For full-colour print, on coated paper

scania_wordmark_blue_cmyk_u.ai
— For full-colour print, on uncoated paper

scania_wordmark_blue_np.ai
— For newspaper print

scania_wordmark_blue_pms.ai + scania_wordmark_blue_pms_u.ai
— For monochrome print only, with or without monochrome symbol

scania_wordmark_blue_rgb.ai
— For all digital platforms

—
All files can be downloaded via
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB
via identity@scania.com

Scania Identity Manual — Brand assets

scania_wordmark_black.ai
— For b/w print

scania_wordmark_blue_rgb.png
— For all digital platforms

scania_wordmark_white_rgb.ai
— For all digital platforms

scania_wordmark_white_rgb.png
— For all digital platforms

scania_wordmark_white.ai
— For all printed matters

BRAND assets

1b. scania symbol

Scania Identity Manual — Brand assets

Scania symbol

The Scania symbol conveys quality
and robustness, emphasising these
aspects of the products. A secondary monochrome symbol version
is also available.
—
Please note!
First impressions last. The symbol
and the wordmark must always
be presented together, either as
a lock-up logotype or separated
according to the Scania grid system
when first establishing Scania
as the source of communication,
on e.g. brochure covers, ads,
magazines, exterior signage, etc.
Once Scania has been established
as the source, the symbol and the
wordmark can be used individually.

Scania Identity Manual — Brand assets

Scania symbol

Primary version,
full-colour
The full-colour version of the
Scania symbol should be used
across all channels. It can be
applied on to both light and dark
backgrounds, as long as enough
contrast is preserved. The fullcolour symbol is available in CMYK
for printed materials and RGB for
digital use.
The symbol must always be
reproduced in its entirety and
may not be divided. It may not
be directly combined with other
logotypes, symbols or text. Do not
use the Scania symbol in body text.
Sizes
The symbol in full-colour is
available in three sizes; S, M and L.
See page 22 for the size guide.
—
See page 23 for all available
versions of the Scania symbol.

Scania Identity Manual — Brand assets

Scania symbol

Secondary,
monochrome
The monochrome symbol should
only be used when full-colour print
is not possible, if materials don’t
allow good quality of reproduction,
or if the quality of the colours is
questionable.
One colour
The monochrome symbol is
available in Scania Blue or Scania
White and Scania Black (PMS,
CMYK and RGB). It should contrast
well with the background and it can
be executed in silver foil, debossed
or embossed. It must always be
set in the same colour as the
wordmark.
—
See page 23 for all available
versions of the Scania symbol.

Scania Identity Manual — Brand assets

Scania symbol

Clear space
To ensure its visibility and impact,
the Scania symbol is always
surrounded by a minimum clear
space. This area should be free of
other graphic elements or text.
The minimum clear space of the
symbol is a square with the same
size as 1/4 of the width of the
symbol.
—
All artwork files include minimum
clear space.

X = 1/4 of the symbol width.

Scania Identity Manual — Brand assets

Scania symbol

Sizes, full-colour
The Scania symbol is available in
three different sizes, optimized
so that it can be identically
reproduced in different sizes.
Always double-check the actual
size and techniques with the
printing house before production to
ensure the correct reproduction of
the symbol.
Medium
12 mm–25 mm

The large size can be applied to
signage, walls, event materials, etc.
The medium size is the most
commonly used size, for
communication materials such
as ads, brochures, merchandise,
presentations and documents.
The small size is for web
applications and very small
merchandise items like pens,
tie holders, etc.

Small
5 mm–11 mm

Monochrome
The monochrome symbol comes in
one version for all sizes. It has small
detailing so make sure these are
distinguishable before printing
in any given media.

Large
26 mm–1 600 mm

The size (S, M, L) equals the width of the symbol.

Monochrome
One size only

—
For formats larger than
1 600 mm (XL), please contact:
identity@scania.com

Scania Identity Manual — Brand assets

Scania symbol

Versions
The symbol is available in the
following versions:

—
All files can be downloaded via
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB
via identity@scania.com

Scania Identity Manual — Brand assets

scania_symbol_cmyk.pdf (S, M, L)
scania_symbol_cmyk_u.pdf (S, M, L)
— For full-colour print

scania_symbol_cmyk_np.pdf (S, M)
— For newspaper print

scania_symbol_rgb.png (S, M, L)
— For all digital platforms

scania_symbol_mono_pms.ai
scania_symbol_mono_pms_u.ai
— For monochrome print only, with or without
monochrome wordmark

scania_symbol_mono_white.ai
— For monochrome print only, with or without
monochrome wordmark

scania_symbol_mono_black.ai
— For b/w print

BRAND assets

1c. vertical
lock-up logotype

Scania Identity Manual — Brand assets

Vertical lock-up logotype

The lock-up logotypes consist of
the symbol and wordmark locked
together as a fixed asset.
Two lock-up logotypes are available
for impactful branding – where they
will clearly and visibly stand out.
The vertical Scania lock-up
logotype is primary and should be
used in all instances, except when
odd formats require the horizontal
lock-up logotype version.
The Scania lock-up logotypes are
used for branded surfaces only and
should never be used together with
copy-based messages.
—
Please note!
First impressions last. The symbol
and the wordmark must always
be presented together, either as
a lock-up logotype or separated
according to the Scania grid
system, when first establishing
Scania as the source of the
communication, on e.g. brochure
covers, ads, magazines, exterior
signage etc.
Once Scania has been established
as the source, the symbol and the
wordmark can be used individually.

Scania Identity Manual — Brand assets

Vertical lock-up logotype

Full-colour
and monochrome
The Scania vertical lock-up
logotype is used primarily for
branding items such as signage,
vehicle striping, merchandise, etc.
This is a fixed artwork. Never
attempt to create your own version.
Colour
The vertical lock-up logotype
should primarily be used in
full-colour, as CMYK or RGB. It
is available with the wordmark
in Scania Blue or Scania White
and should contrast with the
background. The monochrome
symbol should only be used when
full-colour print is not possible, if
materials don’t allow good quality
of reproduction, or if the quality of
the colours is questionable.
Sizes
The full-colour vertical lock-up
logotype is available in three sizes:
S, M, and L. See page 28 for the
size guide.

1. Primary (full-colour)

2. Secondary (monochrome)

—
See page 29 for all available
versions of the vertical lock-up
logotype.

Scania Identity Manual — Brand assets

Vertical lock-up logotype

Clear space
To ensure its visibility and impact,
the Scania lock-up logotype is
always surrounded by a minimum
clear space. This area should be
free of other graphic elements or
text.
The minimum clear space of the
logotype is a square with the same
size as the width of the
“I” in Scania.
—
All artwork files include minimum
clear space.

X = The width of “I” in Scania.

Scania Identity Manual — Brand assets

Vertical lock-up logotype

Sizes, full-colour
The Scania symbol has smaller
details and is therefore available in
three different sizes and optimized
so that it can be reproduced in
different sizes. Always doublecheck the actual size and
techniques with the printing
house before production. The size
measurements are equal to the
width of the logotype. The large
size can be applied to signage,
walls, event materials, etc. The
medium size is the most commonly
used size, for communications
materials such as ads, brochures,
merchandise, presentations and
documents. The small size is for
web applications and very small
merchandise items such as pens,
tie pins, etc.

Medium
36 mm–78 mm

Small
15 mm–35 mm

Monochrome
The monochrome lock-up logotype
comes in one version for all sizes.
It has small detailing so make sure
these are distinguishable before
printing in any given media.

Large
79 mm–5 000 mm

—
For formats larger than
5 000 mm (XL), please contact:
identity@scania.com

The size (S, M, L) equals the width of the logotype.

Scania Identity Manual — Brand assets

Monochrome
One size

Vertical lock-up logotype

Versions

—
All files can be downloaded via
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB
via identity@scania.com

Scania Identity Manual — Brand assets

scania_lock-up_v_pos_cmyk.pdf (S, M, L)
scania_lock-up_v_pos_cmyk_u.pdf (S, M, L)
— For full-colour print

scania_lock-up_v_pos_cmyk_np.pdf (S, M)
— For newspaper print

scania_lock-up_v_pos_rgb.png (S, M, L)
— For all digital platforms

scania_lock-up_v_neg_cmyk.pdf (S, M, L)
— For full-colour print

scania_lock-up_v_neg_cmyk_np.pdf (S, M)
— For newspaper print

scania_lock-up_v_neg_rgb.png (S, M, L)
— For all digital platforms

scania_lock-up_v_mono_blue_pms.ai
scania_lock-up_v_mono_blue_pms_u.ai
— For monochrome print only

scania_lock-up_v_mono_white.ai
— For monochrome print only

scania_lock-up_v_mono_black.ai
— For b/w print

primary assets

1d. horizontal
lock-up logotype

Scania Identity Manual — Brand assets

Horizontal lock-up logotype

The lock-up logotypes consist of
the symbol and wordmark locked
together as a fixed asset.
Two lock-up logotypes are available
for impactful branding – where they
will clearly and visibly stand out.
The Scania lock-up logotypes
are used for branded surfaces
only and should never be used in
communication together with copybased messages.
The horizontal lock-up logotype
should only be applied to formats
where the vertical lock-up logotype
is too small, as in the case of long
or narrow formats like extended
horizontal signage, a pen or
a tie pin.
—
Please note!
First impressions last. The symbol
and the wordmark must always
be presented together, either as
a lock-up logotype or separated
according to the Scania grid
system, when first establishing
Scania as the source of the
communication, on e.g. brochure
covers, ads, magazines, exterior
signage etc.
Once Scania has been established
as the source, the symbol and the
wordmark can be used individually.

Scania Identity Manual — Brand assets

Horizontal lock-up logotype

Full-colour
and monochrome
The horizontal lock-up logotype
should only be applied to formats
where the vertical lock-up logotype
is too small, as in the case of long
or narrow formats like extended
horizontal signage, a pen or
a tie pin.
Colour
The horizontal lock-up logotype
should primarily be used in fullcolour, as CMYK or RGB.
It is available with the wordmark
in Scania Blue or Scania White
and should contrast with the
background. The monochrome
symbol should only be used when
full-colour print is not possible, if
materials don’t allow good quality
of reproduction, or if the quality of
the colours is questionable.
Sizes
The full-colour horizontal lock-up
logotype is available in three sizes:
S, M, and L. See page 34 for the
size guide.

1. Primary (full-colour)

2. Secondary (monochrome)

—
See page 35 for all available
versions of the horizontal lock-up
logotype.

Scania Identity Manual — Brand assets

Horizontal lock-up logotype

Clear space
To ensure its visibility and impact,
the Scania lock-up logotype is
always surrounded by a minimum
clear space. This area should be
free of other graphic elements or
text.
The minimum clear space of the
logotype is a square with the same
size as the width of the “I” in the
Scania wordmark.
—
All artwork files include minimum
clear space.

X = The width of “I” in Scania.

Scania Identity Manual — Brand assets

Horizontal lock-up logotype

Monochrome
The monochrome symbol comes in
one version for all sizes. It has small
detailing so make sure these are
distinguishable before printing in
any given media.
—
For formats larger than
6 500 mm (XL), please contact:
identity@scania.com

Scania Identity Manual — Brand assets

Large
102 mm–6 500 mm

The size (S, M, L) equals the width of the logotype.

Medium
49 mm–102 mm

Small
20 mm–48 mm

Monochrome
One size only

Horizontal lock-up logotype

Versions
The horizontal lock-up logotype is
available in the following versions:

—
All files can be downloaded via
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB
via identity@scania.com

Scania Identity Manual — Brand assets

scania_lock-up_h_pos_cmyk.pdf (S, M, L)
scania_lock-up_h_pos_cmyk_u.pdf (S, M, L)
— For full-colour print

scania_lock-up_h_pos_cmyk_np.pdf (S, M)
— For newspaper print

scania_lock-up_h_pos_rgb.png (S, M, L)
— For all digital platforms

scania_lock-up_h_neg_cmyk.pdf (S, M, L, XL)
— For full-colour print

scania_lock-up_h_neg_cmyk_np.pdf (S, M)
— For newspaper print

scania_lock-up_h_neg_rgb.png (S, M, L, XL)
— For all digital platforms

scania_lock-up_h_mono_pms.ai
scania_lock-up_h_mono_pms_u.ai
— For monochrome print only

scania_lock-up_h_mono_white.ai
— For monochrome print only

scania_lock-up_h_mono_black.ai
— For b/w print

Lock-up logotype

Placement
Some examples of branded
surfaces.

Deliveries
Reception
Chassis
Workshop
Bus assembly
Parking

Scania Identity Manual — Brand assets

Scania logotype

Don’ts

Make sure there’s enough contrast between wordmark
and background.

Don’t add outlines to the wordmark or symbol.

Don’t use different printing techniques for the wordmark and symbol, on any logotype.

Don’t tilt, skew or add effects to the wordmark
or symbol.

Don’t overuse any part of the logotype nor use it
as decoration.

Don’t re-colour any wordmark, symbol or logotype.

Don’t use two colours for any monochrome logotype.

Cus cum re sam, volorunt
vollo escitiosa dem nim ut asi
doloreste
ped que
nonsedit, venia siminci vit
evel is exerore pa vent il et mi,
nonsequam andigenime nus,
omnis eos reruptatus dolore.

Don’t use the full-colour
symbol for black and
white print.

Don’t alter the perspective
or direction of the symbol
or wordmark.

Scania Identity Manual — Brand assets

Don’t crop the symbol or
the wordmark.

Don’t rotate any of the
Scania logotypes.

Don’t use the griffin
without the hub or the
hub without the griffin.

Don’t alter the dimensions,
spacing or placements
on any element on any
logotype.

Don’t use gold colour or
gold foil on the symbol or
wordmark.

Don’t use the wordmark
in running text.

Branding vs. communication
– Use of logotype
3

The use of logotype varies
depending if you engage
in branding or communication.

Branding
– Use lock-up logotype

Communication
– Use separate wordmark and symbol

In branding activities the lock-up
logotype is always used. Examples
include signage, merchandise and
display materials. Here the vertical
lock-up is primary; the horizontal
lock-up is secondary (used only
on odd formats such as pens or
signage where the primary
lock-up cannot fit).

In any other type of communication,
where an additional message is
attached, Scania separates the
symbol and the wordmark and use
them to frame the message. This
creates a contemporary look and
increases the flexibility of the brand
identity.

There are four ways to separate
the wordmark and the symbol:
1.
2.
3.
4.

Vertical right
Horizontal
Front and back
Vertical centered

Vertical lock-up logotype

Horizontal lock-up logotype

Scania Identity Manual — Brand assets

Branding vs. communication
– Examples

Folders
A branded folder/brochure.
The lock-up logotype is used as
there is no copy-based message
present.

A folder with copy-based
communication. The wordmark and
symbol are separated – framing the
message.

Outside/inside

Roll-ups

Once Scania has been established as the source of the
communication, the symbol and the wordmark can be
used individually, as in this PowerPoint-template.

A branded roll-up; use the lock-up logotype.
A roll-up with copy-based communication; the wordmark
and symbol are separated – framing the message.

Understanding your business

your name

Long haulage trucks

presentation title

the next generation scania

for the
only business
that matter.
yours.

experience
to build on

quas mo et
aliatecest
velique que

Bar charts

Nam, et quaepedit, omnimpos voloria
dolore nam aut que et eture ommo
ipsa dest eos dolest aut exces in pe
nemporia nim fuga. Accae cus acipsan
isciis dolupisciis exces ulparit dolorum
et a dolor audam liqui andi denim
nime maiorum voluptaerae id magnis
ut volorep ediciis ciaepero berum re
earum fugiasi miliquasitis pelluptatqui
– Text Scania Sans
autet vel et esto commolestium apiet

Text Scania Sans 24 pt
• Text Scania Sans
• Text Scania Sans
20 pt

– Text Scania Sans

MSEK
6

Series 1
Series 2

Series 3
4

Series 4

1. The first chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The fifth chapter 6. The sixth chapter

Your date here

Info class internal

Department / Name / Subject

1
Category 1

Category 2

Category 3

scania.com
Your date here

Scania Identity Manual — Brand assets

Info class internal

Department / Name / Subject

BRAND assets

2. scania sans
typography

Scania Identity Manual — Brand assets

Scania Sans typography

A custom-made and unique Scania
font family, “Scania Sans”, has
been developed for a stronger
and unified brand expression.
The typeface design is based
on the Scania wordmark and the
letters are specifically engineered
and drawn to answer all needs.
—
Please note that text should
always be left-aligned.

Scania Identity Manual — Brand assets

Scania Sans typography

Versions

Scania Sans Headline

The Scania Sans typeface family
has three fonts:

SCANIA SANS HEADLINE BOLD
SCANIA SANS HEADLINE REGULAR

Scania Sans Headline
Scania Sans
Scania Sans Condensed
The font family comes in eight
different cuts and weights, and all
fonts are available for use across
all media.
Depending on usage, there are
three different versions of the font
files available:
Scania Sans – Desktop
(Open Type Font/OTF)
For Adobe Suites e.g. InDesign
Scania Sans – Web
(TTF, Woff, Woff2, EOT)
For web applications
Scania Office Fonts
(TrueType Fonts/TTF)
For MS Office

All files can be downloaded via
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB,
via identity@scania.com

Scania Identity Manual — Brand assets

Scania Sans

Scania Sans Bold
Scania Sans Regular
Scania Sans Italic
Scania Sans Condensed

Scania Sans Condensed Bold
Scania Sans Condensed Regular
Scania Sans Condensed Italic
42

Scania Sans typography

Scania Sans Headline

Scania Sans Headline Bold

Scania Sans Headline is closely
linked and associated with the
Scania wordmark. It comes in two
weights: Bold and Regular. Both
weights are developed in upper
case for use when the headlines
are written in all caps. The two
weights should be used to convey
different tonalities depending on
the text. They also create contrast
between headlines and subheadlines and should support each
other when both fonts are needed.

ABCDEFGHIJKLMNOPQRST
UVWXYZÅÄÖ—1234567890

Scania Sans Headline Bold
When using the Scania Sans
Headline Bold in large sizes,
the headline must be short and
should not surpass three rows/
lines. If necessary, use a subheadline to complete and clarify
the message.

Scania Sans Headline

ABCDEFGHIJKLMNOPQRST
UVWXYZÅÄÖ—1234567890

Scania Sans Headline Regular
This alternative gives the headlines
a softer tonality, and may also
be used for longer headlines and
sub-headlines. If necessary, use
a sub-headline to complete and
clarify the message.
—
For examples, see page 46–57.

Scania Identity Manual — Brand assets

Scania Sans typography

Scania Sans

Scania Sans Bold

Scania Sans is primarily for body
copy, intro texts, quotations and
graphs but may also be used for
secondary headlines. It comes in
three weights: Bold, Regular and
Italic. All of these weights have
been developed in both upper and
lower case. When using Scania
Sans the text should always be
written in upper and lower case.
The italic weight is only for use in
highlighting specific words.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%

Scania Sans Bold
Use this weight for sub and
secondary headlines or as an
alternative when better legibility
is needed on various backgrounds
(i.e., for quotations, intro texts, etc.).

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%

Scania Sans Regular
Use Scania Sans Regular for
body copy, intro text, graphs
and quotations.

Scania Sans Regular

Scania Sans Italic
Scania Sans Italic
This weight can be used to highlight
specific words in the body copy
when necessary.
—
For examples, see page 46–57.

Scania Identity Manual — Brand assets

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%
44

Scania Sans typography

Scania Sans
Condensed
Scania Sans Condensed is an
efficient font and is excellent to
use to maximize space and in small
sizes (e.g., in manuals, reports and
graphs).
Scania Sans Condensed Bold
The Bold weight is for headlines
and sub-headlines but can be used
to improve legibility on certain
backgrounds.
Scania Sans Condensed Regular
The Regular weight is used for body
copy and may be used in graphs.
Scania Sans Condensed Italic
The Italic weight is used mainly
for highlighting specific words
in body copy.
—
For examples, see page 47.

Scania Sans Condensed Bold

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%
Scania Sans Condensed Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%
Scania Sans Condensed Italic

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%
Scania Identity Manual — Brand assets

Scania Sans typography

Settings 1
The typography was developed
with legibility in mind. In other
words, all the weights have
tailor-made kerning tables.
For a consistent typographical
expression, fixed values are set.

Font sizes
Scania Sans Headline
The size of the headline should
not be smaller than the logotype.
The sub-headline must be smaller
than the headline, approximately
1/3–1/5 size of the headline.
Scania Sans and
Scania Sans Condensed
Adjust body copy, intro texts,
quotations and graphs to fit the
headline and the format. Remember
to ensure legibility. Generic text
should not be smaller than 6 pt.
For optimum legibility the number
of characters in one line should be
approximate 50–70.

Typographic settings
1. Sub-headline: Scania Sans
Headline Regular
Text: upper case
Kerning: 0 / metric
Word spacing: 100%
Leading: 95%

2. Main headline: Scania Sans
Headline Bold
Text: upper case
Kerning: 0 / metric
Word spacing: 100%
Leading: 95%
3. Scania Sans Regular
Text: upper and lower case
Kerning: 0 / metric
Word spacing: 100%
Leading: 125%

tailor-made applications

long
haulage

1.5 X

X = 95% Leading

4. Scania Sans Regular and Bold
can be used for secondary
headlines, intro text, body
copy, quotations, and graphs.

Officid ut fugiaest aci undus sum sequias ut id quae vel eum ipsaperem quos dicae liquibus
eatusae nis experspit quatibus et est, int evelicia sunt eaquiasseri rem eos alitatus dolessim
de dolore odit inum sin et et, qui omnimusanti occum ea volentur? Qui dolum que eos corese
et quis es magnis consequis reicae nullit molorione labo. Am, quis et ipsanti occuptatur?

Scania Sans Bold may be used
as a secondary headline

X = 125% Leading
3X

When needed, supported by an intro text,
written in Scania Sans Regular. Scania Sans
Bold may be an alternative when better
legibility is needed on various backgrounds.
2X
Xercimusam, solectet aut occaes aut eum hitatur, seque ere
debis dolum quam utet occati volum voluptaque consequae
con rehento doluptas pores numquaspe nonest, es sa erum
quatur audaetac cum est et laut quis et eos et quam, cum di
omnimi, sita voluptam lautatibus.

Scania Identity Manual — Brand assets

Scania Sans typography

Settings 2
Scania Sans Condensed is
a supporting font designed for
maximum effectiveness when
space is limited. Use the example
on the right as a guide for
secondary headlines and intro texts
(i.e., in a manual or report).

Font sizes
Scania Sans Condensed
Adjust body copy, intro texts,
quotations and graphs to the
format and columns. Remember to
ensure legibility. The text should
not be smaller than 4.5 pt and
Condensed should not be used in
large sizes. It is only designed to be
used in smaller sizes, approximately
4.5–14 pt.
For optimum legibility, the number
of characters in one line should be
approximately 50–70.

Typographic settings

1. Scania Sans Condensed
Text: upper and lower case
Kerning: 0 / metric
Word spacing: 100%
Leading: 125%
Figures: tabular lining is available

Consolidated statement
of changes in equity

X = 125% Leading

In Note 14 there is a description of the consolidated
equity items and information about the company’s shares.
The equity of the Scania Group has changed as follows:

2. Example of table

2X
2

Financial overview

Full year 2015

Trucks and buses, units

2015

2014

Change %

2015

2014

Order bookings

77 091

82 984

-7

19 199

20 683

-7

Deliveries

76 561

79 782

-4

21 626

23 589

-8

10 388

94 897

92 051

25 211

26 413

-5

942

8 601

7 705

2 349

2 134

114

1 040

1 016

246

231

1 056

9 641

8 721

2 595

2 365

Net sales and earnings
Net sales, Scania Group, SEK m.
Operating income, Vehichles and Services SEK m.
Operating income, Financial Services, SEK m.
Operating income, SEK m.

Change %

EUR m.*

Income before taxes, SEK m.

998

9 109

8 322

2 420

2 306

Net income for the period, SEK m.

740

6 753

6 009

1 813

1 642

10.3

9.0

3 156

2 477

Operating margin %

10.2

9.5

Return on capital employed, Vehicles and Services

19.3

19.9

4 376

4 690

Cash flow, Vehicles and Services, SEK m

479

-7

* Translated to EUR soley for the convenience of the reader at a closing day rate SEK 9.1350 = EUR 1.00. Unless otherwise stated, all comparisons
refer to the corresponding period of the preceding year.

Scania Identity Manual — Brand assets

Scania Sans typography

Settings 3 (A4)*
1

Page header – Optional

Subheadline
Scania Sans Bold
Sizes: Same size as body copy
Leading: 125%

Highlight copy
Scania Sans Italic
Sizes: Same size as body copy
Leading: 125%

Mus eaquia
volore solu

To in pa asin pe similit il incipsanda
dolest unt modicip idundandusto
blaborerspe natur susciis sit quibus
dis experit officae. Nam alitatur.

Emquiandit quae. It lique lacestiistis
eumquas volorere, et apit am iminus ut
am ut lab imet explaborem voluptatinto
quaecto min reremporios et molest
liquas es volor aborerundam faccaeriae
earumque volorem poriatet eate
poriber itatqui blaut et ommodia ideri
dendam entum ne quibusa ndaepudam
eosa et quodis sitio. Tem secaborepe
sum voluptatur magnate as am as
quatemp oreptae re pore, omnim alias
volore coratus aut utem atet omnim
quam quae nonest aliquatur, officid
quibus molores tentis ab ilis magnatet
erro et diati cumquid uciditibus
doluptatur, qui dipsam, ommolorume
rempore perio.

General settings
Kerning: 0/metric
Word spacing: 100%
1.

Page header
Scania Sans Bold
Sizes: 9–12 pt
Leading: 125%

Headline 1
Scania Sans Headline Bold
Sizes: 36 pt and up
Leading: 95%

Intro text
Scania Sans Regular
Sizes: 14–16 pt
Leading: 125%

Body copy
Scania Sans Regular
Sizes: 8–12 pt
Leading: 125%

Page footer
Scania Sans Regular/Bold
Sizes: 6–7 pt
Leading: 125%
Quotes
Scania Sans Bold
Sizes: 12–14 pt
Leading: 125%

* These settings are optimized for A4
format. For bigger or smaller formats,
adjusted settings are advised.

Itas es nis nihilli
Tionsec torpos aut earchicia deriber
umenita doloriorecae aut dolorum
qui am in remquat enditatia duntiis
sendips untiunto iusant ra quis
doluptis endandia voluptat as simusani
denisciatia suntenti is aspe di dendi
omnihiciet qui occuptatur, expelia
nimolo expedio quatet et aut restrum, si
audam que sitem fuga. Cab inullatquaes
essima et repedio nseque ommoditiati
dollatetus, con natis debis enihil im
ipsandis mi, sus niasint.
Conecae. Equi consequam
faccumquam nonse con nem. Os qui
quam, custrum, eate qui berum eum

quid ut molo expelenis perum lit et, cus
apernatqui voluptat.
Pudae odi dolor aut ipsa quae reicid
qui ipsande rionem assi con nis incias
comniate et re mod qui doloremos es
dessin re ma erferru ptaquaspis eaquis
endis inisquo vel endiam, nulparum
faccupt aquatur sed quis es sa qui
ut abor arum cus aut ius et quo quat
re cusapedi nobit asperer estiunde
demporro tempero te dolor sunto qui
derum num simpos molest, optat.
Itaquis eum ellant dolupta essinim
fuga. Igeni accae conetur? Quis eos
et que veratur maiorerion nitatisit,
nis doluptae vendisimet et utet odit,
cora et ipsum haruptatur audios eum
sit laccum, con nos mosaerro doloreh
endit, nos eos et ad qui dolupta tempor
magnian delecta sequidelique im quae
pre lam sum simi, sum fugia idigentis
alictotaque cus restia voluptatet autem
que comnimagniam explabo. Tis conse
eos si se sam, odic tet eture ommolor
iatquo blab int, sitae res sequas
autesseque nem eium quae. Lecto omni
dit, illuptas et, estium nonsequae et alit
accusapic te ventemposam int eicium
iligendam aborepero blam vel in erem
ea qui dolor aut evelest, volessitam
doluptas qui ipiet es de autet lab inveriti
dolum est, imin porat. Occaecus vide
ventem rerum, occullor audis id quo
dollit magnatus et il ipsant eliqui.

”Omnis ad qui
dolest pos
iunte nestem
et quam
iusam et la
quis andicium
velit, unt
perepra.”

Page footer – Optional

Scania Identity Manual — Brand assets

Scania Sans typography

Headlines
There are three different ways to
use Scania Sans for headlines:

1. Scania Sans Headline Bold

Short and
sweet copy
Branded communication
2. Scania Sans Headline Regular

Longer and elaborate
headlines in Scania
branded materials
3. Scania Sans Bold

For more detailed headlines that require
more information to be included to get
the message across

Non-branded communication,
information, documentation
and editoral.

—
Note: Scania Sans Bold should not be used as primary
headlines in brochures and other branded sales material.

Scania Identity Manual — Brand assets

Scania Sans typography

Scania Sans
Headline Bold
– Best-in-practice
Scania Sans Headline Bold is
Scania’s main font for headlines.
It can span between 1–3 lines and
may not be set in smaller sizes than
the size of the wordmark.

1. Scania Sans Headline Bold

for a headline
to create interest
When surpassing 3 rows, switch to Scania Sans Headline Regular, and decrease the size

for a headline
to create interest
it should be short
and distinct

Scania Identity Manual — Brand assets

Scania Sans typography

Scania Sans
Headline Regular
– Best-in-practice
Scania Sans Headline Regular is
an alternative to give headlines a
softer tonality, and may also
be used for longer headlines and
sub-headlines.

2. Scania Sans Headline Regular

for a headline to create
interest it should be
short and distinct
No headline should surpass 4 rows

for a headline to create
interest it should be
short and distinct
and may if necessary
be supported by
secondary headline

Scania Identity Manual — Brand assets

Scania Sans typography

Scania Sans Bold
– Best-in-practice
Use Scania Sans Bold for more
detailed headlines that require
more information to be included to
get the message across.
—
Note: Not to be used as primary
headlines in brochures and other
branded sales materials.

3. Scania Sans Bold
PowerPoint slides

Letter template

Text + Large photo 1 – LONG
To omnimpel idita volenti cus experum
quatissi conem faccume vitis audam
fuga. Dem et, quatur, solo to eos volo
quis dit eos inis dolorro volut inumet
exceped iscipidus ut dolupta tibearum,
nit plibus aut que venit, autet aut et alis
esti officit, quianitatus.
Nam, et quaepedit, omnimpos voloria
dolore nam aut que et eture ommo
ipsa dest eos dolest aut exces in pe
nemporia nim fuga. Accae cus acipsan
isciis dolupisciis exces ulparit dolorum
et a dolor audam liqui andi denim
nime maiorum voluptaerae id magnis
ut volorep ediciis ciaepero berum re
earum fugiasi miliquasitis pelluptatqui
autet vel et esto commolestium apiet

2016.05.26
Stockholm
Our reference
Maria Larsson
Your reference
Rasmus Kellerman

1. The first chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The fifth chapter 6. The sixth chapter
Your date here

Info class internal

Rasmus Kellerman
Botvidsgatan 3
126 49 Hägersten
Sweden

Page 1 (3)

Department / Name / Subject

Itatium volo bearuntotate voles
maxima nistion sequident
Qui archil maior sum quae ea pelibus, que molo voluptae dolessumque
id moles evelibusda sunt et vit iusaerum net erest qui sed ut pre most,
susam eost aut ipsunt. Eped ut harcia qui aut alis ut rem facernam utatios
eari dolore quatum et ipiendi is vel illupta quatiumque diaecae ctatemp
eritatemque nobitio nseque sitae nobite moles de pedi dis aut pra
eserchictur, niam doluptate consed ut autae cum sapit que rest aut qui sunt
officae sum eum et volent.

Subheader 1, 10 pt, bold, prefarably not longer than one line
Conet que dolese exerspel int ut ulparciis volorrorrum atures quossim
peditae cuptas ate necepedis nost hillores et repre veniatur maximusto
que vel mincill aborio ipsum imiliquia con cus eumquistem voluptation pre
coribusam ipidelicid moluptiis samus dia illabor rovidis tiorrorerae dolum
estio eostiunt, et lam quiaerumenet odit re, nimolup taspera comnis acerum
net demolle ssequis inctus, volo blaccus soloratet, cum assent ea core, sum
soluptia endis estrum consed est labo. Ut rerrorissin re corum aut explit quo
blacepra eum ut ipis etur, volupta tatur, od eos eturio dolorum eati dicae nus.

Pie charts
10%

Berum es nonsecus estrum reniant quos sequibus dit estrum explit,
explam, ut fuga. Olestem quisit facieni minctust quae sandandi re volorep
erspernam, serrum que ea nimus. Ti utaspero et ex eate disciet a vendand
igendae as quatur, quam voluptae qui a sum alitaqu amendero cus ni ducium
restis ut ratinve liquate plicab inum dolecabore pe nem. Sed quam et lam
is dis eiciur, occatur mo doloreped que asperorerume omnis pa duciendus
ipsuntet maio torera nist porectiur, ipiendisque il idestio ribus.

22%
Categories
Lorem ipsum

28%

Lorem ipsum

Subheader 2, 10 pt, bold, prefarably not longer than one line

Lorem ipsum
Lorem ipsum

Lorem ipsum
Lorem ipsum
38%

Lorem ipsum
Net sales, products and
services, SEK 92,051 m.

16%

Neserer ionectem atatquo minis same porite venet denimagniet esto
omnis estiossin parcium veliqui od quae ligendel moluptatem dolenem re
nos mintiore, sandam ellores simusandant dolore oditae am, omnim ant

6%
31%
Your date here

Scania Identity Manual — Brand assets

Info class internal

Department / Name / Subject

Scania CV AB
SE-151 87 Södertälje, Sweden
www.scania.com

Phone +46 8 553 810 10 Fax +46 8 553 834 01
Registered in Sweden: No. 123456-7890
Registered Office: Södertälje, Sweden

Scania Sans typography

Short Headlines
Scania Sans
Headline Bold

Intros
Scania Sans
Regular

Subheaders
Scania Sans
Bold

Quotes
Scania Sans
Bold

Large size
1–3 rows

Larger size than
body bopy

Never smaller
than Intros

Smaller than Intros

Rias etur

Que nus porior

mossusci
rercilibus

Cullenis doluptatur arum fuga. Ita nos
as sitis maximilita dolorum eos et as
aute quis arcipis quoditatiur?
Cum quisciis vellecte quam et et omnis
net ut omni vellabor modis molupta
doluptatur acia nonsed modi con
eosam voles eumet rem quam res
voluptios es quatem quideribus.
To quaspis as sequibusant vel et dolore
nimus et ipis a soloriberum, coneste
dolori officid ucimus nat vendeliquo
occusti aut re volorat fugitatetur arunt
deste dolorio. Nam, sint facculparcia
delleni mosande apicimp oremodis
apit fugitate ditem fuga. Itatem hitate
nobit fuga. Consed mod es aut es ex
et quamus maio coreic te magnim
id molorem quisqui del es dolut
quia asiminvere, con reculparum as
estion porrora sequi dolenducid quis
a vidi odigend itist, voluptaquo bea
di sus ni rehenih ilique nus aut eos
endem nihiliti rendit volorru mquatius
porepta tatium ipictem seque pero
intia conseque poria volorun ditiae
essinctecum laut re ventio. Nam vent
essit autemquia dit fugiae ni tet re con
perio. Itatiae as ipsant archilit, seque
modis minctas del int voluptur? Qui
sit dolupis que pelescipsam aut debis
apiende sciant aperovid ut voluptati
to qui volupti onseque niatisquo
cuptas cus andenim oluptat essimpos
mosanihiti quis que omnimus anistio
rumquam, te rem quam sinvenis ut
omnis nimil es nos autem fuga. Ost
eatis aciae isciet, sunt aut re que
nonseris susciistem es aspelen isciis
nonsequias volleni milique velest,
tentibus nonem sum explace pudiciis
erora non consequo doluptat rectas
reicide nitatem ut quamus earunt
estorrorest aliberumquam dolestibus
et et re etur, saecaturiae labo. Os
quis aligendant quis volor sum eum
quas andigen disquaes ente is sedipid
quatiis cilligenda sit officia velibus
dolupta temquaepudam ea des sed
mi, omnimped ullorehente abor sit
moluptat volector minciis adipissimaio
venis simintis accum dolore excea
nonectibus aut maion culluptio te lab
ilis esequis rendis et maioruptas eum
la sum utem quassus anihillam, aut ut
odiatur?
Em experio. Et et volupturerit estiberi
conectus doluptatem sed mo dolore
optaspe rsperio iur as quam fugit aut
latibus solorepedi od quam fuga. Ut
unt. Nis mo blab int optatur rent alis res
qui tora quia quis uteserisque conse
sequostiis consero evel eius nimpere

Natum esequam fugitate nempos si dolor magnimi,
core pla doluptaqui blabore exerum aborpor atquia
cullecatam quae volum ut atur sandis ut dunderibus
esed ut et fugitaeprate volo blatem que iur acid ut.
Apitiunt optat aruptae offictem iumque
endi ium quis everuptat. Officte
mporibus. Ad ut molupta quaturerum
volorer namet, sanissum ea et maios
ressecto quam necae que porrum
volore dolupti oritas aspe initaerores es
autem et aliquid icimincil il ipsa volore
liscia voluptasimo etur adist, id eatum
ipsaper speribus ad ut apicimo lendis
ut init reicidia sequid quam seque et as
dolorro blanisit, conecus pra velliquia
doluptatent quam aut essita culla
vollatiunt, acearup tasimpo ressimusam
conesequid exerum nonsedi ullatem
ea venit et evendan deraecusam ut
dolessunt iumquiam sinveli tiatem
solorit vellaut qui dolo quam ilit harum
si dent. Volore volorecta dolupta
tempos doluptur? Sitem reri di qui
qui tes aspedip idiaspiet, ipsaperis
molestorest, ut la debis doluptibus a
volores enihil ipsant experum hilland
esequae simi, nest, ute voluptatum aut
quam quid untotaq uatemporero event.
Boriori omnist, omnihicabore id
exceperibusa sum estruptatio. Faces
derum de cus eatem aut aperibu
sapiene non re necae maximus est
volor aliquis aditiatem labore rescimus
voluptate perchit.
Et experiam endi ipicius
Nis dolore esequid itatem-porro
doluptis conem a vit es minia alitate
mporro quo tem inveruptat as asi
doluptiae odit vit autem con non evendi
ommos re nullaci tatquo verioreribus
aut aut ad erspicid unt eossimu
scipitae aut explit vitas mincita ssectior
sundem is nulpa sequid quid quo
quatem ulparum nimilic ipienia inum
iliberor maionse rchiciis sust earum

045

qui dolorro moluptam rata velendes
doles ab is doloremposa similla ilibus
et, sum aliqui ut faceperum et acerore
pernam quo eate nulpario verum qui
to im et faccus estint im ulparci psunt,
vidigen emporehenis re pro il iminull
uptatusdaero cupturit antio verionsed
eosam faccatem comnisciae nullign
ienimusape maximil ipsandis con rerum
debitat voluptatia cum aut evellectur
serum estruntium volorep tiaectatem
rerum nisquae proriam rero conem
quasped ut eatur mo ea verum qui
restis repe nonemperat. Dit magnia
sequide stiunt, ute paruptatur?
Ehenihilit, sent maximusdae lab imodit
latusan destibus doluptatibus alit quam
quid qui conemquis aute nobitaquodit
ius accabo. Erit quam que ped et,
vit a simaior emquias et et magni ad
molupid et ut lab iur re, torions equae.
Quid ullantibus sunt, tectibusciis
nonet la et autem remped quaspedit
dolupta sperum quidus et alicilliquae
saerumquatia sedi abo. Et officim acero
et harchit, aliquam, cores magnim qui
od mos endaeseque esciasp eratium
quiatem commos accupta tustium
quo mossusci rercilibus pro issed
magnatibus nam niscipsa volor sit eniet
aut ant. Odio estrum vendis rerrum,
et aut liquod quod eicidebit quunt.
Ditaquo cus sed minus ma conserorest,
si coresec estiam esto volor aut es
a quatae volorit iusdam lacepta sim
rerit res pernate molesciae conetur,
et et latempo riasperum et utem ende
peratib usandan denisit, que serum
is ellam et omnis mincto quodit ut ab
id utatem qui aspisque natassintis
secae doluptae di conet aut fuga. Aqui
officaes ea comnien derores sequatem.

Sundit volorum archit modios

Scania Identity Manual — Brand assets

Dolore
—

Aped: Ommodignihil
Quae: Ipisquos mo
Ehenimp: Eribusam rem
Cus adis: Apienis ipis
Rentore: Scius, ipsa delit quam
que ommo iunt, comnis siminit ea
vendis explis cones ulparum quodi
alit volorat.
Neque: Nonsequam aut harum
debit etusae nobitem alit raturerum
qui tem serit lanihit alit escipsunt.

Sundit volorum archit modios

046

041

Sundit volorum archit modios

Que nus porior

rsperi conet aniam quoditate repello
reriora dusdam delest, tem resequae.
Fugiat unt.
Oluptium, soloristorem sed que
este laciet labo. Xerum entem earupid
quis evellacea arit eum rendiatio et
ratem sequam, torempore sitiberum si
reiustrum fugia accus.
Alicim lab imus nus magnitium
quam excerrumque volorro veria
volum, temporent accus sequiaepra
porit fugiatquiae veleniendit fugiaeris
quissed ma voluptur, occabo. Ellesti
nistiatiant.
Apis am, volorepudae volor repra
natus plibus aut eic temperis et as
rempore voluptatiae volorep eribearum
es estrum quundis comnimus expel
molorem ilis vendigent aliquo molentur,
sediam volupta tempor suntius none
placeriberio quidell estemque conse
sam ratusam veligen ditiis id magnihil
etusa ventem quatio ipsande nimillam
ero magnia doluptatent et quiaest
iuscient. Usandig enderum velectectiur

Ehenda persper natiis rem
rest etur, quasimi lluptas
num eos vitatus.

Harumquo
ium inciatiu
Tenis dendio, 25 %
Dolorpos, 34 %
Eturia volorest, 28 %
Liquasperunt, 9 %
Aut prepudi, 4 %

numenduntur, cuptus. Nust re omnis
dolendusda sapidit atquaspel iliquatum
qui aliqui re in pelest fugitio que sit
impossi tatiorero ea volo voloreicati
rerit que sed ut aut voluptatquat fugit
ea aut earumet molorro dita vellabo.
Nequatus.
Udandam aut earum asperor ectinve
nihitatur? Quia volorepudam quis
nobitatem harum apisqui as eum voles
aceptae latum repedi dolorum es eatum
atatiati occusamus.
Eratatem qui volent idem quam erae
conseditas voluptas et labor molupitat
delibusandam hiciend igendusti
doluptatio doleni doluptas acculpario
tem quis sit eum fuga. Et velique plaut
et is voluptatatia quos raest vit iunt.
Uda veniatia aliquas eliquas aut
magnihilicte int elest quat harcia
incidebis dolescia voluptibea volupta
temquassequi adionse conserum,
ullacca boriber atius. Et ut assi inctis
ipsa sit voluptat voluptat dolorer ferisci
isciist velitaquae optatibust, sinum

”Everum disquid quidus. Ut lam sit quae. Itaerum re vel
iligenis aliquos ere eos mollaces illes aciunto tatetur
sunt es ad molor sin post apellup tiusam aceate
quaspello omnisi nobitatecae non nulliti.”
sedistio. Itae nus mil ma dolorume
ex eaque natio tet volectem illuptatis
es aspiet miliqui omnihit lique conet
voluptas vellam volorrovit ide laut min
et faccatur alit, culparcita quassuntem
et vernati onempor ibeatii sitions
endent ium suntorest et asiti incto
blautendae cor sitatus ex eum, qui
optassimpor asimaximus, cus aut
maionecerio et optat.
Ferae plit, ut et que parciento
verfercia dolum quidit maxime voluptur,
sit ut eos etur sit percit aut qui tem
doluptaspid quo etur? Ovidi omnimaio
quibus.
Obis sunt que lab id quae.
Genducimin et offic temquos et re
con porro tem que il magnis nobitior
autem vollestrum remolut quae. Hit aut
et quibusam inctatisim nihillam, sitat
facese et faccum quatur, voleceation
corum ad quia plaut re, omnim quia
estibusanda conet reptate ntotatinti
quatem faccatum, quiandu citatur?
Bor rem. Ehenitas velicaeculpa
cuptatiis eseque odictibusam

fugitat eniaspe od ma denis accabore
ero quo estotate plabores aut aliquat
aecatem et et voluptatur, to endictem
dollaborio. Itate nonsequi dis sum fugia
vendipite voluptatate inum aliciusani as
maximollorum exeribus.
Laborem si nis sequam, esti nos
ipsam aliquosandae parchita ne
que dolore eiciet labore nulparum
que peratiumque pore eni ut atum
remodit inctur, to ea sit qui volupta
taquis voluptatur solupta ea volorecus
dendi nisqui incit, to experov itaerrum
fugiatur? Qui odio. Et quam, omnis
ullesedignim quam, sunt intiaernatio
voluptiatur, quam nate nia et aut essunt
dem quametur, quid ut et est acid ut
eritam estrum quo eium reperum fuga.
Ciis ut res ipit quas ut omnimus quam
ut lame maio. Ut imetum non eos se
vollumqui idi sequi sam faceatis et
invera vel ilicienis paritibea duci officia
quatur, sin plita vita ipicium harcia sitis
rati doluptature iunti quasit et lam qui
offictus, num quiam adis re, sapiet, con
remporiae dolupie ndiore rem fuga.

Sundit volorum archit modios

042

Scania Sans typography

Long Headlines
Scania Sans
Headline Regular

Subheaders
Scania Sans
Bold

Large size
1–4 rows

Example of when and how
to use Scania Sans Bold
as a sub headline

Rias etur

Erum quis sit

Officabore ni ut volupid
eos aut aut mod quis

occulpa nat
Henis alit quiatur
faciaes estemod

Ducidias
velenissitat

047

Sundit volorum archit modios

Scania Identity Manual — Brand assets

Molent qui corerundipis earci
dolor sequi sita et quam doluptas
enis enis rerio. To exceriatium
facipsam, odi doluptat aut fugitias
debis utemquisciis nulpa voluptis
earum voluptatur simi, cum
harumene renihil iquata cus et
latis sum dolupicit pre senis vent
de noste nostium volupta nobis
illuptat quam ex estecab illis aut
vellorro con pa dolupta quunt. Si
omnis ani omnim quiat. Estiat. Nam
corestruptae nimus, sa nonserum
quae verferatur simolorunt
pratatecti aut apis perum
rehendunt eaquamusam sam, is
molesto coribea voloressum sunto

doluptate velis veris atur asimolor
anienis cipsum quaectotatia cum
volori deriore ptatusc iatemquis
estium quias dolori odis eosandias
deremol orepers persped
molor reperecabor accullis
dersperum quodit undit quiant,
comnim fugiani enihilia coreribus
quibusam adiorem essit rerio in
re qui del ipsamenima dolo ipit
volupta quaerfe runtibea sequo
omnitatiorem quatur re, tem aut aut
et est, cum at. Vit ea sere el incieni
sitatur anis dit, sedit accuptatum
il ma deleniate vent qui corit hicia.
Optame magnissint int venimilibust
estiandaeped quostru ptatatur?

Dolupicabor reptur magnate
asitempe adias corehendamus
dita dendicim repudi inciuntur.
Us inciam aut quasit litatem
invel ipsanda doluptat ut
exerro te que nitinim et ditis
seque lit enim quas maxim
fuga. Saped quisquate
sitionem renimen ihitium et
officit, voloreicab incto eum
imi, qui as ad qui vendempor
reptaecero doluptatur?
Quis dolo totatureptas
enissed et oditium fugitas
aut odis et et repernamus,
officatae quibusdaecus aut
im eum eum audigendus et
ipsapero maiore labo. Nequo
blaccuptiae pore volore,
nisitae conseca borepro
vidunditam reptate nobit
re inverio rectis eos seque
exero bla non explat.
Ed erferuptatem re
optatios volorit audam,
soluptae idel magnia
consequi remporae. Peri tem
sum dis aut quam inci dus
a sinctusam, tet quo ipsus
aut pa sinisqui int estempe
rspeliquia sanist, quate ne
sam quatecatur?
Uciuntur re con cupti
doloritatis sus as rem
quatem quae mos nam
et liquasperum sandicae
conseque porae remodit et
rererum nullacculpa sim et
alibust oreprei ctissus, non
repersped eliquia volupti
utem excestius.
Bearciis dis demquidesed
estisquamus estiaerumet

Dolore
—

Sundit volorum archit modios

048

029

Tis ut vel ipsant

eaquodit, aut quisci ommost
latum rernatquia vera ventem
id quo bearum quosam, ut
explita tendita taquatum
ipsandamus mi, saernatum
netur, opti adis sum vendell
uptatem rem faccumquam
repersp ereprae. Nequiae
perovid quid et is apel il
mo conseque pellanti in
con non porum nos aut
voloreste voluptia nonserum
niendicit quibus, secearum
nossin nonsece rspieni
hictaqu iducium lacepta
temporp orehenis sum
abori sequid qui odis eum,
nonsequam vitint omnis
maio et etur sitem quam
earchic idesequo et ero min
re laborias qui dolutae ctiam,
cus aut labo. Itat re custrum
volestrunt.
Ducidias doles delicatiis
excestibus ut mi, quis ut rere
exerupis enia soluptatatur
anis volo blaborepero intiis
dolori rehenis excesec
aborere et eum facea et que
voluptatur sint fugia ipsunte
mpernatia voluptatem nis et
volorum quas aut volecea
runtia quiaeru ntioria sit
quid maionse dignihicto
qui isciis ex et quundem
et a vitinusaeri auditen
daecus ex eos iur ad que
odiat. Volupta sae. Musant
quos sequoss untium ent
eum delit repereped quis

enis perspernam faccuptis
quis cumquo cus alissin
velenissitat eatas dolorru
ptistiat volorecessed quatem
si toratur? Cus, conse
pellautem atiam, et aut
essequi rate pra dis eat rem
fuga. Ut que solestio dolorep
erferchil mo molupistiis
dendiciis ut doluptassit
doluptatur aborere
hendionseque laborum
labor accae preperis mi, nus
etus doleculpa volendita
consequ asperis mil idis as
nobis elluptam nus verehent
am que volent ad que into
volectem quam, sam harum
nonet dita volesse volupta
voluptium qui tem qui
od eum esti aut dolo eos
dolecatem solorem ad qui
rerspe officate essum que
que velicit rentur, ommolorro
et fugia dolorum aliqui
doluptium exeris re et adition
comniae ptaquis del ipsus.
Simillestis dolupta tibus
Ed uta venis dolupta tibus,
commodi tiustru ptatem.
Et laborem autecta tecume
dolut latur, corehendaes
maios aribust eveliqu
iatusam nient as restectotate
vendit opti rehendi
onsequam sin res plaborum
quam eatur mo dollorro omni
tem quo cuptaspedi non
pelis excea voluptate pel int.

Tis ut vel ipsant

030

Scania Sans typography

Glyph overview
Upper case

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Case-sensitive forms

Lower case

abcdefghijklmnopqrstuvwxyz

Currency, mathematical operators

Proportional, mono figures

1234567890
Superscripts, fractions, ordinals

Scania Sans accented
– Standard Western
– Latin

Punctuation

()[]{-–—‹›«»¿¡
€$¢£¥ ¼ ½ ¾ % ‰ µπ
+−±×÷=≠≈<>
¼½¾°

ÀÁÂÃÄĀĂÅĄÆĆČĊÇĎĐÈÉÊĚËĒĖĘ
ĞĠĢĦÌÍÎÏĪİĮĶĹĽĻŁŃŇÑŅŊÒÓÔÕÖŌŐ
ØŒŔŘŖŚŠŞȘŤŢȚŦÙÚÛÜŪŮŰŲẀẂ
ŴẄỲÝŶŸŹŽŻÐÞàáâãäāăåąæćčċçď
đèéêěëēėęğġģħìíîïīiįķĺľļłńňñņŋòó
ôõöōőøœŕřŗśšşșťţțŧùúûüūůűųẁẃŵ
ẅỳýŷÿźžżðþ fi fl ß
.,:;…-–—_!?¡¿‘’“”‚„’”‹›«»/|\()[]{}•·#
&@©®™*¶§

Scania Identity Manual — Brand assets

Scania Sans typography

Replacement fonts

Helvetica Neue (Mac)

When technical restrictions or
special glyphs for languages
limits the use of the Scania Sans
typeface, the following replacement
fonts are recommended:

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%

Latin languages:
Helvetica Neue – Mac computers
Arial – PC computers
For other languages, please
use a font as similar as possible
to Helvetica Neue or Arial, as a
suggestion any of the fonts below:
Arabic, Cyrillic, Greek, Hebrew
and Vietnamese scripts:
Helvetica World/Linotype – Mac
Arial – PC
Chinese
MS JhengHei or MS Sim Hei

Arial (PC)

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%

Japanese
MS Gothic
Thai
MS Sans Serif

Scania Identity Manual — Brand assets

Scania Sans typography

Don’ts

headline too tight
headline too wide

different weights
alternating colours

Don’t use too little or too much tracking and/or word spacing for any typography.

Don’t mix weights or colours for any typography.
Intros and body copy may highlight specific words or phrases, by making them italic.

subheadline too close

very cool effects
and gradients

correct headline
subheadline too far away

Don’t place typographic elements too close or too far away from each other.

headlines may never
surpass three rows.
choose scania sans
headline regular
instead.
Don’t let headlines surpass three rows when set in Scania Sans Headline Bold. For longer
headlines, use a subheadline to devide the message, or choose Scania Sans Headline
Regular, set in smaller size.
Scania Identity Manual — Brand assets

Don’t add any kind of effects or gradients to any typographic element.

Ad qui cum fuga. Ita consequi re
vendel id que as sequat officiis
es a doluptiam, culleni hiliquis
doloreh endante dunt aditati
rerum que derunt ducima corat
milia aut quiamust, ommolliqui

ipsa non recae rae. Etusam aut.

Ad qui cum fuga. Ita consequi re
vendel id que as sequat officiis
es a doluptiam, culleni hiliquis
doloreh endante dunt aditati
rerum que derunt ducima corat
milia aut quiamust, ommolliqui
dusae velesenis debis diatem et
aut omnima precto cone rectet
porissequunt occust, ut vendi
alignat expligent, nimint la consecti
ipsa non recae rae.

Don’t use too little or too much
leading for any typography.

Don’t justify, center or right align any copy. Only headlines and
subheadlines may be centered for specific stretched formats.

dusae velesenis debis diatem et
aut omnima precto cone rectet
porissequunt occust, ut vendi
alignat expligent, nimint la consecti

BRAND assets

3. scania coloUrs

Scania Identity Manual — Brand assets

Scania colours

Introduction
The Scania brand colours are
derived from the Scania symbol and
wordmark and effectively establish,
represent and communicate the
brand.
Scania Blue and Scania White
should mainly be used for text and
backgrounds.
Scania Red is represented by the
griffin in the Scania symbol. It must
be used with great care and only as
a highlight or accent colour, never
to steal attention from the griffin.
Red can also be associated with
warning signs and negative results
(e.g. red numbers in a table).

Scania Blue

Scania Silver

Blue is the colour of stability.
It stands for authority, truth,
tradition and trust.

Silver is the colour of purity.
It stands for premium, engineering
and represents metal and ingenious
engineering.

White

Scania Red

White is the colour of light.
It is associated with perfection,
goodness, honesty,
and things that are new.

Red is the colour of commitment.
It stands for power, heat, love,
energy, fighting spirit – and pride.

Silver is used as metallic PMS or
silver foil. Never simulate silver in
digital applications or in print.
—
Colour books/swatches as
ASE-files, may be ordered
from Scania CV AB, via
identity@scania.com

Scania Identity Manual — Brand assets

Scania colours

Brand colours
and primary
supporting colours
The Scania brand colours are
supported by primary supporting
colours and a secondary colour
palette. All Scania colours must
be represented as outlined by the
colour codes in this manual, and
never in any other tint (%) or hue.
The primary supporting colours in
grey offset the brand colours and
form the primary background of the
colour scheme.
When using coloured text, always
use the same colour throughout.
Please find all neccessary colour
values to the right. There might be
variations in colour reproduction
depending on the printer, light
conditions and material. For this
reason it is advisable to use colour
proofs as references and to always
order test prints to ensure the
desired colour match.

C = Coated paper
U = Uncoated paper
NP = Newspaper print

Scania Identity Manual — Brand assets

Scania Blue

Scania White

Scania Red

Scania Silver

PMS 282 C
PMS 282 U
CMYK C 100_90_13_62
CMYK U 100_90_5_55
CMYK NP 100_90_0_50
RGB 4_30_66
HEX #041E42
NCS S 7020-R70B
RAL 5013

PMS White C
PMS White U
CMYK C 0_0_0_0
CMYK U 0_0_0_0
RGB 250_250_250
HEX #FAFAFA
NCS S 0500-N
RAL 9003

PMS 2035 C
PMS 2035 U
CMYK C 0_100_90_3
CMYK U 0_100_80_0
RGB 214_0_28
HEX #D6001C
NCS S 1085-Y90R
RAL 3028

PMS Silver C
FOIL Kurz Alufin Satingloss
RAL 9006

Scania Light Grey

Scania Medium Grey

Scania Dark Grey

Scania Black

PMS Cool Grey 3 C
PMS Cool Grey 3 U
CMYK C 8_5_7_16
CMYK U 8_5_7_16
RGB 200_201_199
HEX #C8C9C7
NCS S 2000-N
RAL 7047

PMS Cool Grey 7 C
PMS Cool Grey 7 U
CMYK C 20_14_12_40
CMYK U 20_14_12_40
RGB 151_153_155
HEX #97999B
NCS S 4500-N
RAL 7004

PMS Cool Grey 11 C
PMS Cool Grey 11 U
CMYK C 56_47_41_46
CMYK U 56_47_41_46
RGB 83_86_90
HEX #53565A
NCS S 7500-N
RAL 7015

PMS Black C
PMS Black U
CMYK C 0_0_0_100
CMYK U 0_0_0_100
RGB 0_0_0
HEX #2D2926
NCS S 9000-N
RAL 9005

Scania colours

Secondary colours
Scania’s secondary colour palette
is designed to be used to vary or
highlight content.
Orange communicates news,
innovation and power. The greens
and beige are natural colours
that reinforce Scania’s image as
a grounded, reliable organization,
and a leader in the shift towards a
sustainable transport system.
Please find all neccessary colour
values to the right. There might be
variations in colour reproduction
depending on the printer, light
conditions and material. For this
reason it is advisable to use colour
proofs as references and to always
order test prints to ensure the
desired colour match.

Scania Orange

Scania Beige

Scania Pale Green

Scania Green

PMS 166 C
PMS 166 U
CMYK C 0_75_100_0
CMYK U 0_60_95_0
RGB 227_82_5
HEX #E35205
NCS S 1080-Y60R
RAL 2004 (exhibition engines)
RAL 2002 (standard engines)

PMS 7502 C
PMS 7501 U
CMYK C 15_24_49_3
CMYK U 15_24_49_3
RGB 206_184_136
HEX #CEB888
NCS S 2020-Y10R

PMS 5635 C
PMS 5645 U
CMYK C 40_15_35_10
CMYK U 40_15_35_10
RGB 148_165_150
HEX #94A596
NCS S 4010-G10Y

PMS 350 C
PMS 350 U
CMYK C 80_21_79_64
CMYK U 80_15_80_55
RGB 44_82_52
HEX #2C5234
NCS S 7020-G10Y

C = Coated paper
U = Uncoated paper

Scania Identity Manual — Brand assets

Scania colours

Contrast

Scania Black

Scania White

Scania Blue

Scania Dark Grey

Scania Black

Scania White

Scania Blue
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania Silver
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania
Dark Grey
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania Orange
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania
Medium Grey
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania Beige
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania
Light Grey
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania
Pale Green
background

Scania White
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania Green
background

Scania Identity Manual — Brand assets

Scania Blue

Scania Dark Grey

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania colours

Do’s
Financial
overview
Trucks and buses, units
Page header

Do’s
Full
year 2015
2015

2014

Change %

2015

2014

77 091

82 984

-7

19 199

20 683

76 561

79 782

-4

21 626

23 589

10 388

94 897

92 051

25 211

26 413

942

8 601

7 705

2 349

2 134

114

1 040

1 016

246

231

1 056

9 641

8 721

2 595

2 365

9 109

8 322

2 420

2 306

Scania Red is only used for
important or specific
753highlighting
6 009
12
details and information.

1 813

1 642

10,3

9,0

Page header

Order bookings

this is

this is headline 2

Stage
IV – Tier 4f 1
headline

Don’ts
Q4

INDUSTRIAL ENGINES

Ique sitatat autae volore corerum
harum iducipsus, con pliaes eoste
dessitiam ipienis as ipsuntem
quis endemqui ullabo. Tur aute
nihit, si dolecatur sit a si dolum et
quas magnate modit, quat venihil
laceritecus minum resequi dendand
aecesedi vent, archili quaspeles
accustibust, ad earcium, quunt.
Eriorum eniminctem ditiosae
num sam quis ni velicae natquam
enderum illenda nobis rere veni
doloris apicto is apelentiis voluptiam
reiusda venis ea seque officae
storepedis doloreri qui conem
volorum con evelest, omnimilles
exceat volutat iaspel et am lam rem
dolut dolorem. Nam, tendis es sed
ulparchita imperupis cus suntur
a porerep eliassit quos dellaboris
maximin num, storepedis nectae.
Ut et quae nimusam soluptur, et
volupti nctoratet aliat.
Ut ese quametus ius aut re,
qui quodis digentur alit, cus
dolesecat eveliqui odis nectur,
offic te dollaut velibus rest a
nones numqui corehendes nihitii
squunti umquissum sum que
volorro eossitate qui illesto rrorit

Deliveries

Technical specifications 2016

Volupta nobiscienime que plaut aut min nonsequid
magniet lati nonsequis aut fugiate eos ea distotate sitiatiur?
Qui occaboressim qui doluptae. Ita aborerit resto ium volum
quoditiaes di corumqu iatium facienet ad moluptatur maione
vel ipiet illatia estrumtis di quiam, sandit dolesci dolupta
tectatem sin num nobiscienis eatus. By Name Namesson

Net sales and earnings
Ique sitatat autae volore corerum harum
iducipsus, con pliaes eoste dessitiam ipienis as
ipsuntem quis endemqui ullabo. Tur aute nihit,
si dolecatur sit a si dolum et quas magnate
modit, quat venihil laceritecus minum resequi
dendand aecesedi vent, archili quaspeles
accustibust, ad earcium, quunt. Eriorum
eniminctem ditiosae num sam quis ni velicae
natquam enderum illenda nobis rere veni
doloris apicto is apelentiis voluptiam reiusda
venis ea seque officae storepedis doloreri qui
conem volorum con evelest, omnimilles exceat
volutat iaspel et am lam rem dolut dolorem.
Nam, tendis es sed ulparchita imperupis cus
suntur a porerep eliassit quos dellaboris
maximin num, nectae. Ut et quae nimusam
soluptur, et volupti nctoratet aliat.

Net sales, Scania Group, SEK m.
Another subheadline
Um repudiatet, que pereicil ma int maio blabore
storesequi quodis aut quuntia incimod quam re
nonecae ped ut verovit et quas esto et landisi
necto venes aut et laboritatem lignihillam
accum ini repediam quatiust, cus assimus
eosantia volupta nobiscienime que plaut
aut min nonsequid magniet lati nonsequis
aut fugiate eos ea distotate sitiatiur? Qui
occaboressim qui doluptae. Ita aborerit resto
ium volum quoditiaes di corumqu iatium
facienet ad moluptatur maione vel ipiet illatia
estrum non nullaccatis di quiam, sandit dolesci
dolupta tectatem sin num nobiscienis eatus
ad mil mod quam nempe nos evelessit que
la doluptassi? Porecestis quatemque qui
veliquatium volorro vidus.
Faceperum quias et endis cullame ndenihi
lliquia porem volorehenis adis aut essequaspit
lacest unto doluptas dolupta tiostor estibus por
arum non net laudit, que et enectae.

lab in erum et, sum voluptat earit,
sequiatem dolorae sequi blacepe
ribus, comnihilit est laudigent dolut
ommodignihil ipisquos mo et aped
quae. Ehenimp eribusam rem cus
adis apienis ipis rentore scius, ipsa
delit quam que ommo iunt, comnis

”Mod molla pel imos
simusam eosincium
doluam maximin
essequaspit.”

EUR m.*

siminit ea vendis explis cones
ulparum quodi alit volorat emodit
mod maio. Neque nonsequam aut
harum debit etusae nobitem alit
raturerum qui tem serit lanihit alit
escipsunt id exped qui berumet
que esequo corit ab ipisis ea seque
officae storepedis doloreri qui conem
volorum con evele alita nobitia que
dit labo. Et quidunt vendis dolupta
turita doloreriti aliqui doluptatis nem.
Uga. Udia sit, ne voleseq uatiaecto
omnisquid que cupiciendi de nos
atint et moditius. Um repudiatet,
que pereicil ma int maio blabore.

Operating income, Vehichles and Services SEK m.

This is headline 3

Facts

2016

Share capital

Other
contributed
capital

Hedge
reserve

Currency
translation
reserve

Retained
earnings

Total Scania
share holders

Total Equity

2,000

1,120

-2,410

36,345

37,055

37,112

942

951

Equity, 1 Jan

Operating income, Financial Services, SEK m.
Subheadline
Ut ese quametus ius aut re, qui quodis digentur
alit, cus dolesecat eveliqui odis nectur,
offic te dollaut velibus rest a nones numqui
corehendes nihitii squunti umquissum sum que
volorro eossitate qui illesto rrorit lab in erum
et, sum voluptat earit, sequiatem dolorae sequi
something italic blacepe ribus, comnihilit est
laudigent dolut ommodignihil ipisquos mo et
aped quae. Ehenimp eribusam rem cus adis
apienis ipis rentore scius, ipsa delit quam que
ommo iunt, comnis siminit ea vendis explis

—
Aped: Ommodignihil
Quae: Ipisquos mo
Ehenimp: Eribusam rem
Cus adis: Apienis ipis
Rentore: Scius, ipsa delit
quam que ommo iunt, comnis
siminit ea vendis explis cones
ulparum quodi alit volorat.
Neque: Nonsequam aut
harum debit etusae nobitem
alit raturerum qui tem serit
lanihit alit escipsunt.

Operating income, SEK m.
019

Exchange differences on translation

942

Change in value related to cash flow hedge
recognised in other comprehensive incom

-23

Cash flow reserve transferred to
operating income

-23

—

Tax attributable to items recognised in
other comprehensive income
Total other comprehensive income

—
682

2,000

1,120

Page footer

-1,329

718

973

-2,284
6,019

6,019
—

—

,1,437

40,080

41,745

41,801

Dividend to Scania AB shareholders
Equity, 21 Dec

718

-18

Net income for the year

Page footer

Income before taxes, SEK m.

-1,320
6,009

020

998

Use support and secondary colours as background plates or to create
elements,
as charts,
Netgraphic
income
for thesuch
period,
SEKtables
m. and illustrations.

740

Operating margin %
40

10,2

9,5

4 376

4 690

It should be used scarcely to
ensure it does not steal attention
19,3from the Scania
19,9symbol.

50
Return on capital employed, Vehicles
and Services

Cash flow, Vehicles and Services,
SEK m
30

479

-7

3 156

Change %

headline
-7
-8

headline
-5

headline
10
5

headline
10

Don’t use unapproved colour combinations, to avoid insufficent contrast.

2 477

* Translated to EUR soley for the10 convenience of the reader at a closing day rate SEK 9.1350 = EUR 1.00. Unless otherwise stated, all comparisons
refer to the corresponding period of 2010
the preceding
year.
2011
2012
2014
2016

Scania Identity Manual — Brand assets

BRAND assets

4. scania grid system

Scania Identity Manual — Brand assets

Scania grid system

Both the Scania wordmark
and symbol must be used to
identify Scania as the source of
communications. In the Scania
grid system, the wordmark and the
symbol work in conjunction.
There are two options: vertical
placement (top and bottom) and
horizontal placement (left and
right).

Please note!
First impressions last. The symbol
and the wordmark must always
be presented together when first
establishing Scania as the source
of the communication, such as on
brochure covers, ads, magazines,
exterior signage etc.
Once Scania has been established
as the source, the symbol and the
wordmark can be used individually.

This usage should always be
supported by text/copy and it
is used for all communication
materials (ads, brochures, product
information, documents, etc.).

Scania Identity Manual — Brand assets

Scania grid system

Landscape grid
— Step 1
1.5 X

For the landscape grid, the
wordmark is 1/6 of the width of the
format. The wordmark and symbol
are applied in conjunction, with
the wordmark on the right bottom
corner or left upper corner. The
symbol is always placed in the right
upper corner. The text/copy must
be left-aligned.
This usage of the wordmark and
symbol is included in all Scania grid
templates.

X
1

1/6

Scania Identity Manual — Brand assets

Scania grid system

Landscape grid
— Step 2
Adding a message on the twelvecolumn text grid.
For grid settings, see illustrations.
The tone of voice is impactful and
therefore Scania Sans headline is
set in a large point size.
Scania Sans Headline Bold is
used for headlines and for a shift
in tonality Scania Sans Headline
Regular is to be used.
The subheadline can be placed
above or underneath the headline,
depending on the message, with
a proportional size of 1/3–1/6
to Headline Bold, depending on the
format and length of message.

The top and right margin are
adjusted to align with the center
and bottom of the griffin’s crown.

For top left corner placement,
the wordmark is center-aligned
with the symbol.

In A3 format (420 × 297 mm) the landscape grid consists of 12 columns with 5 mm gutter.
In A4 format (210 × 297 mm) the landscape grid consists of 12 columns with 3.75 mm gutter.

Scania Identity Manual — Brand assets

Scania grid system

Landscape grid
— Step 3
Add an image or background colour,
along with desired copy.
Very light image backgrounds or
light-coloured backgrounds require
Scania Blue typography and all
other images and colours are set
with white typography.
See next page.
—
Please note:
Multicoloured typography
is not allowed.

TAILOR-MADE APPLICATIONS

Scania Identity Manual — Brand assets

Scania grid system

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS

Scania Identity Manual — Brand assets

Scania grid system

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS

maximise
fuel efficiency
and minimise
emissions now
Pis enis voluptatibus etasble officae
percitiusto volo volorro modis quatur,
comnient qui simagni magnatiiscid
min corrumquiam nobis provid eos
debitasperum expla dendist faciunt
aspiet volorento tem esequas et
eic tem ate si into quatur am imus
ellecae rionsec turepuditium nobit es
ma imporen dusandi oriatur? Ima et
facerfereium sit as eiur saepellabo.
Arit eventes sinctas aut accumet
facestotatur am quasit quia dolo
minusam facearupta nos aperum
repernat.
Cae comnimus in re nonsedi
gendae sa velluptis et la ipid unt
preperum quam am seque intempo
ressequos erum facerum senisimus
autempe dipsae perchicidem.
Escienime volor maximpo rendit
debit ipsapid quist invel intionsed

www.scania.com

Scania Identity Manual — Brand assets

que doluptam cus quianducient laut
rererum re, sintem ad eosanimperum
quundam et qui to dolores tisimol
estium antiani stinihi cipsam quatum
harchic tempor mi, voloritatur
aut quiate cus et andam seque
comniment, occum qui ommodis velit
lam fugit ipsam eum audia porunt.
Cum earchictat. Gia aut omnis
nonsequostem sit qui ab illaut quo
velenih icillum simporum remporior
simostrum invende lesequamus quam
vollum earibus el es et quae volumen
tianihil id ex estium doluptae volent
voluptatist, odit, cum utem quunt a
que pratiorro doluptaes inisci oditibe
rferior issimil et velis ullabo. Citiore
laut quatintur? Atiasitatur aditatem
net parciisque volupti nobit verum de
laccae. Nam aut ommo coneceatist as
cus, volupta tumquidel et andebiscit,

nonescipsam eos deseque parum
rehenia acearcimus renihiliquos
verum volorepe occum sum harum
ressedis perat aspid ex es denduciet
exercia dent.
Ritatur abor aditionet liquas est
occusam qui rerum que ommodit
intiaep roratatae que plia veliquidem
cullorrum sitatia consequatiam qui
vollest etusda que parum ipsuntius
dolupitatis rectur?
Dam sum vit quam exeritamusam
fugiassimin explaut labo. Les magnam,
qui non ped estenitiam, tem esequo
dolori diorectat ut adi dus pliquam
litatur assecus aut quaspelisi corere
illo optam aditibus, nestionseque si
nos eaque nus poreribus quam nihiliq
uatur, optae. Et ium int fugiati aerciet
re sunt quam qui aditior ruptint
usandant molorep ratur?

www.scania.com

Scania grid system

Portrait grid
— Step 1

1.5 X

For the portrait grid, the wordmark
is 1/4 of the width of the page. The
wordmark should be placed on the
right bottom corner or left upper
corner and the symbol must always
be placed in the right upper corner.
The text/copy must be left-aligned.
This usage of the wordmark and
symbol is included in all Scania grid
templates.

X
1

1/4
Scania Identity Manual — Brand assets

Scania grid system

Portrait grid
— Step 2
Next, add a message to the twelvecolumn text grid.
For grid settings, see illustrations.
Scania Sans Headline is set in a
large point size and only exists in
upper case, to ensure a clear and
impactful tone of voice. The tonality
can then be varied by shifting
between the bold and regular
weights.
The subheadline can be placed
above or underneath the headline,
depending on the message, with
a proportional size of 1/3–1/6
to Headline Bold, depending on
the format and length of message.
Placement of text is flexible on the
vertical axis for best contrast over
the image.

The top and right margins are
adjusted to align with the center
and bottom of the griffin’s crown.

For top left corner placement,
the wordmark is center-aligned
with the symbol.

In A4 format (210 × 297 mm) the portrait grid consists of 12 columns with 3.75 mm gutter.

Scania Identity Manual — Brand assets

Scania grid system

Portrait grid
— Step 3
Add an image or background colour,
along with desired copy.
On very light image backgrounds
or light-colour backgrounds use
typography in Scania Blue and on
all other images and colours the
typography should be set in white.
—
Please note: Multicolour typography
is not allowed.

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS
Veliquid ulloruptatem commolupti asit
et que dolor aut quunda dolorro tempos
aut eveliqu assedipienis voluptat ea
dolorisquam et eum fuga. Ed mos atiis
volenescium reiundelique pedionse
solupta is el iminvel laboribus, ut
aliquist, consedic tem faccus asperit
alitio berumquiae consequi voluptiorum
est, istiorum que prehent ureperferum

conem fugia. Imagnim nossim qui quam
eribus, cumet aliqui bearum que in
repudi cumquamus mod magnat pore
endit voluptum aut qui sentur? Lent
quodi cus asperio totaquae verum in eos
re, ne des aut ad que num is dit, santia
quibera con etur aspe nimi, ut ut in et
quos aut essinciendi oditissime vendusci
mincius andion corrovid quossit.

See more on scania.com/xxxx

Scania Identity Manual — Brand assets

Scania grid system

Portrait grid
— Examples
Placement of text is flexible on the
vertical axis for best contrast and
placement over an image.

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS
TAILOR-MADE APPLICATIONS

Scania Identity Manual — Brand assets

WE UNDERSTAND
YOUR BUSINESS

Veliquid ulloruptatem commolupti asit
et que dolor aut quunda dolorro tempos
aut eveliqu assedipienis voluptat ea
dolorisquam et eum fuga. Ed mos atiis
volenescium reiundelique pedionse
solupta is el iminvel laboribus, ut
aliquist, consedic tem faccus asperit
alitio berumquiae consequi voluptiorum
est, istiorum que prehent ureperferum

See more on scania.com/xxxx
scania.com/infrastructure

See more on scania.com/xxxx

Scania grid system

WE UNDERSTAND
YOUR BUSINESS
maximise
fuel efficiency
and minimise
emissions now
Dam et autet ra qui dipit evel id
maioreribus is et maio min rerferuptus,
si debit mi, suntibername porum quia
pos dendis as sum doluptas dit et explita
tiaepti aepudae prehendel int. Igentem
faccum asperiaepudi dolupta venis
volenda a non renihilla doloren ditatem
et ut as doluptatur maximi.

See more on scania.com/xxxx

Scania Identity Manual — Brand assets

Et aut odi rerferatios as dolores trumet
autem et quam, voles eaqui ne dolupta
tendipsus aspid modit autatqu untium
ant abo. Nequatur as audae volorem
quam nonsequas seque si blabore verchil
iquibus, natur aut veruntore eum quatur,
officid erati dolupta tempore restiorporem
eatempe litium veliae voluptio moloratem
esed molupta ernate peratet fugiae velleni
aspiti dolupti busdaes audae ma voluptas
res nimi, quodit perchicabo.
Nam, ipsapel ignihil eum voluptate
autatem experia dolupta tempera
dollestrum is dolupta num rerori sitaspi
squamus, temquae adiciamus et,
ipsuntiis ant verchillicil exero eiundel
iminullati nonsed miliquunt odita exceser
ehenemolore abo. Nemquiat volorep eribus
ea se coria coritas et et optatur, cuscimi
nctaspis ariberatur, od molum rem rerovid
uciisciis nostinciunt, odiaspe llique ipsam
niet int et poribus as asinvel estrum et,
eatem il ea dolupta dendest officimet laut
mollor ma sit ad et re experum, utenis
exerionet, cullique vellorrum, officiet
autemporum fugia parciet, sit adiosae vidi
quoditat aditio que aceaquos nat et re

See more on scania.com/xxxx
scania.com/infrastructure

cusciligenis nonse nonet aut at.
Caerfer atquis rem autaqui que comniti
ommoluptat et atecusam atem este volorro
velles imus conse volupti volessunt odi
dellaborenis dolupta numque erument
quam hilla dolupta tureped molor atiberum
rendit, consequ aessunt ecatur, illabo.
Nempelia voluptu rerspisciis inveles
ut velignit fugiat qui ommolup tisquia
veligendam quis maiori omni aniendae
moluptas inctect atiatin con natis animi,
con nis quate voluptatius dolorernam
quis sed quam hillupturio que nustia sed
qui corem lab ipis doluptur si consequ
idipsum lam audite pligend ignamus,
sinciet offictibus dolore, cupidel liquid quat
facepudae laut est venimo mos eaquo tem
qui doluptibea is accaece rspernam aspis
dolorepel mi, quam, sam reicips undandem
veligent ulpa nos dusanim peritatium lis
eos alitam hiliquosant.
Vid molorent antinctem reperi con por
a sa pereiunt vollesc imperibernam enis
ex explaut aut omnitat ut etur, solorit pos
derum la nonseque nient, verehen dantium
fugit, simposs equam, serchitat volupta con
rem aut eumet pliquat iaectas verovitatur.

See more on scania.com/xxxx

Scania grid system

Portrait grid
— Left and right page ads
Due to the center fold of magazines,
the grid for full-page ads with bleed
is adjusted to counteract the fold.
1. For a left page ad with full bleed,
the symbol and wordmark are inset
to the second right margin.
2. For a right page ad with full bleed,
all copy is inset to the second left
margin.
TAILOR-MADE APPLICATIONS

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS

See more on scania.com/xxxx

Scania Identity Manual — Brand assets

conem fugia. Imagnim nossim qui quam
eribus, cumet aliqui bearum que in
repudi cumquamus mod magnat pore
endit voluptum aut qui sentur? Lent
quodi cus asperio totaquae verum in
eos re, ne des aut ad que num is dit,
santia quibera con etur aspe nimi, ut
ut in et quos aut essinciendi oditissime
vendusci mincius andion quossit.

See more on scania.com/xxxx

Scania grid system

Brochure grid
For brochure covers, a three-row
system is applied. The image should
span 2/3 of the cover and the top
1/3 row is left as a placeholder
for text.

The wordmark and symbol are
applied in conjunction, with the
wordmark on the left upper corner.
For top left corner placement,
the wordmark is center-aligned
with the griffin. The symbol is
always placed in the right upper
corner. The text/copy must be
left-aligned.
The subheadline can be placed
above or underneath the headline
depending on the message with
a proportional size of 1/3–1/6 to
Headline Bold, depending on the
format and length of the message.

THE SCANIA V8 TRUCK RANGE

R 730
Power in style

Scania Identity Manual — Brand assets

Scania grid system

Brochure grid spreads
Page header

Page header

For all brochure spreads, the inner
and outer margins are adjusted to
equal width.

this is
headline 1

this is headline 2
Ique sitatat autae volore corerum
harum iducipsus, con pliaes eoste
dessitiam ipienis as ipsuntem
quis endemqui ullabo. Tur aute
nihit, si dolecatur sit a si dolum et
quas magnate modit, quat venihil
laceritecus minum resequi dendand
aecesedi vent, archili quaspeles
accustibust, ad earcium, quunt.
Eriorum eniminctem ditiosae
num sam quis ni velicae natquam
enderum illenda nobis rere veni
doloris apicto is apelentiis voluptiam
reiusda venis ea seque officae
storepedis doloreri qui conem
volorum con evelest, omnimilles
exceat volutat iaspel et am lam rem
dolut dolorem. Nam, tendis es sed
ulparchita imperupis cus suntur
a porerep eliassit quos dellaboris
maximin num, storepedis nectae.
Ut et quae nimusam soluptur, et
volupti nctoratet aliat.
Ut ese quametus ius aut re,
qui quodis digentur alit, cus
dolesecat eveliqui odis nectur,
offic te dollaut velibus rest a
nones numqui corehendes nihitii
squunti umquissum sum que
volorro eossitate qui illesto rrorit

Ique sitatat autae volore corerum harum
iducipsus, con pliaes eoste dessitiam ipienis as
ipsuntem quis endemqui ullabo. Tur aute nihit,
si dolecatur sit a si dolum et quas magnate
modit, quat venihil laceritecus minum resequi
dendand aecesedi vent, archili quaspeles
accustibust, ad earcium, quunt. Eriorum
eniminctem ditiosae num sam quis ni velicae
natquam enderum illenda nobis rere veni
doloris apicto is apelentiis voluptiam reiusda
venis ea seque officae storepedis doloreri qui
conem volorum con evelest, omnimilles exceat
volutat iaspel et am lam rem dolut dolorem.
Nam, tendis es sed ulparchita imperupis cus
suntur a porerep eliassit quos dellaboris
maximin num, nectae. Ut et quae nimusam
soluptur, et volupti nctoratet aliat.
Subheadline
Ut ese quametus ius aut re, qui quodis digentur
alit, cus dolesecat eveliqui odis nectur,
offic te dollaut velibus rest a nones numqui
corehendes nihitii squunti umquissum sum que
volorro eossitate qui illesto rrorit lab in erum
et, sum voluptat earit, sequiatem dolorae sequi
something italic blacepe ribus, comnihilit est
laudigent dolut ommodignihil ipisquos mo et
aped quae. Ehenimp eribusam rem cus adis
apienis ipis rentore scius, ipsa delit quam que
ommo iunt, comnis siminit ea vendis explis

019

Scania Identity Manual — Brand assets

Page footer

cones ulparum quodi alit volorat emodit mod
maio. Neque nonsequam aut harum debit
etusae nobitem alit raturerum qui tem serit
lanihit alit escipsunt id exped qui berumet
que esequo corit ab ipis alita nobitia que dit
labo. Et quidunt vendis dolupta turita doloreriti
aliqui doluptatis nem. Uga. Udia sit, ne voleseq
uatiaecto omnisquid que cupiciendi de nos.
Another subheadline
Um repudiatet, que pereicil ma int maio blabore
storesequi quodis aut quuntia incimod quam re
nonecae ped ut verovit et quas esto et landisi
necto venes aut et laboritatem lignihillam
accum ini repediam quatiust, cus assimus
eosantia volupta nobiscienime que plaut
aut min nonsequid magniet lati nonsequis
aut fugiate eos ea distotate sitiatiur? Qui
occaboressim qui doluptae. Ita aborerit resto
ium volum quoditiaes di corumqu iatium
facienet ad moluptatur maione vel ipiet illatia
estrum non nullaccatis di quiam, sandit dolesci
dolupta tectatem sin num nobiscienis eatus
ad mil mod quam nempe nos evelessit que
la doluptassi? Porecestis quatemque qui
veliquatium volorro vidus.
Faceperum quias et endis cullame ndenihi
lliquia porem volorehenis adis aut essequaspit
lacest unto doluptas dolupta tiostor estibus por
arum non net laudit, que et enectae.

”Mod molla pel imos
simusam eosincium
doluam maximin
essequaspit.”
siminit ea vendis explis cones
ulparum quodi alit volorat emodit
mod maio. Neque nonsequam aut
harum debit etusae nobitem alit
raturerum qui tem serit lanihit alit
escipsunt id exped qui berumet
que esequo corit ab ipisis ea seque
officae storepedis doloreri qui conem
volorum con evele alita nobitia que
dit labo. Et quidunt vendis dolupta
turita doloreriti aliqui doluptatis nem.
Uga. Udia sit, ne voleseq uatiaecto
omnisquid que cupiciendi de nos
atint et moditius. Um repudiatet,
que pereicil ma int maio blabore.

This is headline 3
Facts

2016

Share capital

Other
contributed
capital

Hedge
reserve

Currency
translation
reserve

Retained
earnings

Total Scania
share holders

Total Equity

2,000

1,120

-2,410

36,345

37,055

37,112

942

951

Equity, 1 Jan

Exchange differences on translation

942

Change in value related to cash flow hedge
recognised in other comprehensive incom

-23

Cash flow reserve transferred to
operating income

-23

—

Tax attributable to items recognised in
other comprehensive income
Total other comprehensive income

—

682

718

-18

973

-2,284

-1,329

-1,320

6,019

6,019
—

—

-18

,1,437

40,080

41,745

41,801

Net income for the year
Dividend to Scania AB shareholders
Equity, 21 Dec

2,000

1,120

Page footer

6,009

020

Scania grid system

Photos
Brendan Austin

Words
Pui-Wing Tam

Performance

volume cargo

Stage IV – Tier 4f

long haulage
trucks

Technical specifications 2016

INDUSTRIAL ENGINES

Us inciam aut quasit litatem invel
ipsanda doluptat ut exerro te que
nitinim et ditis seque lit enim quas
maxim fuga. Saped quisquate sitionem
renimen ihitium et officit, voloreicab
incto eum imi, qui as ad qui vendempor
reptaecero doluptatur? Quis dolo
totatureptas enissed et oditium fugitas
aut odis et et repernamus, officatae
quibusdaecus aut im eum eum
audigendus et ipsapero maiore labo.
Nequo blaccuptiae pore volore, nisitae
conseca borepro vidunditam reptate
nobit re inverio rectis eos seque exero
bla non explat.
Ed erferuptatem re optatios volorit
audam, soluptae idel magnia consequi
remporae. Peri tem sum dis aut quam
inci dus a sinctusam, tet quo ipsus
aut pa sinisqui int estempe rspeliquia
sanist, quate ne sam quatecatur?
Uciuntur re con cupti doloritatis
sus as rem quatem quae mos nam et
liquasperum sandicae conseque porae
remodit et rererum nullacculpa sim et
alibust oreprei ctissus, non repersped
eliquia volupti utem excestius.
Bearciis dis demquidesed
estisquamus estiaerumet eaquodit,
aut quisci ommost latum rernatquia
vera ventem id quo bearum quosam, ut
explita tendita taquatum ipsandamus
mi, saernatum netur, opti adis sum
vendell uptatem rem faccumquam
repersp ereprae. Nequiae perovid quid
et is apel il mo conseque pellanti in con
non porum nos aut voloreste voluptia
nonserum niendicit quibus, secearum
nossin nonsece rspieni hictaqu iducium
lacepta temporp orehenis sum abori
sequid qui odis eum, nonsequam vitint
omnis maio et etur sitem quam earchic
idesequo et ero min re laborias qui
dolutae ctiam, cus aut labo. Itat re
custrum volestrunt.
Ducidias doles delicatiis excestibus
ut mi, quis ut rere exerupis enia
soluptatatur anis volo blaborepero
intiis dolori rehenis excesec aborere
et eum facea et que voluptatur sint
fugia ipsunte mpernatia voluptatem
nis et volorum quas aut volecea
runtia quiaeru ntioria sit quid maionse

the shift
037

Understanding your business

Scania Legend

November 2016

Scania Legend

November 2016

Ceatqui conem fuga. Et autatur site ium fugitae
sit autem es et duci volorer spellibus sequi
delendunt, cus derferita de vollacera consed
que voluptatem cus, cone nis ma eum aribearciis
dollaborem quibus, sam, quam si cus. Agnam
essed que num imil evelles voluptam unt voluptat
aliquid eliquas estemque eture quidelit ut asit vel
iduciisim id et aut omnia sitatem. Rat doluptas
dolut audis invendi verio.

038

Scania R 480

025

dignihicto qui isciis ex et quundem et
a vitinusaeri auditen daecus ex eos
iur ad que odiat. Volupta sae. Musant
quos sequoss untium ent eum delit
repereped quis enis perspernam
faccuptis quis cumquo cus alissin
velenissitat eatas dolorru ptistiat
volorecessed quatem si toratur?
Cus, conse pellautem atiam, et aut
essequi rate pra dis eat rem fuga.
Ut que solestio dolorep erferchil mo
molupistiis dendiciis ut doluptassit
doluptatur aborere hendionseque
laborum labor accae preperis mi, nus
etus doleculpa volendita consequ
asperis mil idis as nobis elluptam nus
verehent am que volent ad que into
volectem quam, sam harum nonet dita
volesse volupta voluptium qui tem qui
od eum esti aut dolo eos dolecatem
solorem ad qui rerspe officate essum
que que velicit rentur, ommolorro et
fugia dolorum aliqui doluptium exeris re
et adition comniae ptaquis del ipsus.
Uptatecabo. Debitis vid qui tem
esequi qui quis aligenias sequi
conestrum eumque porero que sitassu
mquati ommo iligendandis eum que
vel magnam ium as dollupt atium, test,
occupta turent expel mos non et asimin
rem volendae pro omnimincta dolupta
venis sunt labore.

Ut que solestio dolorep erferchil mo molupistiis
dendiciis ut doluptassit doluptatur aborere
hendionseque laborum labor accae preperis.

Simillestis dolupta tibus
Ed uta venis dolupta tibus, commodi
tiustru ptatem. Et laborem autecta
tecume dolut latur, corehendaes
maios aribust eveliqu iatusam nient
as restectotate vendit opti rehendi
onsequam sin res plaborum quam eatur
mo dollorro omni tem quo cuptaspedi
non pelis excea voluptate pel int.
Epta volesciur, nos quiam que veligni
sciurio repratemquos cum niae int quod
utatur am, sin coressit autemo est aliae
nonsequae nis qui apiti dis rehent pa
cum dolupta ectiur, num qui voluptatum
ressinum fugit, consero eates eos
endicaese por aditiam, tem imi, nulpa
quos re nis inullam, aciti dolorerro
iliquatur?
At es nessimi, qui doluptas sit que
velessunt ex eatus ma acia autem. Xim

Scania Legend November 2016

Safety

026

Safety

The truck that takes you
farther, faster, easier

IMPRESSIVE
PERFORMANCE
fuel transport

experience
to build on

maximise
your
capacity

Unsafe is
unthinkable
Am esequos voluptam iducian dissinctur, sum
restrunti debitis sit, te sit haria non conet volupie
ndiscia nim reicata temporest andae consequatur,
officae iducianti te deliquas qui officatur.

029

Scania Identity Manual — Brand assets

Scania Legend

November 2016

Swept volume
16.4 litre
Maximum power
520 hp (382 kW) at 1900 r/min
Maximum torque
2700 Nm between 1000-1300 r/m
Engine
PTO 600 Nm
Flywheel
PTO 2000 Nm Euro 6 technology
EGR and SCR
Fuel system
XPI extra-high-pressure injection
Gearboxes
12-speed range-splitter

Apitiunt optat aruptae offictem iumque
endi ium quis everuptat. Officte
mporibus. Ad ut molupta quaturerum
volorer namet, sanissum ea et maios
ressecto quam necae que porrum
volore dolupti oritas aspe initaerores es
autem et aliquid icimincil il ipsa volore
liscia voluptasimo etur adist, id eatum
ipsaper speribus ad ut apicimo lendis
ut init reicidia sequid quam seque et as
dolorro blanisit, conecus pra velliquia
doluptatent quam aut essita culla
vollatiunt, acearup tasimpo ressimusam
conesequid exerum nonsedi ullatem
ea venit et evendan deraecusam ut
dolessunt iumquiam sinveli tiatem
solorit vellaut qui dolo quam ilit harum
si dent. Volore volorecta dolupta
tempos doluptur? Sitem reri di qui

qui tes aspedip idiaspiet, ipsaperis
molestorest, ut la debis doluptibus a
volores enihil ipsant experum hilland
esequae simi, nest, ute voluptatum aut
quam quid untotaq uatemporero event.
Boriori omnist, omnihicabore id
exceperibusa sum estruptatio. Faces
derum de cus eatem aut aperibu
sapiene non re necae maximus est
volor aliquis aditiatem labore rescimus
voluptate perchit. Itatem-porro doluptis
conem a vit es minia alitate mporro
quo tem inveruptat as asi doluptiae
odit vit autem con non evendi ommos
re nullaci tatquo verioreribus aut aut
ad erspicid unt eossimu scipitae aut
explit vitas mincita ssectior sundem is
nulpa sequid quid quo quatem ulparum
nimilic ipienia inum iliberor.

Scania Legend

November 2016

030

035

Scania Legend November 2016

036

Scania grid system

Biodiesel engines
With five Scania Euro 6 engines running up to
100% on biodiesel, ranging from 320 to V8 580
hp, Scania offers a wide range of sustainable alternatives. Also, all other Scania diesel engines
run perfectly on up to 10% added biodiesel.

THE SCANIA V8 TRUCK RANGE

R 730
Power in style

keep moving

forward
Scania Legend October–November 2016

091

Technical specification

Ma sed ute esequiberis
maiora ni ut aut ipiende
nobita conectiorum
faccatiunt opti blaciti
nosaperioria deribus et
ullaut fugit alibuscim hil
mod ma earibus autatque
es vid quae nobit es doles
nonsedi citions endusa.

tailor-made applications

long-haulage trucks
Understanding your business

Cerume
Sedis sinvenis eos aut fugia in res dendipsant
aut et quibus ulliquatibus mos eaque prae
voloressit explabo repudae strupta turios
volorrorem aut intotati doluptiae consecus.

093

Scania Identity Manual — Brand assets

Scania Legend

Shifting Gears

Cerume
Sedis sinvenis eos aut fugia in res dendipsant
aut et quibus ulliquatibus mos eaque prae
voloressit explabo repudae strupta turios
volorrorem aut intotati doluptiae consecus.

Ebit estem qui aut quidunt volupta quae sit
et es modigentiur? Quis quunt. Agnis sim qui
cume nus eveliquibus excerio. Nem sit rersperum sed mint rem simodita vel inciis eos
quo es alibus ipsam ellacit labo. Et quundam
fugia vit aliquo volupta tureprem aut eic tem
aut molorit mo et liquam labo. Catqui adiciat
odiat prem arumque parumquo cum faccae
volorunt perum inci occus.
Harchit aut rectasit aut aut ressunt
fugitibus, que plis ipsunt, same sim aliatia
cus nones sitiunt. Eperibus elia volor acipsa
que doluptaspiti dem que simporu mquidus,
oditis poressequi net alit ent. Ria doloreiur?
Offic tem dolorro vitiis rem voluptassi volup-

ta voluptae voluptaspid quae et quo duntota
volupta eritiorunt laudae. Ut rem quidus
modiatem. At occumquas sint.
Cest, ipidios incil illique cum aut estionsed et quo et eum que que con eumquam
lab ilibusa ndipis aut hicipsandam quiati tes
doloria nis eos doluptatecea corum explaborum hit porpore peribusantet mo quiaept atiusae voloreh endunt, que ne ipsum
aut fugiam eligeniendel ersperum suntiis
moditae velibearum duntur se platureicto
torecesedit ut lit aditatur, am ullibus, si bea
soles as et et pratus andigen ecturerio. Ratio es ex etum iliquam essita pliquo odipsunt
essit velende lecaerum veliquis et faceaqui

092

optaeri aut et iuntionsedis ero odistio. Nam
ut expereruptam eum dolorro et est laut faci
qui aut fuga. Da delissi nonsent quibusam,
aperum dis dolorate peris dolo temporeces
as eossit dolorepti vollatiist fuga. Namene
natas dolorem dolupta tiumquam haritae
prat exeris volor saperuptium a pa cullacc
aepellam labore, od ma id ut as ad ut qui
dolo quis repero officti te poreped evendicipsa dolor soluptur?
Us etur, net, sania nobit qui sin coris aut
expedit mo qui tes eum et et ende nulpa et
fuga. Nam experae et autas aliquo quatio
esteceprero con none solutas siminci ra sint
quibusapelis sequas et elistrumquas.

Cerume
Sedis sinvenis eos aut fugia in res dendipsant
aut et quibus ulliquatibus mos eaque prae
voloressit explabo repudae strupta turios
volorrorem aut intotati doluptiae consecus.

Scania Legend

October–November 2016

094

Scania grid system

Odd formats
For odd formats (e.g. digital
banners), specific layouts are
applied. The wordmark and symbol
must still be used in conjunction
with text/copy applied between.
The symbol may never be placed
under the Scania wordmark.

1.5 X

1/4

Horizontal placement
The symbol is right-aligned and the
wordmark is left-aligned.
The text/copy is left-aligned.
The headline is set in Scania Sans
Headline Regular when placed
close to the Scania wordmark.
Vertical placement
The wordmark and symbol are
centered, top and bottom.
The text/copy is also centered.
Square placement
For odd formats, there is also a
square grid, which is a common
banner format. The wordmark
and symbol are centered, top
and bottom. The text/copy is
centered. Odd formats may require
customised grids and sizing.
The clear space of the wordmark
should be maintained.

1. Horizontal grid for odd formats
The size of the wordmark is
1/4 of the width of the format.

1.5 X

2. Vertical placement for odd formats
The size of the wordmark
is 2/3 of the width of the format.
3. Square grid for odd formats
The size of the logotype is
2/5 of the width of the format.
X = The height of “I” in Scania wordmark.

2/5
Scania Identity Manual — Brand assets

2/3
81

Scania grid system

Odd formats

one short headline
Full banner 468 × 60 px

The headline is set in
Scania Sans Headline
Regular when placed close
to the Scania wordmark.

headline
bold
for very
short
copy

Extreme formats may
require headlines on more
than three rows.

For extremely small
formats, where no copy/
message can be added,
use the lock-up logotype.

headline bold
for very
short copy

Square button 125 × 125 px

Scania Identity Manual — Brand assets

Mid page unit 300 × 250 px

Skyscraper 160 × 600 px

Scania grid system

Roll-ups/posters
For formats such as roll-ups/
posters, specific layouts are
applied. The wordmark and symbol
must still be used in conjunction
with text/copy applied between.
The size of the logotype is
2/5 of the width of the format.

1.5 X

the next generation scania

for the
only business
that matter.
yours.

X = The height of “I” in Scania
wordmark.
The margin is 1.5 X.
For all posters in A-format, please
use the Scania Grid for portrait/
landscape orientation.

adding sustainable value to your business

environmental
excellence
– Scania IMO Tier III puts you ahead
of competition in environmentally
sensitive areas
– Lower emissions, unparalleled
operating economy
– Reduced nitrogen oxides by
more than 70%

hur
hurvill
villdu
du
börja
börjadin
din
karriär?
karriär?
– Scania Graduate Trainee Program
– Scania Engineer Program
•
Trainee Program
– Scania
ScaniaGraduate
Student Intro
•
– Scania
ScaniaEngineer
InternshipProgram
Production
• Scania Student Intro
–
Sommarteknolog Oskarshamn
• Scania Internship Production
• Sommarteknolog Oskarshamn
• Examensarbete

–
–
•
–
•
–
–•

Examensarbete
Industridoktorand
Industridoktorand
Sommarjobb
Sommarjobb
Praktik
Praktik
Lediga jobb
• Lediga jobb

Scania. It starts with you.
scania.com/career

scania.com

Scania. It starts with you.
scania.com/career

2/5

Scania Identity Manual — Brand assets

Scania grid system

1920 px × 1080 px

Digital signage
Font sizing
Execution stand out and differen
tiation should be achieved through
intelligent, engaging copy and
quality photography, not multiple
font sizes.

50 px

Body Copy
The body copy text should be
Scania Sans Regular and should be
the same size as the sub-headline.

Try to stick to one or two font sizes
in an execution and always look
at the optimum size as your start
point.

Call to Action Copy
The call to action copy should be
Scania Sans Bold and should be the
same size as the sub-headline and
body copy.

Using a Headline
with a Sub-headline

Using a Headline
without a Sub-headline

Headline/Sub-headline copy
The optimum size for the headline
should be 90 px high. With the subheadline 30 px high (1/3 size of the
headline).

Headline Copy
Using the font Scania Sans
Headline Bold or Scania Sans
Headline Regular the optimum size
for the headline without a subheadline is 60 px high with the body
copy 28 px high.

Maximum
Headline 100 px
Sub-headline 33 px
Optimum
Headline 90 px
Sub-headline 30 px
Minimum
Headline 80 px
Sub-headline 27 px

Maximum
Headline 70 px
Body copy 29 px
Optimum
Headline 60 px
Body copy 28 px
Minimum
Headline 50 px
Body copy 27 px

main headline
930 px

sub headline
Body copy text, written in Scania Sans Regular.
Magnihit oditi ommo doloria ndendendam, aute laccum
quia que vellorit aut erro odi niminvelibus renihicae
porum fugit, nobis nem. To ipsundestium faccus.

50 px

Call to action message

50 px

AREA FOR TICKER BANNER (SEE BELOW) NO COPY BELOW THIS LINE

50 px

1820 px

50 px

The phones are down at the Training Centre in Loughborough, after having

Example of a ticker banner.

Scania Identity Manual — Brand assets

Scania grid system

Digital signage
Examples
kersey
freight
1st next gen uk order
The first next gen truck in the UK
was ordered by Kersey Freight.
Eight years ago they didn’t even
own a truck.
”James Crouch at TruckEast Stowmarket
is one of the main reasons we are where
we are today. Most importantly he’s
helped us grow as a business”
says David Crawford.

www.scania.com/uk/en/news

mens
hoodie
Classic zip hoodie.
Contrast colour piping at
front and back, contrast
colour rib, zipper and
jersey in hood.

£55
In a Scania context (such as in a
Scania dealership) the usage of
wordmark and symbol is optional.

Scania Identity Manual — Brand assets

Scania grid system

How to scale
The Scania grid is available as
vertical and horizontal templates in
A4 (210 × 297 mm / 297 × 210 mm).
A4–A0
Formats larger than A4, uses the
scaling principle described here.
A4–A5
Formats between A4 and A5, uses
the same dimensions and sizes for
the wordmark, symbol and margins,
as the A4 Grid.
A6
For A6, and formats alike,
the wordmark is 1/5 of the width
of the spread.

Vertical A4 (210 × 297 mm)
This is the root/default format.

Scania Identity Manual — Brand assets

New format (240 × 300 mm)

Step 1
Scale the grid proportionally,
to fit the width of the new format.

Step 2
Adjust the height of the grid, to fit the
new format.

Scania grid system

A5 – Example
Use the same dimensions and
sizes for the wordmark, symbol
and margins, as the A4 Grid.
This example applies 6 columns
with 3.75 mm gutter, instead of 12.
This setting is optional.

Tem secaborepe

remquaest imusam aut molecusam

Pudae odi dolor aut ipsa
quae reicid qui ipsande
rionem assi con nis incias.

Mendit fugiti
sita net qui

myRum que vid
ut am es maion

To in pa asin pe il incipsanda dolest unt
modicip idundandusto blaborerspe natur
susciis sit quibus dis experit officae.
Emquiandit quae. It lique lacestiistis
eumquas volorere, et apit am iminus ut
am ut lab imet explaborem voluptatinto
quaecto min reremporios et molest
liquas es volor aborerundam faccaeriae
earumque volorem poriatet eate poriber
itatqui blaut et ommodia ideri dendam
entum ne quibusa ndaepudam eosa
et quodis sitio. Tem secaborepe sum
voluptatur magnate as am as quatemp
oreptae re pore, omnim alias volore
coratus aut utem atet omnim quam quae
nonest aliquatur, officid quibus molores
tentis ab ilis magnatet erro et diati
cumquid uciditibus doluptatur, qui dipsam,
ommolorume rempore perio.
Body Subheader 8 pt
Tionsec torpos aut earchicia deriber
umenita doloriorecae aut dolorum qui
am in remquat enditatia duntiis sendips
untiunto iusant ra quis doluptis endandia
voluptat as simusani denisciatia suntenti

is aspe di dendi omnihiciet qui occuptatur,
expelia nimolo expedio quatet et aut
restrum, si audam que sitem fuga. Cab
inullatquaes essima et repedio nseque
ommoditiati dollatetus, con natis debis
enihil im ipsandis mi, sus niasint.
Conecae. Equi consequam faccumquam
nonse con nem. Os qui quam, custrum,
eate qui berum eum quid ut molo
expelenis perum lit et, cus apernatqui
voluptat.
Pudae odi dolor aut ipsa quae reicid
qui ipsande rionem assi con nis incias
comniate et re mod qui doloremos es
dessin re ma erferru ptaquaspis eaquis
endis inisquo vel endiam, nulparum
faccupt aquatur sed quis es sa qui ut abor
arum cus aut ius et quo quat re cusapedi
nobit asperer estiunde demporro tempero
te dolor sunto qui derum num simpos
molest, optat. Itaquis eum ellant dolupta
essinim fuga. Igeni accae conetur? Quis
eos et que veratur maiorerion nitatisit, nis

A6 – Example
For A6, and formats alike, the
wordmark is 1/5 of the width of
the spread.
This example applies 6 columns
with 3.75 mm gutter, instead of 12.
This setting is optional.

Tem secaborepe

At aliqui dis doluptat eosandit
officil ea ipsam audam, coris aut
eiciliqui voluptate

Eriti in explit faccupt

atempore minis
opellit ero et

Andantiscimi
cus dolupta
Con conserum nis dolum audam, quat vella
prorit, essum volupta net adipsam ratio maio
magnis saereius reptati dolor aut quatus.
Luptat ut dendae lat evendit
volore aut exeror molorit
liatatu sandict atemoditios
excestiunt ommo eumquidit
landit verum sitasitaquam
dolupta tiorio que autet, te lam
aspit vel moluptatur, ex elestio
ero venimus soluptionem a
vel ipis nullaut possum sequi
berspiendis illoris sim idigenis ad
es apid ut ut endi nis cor reped
quis sint ut dolorem que dolorum
int acidios ex et, simpelite
volorro tem quis volorat offic to
odi nem etur, suntia comnisq
uibustem dolorent in et eate
quidis recta cuscillitasi nonserro
corit molore, consed eictempor
aboritatum faccab incitas esto

is in coribus dellestempor aut
ullis mos ad quiatam, cum et
recuptata nonsent iumentectae.
At aliqui dis doluptat eosandit
officil ea ipsam audam, coris
aut eiciliqui voluptate mos
doluptatem fugit, quaspicae
vollesti omni sunto doluptat dem
aut quod magnis essumquiam
eum qui odis dit, natia quiate
pel exerspe dionsequi coruntia
suntiorem. Hic te exerunt vendic
totati unt docculpa volestia
dolorro riaepudit et eliqui
consequo tem qui cumquodis
consequ ideribus dus, occum,
aut earuntur?
Nusa eiundit iorisqui debis
mos a quid ma volesequid ma

5/5
Scania Identity Manual — Brand assets

Scania grid system

PowerPoint template
The Scania PowerPoint template
is designed to bring the Scania
brand to life, and to help all Scania
communicators present and share
both brief and detailed information
with internal as well as external
audiences.

Agenda
1.
your name

your name

presentation title

presentation title
on two rows

Luptataspis vel ipsae

2. Nonseculpa nonet lam fugit,
vernati umquia dolupid
3. Eum fugias restinv entur?
4. Sedic tet odis volupta que
cusanis moluptiore vendem
5. Puda est eiuribu stiscius
6. Quamusae

User instructions:
Your date here

1. Scania tab: Inside the template
a unique Scania tab is available
where approved images can
be inserted directly to your
presentation from the Scania
database.
2. Text: The template is designed
using the Scania Sans font
family as default. If you are
to share the PowerPoint with
someone not having the Scania
Sans font installed on the
computer, use the replacement
font mode (to switch to Arial).
Avoid changing fonts or text size
in text blocks.
3. Headline: Always try to use
short headlines for clear and
concrete communication
4. Colour: Use the default colour
palette included in the template
and avoid using other colours.
Please refer to the colour
section in the Scania identity
manual for more information
about the use of colour.

Scania Identity Manual — Brand assets

Text + Large photo 1

Info class internal

Department / Name / Subject

Photos x 3

• Text Scania Sans
• Text Scania Sans

chapter divider

• Text Scania Sans
– Text Scania Sans 20 pt
– Text Scania Sans

optional subheading

1. The first chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The fifth chapter 6. The sixth chapter
Your date here

Pie charts

Info class internal

22%

• Text Scania Sans

1. The first chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The fifth chapter 6. The sixth chapter

Department / Name / Subject

Text Scania Sans 24 pt

Categories
Lorem ipsum
28%

• Text Scania Sans

Lorem ipsum
Lorem ipsum

• Text Scania Sans

Lorem ipsum
Lorem ipsum

– Text Scania Sans 20 pt
– Text Scania Sans

Lorem ipsum
38%

Lorem ipsum

Your date here

Info class internal

Department / Name / Subject

MSEK
6

Series 1
Series 2

Series 3
4

Series 4

Net sales, products and
services, SEK 92,051 m.

16%

Category 1

Category 2

Category 3

31%
Info class internal

• Text Scania Sans

Bar charts
10%

Your date here

• Text Scania Sans

Department / Name / Subject

Your date here

Info class internal

Department / Name / Subject

Important!
Always save your PowerPoint as
a pdf, or make sure to embed the
fonts in the file, when presenting
at other computers, where
Scania Sans may not be installed
(otherwise the font will not be
displayed correctly).

Scania grid system

Internal
communication
To make sure that information and
documents intended for internal
use are not spread outside the
Scania organisation, internal
and external communication
are separated through different
templates. The internal templates
are intended for information
– professionally printed or as
computer printouts – where the
recipient is internal within the
Scania organisation, such as
the head office, distributors and
dealers.
All internal templates are printed on
white background only. Headlines
are set in Scania Sans Bold and in
upper and lower case. All pages
features a section at the top of the
page where information about the
document, responsible department
and date should be stated.
The internal templates may be
used for newsletters, handbooks,
instructions, etc.

For internal use only – Issued by Department xxx

Headline in Scania
Sans Bold 36 pt

Issue date

The following
templates are
available in A4 and
A5 portrait formats:

InDesign
– Sheet/Newsletter
– Cover
– Folder, spread and
– Folder, single-page
Word
– Sheet/Newsletter
– Folder, single-page

For internal use only – Issued by Department xxx

Issue date

Headline Scania Sans Bold 18 pt
Ur, sit, voluptur rem ullorepero eos
molori consequ odiorporem. Gitatium
volum fugiam, omnientin earum ani
nobis eius endelli quatin cus ium
ipsaperum reria voluptusci a veni corem
eum harume nihicip sapiciusam comnis
magnis ma dendigendis endae num
facias sit qui acea quis eatibus dendeli
tiorion pa sunt ipis aut aut as elicium
quos aut hilit, num aut re sectia quam
quam quis dolor as magnim con restio
officim renis et doluptatem hilibust et
quis verovit iorion re consed quis eum
quo inima ditatesciene volor aut quiae.
Assed utest occuptionem nobitiam
et omnis doluptatur molupisciae.
Exceped ignihil ipsunto reprovidi di
derferor aut abo. Nequame est eum
re vernam ad ulpa volest, volupid quo
tem quat alit illiat es eos nobitio. Itatet
ium ex ex exerum hilitem fugia solores
nonsenti dolum dente cus ex eosapiet
laborat iasperioris es si doluptate non
necae nistrum eosanihillut et occaepe
simolupta anditatem comnitatum el init
remque solupta tiorum vid quam venet
aut re denti aceptas re pa velluptiis
aut inciis dusant am quo occulpa rcipit
molorero quibusam venet ommolor
estiorem qui simpore, quiatibus quam
iliquia naturerum eosam quis nation
comnis ipsandigent di consequis re
laboribus, ni culpa sinctur susam, con
consed que pratest dolupit mi, niatiatet
quam re omniae od mo doluptate
pratur?
Eruptatem aperatibus ius remperi
onseque andis excerro maio. Et
parchitio. Sam, sam et, omnitam qui
temperf eruptae voluptatias provid
mo blab il iur aut hillorem. Veles sum
accullat quatur, quae pro volor maximin
nimus dunti corem custis mint magnis
rem etur?

Molorrum utempel iciatem quis arciet
lacesed et dolupta volor sin exceperum
que dolor autem et laut volupta
tusdaerem. Itatem dit maximporio cus,
qui dene nos alitat et.

Molorrum utempel iciatem quis arciet
lacesed et dolupta volor sin exceperum
que dolor autem et laut volupta.

Hitatium fuga

Cit, torepero intempo ribusandio
excepel mo consedi taquia.

Scania Identity Manual — Brand assets

Scania grid system

Don’ts

Don’t place the symbol in any other
corner than the top right.

Don’t enlarge the wordmark
or symbol beyond the correct
proportions. See page 66–84
for correct proportions.

Scania Identity Manual — Brand assets

Don’t increase or decrease the
margins beyond the correct
proportions. See page 66–84
for correct proportions.

Don’t place the wordmark in any
other corner than bottom right
or top left.

Don’t use lock-up logotypes
for communication material.

Don’t place the wordmark or
symbol anywhere other than the
defined corners.

BRAND assets

5. image style

Scania Identity Manual — Brand assets

Image style

Scania’s image style is set to bring
us closer to the customers, the
vision and the people.
The images are dramatised, using
natural light with depth of field and
high-level realism. This way Scania
is ”present” and shows that the
customers and every bit of their
business are understood.
Two perspecitves may be used
to illustrate our awareness of the
big picture, as well as our exact
attention to detail:
— A holistic view
— A detailed view

Scania Identity Manual — Brand assets

Image style

Holistic view

Detailed view

The bigger picture: we understand your business,
your challenge, your industry.

Closer to the subject, the product and the application:
perfection is in the details, down to the last bolt.

Scania Identity Manual — Brand assets

Image style

Categories

Ingenious engineering

Product

Understanding your business

Understanding your needs
– people

nderstanding your needs
U
– the challenge

Visionary solutions

Communicates Scania as
a technical, innovative and
progressive brand. Ingeniously
engineered products, tailor-made
for the industries Scania serve.

Images of our products.

To support sales, become a
“partnership driven leader”
and generate a feeling of “Let’s
ask Scania”, we need to enable
industry/segment specific
communication that answers the
question “what’s in it for me?”.

On a personal level – whomever
you may be, and which ever
industry you operate in, Scania has
a tailor-made solution for each and
every need.

On a transport solutions provider
level – whatever your challenge,
and which ever industry you
operate in, Scania works for you.

Images that show or are connected
to the Scania vision and desired
brand image.;
”Recognised as a true partnership
driven leader in the shift towards a
sustainable transport system”.

Images showing R&D, engineering,
design, model making, prototyping,
testing, test driving, production and
services.

Scania Identity Manual — Imagery

Exterior, interior and functionality
of the products.
Product images can be made in a
studio or in an outdoor context.

Personal and relevant to your
business – as partners, we’re in this
together.

Imagery
– Categories

Ingenious engineering
Communicates Scania as
a technical, innovative and
progressive brand. Ingeniously
engineered products, tailor-made
for the industries Scania serve.
Images showing R&D, engineering,
design, model making, prototyping,
testing, test driving, production and
services.
For info regarding equipment and
quality: See page 20.

Scania Identity Manual — Imagery

Imagery
– Categories

Product
Images of our products.
Exterior, interior and functionality
of the products.
Product images can be made in a
studio or in an outdoor context.
For info regarding equipment and
quality: See page 20.

Scania Identity Manual — Imagery

Imagery
– Categories

Understanding
your business
To support sales, become a
‘partnership driven leader’ and
generate ‘let’s ask Scania’, we need
to enable industry/segment specific
communication that answers the
question ‘what’s in it for me?’.
Personal and relevant to your
business – as partners, we’re in this
together.
For info regarding equipment and
quality: See page 20.

Scania Identity Manual — Imagery

Imagery
– Categories

Understanding
your needs – people
On a personal level, whomever you
may be, and which ever industry
you operate in, Scania works for
you.
For info regarding equipment and
quality: See page 20.

Scania Identity Manual — Imagery

Imagery
– Categories

Understanding
your needs
– the challenge
On a transport solutions provider
level, whatever your challenge, and
which ever industry you operate in,
Scania works for you.
For info regarding equipment and
quality: See page 20.

Scania Identity Manual — Imagery

Imagery
– Categories

Visionary solutions
Images showing the Scania vision
– recognised as a true partnership
driven leader in the shift towards a
sustainable transport system.
For info regarding equipment and
quality: See page 20.

Scania Identity Manual — Imagery

Practical advice

Driver and
photographer safety
–– Never compromise safety.
–– Make sure both the driver and
passengers are wearing seat
belts, and that all clothing and
personal safety equipment (such
as a helmet) is appropriate to the
job at hand.
–– When shooting in a workshop,
ensure that all people involved
use the correct equipment and
work ergonomically.
–– When shooting in a place
where there are people or
objects moving, like a road or a
construction site, clearly mark
the spot to notice others.
–– Make sure to follow both Scania
guidelines and any local safety
regulations.

Be specific

Vehicle

Light is everything

Surroundings

As a project owner you need to
tell the photographer how the
images will be used. The better the
specification, the better the result:

–– Choose the a product that fit
your market conditions.

–– Morning and evening light are
often suitable.

–– Choose surroundings that suit
the vehicle and the transport job.

–– Make sure that the vehicle is
not “overdesigned” or
“overcustomised” in a way that
detracts from or even ruins its
Scania identity. Scania aims
to be the leading provider of
sustainable transport and
significant changes to the
aerodynamics will have a
negative affect to the
fuel economy.

–– To avoid excessive contrast and
harsh shadows we recommend
not photographing in strong
sunlight.

–– Choose surroundings that
enhance the objective of the
image, not too cluttered.

–– Allow the vehicle to stand out
from the background.

–– When using artificial lighting,
bear in mind that big trucks
require powerful flashes.

–– Does a picture need space for a
headline?
–– What format is needed?
–– What media will it be
published in?
–– How do Scania’s customers
use and understand specific
applications?
–– What does a specific technical
solution actually do for the user?
–– What is the deadline?

–– Keep the picture clear of any
objects that interfere with the
objective of the image.

–– Always try to enhance the
lighting effect.
–– Backlight is generally more
dramatic than light facing the
subject.

–– Shooting at night requires more
work, but the images are often
interesting and stands out.

–– Place the vehicle in a natural
setting, in an environment that
suits the vehicle and its area of
application (for example, when
loading or unloading).
–– People, forklifts, loading
machines, etc. that are on
the move give intensity to the
picture.
–– Avoid boring brick walls and
“backyard” settings, and people
that does not belong in the
background.

Other useful
recommendations
Different situations require different
executions. Keep an open mind and
look for things that can give the
viewer a stronger impression.
–– If you want the vehicle to appear
fully loaded, lower the axles.
–– When driving on public roads,
use only legal light combinations.
–– Make sure the windshield and
the dashboard behind is clean
and tidy.
–– A clean vehicle is almost
always preferred. But a dirty/
muddy vehicle can sometimes
be effective, just make sure
everything is intact.

Get it right from
the start
–– Always try to shoot a photo
that’s ready to use.
Retouching is an expensive,
time-consuming process.

Scania Identity Manual — Imagery

Practical advice

People
–– Driver’s appearance is very
important.
–– Choose models/people who
are appropriate to the situation.
The models have to fit naturally
into the context and enhance
the credibility of the picture as
a whole.
–– Vary the models facial
expressions; happy/serious,
concern/at ease. Look in the
camera, and beyond.
–– Always make sure you have a
signed authorization from the
models/people.

Additional information

Vary perspectives,
vary lenses
–– Far in the distance or close-up.
Head-on or angled. Portrait
or landscape orientation. By
varying the lens and camera
position, you can achieve exactly
the effect you are looking for in
a given situation.
–– A telephoto lens with shallow
depth of field helps the vehicle
stand out from the background.
Wide-angle close-up emphasises
the vehicle’s size.
To avoid distortion, don’t place
the object to close to the edges
of the frame.
–– The possibilities are limitless,
just decide on the effect you
want and choose the right lens!
–– The image can be taken from
another vehicle on the move or
by following the vehicle with a
camera.
–– Adjust the shutter speed so
there is motion blur in parts
of the photo, such as wheels/
tyres, the road surface/kerb,
background, etc.

Photo quality

Scania Image Desk

–– The photographer should shoot
in RAW format and deliver TIFF
files in RGB colour (Adobe RGB
1998).

Scania constantly produces
communication material, and
we always need fresh images
from our various markets. Scania
Image Desk maintains the Scania
Media Provider, making images
and film available for the global
organisation. If you have material
that might be of interest to other
parts of Scania’s organisation,
or if you have questions or need
further advice/tips, please contact
Scania Image Desk:
imagedesk@scania.com

Don´t forget –
Authorisation
–– Photographers must sign
a release authorising free use
of their photos for commercial
purposes in the whole Scania
organisation.
–– Note that people appearing in
a photo must also sign a written
release permitting further
publication.
–– Scania Image Desk provides
templates for agreements for
photographers and people/
models.
–– Make sure you have the right
permits for shooting on the site.

Scania Identity
Helpdesk
Questions regarding this manual
and the Scania brand identity may
be submitted to Scania CV AB,
Brand Communication, through
Scania Identity Helpdesk at:
identity@scania.com

Scania Media Provider
All images shown in this document
can be downloaded via Scania
Media Provider https://media.
scania.com or ordered from
Scania image desk at
imagedesk@scania.com
In the category Corporate identity/
Photographers choice our own
photographers publish their
selection of images specifically
representative for the Scania
imagery and Scania identity.

–– Details like swirling dust, water
spray on a wet road surface and
other traffic reinforce the feeling
of movement and action.
Scania Identity Manual — Imagery

scania Identity manual – appendix

film

Edition 2017.05 16MC279 © Scania CV AB 2017

Table of contents

Introduction
Opening sequence
Primary endlogo – Animated
Secondary endlogo – Still, negative
Secondary endlogo – Still, positive
Typography
Voice, music and sound
Imagery
Don’ts
Additional information

Introduction

2
3
4
5
6
7
8
8
9
10

To ensure a strong unified global
brand identity, principles for
applying the brand assets on
film have been developed. This
appendix outlines a set of do’s and
don’ts for the use of logotype and
text in film. The aim is to harmonise
the representation of the Scania
brand across all film and video
content.
This appendix is part of the Scania
Identity Manual, part no. 16MC135.
For detailed instructions on the
application of all brand assets
such as wordmark, symbol, lock-up
logotype, colour and typography,
please refer to the respective
section in the Scania Identity
Manual.

For more information about
imagery please see Scania Identity
Manual appendix for “Imagery“,
part no. 16MC280.
All artwork files mentioned in this
document can be downloaded via
the Scania Media Provider:
http://scania.media.com or be
ordered from Scania CV AB at
identity@scania.com.
Any brand and identity related
questions can also be directed
to identity@scania.com.

Imagery
Scania’s brand imagery should
always be grounded in reality: our
own, and that of our customers.
Neither images nor films should
look fake or overly retouched.
We use natural light with depth
of field, showing real people in
real situations. This way Scania
is always present and shows that
we understand our customers and
every bit of their business.

Scania Identity Manual — Film

Film

Opening sequence

The size of the vertical lock-up logotype is 50% of the width of the screen, always centered.

To ensure a strong unified global visual
identity all films produced by and for
Scania must end with a Scania logotype.
Depending on which type of film you are
producing a logotype can also be added
in the opening sequence.
If using a logotype at the beginning of
the film, always use the vertical lock-up
logotype as shown to the right. The
size of the logotype is set to 50% of the
width of the screen and the artwork is
vertically and horizontally centered. For
standard widescreen formats (16:9) use
the endlogotype artworks provided in the
Scania Media Provider (see file names
under each illustration to the right).

Primary version — Negative on Scania Dark Grey (1920x1080px)
17084-001

Secondary version — Negative on Scania Black (1920x1080px)
17084-002

Secondary version — Positive on Scania White (1920x1080px)
17084-003
The positive artwork is only used if the first image of the film is
too bright for the negative logotype to be clearly visible.

For opening sequences, there are two
ways to apply the Scania logotype:
1. Fade-in: The logotype fades in on top
of a coloured background as outlined
to the right. The fade in time should be
set to 0.5 seconds.
2. Still: The logotype simply appears as
part of the intro of the film, on top of a
coloured background as shown to the
right.
If you want to add text, please review
the instructions about typography in this
document.

Scania Identity Manual — Film

Film

Primary endlogo
– Animated

Primary version – Vertical lock-up logotype against Scania Dark Grey background.

The primary endlogo is animated and
fades from black to Scania Dark Grey
while the symbol is revealed through
light play, followed by the fade-in
of the wordmark.
When using the endlogo, let the film
first fade to black, then add the artwork.
A secondary version is available,
against a Scania Black background.
If you wish to add additional messages
or other information such as an URL,
do so on a separate black, grey or white
frame before the endlogo.
Please note that the content and
tonality of each film should dictate the
use of the endlogo. If you find it suitable
to end your film with the logoype
against an image or a white or black
background, a still endlogo is available.
See the following pages for more
details of how to use the still endlogo.

2017031-001MOV

Secondary version – Vertical lock-up logotype against Scania Black background.

2017031-002MOV

Scania Identity Manual — Film

Film

Secondary endlogo
– Still, negative

Widescreen 16:9

As an alternative to the animated
endlogo, a still endlogo is available.
This is particularly useful for shorter
clips for social media or other occations
when the animated endlogo is deemed
too expressive. Both a positive and
negative version is available, and
specific artworks with set proportions
are available.
To apply the negative still endlogo:
1. Use the specific artwork available.

Primary version — Scania Dark Grey (1920x1080px)
17084-001

Secondary version — Scania Black (1920x1080px)
17084-002

Tertiary version — Transparent (1920x1080px)
17084-004

Primary version — Scania Black (1920x1080px)
17084-005

Secondary version — Transparent (1920x1080px)
17084-006

2. Choose between the three possible
backgrounds as illustrated to the
right. Scania Dark Grey is primary.
3. Add a 1.5 second fade-in effect (do
not add additional effects to the
endlogo).
4. Fade out to Scania Black or Dark
Grey or leave the endlogo as the final
frame.

Letterbox/Panoramic
The logotype is available in an adapted version for
films using letterboxing. Due to the top and bottom
bars being black, the version with Scania Dark Grey
is not available in the letterbox/panoramic version.

If you wish to add additional messages
or other information such as an URL,
do so on a separate black or grey frame
before the endlogo.
In addition, a still endlogo is available
for letterbox/panoramic films. Here,
the still logo can fade-in (1.5 sec) on top
of an image or onto a black screen.

Scania Identity Manual — Film

Film

Secondary endlogo
– Still, positive

Widescreen 16:9

As an alternative to the animated
endlogo, a still endlogo is available.
This is particularly useful for shorter
clips for social media. Both a positive
and negative version is allowed, and
specific artworks with set proportions
is available.
The positive artwork is only used if the
film naturally fades to white or if the
last image of the film is too bright for
the negative logo to be clearly visible.
To apply the positive still endlogo:

Primary version — Scania White (1920x1080px)
17084-003

Secondary version — Transparent (1920x1080px)
17084-007

1. Use the specific artwork available.
2. Choose between the image or white
background.

Letterbox/Panoramic

3. Add a 1.5 second fade-in effect.
Do not add additional effects to the
endlogo.
4. Fade out to black or leave the
endlogo as the final frame.
If you wish to add additional messages
or other information such as an URL,
do so on a separate white frame before
the endlogo.
In addition, a still endlogo is available
for letterbox/panoramic films. Here, the
still logo can fade-in (1.5 sec) on top of
an image.
Scania Identity Manual — Film

Primary version — Transparent (1920x1080px)
17084-008

Film

Typography
To harmonize the use of typography
in film let the following principles
guide your work.
For all graphics, always use a font
from the Scania Sans typeface
family.

Ceruptat andanis et velestio quam ad minulles
mostis am sin cus vendi odisi con est, officil magnihi
llabo. Ebistiu sciantio iunt, sus, sincture nonsed
ut plignate Uptas et, conemporum fugia dest.

for the only business that matters.
yours.

Always apply the typographic
settings that are outlined in the
Scania Identity Manual under the
chapter on Typography.
While Scania in general always align
text to the left, in film an exception
is made. For key messages or added
information such as a URL, always
center text both horizontally and
vertically.

Steve Pope
Field-test Driver

Short copy – For copy on 1–5 rows, use Scania Sans Headline
Bold/Regular with 95% leading.

Long copy – For longer copy, use Scania Sans Bold/Regular
with 125% leading.

Name/titles – Use Scania Sans Bold/Regular with 125% leading,
always left-aligned, primarily in the bottom left corner.

For names and titles always left align
text as shown in the examples to
the right.
As a rule, always use white text when
possible. Subtle shadowing can be
applied to text when the film is very
bright to ensure high readability.

Get the full story at
scania.com

For the use of graphic elements in
film, please refer to the separate
Illustrations and Infographics
appendix.
Copy + endlogo
If you wish to add additional messages or information such as an URL,
do so on a separate black, grey or white frame before the endlogo.

Scania Identity Manual — Film

Film

Voice, music and sound

Scania’s tone of voice

The sounds added to a film can
profoundly shape the experience of
the Scania brand. Therefore, when
recording a voice over, selecting
music or adding sound effects
to your film, always be mindful of
Scania’s tone of voice.

Honest
The way we express ourselves is
forthright and open, never vague or
unclear. Honesty builds trust and
a sense of safety, which paves the
way for constructive dialogue and
great relations.

Just like Scania’s image style is
grounded in reality and never look
fake or overly retouched, the sound
added to a film should follow the
same principles. Avoid adding
unncesseary or overly expressive
sound effects and ensure your voiceover sounds natural, sincere, honest
and confident.

Sincere
Being frank and no-nonsense
makes the Scania brand come
across as approachable and down
to earth. Sincerity is key to building
lasting partnerships, which is one
of the most important cornerstones
of our business.

Imagery
Respectful
Respect is a fundamental aspect of
our tone of voice, since it reflects
our heartfelt appreciation for all
our customers, employees and
partners. Respect for the integrity
of the natural environment is also
evidenced in our commitment to
sustainable business practices.
Confident
We are leaders in the market.
Without ever being arrogant, we
know our worth and our strenght.
This is reflected in how we speak
and write – with self-assurance,
pride and determination.

Scania’s brand imagery should
always be grounded in reality: our
own, and that of our customers.
Neither images nor films should
look fake or overly retouched.
We use natural light with depth
of field, showing real people in
real situations. This way Scania
is always present and shows that
we understand our customers and
every bit of their business.

For music, make sure to match
the content and tempo of the film
with the style of music used. It is
recommended to consider what
music to use before editing starts.
Finally, always ensure that you own
the usage rights to the music that
you use.

Scania Identity Manual — Film

Film

Don’ts

Don’t place the negative logotype against a too light
background.

Don’t place the positive logotype against a too dark
background.

Don’t use any other background colours than dark
grey, black or white.

Don’t change the size or proportions of the logotype.

Keep on truckin’

Don’t use the symbol or wordmark separately
in film.

Scania Identity Manual — Film

Don’t tilt, shear or rotate the logotype and don’t add
effects to the logotype or the background.

Don’t use the horizontal lock-up logotype.

Don’t combine copy based messages and the logotype.

Additional information

Equipment and quality

Scania identity helpdesk

–– Always shoot in at least full HD i.e.
1080p (progressive).

Questions regarding this manual and the
Scania brand identity may be submitted
to Scania CV AB, through Scania identity
helpdesk at: identity@scania.com

–– Preferably shoot in PAL 25 fps or
50 fps if possible. Varied framing
makes it easier to do good editing.
–– Make sure to take some
establishing shots, but don’t forget
the details.
–– Use a tripod or other equipment for
stabilisation.

All artwork files mentioned in this
document can be downloaded via
the Scania Media Provider:
http://scania.media.com
or be ordered from Scania Image Desk at
imagedesk@scania.com

–– Make sure to use windshield on
all microphones when filming
outdoors.
–– When shooting aerial footage, for
example with a remote controlled
drone or from a helicopter, make
sure all permits are in order.
–– Always use as low compression
rate as possible when delivering
the material.
–– Always use professionals for more
advanced productions, consider
hiring a production agency.
–– Always ensure that you own the
world wide usage rights to any
material that you share.

Scania Identity Manual — Film

scania Identity manual – appendix

illustrationS AND
infographics

Table of contents

Introduction
Product illustration
Environmental illustration
Infographics
Don’ts

Introduction

2
3
5
8
10

To ensure a strong unified global
brand identity, visual principles
for illustrations and infographics
have been developed. The aim is
to harmonise the representation
of the Scania brand across all
illustrations.
Illustrations and infographics are
used to support communication
in addition to copy and images,
and can be used to illustrate
enviroments, products, information
flows and much more.
This appendix is part of the Scania
Identity Manual, part no. 16MC135.
For detailed instructions on the
application of all brand assets
such as wordmark, symbol, lock-up
logotype, colour and typography,
please refer to the respective
section in the Scania Identity
Manual.
Any brand and identity related
questions can be directed to
identity@scania.com.

Scania Identity Manual — Illustrations and infographics

Product illustration
Levels of detail

Illustrations can be used to show
product details or specific parts,
and when the appropriate photo is
not available. For all our products
including trucks, buses and engines
four levels of detail for illustrations
have been developed to guide the
use of illustrations. No other kind of
illustrations should be produced.

Level 1

Level 2

Level 3

Outlines + gradients/3D rendering via CAD software.

Outlines + colour fillings from the Scania colour palette.

Outlines only.

The most expressive way to illustrate products. It
simulates the actual appearance of the product and is
used in applications where a photo is not suitable.

Between level 1 and 3, used when the application
does not require photo-like illustrations or a technical
drawing.

Similar to a technical drawing. Used to highlight
product specifications and certain parts and features
of the product.

Select the level of detail
appropriate for you application of
illustration. Ensure coherent use
and do not mix different levels of
details in the same image or in
context of communication.

Level 4
When illustrations need to be
reproduced in a small scale,
simplify by removing as many
details as possible. Make sure the
most characteristic features still
remain.

Scania Identity Manual — Illustrations and infographics

Product illustration
Levels of detail

Select the level of detail
appropriate for you application of
illustration. Ensure coherent use
and do not mix different levels
of details in the same image or
communication.

Level 1

1 1 1 22 2 33 3
Level 2

Level 3

Outlines + gradients/3D rendering via CAD software.

Outlines + colour fillings from the Scania colour palette.

Outlines only.

The most expressive way to illustrate products. It
simulates the actual appearance of the product and is
used in applications where a photo is not suitable.

Between level 1 and 3, used when the application
does not require photo-like illustrations or a technical
drawing.

Similar to a technical drawing. Used to highlight
product specifications and certain parts and features
of the product.

Level 4
When illustrations need to be
reproduced in a small scale,
simplify by removing as many
details as possible. Make sure the
most characteristic features still
remain.

Scania Identity Manual — Illustrations and infographics

Environmental illustration style

Holistic view
Environments
The monochrome use of colour
results in a more professional
stylistically pure expression.
The image to the right is a good
represenation of the style to use
for illustrations.
If you must use colours to highlight
details or parts of your illustration
always use Scania’s primary
supporting and secondary
colours only. All colour code and
instructions can be found in the
Scania Identity Manual.
When Scania products are used in
environmental drawings, the
simplified illustration examples to
the right should act as a guidance.

Scania Identity Manual — Illustrations and infographics

Environmental illustration style

On light backgrounds, either colour
from the Scania colour palette can
be used.

On dark backgrounds, either use
negative or positive colour relation,
for maximum contrast.

Scania Identity Manual — Illustrations and infographics

Environmental illustration style

Detailed view
Environment + product
Combining product and environment
illustrations can be a powerful tool to
support communication.

Either make the illustration one-coloured and
outlined or utilise the Scania colour palette to
enhance details and sense of depth.

Good examples include using
illustrations to outline features
of transport systmes and logistic
flows, to present product / service
features and to clarify size and scale
relationships.

Scania Identity Manual — Illustrations and infographics

Scania Financial Services offer flexible
financing to suit the customers’ business
plan and budget – whether buying one
vehicle or expanding a fleet. Scania's
insurance offering provides efficient
claims handling and replacement vehicles
when needed – helping to improve uptime.

Infographics

To the right, icons, illustrations, text
and photography is combined into
an infographic image. Such images
are powerful tools to single out
and present information in dense
formats.

Scania’s first connected truck was
introduced in 2002. In 2011 we began
to systematically leverage data on
vehicle performance, when we
standardised connectivity by fitting
the Scania Communicator in all our
trucks on the first markets.

The Scania truck rental fleet has an
extensive range of vehicles, and suits
customers seeking to avoid tying up
operational capacity and capital.

Scania in brief

In this section we showcase
the use of illustrations and
infographics. Please use the
examples as references and
guiding principles for creating
communications using illustrations
for Scania.

Connectivity is increasingly integral
to all of Scania’s customer-facing
activities. It brings huge benefits to
everything from product
development to sales tools and
intelligent services.

This strategic decision to invest early
in connected products means that
Scania now has a critical mass of
data to help us transform our
customer offering, opening up
Buses and coaches
further
opportunities for helping our
customers further increase their
efficiency and profitability.

Letting customers focus on their
core business
Operation support and operation
solutions
managementScania’s
are services
enabling
Trucks
customers to focus on their core
business.
Examples include Scania Fleet Care, our
monitoring, repair and maintenance
service that makes sure each vehicle is
performing at peak condition.

SCANIA AT A
GLANCE 2016
Luleå
Södertälje
Oskarshamn
Meppel
Zwolle
Angers

We use the data from connected
Scania offers
complete range
of citythey are used
Scania supports transport companies
vehicles
to astudy
how
buses and coaches for public transport
across the world by delivering tailor-made
Scania’s customer workshop services
operators
and coach
companies. continuous
heavy trucks used for each customer’s
in real
time,
enabling
As urbanisation increases, public transport
need, including long-haulage, distribution
is growing in importance.
provide customers with Scaniaand construction.
improvement
of vehicle and driver
technicians for their own workshops
to
Engines
Services
performance,
and our workshop
meet servicing needs at the customer
services. Scania's service workshops
site.
can not only to remotely read vehicle
data and diagnose the vehicle in
Scania Fleet Management gives the
connection to planned workshops
transport company tools for efficient
Scania’s extensive service offering
Scania engines can be found at the heart
includes
tailor-made
of machines required to be in use 24visits,
hours
butworkshop
alsoservices,
ensure
precisely the
transport operation and planning,
maintenance plans, financing and
a day, including wheel loaders, patrol boats
solutions, driver training
and
and emergency power gensets.
rightinsurance
maintenance
plans
based on
coaching and services for support and
execution and integration in customer
management of our customers operations.
specific
use
and
driving
style rather
operations to increase the efficiency of
than
just driving
distance. The
Sales and deliveries 2016, geographic
distribution,
%
the
fleet.
Customers
can
choose
from
Driver
training
Net
product segment
2016, %
NETsales
SALESbyPRODUCT
BY SEGMENT
customer
from increased
Trucks
Buses/Coaches
Engines benefits
Services
different packages
39,146that track vehicle
■ Trucks 60%
vehicle
availability.
73,093
Units
8,253 Units
7,800
SEK
21,611 m.
■ Buses 10%
Buses
EnginesUnits
Services
utilisation, driver performanceTrucks
and fuel

Lahti
St. Petersburg
Slupsk

Busan

Please note that illustrations
are not supposed to be used to
decorate communication materials.
Feel free to combine infographics,
illustrations and photos but
avoid placing infrographics and
illustrations on top of photos
and text.

Taipei

Bengaluru

Potential for our industry
With a growing need for transport,
more efficient logistical flows and
improved filling rates, connectivity has
the potential to really change the
industry for the better. As digitalisation
advances, Scania is working to ensure
our trucks, buses and engine
installations will be part of
‘ecosystems’ of integrated mobility,
where machinery and road
infrastructure, such as signs and traffic
lights, communicate with each other
and with people.
The real transformative potential lies in
enabling communication within the
whole transport system. Connectivity
has the potential to optimise flows
within the whole system, not just the
logistical flow of different industries.
This will be particularly significant
when it comes to sustainable public
transport solutions for cities. The need
for low-carbon mobility that minimises
the effect on climate, air quality, and on
the safety and liveability of urban areas
can be addressed through buses and
rapid transport systems that use
digitalisation technology.

Bangkok

Kuala Lumpur

Key
Regional Product Centres
Production units
Research and development
Sales and services

Tucumán

São Paulo

A global presence
Scania is a world-leading provider of transport solutions,
including trucks and buses for heavy transport applications
combined with an extensive service offering. Scania offers
vehicle financing, insurance and rental services to enable our
customers to focus on their core business. Scania is also a
leading provider of industrial and marine engines.

Johannesburg

With some 46,000 employees in about 100 countries, our sales
and service network is strategically placed where our
customers need us, no matter where they operate. Research
and development activities are mainly concentrated in Sweden,
with branches in Brazil and India. Production takes place in
Europe, Latin America and Asia with facilities for global
interchange of both components and complete vehicles.
In addition there are regional production centres in Africa,
Asia and Eurasia.
Scania is part of Volkswagen Truck & Bus.

Scania Annual and Sustainability Report 2016

■ Engines 2%
■ Service-related
products 20%
■ Used vehicles 6%
■ Other 2%

In 2016 Scania trained
39,146 drivers in safe
and efficient driving.

consumption. Interfaces include
attendance
smartphonesHealth
and
data can be received in
95.9%
real time.

Scania had 230,000 connected
vehicles at the end of 2016, and the
connected fleet is rapidly increasing as
the
communicator
is standard in
■ Latin America
29%
■ Latin America 22%
■ Latin America 12%
Scania also offers services tailored
to 10% ■ Latin America
■ Europe 67%
■ Europe 25%vehicles
■ Europe
42%
■ Europe
70% of our markets.
delivered
to 55
optimise transport solutions, whereby
we ■ Africa &
■ Africa &
■ Africa &
■ Africa &
The total global health
attendance in 2016 was
on a high and stable
level.

Oceania 6%

Oceania 14%

■ Eurasia 4%
look at a customer’s overall operation
and■ Eurasia 1%
■ Asia 13%
■ Asia 31%
identify waste and advise on
improvements in logistics flows.

Oceania 4%
■ Eurasia 2%
■ Asia 30%

Oceania 6%
■ Eurasia 3%
■ Asia 9%

Scania Annual and Sustainability Report 2016

Excerpts from Scania Annual and Sustainability Report 2016
Scania Annual and Sustainability Report 2016

Scania Identity Manual — Illustrations and infographics

Infographics
— Examples

Technical information

Our business

TAILOR-MADE
FOR EVERY NEED
Scania’s unique modular system is one of our most important
success factors. Developed over several decades, it is integral
to our flexible approach and lies at the heart of our business
model. Combined with our ability to tailor services, this
ingenious toolbox enables Scania to package solutions
optimised for a vast number of different transport needs.

CABS

Scania S-series
With unparalleled space and majestic views, taking a seat in the new
S-cab is a unique and exclusive experience.
Engines
410 to 730 hp

Normal

High

Scania R-series
R, as in reliable, robust and ready. Add agile and dynamic, and you have
the ideal partner for every kind of application.
Engines
410 to 730 hp

Normal

High

chassis
Axle conﬁguration
The new Scania tractors and rigids are available in a variety of
axle conﬁgurations. Contact your Scania dealer to ﬁnd the best
solution for your needs.

Fifth-wheel coupling
You can get your Scania tractor with a range of ready-mounted
ﬁfth wheels. In addition to the traditional ﬁxed or sliding ﬁfth
wheels, there is also the unique Scania direct-mounted ﬁfth
wheels option. This option gives an increase in payload by
approximately 90 kg. The Scania direct-mounted ﬁfth wheel
is available for both the two- and four-spring air suspension.

4×2
Chassis height:
low/normal

6×2 twin-steer
Chassis height:
low/normal

6×2
Chassis height:
normal

6×2 rear-steer
Chassis height:
low/normal
Only available
for rigids.

6×2 pusher
Chassis height:
low/normal

The next generation Scania

Scania Identity Manual — Illustrations and infographics

The modular system enables Scania to
provide individual specifications with a
limited number of parts and components,
and thus offer our customers an
extremely wide product range. This is
achieved through the design of the
interfaces between different components.
Each interface is precisely defined to
allow the greatest possible flexibility when
components are combined into the
correct performance steps in the vehicle.
With relatively few components and parts,
the modular system enables Scania to
achieve economies of scale and maximise
resource efficiency in research and
development and production. In service
operations, the modular systems ensures
high availability of spare parts and
continuity for the service technicians.
Customers benefit through a tailor-made
vehicle with high uptime, reduced fuel
consumption and optimised load capacity.
It is this strategic approach that gives
Scania the flexibility to tailor solutions to
different transport needs and to
accommodate various regional market
demands. The toolbox allows each vehicle
to be tailored to its specific purpose; new,
high quality technologies are brought to
market quickly and efficiently.
Scania’s modular product system is
applied to our entire product portfolio –
trucks, buses, coaches, and engines. A
great deal of the chassis components in a
bus are shared with those in a truck.
Scania’s industrial and marine engines are
developed from the base engines for
vehicles, making full use of the modular
concept.

Scania Annual and Sustainability Report 2016

Scania’s modular system is based
on three principles:
Standardised interfaces
Standard interfaces are the foundation of
modularisation. They are designed in such
a way that they do not change over time. In
line with Scania's continuous
introductions approach, this makes it
possible to install new components that
improve product performance without the
need to change the surrounding
components and structure. As an example
Scania could introduce the Euro 6 engines
without having to change the cab.
Same need, identical solution
Several components are often the same
despite different applications. The
shortest truck cab variant may be needed
in order to maximise cargo capacity both
in light distribution service and in a heavy
tipper truck operating in a mine. The same
needs should always result in identical
solutions.
Well-balanced performance steps
The selected performance steps are well
balanced to match the specific customer
needs; this results in differences in cab
sizes, engine output, frame strengths and
number of axles. Scania Research and
Development continuously evaluates how
to further refine the modular system in
order for Scania to have the smallest
possible number of parts and the largest
possible selection of variants in its
product portfolio to give each customer
an optimised product.

Our business

Specification
options

Tailor-made for application
Cabs
Scania’s cabs are strongly
modularised, with a common frame,
common outer panels and interior
parts. Cabs are fitted at different
heights and lengths to suit different
applications and to give the
customers ample opportunities to
optimise space and comfort in the
cab. Only one size of windshield is
used in all cabs.

Trucks

Buses

Engines

Axles
Driven, steered and tag axles are
part of Scania’s modularised range,
and used in various combinations in
2-, 3-, 4- and 5-axle vehicles. Some
driven axles are available with hub
reduction.

Engines
Gearboxes

Frames
Frames are manufactured in several
strength classes and lengths. The
most rugged ones feature an inner
frame to handle extra-heavy loads.

With two main gearboxes in
combination with range and splitter
units, Scania can build 28 types to
cover haulage needs ranging from
16 tonnes to 200 tonnes gross train
weight. Gearboxes are available with
manual or automated gear changing
(Scania Opticruise), and can be
ordered with an integrated Scania
Retarder, a hydralic auxiliary brake
system, attached to the gearbox.

Scania’s engine range is based on
three engine series featuring five,
six or eight cylinders. From these
engine building blocks, made out
of 2 litre unit cylinders, 63 basic
types of engines can be built. With
output levels ranging from 230-730
hp, torque of 1,050-3,500 Nm, and
in compliance with all applicable
emission standards. In addition
the engines can be built to run on
either diesel, biodiesel, hydrotreated
vegetable oil (HVO), bioethanol,
liquified or compressed natural gas.

Scania offer tailor-made solutions
for a wide range of different
applications, allowing us to meet
specific demands of various
industries, from mining, forestry,
bus systems, to retail distribution
and waste handling. By using
real-time data from our connected
vehicles, the possibilities to tailor
optimised solutions for all types of
driving assignments have never
been bigger.
In close cooperation with different
industries and selected customers,
Scania has analysed the relevant
data for each application and
driving activity, and has also
monitored typical routes and
transport patterns in order to
develop truly application-focused
products and solutions that offer
improved efficiency, high
performance and lower
environmental impact.
These carefully-tailored
specification recommendations are
made possible by the operational
and performance data gathered by
Scania’s extensive network of
connected vehicles. From this data
we extract the necessary
intelligence to optimise the
customer’s vehicle and its
maintenance. The data is also used
to optimise the sales process when
customers seek to replace or
up-grade their fleet.
With the insights from having an
application approach, Scania can
continuously improve the modular
system to develop the right
components best suited for each
application.

Scania Annual and Sustainability Report 2016

Don’ts

Scania always aims to mimic reality
in all representations when it
comes to product and environment
illustrations.
Stick to the styles outlined in this
guideline and avoid distorting your
illustrations with additional effects
such as shadows or flares.
If you seek help from a third party
in producing illustrations for Scania
make sure to share this guideline as
part of the brief.

Scania Identity Manual — Illustrations and infographics

3 1

Don’t use gradients with unnatural color combinations.

Don’t make the lines too thick.

Don’t add effects to the illustrations.

Don’t combine illustrations with photographs,
where they appear as part of the setting.

Don’t alter the illustrations in a nonproportional way.

Don’t add effects to the illustrations.

scania Identity manual – appendix

stationery

Table of contents

Introduction
Business card
Letter, A4
Message card, A6
Envelope, C5
E-mail signature

Introduction

2
3
4
5
6
7

This appendix is part of the Scania
Identity Manual, part no. 16MC135.
For detailed instructions on the
application of all brand assets
such as wordmark, symbol, lock-up
logotype, colour and typography
please refer to the respective
section in the Scania Identity
Manual.
Instructions for use of other
logotypes, i.e. for independent
companies, are available in the
Scania identity manual appendix
for “Partner companies”,
part no. 16MC194.
Any questions should be
directed to Scania CV AB,
Brand Communication at
identity@scania.com

Scania Identity Manual — Stationery

Stationery

Business card
The name is set in Bold, all other
text is set in Regular.
Each paragraph is separated by
1.7 mm spacing. The maximum
number of text lines is ten,
including two paragraph spacings.

Colours
The symbol is printed in full colour,
the wordmark in Scania Blue (PMS
or CMYK) and all copy is set in
black.

Size 82 mm × 54 mm
Margins 5 mm
Typography
Scania Sans Regular/Bold 8/6.5 pt
Leading: 125%
Kerning: 0/metric
Word spacing: 100%
Paragraph spacing: 1.7 mm
Wordmark 41 mm × 6.78 mm
Full-colour symbol 9.832 mm × 9.346 mm
(1.5 × height of wordmark)

Ann-Sofie Hellström
VD-sekreterare
Telefon +46 8 553 811 30
Mobil +46 70 758 11 30
Fax + 46 8 553 811 31
ann.sofie.hellstrom@scania.com
Scania-Bilar Sverige AB, 151 87 Södertälje, Sverige
www.scania.se

Paper
Matte white, colourfast and
environmentally approved
paperboard with a weight of
200–300 grams (e.g. Scandia 2000
by Antalis, Natural, 300 grams).

Back of card
Should be blank or used to repeat
the information from the front of
the card in a second language or
as QR-code.

Maria Hansson
Graphical Identity Manager
Sales and Marketing
Marketing Communications Production
Phone +46 8 553 897 31
Mobile +46 70 086 35 42
maria.hansson@scania.com
Scania CV AB, SE-151 87 Södertälje, Sweden
www.scania.com

Scania Identity Manual — Stationery

Stationery

Letter, A4
The letter uses the A4 vertical
grid and features a standardised
layout with the address information,
and date/city/town divided into
groupings. Page one includes the
Scania symbol and wordmark,
all following pages excludes the
wordmark.

Colours
The symbol is printed in full colour,
the wordmark in Scania Blue
(PMS or CMYK) and all copy
is set in black.

Paper
Matte white, colourfast and
environmentally approved with
a weight of 80–100 grams (e.g.
Scandia 2000 by Antalis, Natural,
80–100 grams).

Size 210 mm × 297 mm
(can be varied to meet national standards)

Name Surnamne
Address
123 45 City/Town
Country

Page 1 (3)

Wordmark/symbol See Scania Grid
in the Scania Identity manual
Headline
Scania Sans Bold 12–16 pt
Leading: 125%
Kerning: 0/metric
Word spacing: 100%

Subheader 1, 10 pt, bold, prefarably not longer than one line

Date
City/Town
Our reference
Name Surname
Your reference
Name Surname

Body copy
Scania Sans Regular/Bold 8–12 pt
Leading: 125%
Kerning: 0/metric
Word spacing: 100%

Handled by
Name Surname

Occus dolles doluptur, senis ex eos rem sim re pero milit volestis ra quaeped
et adit aliciliquis quo qui nossimus. Arumqua tioreperro eatem aut volupta
tiossumquis niendi nihilis ma venimus, si consent acerae plaut volorib
usandisint et inturiberit dolorpor res doluptas quaestrumet magnatiunt od
exerum cupta volupti onsent laborpo riorum ad quatem re vellacias mo ipicid
quatemporem dentoria voloria dolor rerrovi tiossun totasin isitat lis as aciis
verem lab int voluptas provid etus.

Itatium volo bearuntotate voles
maxima nistion sequident

Subheader within subheader
Moluptas sequunt rempore laccae porro berunt magniam que laborem
volorum qui is mostioris autendi unt re vero id que nonseni taestia quatur
aborepro tem aditem con pe quo iducia cones min eos explis acidebit
ipis esti re consequam, sinuscia cus expe etur, cuptatur, alitata tendicab
ilique vit litam fugit, ut omnis dolorestia veliciae ad eosa volor aspelesti
ipici duciiscium quam quament ommod etur re sunto maximol orumquid
quiatenes corro ommollorerum et endissi ressinimus quo ilit maio quisto
blati dent, sitaectorero ommolor eriorer natiis que nosapic illorro quis
idunturibus acillatiam, sapis qui dit, que pro to et preptatur, quiatur ant
occaboribus magnit abo. Nem laborro rescium as enit mo illiqua spidusa
eceribu scienih illabor epeliatiis repturem am con pero ium id qui beaque
sincid quis mos sam dolorro ex eturerum nitas eos moluptium aut utempor
eruptur? Bis enis arios int.

Qui archil maior sum quae ea pelibus, que molo voluptae dolessumque
id moles evelibusda sunt et vit iusaerum net erest qui sed ut pre most,
susam eost aut ipsunt. Eped ut harcia qui aut alis ut rem facernam utatios
eari dolore quatum et ipiendi is vel illupta quatiumque diaecae ctatemp
eritatemque nobitio nseque sitae nobite moles de pedi dis aut pra
eserchictur, niam doluptate consed ut autae cum sapit que rest aut qui sunt
officae sum eum et volent.

Address info
Scania Sans Regular/Bold 6 pt
Leading: 125%
Kerning: 0/metric
Word spacing: 100%

Ute plantib usandus aut mod exeri cullit ipicto venis aut int etur aruptio
explab ipsum re, ut quatium iliquo blaborepelis sitae officium quunt unt.
• Tes et audignihic tem iuri sus
• Dusae doluptati aut eos incid magnis aut essinum faceperi aliam quianis
in res autatur, ut est evellab oribusa ndaeped quatur?
• Edio volupiet que nullitiae maiorem voluptione volut exces quam, inctest
emporporibus maiosam que sum volutendis iur
• Sed et illuptates doluptam, tem sitatem facimagnis eum quatur?

Line
0.25 pt, solid, 100% black

Best Regards,

Subheader 2, 10 pt, prefarably not longer than one line
Name Surname

Moloren denihicius id mos experum aliqui as eliquod que labore laborepudit
fugia idelest ruptati aturiore inverum ute nem faccusa ntiande sedionsequi
te nis sinihic tecepuda quid quae lia sum que dolut fuga. Nemped moloratet
vendam aut apiciuscia sedia namust, aut exerum ilibuscia que volume
eiuntium voles sint atibusdam fugiaerum soloreperum sinctatet lautemqui
ipsunt, sunte ne dunt volumquas eicimus aborite periate mperibusdae es nis
prehentio vent.
Neserer ionectem atatquo minis same porite venet denimagniet esto
omnis estiossin parcium veliqui od quae ligendel moluptatem dolenem re
nos mintiore, sandam ellores simusandant dolore oditae am, omnim ant

Scania CV AB
SE-151 87 Södertälje, Sweden
www.scania.com

Scania Identity Manual — Stationery

Ugia de volorepre simodia que placcatus simet modipsa eribus, qui
voluptatem si optaqui nihiciis dio modis molore, que comnime rem. Ut in
cum iunt, soluptatum unt volendipsam, secerem ducium sequam non plibus,
etur se maiorum quossitam voloreh endigeni sapelita quidell aborum es
sitaquae cor ressit, offic te vidia nullesc idestia diandit atiunt ut quid quo de
ilias doluptatur mo blaborit quiam fugiant et evel il ius plabo. Ulpa iur? Sequi
temolum volorer isimostium de volesenim vollaut quae corio. Anis illestrum
re, et hil imus et expe magnis aut omnihil lorehen ihiliqui optatus re libus es
aut omnim quo entiatur?

Page 2 (3)

Margins See Scania Grid in the Scania
Identity manual

Phone +46 8 553 810 10 Fax +46 8 553 834 01
Registered in Sweden: No. 123456-7890
Registered Office: Södertälje, Sweden

Scania CV AB
SE-151 87 Södertälje, Sweden
www.scania.com

Phone +46 8 553 810 10 Fax +46 8 553 834 01
Registered in Sweden: No. 123456-7890
Registered Office: Södertälje, Sweden

Page one includes the Scania symbol and wordmark,
all following pages excludes the wordmark.

Stationery

Message card, A6
The message card also uses
the A4 vertical grid (margins/
logotype sizes), to create a
coherent look with all other
stationery.

Colours
The symbol is printed in full colour,
the wordmark in Scania Blue
(PMS or CMYK) and all copy is
set in black.

Size 148 mm × 105 mm
Margins See Scania Grid in the Scania
Identity manual
Wordmark/Symbol See Scania Grid
in the Scania Identity manual
Typography
Scania Sans Regular/Bold 6 pt
Leading: 125%
Kerning: 0/metric
Word spacing: 100%
Paragraph spacing: 1.7 mm

Paper
Matte white, colourfast and
environmentally approved
paperboard with a weight of
200–300 grams (e.g. Scandia 2000
by Antalis, Natural, 200 grams).

Scania Identity Manual — Stationery

Stationery

Envelope, C5
Both C5 and C4 envelopes use the
samt margins and logotype size as
the A4-letter.

Colours
The lock-up logotype is printed in
full-colour. All copy is set in black.

Paper

Size 229 mm × 162 mm
Scania CV AB, SE-151 87 Södertälje, Sweden

Margins See Scania Grid in the Scania
Identity manual
Vertical lock-up logotype
See Scania Grid in the Scania Identity
manual
Typography
Scania Sans Regular 6 pt
Leading: 125%
Kerning: 0/metric
Word spacing: 100%

White, colourfast and
environmentally approved (e.g.
Scandia 2000 by Antalis, Natural,
115 grams). White envelopes are
standard. For special occasions
envelopes in Scania Medium Grey
may be used.

Name Surnamne
Address
123 45 City / Town
Country

Scania Identity Manual — Stationery

Stationery

E-mail signature
In order to strengthen the Scania
brand, we strive towards a correct
usage of the Scania logotype in all
communication from Scania. This
also includes e-mails.
There are separate e-mail
signatures for internal and
external communication. When
communicating with external
recipients (anyone not employed
in the Scania group), it’s important
to communicate the Scania
logotype properly. Hence, for
external communication your e-mail
signature must include the Scania
logotype in full colour. Internally
we don’t have the same need and
furthermore we have to avoid
unnecessary server loads with
images and extra text, which is why
the Scania logotype is not included
in the internal signature.
The global Scania e-mail signature
is mandatory for all Scania
employees. More information is
found in the instruction “Global
e-mail signature”, available on the
global intranet Reflex.

Scania Identity Manual — Stationery

Internal e-mail signature
Name
Arial Bold, 12 pt
Black
Title, organisation,
company name and
contact information
Arial Regular, 9 pt, grey

Maria Hansson
Graphical Identity Manager | Marketing Communications Productions, KAMP | Scania CV AB
Tel: +46 8 553 897 31 Mob: +46 70 086 35 42
SE-151 87 Södertälje, Sweden
maria.hansson@scania.com

External e-mail signature

scania Identity manual – appendix

signage

Table of contents

Introduction
Principles

Introduction

2
3

This appendix is part of the Scania
Identity Manual, part no. 16MC135.
For detailed instructions on the
application of all brand assets
such as wordmark, symbol, lock-up
logotype, colour and typography,
please refer to the respective
section in the Scania Identity
Manual.
Signage, flags and ordering
information are available in the
separate catalogue for signage
“Signage catalogue”,
part no. 17MC124.
Instructions for use of other
logotypes, i.e. for independent
companies, are available in the
Scania Identity Manual appendix
for “Partner companies“, part no.
16MC194.
Any questions should be
directed to Scania CV AB at
identity@scania.com.

Scania Identity Manual — Signage

Signage

Single brand strategy
Scania pursues a single brand
strategy. The Scania brand is
always the same, regardless of
geographical market or product
segment. The visual identity
reflects the brand strategy,
consistently promoting the single
brand, Scania, and conveying
the brand values pride, trust and
dedication.
This is achieved by following
the rules defined in “Scania
identity manual” and the direction
described in the “Brand Platform”.
The importance of proper and
consistent use of our corporate
trademark – the wordmark,
symbol and logotype – can not be
overstated.

One global signage
assortment
All Scania dealers and workshops
must clearly communicate the
Scania identity with signs in such
a way that customers immediately
recognise that they are at an
authorised Scania dealer.
To ensure a strong unified global
visual identity, all signage must be
ordered from the global signage
assortment, via Scania parts centre.
“Scania Identity Manual – Signage”
(part no. 1596067) includes signs,
pylons and flags for visibility and
recognition at close, medium and
long range. Local production is not
allowed.
Production units utilize the
same global signage assortment
as dealers, but for wall signs
only wordmark signs are used
(without symbol), according to
“Scania identity manual – Signage
for production units” (part no.
1599023).
To protect the Scania brand and
ensure visibility, signs and flags
must be kept well maintained,
clean and undamaged.

Scania Identity Manual — Signage

This is an illustrative exampel of
placements and proportions only.

scania Identity manual – appendix

Service vehicles

Table of contents

Introduction
Principles for decoration
Service vehicles
Courtesy car and Parts Delivery
Mobile workshop and Recovery truck

Introduction

2
3
4
5
6

This appendix is part of the Scania
Identity Manual, part no. 16MC135.
For detailed instructions on the
application of all brand assets
such as wordmark, symbol, lock-up
logotype, colour and typography
please refer to the respective
section in the Scania Identity
Manual.
Brand in focus
All Scania dealers and workshops
should have vehicles for road-side
assistance services, recovery
vehicles or vehicles for parts sales
and distribution of parts. A uniform
and clear graphic identity for
these vehicles conveys a sense of
Scania brand values – pride, trust
and dedication. Adherence to the
graphic identity is essential and a
basic requirement for use of the
Scania trademark by the authorised
network.

Scania Identity Manual — Service vehicles

This appendix shows how to
implement self adhesive decor
stickers ordered from stock
through the parts ordering system.
Stickers and ordering information
are available in the separate
catalogue for service vehicle
stickers “Service vehicle
decoration”, part no. 17MC126.
Instructions for use of other
logotypes, i.e. for independent
companies, are available in the
Scania identity manual appendix
for “Partner companies”, part no.
16MC194.
Any questions should be
directed to Scania CV AB,
Brand Communication at
identity@scania.com

Service vehicles

Principles for
decoration
By applying the Scania logotype
to a vehicle we show that it is a
vehicle from an authorised Scania
dealer or workshop. Hence, the
logotype must only be applied to
vehicles performing service for
Scania. The logotype must not be
applied to other vehicles mainly
intended for private use.
Please note! Anyone driving a
Scania-branded vehicle represents
Scania and must act accordingly.
When the Scania logotype is
applied to a vehicle, the vehicle
must be white. The full-colour
Scania logotype must be placed
on the vehicle where it is suitable,
depending on the design of the
specific vehicle, but always in the
corresponding place on both sides
of the vehicle. Any text should be
Scania blue and written in Scania
Sans. The vehicle must be kept
clean and the stickers in good
condition.

Besides the Scania logotype, the
logotype for Scania Assistance
and dealer information may be
applied to the vehicle. For usage
of the Scania Assistance logotype
there are special requirements.
Please contact Scania Assistance
Head Office (scania.assistance.
headoffice@scania.com) for more
information. For vehicles without
Scania Assistance decor, this
location can be used for other
relevant information, e.g. “Courtesy
car” or “Scania Parts”. It may also
be used for the optional sticker
“24h emergency breakdown
service”, intended for dealers
and workshops who can provide
customers with assistance 24
hours/day, but who do not have an
agreement with Scania Assistance.
No other decoration, such as the
cropped griffin, must be used.

Scania Identity Manual — Service vehicles

Service vehicles

Service vehicles
Scania logotype
Full-colour horizontal lock-up
logotype is used for sides. The
vertical lock-up is used for front
and back.

Service Auto
Servicestreet 110
Servicecity
Tel 042-300 300

Company name, address
& phone number
Scania Sans Regular, upper- and
lower case, letter height maximum
80% of lower case height in the
Scania Assistance logotype. Colour
should be RAL 5013 or PMS 282.
Scania Assistance logotype
May only be used by markets
connected to Scania Assistance.
Other markets may use the sticker
for “24h emergency breakdown
service” instead.
Scania Assistance phone number
Scania Sans Regular, letter height
equivalent to the lower case height
in the Scania Assistance logotype.
Colour should be RAL 5013 or PMS
282.

Scania Identity Manual — Service vehicles

Service Auto
Servicestreet 110
Servicecity
Tel 042-300 300

Service vehicles

Courtesy car and
Parts delivery
Besides service vehicles, a dealer
might have other company cars,
such as courtesy cars and vehicles
for parts delivery. If possible, these
cars should be marked with their
intended purpose, e.g. “Courtesy
car” and “Scania Parts” as well as
dealer information (e.g. company
name, address and phone number).

Auto Center
Servicestreet 110
Servicecity
Tel 042-300 300

Courtesy car
Auto Center
Servicestreet 110
Servicecity
Tel 042-300 300

Courtesy car

Scania logotype
Full-colour horizontal lock-up
logotype is used for sides.
The vertical lock-up is used
for front and back.
Scania Courtesy/Parts car
– Side and back
Scania Sans Bold, upper- and lower
case, letter height approximately
100% of upper case height in
Scania logotype. Colour should be
RAL 5013 or PMS 282.
Company name, address & phone
number – Side and back
Scania Sans Regular, upper- and
lower case, letter height maximum
50% of upper case height in Scania
logotype. Colour should be RAL
5013 or PMS 282.

Scania Identity Manual — Service vehicles

Scania parts
Auto Center
Servicestreet 110
Servicecity
Tel 042-300 300

Scania parts

Service vehicles

Mobile workshop and
Recovery truck
Scania logotype
Full-colour vertical lock-up is used
for front and back. The horizontal
lock-up logotype is used for sides.

Service Auto
Servicestreet 110
Servicecity
Tel 042-300 300

Scania Assistance logotype
Scania Blue, RAL 5013 or PMS 282.

Auto Centre
Servicestreet 110
Servicecity
Tel 042-300 300

Company name, address
& phone number
Scania Sans Regular, upper- and
lower case, letter height maximum
80% of lower case height in the
Scania Assistance logotype. Colour
should be RAL 5013 or PMS 282.
Scania Assistance logotype
May only be used by markets
connected to Scania Assistance.
Other markets may use the sticker
for “24h emergency breakdown
service” instead.
Service Auto
Servicestreet 110
Servicecity
Tel 042-300 300

Scania Identity Manual — Service vehicles

SCANIA IDENTITY MANUAL – APPENDIX

MOBILE APPLICATIONS
STYLE GUIDE

Table of contents

Introduction
Typography
Logotype
Colours
Icons
App icons
Colouring
App name
Splash screens
Colouring
Examples
Don’ts
Additional information

Introduction

2
3
4
6
9
10
11
12
13
14
15
17
18

To ensure a strong unified global
brand identity, principles for
applying the brand assets in mobile
applications have been developed.
This appendix is part of the Scania
Identity Manual, part no. 16MC135.
For detailed instructions on the
application of all brand assets
such as wordmark, symbol, lock-up
logotype, colour and typography
please refer to the respective
section in the Scania Identity
Manual.
All artwork files mentioned in this
document can be downloaded via
Scania UX library: https://static.
scania.com/ux-library
Any brand and identity related
questions can be directed to
identity@scania.com

Scania Identity Manual – Mobile applications style guide

Typography

Placement
In mobile applications the Scania
Sans web font is used. The font is
available as TTF, Woff, Woff2 and
EOT.

Typographic settings
1.

Scania Sans Headline is used
for headlines and is available as
Regular or Bold.
Scania Sans is mainly used for body
copy and is available as Regular,
Bold or Italic. The bold weight may
be used for sub-headlines and italic
to highlight specific words in body
copy.
Scania Sans Condensed is only
used in specific cases where the
space is limited. It is available as
Regular, Bold or Italic.

Font files can be downloaded via Scania
UX library https://static.scania.com/
ux-library or ordered from Scania CV AB,
Brand Communication via
identity@scania.com
4.

Scania Identity Manual – Mobile applications style guide

Scania Sans Headline

Headline: Scania Sans Headline Bold
Font size mobile: 24px and up
Line height mobile: 120%
Font size tablet: 32px and up
Line height tablet: 90%
Text: upper case
Letterspacing: 0
Colour: #FAFAFA
Colour: #041e42
Subheadline: Scania Sans bold
Font size mobile: 9-16px
Font size tablet: 10-18px
Line height: 120%
Text: upper and lower case
Letterspacing: 0
Colour: #FAFAFA
Colour: #041e42
Bodycopy: Scania Sans Regular
Font size mobile: 9-16px
Font size tablet: 10-18px
Line height: 160%
Text: upper and lower case
Letterspacing: 0
Colour: #53565a
Labels: Scania Sans Bold
Font size mobile: 9-16px
Font size tablete: 12-18px
Text: upper case
Line height tablet: 120%
Letterspacing: 0
Colour: #FAFAFA
Colour: #041e42

SCANIA SANS HEADLINE BOLD
SCANIA SANS HEADLINE REGULAR
abcdefghijklmnopqrstuvxyzåäö
1234567890!”#€%&/()=?
abcdefghijklmnopqrstuvxyzåäö
1234567890!”#€%&/()=?

Bold

Scania Sans

Scania Sans Condensed

Scania Sans Bold
Scania Sans Regular
Scania Sans Italic

abcdefghijklmnopqrstuvxyzåäö
1234567890!”#€%&/()=?

Bold

abcdefghijklmnopqrstuvxyzåäö
1234567890!”#€%&/()=?

Regular

abcdefghijklmnopqrstuvxyzåäö
1234567890!”#€%&/()=?

Regular

abcdefghijklmnopqrstuvxyzåäö
1234567890!”#€%&/()=?

Italic

abcdefghijklmnopqrstuvxyzåäö
1234567890!”#€%&/()=?

Italic

abcdefghijklmnopqrstuvxyzåäö
1234567890!”#€%&/()=?

Logotype

The Scania symbol is used in
the header as the main identifier
for Scania. In applications with
a lot of text and when scrollable
views are required, the identity is
complemented with the Scania
wordmark in the footer.

Scania symbol

23/23

If separate logotype and
wordmark is not possible due to
circumstances outside of Scania
control, e.g. externally developed
applications, the combined
logotype lock-up is to be used and
prioritized with the vertical lockup as the primary choice, and the
horizontal lock-up as secondary.
Please note:
For the Scania symbol use the
SVG-file.

10 11 12 12 14 15 16 17 18 19 20 21 22 23

Header tablet version. The Scania symbol is always center-aligned within the header.
Scania wordmark
11/11
1

Logotype files can be downloaded via
Scania UX library https://static.scania.
com/ux-library or ordered from Scania CV
AB, Brand Communication via identity@
scania.com

2 3 4 5 6 7 8

9 10 11

Header mobile version.

Vertical lock-up logotype

Scania Identity Manual – Mobile applications style guide

1,5 X

Horizontal lock-up logotype

Footer mobile version.

Logotype

Placement

Example: Header + navbar android app

The symbol should ideally be
centered within the header/navbar
area to maximize available space
for functionality.
A footer is only needed if the
application includes much text so
that the page is scrolled. The footer
is black with white text and Scania
wordmark.

Example: Header mobile

Scania Identity Manual – Mobile applications style guide

Example: Footer mobile

Colours

Brand colours and
primary supporting
colours

Brand colours

The Scania brand colours are
derived from the Scania symbol and
wordmark and effectively establish,
represent and communicate the
brand.
Scania Blue and Scania White
should mainly be used for text
and backgrounds. In digital
environments the base is a white
background with headlines in blue
and Scania Blue and body text in
Scania Dark Grey.
Scania Red must be used with
great care and only as a highlight
or accent colour, never to steal
attention from the griffin in the
Scania symbol. Be aware that
red can also be associated with
warning signs and negative results
(e.g. red numbers in a table).

Scania Blue

Scania White

Scania Red

RGB 4_30_66
HEX #041E42

RGB 250_250_250
HEX #FAFAFA

RGB 214_0_28
HEX #D6001C

Scania Light Grey

Scania Medium Grey

Scania Dark Grey

Scania Black

RGB 200_201_199
HEX #C8C9C7

RGB 151_153_155
HEX #97999B

RGB 83_86_90
HEX #53565A

RGB 45_41_38*
HEX #2D2926

Primary supporting colours

* To provide a less harsh impression,
the original Scania Black (RGB
0_0_0) is slightly adjusted to a
calmer RGB colour.

Scania Identity Manual – Mobile applications style guide

Colours

Secondary colours

Of the secondary colours, orange
is the foremost colour, mainly used
to highlight warnings or mandatory
fields and interactions. The
remaining secondary colours are
not used to the same extent.
Any of the secondary colours
may however also be used for
differentiation of mobile application
icons, together with the App icon
colours.

Scania Identity Manual – Mobile applications style guide

Scania Orange

Scania Beige

Scania Pale Green

Scania Green

RGB 227_82_5
HEX #E35205

RGB 206_184_136
HEX #CEB888

RGB 148_165_150
HEX #94A596

RGB 44_82_52
HEX #2C5234

Colours

App colours

The App icon colours have
been developed to differentiate
applications and services, in
application icons and splash
screens.

Scania Identity Manual – Mobile applications style guide

App colour 1

App colour 2

App colour 3

App colour 4

RGB 68_134_145
HEX #448691

RGB 94_56_133
HEX #5e3885

RGB 0_93_109
HEX #005d6d

RGB 225_169_62
HEX #e1a93e

App colour 5

App colour 6

App colour 7

RGB 137_106_115
HEX #896a73

RGB_93_167_169
HEX #5da7a9

RGB 96_178_108
HEX #60b269

Icons

Icons enables clear and
instantaneous communication for
information graphics and sales
support. In most cases the icons
need to be supported by text (and
must/cannot speak for themselves).
Use the icons for information, never
for decoration or as logotypes.
Use only the Scania icon system in
communication and applications.
Avoid using icons of another
design to ensure a coherent brand
expression. All icons should be in
SVG format.
Icons as well as instructions for creating
new icons are available in the Scania UX
library https://static.scania.com/ux-library/
icons.

Scania Identity Manual – Mobile applications style guide

App icons

To maintain a consistent and
uniform look for applications,
templates for the creation of icons
for new applications are available
for Android, iOS and watchOS.
The templates are built on a
grid system including the Scania
wordmark. The primary colours
are used as base, with white and
blue as the default colours. The
secondary and app colours can
be used in certain contexts where
more variation is needed.
(See next page).

Margins – Andriod app icon

Margins – iOS app icon

Android app icon

iOS app icon

Margins – watchOS app icon

These icons are tightly associated
with specific products and services,
and should never be reused
for other purposes or generic
iconography.
New app icons need to be
approved by Scania App Factory
(appfactory@scania.com).
Templates can be downloaded via Scania
UX library https://static.scania.com/
ux-library or ordered from Scania CV AB,
Brand Communication via
identity@scania.com

Scania Identity Manual – Mobile applications style guide

watchOS app icon

App icons

Colouring
The secondary and app colours are
used to differentiate between apps
as well as services, e.g. applied to
the creation of application icons.

Colouring examples

Scania Identity Manual – Mobile applications style guide

App name

When naming a new app, please
make sure that the following
principles are applied.
The name should:
–– be the same worldwide
–– avoid elaborate or fabricated
words and symbols
–– focus on the functionality of
the app
–– work without Scania as a prefix
–– be kept short and to the core
– preferably between 10 and 13
characters
Please note that all new names
must be approved by Scania
Designation Committee.

Scania Identity Manual – Mobile applications style guide

Splash screens

Templates are available for the
creation of splash screens for
Android and iOS devices. The
purpose is to create a uniform and
consistent look for all applications.
The primary palette is used as a
base, with white and blue as the
default colours. The secondary and
app colours can be used in certain
contexts where more variation is
needed. (See next page).
Colours used in splash screens
should correlate with the colour
usage in the respective app icons.
Templates can be downloaded via Scania
UX library https://static.scania.com/
ux-library or ordered from Scania CV AB,
Brand Communication via
identity@scania.com

STAR

Splash screen iPhone

Splash screen iPad (Portrait)

STAR

Splash screen iPad (Landscape)

Scania Identity Manual – Mobile applications style guide

Splash screen Android (Portrait)

STAR

Splash screen Android (Landscape)

Splash screens

Colouring
The secondary and app colours are
used to distinguish Scania’s various
apps and services. These colours
are also to be applied to the splash
screens.

Colouring examples

STAR

Scania Identity Manual – Mobile applications style guide

STAR

Examples

When creating a new digital unit for
Scania, we start with a light visual
base that leaves room for large
imagery and bold headlines leading
on to further content. Buttons and
menus should be distinct and in a
size which prioritizes interaction
accessibility both for web and
applications.
Assistance (iOS tablet app)

Assistance (Android mobile app)

Web site (mobile)

Scania Identity Manual – Mobile applications style guide

Examples

FEEDBACK

Feedback (Android tablet app)

GUIDE ME

Guide me (Android tablet app)

Scania Identity Manual – Mobile applications style guide

Vehicle Handover (Android tablet app)

Don’ts

Scania colours

Scania logotype

Scania Icons

Scania app icons

Scania splash screens

Don’t left/right align the Scania symbol.

Don’t use unapproved colours

Don’t use the Scania word mark in the header.
In applications with a lot of text and when
scrollable views are required, the identity is
complemented with the Scania wordmark in
the footer.

Scania Identity Manual – Mobile applications style guide

Don’t use the icons for decoration or as logotypes.
Only use the icons for information.

Don’t reuse app icons. Each icon is unique
for each app.

Avoid using icons of another design to ensure a
coherent brand expression. Use only the Scania
icon system in communication and applications.

Don’t reinvent the app icon templates or
change the margins. Use the templates from
Scania UX library.

Don’t reinvent the splash
screen templates. Use the
templates from Scania UX
library.

Additional information

Downloads

Scania Identity Manual

More information

All artwork files mentioned in this document
can be downloaded via the Scania UX
library: https://static.scania.com/ux-library
or be ordered from Scania CV AB Brand
Communication at identity@scania.com

For detailed instructions on the application of all
brand assets such as wordmark, symbol, lock-up
logotype, colour and typography please refer to the
respective section in the Scania Identity Manual.

All information concerning Scania brand identity
is available via the global intranet Reflex
(https://corporate-intranet.scania.com) under
Brand & Marketing / Brand and identity.

Images can be downloaded from the Scania
Media Provider: http://scania.media.com

Scania App Factory
For information regarding the process for publishing mobile applications on Scania’s accounts and
mobile application development guidelines please
contact appfactory@scania.com
Scania Identity Helpdesk
Questions regarding this manual and the Scania
brand identity may be submitted to Scania CV AB
through Scania Identity Helpdesk at:
identity@scania.com

Scania Identity Manual – Mobile applications style guide

scania Identity manual – appendix

WEb applications
and Dealerships
online

Table of contents

Introduction

This appendix is part of the Scania
Identity Manual, part no. 16MC135.

Distributor and dealership websites:
Distributors
Captive dealers
Non-captive dealers
Multi branded independent dealers

3
4
5
6

External web applications

Domain name convention
The Scania trademark and name - dont’s
More information
Support

8
8
8
8

The aim of this document is to
unify the brand experience across
Scania distributors and dealerships
digital channels. The guideline
outlines how external websites are
to be designed and branded with
varying degrees of co-branding
using the Scania masterbrand. The
guideline also describes how to
safeguard the brand experience in
other external web applications.
For the use and application of all
brand assets, such as logotype,
wordmark, symbol, colours
and typography please refer to
respective section in the Scania
Identity Manual.
Any questions should be directed to
Scania CV AB, Brand Management
and Marketing Communications at
identity@scania.com

Scania Identity Manual — Web applications and dealership online

Web applications and
dealerships online

Distributors
All Scania distributors* must use the
Scania ComOn concept (Scania’s
global Content Management System,
CMS) when creating an external
Scania website.

Country

CAREER SCANIA GROUP

PARTNERSHIP SOLUTIONS PRODUCTS AND SERVICES EXPERIENCE SCANIA SCANIA

Distributor sites are 100%
Scania branded. Only Scania brand
assets are allowed and only Scania
content (products and services) must
be published.
Separated wordmark and symbol
are used as the primary source of
communication. Scania wordmark is
placed in the upper left corner and
Scania symbol in the upper right
corner.

Mobile / tablet

When scrolling down, the Scania
symbol remains in the upper right
corner and the wordmark is replaced
by the main navigation.
Country** is set in Scania Sans
Headline Regular.

*) Multi branded distributors,
see page 6.

These are illustrative examples of design principles, and not the actual design.

**) When there are two or more Scania
distributors in a country, the country
name is replaced by the distributor
name.

Scania Identity Manual — Web applications and dealerships online

For mobile / tablet devices,
the Scania symbol is placed
top and center and Scania
wordmark placed bottom center
with country below (set in
Scania Sans Headline Regular).

Web applications and
dealerships online

Captive dealers
All captive Scania dealers must
use Scania ComOn (CMS) or the
Corporate UI when creating an
external Scania website.

DEALERSHIP NAME

AUTHORIZED SCANIA DEALERSHIP

PARTNERSHIP SOLUTIONS PRODUCTS AND SERVICES EXPERIENCE SCANIA SCANIA

Captive dealer sites are
100% Scania branded. Only
Scania brand assets are allowed and
only Scania content (products and
services) must be published.
The dealership name (normally
“Scania” followed by the district or
city name) is used as the primary
source of communication in the upper
left corner.
Mobile / tablet

Scania’s horizontal lock-up logotype
is placed in the upper right corner as
the secondary sender. The lock-up
logotype is used here to signalise
dealer site and harmonise with
websites for non-captive dealers.

DEALERSHIP NAME

Upon scrolling down the Scania
horizontal logotype is replaced by
the Scania symbol in the upper
right corner and the dealer name is
replaced by the main navigation.
These are illustrative examples of design principles, and not the actual design.
The name is set in Scania Sans
Headline Regular.

Scania Identity Manual — Web applications and dealerships online

For mobile / tablet devices,
the dealer name is placed top
center and the Scania symbol in
the upper right corner. Scania
wordmark is placed bottom
center. In case of long dealer
names, enable responsive
resizing of text to fit the box.
4

Web applications and
dealerships online

Non-captive dealers
All non-captive Scania dealers
must use Scania ComOn (CMS) or
the Corporate UI when creating an
external Scania website.

DEALERSHIP LOGO
VÅRA PRODUKTER

VÅRA TJÄNSTER

AUTHORIZED SCANIA DEALERSHIP

OM OSS

The dealer logotype is used as the
primary source of communication, in
the upper left corner.
Scania’s horizontal lock-up logotype
is placed in the upper right corner as
the secondary sender. The lock-up
logotype is used here to signalise
dealer site.
Except for the dealer logotype (in
the upper left corner), all other visual
elements are Scania brand assets and
only Scania-related content must be
published.

Mobile / tablet

DEALERSHIP LOGO

Upon scrolling down the Scania
horizontal logotype is replaced by
the Scania symbol in the upper right
corner and the dealer logotype is
replaced by the main navigation.
If the dealer does not have or want
to promote its own logotype, it is
replaced by the dealer name set in
Scania Sans Headline Regular.

These are illustrative examples of design principles, and not the actual design.

Scania Identity Manual — Web applications and dealerships online

For mobile / tablet devices,
the dealership logotype is the
primary sender, placed top and
center. The Scania symbol is
placed in the upper right corner
and the Scania wordmark is
placed bottom center as the
final sender.
5

Web applications and
dealerships online

Multi branded independent
distributors and dealers

DEALERSHIP LOGO

Multi branded independent dealers and
distributors may use their own website concept.*
In this case the following principles apply:
1. Do not simulate a Scania branded website,
instead use own website solution, design and
brand assets.
2. Do not use Scania logotype (or the Scania
wordmark or symbol) as the source of
communication on the website. Do not place
the Scania logotype, wordmark or symbol
in upper left or right corners. Maintain
independent/stand alone branding using the
own brand assets.
3. Only use the Scania logotype as part of the
website content - to show that Scania is
represented by the distributor or dealer. Here
the vertical lock-up logotype is the primary
version to use.
4. For more information about Scania products
and services it is advisable to use a link to the
national Scania distributor or the global Scania
website. Information about Scania products
and services may only be published on the
dealer site if there is a well-functioning routine
to keep the information updated.
Please note!
When linking to a national distributor or the
global website, this website must be opened in
a new window or tab.

This is an illustrative example of design principles, and not the actual design.

*) Multi branded independent distributors and dealers
may also use the Scania ComOn concept or the
Corporate UI to create an external website with correct
Scania branding.

Scania Identity Manual — Web applications and dealerships online

In this case the site must be 100% Scania branded and
only Scania content (products and services) must be
published. See distributors and non-captive dealers
respectively for more information.

Web applications and
dealerships online

External web
applications
To unify the brand experience
across all Scania web applications,
the Corporate UI must be utilized.
The UX library describes how to
implement and use design elements
like logotype, fonts, icons and web
components in web and mobile
applications.

application name

HEADER 1

HEADER 2

RELEVANT LINKS SCANIA.COM

HEADER 3

The solutions might differ somewhat
depending on application and specific
needs, but the basic principle is to
use the separated wordmark and
symbol as primary sender. The Scania
wordmark is placed in the upper left
corner and the Scania symbol in the
upper right corner. To the right of the
Scania wordmark, separated by a
hyphen, the application name is set in
Scania Sans Headline Regular.
Please visit the Scania UX library for
more information at:
https://scania.com/ux-library

This is an illustrative example of design principles, and not the actual design.

Scania Identity Manual — Web applications and dealerships online

Web applications and
dealerships online

Domain name
convention
A consistent domain convention
helps Scania protect its brand
identity and provides clarity about
the relationship between Scania
and other entities using our
logotype or brand identity.
Domains are organised by country
and language sub-catalogues from
top-level-domain.
Example
https://www.scania.com/se/sv
for Swedish-Swedish
Example
https://www.scania.com/fi/sv
for Finland-Swedish
Example
https://www.scania.com/fi/fi
for Finland-Finnish

Captive dealers and workshops
may use “Scania” in their domains
Where this is the case, these
domains must be owned by Scania
and hosted on Scania’s DNS
servers as per the decision in
Domain Management above.
Example
The domain www.norsk-scania.no
redirects to www.scania.com/no/
nb/norsk-scania.html
Independent dealers and
workshops may not use Scania
in their domains but may apply
for an exception according to the
following principles.
1. Independent dealers/workshops
are not allowed to use “Scania”
in their domain. Exceptions can
be made, but only after approval
from Brand Management.
2. After approval, independent
distributors may choose to use
www.scania-distributor.xx or
www.distributor-scania.xx

Scania Identity Manual — Web applications and dealerships online

The Scania trademark
and name - don’ts
An independent dealer must not
use the Scania trademark as part
of its own corporate name or
identity. Neither should the name
Scania be used as part of the e-mail
address, web address or link to the
independent dealer’s own website,
social media or similar.

More information

Support

Mobile applications
For more information about mobile
applications, see Scania Identity
Manual appendix for “Mobile applications”, part no. 17MC159.

Scania online
For any questions regarding Scania
online presence and websites,
please do not hesitate to contact
the Scania ComOn support at
scaniacomon@scania.com.

Partner companies
For more details on independent/
non-captive dealers and distributors, see Scania Identity Manual
for “Partner companies”, part no.
16MC194.
Corporate UI/UX library
More information about Scania
Corporate UI and the UX library is
found at
https://scania.com/ux-library.
Social media
More information about Scania’s
online presence and social media
is found on the corporate intranet
Reflex at
https://internal.scania.com/corporate/online.html.

Scania Corporate UI
For any questions or support
regarding Scania Corporate UI,
UX library or Bootstrap, please do
not hesitate to contact the Scania
Corporate UI support at
corporate-ui@scania.com.
Scania brand and identity
Questions regarding this manual
and the Scania brand identity may
be submitted to Scania identity
helpdesk at identity@scania.com.

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