Scania Identity Manual And Appendices 201806

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scania

Identity manual

and appendices

Useful web addresses

Reflex

https://corporate-intranet.scania.com

(Brand & Marketing / Brand and identity)

Brand platform, manual, templates etc.

Scania Media Provider

https://media.scania.com

Logotypes, font files, icons, images etc.

Useful e-mail addresses

Scania Identity Helpdesk

identity@scania.com

For questions and support regarding the Scania

brand and identity.

Scania Image Desk

imagedesk@scania.com

For questions and support regarding Scania images

and Scania Media provider.

Index (links)

Identity manual

Partner companies

Imagery

Film

Illustrations and infographics

Stationery

Signage

Service vehicles

Mobile applications

Web applications and dealerships online

scania

Identity manual

Edition 2017.05 16MC135 © Scania CV AB 2017

Introduction

Introduction 

General information 

Trademark history 

Overview — Primary assets 

Overview — Secondary assets 

Ten brand identity principles 

Tone of voice 

Brand assets

A. Scania wordmark

Introduction 

Primary 

Clear space 

Size 

Versions 

B. Scania symbol

Introduction 

Primary, full-colour 

Secondary, monochrome 

Clear space 

Sizes 

Versions 

C. Vertical lock-up logotype

Introduction 

Full-colour and monochrome 

Clear space 

Sizes 

Versions 

D. Horizontal lock-up logotype

Introduction 

Full-colour and monochrome 

Clear space 

Sizes 

Versions 

Placement 

Don’ts 

Branding vs. communication 

Branding vs. communication – Examples 

. Scania typography

Introduction 

Versions 

Scania Sans Headline 

Scania Sans 

Scania Sans Condensed 

Settings 

Headlines 

Headlines – Best-in-practice 

Examples 

Glyph overview 

Replacement fonts 

Don’ts 

. Scania colours

Introduction 

Brand colours and primary supporting colours 

Secondary colours 

Contrast 

Do’s and don’ts 

. Scania grid

Introduction 

Landscape grid 

Landscape grid – Examples 

Portrait grid 

Portrait grid – Examples 

Portrait grid – Left and right page ads 

Brochure grid 

Brochure grid – Examples 

Odd formats 

Roll ups/Posters 

Digital signage 

How to scale 

A + A Grid 

PowerPoint 

Internal communication 

Don’ts 

. Image style

Introduction 

Holistic view/Detailed view 

Categories 

. Icons

Introduction 

Overview 

. Materials

Introduction 

Specifications 

. Cropped griffin

Introduction 

Application 

Replacements 

. Epilogue

End note 

Additional information 

Separate appendices

— Partner companies

— Imagery

— Film

— Illustrations and infographics

— Stationery

— Signage

— Service vehicles

— Mobile applications

Table of contents

Scania Identity Manual — Introduction 2

introduction

SCANIA IDENTITY Manual

Scania Identity Manual — Introduction 3

Introduction

The Scania brand identity has been designed

to unite and modernise the brand expression

and to support the desired brand image.

Unify

With a few very strong brand assets

we can ensure global consistency

and a coherent brand expression

across all channels.

Simplify

With easy-to-use brand assets and

a clear manual everyone can come

together to create a uniform brand

appearance.

Amplify

All the brand assets have been

polished and improved to reach

their full potential in order to

effectively and successfully

communicate the Scania brand.

Clarify

The aim is to bring clarity to the use

of all brand assets and to create

a solid framework for precise

communication.

Dignify

The brand identity has been

developed with precision to enable

us to communicate the pride, trust

and dedication that run through

all that we do.

One Scania

Treat the brand assets with respect

and follow the instructions with

great care. The result will be “One

Scania” in every interaction with

the brand.

General information

Single brand strategy

Scania pursues a single brand

strategy. The Scania brand is

always the same, regardless of

geographical market or product

segment. The visual identity reflects

the brand strategy, consistently

promoting the single brand, Sca nia,

and conveying the brand values

pride, trust and dedication. This

is achieved by following the rules

defined in this manual and the

direction described in the Brand

Platform. The importance of proper

and con sistent use of our corporate

trademark – the wordmark,

symbol and logotype – cannot be

overstated.

Permission to use

the symbol and logotype

The Scania wordmark, symbol

and logotype may only be used

by Scania CV AB, subsidiaries of

Scania CV AB, and companies that

are authorised to market the Scania

products and services or other-

wise licensed to use the Scania

symbol and logotype. There are

numerous other parties who may

want to use the Scania trademark

in various ways: Manufacturers of

parts and accessories, bodywork

suppliers, workshops and dealers

outside the Scania network, etc. To

prevent misuse, these other par-

ties are required to obtain special

permission for several areas of

use. Questions and applications for

permission should be submitted

to Scania CV AB through Scania

Identity Helpdesk. Any questions

regarding licensing and marking

vehicle-related products, parts,

accessories, software and fluids

should be directed to Scania CV AB,

Parts and Service:

products.parts@scania.com.

Identity manual reference

standard

In the case of ambiguities and

uncertainties resulting from

language translations, the English

version of the Scania identity

manual should be used as the

ultimate reference and guide for all

matters regarding the Scania brand

identity.

Trademark protection

The Scania name, wordmark,

symbol and logotype are registered

trademarks of Scania CV AB and

are protected by international

Questions

Questions regarding this manual

and the Scania brand identity are

submitted to Scania CV AB through

Scania Identity Helpdesk:

identity@scania.com.

Scania Identity Manual — Introduction 4

Trademark history

The Scania symbol originates from

the coat of arms for the Swedish

city of Malmö, the birthplace of

Scania. The eye-catching griffin

at the centre of the symbol is a

mythological creature, half bird and

half lion dating back to 1437, when

it was adopted from King Erik of

Pommern.

In 1658 the province of Skåne

(Scania in latin) was given

the griffin as its coat of arms.

Maskinfabriksaktiebolaget Scania

registered a logotype in 1901,

consisting of the griffin at the

centre of a stylised bicycle hub.

The hub originates from the chain

hub used on bicycles manufactured

by Scania around the year 1900.

The hub and the griffin has been

preserved over the years, except

during the Saab-Scania era

(1969-1995) when the pedal crank

was replaced by spherical rings

surrounding the head of a griffin,

Fredrik Reuterswärd in 1983.

From 1969 to 1984, after a

trademark dispute, the company

used only a wordmark with the

name Scania as its trademark.

In 1995, the trademark with the

pedal crank and the griffin was

brought back in a modernised form.

In 2016 the logotype was updated

for the first time in 20 years,

contemporised with a three

dimensional finish of the symbol

and a more distinct wordmark.

1901–1911 1911–1954 1954–1969 1969–1984 1984–19951969–1984 1995–2016 2016–

Scania Identity Manual — Introduction 5

Overview

Primary assets

The brand asset toolbox is divided

into primary and secondary assets.

The primary assets are Scania’s

strongest branding tools and can

be used across all channels at all

times. The secondary assets exist

to support the primary assets and

to enable a more dynamic brand

expression.

1. Unique and distinct, the Scania

wordmark expresses pride, trust

and dedication. It can be set in

a positive or negative colour

depending on the background.

2. The Scania symbol conveys

quality and robustness.

A secondary monochrome

symbol version is also available.

3. The lock-up logotypes consist

of the Scania wordmark

and symbol, with a pre-set

proportion. Two lock-up logotype

versions are available: vertical

(primary) and horizontal. These

are used for impactful branding

where they will clearly and

visibly stand out. They can be set

with a positive or negative colour

depending on the background.

4. The Scania font family “Scania

Sans” has been developed

to create a coherent brand

expression in all communcation.

The typeface is custom-made,

and the design is inspired by the

Scania wordmark.

5. The four Scania brand colours

are derived directly from the

Scania symbol and wordmark,

and effectively establish,

represent and communicate

the brand. These are, in turn,

supported by grey tones as well

as black.

6. The twelve-column grid system

is the organising principle for

how the Scania brand is visually

composed, and how to display

information, graphics, text and

imagery.

7. The image style of Scania is

grounded in reality and never

fake or overly retouched. It aims

to capture both a holistic view

for perspective and scope,

and a detailed view for our

understanding of every detail.

Primary colours — p. 59 Grid system — p. 66

Wordmark — p. 13

Symbol, 3D — p. 19

3Vertical & horizontal lock-up logotypes, 3D — p. 26 + 32 Image style — p. 90

Scania Sans Bold

Scania Sans Regular

Scania Sans Italic

Typography — p. 42

SCANIA SANS HEADLINE BOLD

SCANIA SANS HEADLINE REGULAR

Scania Sans Condensed Bold

Scania Sans Condensed Regular

Scania Sans Condensed Italic

Scania Identity Manual — Introduction 6

Overview

Secondary assets

1. A secondary monochrome

symbol version is used when

technical requirements limit

the use of the primary full-

colour version. The secondary

monochrome version may be

reproduced in blue, white,

silver and black. It can also be

debossed or embossed.

2. A secondary monochrome

lock-up logotype version is used

when technical requirements

limit the use of the primary

full-colour version. The lock-up

logotypes consist of the Scania

wordmark and symbol in pre-

set proportions. Two lock-up

logotype versions are available;

vertical and horizontal. The

secondary monochrome version

may be reproduced in blue,

white, silver and black. It can

also be debossed or embossed.

3. An icon system enables

clear and instantaneous

communication for information

graphics and sales support.

The line drawings are designed

with the Scania font and product

DNA.

4. The Scania secondary

supporting colours are used

to vary and highlight content.

The secondary colour palette is

limited to a few useful colours

in order to unify the brand

experience.

5. The use of the “cropped”

Griffin is restricted to vehicles

and engine applications only.

For consistency and effective

branding, all other applications

are to be executed primarily

with the Scania symbol full-

colour versions, or secondary

monochrome versions.

6. The material palette is derived

from Scania’s industrial sector,

heritage and the industries

Scania serves.

Symbol, monochrome — p. 20 Secondary colours — p. 61

6Materials — p. 97Vertical & horizontal lock-up logotypes, monochrome

— p. 26 + 32

Cropped griffin — p. 99

3Icons — p. 94

Scania Identity Manual — Introduction 7

Ten brand identity principles

1. Branding vs.

communication

In all branding activities the lock-up

logotype is used. In communications

with additional text, the symbol and

wordmark are separated to frame

the message. See p. 38.

2. First impressions last

When establishing Scania as the

sender of a message for the first

time, both the symbol and the

wordmark must be present. Then,

inside a Scania context, e.g. in a

PowerPoint or a Scania building,

the symbol and the wordmark can

be used individually. See p. 12.

3. The horizontal

solid wordmark

The Scania wordmark is always solid

with no outline. It is always horizontal,

to ensure its readability.

See p. 12–16.

4. The full-colour symbol

is primary

The full-colour symbol is used for all

communication and branding. The

monochrome symbol is secondary

and should only be used when full-

colour print is not possible. See p. 18.

5. Cropped grifﬁn

The cropped griffin is intended for

decoration of products, e.g. vehicles

and engine applications, and may

not be used in any branding or

communication. See p. 99.

6. One typeface:

Scania Sans

The Scania Sans font family is used

in all marketing communication.

See p. 42.

7. Monochrome text

Never use more than one colour in

text. See p. 57.

8. Text is always

left-aligned

For all Scania communications,

always align text to the left. See p. 41.

9. The art of

balancing colour

Primarily use the blue and the grey

tones for backgrounds and dominant

elements. The supporting colours

and Scania Red are used modestly to

inject energy and highlight particular

elements. See p. 62.

10. Respect the grid

The Scania grid is applied to all

applications and is a key brand

identity element. See p. 66.

TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

Est, te reserumquam verume sunt

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eosae. Neque mi, a plignis moloresciis

sinction el maionse pro molesto

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autem re con nis non pratassit omnia

qui simini doluptatur rem rerum enim

re pererna tibus. Pudandit, nusdam

consecturi beritat omniatur? Rum ipic

te doluptaturia volorion renditatio.

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unt.Tur? Qui quiae intota cus verita

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TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

Est, te reserumquam verume sunt

moloremped modioriosa cum que

dolumquat endigent eat que volorepel

ipsum exceperion pra volupti onsecus

asperum arcim quatur, sapientur

sequi omnisquis et dolorpo ritatum

quaspe et eumentore, tet est incia

quam que doloribus ut ad ut facessum

ne conet ut eiuscil ipidi blaudae sunt

laut aut eaquamus escium fuga. Ut

haritat usdae. Nam simpos molupta

nem alibus earum fugitis ipsunt et pa

sus doluptatur sinctibus mo im quas

eosae. Neque mi, a plignis moloresciis

sinction el maionse pro molesto

raeperro ofﬁcte cus aut hil endae veri

autem re con nis non pratassit omnia

qui simini doluptatur rem rerum enim

re pererna tibus. Pudandit, nusdam

consecturi beritat omniatur? Rum ipic

te doluptaturia volorion renditatio.

Atet acest, conse ommodi samus

unt.Tur? Qui quiae intota cus verita

porepratem nectent es dolo quam

facestetur? Qui doloria quiani remquis

et qui as dunt placcumquia invel.

Globally, mobility of goods

an other and people

will continue too best

needed and expand –

due to greater ﬂow of

goods around the world,

urbanisation and growing

middle class. But pollution,

climate change and

resource scarcity mean

cannot continue to grow

as we have in the past. We

need sustainable transport

sustainable solutions.

This is not trend

but an must. Meeting

society’s demand for

all and transport and

mobility with a much

smaller footprint means

an reducing waste and

emissions, and boosting

efﬁciency, an switching

to renewable fuels. As a

major global contributor

of CO2 emissions, our

industry must carbon. In

combination with cutting

technologies, the way to

do this is by optimising

the transport systems to

improve ﬂow and thereby

reduce transport activities.

In our daily work and

another beyond anything

and. I see conﬂict between

logistical efﬁciency, CO2

reductions, social and

ethical responsibility

and strong ﬁnancial

performance; to me, they

are prerequisites. That’s

the recipe for sustainability

– being able to combine all

the factors successfully.

Our aim is to be the

leader in the shift towards

sustainable transport

systems, an ambition we

strive to realise in our daily

work. We are part of a

value network. That is why

leadership is also about

driving the discussion

with customers and other

stake- holders to improve

together and explore future

business models. For

Scania, this is an exciting

challenge connecting.

We are alread recognised

market leader in quality,

efﬁcient engines and

vehicles: we received the

Green Truck Award 2014

for our Scania G 410 Euro

6 and its record low fuel

consumption.

We took the lead in the

transition to Euro platform

being able to combine

Which provid substantial

reductions of particle

emissions compared to

Euro 5. Our Euro 6 offering

is unique two fronts; it

does not compromise on

fuel efﬁciency and can be

adapted to every type of

available biofuel. Thanks

to our early introduction

of Euro 6, we are strong in

renewable fuels, especially

the Euro 6 launch also one

reason why we achieved

an historic ercent Europe

2014. This is all and

encouragisustainable

innovation does not fuels,

engines and transmission.

Sustainability the transport

sector is closeconnectivity.

Through everyday

communication the vehicle,

transport systems can

be optimised, which is

of value to both society

and a our customers.

Society beneﬁts through

better transport ﬂows,

and customers beneﬁt

through safer driving,

and information on fuel

consumption, maintenance

needs, and driving

behaviour. Globally,

mobility goods other and

people will continue too

best needed and expand

– due to greater ﬂow of

goods around the world,

urbanisation and growing

middle class. But pollution,

climate change and

resource scarcity mean

cannot continue to grow

as we have in the past. We

need sustainable transport

sustainable solutions. This

is not trend but an must.

Meeting society’s demand

for all and transport and

mobility with a much

smaller footprint means

an reducing waste and

emissions, and boosting

efﬁciency, an switching to

renewable fuels.

As a major global

contributor of CO2

emissions, our industry

must carbon. In

Swept volume 16.4 litre

Maximum power 520 hp (382 kW) at 1900 r/min

Maximum torque 2700 Nm between 1000-1300 r/m

Engine PTO 600 Nm

Flywheel PTO 2000 Nm

Euro 6 technology EGR and SCR

Fuel system XPI extra-high-pressure injection

Gearboxes 12-speed range-splitter

015 016

INTEGRATING

SUSTAINABILITY

Scania Legend Shifting Gears Scania Legend November 2016

how to frame

the message Luptataspis vel ipsae 6

Nonseculpa nonet lam fugit,

vernati umquia dolupid 8

Eum fugias restinv entur? 9

Sedic tet odis volupta que

cusanis moluptiore vendem 11

Puda est eiuribu stiscius 13

Quamusae 14

Ut quis aris dem quo delent 17

Eossit plandae 19

Ma in necum 21

Fugitiantem rae il ipsa 24

Sapisin ctemporent 28

Qui qui dolestotatis et 31

Magnit conecepuda 32

Volupit atiis sit 34

Eum fugias restinv entur? 35

Tem nihillabo 37

In nobis aperrore 38

Apiscipis acium faceper 41

Ferunt doluptia incident 43

Quas nihitatem 44

Agenda — LONG

13Your date here Info class internal Department / Name / Subject

presentation title

on two rows

your name

Scania Identity Manual — Introduction 8

Tone of voice

It’s not just what you do that counts. The way

that you do it leaves a lasting impression. It’s

true for a lot of things in life, and communication

is no exception. Language is not just what we

say, but how we say it. Therefore, maintaining a

consistent tone of voice is very important to our

brand.

The Scania tone of voice is:

Honest

The way we express ourselves is

forthright and open, never vague or

unclear. Honesty builds trust and

a sense of safety, which paves the

way for constructive dialogue and

great relations.

Sincere

Being frank and no-nonsense

makes the Scania brand come

across as approachable and down

to earth. Sincerity is key to building

lasting partnerships, which is one

of the most important cornerstones

of our business.

Respectful

Respect is a fundamental aspect of

our tone of voice, since it reflects

our heartfelt appreciation for all

our customers, employees and

partners. Respect for the integrity

of the natural environment is also

evidenced in our commitment to

sustainable business practices.

Confident

We are leaders in the market.

Without ever being arrogant, we

know our worth and our strenghts.

This is reflected in how we speak

and write – with self-assurance,

pride and determination.

Scania Identity Manual — Introduction 9

BRand assets

scania identity manual

Scania Identity Manual — Brand assets 10

1A. scania wordmark

BRAND assets

Scania Identity Manual — Brand assets 11

Scania wordmark

The Scania wordmark. Unique and

distinct. Drawn to express pride,

trust and dedication.

—

Please note!

First impressions last. The symbol

and the wordmark must always be

presented together, either as a lock-

up logotype or separated according

to the Scania grid system, when

first establishing Scania as the

communication source, on e.g.

brochure covers, ads, magazines,

exterior signage, etc.

Once Scania has been established

as the source, the symbol and the

wordmark can be used individually.

Scania Identity Manual — Brand assets 12

Primary version

The wordmark – Scania – is the

most direct and effective asset in

communicating the brand. It is an

important graphic identifier of the

brand identity. It must always be

treated with care and respect to

maintain its value.

The wordmark must always be

reproduced in its entirety. Do not

use the wordmark in body text

– write Scania in the same typeface

as the body text, but not in upper

case.

Colour

The wordmark is available in

Scania Blue, Scania White or Scania

Black and should contrast with

the background. It can also be

executed in silver foil, debossed

or embossed.

—

See page 16 for all available

versions of the Scania wordmark.

Scania wordmark

Scania Identity Manual — Brand assets 13

Scania wordmark

Clear space

To ensure its visibility and impact,

the Scania wordmark is always

surrounded by a minimum clear

space. This area should be free

of other graphic elements or text.

The minimum clear space of the

wordmark is a square with the

same size as the width of the ‘I’

in the Scania wordmark.

—

All artwork files include minimum

clear space.

X = The width of “I” in Scania.

Scania Identity Manual — Brand assets 14

Size

The Scania wordmark is clear and

bold – a wordmark that is visible

in almost all sizes. This gives us a

range of options when it comes to

size and printing technique. Always

double-check the actual size and

techniques with the printer before

production.

Scania wordmark

Scania Identity Manual — Brand assets 15

Versions

The wordmark is available in the

following versions:

scania_wordmark_blue_cmyk.ai

— For full-colour print, on coated paper

scania_wordmark_white_rgb.ai

— For all digital platforms

scania_wordmark_blue_cmyk_u.ai

— For full-colour print, on uncoated paper

scania_wordmark_blue_np.ai

— For newspaper print

scania_wordmark_blue_rgb.ai

— For all digital platforms

scania_wordmark_blue_rgb.png

— For all digital platforms

scania_wordmark_black.ai

— For b/w print

scania_wordmark_white.ai

— For all printed matters

scania_wordmark_white_rgb.png

— For all digital platforms

scania_wordmark_blue_pms.ai + scania_wordmark_blue_pms_u.ai

— For monochrome print only, with or without monochrome symbol

Scania wordmark

—

All files can be downloaded via

Scania Media Provider

https://media.scania.com

or ordered from Scania CV AB

via identity@scania.com

Scania Identity Manual — Brand assets 16

1b. scania symbol

BRAND assets

Scania Identity Manual — Brand assets 17

Scania symbol

The Scania symbol conveys quality

and robustness, emphasising these

aspects of the products. A second-

ary monochrome symbol version

is also available.

—

Please note!

First impressions last. The symbol

and the wordmark must always

be presented together, either as

a lock-up logotype or separated

according to the Scania grid system

when first establishing Scania

as the source of communication,

on e.g. brochure covers, ads,

magazines, exterior signage, etc.

Once Scania has been established

as the source, the symbol and the

wordmark can be used individually.

Scania Identity Manual — Brand assets 18

Scania symbol

Primary version,

full-colour

The full-colour version of the

Scania symbol should be used

across all channels. It can be

applied on to both light and dark

backgrounds, as long as enough

contrast is preserved. The full-

colour symbol is available in CMYK

for printed materials and RGB for

digital use.

The symbol must always be

reproduced in its entirety and

may not be divided. It may not

be directly combined with other

logotypes, symbols or text. Do not

use the Scania symbol in body text.

Sizes

The symbol in full-colour is

available in three sizes; S, M and L.

See page 22 for the size guide.

—

See page 23 for all available

versions of the Scania symbol.

Scania Identity Manual — Brand assets 19

Secondary,

monochrome

The monochrome symbol should

only be used when full-colour print

is not possible, if materials don’t

allow good quality of reproduction,

or if the quality of the colours is

questionable.

One colour

The monochrome symbol is

available in Scania Blue or Scania

White and Scania Black (PMS,

CMYK and RGB). It should contrast

well with the background and it can

be executed in silver foil, debossed

or embossed. It must always be

set in the same colour as the

wordmark.

—

See page 23 for all available

versions of the Scania symbol.

Scania symbol

Scania Identity Manual — Brand assets 20

X = 1/4 of the symbol width.

Scania symbol

Clear space

To ensure its visibility and impact,

the Scania symbol is always

surrounded by a minimum clear

space. This area should be free of

other graphic elements or text.

The minimum clear space of the

symbol is a square with the same

size as 1/4 of the width of the

symbol.

—

All artwork files include minimum

clear space.

Scania Identity Manual — Brand assets 21

Scania symbol

Sizes, full-colour

The Scania symbol is available in

three different sizes, optimized

so that it can be identically

reproduced in different sizes.

Always double-check the actual

size and techniques with the

printing house before production to

ensure the correct reproduction of

the symbol.

The large size can be applied to

signage, walls, event materials, etc.

The medium size is the most

commonly used size, for

communication materials such

as ads, brochures, merchandise,

presentations and documents.

The small size is for web

applications and very small

merchandise items like pens,

tie holders, etc.

Monochrome

The monochrome symbol comes in

one version for all sizes. It has small

detailing so make sure these are

distinguishable before printing

in any given media.

—

For formats larger than

1 600 mm (XL), please contact:

identity@scania.com

Large

26 mm–1 600 mm

Small

5 mm–11 mm

Monochrome

One size only

Medium

12 mm–25 mm

The size (S, M, L) equals the width of the symbol.

Scania Identity Manual — Brand assets 22

Scania symbol

Versions

The symbol is available in the

following versions:

scania_symbol_cmyk.pdf (S, M, L)

scania_symbol_cmyk_u.pdf (S, M, L)

— For full-colour print

scania_symbol_cmyk_np.pdf (S, M)

— For newspaper print

scania_symbol_rgb.png (S, M, L)

— For all digital platforms

scania_symbol_mono_white.ai

— For monochrome print only, with or without

monochrome wordmark

scania_symbol_mono_black.ai

— For b/w print

scania_symbol_mono_pms.ai

scania_symbol_mono_pms_u.ai

— For monochrome print only, with or without

monochrome wordmark

—

All files can be downloaded via

Scania Media Provider

https://media.scania.com

or ordered from Scania CV AB

via identity@scania.com

Scania Identity Manual — Brand assets 23

1c. vertical

lock-up logotype

BRAND assets

Scania Identity Manual — Brand assets 24

Vertical lock-up logotype

The lock-up logotypes consist of

the symbol and wordmark locked

together as a fixed asset.

Two lock-up logotypes are available

for impactful branding – where they

will clearly and visibly stand out.

The vertical Scania lock-up

logotype is primary and should be

used in all instances, except when

odd formats require the horizontal

lock-up logotype version.

The Scania lock-up logotypes are

used for branded surfaces only and

should never be used together with

copy-based messages.

—

Please note!

First impressions last. The symbol

and the wordmark must always

be presented together, either as

a lock-up logotype or separated

according to the Scania grid

system, when first establishing

Scania as the source of the

communication, on e.g. brochure

covers, ads, magazines, exterior

signage etc.

Once Scania has been established

as the source, the symbol and the

wordmark can be used individually.

Scania Identity Manual — Brand assets 25

Full-colour

and monochrome

The Scania vertical lock-up

logotype is used primarily for

branding items such as signage,

vehicle striping, merchandise, etc.

This is a fixed artwork. Never

attempt to create your own version.

Colour

The vertical lock-up logotype

should primarily be used in

full-colour, as CMYK or RGB. It

is available with the wordmark

in Scania Blue or Scania White

and should contrast with the

background. The monochrome

symbol should only be used when

full-colour print is not possible, if

materials don’t allow good quality

of reproduction, or if the quality of

the colours is questionable.

Sizes

The full-colour vertical lock-up

logotype is available in three sizes:

S, M, and L. See page 28 for the

size guide.

—

See page 29 for all available

versions of the vertical lock-up

logotype.

2. Secondary (monochrome)1. Primary (full-colour)

Vertical lock-up logotype

Scania Identity Manual — Brand assets 26

Vertical lock-up logotype

Clear space

To ensure its visibility and impact,

the Scania lock-up logotype is

always surrounded by a minimum

clear space. This area should be

free of other graphic elements or

text.

The minimum clear space of the

logotype is a square with the same

size as the width of the

“I” in Scania.

—

All artwork files include minimum

clear space.

X = The width of “I” in Scania.

Scania Identity Manual — Brand assets 27

Sizes, full-colour

The Scania symbol has smaller

details and is therefore available in

three different sizes and optimized

so that it can be reproduced in

different sizes. Always double-

check the actual size and

techniques with the printing

house before production. The size

measurements are equal to the

width of the logotype. The large

size can be applied to signage,

walls, event materials, etc. The

medium size is the most commonly

used size, for communications

materials such as ads, brochures,

merchandise, presentations and

documents. The small size is for

web applications and very small

merchandise items such as pens,

tie pins, etc.

Monochrome

The monochrome lock-up logotype

comes in one version for all sizes.

It has small detailing so make sure

these are distinguishable before

printing in any given media.

—

For formats larger than

5 000 mm (XL), please contact:

identity@scania.com

Large

79 mm–5 000 mm

Small

15 mm–35 mm

Medium

36 mm–78 mm

The size (S, M, L) equals the width of the logotype.

Monochrome

One size

Vertical lock-up logotype

Scania Identity Manual — Brand assets 28

Versions

Vertical lock-up logotype

scania_lock-up_v_pos_cmyk.pdf (S, M, L)

scania_lock-up_v_pos_cmyk_u.pdf (S, M, L)

— For full-colour print

scania_lock-up_v_pos_cmyk_np.pdf (S, M)

— For newspaper print

scania_lock-up_v_pos_rgb.png (S, M, L)

— For all digital platforms

scania_lock-up_v_mono_white.ai

— For monochrome print only

scania_lock-up_v_neg_cmyk.pdf (S, M, L)

— For full-colour print

scania_lock-up_v_neg_cmyk_np.pdf (S, M)

— For newspaper print

scania_lock-up_v_neg_rgb.png (S, M, L)

— For all digital platforms

scania_lock-up_v_mono_blue_pms.ai

scania_lock-up_v_mono_blue_pms_u.ai

— For monochrome print only

scania_lock-up_v_mono_black.ai

— For b/w print

—

All files can be downloaded via

Scania Media Provider

https://media.scania.com

or ordered from Scania CV AB

via identity@scania.com

Scania Identity Manual — Brand assets 29

1d. horizontal

lock-up logotype

primary assets

Scania Identity Manual — Brand assets 30

Horizontal lock-up logotype

The lock-up logotypes consist of

the symbol and wordmark locked

together as a fixed asset.

Two lock-up logotypes are available

for impactful branding – where they

will clearly and visibly stand out.

The Scania lock-up logotypes

are used for branded surfaces

only and should never be used in

communication together with copy-

based messages.

The horizontal lock-up logotype

should only be applied to formats

where the vertical lock-up logotype

is too small, as in the case of long

or narrow formats like extended

horizontal signage, a pen or

a tie pin.

—

Please note!

First impressions last. The symbol

and the wordmark must always

be presented together, either as

a lock-up logotype or separated

according to the Scania grid

system, when first establishing

Scania as the source of the

communication, on e.g. brochure

covers, ads, magazines, exterior

signage etc.

Once Scania has been established

as the source, the symbol and the

wordmark can be used individually.

Scania Identity Manual — Brand assets 31

2. Secondary (monochrome)1. Primary (full-colour)

Full-colour

and monochrome

The horizontal lock-up logotype

should only be applied to formats

where the vertical lock-up logotype

is too small, as in the case of long

or narrow formats like extended

horizontal signage, a pen or

a tie pin.

Colour

The horizontal lock-up logotype

should primarily be used in full-

colour, as CMYK or RGB.

It is available with the wordmark

in Scania Blue or Scania White

and should contrast with the

background. The monochrome

symbol should only be used when

full-colour print is not possible, if

materials don’t allow good quality

of reproduction, or if the quality of

the colours is questionable.

Sizes

The full-colour horizontal lock-up

logotype is available in three sizes:

S, M, and L. See page 34 for the

size guide.

—

See page 35 for all available

versions of the horizontal lock-up

logotype.

Horizontal lock-up logotype

Scania Identity Manual — Brand assets 32

Horizontal lock-up logotype

Clear space

To ensure its visibility and impact,

the Scania lock-up logotype is

always surrounded by a minimum

clear space. This area should be

free of other graphic elements or

text.

The minimum clear space of the

logotype is a square with the same

size as the width of the “I” in the

Scania wordmark.

—

All artwork files include minimum

clear space.

X = The width of “I” in Scania.

Scania Identity Manual — Brand assets 33

Sizes, full-colour

The Scania symbol has smaller

details and is therefore available in

three different sizes and optimized

so that it can be reproduced in

different sizes. Always double-

check the actual size and

techniques with the printing

house before production. The size

measurements are equal to the

width of the logotype. The large

size can be applied to signage,

walls, event materials, etc. The

medium size is the most commonly

used size, for communications

materials such as ads, brochures,

merchandise, presentations and

documents. The small size is for

web applications and very small

merchandise items like pens, tie

holders, etc.

Monochrome

The monochrome symbol comes in

one version for all sizes. It has small

detailing so make sure these are

distinguishable before printing in

any given media.

—

For formats larger than

6 500 mm (XL), please contact:

identity@scania.com

Horizontal lock-up logotype

Large

102 mm–6 500 mm

Small

20 mm–48 mm

Medium

49 mm–102 mm

The size (S, M, L) equals the width of the logotype.

Monochrome

One size only

Scania Identity Manual — Brand assets 34

Versions

The horizontal lock-up logotype is

available in the following versions:

scania_lock-up_h_pos_cmyk.pdf (S, M, L)

scania_lock-up_h_pos_cmyk_u.pdf (S, M, L)

— For full-colour print

scania_lock-up_h_pos_cmyk_np.pdf (S, M)

— For newspaper print

scania_lock-up_h_neg_cmyk.pdf (S, M, L, XL)

— For full-colour print

scania_lock-up_h_neg_cmyk_np.pdf (S, M)

— For newspaper print

scania_lock-up_h_pos_rgb.png (S, M, L)

— For all digital platforms

scania_lock-up_h_neg_rgb.png (S, M, L, XL)

— For all digital platforms

scania_lock-up_h_mono_black.ai

— For b/w print

scania_lock-up_h_mono_white.ai

— For monochrome print only

scania_lock-up_h_mono_pms.ai

scania_lock-up_h_mono_pms_u.ai

— For monochrome print only

Horizontal lock-up logotype

—

All files can be downloaded via

Scania Media Provider

https://media.scania.com

or ordered from Scania CV AB

via identity@scania.com

Scania Identity Manual — Brand assets 35

Placement

Some examples of branded

surfaces.

Lock-up logotype

Deliveries

Reception

Chassis

Workshop

Bus assembly

Parking

Scania Identity Manual — Brand assets 36

Scania logotype

Don’ts

Don’t use the wordmark

in running text.

Don’t use gold colour or

gold foil on the symbol or

wordmark.

Don’t alter the dimensions,

spacing or placements

on any element on any

logotype.

Don’t use different printing techniques for the wordmark and symbol, on any logotype.

Don’t use the full-colour

symbol for black and

white print.

Don’t alter the perspective

or direction of the symbol

or wordmark.

Don’t crop the symbol or

the wordmark.

Don’t rotate any of the

Scania logotypes.

Don’t use the griffin

without the hub or the

hub without the griffin.

Don’t re-colour any wordmark, symbol or logotype. Don’t use two colours for any monochrome logotype.

Make sure there’s enough contrast between wordmark

and background.

Don’t add outlines to the wordmark or symbol. Don’t tilt, skew or add effects to the wordmark

or symbol.

Don’t overuse any part of the logotype nor use it

as decoration.

Cus cum re sam, volorunt

vollo escitiosa dem nim ut asi

doloreste ped que

nonsedit, venia siminci vit

evel is exerore pa vent il et mi,

nonsequam andigenime nus,

omnis eos reruptatus dolore.

Scania Identity Manual — Brand assets 37

Branding

– Use lock-up logotype

In branding activities the lock-up

logotype is always used. Examples

include signage, merchandise and

display materials. Here the vertical

lock-up is primary; the horizontal

lock-up is secondary (used only

on odd formats such as pens or

signage where the primary

lock-up cannot fit).

Communication

– Use separate wordmark and symbol

In any other type of communication,

where an additional message is

attached, Scania separates the

symbol and the wordmark and use

them to frame the message. This

creates a contemporary look and

increases the flexibility of the brand

identity.

There are four ways to separate

the wordmark and the symbol:

1. Vertical right

2. Horizontal

3. Front and back

4. Vertical centered

Branding vs. communication

– Use of logotype

The use of logotype varies

depending if you engage

in branding or communication.

Vertical lock-up logotype

Horizontal lock-up logotype

1 2

Scania Identity Manual — Brand assets 38

Branding vs. communication

– Examples

quas mo et

aliatecest

velique que

A branded roll-up; use the lock-up logotype.

A roll-up with copy-based communication; the wordmark

and symbol are separated – framing the message.

A branded folder/brochure.

The lock-up logotype is used as

there is no copy-based message

present.

A folder with copy-based

communication. The wordmark and

symbol are separated – framing the

message.

Once Scania has been established as the source of the

communication, the symbol and the wordmark can be

used individually, as in this PowerPoint-template.

Roll-upsFolders Outside/inside

Understanding your business

Long haulage trucks

experience

to build on

presentation title

your name

Text + Large photo 1 – LONG

1. The ﬁrst chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The ﬁfth chapter 6. The sixth chapter

To omnimpel idita volenti cus experum

quatissi conem faccume vitis audam

fuga. Dem et, quatur, solo to eos volo

quis dit eos inis dolorro volut inumet

exceped iscipidus ut dolupta tibearum,

nit plibus aut que venit, autet aut et alis

esti ofﬁcit, quianitatus.

Nam, et quaepedit, omnimpos voloria

dolore nam aut que et eture ommo

ipsa dest eos dolest aut exces in pe

nemporia nim fuga. Accae cus acipsan

isciis dolupisciis exces ulparit dolorum

et a dolor audam liqui andi denim

nime maiorum voluptaerae id magnis

ut volorep ediciis ciaepero berum re

earum fugiasi miliquasitis pelluptatqui

autet vel et esto commolestium apiet

24Your date here Info class internal Department / Name / Subject

Bar charts

Text Scania Sans 24 pt

• Text Scania Sans

– Text Scania Sans 20 pt

– Text Scania Sans

MSEK

Category 1 Category 2 Category 3

Series 1

Series 2

Series 3

Series 4

43Your date here Info class internal Department / Name / Subject

the next generation scania

for the

only business

that matter.

yours.

scania.com

Scania Identity Manual — Brand assets 39

BRAND assets

2. scania sans

typography

Scania Identity Manual — Brand assets 40

Scania Sans typography

A custom-made and unique Scania

font family, “Scania Sans”, has

been developed for a stronger

and unified brand expression.

The typeface design is based

on the Scania wordmark and the

letters are specifically engineered

and drawn to answer all needs.

—

Please note that text should

always be left-aligned.

Scania Identity Manual — Brand assets 41

Scania Sans Headline

SCANIA SANS HEADLINE BOLD

SCANIA SANS HEADLINE REGULAR

Scania Sans

Scania Sans Bold

Scania Sans Regular

Scania Sans Italic

Scania Sans Condensed

Scania Sans Condensed Bold

Scania Sans Condensed Regular

Scania Sans Condensed Italic

Scania Sans typography

Versions

The Scania Sans typeface family

has three fonts:

Scania Sans Headline

Scania Sans

Scania Sans Condensed

The font family comes in eight

different cuts and weights, and all

fonts are available for use across

all media.

Depending on usage, there are

three different versions of the font

files available:

Scania Sans – Desktop

(Open Type Font/OTF)

For Adobe Suites e.g. InDesign

Scania Sans – Web

(TTF, Woff, Woff2, EOT)

For web applications

Scania Office Fonts

(TrueType Fonts/TTF)

For MS Office

All files can be downloaded via

Scania Media Provider

https://media.scania.com

or ordered from Scania CV AB,

via identity@scania.com

Scania Identity Manual — Brand assets 42

Scania Sans Headline Bold

ABCDEFGHIJKLMNOPQRST

UVWXYZÅÄÖ—1234567890

Scania Sans Headline

ABCDEFGHIJKLMNOPQRST

UVWXYZÅÄÖ—1234567890

Scania Sans Headline

Scania Sans Headline is closely

linked and associated with the

Scania wordmark. It comes in two

weights: Bold and Regular. Both

weights are developed in upper

case for use when the headlines

are written in all caps. The two

weights should be used to convey

different tonalities depending on

the text. They also create contrast

between headlines and sub-

headlines and should support each

other when both fonts are needed.

Scania Sans Headline Bold

When using the Scania Sans

Headline Bold in large sizes,

the headline must be short and

should not surpass three rows/

lines. If necessary, use a sub-

headline to complete and clarify

the message.

Scania Sans Headline Regular

This alternative gives the headlines

a softer tonality, and may also

be used for longer headlines and

sub-headlines. If necessary, use

a sub-headline to complete and

clarify the message.

—

For examples, see page 46–57.

Scania Sans typography

Scania Identity Manual — Brand assets 43

Scania Sans Bold

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo

PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö

1234567890€$¢£¥!?&@©®™+−×÷=%

Scania Sans Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo

PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö

1234567890€$¢£¥!?&@©®™+−×÷=%

Scania Sans Italic

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo

PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö

1234567890€$¢£¥!?&@©®™+−×÷=%

Scania Sans

Scania Sans is primarily for body

copy, intro texts, quotations and

graphs but may also be used for

secondary headlines. It comes in

three weights: Bold, Regular and

Italic. All of these weights have

been developed in both upper and

lower case. When using Scania

Sans the text should always be

written in upper and lower case.

The italic weight is only for use in

highlighting specific words.

Scania Sans Bold

Use this weight for sub and

secondary headlines or as an

alternative when better legibility

is needed on various backgrounds

(i.e., for quotations, intro texts, etc.).

Scania Sans Regular

Use Scania Sans Regular for

body copy, intro text, graphs

and quotations.

Scania Sans Italic

This weight can be used to highlight

specific words in the body copy

when necessary.

—

For examples, see page 46–57.

Scania Sans typography

Scania Identity Manual — Brand assets 44

Scania Sans Condensed Bold

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo

PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö

1234567890€$¢£¥!?&@©®™+−×÷=%

Scania Sans Condensed Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo

PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö

1234567890€$¢£¥!?&@©®™+−×÷=%

Scania Sans Condensed Italic

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo

PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö

1234567890€$¢£¥!?&@©®™+−×÷=%

Scania Sans

Condensed

Scania Sans Condensed is an

efficient font and is excellent to

use to maximize space and in small

sizes (e.g., in manuals, reports and

graphs).

Scania Sans Condensed Bold

The Bold weight is for headlines

and sub-headlines but can be used

to improve legibility on certain

backgrounds.

Scania Sans Condensed Regular

The Regular weight is used for body

copy and may be used in graphs.

Scania Sans Condensed Italic

The Italic weight is used mainly

for highlighting specific words

in body copy.

—

For examples, see page 47.

Scania Sans typography

Scania Identity Manual — Brand assets 45

Ofﬁcid ut fugiaest aci undus sum sequias ut id quae vel eum ipsaperem quos dicae liquibus

eatusae nis experspit quatibus et est, int evelicia sunt eaquiasseri rem eos alitatus dolessim

de dolore odit inum sin et et, qui omnimusanti occum ea volentur? Qui dolum que eos corese

et quis es magnis consequis reicae nullit molorione labo. Am, quis et ipsanti occuptatur?

long

haulage

tailor-made applications

X = 95% Leading

1.5 X

3 X

Settings 1

The typography was developed

with legibility in mind. In other

words, all the weights have

tailor-made kerning tables.

For a consistent typographical

expression, fixed values are set.

Font sizes

Scania Sans Headline

The size of the headline should

not be smaller than the logotype.

The sub-headline must be smaller

than the headline, approximately

1/3–1/5 size of the headline.

Scania Sans and

Scania Sans Condensed

Adjust body copy, intro texts,

quotations and graphs to fit the

headline and the format. Remember

to ensure legibility. Generic text

should not be smaller than 6 pt.

For optimum legibility the number

of characters in one line should be

approximate 50–70.

Scania Sans typography

X = 125% Leading

3 X

2 X

When needed, supported by an intro text,

written in Scania Sans Regular. Scania Sans

Bold may be an alternative when better

legibility is needed on various backgrounds.

Scania Sans Bold may be used

as a secondary headline

Xercimusam, solectet aut occaes aut eum hitatur, seque ere

debis dolum quam utet occati volum voluptaque consequae

con rehento doluptas pores numquaspe nonest, es sa erum

quatur audaetac cum est et laut quis et eos et quam, cum di

omnimi, sita voluptam lautatibus.

Typographic settings

1. Sub-headline: Scania Sans

Headline Regular

Text: upper case

Kerning: 0 / metric

Word spacing: 100%

Leading: 95%

2. Main headline: Scania Sans

Headline Bold

Text: upper case

Kerning: 0 / metric

Word spacing: 100%

Leading: 95%

3. Scania Sans Regular

Text: upper and lower case

Kerning: 0 / metric

Word spacing: 100%

Leading: 125%

4. Scania Sans Regular and Bold

can be used for secondary

headlines, intro text, body

copy, quotations, and graphs.

Scania Identity Manual — Brand assets 46

Typographic settings

1. Scania Sans Condensed

Text: upper and lower case

Kerning: 0 / metric

Word spacing: 100%

Leading: 125%

Figures: tabular lining is available

2. Example of table

Settings 2

Scania Sans Condensed is

a supporting font designed for

maximum effectiveness when

space is limited. Use the example

on the right as a guide for

secondary headlines and intro texts

(i.e., in a manual or report).

Font sizes

Scania Sans Condensed

Adjust body copy, intro texts,

quotations and graphs to the

format and columns. Remember to

ensure legibility. The text should

not be smaller than 4.5 pt and

Condensed should not be used in

large sizes. It is only designed to be

used in smaller sizes, approximately

4.5–14 pt.

For optimum legibility, the number

of characters in one line should be

approximately 50–70.

Scania Sans typography

In Note 14 there is a description of the consolidated

equity items and information about the company’s shares.

The equity of the Scania Group has changed as follows:

Consolidated statement

of changes in equity X = 125% Leading

3 X

2 X

Financial overview Full year  Q

Trucks and buses, units   Change %   Change %

Order bookings     -     -

Deliveries     -     -

Net sales and earnings EUR m.*

Net sales, Scania Group, SEK m.            -

Operating income, Vehichles and Services SEK m.           

Operating income, Financial Services, SEK m.         

Operating income, SEK m.            

Income before taxes, SEK m.           

Net income for the period, SEK m.           

Operating margin % . . . .

Return on capital employed, Vehicles and Services . .

Cash ﬂow, Vehicles and Services, SEK m      -     

* Translated to EUR soley for the convenience of the reader at a closing day rate SEK . = EUR .. Unless otherwise stated, all comparisons

refer to the corresponding period of the preceding year.

Scania Identity Manual — Brand assets 47

Page header – Optional

Page footer – Optional

Emquiandit quae. It lique lacestiistis

eumquas volorere, et apit am iminus ut

am ut lab imet explaborem voluptatinto

quaecto min reremporios et molest

liquas es volor aborerundam faccaeriae

earumque volorem poriatet eate

poriber itatqui blaut et ommodia ideri

dendam entum ne quibusa ndaepudam

eosa et quodis sitio. Tem secaborepe

sum voluptatur magnate as am as

quatemp oreptae re pore, omnim alias

volore coratus aut utem atet omnim

quam quae nonest aliquatur, ofﬁcid

quibus molores tentis ab ilis magnatet

erro et diati cumquid uciditibus

doluptatur, qui dipsam, ommolorume

rempore perio.

Itas es nis nihilli

Tionsec torpos aut earchicia deriber

umenita doloriorecae aut dolorum

qui am in remquat enditatia duntiis

sendips untiunto iusant ra quis

doluptis endandia voluptat as simusani

denisciatia suntenti is aspe di dendi

omnihiciet qui occuptatur, expelia

nimolo expedio quatet et aut restrum, si

audam que sitem fuga. Cab inullatquaes

essima et repedio nseque ommoditiati

dollatetus, con natis debis enihil im

ipsandis mi, sus niasint.

Conecae. Equi consequam

faccumquam nonse con nem. Os qui

quam, custrum, eate qui berum eum

quid ut molo expelenis perum lit et, cus

apernatqui voluptat.

Pudae odi dolor aut ipsa quae reicid

qui ipsande rionem assi con nis incias

comniate et re mod qui doloremos es

dessin re ma erferru ptaquaspis eaquis

endis inisquo vel endiam, nulparum

faccupt aquatur sed quis es sa qui

ut abor arum cus aut ius et quo quat

re cusapedi nobit asperer estiunde

demporro tempero te dolor sunto qui

derum num simpos molest, optat.

Itaquis eum ellant dolupta essinim

fuga. Igeni accae conetur? Quis eos

et que veratur maiorerion nitatisit,

nis doluptae vendisimet et utet odit,

cora et ipsum haruptatur audios eum

sit laccum, con nos mosaerro doloreh

endit, nos eos et ad qui dolupta tempor

magnian delecta sequidelique im quae

pre lam sum simi, sum fugia idigentis

alictotaque cus restia voluptatet autem

que comnimagniam explabo. Tis conse

eos si se sam, odic tet eture ommolor

iatquo blab int, sitae res sequas

autesseque nem eium quae. Lecto omni

dit, illuptas et, estium nonsequae et alit

accusapic te ventemposam int eicium

iligendam aborepero blam vel in erem

ea qui dolor aut evelest, volessitam

doluptas qui ipiet es de autet lab inveriti

dolum est, imin porat. Occaecus vide

ventem rerum, occullor audis id quo

dollit magnatus et il ipsant eliqui.

” Omnis ad qui

dolest pos

iunte nestem

et quam

iusam et la

quis andicium

velit, unt

perepra.”

Mus eaquia

volore solu

To in pa asin pe similit il incipsanda

dolest unt modicip idundandusto

blaborerspe natur susciis sit quibus

dis experit ofﬁcae. Nam alitatur.

Settings 3 (A4)*

General settings

Kerning: 0/metric

Word spacing: 100%

1. Page header

Scania Sans Bold

Sizes: 9–12 pt

Leading: 125%

2. Headline 1

Scania Sans Headline Bold

Sizes: 36 pt and up

Leading: 95%

3. Intro text

Scania Sans Regular

Sizes: 14–16 pt

Leading: 125%

4. Body copy

Scania Sans Regular

Sizes: 8–12 pt

Leading: 125%

5. Subheadline

Scania Sans Bold

Sizes: Same size as body copy

Leading: 125%

6. Highlight copy

Scania Sans Italic

Sizes: Same size as body copy

Leading: 125%

7. Page footer

Scania Sans Regular/Bold

Sizes: 6–7 pt

Leading: 125%

8. Quotes

Scania Sans Bold

Sizes: 12–14 pt

Leading: 125%

Scania Sans typography

* These settings are optimized for A4

format. For bigger or smaller formats,

adjusted settings are advised.

Scania Identity Manual — Brand assets 48

Headlines

There are three different ways to

use Scania Sans for headlines: Short and

sweet copy

1. Scania Sans Headline Bold

2. Scania Sans Headline Regular

3. Scania Sans Bold

Longer and elaborate

headlines in Scania

branded materials

For more detailed headlines that require

more information to be included to get

the message across

—

Note: Scania Sans Bold should not be used as primary

headlines in brochures and other branded sales material.

Branded communication

Non-branded communication,

information, documentation

and editoral.

Scania Sans typography

Scania Identity Manual — Brand assets 49

for a headline

to create interest

for a headline

to create interest

it should be short

and distinct

Scania Sans

Headline Bold

– Best-in-practice

Scania Sans Headline Bold is

Scania’s main font for headlines.

It can span between 1–3 lines and

may not be set in smaller sizes than

the size of the wordmark.

When surpassing 3 rows, switch to Scania Sans Headline Regular, and decrease the size

1. Scania Sans Headline Bold

Scania Sans typography

Scania Identity Manual — Brand assets 50

for a headline to create

interest it should be

short and distinct

and may if necessary

be supported by

secondary headline

for a headline to create

interest it should be

short and distinct

Scania Sans

Headline Regular

– Best-in-practice

Scania Sans Headline Regular is

an alternative to give headlines a

softer tonality, and may also

be used for longer headlines and

sub-headlines.

2. Scania Sans Headline Regular

No headline should surpass 4 rows

Scania Sans typography

Scania Identity Manual — Brand assets 51

Net sales, products and

services, SEK 92,051 m.

Lorem ipsum

Categories

22%

38%

31%

16%

28%

10%

Pie charts

46Your date here Info class internal Department / Name / Subject

Text + Large photo 1 – LONG

1. The ﬁrst chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The ﬁfth chapter 6. The sixth chapter

To omnimpel idita volenti cus experum

quatissi conem faccume vitis audam

fuga. Dem et, quatur, solo to eos volo

quis dit eos inis dolorro volut inumet

exceped iscipidus ut dolupta tibearum,

nit plibus aut que venit, autet aut et alis

esti ofﬁcit, quianitatus.

Nam, et quaepedit, omnimpos voloria

dolore nam aut que et eture ommo

ipsa dest eos dolest aut exces in pe

nemporia nim fuga. Accae cus acipsan

isciis dolupisciis exces ulparit dolorum

et a dolor audam liqui andi denim

nime maiorum voluptaerae id magnis

ut volorep ediciis ciaepero berum re

earum fugiasi miliquasitis pelluptatqui

autet vel et esto commolestium apiet

24Your date here Info class internal Department / Name / Subject

Scania CV AB

SE-151 87 Södertälje, Sweden

www.scania.com

Phone +46 8 553 810 10 Fax +46 8 553 834 01

Registered in Sweden: No. 123456-7890

Registered Ofﬁce: Södertälje, Sweden

Rasmus Kellerman

Botvidsgatan 3

126 49 Hägersten

Sweden

Itatium volo bearuntotate voles

maxima nistion sequident

Qui archil maior sum quae ea pelibus, que molo voluptae dolessumque

id moles evelibusda sunt et vit iusaerum net erest qui sed ut pre most,

susam eost aut ipsunt. Eped ut harcia qui aut alis ut rem facernam utatios

eari dolore quatum et ipiendi is vel illupta quatiumque diaecae ctatemp

eritatemque nobitio nseque sitae nobite moles de pedi dis aut pra

eserchictur, niam doluptate consed ut autae cum sapit que rest aut qui sunt

ofﬁcae sum eum et volent.

Subheader 1, 10 pt, bold, prefarably not longer than one line

Conet que dolese exerspel int ut ulparciis volorrorrum atures quossim

peditae cuptas ate necepedis nost hillores et repre veniatur maximusto

que vel mincill aborio ipsum imiliquia con cus eumquistem voluptation pre

coribusam ipidelicid moluptiis samus dia illabor rovidis tiorrorerae dolum

estio eostiunt, et lam quiaerumenet odit re, nimolup taspera comnis acerum

net demolle ssequis inctus, volo blaccus soloratet, cum assent ea core, sum

soluptia endis estrum consed est labo. Ut rerrorissin re corum aut explit quo

blacepra eum ut ipis etur, volupta tatur, od eos eturio dolorum eati dicae nus.

Berum es nonsecus estrum reniant quos sequibus dit estrum explit,

explam, ut fuga. Olestem quisit facieni minctust quae sandandi re volorep

erspernam, serrum que ea nimus. Ti utaspero et ex eate disciet a vendand

igendae as quatur, quam voluptae qui a sum alitaqu amendero cus ni ducium

restis ut ratinve liquate plicab inum dolecabore pe nem. Sed quam et lam

is dis eiciur, occatur mo doloreped que asperorerume omnis pa duciendus

ipsuntet maio torera nist porectiur, ipiendisque il idestio ribus.

Subheader 2, 10 pt, bold, prefarably not longer than one line

Moloren denihicius id mos experum aliqui as eliquod que labore laborepudit

fugia idelest ruptati aturiore inverum ute nem faccusa ntiande sedionsequi

te nis sinihic tecepuda quid quae lia sum que dolut fuga. Nemped moloratet

vendam aut apiciuscia sedia namust, aut exerum ilibuscia que volume

eiuntium voles sint atibusdam fugiaerum soloreperum sinctatet lautemqui

ipsunt, sunte ne dunt volumquas eicimus aborite periate mperibusdae es nis

prehentio vent.

Neserer ionectem atatquo minis same porite venet denimagniet esto

omnis estiossin parcium veliqui od quae ligendel moluptatem dolenem re

nos mintiore, sandam ellores simusandant dolore oditae am, omnim ant

2016.05.26

Stockholm

Our reference

Maria Larsson

Your reference

Rasmus Kellerman

Page 1 (3)

Scania Sans Bold

– Best-in-practice

Use Scania Sans Bold for more

detailed headlines that require

more information to be included to

get the message across.

—

Note: Not to be used as primary

headlines in brochures and other

branded sales materials.

Letter templatePowerPoint slides

3. Scania Sans Bold

Scania Sans typography

Scania Identity Manual — Brand assets 52

Scania Sans typography

041 Sundit volorum archit modios Sundit volorum archit modios 042

Que nus porior Que nus porior

Cullenis doluptatur arum fuga. Ita nos

as sitis maximilita dolorum eos et as

aute quis arcipis quoditatiur?

Cum quisciis vellecte quam et et omnis

net ut omni vellabor modis molupta

doluptatur acia nonsed modi con

eosam voles eumet rem quam res

voluptios es quatem quideribus.

To quaspis as sequibusant vel et dolore

nimus et ipis a soloriberum, coneste

dolori ofﬁcid ucimus nat vendeliquo

occusti aut re volorat fugitatetur arunt

deste dolorio. Nam, sint facculparcia

delleni mosande apicimp oremodis

apit fugitate ditem fuga. Itatem hitate

nobit fuga. Consed mod es aut es ex

et quamus maio coreic te magnim

id molorem quisqui del es dolut

quia asiminvere, con reculparum as

estion porrora sequi dolenducid quis

a vidi odigend itist, voluptaquo bea

di sus ni rehenih ilique nus aut eos

endem nihiliti rendit volorru mquatius

porepta tatium ipictem seque pero

intia conseque poria volorun ditiae

essinctecum laut re ventio. Nam vent

essit autemquia dit fugiae ni tet re con

perio. Itatiae as ipsant archilit, seque

modis minctas del int voluptur? Qui

sit dolupis que pelescipsam aut debis

apiende sciant aperovid ut voluptati

to qui volupti onseque niatisquo

cuptas cus andenim oluptat essimpos

mosanihiti quis que omnimus anistio

rumquam, te rem quam sinvenis ut

omnis nimil es nos autem fuga. Ost

eatis aciae isciet, sunt aut re que

nonseris susciistem es aspelen isciis

nonsequias volleni milique velest,

tentibus nonem sum explace pudiciis

erora non consequo doluptat rectas

reicide nitatem ut quamus earunt

estorrorest aliberumquam dolestibus

et et re etur, saecaturiae labo. Os

quis aligendant quis volor sum eum

quas andigen disquaes ente is sedipid

quatiis cilligenda sit ofﬁcia velibus

dolupta temquaepudam ea des sed

mi, omnimped ullorehente abor sit

moluptat volector minciis adipissimaio

venis simintis accum dolore excea

nonectibus aut maion culluptio te lab

ilis esequis rendis et maioruptas eum

la sum utem quassus anihillam, aut ut

odiatur?

Em experio. Et et volupturerit estiberi

conectus doluptatem sed mo dolore

optaspe rsperio iur as quam fugit aut

latibus solorepedi od quam fuga. Ut

unt. Nis mo blab int optatur rent alis res

qui tora quia quis uteserisque conse

sequostiis consero evel eius nimpere

Ehenda persper natiis rem

rest etur, quasimi lluptas

num eos vitatus.

rsperi conet aniam quoditate repello

reriora dusdam delest, tem resequae.

Fugiat unt.

Oluptium, soloristorem sed que

este laciet labo. Xerum entem earupid

quis evellacea arit eum rendiatio et

ratem sequam, torempore sitiberum si

reiustrum fugia accus.

Alicim lab imus nus magnitium

quam excerrumque volorro veria

volum, temporent accus sequiaepra

porit fugiatquiae veleniendit fugiaeris

quissed ma voluptur, occabo. Ellesti

nistiatiant.

Apis am, volorepudae volor repra

natus plibus aut eic temperis et as

rempore voluptatiae volorep eribearum

es estrum quundis comnimus expel

molorem ilis vendigent aliquo molentur,

sediam volupta tempor suntius none

placeriberio quidell estemque conse

sam ratusam veligen ditiis id magnihil

etusa ventem quatio ipsande nimillam

ero magnia doluptatent et quiaest

iuscient. Usandig enderum velectectiur

sedistio. Itae nus mil ma dolorume

ex eaque natio tet volectem illuptatis

es aspiet miliqui omnihit lique conet

voluptas vellam volorrovit ide laut min

et faccatur alit, culparcita quassuntem

et vernati onempor ibeatii sitions

endent ium suntorest et asiti incto

blautendae cor sitatus ex eum, qui

optassimpor asimaximus, cus aut

maionecerio et optat.

Ferae plit, ut et que parciento

verfercia dolum quidit maxime voluptur,

sit ut eos etur sit percit aut qui tem

doluptaspid quo etur? Ovidi omnimaio

quibus.

Obis sunt que lab id quae.

Genducimin et ofﬁc temquos et re

con porro tem que il magnis nobitior

autem vollestrum remolut quae. Hit aut

et quibusam inctatisim nihillam, sitat

facese et faccum quatur, voleceation

corum ad quia plaut re, omnim quia

estibusanda conet reptate ntotatinti

quatem faccatum, quiandu citatur?

Bor rem. Ehenitas velicaeculpa

cuptatiis eseque odictibusam

numenduntur, cuptus. Nust re omnis

dolendusda sapidit atquaspel iliquatum

qui aliqui re in pelest fugitio que sit

impossi tatiorero ea volo voloreicati

rerit que sed ut aut voluptatquat fugit

ea aut earumet molorro dita vellabo.

Nequatus.

Udandam aut earum asperor ectinve

nihitatur? Quia volorepudam quis

nobitatem harum apisqui as eum voles

aceptae latum repedi dolorum es eatum

atatiati occusamus.

Eratatem qui volent idem quam erae

conseditas voluptas et labor molupitat

delibusandam hiciend igendusti

doluptatio doleni doluptas acculpario

tem quis sit eum fuga. Et velique plaut

et is voluptatatia quos raest vit iunt.

Uda veniatia aliquas eliquas aut

magnihilicte int elest quat harcia

incidebis dolescia voluptibea volupta

temquassequi adionse conserum,

ullacca boriber atius. Et ut assi inctis

ipsa sit voluptat voluptat dolorer ferisci

isciist velitaquae optatibust, sinum

fugitat eniaspe od ma denis accabore

ero quo estotate plabores aut aliquat

aecatem et et voluptatur, to endictem

dollaborio. Itate nonsequi dis sum fugia

vendipite voluptatate inum aliciusani as

maximollorum exeribus.

Laborem si nis sequam, esti nos

ipsam aliquosandae parchita ne

que dolore eiciet labore nulparum

que peratiumque pore eni ut atum

remodit inctur, to ea sit qui volupta

taquis voluptatur solupta ea volorecus

dendi nisqui incit, to experov itaerrum

fugiatur? Qui odio. Et quam, omnis

ullesedignim quam, sunt intiaernatio

voluptiatur, quam nate nia et aut essunt

dem quametur, quid ut et est acid ut

eritam estrum quo eium reperum fuga.

Ciis ut res ipit quas ut omnimus quam

ut lame maio. Ut imetum non eos se

vollumqui idi sequi sam faceatis et

invera vel ilicienis paritibea duci ofﬁcia

quatur, sin plita vita ipicium harcia sitis

rati doluptature iunti quasit et lam qui

ofﬁctus, num quiam adis re, sapiet, con

remporiae dolupie ndiore rem fuga.

” Everum disquid quidus. Ut lam sit quae. Itaerum re vel

iligenis aliquos ere eos mollaces illes aciunto tatetur

sunt es ad molor sin post apellup tiusam aceate

quaspello omnisi nobitatecae non nulliti.”

Tenis dendio, 25 %

Dolorpos, 34 %

Eturia volorest, 28 %

Liquasperunt, 9 %

Aut prepudi, 4 %

Harumquo

ium inciatiu

Short Headlines

Scania Sans

Headline Bold

Large size

1–3 rows

Intros

Scania Sans

Regular

Larger size than

body bopy

Subheaders

Scania Sans

Bold

Never smaller

than Intros

Subheaders

Scania Sans

Bold

Never smaller

than Intros

Quotes

Scania Sans

Bold

Smaller than Intros

045 046

Rias etur

Natum esequam fugitate nempos si dolor magnimi,

core pla doluptaqui blabore exerum aborpor atquia

cullecatam quae volum ut atur sandis ut dunderibus

esed ut et fugitaeprate volo blatem que iur acid ut.

Apitiunt optat aruptae ofﬁctem iumque

endi ium quis everuptat. Ofﬁcte

mporibus. Ad ut molupta quaturerum

volorer namet, sanissum ea et maios

ressecto quam necae que porrum

volore dolupti oritas aspe initaerores es

autem et aliquid icimincil il ipsa volore

liscia voluptasimo etur adist, id eatum

ipsaper speribus ad ut apicimo lendis

ut init reicidia sequid quam seque et as

dolorro blanisit, conecus pra velliquia

doluptatent quam aut essita culla

vollatiunt, acearup tasimpo ressimusam

conesequid exerum nonsedi ullatem

ea venit et evendan deraecusam ut

dolessunt iumquiam sinveli tiatem

solorit vellaut qui dolo quam ilit harum

si dent. Volore volorecta dolupta

tempos doluptur? Sitem reri di qui

qui tes aspedip idiaspiet, ipsaperis

molestorest, ut la debis doluptibus a

volores enihil ipsant experum hilland

esequae simi, nest, ute voluptatum aut

quam quid untotaq uatemporero event.

Boriori omnist, omnihicabore id

exceperibusa sum estruptatio. Faces

derum de cus eatem aut aperibu

sapiene non re necae maximus est

volor aliquis aditiatem labore rescimus

voluptate perchit.

Et experiam endi ipicius

Nis dolore esequid itatem-porro

doluptis conem a vit es minia alitate

mporro quo tem inveruptat as asi

doluptiae odit vit autem con non evendi

ommos re nullaci tatquo verioreribus

aut aut ad erspicid unt eossimu

scipitae aut explit vitas mincita ssectior

sundem is nulpa sequid quid quo

quatem ulparum nimilic ipienia inum

iliberor maionse rchiciis sust earum

qui dolorro moluptam rata velendes

doles ab is doloremposa similla ilibus

et, sum aliqui ut faceperum et acerore

pernam quo eate nulpario verum qui

to im et faccus estint im ulparci psunt,

vidigen emporehenis re pro il iminull

uptatusdaero cupturit antio verionsed

eosam faccatem comnisciae nullign

ienimusape maximil ipsandis con rerum

debitat voluptatia cum aut evellectur

serum estruntium volorep tiaectatem

rerum nisquae proriam rero conem

quasped ut eatur mo ea verum qui

restis repe nonemperat. Dit magnia

sequide stiunt, ute paruptatur?

Ehenihilit, sent maximusdae lab imodit

latusan destibus doluptatibus alit quam

quid qui conemquis aute nobitaquodit

ius accabo. Erit quam que ped et,

vit a simaior emquias et et magni ad

molupid et ut lab iur re, torions equae.

Quid ullantibus sunt, tectibusciis

nonet la et autem remped quaspedit

dolupta sperum quidus et alicilliquae

saerumquatia sedi abo. Et ofﬁcim acero

et harchit, aliquam, cores magnim qui

od mos endaeseque esciasp eratium

quiatem commos accupta tustium

quo mossusci rercilibus pro issed

magnatibus nam niscipsa volor sit eniet

aut ant. Odio estrum vendis rerrum,

et aut liquod quod eicidebit quunt.

Ditaquo cus sed minus ma conserorest,

si coresec estiam esto volor aut es

a quatae volorit iusdam lacepta sim

rerit res pernate molesciae conetur,

et et latempo riasperum et utem ende

peratib usandan denisit, que serum

is ellam et omnis mincto quodit ut ab

id utatem qui aspisque natassintis

secae doluptae di conet aut fuga. Aqui

ofﬁcaes ea comnien derores sequatem.

Dolore

—

Aped: Ommodignihil

Quae: Ipisquos mo

Ehenimp: Eribusam rem

Cus adis: Apienis ipis

Rentore: Scius, ipsa delit quam

que ommo iunt, comnis siminit ea

vendis explis cones ulparum quodi

alit volorat.

Neque: Nonsequam aut harum

debit etusae nobitem alit raturerum

qui tem serit lanihit alit escipsunt.

mossusci

rercilibus

Sundit volorum archit modios Sundit volorum archit modios

Scania Identity Manual — Brand assets 53

047 048

occulpa nat

Henis alit quiatur

faciaes estemod

Natum esequam fugitate nempos si dolor magnimi,

core pla doluptaqui blabore exerum aborpor atquia

cullecatam quae volum ut atur sandis ut dunderibus

esed ut et fugitaeprate volo blatem que iur acid ut.

Apitiunt optat aruptae ofﬁctem iumque

endi ium quis everuptat. Ofﬁcte

mporibus. Ad ut molupta quaturerum

volorer namet, sanissum ea et maios

ressecto quam necae que porrum

volore dolupti oritas aspe initaerores es

autem et aliquid icimincil il ipsa volore

liscia voluptasimo etur adist, id eatum

ipsaper speribus ad ut apicimo lendis

ut init reicidia sequid quam seque et as

dolorro blanisit, conecus pra velliquia

doluptatent quam aut essita culla

vollatiunt, acearup tasimpo ressimusam

conesequid exerum nonsedi ullatem

ea venit et evendan deraecusam ut

dolessunt iumquiam sinveli tiatem

solorit vellaut qui dolo quam ilit harum

si dent. Volore volorecta dolupta

tempos doluptur? Sitem reri di qui

qui tes aspedip idiaspiet, ipsaperis

molestorest, ut la debis doluptibus a

volores enihil ipsant experum hilland

esequae simi, nest, ute voluptatum aut

quam quid untotaq uatemporero event.

Boriori omnist, omnihicabore id

exceperibusa sum estruptatio. Faces

derum de cus eatem aut aperibu

sapiene non re necae maximus est

volor aliquis aditiatem labore rescimus

voluptate perchit.

Et experiam endi ipicius

Nis dolore esequid itatem-porro

doluptis conem a vit es minia alitate

mporro quo tem inveruptat as asi

doluptiae odit vit autem con non evendi

ommos re nullaci tatquo verioreribus

aut aut ad erspicid unt eossimu

scipitae aut explit vitas mincita ssectior

sundem is nulpa sequid quid quo

quatem ulparum nimilic ipienia inum

iliberor maionse rchiciis sust earum

qui dolorro moluptam rata velendes

doles ab is doloremposa similla ilibus

et, sum aliqui ut faceperum et acerore

pernam quo eate nulpario verum qui

to im et faccus estint im ulparci psunt,

vidigen emporehenis re pro il iminull

uptatusdaero cupturit antio verionsed

eosam faccatem comnisciae nullign

ienimusape maximil ipsandis con rerum

debitat voluptatia cum aut evellectur

serum estruntium volorep tiaectatem

rerum nisquae proriam rero conem

quasped ut eatur mo ea verum qui

restis repe nonemperat. Dit magnia

sequide stiunt, ute paruptatur?

Ehenihilit, sent maximusdae lab imodit

latusan destibus doluptatibus alit quam

quid qui conemquis aute nobitaquodit

ius accabo. Erit quam que ped et,

vit a simaior emquias et et magni ad

molupid et ut lab iur re, torions equae.

Quid ullantibus sunt, tectibusciis

nonet la et autem remped quaspedit

dolupta sperum quidus et alicilliquae

saerumquatia sedi abo. Et ofﬁcim acero

et harchit, aliquam, cores magnim qui

od mos endaeseque esciasp eratium

quiatem commos accupta tustium

quo mossusci rercilibus pro issed

magnatibus nam niscipsa volor sit eniet

aut ant. Odio estrum vendis rerrum,

et aut liquod quod eicidebit quunt.

Ditaquo cus sed minus ma conserorest,

si coresec estiam esto volor aut es

a quatae volorit iusdam lacepta sim

rerit res pernate molesciae conetur,

et et latempo riasperum et utem ende

peratib usandan denisit, que serum

is ellam et omnis mincto quodit ut ab

id utatem qui aspisque natassintis

secae doluptae di conet aut fuga. Aqui

ofﬁcaes ea comnien derores sequatem.

Rias etur

Dolore

—

Aped: Ommodignihil

Quae: Ipisquos mo

Ehenimp: Eribusam rem

Cus adis: Apienis ipis

Rentore: Scius, ipsa delit quam

que ommo iunt, comnis siminit ea

vendis explis cones ulparum quodi

alit volorat.

Neque: Nonsequam aut harum

debit etusae nobitem alit raturerum

qui tem serit lanihit alit escipsunt.

Sundit volorum archit modios Sundit volorum archit modios 029 Tis ut vel ipsant Tis ut vel ipsant 030

Us inciam aut quasit litatem

invel ipsanda doluptat ut

exerro te que nitinim et ditis

seque lit enim quas maxim

fuga. Saped quisquate

sitionem renimen ihitium et

ofﬁcit, voloreicab incto eum

imi, qui as ad qui vendempor

reptaecero doluptatur?

Quis dolo totatureptas

enissed et oditium fugitas

aut odis et et repernamus,

ofﬁcatae quibusdaecus aut

im eum eum audigendus et

ipsapero maiore labo. Nequo

blaccuptiae pore volore,

nisitae conseca borepro

vidunditam reptate nobit

re inverio rectis eos seque

exero bla non explat.

Ed erferuptatem re

optatios volorit audam,

soluptae idel magnia

consequi remporae. Peri tem

sum dis aut quam inci dus

a sinctusam, tet quo ipsus

aut pa sinisqui int estempe

rspeliquia sanist, quate ne

sam quatecatur?

Uciuntur re con cupti

doloritatis sus as rem

quatem quae mos nam

et liquasperum sandicae

conseque porae remodit et

rererum nullacculpa sim et

alibust oreprei ctissus, non

repersped eliquia volupti

utem excestius.

Bearciis dis demquidesed

estisquamus estiaerumet

eaquodit, aut quisci ommost

latum rernatquia vera ventem

id quo bearum quosam, ut

explita tendita taquatum

ipsandamus mi, saernatum

netur, opti adis sum vendell

uptatem rem faccumquam

repersp ereprae. Nequiae

perovid quid et is apel il

mo conseque pellanti in

con non porum nos aut

voloreste voluptia nonserum

niendicit quibus, secearum

nossin nonsece rspieni

hictaqu iducium lacepta

temporp orehenis sum

abori sequid qui odis eum,

nonsequam vitint omnis

maio et etur sitem quam

earchic idesequo et ero min

re laborias qui dolutae ctiam,

cus aut labo. Itat re custrum

volestrunt.

Ducidias doles delicatiis

excestibus ut mi, quis ut rere

exerupis enia soluptatatur

anis volo blaborepero intiis

dolori rehenis excesec

aborere et eum facea et que

voluptatur sint fugia ipsunte

mpernatia voluptatem nis et

volorum quas aut volecea

runtia quiaeru ntioria sit

quid maionse dignihicto

qui isciis ex et quundem

et a vitinusaeri auditen

daecus ex eos iur ad que

odiat. Volupta sae. Musant

quos sequoss untium ent

eum delit repereped quis

Dolupicabor reptur magnate

asitempe adias corehendamus

dita dendicim repudi inciuntur.

Erum quis sit

Ducidias

velenissitat

enis perspernam faccuptis

quis cumquo cus alissin

velenissitat eatas dolorru

ptistiat volorecessed quatem

si toratur? Cus, conse

pellautem atiam, et aut

essequi rate pra dis eat rem

fuga. Ut que solestio dolorep

erferchil mo molupistiis

dendiciis ut doluptassit

doluptatur aborere

hendionseque laborum

labor accae preperis mi, nus

etus doleculpa volendita

consequ asperis mil idis as

nobis elluptam nus verehent

am que volent ad que into

volectem quam, sam harum

nonet dita volesse volupta

voluptium qui tem qui

od eum esti aut dolo eos

dolecatem solorem ad qui

rerspe ofﬁcate essum que

que velicit rentur, ommolorro

et fugia dolorum aliqui

doluptium exeris re et adition

comniae ptaquis del ipsus.

Simillestis dolupta tibus

Ed uta venis dolupta tibus,

commodi tiustru ptatem.

Et laborem autecta tecume

dolut latur, corehendaes

maios aribust eveliqu

iatusam nient as restectotate

vendit opti rehendi

onsequam sin res plaborum

quam eatur mo dollorro omni

tem quo cuptaspedi non

pelis excea voluptate pel int.

Ofﬁcabore ni ut volupid

eos aut aut mod quis

Molent qui corerundipis earci

dolor sequi sita et quam doluptas

enis enis rerio. To exceriatium

facipsam, odi doluptat aut fugitias

debis utemquisciis nulpa voluptis

earum voluptatur simi, cum

harumene renihil iquata cus et

latis sum dolupicit pre senis vent

de noste nostium volupta nobis

illuptat quam ex estecab illis aut

vellorro con pa dolupta quunt. Si

omnis ani omnim quiat. Estiat. Nam

corestruptae nimus, sa nonserum

quae verferatur simolorunt

pratatecti aut apis perum

rehendunt eaquamusam sam, is

molesto coribea voloressum sunto

doluptate velis veris atur asimolor

anienis cipsum quaectotatia cum

volori deriore ptatusc iatemquis

estium quias dolori odis eosandias

deremol orepers persped

molor reperecabor accullis

dersperum quodit undit quiant,

comnim fugiani enihilia coreribus

quibusam adiorem essit rerio in

re qui del ipsamenima dolo ipit

volupta quaerfe runtibea sequo

omnitatiorem quatur re, tem aut aut

et est, cum at. Vit ea sere el incieni

sitatur anis dit, sedit accuptatum

il ma deleniate vent qui corit hicia.

Optame magnissint int venimilibust

estiandaeped quostru ptatatur?

Long Headlines

Scania Sans

Headline Regular

Large size

1–4 rows

Subheaders

Scania Sans

Bold

Example of when and how

to use Scania Sans Bold

as a sub headline

Scania Sans typography

Scania Identity Manual — Brand assets 54

Upper case

Lower case

Proportional, mono figures

Scania Sans accented

– Standard Western

– Latin

Punctuation

Case-sensitive forms

Currency, mathematical operators

Superscripts, fractions, ordinals

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ÀÁÂÃÄĀĂÅĄÆĆČĊÇĎĐÈÉÊĚËĒĖĘ

ĞĠĢĦÌÍÎÏĪİĮĶĹĽĻŁŃŇÑŅŊÒÓÔÕÖŌŐ

ØŒŔŘŖŚŠŞȘŤŦÙÚÛÜŪŮŰŲẀẂ

ŴẄỲÝŶŸŹŽŻÐÞàáâãäāăåąæćčċçď

đèéêěëēėęğġģħìíîïīiįķĺľļłńňñņŋòó

ôõöōőøœŕřŗśšşșťţțŧùúûüūůűųẁẃŵ

ẅỳýŷÿźžżðþ fi fl ß

.,:;…-–—_!?¡¿‘’“”‚„’”‹›«»/|\()[]{}•·#

&@©®™*¶§

()[]{-–—‹›«»¿¡

€$¢£¥ ¼ ½ ¾ % ‰ µπ

+−±×÷=≠≈<>

¼ ½ ¾ °

Glyph overview

Scania Sans typography

Scania Identity Manual — Brand assets 55

Scania Sans typography

Helvetica Neue (Mac)

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo

PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö

1234567890€$¢£¥!?&@©®™+−×÷=%

Arial (PC)

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo

PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö

1234567890€$¢£¥!?&@©®™+−×÷=%

Replacement fonts

When technical restrictions or

special glyphs for languages

limits the use of the Scania Sans

typeface, the following replacement

fonts are recommended:

Latin languages:

Helvetica Neue – Mac computers

Arial – PC computers

For other languages, please

use a font as similar as possible

to Helvetica Neue or Arial, as a

suggestion any of the fonts below:

Arabic, Cyrillic, Greek, Hebrew

and Vietnamese scripts:

Helvetica World/Linotype – Mac

Arial – PC

Chinese

MS JhengHei or MS Sim Hei

Japanese

MS Gothic

Thai

MS Sans Serif

Scania Identity Manual — Brand assets 56

Scania Sans typography

Don’ts

headline too tight

headline too wide different weights

alternating colours

correct headline

very cool effects

and gradients

very cool effects

and gradients

subheadline too close

subheadline too far away

Ad qui cum fuga. Ita consequi re

vendel id que as sequat officiis

es a doluptiam, culleni hiliquis

doloreh endante dunt aditati

rerum que derunt ducima corat

milia aut quiamust, ommolliqui

dusae velesenis debis diatem et

aut omnima precto cone rectet

porissequunt occust, ut vendi

alignat expligent, nimint la consecti

ipsa non recae rae. Etusam aut.

Ad qui cum fuga. Ita consequi re

vendel id que as sequat officiis

es a doluptiam, culleni hiliquis

doloreh endante dunt aditati

rerum que derunt ducima corat

milia aut quiamust, ommolliqui

dusae velesenis debis diatem et

aut omnima precto cone rectet

porissequunt occust, ut vendi

alignat expligent, nimint la consecti

ipsa non recae rae.

Ad qui cum fuga. Ita consequi re

vendel id que as sequat officiis

es a doluptiam, culleni hiliquis

doloreh endante dunt aditati

rerum que derunt ducima corat

milia aut quiamust, ommolliqui

dusae velesenis debis diatem et

aut omnima precto cone rectet

porissequunt occust, ut vendi

alignat expligent, nimint la consecti

ipsa non recae rae.

Don’t use too little or too much tracking and/or word spacing for any typography.

Don’t place typographic elements too close or too far away from each other.

Don’t use too little or too much

leading for any typography.

Don’t justify, center or right align any copy. Only headlines and

subheadlines may be centered for specific stretched formats.

Don’t add any kind of effects or gradients to any typographic element.

Don’t mix weights or colours for any typography.

Intros and body copy may highlight specific words or phrases, by making them italic.

headlines may never

surpass three rows.

choose scania sans

headline regular

instead.

Don’t let headlines surpass three rows when set in Scania Sans Headline Bold. For longer

headlines, use a subheadline to devide the message, or choose Scania Sans Headline

Regular, set in smaller size.

Scania Identity Manual — Brand assets 57

BRAND assets

3. scania coloUrs

Scania Identity Manual — Brand assets 58

Scania Blue

Blue is the colour of stability.

It stands for authority, truth,

tradition and trust.

White

White is the colour of light.

It is associated with perfection,

goodness, honesty,

and things that are new.

Scania Silver

Silver is the colour of purity.

It stands for premium, engineering

and represents metal and ingenious

engineering.

Scania Red

Red is the colour of commitment.

It stands for power, heat, love,

energy, fighting spirit – and pride.

Introduction

The Scania brand colours are

derived from the Scania symbol and

wordmark and effectively establish,

represent and communicate the

brand.

Scania Blue and Scania White

should mainly be used for text and

backgrounds.

Scania Red is represented by the

griffin in the Scania symbol. It must

be used with great care and only as

a highlight or accent colour, never

to steal attention from the griffin.

Red can also be associated with

warning signs and negative results

(e.g. red numbers in a table).

Silver is used as metallic PMS or

silver foil. Never simulate silver in

digital applications or in print.

—

Colour books/swatches as

ASE-files, may be ordered

from Scania CV AB, via

identity@scania.com

Scania colours

Scania Identity Manual — Brand assets 59

Scania Blue

PMS 282 C

PMS 282 U

CMYK C 100_90_13_62

CMYK U 100_90_5_55

CMYK NP 100_90_0_50

RGB 4_30_66

HEX #041E42

NCS S 7020-R70B

RAL 5013

Scania White

PMS White C

PMS White U

CMYK C 0_0_0_0

CMYK U 0_0_0_0

RGB 250_250_250

HEX #FAFAFA

NCS S 0500-N

RAL 9003

Scania Red

PMS 2035 C

PMS 2035 U

CMYK C 0_100_90_3

CMYK U 0_100_80_0

RGB 214_0_28

HEX #D6001C

NCS S 1085-Y90R

RAL 3028

Scania Silver

PMS Silver C

FOIL Kurz Alufin Satingloss

RAL 9006

Scania Light Grey

PMS Cool Grey 3 C

PMS Cool Grey 3 U

CMYK C 8_5_7_16

CMYK U 8_5_7_16

RGB 200_201_199

HEX #C8C9C7

NCS S 2000-N

RAL 7047

Scania Medium Grey

PMS Cool Grey 7 C

PMS Cool Grey 7 U

CMYK C 20_14_12_40

CMYK U 20_14_12_40

RGB 151_153_155

HEX #97999B

NCS S 4500-N

RAL 7004

Scania Dark Grey

PMS Cool Grey 11 C

PMS Cool Grey 11 U

CMYK C 56_47_41_46

CMYK U 56_47_41_46

RGB 83_86_90

HEX #53565A

NCS S 7500-N

RAL 7015

Scania Black

PMS Black C

PMS Black U

CMYK C 0_0_0_100

CMYK U 0_0_0_100

RGB 0_0_0

HEX #2D2926

NCS S 9000-N

RAL 9005

Brand colours

and primary

supporting colours

The Scania brand colours are

supported by primary supporting

colours and a secondary colour

palette. All Scania colours must

be represented as outlined by the

colour codes in this manual, and

never in any other tint (%) or hue.

The primary supporting colours in

grey offset the brand colours and

form the primary background of the

colour scheme.

When using coloured text, always

use the same colour throughout.

Please find all neccessary colour

values to the right. There might be

variations in colour reproduction

depending on the printer, light

conditions and material. For this

reason it is advisable to use colour

proofs as references and to always

order test prints to ensure the

desired colour match.

C = Coated paper

U = Uncoated paper

NP = Newspaper print

Scania colours

Scania Identity Manual — Brand assets 60

Scania Orange

PMS 166 C

PMS 166 U

CMYK C 0_75_100_0

CMYK U 0_60_95_0

RGB 227_82_5

HEX #E35205

NCS S 1080-Y60R

RAL 2004 (exhibition engines)

RAL 2002 (standard engines)

Scania Beige

PMS 7502 C

PMS 7501 U

CMYK C 15_24_49_3

CMYK U 15_24_49_3

RGB 206_184_136

HEX #CEB888

NCS S 2020-Y10R

Scania Pale Green

PMS 5635 C

PMS 5645 U

CMYK C 40_15_35_10

CMYK U 40_15_35_10

RGB 148_165_150

HEX #94A596

NCS S 4010-G10Y

Scania Green

PMS 350 C

PMS 350 U

CMYK C 80_21_79_64

CMYK U 80_15_80_55

RGB 44_82_52

HEX #2C5234

NCS S 7020-G10Y

Secondary colours

Scania’s secondary colour palette

is designed to be used to vary or

highlight content.

Orange communicates news,

innovation and power. The greens

and beige are natural colours

that reinforce Scania’s image as

a grounded, reliable organization,

and a leader in the shift towards a

sustainable transport system.



Please find all neccessary colour

values to the right. There might be

variations in colour reproduction

depending on the printer, light

conditions and material. For this

reason it is advisable to use colour

proofs as references and to always

order test prints to ensure the

desired colour match.

Scania colours

C = Coated paper

U = Uncoated paper

Scania Identity Manual — Brand assets 61

Scania Black

Scania Blue

background

Scania Silver

background

Scania

Dark Grey

background

Scania Orange

background

Scania

Medium Grey

background

Scania Beige

background

Scania

Light Grey

background

Scania

Pale Green

background

Scania White

background

Scania Green

background

Scania BlackScania White Scania WhiteScania Blue Scania BlueScania Dark Grey Scania Dark Grey

Aniandiot et

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del idustiora

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poremporuc

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poremporuc

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poremporuc

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del idustiora

poremporuc

Aniandiot et

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del idustiora

poremporuc

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poremporuc

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del idustiora

poremporuc

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poremporuc

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Aniandiot et

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poremporuc

Scania colours

Contrast

Scania Identity Manual — Brand assets 62

Scania colours

Do’s Do’s Don’ts

Technical specifications 2016

INDUSTRIAL ENGINES

Stage IV – Tier 4f

019

020

Page footer

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si dolecatur sit a si dolum et quas magnate

modit, quat venihil laceritecus minum resequi

dendand aecesedi vent, archili quaspeles

accustibust, ad earcium, quunt. Eriorum

eniminctem ditiosae num sam quis ni velicae

natquam enderum illenda nobis rere veni

doloris apicto is apelentiis voluptiam reiusda

venis ea seque ofﬁcae storepedis doloreri qui

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volutat iaspel et am lam rem dolut dolorem.

Nam, tendis es sed ulparchita imperupis cus

suntur a porerep eliassit quos dellaboris

maximin num, nectae. Ut et quae nimusam

soluptur, et volupti nctoratet aliat.

Subheadline

Ut ese quametus ius aut re, qui quodis digentur

alit, cus dolesecat eveliqui odis nectur,

ofﬁc te dollaut velibus rest a nones numqui

corehendes nihitii squunti umquissum sum que

volorro eossitate qui illesto rrorit lab in erum

et, sum voluptat earit, sequiatem dolorae sequi

something italic blacepe ribus, comnihilit est

laudigent dolut ommodignihil ipisquos mo et

aped quae. Ehenimp eribusam rem cus adis

apienis ipis rentore scius, ipsa delit quam que

ommo iunt, comnis siminit ea vendis explis

cones ulparum quodi alit volorat emodit mod

maio. Neque nonsequam aut harum debit

etusae nobitem alit raturerum qui tem serit

lanihit alit escipsunt id exped qui berumet

que esequo corit ab ipis alita nobitia que dit

labo. Et quidunt vendis dolupta turita doloreriti

aliqui doluptatis nem. Uga. Udia sit, ne voleseq

uatiaecto omnisquid que cupiciendi de nos.

Another subheadline

Um repudiatet, que pereicil ma int maio blabore

storesequi quodis aut quuntia incimod quam re

nonecae ped ut verovit et quas esto et landisi

necto venes aut et laboritatem lignihillam

accum ini repediam quatiust, cus assimus

eosantia volupta nobiscienime que plaut

aut min nonsequid magniet lati nonsequis

aut fugiate eos ea distotate sitiatiur? Qui

occaboressim qui doluptae. Ita aborerit resto

ium volum quoditiaes di corumqu iatium

facienet ad moluptatur maione vel ipiet illatia

estrum non nullaccatis di quiam, sandit dolesci

dolupta tectatem sin num nobiscienis eatus

ad mil mod quam nempe nos evelessit que

la doluptassi? Porecestis quatemque qui

veliquatium volorro vidus.

Faceperum quias et endis cullame ndenihi

lliquia porem volorehenis adis aut essequaspit

lacest unto doluptas dolupta tiostor estibus por

arum non net laudit, que et enectae.

Ique sitatat autae volore corerum

harum iducipsus, con pliaes eoste

dessitiam ipienis as ipsuntem

quis endemqui ullabo. Tur aute

nihit, si dolecatur sit a si dolum et

quas magnate modit, quat venihil

laceritecus minum resequi dendand

aecesedi vent, archili quaspeles

accustibust, ad earcium, quunt.

Eriorum eniminctem ditiosae

num sam quis ni velicae natquam

enderum illenda nobis rere veni

doloris apicto is apelentiis voluptiam

reiusda venis ea seque ofﬁcae

storepedis doloreri qui conem

volorum con evelest, omnimilles

exceat volutat iaspel et am lam rem

dolut dolorem. Nam, tendis es sed

ulparchita imperupis cus suntur

a porerep eliassit quos dellaboris

maximin num, storepedis nectae.

Ut et quae nimusam soluptur, et

volupti nctoratet aliat.

Ut ese quametus ius aut re,

qui quodis digentur alit, cus

dolesecat eveliqui odis nectur,

ofﬁc te dollaut velibus rest a

nones numqui corehendes nihitii

squunti umquissum sum que

volorro eossitate qui illesto rrorit

lab in erum et, sum voluptat earit,

sequiatem dolorae sequi blacepe

ribus, comnihilit est laudigent dolut

ommodignihil ipisquos mo et aped

quae. Ehenimp eribusam rem cus

adis apienis ipis rentore scius, ipsa

delit quam que ommo iunt, comnis

siminit ea vendis explis cones

ulparum quodi alit volorat emodit

mod maio. Neque nonsequam aut

harum debit etusae nobitem alit

raturerum qui tem serit lanihit alit

escipsunt id exped qui berumet

que esequo corit ab ipisis ea seque

ofﬁcae storepedis doloreri qui conem

volorum con evele alita nobitia que

dit labo. Et quidunt vendis dolupta

turita doloreriti aliqui doluptatis nem.

Uga. Udia sit, ne voleseq uatiaecto

omnisquid que cupiciendi de nos

atint et moditius. Um repudiatet,

que pereicil ma int maio blabore.

this is headline 2

this is

headline 1

Volupta nobiscienime que plaut aut min nonsequid

magniet lati nonsequis aut fugiate eos ea distotate sitiatiur?

Qui occaboressim qui doluptae. Ita aborerit resto ium volum

quoditiaes di corumqu iatium facienet ad moluptatur maione

vel ipiet illatia estrumtis di quiam, sandit dolesci dolupta

tectatem sin num nobiscienis eatus. By Name Namesson

” Mod molla pel imos

simusam eosincium

doluam maximin

essequaspit.”

Facts

—

Aped: Ommodignihil

Quae: Ipisquos mo

Ehenimp: Eribusam rem

Cus adis: Apienis ipis

Rentore: Scius, ipsa delit

quam que ommo iunt, comnis

siminit ea vendis explis cones

ulparum quodi alit volorat.

Neque: Nonsequam aut

harum debit etusae nobitem

alit raturerum qui tem serit

lanihit alit escipsunt.

Page header

2016 Share capital

Other

contributed

capital

Hedge

reserve

Currency

translation

reserve

Retained

earnings

Total Scania

share holders Total Equity

Equity, 1 Jan , ,  -, , , ,

Exchange differences on translation   

Change in value related to cash ﬂow hedge

recognised in other comprehensive incom - -

Cash ﬂow reserve transferred to

operating income — —

Tax attributable to items recognised in

other comprehensive income     

Total other comprehensive income -  -, -, -,

Net income for the year , , ,

Dividend to Scania AB shareholders — —

Equity, 21 Dec , , - ,, , , ,

This is headline 3

headline

Use support and secondary colours as background plates or to create

graphic elements, such as charts, tables and illustrations.

Don’t use unapproved colour combinations, to avoid insufficent contrast.

2010

2012 20142011 2016

Financial overview Full year  Q

Trucks and buses, units 

 Change %

  Change %

Order bookings  

  -

    -

Deliveries  

  -

    -

Net sales and earnings EUR m.*

Net sales, Scania Group, SEK m.    

  

    -

Operating income, Vehichles and Services SEK m.   

  

    

Operating income, Financial Services, SEK m.   

  

  

Operating income, SEK m.    

  

    

Income before taxes, SEK m.           

Net income for the period, SEK m.           

Operating margin % , , , ,

Return on capital employed, Vehicles and Services , ,

Cash ﬂow, Vehicles and Services, SEK m      -     

* Translated to EUR soley for the convenience of the reader at a closing day rate SEK . = EUR .. Unless otherwise stated, all comparisons

refer to the corresponding period of the preceding year.

Scania Red is only used for

highlighting important or specific

details and information.

It should be used scarcely to

ensure it does not steal attention

from the Scania symbol.

Scania Identity Manual — Brand assets 63

4. scania grid system

BRAND assets

Scania Identity Manual — Brand assets 64

Both the Scania wordmark

and symbol must be used to

identify Scania as the source of

communications. In the Scania

grid system, the wordmark and the

symbol work in conjunction.

There are two options: vertical

placement (top and bottom) and

horizontal placement (left and

right).

This usage should always be

supported by text/copy and it

is used for all communication

materials (ads, brochures, product

information, documents, etc.).

Please note!

First impressions last. The symbol

and the wordmark must always

be presented together when first

establishing Scania as the source

of the communication, such as on

brochure covers, ads, magazines,

exterior signage etc.

Once Scania has been established

as the source, the symbol and the

wordmark can be used individually.

Scania grid system

Scania Identity Manual — Brand assets 65

Landscape grid

— Step 1

For the landscape grid, the

wordmark is 1/6 of the width of the

format. The wordmark and symbol

are applied in conjunction, with

the wordmark on the right bottom

corner or left upper corner. The

symbol is always placed in the right

upper corner. The text/copy must

be left-aligned.

This usage of the wordmark and

symbol is included in all Scania grid

templates.

1.5 X

1/6

1 2 3 4 5 6

Scania grid system

Scania Identity Manual — Brand assets 66

For top left corner placement,

the wordmark is center-aligned

with the symbol.

The top and right margin are

adjusted to align with the center

and bottom of the griffin’s crown.

In A3 format (420 × 297 mm) the landscape grid consists of 12 columns with 5 mm gutter.

In A4 format (210 × 297 mm) the landscape grid consists of 12 columns with 3.75 mm gutter.

Landscape grid

— Step 2

Adding a message on the twelve-

column text grid.

For grid settings, see illustrations.

The tone of voice is impactful and

therefore Scania Sans headline is

set in a large point size.

Scania Sans Headline Bold is

used for headlines and for a shift

in tonality Scania Sans Headline

Regular is to be used.

The subheadline can be placed

above or underneath the headline,

depending on the message, with

a proportional size of 1/3–1/6

to Headline Bold, depending on the

format and length of message.

Scania grid system

3 X

Scania Identity Manual — Brand assets 67

TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

Est, te reserumquam verume sunt

moloremped modioriosa cum que

dolumquat endigent eat que volorepel

ipsum exceperion pra volupti onsecus

asperum arcim quatur, sapientur

sequi omnisquis et dolorpo ritatum

quaspe et eumentore, tet est incia

quam que doloribus ut ad ut facessum

ne conet ut eiuscil ipidi blaudae sunt

laut aut eaquamus escium fuga. Ut

haritat usdae. Nam simpos molupta

nem alibus earum fugitis ipsunt et pa

sus doluptatur sinctibus mo im quas

eosae. Neque mi, a plignis moloresciis

sinction el maionse pro molesto

raeperro ofﬁcte cus aut hil endae veri

autem re con nis non pratassit omnia

qui simini doluptatur rem rerum enim

re pererna tibus. Pudandit, nusdam

consecturi beritat omniatur? Rum ipic

te doluptaturia volorion renditatio.

Atet acest, conse ommodi samus

unt.Tur? Qui quiae intota cus verita

porepratem nectent es dolo quam

facestetur? Qui doloria quiani remquis

et qui as dunt placcumquia invel.

Landscape grid

— Step 3

Add an image or background colour,

along with desired copy.

Very light image backgrounds or

light-coloured backgrounds require

Scania Blue typography and all

other images and colours are set

with white typography.

See next page.

—

Please note:

Multicoloured typography

is not allowed.

Scania grid system

Scania Identity Manual — Brand assets 68

TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

Est, te reserumquam verume sunt

moloremped modioriosa cum que

dolumquat endigent eat que volorepel

ipsum exceperion pra volupti onsecus

asperum arcim quatur, sapientur

sequi omnisquis et dolorpo ritatum

quaspe et eumentore, tet est incia

quam que doloribus ut ad ut facessum

ne conet ut eiuscil ipidi blaudae sunt

laut aut eaquamus escium fuga. Ut

haritat usdae. Nam simpos molupta

nem alibus earum fugitis ipsunt et pa

sus doluptatur sinctibus mo im quas

eosae. Neque mi, a plignis moloresciis

sinction el maionse pro molesto

raeperro ofﬁcte cus aut hil endae veri

autem re con nis non pratassit omnia

qui simini doluptatur rem rerum enim

re pererna tibus. Pudandit, nusdam

consecturi beritat omniatur? Rum ipic

te doluptaturia volorion renditatio.

Atet acest, conse ommodi samus

unt.Tur? Qui quiae intota cus verita

porepratem nectent es dolo quam

facestetur? Qui doloria quiani remquis

et qui as dunt placcumquia invel.

Scania grid system

TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

Est, te reserumquam verume sunt

moloremped modioriosa cum que

dolumquat endigent eat que volorepel

ipsum exceperion pra volupti onsecus

asperum arcim quatur, sapientur

sequi omnisquis et dolorpo ritatum

quaspe et eumentore, tet est incia

quam que doloribus ut ad ut facessum

ne conet ut eiuscil ipidi blaudae sunt

laut aut eaquamus escium fuga. Ut

haritat usdae. Nam simpos molupta

nem alibus earum fugitis ipsunt et pa

sus doluptatur sinctibus mo im quas

eosae. Neque mi, a plignis moloresciis

sinction el maionse pro molesto

raeperro ofﬁcte cus aut hil endae veri

autem re con nis non pratassit omnia

qui simini doluptatur rem rerum enim

re pererna tibus. Pudandit, nusdam

consecturi beritat omniatur? Rum ipic

te doluptaturia volorion renditatio.

Atet acest, conse ommodi samus

unt.Tur? Qui quiae intota cus verita

porepratem nectent es dolo quam

facestetur? Qui doloria quiani remquis

et qui as dunt placcumquia invel.

Scania Identity Manual — Brand assets 69

www.scania.com

maximise

fuel efficiency

and minimise

emissions now

Pis enis voluptatibus etasble ofﬁcae

percitiusto volo volorro modis quatur,

comnient qui simagni magnatiiscid

min corrumquiam nobis provid eos

debitasperum expla dendist faciunt

aspiet volorento tem esequas et

eic tem ate si into quatur am imus

ellecae rionsec turepuditium nobit es

ma imporen dusandi oriatur? Ima et

facerfereium sit as eiur saepellabo.

Arit eventes sinctas aut accumet

facestotatur am quasit quia dolo

minusam facearupta nos aperum

repernat.

Cae comnimus in re nonsedi

gendae sa velluptis et la ipid unt

preperum quam am seque intempo

ressequos erum facerum senisimus

autempe dipsae perchicidem.

Escienime volor maximpo rendit

debit ipsapid quist invel intionsed

que doluptam cus quianducient laut

rererum re, sintem ad eosanimperum

quundam et qui to dolores tisimol

estium antiani stinihi cipsam quatum

harchic tempor mi, voloritatur

aut quiate cus et andam seque

comniment, occum qui ommodis velit

lam fugit ipsam eum audia porunt.

Cum earchictat. Gia aut omnis

nonsequostem sit qui ab illaut quo

velenih icillum simporum remporior

simostrum invende lesequamus quam

vollum earibus el es et quae volumen

tianihil id ex estium doluptae volent

voluptatist, odit, cum utem quunt a

que pratiorro doluptaes inisci oditibe

rferior issimil et velis ullabo. Citiore

laut quatintur? Atiasitatur aditatem

net parciisque volupti nobit verum de

laccae. Nam aut ommo coneceatist as

cus, volupta tumquidel et andebiscit,

nonescipsam eos deseque parum

rehenia acearcimus renihiliquos

verum volorepe occum sum harum

ressedis perat aspid ex es denduciet

exercia dent.

Ritatur abor aditionet liquas est

occusam qui rerum que ommodit

intiaep roratatae que plia veliquidem

cullorrum sitatia consequatiam qui

vollest etusda que parum ipsuntius

dolupitatis rectur?

Dam sum vit quam exeritamusam

fugiassimin explaut labo. Les magnam,

qui non ped estenitiam, tem esequo

dolori diorectat ut adi dus pliquam

litatur assecus aut quaspelisi corere

illo optam aditibus, nestionseque si

nos eaque nus poreribus quam nihiliq

uatur, optae. Et ium int fugiati aerciet

re sunt quam qui aditior ruptint

usandant molorep ratur?

www.scania.com

TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

Scania grid system

Scania Identity Manual — Brand assets 70

Portrait grid

— Step 1

For the portrait grid, the wordmark

is 1/4 of the width of the page. The

wordmark should be placed on the

right bottom corner or left upper

corner and the symbol must always

be placed in the right upper corner.

The text/copy must be left-aligned.

This usage of the wordmark and

symbol is included in all Scania grid

templates.

1/4

1.5 X

1 2 3 4

Scania grid system

Scania Identity Manual — Brand assets 71

Portrait grid

— Step 2

Next, add a message to the twelve-

column text grid.

For grid settings, see illustrations.

Scania Sans Headline is set in a

large point size and only exists in

upper case, to ensure a clear and

impactful tone of voice. The tonality

can then be varied by shifting

between the bold and regular

weights.

The subheadline can be placed

above or underneath the headline,

depending on the message, with

a proportional size of 1/3–1/6

to Headline Bold, depending on

the format and length of message.

Placement of text is ﬂexible on the

vertical axis for best contrast over

the image.

In A4 format (210 × 297 mm) the portrait grid consists of 12 columns with 3.75 mm gutter.

Scania grid system

For top left corner placement,

the wordmark is center-aligned

with the symbol.

The top and right margins are

adjusted to align with the center

and bottom of the griffin’s crown.

3 X

Scania Identity Manual — Brand assets 72

See more on scania.com/xxxx

TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

Veliquid ulloruptatem commolupti asit

et que dolor aut quunda dolorro tempos

aut eveliqu assedipienis voluptat ea

dolorisquam et eum fuga. Ed mos atiis

volenescium reiundelique pedionse

solupta is el iminvel laboribus, ut

aliquist, consedic tem faccus asperit

alitio berumquiae consequi voluptiorum

est, istiorum que prehent ureperferum

conem fugia. Imagnim nossim qui quam

eribus, cumet aliqui bearum que in

repudi cumquamus mod magnat pore

endit voluptum aut qui sentur? Lent

quodi cus asperio totaquae verum in eos

re, ne des aut ad que num is dit, santia

quibera con etur aspe nimi, ut ut in et

quos aut essinciendi oditissime vendusci

mincius andion corrovid quossit.

Portrait grid

— Step 3

Add an image or background colour,

along with desired copy.

On very light image backgrounds

or light-colour backgrounds use

typography in Scania Blue and on

all other images and colours the

typography should be set in white.

—

Please note: Multicolour typography

is not allowed.

Scania grid system

Scania Identity Manual — Brand assets 73

See more on scania.com/infrastructureSee more on scania.com/xxxx

TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

See more on scania.com/xxxx

TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

Veliquid ulloruptatem commolupti asit

et que dolor aut quunda dolorro tempos

aut eveliqu assedipienis voluptat ea

dolorisquam et eum fuga. Ed mos atiis

volenescium reiundelique pedionse

solupta is el iminvel laboribus, ut

aliquist, consedic tem faccus asperit

alitio berumquiae consequi voluptiorum

est, istiorum que prehent ureperferum

conem fugia. Imagnim nossim qui quam

eribus, cumet aliqui bearum que in

repudi cumquamus mod magnat pore

endit voluptum aut qui sentur? Lent

quodi cus asperio totaquae verum in eos

re, ne des aut ad que num is dit, santia

quibera con etur aspe nimi, ut ut in et

quos aut essinciendi oditissime vendusci

mincius andion corrovid quossit.

Scania grid system

Portrait grid

— Examples

Placement of text is ﬂexible on the

vertical axis for best contrast and

placement over an image.

Scania Identity Manual — Brand assets 74

Scania grid system

Dam et autet ra qui dipit evel id

maioreribus is et maio min rerferuptus,

si debit mi, suntibername porum quia

pos dendis as sum doluptas dit et explita

tiaepti aepudae prehendel int. Igentem

faccum asperiaepudi dolupta venis

volenda a non renihilla doloren ditatem

et ut as doluptatur maximi.

maximise

fuel efficiency

and minimise

emissions now

See more on scania.com/xxxx

Veliquid ulloruptatem commolupti asit

et que dolor aut quunda dolorro tempos

aut eveliqu assedipienis voluptat ea

dolorisquam et eum fuga. Ed mos atiis

volenescium reiundelique pedionse

solupta is el iminvel laboribus, ut

aliquist, consedic tem faccus asperit

alitio berumquiae consequi voluptiorum

est, istiorum que prehent ureperferum

conem fugia. Imagnim nossim qui quam

eribus, cumet aliqui bearum que in

repudi cumquamus mod magnat pore

endit voluptum aut qui sentur? Lent

quodi cus asperio totaquae verum in eos

re, ne des aut ad que num is dit, santia

quibera con etur aspe nimi, ut ut in et

quos aut essinciendi oditissime vendusci

mincius andion corrovid quossit.

See more on scania.com/xxxx

WE UNDERSTAND

YOUR BUSINESS

WE UNDERSTAND

YOUR BUSINESS

See more on scania.com/infrastructureSee more on scania.com/xxxx

Et aut odi rerferatios as dolores trumet

autem et quam, voles eaqui ne dolupta

tendipsus aspid modit autatqu untium

ant abo. Nequatur as audae volorem

quam nonsequas seque si blabore verchil

iquibus, natur aut veruntore eum quatur,

ofﬁcid erati dolupta tempore restiorporem

eatempe litium veliae voluptio moloratem

esed molupta ernate peratet fugiae velleni

aspiti dolupti busdaes audae ma voluptas

res nimi, quodit perchicabo.

Nam, ipsapel ignihil eum voluptate

autatem experia dolupta tempera

dollestrum is dolupta num rerori sitaspi

squamus, temquae adiciamus et,

ipsuntiis ant verchillicil exero eiundel

iminullati nonsed miliquunt odita exceser

ehenemolore abo. Nemquiat volorep eribus

ea se coria coritas et et optatur, cuscimi

nctaspis ariberatur, od molum rem rerovid

uciisciis nostinciunt, odiaspe llique ipsam

niet int et poribus as asinvel estrum et,

eatem il ea dolupta dendest ofﬁcimet laut

mollor ma sit ad et re experum, utenis

exerionet, cullique vellorrum, ofﬁciet

autemporum fugia parciet, sit adiosae vidi

quoditat aditio que aceaquos nat et re

cusciligenis nonse nonet aut at.

Caerfer atquis rem autaqui que comniti

ommoluptat et atecusam atem este volorro

velles imus conse volupti volessunt odi

dellaborenis dolupta numque erument

quam hilla dolupta tureped molor atiberum

rendit, consequ aessunt ecatur, illabo.

Nempelia voluptu rerspisciis inveles

ut velignit fugiat qui ommolup tisquia

veligendam quis maiori omni aniendae

moluptas inctect atiatin con natis animi,

con nis quate voluptatius dolorernam

quis sed quam hillupturio que nustia sed

qui corem lab ipis doluptur si consequ

idipsum lam audite pligend ignamus,

sinciet ofﬁctibus dolore, cupidel liquid quat

facepudae laut est venimo mos eaquo tem

qui doluptibea is accaece rspernam aspis

dolorepel mi, quam, sam reicips undandem

veligent ulpa nos dusanim peritatium lis

eos alitam hiliquosant.

Vid molorent antinctem reperi con por

a sa pereiunt vollesc imperibernam enis

ex explaut aut omnitat ut etur, solorit pos

derum la nonseque nient, verehen dantium

fugit, simposs equam, serchitat volupta con

rem aut eumet pliquat iaectas verovitatur.

Scania Identity Manual — Brand assets 75

See more on scania.com/xxxx

TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

Veliquid ulloruptatem commolupti asit

et que dolor aut quunda dolorro tempos

aut eveliqu assedipienis voluptat ea

dolorisquam et eum fuga. Ed mos atiis

volenescium reiundelique pedionse

solupta is el iminvel laboribus, ut

aliquist, consedic tem faccus asperit

alitio berumquiae consequi voluptiorum

est, istiorum que prehent ureperferum

conem fugia. Imagnim nossim qui quam

eribus, cumet aliqui bearum que in

repudi cumquamus mod magnat pore

endit voluptum aut qui sentur? Lent

quodi cus asperio totaquae verum in eos

re, ne des aut ad que num is dit, santia

quibera con etur aspe nimi, ut ut in et

quos aut essinciendi oditissime vendusci

mincius andion corrovid quossit.

See more on scania.com/xxxx

TAILOR-MADE APPLICATIONS

WE UNDERSTAND

YOUR BUSINESS

Veliquid ulloruptatem commolupti asit

et que dolor aut quunda dolorro tempos

aut eveliqu assedipienis voluptat ea

dolorisquam et eum fuga. Ed mos atiis

volenescium reiundelique pedionse

solupta is el iminvel laboribus, ut

aliquist, consedic tem faccus asperit

alitio berumquiae consequi voluptiorum

est, istiorum que prehent ureperferum

conem fugia. Imagnim nossim qui quam

eribus, cumet aliqui bearum que in

repudi cumquamus mod magnat pore

endit voluptum aut qui sentur? Lent

quodi cus asperio totaquae verum in

eos re, ne des aut ad que num is dit,

santia quibera con etur aspe nimi, ut

ut in et quos aut essinciendi oditissime

vendusci mincius andion quossit.

Scania grid system

Portrait grid

— Left and right page ads

Due to the center fold of magazines,

the grid for full-page ads with bleed

is adjusted to counteract the fold.

1. For a left page ad with full bleed,

the symbol and wordmark are inset

to the second right margin.

2. For a right page ad with full bleed,

all copy is inset to the second left

margin.

1 2

Scania Identity Manual — Brand assets 76

Brochure grid

For brochure covers, a three-row

system is applied. The image should

span 2/3 of the cover and the top

1/3 row is left as a placeholder

for text.

The wordmark and symbol are

applied in conjunction, with the

wordmark on the left upper corner.

For top left corner placement,

the wordmark is center-aligned

with the griffin. The symbol is

always placed in the right upper

corner. The text/copy must be

left-aligned.

The subheadline can be placed

above or underneath the headline

depending on the message with

a proportional size of 1/3–1/6 to

Headline Bold, depending on the

format and length of the message.

Scania grid system

THE SCANIA V8 TRUCK RANGE

R 730

Power in style

Scania Identity Manual — Brand assets 77

Brochure grid spreads

For all brochure spreads, the inner

and outer margins are adjusted to

equal width.

Scania grid system

019 020Page footer Page footer

Ique sitatat autae volore corerum harum

iducipsus, con pliaes eoste dessitiam ipienis as

ipsuntem quis endemqui ullabo. Tur aute nihit,

si dolecatur sit a si dolum et quas magnate

modit, quat venihil laceritecus minum resequi

dendand aecesedi vent, archili quaspeles

accustibust, ad earcium, quunt. Eriorum

eniminctem ditiosae num sam quis ni velicae

natquam enderum illenda nobis rere veni

doloris apicto is apelentiis voluptiam reiusda

venis ea seque ofﬁcae storepedis doloreri qui

conem volorum con evelest, omnimilles exceat

volutat iaspel et am lam rem dolut dolorem.

Nam, tendis es sed ulparchita imperupis cus

suntur a porerep eliassit quos dellaboris

maximin num, nectae. Ut et quae nimusam

soluptur, et volupti nctoratet aliat.

Subheadline

Ut ese quametus ius aut re, qui quodis digentur

alit, cus dolesecat eveliqui odis nectur,

ofﬁc te dollaut velibus rest a nones numqui

corehendes nihitii squunti umquissum sum que

volorro eossitate qui illesto rrorit lab in erum

et, sum voluptat earit, sequiatem dolorae sequi

something italic blacepe ribus, comnihilit est

laudigent dolut ommodignihil ipisquos mo et

aped quae. Ehenimp eribusam rem cus adis

apienis ipis rentore scius, ipsa delit quam que

ommo iunt, comnis siminit ea vendis explis

cones ulparum quodi alit volorat emodit mod

maio. Neque nonsequam aut harum debit

etusae nobitem alit raturerum qui tem serit

lanihit alit escipsunt id exped qui berumet

que esequo corit ab ipis alita nobitia que dit

labo. Et quidunt vendis dolupta turita doloreriti

aliqui doluptatis nem. Uga. Udia sit, ne voleseq

uatiaecto omnisquid que cupiciendi de nos.

Another subheadline

Um repudiatet, que pereicil ma int maio blabore

storesequi quodis aut quuntia incimod quam re

nonecae ped ut verovit et quas esto et landisi

necto venes aut et laboritatem lignihillam

accum ini repediam quatiust, cus assimus

eosantia volupta nobiscienime que plaut

aut min nonsequid magniet lati nonsequis

aut fugiate eos ea distotate sitiatiur? Qui

occaboressim qui doluptae. Ita aborerit resto

ium volum quoditiaes di corumqu iatium

facienet ad moluptatur maione vel ipiet illatia

estrum non nullaccatis di quiam, sandit dolesci

dolupta tectatem sin num nobiscienis eatus

ad mil mod quam nempe nos evelessit que

la doluptassi? Porecestis quatemque qui

veliquatium volorro vidus.

Faceperum quias et endis cullame ndenihi

lliquia porem volorehenis adis aut essequaspit

lacest unto doluptas dolupta tiostor estibus por

arum non net laudit, que et enectae.

Ique sitatat autae volore corerum

harum iducipsus, con pliaes eoste

dessitiam ipienis as ipsuntem

quis endemqui ullabo. Tur aute

nihit, si dolecatur sit a si dolum et

quas magnate modit, quat venihil

laceritecus minum resequi dendand

aecesedi vent, archili quaspeles

accustibust, ad earcium, quunt.

Eriorum eniminctem ditiosae

num sam quis ni velicae natquam

enderum illenda nobis rere veni

doloris apicto is apelentiis voluptiam

reiusda venis ea seque ofﬁcae

storepedis doloreri qui conem

volorum con evelest, omnimilles

exceat volutat iaspel et am lam rem

dolut dolorem. Nam, tendis es sed

ulparchita imperupis cus suntur

a porerep eliassit quos dellaboris

maximin num, storepedis nectae.

Ut et quae nimusam soluptur, et

volupti nctoratet aliat.

Ut ese quametus ius aut re,

qui quodis digentur alit, cus

dolesecat eveliqui odis nectur,

ofﬁc te dollaut velibus rest a

nones numqui corehendes nihitii

squunti umquissum sum que

volorro eossitate qui illesto rrorit

lab in erum et, sum voluptat earit,

sequiatem dolorae sequi blacepe

ribus, comnihilit est laudigent dolut

ommodignihil ipisquos mo et aped

quae. Ehenimp eribusam rem cus

adis apienis ipis rentore scius, ipsa

delit quam que ommo iunt, comnis

siminit ea vendis explis cones

ulparum quodi alit volorat emodit

mod maio. Neque nonsequam aut

harum debit etusae nobitem alit

raturerum qui tem serit lanihit alit

escipsunt id exped qui berumet

que esequo corit ab ipisis ea seque

ofﬁcae storepedis doloreri qui conem

volorum con evele alita nobitia que

dit labo. Et quidunt vendis dolupta

turita doloreriti aliqui doluptatis nem.

Uga. Udia sit, ne voleseq uatiaecto

omnisquid que cupiciendi de nos

atint et moditius. Um repudiatet,

que pereicil ma int maio blabore.

this is headline 2

this is

headline 1

Volupta nobiscienime que plaut aut min nonsequid

magniet lati nonsequis aut fugiate eos ea distotate sitiatiur?

Qui occaboressim qui doluptae. Ita aborerit resto ium volum

quoditiaes di corumqu iatium facienet ad moluptatur maione

vel ipiet illatia estrumtis di quiam, sandit dolesci dolupta

tectatem sin num nobiscienis eatus. By Name Namesson

” Mod molla pel imos

simusam eosincium

doluam maximin

essequaspit.”

Facts

—

Aped: Ommodignihil

Quae: Ipisquos mo

Ehenimp: Eribusam rem

Cus adis: Apienis ipis

Rentore: Scius, ipsa delit

quam que ommo iunt, comnis

siminit ea vendis explis cones

ulparum quodi alit volorat.

Neque: Nonsequam aut

harum debit etusae nobitem

alit raturerum qui tem serit

lanihit alit escipsunt.

Page header Page header

2016 Share capital

Other

contributed

capital

Hedge

reserve

Currency

translation

reserve

Retained

earnings

Total Scania

share holders Total Equity

Equity, 1 Jan , ,  -, , , ,

Exchange differences on translation   

Change in value related to cash ﬂow hedge

recognised in other comprehensive incom - -

Cash ﬂow reserve transferred to

operating income — —

Tax attributable to items recognised in

other comprehensive income     

Total other comprehensive income -  -, -, -,

Net income for the year , , ,

Dividend to Scania AB shareholders — —

Equity, 21 Dec , , - ,, , , ,

This is headline 3

Scania Identity Manual — Brand assets 78

Technical specifications 2016

INDUSTRIAL ENGINES

Stage IV – Tier 4f

Technical specifications 2016

volume cargo

long haulage

trucks

037 Scania Legend November 2016 Scania Legend November 2016 038

the shift

037 Scania Legend November 2016 Scania Legend November 2016 038

Photos

Brendan Austin

Words

Pui-Wing Tam

035 Scania Legend November 2016 Scania Legend November 2016 036

Apitiunt optat aruptae ofﬁctem iumque

endi ium quis everuptat. Ofﬁcte

mporibus. Ad ut molupta quaturerum

volorer namet, sanissum ea et maios

ressecto quam necae que porrum

volore dolupti oritas aspe initaerores es

autem et aliquid icimincil il ipsa volore

liscia voluptasimo etur adist, id eatum

ipsaper speribus ad ut apicimo lendis

ut init reicidia sequid quam seque et as

dolorro blanisit, conecus pra velliquia

doluptatent quam aut essita culla

vollatiunt, acearup tasimpo ressimusam

conesequid exerum nonsedi ullatem

ea venit et evendan deraecusam ut

dolessunt iumquiam sinveli tiatem

solorit vellaut qui dolo quam ilit harum

si dent. Volore volorecta dolupta

tempos doluptur? Sitem reri di qui

qui tes aspedip idiaspiet, ipsaperis

molestorest, ut la debis doluptibus a

volores enihil ipsant experum hilland

esequae simi, nest, ute voluptatum aut

quam quid untotaq uatemporero event.

Boriori omnist, omnihicabore id

exceperibusa sum estruptatio. Faces

derum de cus eatem aut aperibu

sapiene non re necae maximus est

volor aliquis aditiatem labore rescimus

voluptate perchit. Itatem-porro doluptis

conem a vit es minia alitate mporro

quo tem inveruptat as asi doluptiae

odit vit autem con non evendi ommos

re nullaci tatquo verioreribus aut aut

ad erspicid unt eossimu scipitae aut

explit vitas mincita ssectior sundem is

nulpa sequid quid quo quatem ulparum

nimilic ipienia inum iliberor.

Unsafe is

unthinkable

Am esequos voluptam iducian dissinctur, sum

restrunti debitis sit, te sit haria non conet volupie

ndiscia nim reicata temporest andae consequatur,

ofﬁcae iducianti te deliquas qui ofﬁcatur.

035 Scania Legend November 2016 Scania Legend November 2016 036

Safety Safety

Swept volume

16.4 litre

Maximum power

520 hp (382 kW) at 1900 r/min

Maximum torque

2700 Nm between 1000-1300 r/m

Engine

PTO 600 Nm

Flywheel

PTO 2000 Nm Euro 6 technology

EGR and SCR

Fuel system

XPI extra-high-pressure injection

Gearboxes

12-speed range-splitter

Performance

025 Scania Legend November 2016

Ceatqui conem fuga. Et autatur site ium fugitae

sit autem es et duci volorer spellibus sequi

delendunt, cus derferita de vollacera consed

que voluptatem cus, cone nis ma eum aribearciis

dollaborem quibus, sam, quam si cus. Agnam

essed que num imil evelles voluptam unt voluptat

aliquid eliquas estemque eture quidelit ut asit vel

iduciisim id et aut omnia sitatem. Rat doluptas

dolut audis invendi verio.

Us inciam aut quasit litatem invel

ipsanda doluptat ut exerro te que

nitinim et ditis seque lit enim quas

maxim fuga. Saped quisquate sitionem

renimen ihitium et ofﬁcit, voloreicab

incto eum imi, qui as ad qui vendempor

reptaecero doluptatur? Quis dolo

totatureptas enissed et oditium fugitas

aut odis et et repernamus, ofﬁcatae

quibusdaecus aut im eum eum

audigendus et ipsapero maiore labo.

Nequo blaccuptiae pore volore, nisitae

conseca borepro vidunditam reptate

nobit re inverio rectis eos seque exero

bla non explat.

Ed erferuptatem re optatios volorit

audam, soluptae idel magnia consequi

remporae. Peri tem sum dis aut quam

inci dus a sinctusam, tet quo ipsus

aut pa sinisqui int estempe rspeliquia

sanist, quate ne sam quatecatur?

Uciuntur re con cupti doloritatis

sus as rem quatem quae mos nam et

liquasperum sandicae conseque porae

remodit et rererum nullacculpa sim et

alibust oreprei ctissus, non repersped

eliquia volupti utem excestius.

Bearciis dis demquidesed

estisquamus estiaerumet eaquodit,

aut quisci ommost latum rernatquia

vera ventem id quo bearum quosam, ut

explita tendita taquatum ipsandamus

mi, saernatum netur, opti adis sum

vendell uptatem rem faccumquam

repersp ereprae. Nequiae perovid quid

et is apel il mo conseque pellanti in con

non porum nos aut voloreste voluptia

nonserum niendicit quibus, secearum

nossin nonsece rspieni hictaqu iducium

lacepta temporp orehenis sum abori

sequid qui odis eum, nonsequam vitint

omnis maio et etur sitem quam earchic

idesequo et ero min re laborias qui

dolutae ctiam, cus aut labo. Itat re

custrum volestrunt.

Ducidias doles delicatiis excestibus

ut mi, quis ut rere exerupis enia

soluptatatur anis volo blaborepero

intiis dolori rehenis excesec aborere

et eum facea et que voluptatur sint

fugia ipsunte mpernatia voluptatem

nis et volorum quas aut volecea

runtia quiaeru ntioria sit quid maionse

dignihicto qui isciis ex et quundem et

a vitinusaeri auditen daecus ex eos

iur ad que odiat. Volupta sae. Musant

quos sequoss untium ent eum delit

repereped quis enis perspernam

faccuptis quis cumquo cus alissin

velenissitat eatas dolorru ptistiat

volorecessed quatem si toratur?

Cus, conse pellautem atiam, et aut

essequi rate pra dis eat rem fuga.

Ut que solestio dolorep erferchil mo

molupistiis dendiciis ut doluptassit

doluptatur aborere hendionseque

laborum labor accae preperis mi, nus

etus doleculpa volendita consequ

asperis mil idis as nobis elluptam nus

verehent am que volent ad que into

volectem quam, sam harum nonet dita

volesse volupta voluptium qui tem qui

od eum esti aut dolo eos dolecatem

solorem ad qui rerspe ofﬁcate essum

que que velicit rentur, ommolorro et

fugia dolorum aliqui doluptium exeris re

et adition comniae ptaquis del ipsus.

Uptatecabo. Debitis vid qui tem

esequi qui quis aligenias sequi

conestrum eumque porero que sitassu

mquati ommo iligendandis eum que

vel magnam ium as dollupt atium, test,

occupta turent expel mos non et asimin

rem volendae pro omnimincta dolupta

venis sunt labore.

Simillestis dolupta tibus

Ed uta venis dolupta tibus, commodi

tiustru ptatem. Et laborem autecta

tecume dolut latur, corehendaes

maios aribust eveliqu iatusam nient

as restectotate vendit opti rehendi

onsequam sin res plaborum quam eatur

mo dollorro omni tem quo cuptaspedi

non pelis excea voluptate pel int.

Epta volesciur, nos quiam que veligni

sciurio repratemquos cum niae int quod

utatur am, sin coressit autemo est aliae

nonsequae nis qui apiti dis rehent pa

cum dolupta ectiur, num qui voluptatum

ressinum fugit, consero eates eos

endicaese por aditiam, tem imi, nulpa

quos re nis inullam, aciti dolorerro

iliquatur?

At es nessimi, qui doluptas sit que

velessunt ex eatus ma acia autem. Xim

Scania Legend November 2016 026

Ut que solestio dolorep erferchil mo molupistiis

dendiciis ut doluptassit doluptatur aborere

hendionseque laborum labor accae preperis.

029 Scania Legend November 2016 Scania Legend November 2016 030

Us inciam aut quasit litatem

invel ipsanda doluptat ut

exerro te que nitinim et ditis

seque lit enim quas maxim

fuga. Saped quisquate

sitionem renimen ihitium et

ofﬁcit, voloreicab incto eum

imi, qui as ad qui vendempor

reptaecero doluptatur?

Quis dolo totatureptas

enissed et oditium fugitas

aut odis et et repernamus,

ofﬁcatae quibusdaecus aut

im eum eum audigendus et

ipsapero maiore labo. Nequo

blaccuptiae pore volore,

nisitae conseca borepro

vidunditam reptate nobit

re inverio rectis eos seque

exero bla non explat.

Ed erferuptatem re

optatios volorit audam,

soluptae idel magnia

consequi remporae. Peri tem

sum dis aut quam inci dus

a sinctusam, tet quo ipsus

aut pa sinisqui int estempe

rspeliquia sanist, quate ne

sam quatecatur?

Uciuntur re con cupti

doloritatis sus as rem

quatem quae mos nam

et liquasperum sandicae

conseque porae remodit et

rererum nullacculpa sim et

alibust oreprei ctissus, non

repersped eliquia volupti

utem excestius.

Bearciis dis demquidesed

estisquamus estiaerumet

eaquodit, aut quisci ommost

latum rernatquia vera ventem

id quo bearum quosam, ut

explita tendita taquatum

ipsandamus mi, saernatum

netur, opti adis sum vendell

uptatem rem faccumquam

repersp ereprae. Nequiae

perovid quid et is apel il

mo conseque pellanti in

con non porum nos aut

voloreste voluptia nonserum

niendicit quibus, secearum

nossin nonsece rspieni

hictaqu iducium lacepta

temporp orehenis sum

abori sequid qui odis eum,

nonsequam vitint omnis

maio et etur sitem quam

earchic idesequo et ero min

re laborias qui dolutae ctiam,

cus aut labo. Itat re custrum

volestrunt.

Ducidias doles delicatiis

excestibus ut mi, quis ut rere

exerupis enia soluptatatur

anis volo blaborepero intiis

dolori rehenis excesec

aborere et eum facea et que

voluptatur sint fugia ipsunte

mpernatia voluptatem nis et

volorum quas aut volecea

runtia quiaeru ntioria sit

quid maionse dignihicto

qui isciis ex et quundem

et a vitinusaeri auditen

daecus ex eos iur ad que

odiat. Volupta sae. Musant

quos sequoss untium ent

eum delit repereped quis

Dolupicabor reptur magnate

asitempe adias corehendamus

dita dendicim repudi inciuntur.

Scania R 480

IMPRESSIVE

PERFORMANCE

enis perspernam faccuptis

quis cumquo cus alissin

velenissitat eatas dolorru

ptistiat volorecessed quatem

si toratur? Cus, conse

pellautem atiam, et aut

essequi rate pra dis eat rem

fuga. Ut que solestio dolorep

erferchil mo molupistiis

dendiciis ut doluptassit

doluptatur aborere

hendionseque laborum

labor accae preperis mi, nus

etus doleculpa volendita

consequ asperis mil idis as

nobis elluptam nus verehent

am que volent ad que into

volectem quam, sam harum

nonet dita volesse volupta

voluptium qui tem qui

od eum esti aut dolo eos

dolecatem solorem ad qui

rerspe ofﬁcate essum que

que velicit rentur, ommolorro

et fugia dolorum aliqui

doluptium exeris re et adition

comniae ptaquis del ipsus.

Simillestis dolupta tibus

Ed uta venis dolupta tibus,

commodi tiustru ptatem.

Et laborem autecta tecume

dolut latur, corehendaes

maios aribust eveliqu

iatusam nient as restectotate

vendit opti rehendi

onsequam sin res plaborum

quam eatur mo dollorro omni

tem quo cuptaspedi non

pelis excea voluptate pel int.

The truck that takes you

farther, faster, easier

Molent qui corerundipis earci

dolor sequi sita et quam doluptas

enis enis rerio. To exceriatium

facipsam, odi doluptat aut fugitias

debis utemquisciis nulpa voluptis

earum voluptatur simi, cum

harumene renihil iquata cus et

latis sum dolupicit pre senis vent

de noste nostium volupta nobis

illuptat quam ex estecab illis aut

vellorro con pa dolupta quunt. Si

omnis ani omnim quiat. Estiat. Nam

corestruptae nimus, sa nonserum

quae verferatur simolorunt

pratatecti aut apis perum

rehendunt eaquamusam sam, is

molesto coribea voloressum sunto

doluptate velis veris atur asimolor

anienis cipsum quaectotatia cum

volori deriore ptatusc iatemquis

estium quias dolori odis eosandias

deremol orepers persped

molor reperecabor accullis

dersperum quodit undit quiant,

comnim fugiani enihilia coreribus

quibusam adiorem essit rerio in

re qui del ipsamenima dolo ipit

volupta quaerfe runtibea sequo

omnitatiorem quatur re, tem aut aut

et est, cum at. Vit ea sere el incieni

sitatur anis dit, sedit accuptatum

il ma deleniate vent qui corit hicia.

Optame magnissint int venimilibust

estiandaeped quostru ptatatur?

Understanding your business

fuel transport

maximise

your

capacity

Understanding your business

experience

to build on

Scania grid system

Scania Identity Manual — Brand assets 79

Scania grid system

THE SCANIA V8 TRUCK RANGE

R 730

Power in style

forward

keep moving

Biodiesel engines

With ﬁve Scania Euro 6 engines running up to

100% on biodiesel, ranging from 320 to V8 580

hp, Scania offers a wide range of sustainable al-

ternatives. Also, all other Scania diesel engines

run perfectly on up to 10% added biodiesel.

Scania Legend October–November 2016 092091

093 Scania Legend Shifting Gears

Cerume

Sedis sinvenis eos aut fugia in res dendipsant

aut et quibus ulliquatibus mos eaque prae

voloressit explabo repudae strupta turios

volorrorem aut intotati doluptiae consecus.

Cerume

Sedis sinvenis eos aut fugia in res dendipsant

aut et quibus ulliquatibus mos eaque prae

voloressit explabo repudae strupta turios

volorrorem aut intotati doluptiae consecus.

Cerume

Sedis sinvenis eos aut fugia in res dendipsant

aut et quibus ulliquatibus mos eaque prae

voloressit explabo repudae strupta turios

volorrorem aut intotati doluptiae consecus.

Cerume

Sedis sinvenis eos aut fugia in res dendipsant

aut et quibus ulliquatibus mos eaque prae

voloressit explabo repudae strupta turios

volorrorem aut intotati doluptiae consecus.

Technical speciﬁcation

Scania Legend October–November 2016 094

Ma sed ute esequiberis

maiora ni ut aut ipiende

nobita conectiorum

faccatiunt opti blaciti

nosaperioria deribus et

ullaut fugit alibuscim hil

mod ma earibus autatque

es vid quae nobit es doles

nonsedi citions endusa.

Ebit estem qui aut quidunt volupta quae sit

et es modigentiur? Quis quunt. Agnis sim qui

cume nus eveliquibus excerio. Nem sit rer-

sperum sed mint rem simodita vel inciis eos

quo es alibus ipsam ellacit labo. Et quundam

fugia vit aliquo volupta tureprem aut eic tem

aut molorit mo et liquam labo. Catqui adiciat

odiat prem arumque parumquo cum faccae

volorunt perum inci occus.

Harchit aut rectasit aut aut ressunt

fugitibus, que plis ipsunt, same sim aliatia

cus nones sitiunt. Eperibus elia volor acipsa

que doluptaspiti dem que simporu mquidus,

oditis poressequi net alit ent. Ria doloreiur?

Ofﬁc tem dolorro vitiis rem voluptassi volup-

ta voluptae voluptaspid quae et quo duntota

volupta eritiorunt laudae. Ut rem quidus

modiatem. At occumquas sint.

Cest, ipidios incil illique cum aut estions-

ed et quo et eum que que con eumquam

lab ilibusa ndipis aut hicipsandam quiati tes

doloria nis eos doluptatecea corum expla-

borum hit porpore peribusantet mo quia-

ept atiusae voloreh endunt, que ne ipsum

aut fugiam eligeniendel ersperum suntiis

moditae velibearum duntur se platureicto

torecesedit ut lit aditatur, am ullibus, si bea

soles as et et pratus andigen ecturerio. Ra-

tio es ex etum iliquam essita pliquo odipsunt

essit velende lecaerum veliquis et faceaqui

optaeri aut et iuntionsedis ero odistio. Nam

ut expereruptam eum dolorro et est laut faci

qui aut fuga. Da delissi nonsent quibusam,

aperum dis dolorate peris dolo temporeces

as eossit dolorepti vollatiist fuga. Namene

natas dolorem dolupta tiumquam haritae

prat exeris volor saperuptium a pa cullacc

aepellam labore, od ma id ut as ad ut qui

dolo quis repero ofﬁcti te poreped evendi-

cipsa dolor soluptur?

Us etur, net, sania nobit qui sin coris aut

expedit mo qui tes eum et et ende nulpa et

fuga. Nam experae et autas aliquo quatio

esteceprero con none solutas siminci ra sint

quibusapelis sequas et elistrumquas.

tailor-made applications

long-haulage trucks

Understanding your business

Scania Identity Manual — Brand assets 80

Odd formats

For odd formats (e.g. digital

banners), specific layouts are

applied. The wordmark and symbol

must still be used in conjunction

with text/copy applied between.

The symbol may never be placed

under the Scania wordmark.

Horizontal placement

The symbol is right-aligned and the

wordmark is left-aligned.

The text/copy is left-aligned.

The headline is set in Scania Sans

Headline Regular when placed

close to the Scania wordmark.

Vertical placement

The wordmark and symbol are

centered, top and bottom.

The text/copy is also centered.

Square placement

For odd formats, there is also a

square grid, which is a common

banner format. The wordmark

and symbol are centered, top

and bottom. The text/copy is

centered. Odd formats may require

customised grids and sizing.

The clear space of the wordmark

should be maintained.

1.5 X

1. Horizontal grid for odd formats

The size of the wordmark is

1/4 of the width of the format.

2. Vertical placement for odd formats

The size of the wordmark

is 2/3 of the width of the format.

3. Square grid for odd formats

The size of the logotype is

2/5 of the width of the format.

X = The height of “I” in Scania wordmark.

2/5

1.5 X

1 2 3 4 5

2/3

1.5 X

1 2 3

2 3 4

Scania grid system

1/4

Scania Identity Manual — Brand assets 81

Scania grid system

For extremely small

formats, where no copy/

message can be added,

use the lock-up logotype.

The headline is set in

Scania Sans Headline

Regular when placed close

to the Scania wordmark.

Extreme formats may

require headlines on more

than three rows.

one short headline

headline bold

for very

short copy

headline

bold

for very

short

copy

Full banner 468 × 60 px

Skyscraper 160 × 600 pxMid page unit 300 × 250 pxSquare button 125 × 125 px

Odd formats

Scania Identity Manual — Brand assets 82

Scania grid system

Roll-ups/posters

For formats such as roll-ups/

posters, specific layouts are

applied. The wordmark and symbol

must still be used in conjunction

with text/copy applied between.

The size of the logotype is

2/5 of the width of the format.

X = The height of “I” in Scania

wordmark.

The margin is 1.5 X.

For all posters in A-format, please

use the Scania Grid for portrait/

landscape orientation.

the next generation scania

for the

only business

that matter.

yours.

scania.com

adding sustainable value to your business

environmental

excellence

– Scania IMO Tier III puts you ahead

of competition in environmentally

sensitive areas

– Lower emissions, unparalleled

operating economy

– Reduced nitrogen oxides by

more than 70%

scania.com

hur vill du

börja din

karriär?

hur vill du

börja din

karriär?

• Scania Graduate Trainee Program

• Scania Engineer Program

• Scania Student Intro

• Scania Internship Production

• Sommarteknolog Oskarshamn

• Examensarbete

• Industridoktorand

• Sommarjobb

• Praktik

• Lediga jobb

Scania. It starts with you.

scania.com/career

– Scania Graduate Trainee Program

– Scania Engineer Program

– Scania Student Intro

– Scania Internship Production

– Sommarteknolog Oskarshamn

– Examensarbete

– Industridoktorand

– Sommarjobb

– Praktik

– Lediga jobb

Scania. It starts with you.

scania.com/career

2/5

1 2 3 4 5

1.5 X

Scania Identity Manual — Brand assets 83

Digital signage

Font sizing

Execution stand out and differen-

tiation should be achieved through

intelligent, engaging copy and

quality photography, not multiple

font sizes.

Try to stick to one or two font sizes

in an execution and always look

at the optimum size as your start

point.

Using a Headline

with a Sub-headline

Headline/Sub-headline copy

The optimum size for the headline

should be 90 px high. With the sub-

headline 30 px high (1/3 size of the

headline).

Maximum

Headline 100 px

Sub-headline 33 px

Optimum

Headline 90 px

Sub-headline 30 px

Minimum

Headline 80 px

Sub-headline 27 px

Body Copy

The body copy text should be

Scania Sans Regular and should be

the same size as the sub-headline.

Call to Action Copy

The call to action copy should be

Scania Sans Bold and should be the

same size as the sub-headline and

body copy.

Using a Headline

without a Sub-headline

Headline Copy

Using the font Scania Sans

Headline Bold or Scania Sans

Headline Regular the optimum size

for the headline without a sub-

headline is 60 px high with the body

copy 28 px high.

Maximum

Headline 70 px

Body copy 29 px

Optimum

Headline 60 px

Body copy 28 px

Minimum

Headline 50 px

Body copy 27 px

Scania grid system

main headline

sub headline

Body copy text, written in Scania Sans Regular.

Magnihit oditi ommo doloria ndendendam, aute laccum

quia que vellorit aut erro odi niminvelibus renihicae

porum fugit, nobis nem. To ipsundestium faccus.

Call to action message

AREA FOR TICKER BANNER (SEE BELOW) NO COPY BELOW THIS LINE

50 px

1920 px × 1080 px

50 px

50 px 1820 px 50 px

930 px

The phones are down at the Training Centre in Loughborough, after having

Example of a ticker banner.

Scania Identity Manual — Brand assets 84

kersey

freight

1st next gen uk order

The ﬁrst next gen truck in the UK

was ordered by Kersey Freight.

Eight years ago they didn’t even

own a truck.

”James Crouch at TruckEast Stowmarket

is one of the main reasons we are where

we are today. Most importantly he’s

helped us grow as a business”

says David Crawford.

www.scania.com/uk/en/news

Digital signage

Examples

Scania grid system

mens

hoodie

Classic zip hoodie.

Contrast colour piping at

front and back, contrast

colour rib, zipper and

jersey in hood.

£55

In a Scania context (such as in a

Scania dealership) the usage of

wordmark and symbol is optional.

Scania Identity Manual — Brand assets 85

Scania grid system

How to scale

The Scania grid is available as

vertical and horizontal templates in

A4 (210 × 297 mm / 297 × 210 mm).

A4–A0

Formats larger than A4, uses the

scaling principle described here.

A4–A5

Formats between A4 and A5, uses

the same dimensions and sizes for

the wordmark, symbol and margins,

as the A4 Grid.

For A6, and formats alike,

the wordmark is 1/5 of the width

of the spread.

Vertical A4 (210 × 297 mm)

This is the root/default format.

New format (240 × 300 mm) Step 1

Scale the grid proportionally,

to fit the width of the new format.

Step 2

Adjust the height of the grid, to fit the

new format.

Scania Identity Manual — Brand assets 86

Scania grid system

A5 – Example

Use the same dimensions and

sizes for the wordmark, symbol

and margins, as the A4 Grid.

This example applies 6 columns

with 3.75 mm gutter, instead of 12.

This setting is optional.

A6 – Example

For A6, and formats alike, the

wordmark is 1/5 of the width of

the spread.

This example applies 6 columns

with 3.75 mm gutter, instead of 12.

This setting is optional.

remquaest imusam aut molecusam

myRum que vid

ut am es maion

02 03

Tem secaborepe

Mendit fugiti

sita net qui

To in pa asin pe il incipsanda dolest unt

modicip idundandusto blaborerspe natur

susciis sit quibus dis experit ofﬁcae.

Emquiandit quae. It lique lacestiistis

eumquas volorere, et apit am iminus ut

am ut lab imet explaborem voluptatinto

quaecto min reremporios et molest

liquas es volor aborerundam faccaeriae

earumque volorem poriatet eate poriber

itatqui blaut et ommodia ideri dendam

entum ne quibusa ndaepudam eosa

et quodis sitio. Tem secaborepe sum

voluptatur magnate as am as quatemp

oreptae re pore, omnim alias volore

coratus aut utem atet omnim quam quae

nonest aliquatur, ofﬁcid quibus molores

tentis ab ilis magnatet erro et diati

cumquid uciditibus doluptatur, qui dipsam,

ommolorume rempore perio.

Body Subheader 8 pt

Tionsec torpos aut earchicia deriber

umenita doloriorecae aut dolorum qui

am in remquat enditatia duntiis sendips

untiunto iusant ra quis doluptis endandia

voluptat as simusani denisciatia suntenti

is aspe di dendi omnihiciet qui occuptatur,

expelia nimolo expedio quatet et aut

restrum, si audam que sitem fuga. Cab

inullatquaes essima et repedio nseque

ommoditiati dollatetus, con natis debis

enihil im ipsandis mi, sus niasint.

Conecae. Equi consequam faccumquam

nonse con nem. Os qui quam, custrum,

eate qui berum eum quid ut molo

expelenis perum lit et, cus apernatqui

voluptat.

Pudae odi dolor aut ipsa quae reicid

qui ipsande rionem assi con nis incias

comniate et re mod qui doloremos es

dessin re ma erferru ptaquaspis eaquis

endis inisquo vel endiam, nulparum

faccupt aquatur sed quis es sa qui ut abor

arum cus aut ius et quo quat re cusapedi

nobit asperer estiunde demporro tempero

te dolor sunto qui derum num simpos

molest, optat. Itaquis eum ellant dolupta

essinim fuga. Igeni accae conetur? Quis

eos et que veratur maiorerion nitatisit, nis

Pudae odi dolor aut ipsa

quae reicid qui ipsande

rionem assi con nis incias.

Eriti in explit faccupt

atempore minis

opellit ero et

5/5

1 2 3 4 5

Tem secaborepe

Andantiscimi

cus dolupta

Con conserum nis dolum audam, quat vella

prorit, essum volupta net adipsam ratio maio

magnis saereius reptati dolor aut quatus.

Luptat ut dendae lat evendit

volore aut exeror molorit

liatatu sandict atemoditios

excestiunt ommo eumquidit

landit verum sitasitaquam

dolupta tiorio que autet, te lam

aspit vel moluptatur, ex elestio

ero venimus soluptionem a

vel ipis nullaut possum sequi

berspiendis illoris sim idigenis ad

es apid ut ut endi nis cor reped

quis sint ut dolorem que dolorum

int acidios ex et, simpelite

volorro tem quis volorat ofﬁc to

odi nem etur, suntia comnisq

uibustem dolorent in et eate

quidis recta cuscillitasi nonserro

corit molore, consed eictempor

aboritatum faccab incitas esto

is in coribus dellestempor aut

ullis mos ad quiatam, cum et

recuptata nonsent iumentectae.

At aliqui dis doluptat eosandit

ofﬁcil ea ipsam audam, coris

aut eiciliqui voluptate mos

doluptatem fugit, quaspicae

vollesti omni sunto doluptat dem

aut quod magnis essumquiam

eum qui odis dit, natia quiate

pel exerspe dionsequi coruntia

suntiorem. Hic te exerunt vendic

totati unt docculpa volestia

dolorro riaepudit et eliqui

consequo tem qui cumquodis

consequ ideribus dus, occum,

aut earuntur?

Nusa eiundit iorisqui debis

mos a quid ma volesequid ma

2 3

At aliqui dis doluptat eosandit

ofﬁcil ea ipsam audam, coris aut

eiciliqui voluptate

Scania Identity Manual — Brand assets 87

Scania grid system

PowerPoint template

The Scania PowerPoint template

is designed to bring the Scania

brand to life, and to help all Scania

communicators present and share

both brief and detailed information

with internal as well as external

audiences.

User instructions:

1. Scania tab: Inside the template

a unique Scania tab is available

where approved images can

be inserted directly to your

presentation from the Scania

database.

2. Text: The template is designed

using the Scania Sans font

family as default. If you are

to share the PowerPoint with

someone not having the Scania

Sans font installed on the

computer, use the replacement

font mode (to switch to Arial).

Avoid changing fonts or text size

in text blocks.

3. Headline: Always try to use

short headlines for clear and

concrete communication

4. Colour: Use the default colour

palette included in the template

and avoid using other colours.

Please refer to the colour

section in the Scania identity

manual for more information

about the use of colour.

presentation title

your name

presentation title

on two rows

your name

chapter divider

optional subheading

Agenda

1. Luptataspis vel ipsae

2. Nonseculpa nonet lam fugit,

vernati umquia dolupid

3. Eum fugias restinv entur?

4. Sedic tet odis volupta que

cusanis moluptiore vendem

5. Puda est eiuribu stiscius

6. Quamusae

12Your date here Info class internal Department / Name / Subject

Text + Large photo 1

1. The ﬁrst chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The ﬁfth chapter 6. The sixth chapter

• Text Scania Sans

– Text Scania Sans 20 pt

– Text Scania Sans

23Your date here Info class internal Department / Name / Subject

Net sales, products and

services, SEK 92,051 m.

Lorem ipsum

Categories

22%

38%

31%

16%

28%

10%

Pie charts

46Your date here Info class internal Department / Name / Subject

Photos x 3

• Text Scania Sans

1. The ﬁrst chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The ﬁfth chapter 6. The sixth chapter

32Your date here Info class internal Department / Name / Subject

Bar charts

Text Scania Sans 24 pt

• Text Scania Sans

– Text Scania Sans 20 pt

– Text Scania Sans

MSEK

Category 1 Category 2 Category 3

Series 1

Series 2

Series 3

Series 4

43Your date here Info class internal Department / Name / Subject

Important!

Always save your PowerPoint as

a pdf, or make sure to embed the

fonts in the file, when presenting

at other computers, where

Scania Sans may not be installed

(otherwise the font will not be

displayed correctly).

Scania Identity Manual — Brand assets 88

Scania grid system

Internal

communication

To make sure that information and

documents intended for internal

use are not spread outside the

Scania organisation, internal

and external communication

are separated through different

templates. The internal templates

are intended for information

– professionally printed or as

computer printouts – where the

recipient is internal within the

Scania organisation, such as

the head office, distributors and

dealers.

All internal templates are printed on

white background only. Headlines

are set in Scania Sans Bold and in

upper and lower case. All pages

features a section at the top of the

page where information about the

document, responsible department

and date should be stated.

The internal templates may be

used for newsletters, handbooks,

instructions, etc.

For internal use only – Issued by Department xxx Issue date

Ur, sit, voluptur rem ullorepero eos

molori consequ odiorporem. Gitatium

volum fugiam, omnientin earum ani

nobis eius endelli quatin cus ium

ipsaperum reria voluptusci a veni corem

eum harume nihicip sapiciusam comnis

magnis ma dendigendis endae num

facias sit qui acea quis eatibus dendeli

tiorion pa sunt ipis aut aut as elicium

quos aut hilit, num aut re sectia quam

quam quis dolor as magnim con restio

ofﬁcim renis et doluptatem hilibust et

quis verovit iorion re consed quis eum

quo inima ditatesciene volor aut quiae.

Assed utest occuptionem nobitiam

et omnis doluptatur molupisciae.

Exceped ignihil ipsunto reprovidi di

derferor aut abo. Nequame est eum

re vernam ad ulpa volest, volupid quo

tem quat alit illiat es eos nobitio. Itatet

ium ex ex exerum hilitem fugia solores

nonsenti dolum dente cus ex eosapiet

laborat iasperioris es si doluptate non

necae nistrum eosanihillut et occaepe

simolupta anditatem comnitatum el init

remque solupta tiorum vid quam venet

aut re denti aceptas re pa velluptiis

aut inciis dusant am quo occulpa rcipit

molorero quibusam venet ommolor

estiorem qui simpore, quiatibus quam

iliquia naturerum eosam quis nation

comnis ipsandigent di consequis re

laboribus, ni culpa sinctur susam, con

consed que pratest dolupit mi, niatiatet

quam re omniae od mo doluptate

pratur?

Eruptatem aperatibus ius remperi

onseque andis excerro maio. Et

parchitio. Sam, sam et, omnitam qui

temperf eruptae voluptatias provid

mo blab il iur aut hillorem. Veles sum

accullat quatur, quae pro volor maximin

nimus dunti corem custis mint magnis

rem etur?

Headline Scania Sans Bold 18 pt

Molorrum utempel iciatem quis arciet

lacesed et dolupta volor sin exceperum

que dolor autem et laut volupta

tusdaerem. Itatem dit maximporio cus,

qui dene nos alitat et.

Molorrum utempel iciatem quis arciet

lacesed et dolupta volor sin exceperum

que dolor autem et laut volupta.

Cit, torepero intempo ribusandio

excepel mo consedi taquia.

Hitatium fuga

Headline in Scania

Sans Bold 36 pt

For internal use only – Issued by Department xxx Issue date

The following

templates are

available in A4 and

A5 portrait formats:

InDesign

– Sheet/Newsletter

– Cover

– Folder, spread and

– Folder, single-page

Word

– Sheet/Newsletter

– Folder, single-page

Scania Identity Manual — Brand assets 89

Don’t place the symbol in any other

corner than the top right.

Don’t enlarge the wordmark

or symbol beyond the correct

proportions. See page 66–84

for correct proportions.

Don’t increase or decrease the

margins beyond the correct

proportions. See page 66–84

for correct proportions.

Don’t place the wordmark in any

other corner than bottom right

or top left.

Don’t use lock-up logotypes

for communication material.

Don’t place the wordmark or

symbol anywhere other than the

defined corners.

Scania grid system

Don’ts

Scania Identity Manual — Brand assets 90

5. image style

BRAND assets

Scania Identity Manual — Brand assets 91

Scania’s image style is set to bring

us closer to the customers, the

vision and the people.

The images are dramatised, using

natural light with depth of field and

high-level realism. This way Scania

is ”present” and shows that the

customers and every bit of their

business are understood.

Two perspecitves may be used

to illustrate our awareness of the

big picture, as well as our exact

attention to detail:

— A holistic view

— A detailed view

Image style

Scania Identity Manual — Brand assets 92

Image style

The bigger picture: we understand your business,

your challenge, your industry.

Closer to the subject, the product and the application:

perfection is in the details, down to the last bolt.

Holistic view Detailed view

Scania Identity Manual — Brand assets 93

Image style

Ingenious engineering Product Understanding your business Understanding your needs

– People

Understanding your needs

– The challenge

Visionary solutions

Categories

Scania’s brand imagery should

always be grounded in reality: our

own, and that of our customers.

The images can be impressive,

unexpected, but never look fake or

overly retouched. These categories

show the range of Scania’s image

style and should be used as

inspiration when you photograph

for Scania.

Guiding principles:

– If possible, use realistic situations and

environments. Do not make the photos

look too obvious or staged (exception:

studio photos).

– Do not photoshop elements into

pictures, appearing unnatural or

retouched.

– Clear focus on the subject with a

soft focus background/foreground.

Use depth of field to create dynamic

images.

– Employ distinctive cropping that draws

you into the photo.

– Try to make the light look natural and if

possible, avoide using flash or artificial

lighting.

– Do not add 3D effects, drop shadows

or other effects.

– Always sign an agreement with the

photographer as well as any models

used in the images.

– Bear in mind the tone of voice of

Scania as well as that all images

are appropriate and follow Scania’s

core values, ethical guidelines and

principles.

More information is available

in the Scania Imagery appendix

and can be downloaded via Scania

Media Provider

https://media.scania.com

Scania Identity Manual — Brand assets 94

6. icons

BRAND assets

Scania Identity Manual — Brand assets 95

The design of the modern and

custom-made icon system for

communication is based on the

symbol, the Scania Sans font

family and the product DNA.

It has been customised with

the goal of unifying the Scania

brand experience throughout all

applications.

It enables clear and instantaneous

communication for information

graphics and sales support.

In most cases the icons need to be

supported by text (and must/cannot

speak for themselves).

Use the icons for information,

never for decoration or as

logotypes.

Use only the Scania icon

system in communication and

applications. Avoid using icons

of another design to ensure

a coherent brand expression.

Icons

Scania Identity Manual — Brand assets 96

Icons

Truck

Find a dealer

My Scania

CO2 emissions

Gear shift

Knowledge

Job posting – Location Repairs

Fuel economy Dealer key actions

A few examples of available icons:

More icons can be found via

Scania Media Provider

https://media.scania.com

or via Scania CV AB:

identity@scania.com

Scania Identity Manual — Brand assets 97

7. materials

BRAND assets

Scania Identity Manual — Brand assets 98

The brand identity has been built

with great care, and is closely

linked to the products, the heritage,

the customers and the industries

Scania serves. Approach the

material palette with the same

logic, and use natural materials

of the highest quality.

Materials

Scania Identity Manual — Brand assets 99

Varnished metal

Vehicles and engines

Uncoated/Coated paper

Uncoated – natural (sustainable)

Coated when functionality

requires it

Brushed steel

Industry brushed – satin varnished

Leather

Natural (sustainable)

(Glossy/chrome where required)

Rubber

Industry construction material

Concrete

Industry construction material

Materials

Metal

Industry

Blonde wood

Natural (Swedish/Scandinavian)

Glass

Technology and engineering

Iron

Industry and prehistoric force

(Swedish/Scandinavian)

Acrylic

Technology and engineering

Textile

Natural

Scania Identity Manual — Brand assets 100

8. cropped griffin

BRAND assets

Scania Identity Manual — Brand assets 101

Cropped grifﬁn

The Scania cropped griffin is

restricted and may be used only

on products. It’s a popular graphic

asset, recognisable on the road.

For the customer it is often

a symbol of the pride of driving

a Scania.

Scania Identity Manual — Brand assets 102

Cropped grifﬁn

Application

The Scania griffin has its own

specific artwork and is always

applied as a sticker, available

from Scania Vehicle Accessories

assortment (http://accessories.

scania.com). The sticker is applied

to the vehicle as per the illustration

on the right.

On all other branded surfaces,

use the full-colour Scania symbol

instead, or use the monochrome

versions when printing options

are limited.

Scania Identity Manual — Brand assets 103

Cropped grifﬁn

Replacements

The cropped griffin is restricted to

use on products only.

There are functional applications

with the cropped griffin that must

be replaced.

Use the full-colour Scania symbol

instead, or the monochrome

version when printing options are

limited.

This results in stronger, prouder

branding and unifies the brand.

Don’t

Old roll-up

Don’t

Old folder

New folder

New roll-up

Scania Identity Manual — Brand assets 104

9. epilogue

scania Identity manual

Scania Identity Manual — Epilogue 105

End note

The true measure of our success is our

customers’ success. In a similar way, the strength

of our brand depends on how strongly we

connect to our customers and with the world.

What people think, feel and believe

about Scania defines our brand.

It lives inside their hearts and

minds. It is the proof of our promise

to deliver something unique every

time.

We need to remind them of

this difference, and reinforce

our promise confidently and

consistently. This identity manual

has been specifically developed

to help us do just that.

Our brand identity is the banner

under which we operate. It’s the

visual symbol and manifestation

of everything that makes Scania

outstanding. Let’s put it out into

the world with great care,

confidence and a deep sense of

pride, trust and dedication.

Scania Identity Manual — Epilogue 106

Additional information

Scania Identity Helpdesk

Questions regarding this manual and

the Scania brand identity may be submitted

to Scania CV AB through Scania Identity Helpdesk at:

identity@scania.com

Downloads

The following elements are available for download

on the Scania Media Provider or can be ordered

from Scania CV AB via identity@scania.com:

— The Scania Identity Manual and appendices

— Artwork for wordmark, symbol and logotype

(available for Marketing Communicators/Level 

users)

— Font files and icons

— Images (Under category “Corporate identity” you

find “Photographer’s choice”, where selected

premium images strongly connected to the Scania

identity are available for download).

— Templates for external communication, internal

communication, stationery, etc.

Templates and manuals can also be found on

Reflex (https://corporate-intranet.scania.com) under

“Brand & Marketing > Brand and identity”.

For web applications, please visit the UX Library for

more information: https://static.scania.com/ux-library

Scania Media Provider

https://media.scania.com

Separate appendices

Information about the following areas, are available as

separate appendices and can be downloaded via

Scania Media Provider https://media.scania.com

— Partner companies (part no. MC)

— Imagery (part no. MC)

— Film (part no. MC)

— Illustrations and Infographics (part no. MC)

— Stationery (part no. MC)

— Signage (part no. MC)

— Service vehicles (part no. MC)

— Mobile applications (part no. MC)

Assortment catalogues

Assortments and ordering information are available in

the separate assortment catalogues, available on the

global intranet Reflex:

— Signage catalogue (part no. MC)

— Service vehicle decoration (part no. MC)

Scania Identity Manual — Epilogue 107

partner companies

scania Identity manual – appendix

Edition 2017.05 16MC194 © Scania CV AB 2017

Introduction 

Business cards 

Letters and forms 

Envelopes 

Vehicles 

Ads 

Signage 

Table of contents Introduction

This appendix is part of the

Scania Identity Manual, part no.

16MC135. This document is only

intended for non-captive (i.e.

private/independent) Scania

distributors and dealers. Captive

(i.e. subsidiaries of Scania CV

AB) distributors and dealers

should follow the main manuals

and appendices. For detailed

instructions on the application of

all brand assets such as lock-up

logotype, colour and typography

please refer to the respective

section in the Scania Identity

Manual.

It is important for both Scania

and our partners (independent

distributors, dealers and

workshops) to create the right

balance between Scania’s visual

identity and that of the partner

companies. There are several good

reasons, from both marketing and

legal perspectives, for separating

the Scania logotype from the name

of the independent legal entity,

the partner company.

Any questions should be directed

via the distributor to identity@

scania.com. Before any commercial

use of the Scania logotypes as

shown in this manual or similar, the

user must sign a written contract

linking it to the authorised Scania

organisation.

A partner company may not use

the Scania trademark as part of

its own corporate name or identity.

Neither may the name Scania be

used as part of the e-mail address,

web address to the partner

company’s own website, social

media or similar.

Product identity versus

company identity

In all communications produced

by a Scania partner company, the

Scania logotype represents only

the Scania product and services.

The legal entity in such cases is

the partner company, not Scania.

Appropriate distinctions between

the product information and the

partner company’s identity must

be maintained.

These distinctions are especially

important on stationery, particularly

with regard to letterheads and

forms involved in clearly legal

matters, e.g. invoices and order

forms.

The distinction between the

product and the partner company

is represented visually by

noticeably varying the respective

sizes of each logotypes.

Scania Identity Manual — Partner companies 2

Truckweb 1–3, 4567 AA Den Haag

Tel 070-(3)45 67 89 Fax 070-(3)45 67 88

Tian Schraven

Marketing Marktcommunicatie & Public Relations

TRUCKS—NV Smiths Ltd.

Toronto Drive 123

P.O.Box 4567

Toronto ON M5W 1R6

Phone

+91-1-123 456 787

+91-1-123 456 788

+91-1-123 456 789

HARLEY R. SMITH

Spare Parts Manager

Business card with dominant product identity. Business card with dominant company identity. Business card with dominant company identity

and several product logotypes.

Partner companies

– Stationery

Business cards

for partner companies

On business cards it may be

appropriate to emphasise the

product. The distinction between

the product and the partner

company is represented visually

by noticeably varying the

respective sizes of each logotype.

Whether it is more important

to highlight the product or the

partner company will vary for

different companies and in

different situations.

Scania Identity Manual — Partner companies 3

Letters and forms

for partner companies

On letterheads and forms,

e.g. orders, invoices, etc., the

Scania trademark may be used

only provided that the partner

company’s identity is so clearly

dominant that there can be

no doubt as to who is legally

responsible.

Truckshop AB

SE-123 45 Truckby

Telephone

+46 1 234 56 78

Telefax

+46 1 23 45 79

Internet

www.truckshop.se

Company logotype

in the upper left

corner, larger

than the Scania

trademark placed

below.

Partner companies

– Stationery

Scania Identity Manual — Partner companies 4

Envelopes for

partner companies

On envelopes, the partner

company’s identity should normally

be dominant. For product-related

activities, the Scania identity

may be given a more dominant

appearance. However, the Scania

and partner identities must not be

mixed.

TRUCKWAY A/S, Truckvej 2 DK-2800 Lyngby, Danmark

Name Namesson

Streetname

123 45 Cityname

Partner companies

– Stationery

Example of an

envelope with the

partner company

identity dominant.

Scania Identity Manual — Partner companies 5

Scania as

main logotype

When Scania is the main logotype

on a vehicle, the vehicle must

always be white. Sticker and text

are Scania blue and the Scania

logotype is in full-colour. The

Scania logotype must be placed

on the vehicle where it is suitable,

depending on the design of the

specific vehicle but always in

the corresponding place on both

sides of the vehicle. The vehicle

must always be kept clean and

the decorations in good order. All

Scania stickers must be ordered

via the parts system and it is not

allowed to produce locally.

Full-colour horizontal lock-up

logotype is used for the side of the

vehicle. The vertical lock-up logo-

type is used for front and back.

When Scania is the main business,

the Scania logotype must be

dominant and all other logotypes

(e.g. sub-brands or dealer logotype)

must be smaller than the Scania

logotype.

The Scania Assistance sticker may

only be used by markets connected

to Scania Assistance. Please con-

tact Scania Assistance Head Ofﬁce

(scania.assistance.headofﬁce@

scania.com) for more information.

Partner companies

– Vehicles

Logotypes for sub-brands or

independent dealer logotype

should always be smaller when

Scania is the main company.

Service Auto

Servicestreet 110

Servicecity

Tel 042-300 300

Service Auto

Servicestreet 110

Servicecity

Tel 042-300 300

The service vehicle used

by a multibrand dealer/

workshop, considering

Scania to be main

business.

Scania Assistance sticker may only be used

by markets connected to Scania Assistance.

Scania Identity Manual — Partner companies 6

Dealer name as

main logotype

All Scania stickers must be ordered

via the parts system and it is not

allowed to produce locally.

The Scania logotype must be

represented equivalent in size as

the logotypes of the other sub-

brands.

Partner companies

– Vehicles

The service vehicle

used by a multibrand

dealer/workshop, not

considering Scania to

be main business.

Smiths Service

Tel 08-456 67 89

Scania Identity Manual — Partner companies 7

Co-branded ads with

one dominant identity

Two examples of co-branded ads:

Scania versus partner company as

dominant identity.

The Scania assets such as

templates, typography and colours

may only be used when Scania is

dominant. The partner’s trademark

should always be secondary and

in one colour, Scania Blue or Scania

White. See Scania Identity Manual

for more information.

For situations where the partner

company identity is dominant, the

Scania assets and design should

not be used.

The distinction between the

product and the partner company is

represented visually by noticeably

varying the respective sizes of each

trademark.

Partner companies

– Ads

Ad when the

identity for Scania

is the dominant.

Logotypes for sub-

brands should

always be smaller

when Scania is the

main sender.

Ad when the

identity for the

partner is the

dominant.

The Scania

logotype must

be represented

equivalent in size

as the logotypes

of the other sub-

brands.

See more on scania.com

Company name

Address

Telephone number

E-mail address

Web site address

sub headline 10 pt

headline 40 pt

on two rows

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et que dolor aut quunda dolorro tempos

aut eveliqu assedipienis voluptat ea

dolorisquam et eum fuga. Ed mos atiis

volenescium reiundelique pedionse

solupta is el iminvel laboribus, ut

aliquist, consedic tem faccus asperit

alitio berumquiae consequi voluptiorum

est, istiorum que prehent ureperferum

conem fugia. Imagnim nossim qui quam

eribus, cumet aliqui bearum que in

repudi cumquamus mod magnat pore

endit voluptum aut qui sentur? Lent

quodi cus asperio totaquae verum in eos

re. Qui quia ipsa dit escipiet re volupti

oriaes quam qui beritatiorem quis am.

IGNI RESSI

UT VEL INT

QUE CONEM ET

LA AUT

Ga. Et quid es aut ut vernam sam quunt lande nim re, sit et

por apic torecus aut ipidicianti omniaectur remolectento

con porpostiae numqui aut alignis nihilit, consedi aspeliq

uamenda debitinvendi ut pa nonsenimet ut mossit qui

repellit earuptassi qui dollandae dolupis ciatur, odiam

Scania Identity Manual — Partner companies 8

Wall signs

For Scania dealers also

representing other brands, Scania

signs may be combined with signs

for other brands as long as they are

cleary separated from each other. If

possible, it is preferable if the signs

are placed in opposite corners or

on different walls of the premises.

Multibranding signs

In the Scania global signage

assortment there are also

multibranding signs available.

The signs are designed in a

modular system with the Scania

logotype in the top part and

replaceable panels beneath. See

“Scania Identity Manual – Signage”,

part no. 1596067, for more details.

Partner companies

– Signage

Place the signs on opposite corners or on different walls of the premises.

1 2 Buses

Scania Identity Manual — Partner companies 9

imagery

Edition 2017.05 16MC280 © Scania CV AB 2017

scania Identity manual – appendix

Introduction 

Perspectives 

– Holistic view 

– Detailed view 

Categories 

– Ingenious engineering 

– Products 

– Understanding your business 

– Understanding your needs – people 

– Understanding your needs – the challenge 

– Visionary solutions 

Practical advice 

Additional information 

Table of contents Introduction Perspectives

and categories

Our brand comes to life in the

practical application of our

expertise and our innovations in

the form of products and services.

We always seek to deliver tangible

benefits and real-world results.

Therefore, our brand imagery

should always be grounded in

reality: our own, and that of our

customers. The images we use can

be impressive and unexpected, but

never look fake or overly retouched.

We use natural light with depth

of field, showing real people in

real situations. This way Scania

is always present and shows that

we understand our customers and

every bit of their business.

As a Scania communicator or

external photographer you hold

the image of the Scania brand in

your hands. We need you to do

great work. This guideline shows

you how.

This appendix is part of the Scania

Identity Manual, part no. 16MC135,

in which image style is one of

the brand assets. For detailed

instructions on the application of

the other brand, such as wordmark,

symbol, lock-up logotype, colour

and typography, please refer to the

respective section in the Scania

Identity Manual.

Generally speaking there are two

complementary perspectives that

characterise the Scania brand

imagery: the holistic view – offering

perspective and scope, and the

detailed view with close-up shots

of significant objects, actions and

people. The two perspectives

illustrate our awareness of the

big picture, as well as our deep

understanding of the smallest

detail.

In addition, this appendix presents

six image categories that represent

key dimension of the Scania brand.

These categories are not exclusive

for all Scania photo, but should

be thought of as inspiration when

shooting and selecting images for

Scania.

Scania Identity Manual — Imagery 2

Imagery

– Perspectives

The holistic view that offers perspective and scope.

Illustrates our awareness of the big picture.

The detailed view with close-up shots of significant

objects, actions and people. Illustrates our deep

understanding of the smallest detail.

Holistic view Detailed view

Scania Identity Manual — Imagery 3

Holistic view

Illustrates our awareness of the

big picture; we understand your

business, your challenge and your

industry.

A holistic view applies to all image

categories; – from R&D to our vison

of becoming the leader in solutions

for sustainable transport. See

image categories on page 6.

Portrait all holistic view images

with the Scania brand platform

in mind.

For info regarding equipment and

quality: See page 20.

Imagery

– Perspectives

Scania Identity Manual — Imagery 4

Detailed view

Illustrates our deep understanding

of the smallest detail. Closer to

the subject, the product and the

application: perfection is in the

details, down to the last bolt.

A detailed view applies to all image

categories; – from R&D to our vison

of becoming the leader in solutions

for sustainable transport. See

image categories on page 6.

Portrait all holistic view images

with the Scania brand platform

in mind.

For info regarding equipment and

quality: See page 20.

Imagery

– Perspectives

Scania Identity Manual — Imagery 5

Ingenious engineering Product Understanding your business Understanding your needs

– people

Understanding your needs

– the challenge

Visionary solutions

Categories

Imagery

Communicates Scania as

a technical, innovative and

progressive brand. Ingeniously

engineered products, tailor-made

for the industries Scania serve.

Images showing R&D, engineering,

design, model making, prototyping,

testing, test driving, production and

services.

Images of our products.

Exterior, interior and functionality

of the products.

Product images can be made in a

studio or in an outdoor context.

To support sales, become a

“partnership driven leader”

and generate a feeling of “Let’s

ask Scania”, we need to enable

industry/segment specific

communication that answers the

question “what’s in it for me?”.

Personal and relevant to your

business – as partners, we’re in this

together.

On a personal level – whomever

you may be, and which ever

industry you operate in, Scania has

a tailor-made solution for each and

every need.

On a transport solutions provider

level – whatever your challenge,

and which ever industry you

operate in, Scania works for you.

Images that show or are connected

to the Scania vision and desired

brand image.;

”Recognised as a true partnership

driven leader in the shift towards a

sustainable transport system”.

Scania Identity Manual — Imagery 6

Imagery

– Categories

Ingenious engineering

Communicates Scania as

a technical, innovative and

progressive brand. Ingeniously

engineered products, tailor-made

for the industries Scania serve.

Images showing R&D, engineering,

design, model making, prototyping,

testing, test driving, production and

services.

For info regarding equipment and

quality: See page 20.

Scania Identity Manual — Imagery 7

Product

Images of our products.

Exterior, interior and functionality

of the products.

Product images can be made in a

studio or in an outdoor context.

For info regarding equipment and

quality: See page 20.

Imagery

– Categories

Scania Identity Manual — Imagery 9

Understanding

your business

To support sales, become a

‘partnership driven leader’ and

generate ‘let’s ask Scania’, we need

to enable industry/segment specific

communication that answers the

question ‘what’s in it for me?’.

Personal and relevant to your

business – as partners, we’re in this

together.

For info regarding equipment and

quality: See page 20.

Imagery

– Categories

Scania Identity Manual — Imagery 11

Understanding

your needs – people

On a personal level, whomever you

may be, and which ever industry

you operate in, Scania works for

you.

For info regarding equipment and

quality: See page 20.

Imagery

– Categories

Scania Identity Manual — Imagery 13

Understanding

your needs

– the challenge

On a transport solutions provider

level, whatever your challenge, and

which ever industry you operate in,

Scania works for you.

For info regarding equipment and

quality: See page 20.

Imagery

– Categories

Scania Identity Manual — Imagery 15

Visionary solutions

Images showing the Scania vision

– recognised as a true partnership

driven leader in the shift towards a

sustainable transport system.

For info regarding equipment and

quality: See page 20.

Imagery

– Categories

Scania Identity Manual — Imagery 17

Driver and

photographer safety

–Never compromise safety.

–Make sure both the driver and

passengers are wearing seat

belts, and that all clothing and

personal safety equipment (such

as a helmet) is appropriate to the

job at hand.

–When shooting in a workshop,

ensure that all people involved

use the correct equipment and

work ergonomically.

–When shooting in a place

where there are people or

objects moving, like a road or a

construction site, clearly mark

the spot to notice others.

–Make sure to follow both Scania

guidelines and any local safety

regulations.

Be speciﬁc

As a project owner you need to

tell the photographer how the

images will be used. The better the

specification, the better the result:

–Does a picture need space for a

headline?

–What format is needed?

–What media will it be

published in?

–How do Scania’s customers

use and understand specific

applications?

–What does a specific technical

solution actually do for the user?

–What is the deadline?

Get it right from

the start

–Always try to shoot a photo

that’s ready to use.

Retouching is an expensive,

time-consuming process.

Vehicle

–Choose the a product that fit

your market conditions.

–Make sure that the vehicle is

not “overdesigned” or

“overcustomised” in a way that

detracts from or even ruins its

Scania identity. Scania aims

to be the leading provider of

sustainable transport and

significant changes to the

aerodynamics will have a

negative affect to the

fuel economy.

–Allow the vehicle to stand out

from the background.

–Keep the picture clear of any

objects that interfere with the

objective of the image.

Light is everything

–Morning and evening light are

often suitable.

–To avoid excessive contrast and

harsh shadows we recommend

not photographing in strong

sunlight.

–Always try to enhance the

lighting effect.

–Backlight is generally more

dramatic than light facing the

subject.

–When using artificial lighting,

bear in mind that big trucks

require powerful flashes.

–Shooting at night requires more

work, but the images are often

interesting and stands out.

Surroundings

–Choose surroundings that suit

the vehicle and the transport job.

–Choose surroundings that

enhance the objective of the

image, not too cluttered.

–Place the vehicle in a natural

setting, in an environment that

suits the vehicle and its area of

application (for example, when

loading or unloading).

–People, forklifts, loading

machines, etc. that are on

the move give intensity to the

picture.

–Avoid boring brick walls and

“backyard” settings, and people

that does not belong in the

background.

Other useful

recommendations

Different situations require different

executions. Keep an open mind and

look for things that can give the

viewer a stronger impression.

–If you want the vehicle to appear

fully loaded, lower the axles.

–When driving on public roads,

use only legal light combinations.

–Make sure the windshield and

the dashboard behind is clean

and tidy.

–A clean vehicle is almost

always preferred. But a dirty/

muddy vehicle can sometimes

be effective, just make sure

everything is intact.

Practical advice

Scania Identity Manual — Imagery 19

Practical advice Additional information

People

–Driver’s appearance is very

important.

–Choose models/people who

are appropriate to the situation.

The models have to fit naturally

into the context and enhance

the credibility of the picture as

a whole.

–Vary the models facial

expressions; happy/serious,

concern/at ease. Look in the

camera, and beyond.

–Always make sure you have a

signed authorization from the

models/people.

Vary perspectives,

vary lenses

–Far in the distance or close-up.

Head-on or angled. Portrait

or landscape orientation. By

varying the lens and camera

position, you can achieve exactly

the effect you are looking for in

a given situation.

–A telephoto lens with shallow

depth of field helps the vehicle

stand out from the background.

Wide-angle close-up emphasises

the vehicle’s size.

To avoid distortion, don’t place

the object to close to the edges

of the frame.

–The possibilities are limitless,

just decide on the effect you

want and choose the right lens!

–The image can be taken from

another vehicle on the move or

by following the vehicle with a

camera.

–Adjust the shutter speed so

there is motion blur in parts

of the photo, such as wheels/

tyres, the road surface/kerb,

background, etc.

–Details like swirling dust, water

spray on a wet road surface and

other traffic reinforce the feeling

of movement and action.

Photo quality

–The photographer should shoot

in RAW format and deliver TIFF

files in RGB colour (Adobe RGB

1998).

Don´t forget –

Authorisation

–Photographers must sign

a release authorising free use

of their photos for commercial

purposes in the whole Scania

organisation.

–Note that people appearing in

a photo must also sign a written

release permitting further

publication.

–Scania Image Desk provides

templates for agreements for

photographers and people/

models.

–Make sure you have the right

permits for shooting on the site.

Scania Image Desk

Scania constantly produces

communication material, and

we always need fresh images

from our various markets. Scania

Image Desk maintains the Scania

Media Provider, making images

and film available for the global

organisation. If you have material

that might be of interest to other

parts of Scania’s organisation,

or if you have questions or need

further advice/tips, please contact

Scania Image Desk:

imagedesk@scania.com

Scania Media Provider

All images shown in this document

can be downloaded via Scania

Media Provider https://media.

scania.com or ordered from

Scania image desk at

imagedesk@scania.com

In the category Corporate identity/

Photographers choice our own

photographers publish their

selection of images specifically

representative for the Scania

imagery and Scania identity.

Scania Identity

Helpdesk

Questions regarding this manual

and the Scania brand identity may

be submitted to Scania CV AB,

Brand Communication, through

Scania Identity Helpdesk at:

identity@scania.com

Scania Identity Manual — Imagery 20

film

scania Identity manual – appendix

Introduction 

Opening sequence 

Primary endlogo – Animated 

Secondary endlogo – Still, negative 

Secondary endlogo – Still, positive 

Typography 

Voice, music and sound 

Imagery 

Don’ts 

Additional information 

Table of contents Introduction

To ensure a strong unified global

brand identity, principles for

applying the brand assets on

film have been developed. This

appendix outlines a set of do’s and

don’ts for the use of logotype and

text in film. The aim is to harmonise

the representation of the Scania

brand across all film and video

content.

This appendix is part of the Scania

Identity Manual, part no. 16MC135.

For detailed instructions on the

application of all brand assets

such as wordmark, symbol, lock-up

logotype, colour and typography,

please refer to the respective

section in the Scania Identity

Manual.

Imagery

Scania’s brand imagery should

always be grounded in reality: our

own, and that of our customers.

Neither images nor films should

look fake or overly retouched.

We use natural light with depth

of field, showing real people in

real situations. This way Scania

is always present and shows that

we understand our customers and

every bit of their business.

For more information about

imagery please see Scania Identity

Manual appendix for “Imagery“,

part no. 16MC280.

All artwork files mentioned in this

document can be downloaded via

the Scania Media Provider:

http://scania.media.com or be

ordered from Scania CV AB at

identity@scania.com.

Any brand and identity related

questions can also be directed

to identity@scania.com.

Scania Identity Manual — Film 2

Opening sequence

To ensure a strong unified global visual

identity all ﬁlms produced by and for

Scania must end with a Scania logotype.

Depending on which type of ﬁlm you are

producing a logotype can also be added

in the opening sequence.

If using a logotype at the beginning of

the ﬁlm, always use the vertical lock-up

logotype as shown to the right. The

size of the logotype is set to 50% of the

width of the screen and the artwork is

vertically and horizontally centered. For

standard widescreen formats (16:9) use

the endlogotype artworks provided in the

Scania Media Provider (see ﬁle names

under each illustration to the right).

For opening sequences, there are two

ways to apply the Scania logotype:

1. Fade-in: The logotype fades in on top

of a coloured background as outlined

to the right. The fade in time should be

set to 0.5 seconds.

2. Still: The logotype simply appears as

part of the intro of the ﬁlm, on top of a

coloured background as shown to the

right.

If you want to add text, please review

the instructions about typography in this

document.

Film

The size of the vertical lock-up logotype is 50% of the width of the screen, always centered.

Primary version — Negative on Scania Dark Grey (1920x1080px)

17084-001

Secondary version — Positive on Scania White (1920x1080px)

17084-003

The positive artwork is only used if the first image of the film is

too bright for the negative logotype to be clearly visible.

Secondary version — Negative on Scania Black (1920x1080px)

17084-002

Scania Identity Manual — Film 3

Primary endlogo

– Animated

The primary endlogo is animated and

fades from black to Scania Dark Grey

while the symbol is revealed through

light play, followed by the fade-in

of the wordmark.

When using the endlogo, let the ﬁlm

ﬁrst fade to black, then add the artwork.

A secondary version is available,

against a Scania Black background.

If you wish to add additional messages

or other information such as an URL,

do so on a separate black, grey or white

frame before the endlogo.

Please note that the content and

tonality of each film should dictate the

use of the endlogo. If you ﬁnd it suitable

to end your ﬁlm with the logoype

against an image or a white or black

background, a still endlogo is available.

See the following pages for more

details of how to use the still endlogo.

Film

Primary version – Vertical lock-up logotype against Scania Dark Grey background.

Secondary version – Vertical lock-up logotype against Scania Black background.

2017031-001MOV

2017031-002MOV

Scania Identity Manual — Film 4

Secondary endlogo

– Still, negative

As an alternative to the animated

endlogo, a still endlogo is available.

This is particularly useful for shorter

clips for social media or other occations

when the animated endlogo is deemed

too expressive. Both a positive and

negative version is available, and

specific artworks with set proportions

are available.

To apply the negative still endlogo:

1. Use the speciﬁc artwork available.

2. Choose between the three possible

backgrounds as illustrated to the

right. Scania Dark Grey is primary.

3. Add a 1.5 second fade-in effect (do

not add additional effects to the

endlogo).

4. Fade out to Scania Black or Dark

Grey or leave the endlogo as the ﬁnal

frame.

If you wish to add additional messages

or other information such as an URL,

do so on a separate black or grey frame

before the endlogo.

In addition, a still endlogo is available

for letterbox/panoramic ﬁlms. Here,

the still logo can fade-in (1.5 sec) on top

of an image or onto a black screen.

Film

Primary version — Scania Dark Grey (1920x1080px)

17084-001

Secondary version — Scania Black (1920x1080px)

17084-002

Primary version — Scania Black (1920x1080px)

17084-005

The logotype is available in an adapted version for

films using letterboxing. Due to the top and bottom

bars being black, the version with Scania Dark Grey

is not available in the letterbox/panoramic version.

Widescreen 16:9

Letterbox/Panoramic

Tertiary version — Transparent (1920x1080px)

17084-004

Secondary version — Transparent (1920x1080px)

17084-006

Scania Identity Manual — Film 5

Secondary endlogo

– Still, positive

As an alternative to the animated

endlogo, a still endlogo is available.

This is particularly useful for shorter

clips for social media. Both a positive

and negative version is allowed, and

specific artworks with set proportions

is available.

The positive artwork is only used if the

ﬁlm naturally fades to white or if the

last image of the ﬁlm is too bright for

the negative logo to be clearly visible.

To apply the positive still endlogo:

1. Use the speciﬁc artwork available.

2. Choose between the image or white

background.

3. Add a 1.5 second fade-in effect.

Do not add additional effects to the

endlogo.

4. Fade out to black or leave the

endlogo as the ﬁnal frame.

If you wish to add additional messages

or other information such as an URL,

do so on a separate white frame before

the endlogo.

In addition, a still endlogo is available

for letterbox/panoramic ﬁlms. Here, the

still logo can fade-in (1.5 sec) on top of

an image.

Film

Primary version — Scania White (1920x1080px)

17084-003

Widescreen 16:9

Letterbox/Panoramic

Secondary version — Transparent (1920x1080px)

17084-007

Primary version — Transparent (1920x1080px)

17084-008

Scania Identity Manual — Film 6

Typography

To harmonize the use of typography

in film let the following principles

guide your work.

For all graphics, always use a font

from the Scania Sans typeface

family.

Always apply the typographic

settings that are outlined in the

Scania Identity Manual under the

chapter on Typography.

While Scania in general always align

text to the left, in film an exception

is made. For key messages or added

information such as a URL, always

center text both horizontally and

vertically.

For names and titles always left align

text as shown in the examples to

the right.

As a rule, always use white text when

possible. Subtle shadowing can be

applied to text when the film is very

bright to ensure high readability.

For the use of graphic elements in

film, please refer to the separate

Illustrations and Infographics

appendix.

Film

Short copy – For copy on 1–5 rows, use Scania Sans Headline

Bold/Regular with 95% leading.

Long copy – For longer copy, use Scania Sans Bold/Regular

with 125% leading.

Name/titles – Use Scania Sans Bold/Regular with 125% leading,

always left-aligned, primarily in the bottom left corner.

Ceruptat andanis et velestio quam ad minulles

mostis am sin cus vendi odisi con est, ofﬁcil magnihi

llabo. Ebistiu sciantio iunt, sus, sincture nonsed

ut plignate Uptas et, conemporum fugia dest.

Steve Pope

Field-test Driver

for the only business that matters.

yours.

Copy + endlogo

If you wish to add additional messages or information such as an URL,

do so on a separate black, grey or white frame before the endlogo.

Get the full story at

scania.com

Scania Identity Manual — Film 7

Voice, music and sound

The sounds added to a film can

profoundly shape the experience of

the Scania brand. Therefore, when

recording a voice over, selecting

music or adding sound effects

to your film, always be mindful of

Scania’s tone of voice.

Just like Scania’s image style is

grounded in reality and never look

fake or overly retouched, the sound

added to a film should follow the

same principles. Avoid adding

unncesseary or overly expressive

sound effects and ensure your voice-

over sounds natural, sincere, honest

and confident.

For music, make sure to match

the content and tempo of the film

with the style of music used. It is

recommended to consider what

music to use before editing starts.

Finally, always ensure that you own

the usage rights to the music that

you use.

Film

Scania’s tone of voice

Honest

The way we express ourselves is

forthright and open, never vague or

unclear. Honesty builds trust and

a sense of safety, which paves the

way for constructive dialogue and

great relations.

Sincere

Being frank and no-nonsense

makes the Scania brand come

across as approachable and down

to earth. Sincerity is key to building

lasting partnerships, which is one

of the most important cornerstones

of our business.

Respectful

Respect is a fundamental aspect of

our tone of voice, since it reflects

our heartfelt appreciation for all

our customers, employees and

partners. Respect for the integrity

of the natural environment is also

evidenced in our commitment to

sustainable business practices.

Confident

We are leaders in the market.

Without ever being arrogant, we

know our worth and our strenght.

This is reflected in how we speak

and write – with self-assurance,

pride and determination.

Imagery

Scania’s brand imagery should

always be grounded in reality: our

own, and that of our customers.

Neither images nor films should

look fake or overly retouched.

We use natural light with depth

of field, showing real people in

real situations. This way Scania

is always present and shows that

we understand our customers and

every bit of their business.

Scania Identity Manual — Film 8

Film

Keep on truckin’

Don’t place the positive logotype against a too dark

background.

Don’t place the negative logotype against a too light

background.

Don’t use any other background colours than dark

grey, black or white.

Don’t change the size or proportions of the logotype.

Don’t use the symbol or wordmark separately

in film.

Don’t tilt, shear or rotate the logotype and don’t add

effects to the logotype or the background.

Don’t use the horizontal lock-up logotype. Don’t combine copy based messages and the logotype.

Don’ts

Scania Identity Manual — Film 9

Additional information

Equipment and quality

–Always shoot in at least full HD i.e.

1080p (progressive).

–Preferably shoot in PAL 25 fps or

50 fps if possible. Varied framing

makes it easier to do good editing.

–Make sure to take some

establishing shots, but don’t forget

the details.

–Use a tripod or other equipment for

stabilisation.

–Make sure to use windshield on

all microphones when filming

outdoors.

–When shooting aerial footage, for

example with a remote controlled

drone or from a helicopter, make

sure all permits are in order.

–Always use as low compression

rate as possible when delivering

the material.

–Always use professionals for more

advanced productions, consider

hiring a production agency.

–Always ensure that you own the

world wide usage rights to any

material that you share.

Scania identity helpdesk

Questions regarding this manual and the

Scania brand identity may be submitted

to Scania CV AB, through Scania identity

helpdesk at: identity@scania.com

All artwork files mentioned in this

document can be downloaded via

the Scania Media Provider:

http://scania.media.com

or be ordered from Scania Image Desk at

imagedesk@scania.com

Scania Identity Manual — Film 10

illustrationS AND

infographics

scania Identity manual – appendix

Introduction 

Product illustration 

Environmental illustration 

Infographics 

Don’ts 

Table of contents Introduction

To ensure a strong unified global

brand identity, visual principles

for illustrations and infographics

have been developed. The aim is

to harmonise the representation

of the Scania brand across all

illustrations.

Illustrations and infographics are

used to support communication

in addition to copy and images,

and can be used to illustrate

enviroments, products, information

flows and much more.

This appendix is part of the Scania

Identity Manual, part no. 16MC135.

For detailed instructions on the

application of all brand assets

such as wordmark, symbol, lock-up

logotype, colour and typography,

please refer to the respective

section in the Scania Identity

Manual.

Any brand and identity related

questions can be directed to

identity@scania.com.

Scania Identity Manual — Illustrations and infographics 2

Product illustration

Levels of detail

Level 1

Outlines + gradients/3D rendering via CAD software.

Level 2

Outlines + colour fillings from the Scania colour palette.

Level 3

Outlines only.

1 2 3

Illustrations can be used to show

product details or specific parts,

and when the appropriate photo is

not available. For all our products

including trucks, buses and engines

four levels of detail for illustrations

have been developed to guide the

use of illustrations. No other kind of

illustrations should be produced.

Select the level of detail

appropriate for you application of

illustration. Ensure coherent use

and do not mix different levels of

details in the same image or in

context of communication.

The most expressive way to illustrate products. It

simulates the actual appearance of the product and is

used in applications where a photo is not suitable.

Between level 1 and 3, used when the application

does not require photo-like illustrations or a technical

drawing.

Similar to a technical drawing. Used to highlight

product specifications and certain parts and features

of the product.

Level 4

When illustrations need to be

reproduced in a small scale,

simplify by removing as many

details as possible. Make sure the

most characteristic features still

remain.

Scania Identity Manual — Illustrations and infographics 3

Level 4

When illustrations need to be

reproduced in a small scale,

simplify by removing as many

details as possible. Make sure the

most characteristic features still

remain.

Product illustration

Levels of detail

Select the level of detail

appropriate for you application of

illustration. Ensure coherent use

and do not mix different levels

of details in the same image or

communication.

1 2 3

Level 1

Outlines + gradients/3D rendering via CAD software.

Level 2

Outlines + colour fillings from the Scania colour palette.

Level 3

Outlines only.

The most expressive way to illustrate products. It

simulates the actual appearance of the product and is

used in applications where a photo is not suitable.

Between level 1 and 3, used when the application

does not require photo-like illustrations or a technical

drawing.

Similar to a technical drawing. Used to highlight

product specifications and certain parts and features

of the product.

Scania Identity Manual — Illustrations and infographics 4

Environmental illustration style

Holistic view

Environments

The monochrome use of colour

results in a more professional

stylistically pure expression.

The image to the right is a good

represenation of the style to use

for illustrations.

If you must use colours to highlight

details or parts of your illustration

always use Scania’s primary

supporting and secondary

colours only. All colour code and

instructions can be found in the

Scania Identity Manual.

When Scania products are used in

environmental drawings, the

simplified illustration examples to

the right should act as a guidance.

Scania Identity Manual — Illustrations and infographics 5

Environmental illustration style

On light backgrounds, either colour

from the Scania colour palette can

be used.

On dark backgrounds, either use

negative or positive colour relation,

for maximum contrast.

Scania Identity Manual — Illustrations and infographics 6

Environmental illustration style

Detailed view

Environment + product

Combining product and environment

illustrations can be a powerful tool to

support communication.

Good examples include using

illustrations to outline features

of transport systmes and logistic

ﬂows, to present product / service

features and to clarify size and scale

relationships.

Either make the illustration one-coloured and

outlined or utilise the Scania colour palette to

enhance details and sense of depth.

Scania Identity Manual — Illustrations and infographics 7

Services

SEK 21,611 m.

■

Latin America 12%

■

Europe 70%

■

Africa &

Oceania 6%

■

Eurasia 3%

■

Asia 9%

Services

Engines

7,800 Units

■

Latin America 22%

■

Europe 42%

■

Africa &

Oceania 4%

■

Eurasia 2%

■

Asia 30%

Engines

Buses/Coaches

8,253 Units

■

Latin America 29%

■

Europe 25%

■

Africa &

Oceania 14%

■

Eurasia 1%

■

Asia 31%

Buses

Trucks

73,093 Units

■

Latin America 10%

■

Europe 67%

■

Africa &

Oceania 6%

■

Eurasia 4%

■

Asia 13%

Trucks

Driver training

39,146

In 2016 Scania tr ained

39,146 drivers in safe

and efﬁc ient driving .

Health attendance

95.9%

The total glo bal health

attend ance in 2016 was

on a high and sta ble

level.

Scania’s solutions

Trucks

Engines

Buses and coaches

Services

Scania supports transport companies

across the world by delivering tailor-made

heavy trucks used for each customer’s

need, including long-haulage, distribution

and construction.

Scania engines can be found at the heart

of machines required to be in use 24 hours

a day, including wheel loaders, patrol boats

and emergency power gensets.

Scania offers a complete range of city

buses and coaches for public transport

operators and coach companies.

As urbanisation increases, public transpor t

is growing in impor tance.

Scania’s extensive service offering

includes workshop services, tailor-made

maintenance plans, ﬁnancing and

insurance solutions, driver training and

coaching and services for support and

management of our customers operations.

3Scania Annual and Sustainability Report 2016

Sales and deliveries 2016, geographic distribution, %

Scania in brie f

SCANIA AT A

GLANCE 2016

A global presence

Scania is a world-leading provider of transport solutions,

including trucks and buses for heavy transport applications

combined with an extensive service offering. Scania offers

vehicle ﬁnancing, insurance and rental services to enable our

customers to focus on their core business. Scania is also a

leading provider of industrial and marine engines.

With some 46,000 employees in about 100 countries, our sales

and service network is strategically placed where our

customers need us, no matter where they operate. Research

and development activities are mainly concentrated in Sweden,

with branches in Brazil and India. Production takes place in

Europe, Latin America and Asia with facilities for global

interchange of both components and complete vehicles.

In addition there are regional production centres in Africa,

Asia and Eurasia.

Scania is part of Volkswagen Truck & Bus.

■ Trucks 60%

■ Buses 10%

■ Engines 2%

■ Service-related

products 20%

■ Used vehicles 6%

■ Other 2%

NET SALES PRODUCT BY SEGMENT

Net sales by product segment 2016, %

2Scania Annual and Sustainability Report 2016

Scania in brief

Södertälje

Luleå

Lahti

Oskarshamn St. Petersburg

Busan

Taipei

Bengaluru

Kuala Lumpur

Bangkok

Johannesburg

Zwolle

Angers

Meppel

São Paulo

Tucumán

Key

Regional Product Centres

Production units

Research and development

Sales and services

Slupsk

Infographics

On the digital transformation

journey

Digitalisation is one of the global

trends transforming the transport

industry and bringing huge growth in

connected products. Smart use of

big data and digital technology

makes logistical ﬂows more efﬁcient,

boosting transport operators’

proﬁtability.

At the forefront

Connectivity is increasingly integral

to all of Scania’s customer-facing

activities. It brings huge beneﬁts to

everything from product

development to sales tools and

intelligent services.

Scania’s ﬁrst connected truck was

introduced in 2002. In 2011 we began

to systematically leverage data on

vehicle performance, when we

standardised connectivity by ﬁtting

the Scania Communicator in all our

trucks on the ﬁrst markets.

This strategic decision to invest early

in connected products means that

Scania now has a critical mass of

data to help us transform our

customer offering, opening up

further opportunities for helping our

customers further increase their

efﬁciency and proﬁtability.

We use the data from connected

vehicles to study how they are used

in real time, enabling continuous

improvement of vehicle and driver

performance, and our workshop

services. Scania's service workshops

can not only to remotely read vehicle

data and diagnose the vehicle in

connection to planned workshops

visits, but also ensure precisely the

right maintenance plans based on

speciﬁc use and driving style rather

than just driving distance. The

customer beneﬁts from increased

vehicle availability.

Scania had 230,000 connected

vehicles at the end of 2016, and the

connected ﬂeet is rapidly increasing as

the communicator is standard in

vehicles delivered to 55 of our markets.

Improving our own processes

The digital transformation Scania is

going through is also a driver in making

our own processes more efﬁcient. Our

sales representatives use connected

sales tools which help them offer

tailor-made solutions for customers;

and real-time data from our customers'

operations enables us to offer ﬂeixible

maintenance, which in turn allow us to

work more efﬁciently in our workshops.

Potential for our industry

With a growing need for transport,

more efﬁcient logistical ﬂows and

improved ﬁlling rates, connectivity has

the potential to really change the

industry for the better. As digitalisation

advances, Scania is working to ensure

our trucks, buses and engine

installations will be part of

‘ecosystems’ of integrated mobility,

where machinery and road

infrastructure, such as signs and trafﬁc

lights, communicate with each other

and with people.

The real transformative potential lies in

enabling communication within the

whole transport system. Connectivity

has the potential to optimise ﬂows

within the whole system, not just the

logistical ﬂow of different industries.

This will be particularly signiﬁcant

when it comes to sustainable public

transport solutions for cities. The need

for low-carbon mobility that minimises

the effect on climate, air quality, and on

the safety and liveability of urban areas

can be addressed through buses and

rapid transport systems that use

digitalisation technology.

Scania Financial Services offer ﬂexible

ﬁnancing to suit the customers’ business

plan and budget – whether buying one

vehicle or expanding a ﬂeet. Scania's

insurance offering provides efﬁcient

claims handling and replacement vehicles

when needed – helping to improve uptime.

The Scania truck rental ﬂeet has an

extensive range of vehicles, and suits

customers seeking to avoid tying up

operational capacity and capital.

Letting customers focus on their

core business

Operation support and operation

management are services enabling

customers to focus on their core business.

Examples include Scania Fleet Care, our

monitoring, repair and maintenance

service that makes sure each vehicle is

performing at peak condition.

Scania’s customer workshop services

provide customers with Scania

technicians for their own workshops to

meet servicing needs at the customer

site.

Scania Fleet Management gives the

transport company tools for efﬁcient

transport operation and planning,

execution and integration in customer

operations to increase the efﬁciency of

the ﬂeet. Customers can choose from

different packages that track vehicle

utilisation, driver performance and fuel

consumption. Interfaces include

smartphones and data can be received in

real time.

Scania also offers services tailored to

optimise transport solutions, whereby we

look at a customer’s overall operation and

identify waste and advise on

improvements in logistics ﬂows.

19Scania Annual and Sustainability Report 2016

Our business

In this section we showcase

the use of illustrations and

infographics. Please use the

examples as references and

guiding principles for creating

communications using illustrations

for Scania.

To the right, icons, illustrations, text

and photography is combined into

an infographic image. Such images

are powerful tools to single out

and present information in dense

formats.

Please note that illustrations

are not supposed to be used to

decorate communication materials.

Feel free to combine infographics,

illustrations and photos but

avoid placing infrographics and

illustrations on top of photos

and text.

Excerpts from Scania Annual and Sustainability Report 2016

Scania Identity Manual — Illustrations and infographics 8

Infographics

— Examples

The next generation Scania30

Technical information

Specification

options

CABS

chassis

Axle conﬁguration

The new Scania tractors and rigids are available in a variety of

axle conﬁgurations. Contact your Scania dealer to ﬁnd the best

solution for your needs.

Fifth-wheel coupling

You can get your Scania tractor with a range of ready-mounted

ﬁfth wheels. In addition to the traditional ﬁxed or sliding ﬁfth

wheels, there is also the unique Scania direct-mounted ﬁfth

wheels option. This option gives an increase in payload by

approximately 90 kg. The Scania direct-mounted ﬁfth wheel

is available for both the two- and four-spring air suspension.

4×2

Chassis height:

low/normal

6×2 twin-steer

Chassis height:

low/normal

6×2

Chassis height:

normal

6×2 rear-steer

Chassis height:

low/normal

Only available

for rigids.

6×2 pusher

Chassis height:

low/normal

Normal High

Scania S-series

With unparalleled space and majestic views, taking a seat in the new

S-cab is a unique and exclusive experience.

Engines

410 to 730 hp

Normal High

Scania R-series

R, as in reliable, robust and ready. Add agile and dynamic, and you have

the ideal partner for every kind of application.

Engines

410 to 730 hp

Tailor-made for application

Scania offer tailor-made solutions

for a wide range of different

applications, allowing us to meet

speciﬁc demands of various

industries, from mining, forestry,

bus systems, to retail distribution

and waste handling. By using

real-time data from our connected

vehicles, the possibilities to tailor

optimised solutions for all types of

driving assignments have never

been bigger.

In close cooperation with different

industries and selected customers,

Scania has analysed the relevant

data for each application and

driving activity, and has also

monitored typical routes and

transport patterns in order to

develop truly application-focused

products and solutions that offer

improved efﬁciency, high

performance and lower

environmental impact.

These carefully-tailored

speciﬁcation recommendations are

made possible by the operational

and performance data gathered by

Scania’s extensive network of

connected vehicles. From this data

we extract the necessary

intelligence to optimise the

customer’s vehicle and its

maintenance. The data is also used

to optimise the sales process when

customers seek to replace or

up-grade their ﬂeet.

With the insights from having an

application approach, Scania can

continuously improve the modular

system to develop the right

components best suited for each

application.

Gearboxes

With two main gearboxes in

combination with range and splitter

units, Scania can build 28 types to

cover haulage needs ranging from

16 tonnes to 200 tonnes gross train

weight. Gearboxes are available with

manual or automated gear changing

(Scania Opticruise), and can be

ordered with an integrated Scania

Retarder, a hydralic auxiliary brake

system, attached to the gearbox.

Engines

Scania’s engine range is based on

three engine series featuring ﬁve,

six or eight cylinders. From these

engine building blocks, made out

of 2 litre unit cylinders, 63 basic

types of engines can be built. With

output levels ranging from 230-730

hp, torque of 1,050-3,500 Nm, and

in compliance with all applicable

emission standards. In addition

the engines can be built to run on

either diesel, biodiesel, hydrotreated

vegetable oil (HVO), bioethanol,

liquiﬁed or compressed natural gas.

Trucks

Buses

Engines

17Scania Annual and Sustainab ility Report 2016

Our business

Cabs

Scania’s cabs are strongly

modularised, with a common frame,

common outer panels and interior

parts. Cabs are ﬁtted at different

heights and lengths to suit different

applications and to give the

customers ample opportunities to

optimise space and comfort in the

cab. Only one size of windshield is

used in all cabs.

Axles

Driven, steered and tag axles are

part of Scania’s modularised range,

and used in various combinations in

2-, 3-, 4- and 5-axle vehicles. Some

driven axles are available with hub

reduction.

Frames

Frames are manufactured in several

strength classes and lengths. The

most rugged ones feature an inner

frame to handle extra-heavy loads.

TAILOR-MADE

FOR EVERY NEED

Scania’s unique modular system is one of our most important

success factors. Developed over several decades, it is integral

to our ﬂexible approach and lies at the heart of our business

model. Combined with our ability to tailor services, this

ingenious toolbox enables Scania to package solutions

optimised for a vast number of different transport needs.

The modular system enables Scania to

provide individual speciﬁcations with a

limited number of parts and components,

and thus offer our customers an

extremely wide product range. This is

achieved through the design of the

interfaces between different components.

Each interface is precisely deﬁned to

allow the greatest possible ﬂexibility when

components are combined into the

correct performance steps in the vehicle.

With relatively few components and parts,

the modular system enables Scania to

achieve economies of scale and maximise

resource efﬁciency in research and

development and production. In service

operations, the modular systems ensures

high availability of spare parts and

continuity for the service technicians.

Customers beneﬁt through a tailor-made

vehicle with high uptime, reduced fuel

consumption and optimised load capacity.

It is this strategic approach that gives

Scania the ﬂexibility to tailor solutions to

different transport needs and to

accommodate various regional market

demands. The toolbox allows each vehicle

to be tailored to its speciﬁc purpose; new,

high quality technologies are brought to

market quickly and efﬁciently.

Scania’s modular product system is

applied to our entire product portfolio –

trucks, buses, coaches, and engines. A

great deal of the chassis components in a

bus are shared with those in a truck.

Scania’s industrial and marine engines are

developed from the base engines for

vehicles, making full use of the modular

concept.

Scania’s modular system is based

on three principles:

Standardised interfaces

Standard interfaces are the foundation of

modularisation. They are designed in such

a way that they do not change over time. In

line with Scania's continuous

introductions approach, this makes it

possible to install new components that

improve product performance without the

need to change the surrounding

components and structure. As an example

Scania could introduce the Euro 6 engines

without having to change the cab.

Same need, identical solution

Several components are often the same

despite different applications. The

shortest truck cab variant may be needed

in order to maximise cargo capacity both

in light distribution service and in a heavy

tipper truck operating in a mine. The same

needs should always result in identical

solutions.

Well-balanced performance steps

The selected performance steps are well

balanced to match the speciﬁc customer

needs; this results in differences in cab

sizes, engine output, frame strengths and

number of axles. Scania Research and

Development continuously evaluates how

to further reﬁne the modular system in

order for Scania to have the smallest

possible number of parts and the largest

possible selection of variants in its

product portfolio to give each customer

an optimised product.

Scania Annual and Sustainab ility Report 201616

Our business

Scania Identity Manual — Illustrations and infographics 9

Don’ts

Don’t use gradients with unnatural color combinations.

Don’t combine illustrations with photographs,

where they appear as part of the setting.

Don’t alter the illustrations in a nonproportional way.

Don’t make the lines too thick. Don’t add effects to the illustrations.

Don’t add effects to the illustrations.

1 2 3

1 2 31 2 3

Scania always aims to mimic reality

in all representations when it

comes to product and environment

illustrations.

Stick to the styles outlined in this

guideline and avoid distorting your

illustrations with additional effects

such as shadows or flares.

If you seek help from a third party

in producing illustrations for Scania

make sure to share this guideline as

part of the brief.

Scania Identity Manual — Illustrations and infographics 10

stationery

scania Identity manual – appendix

Introduction 

Business card 

Letter, A 

Message card, A 

Envelope, C 

E-mail signature 

Table of contents Introduction

This appendix is part of the Scania

Identity Manual, part no. 16MC135.

For detailed instructions on the

application of all brand assets

such as wordmark, symbol, lock-up

logotype, colour and typography

please refer to the respective

section in the Scania Identity

Manual.

Instructions for use of other

logotypes, i.e. for independent

companies, are available in the

Scania identity manual appendix

for “Partner companies”,

part no. 16MC194.

Any questions should be

directed to Scania CV AB,

Brand Communication at

identity@scania.com

Scania Identity Manual — Stationery 2

Stationery

Business card

The name is set in Bold, all other

text is set in Regular.

Each paragraph is separated by

1.7 mm spacing. The maximum

number of text lines is ten,

including two paragraph spacings.

Colours

The symbol is printed in full colour,

the wordmark in Scania Blue (PMS

or CMYK) and all copy is set in

black.

Paper

Matte white, colourfast and

environmentally approved

paperboard with a weight of

200–300 grams (e.g. Scandia 2000

by Antalis, Natural, 300 grams).

Back of card

Should be blank or used to repeat

the information from the front of

the card in a second language or

as QR-code.

Ann-Soﬁe Hellström

VD-sekreterare

Telefon +46 8 553 811 30

Mobil +46 70 758 11 30

Fax + 46 8 553 811 31

ann.soﬁe.hellstrom@scania.com

Scania-Bilar Sverige AB, 151 87 Södertälje, Sverige

www.scania.se

Maria Hansson

Graphical Identity Manager

Sales and Marketing

Marketing Communications Production

Phone +46 8 553 897 31

Mobile +46 70 086 35 42

maria.hansson@scania.com

Scania CV AB, SE-151 87 Södertälje, Sweden

www.scania.com

Size 82 mm × 54 mm

Margins 5 mm

Typography

Scania Sans Regular/Bold 8/6.5 pt

Leading: 125%

Kerning: 0/metric

Word spacing: 100%

Paragraph spacing: 1.7 mm

Wordmark 41 mm × 6.78 mm

Full-colour symbol 9.832 mm × 9.346 mm

(1.5 × height of wordmark)

Scania Identity Manual — Stationery 3

Scania CV AB

SE-151 87 Södertälje, Sweden

www.scania.com

Phone +46 8 553 810 10 Fax +46 8 553 834 01

Registered in Sweden: No. 123456-7890

Registered Ofﬁce: Södertälje, Sweden

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Best Regards,

Name Surname

Page 2 (3)

Letter, A4

The letter uses the A4 vertical

grid and features a standardised

layout with the address information,

and date/city/town divided into

groupings. Page one includes the

Scania symbol and wordmark,

all following pages excludes the

wordmark.

Colours

The symbol is printed in full colour,

the wordmark in Scania Blue

(PMS or CMYK) and all copy

is set in black.

Paper

Matte white, colourfast and

environmentally approved with

a weight of 80–100 grams (e.g.

Scandia 2000 by Antalis, Natural,

80–100 grams).

Size 210 mm × 297 mm

(can be varied to meet national standards)

Margins See Scania Grid in the Scania

Identity manual

Wordmark/symbol See Scania Grid

in the Scania Identity manual

Headline

Scania Sans Bold 12–16 pt

Leading: 125%

Kerning: 0/metric

Word spacing: 100%

Body copy

Scania Sans Regular/Bold 8–12 pt

Leading: 125%

Kerning: 0/metric

Word spacing: 100%

Address info

Scania Sans Regular/Bold 6 pt

Leading: 125%

Kerning: 0/metric

Word spacing: 100%

Line

0.25 pt, solid, 100% black