2018_LDWF_Standards Manual UTF 8''2018 LDWF Standards
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2018 LOGO STANDARDS CAREFUL USE OF LOGOS AND INSTRUCTIONS ARE PROVIDED IN THIS MANUAL 2018 LOGO STANDARDS LOGO REPRODUCTION Following are guidelines for accurate usage and reproduction of the LOUISIANA DEPARTMENT OF WILDLIFE & FISHERIES logo–the most important graphic element of our departmental identity. Whenever possible, the Louisiana Department of Wildlife & Fisheries logo should be reproduced in Pantone® spot colors–Pantone® 574 and Pantone® 468. It is acceptable, and often necessary, to substitute CMYK process inks to simulate Pantone® spot colors. Use the CMYK formula listed below or use the CMYK logos for accurate conversion. For grayscale applications, please use the B&W logos provided. Blue line will be white in logo & show on solid backgrounds TYPOGRAPHY GOTHAM MEDIUM Meta Bold Pantone ® 468 PRIMARY COLORS Pantone ® 574 PANTONE® 574 CMYK: 34 0 81 71 RGB: 69 90 33 WEB HEX #455a21 PANTONE® 468 CMYK: 6 9 23 0 RGB: 238 225 197 WEB HEX #eee1c6 Gotham Medium ONE COLOR BLACK For use in single color (Pantone 574) applications For use in grayscale or solid black applications 2018 LOGO STANDARDS SUGGESTED ACCENT COLORS For use in general marketing material and collateral. DARK CREAM CMYK: 9 15 34 0 RGB: 231 210 173 WEB HEX #F7D2AD CREAM CMYK: 4 6 11 0 RGB: 241 234 223 WEB HEX #F1EADF BROWN CMYK: 45 55 68 26 RGB: 121 97 77 WEB HEX #79614D 100% BLACK CMYK: 0 0 0 100 RGB: 35 31 32 WEB HEX #231F20 SAGE GREEN CMYK: 57 32 89 12 RGB: 116 133 68 WEB HEX #748544 TAUPE CMYK: 36 31 46 1 RGB: 168 161 140 WEB HEX #A8A18C CHARCOAL GREY DARK BROWN CMYK: 49 62 76 47 CMYK: 53 50 56 19 RGB: 115 106 98 RGB: 88 65 47 WEB HEX #736A62 WEB HEX #58412F BRICK RED ALMOND CMYK: 28 36 66 2 CMYK: 29 83 100 28 RGB: 143 60 31 RGB: 185 156 106 WEB HEX #8F3C1F WEB HEX #B99C6A PUMPKIN CMYK: 11 64 100 1 RGB: 218 118 39 WEB HEX #DA7627 MUSTARD MIDNIGHT BLUE CMYK: 29 30 100 2 CMYK: 76 56 43 20 RGB: 187 163 48 RGB: 71 93 108 WEB HEX #BBA330 WEB HEX #475D6C SMOKY BLUE CMYK: 52 36 30 1 RGB: 130 146 159 WEB HEX #82929F PROTECTED SPACE EGGPLANT CMYK: 54 68 45 23 RGB: 110 82 97 WEB HEX #6E5261 For optimum impact and legibility, the logo should have a minimum amount of space, free of other type or graphics surround it. This clear space, or “protected” space, is illustrated below. y y “Y” is defined as the height of router ring. The logo should have a minimum protected space of “Y”, as measured from the top, base, and sides of the logo. y y y 2018 LOGO STANDARDS UNACCEPTABLE LOGO REPRODUCTION Careful use of the logos and instructions provided with this manual and working closely with your vendors will prevent the following mistakes: INCORRECT LOGO Do not use old logo with incorrect deer. INCORRECT DEER CORRECT DEER (Note: antlers) INCORRECT ORIENTATION Do not place the logo at an angle. Never, rotate, skew or distort. INCORRECT PROPORTIONS Do not stretch or squeeze the logo horizontally or vertically. INCORRECT RESOLUTION If the logo appears to have jagged edges do not use. IMPROPER USAGE Do not remove the white stroke around the logo, even if on light background colors. INCORRECT COLOR Do not change the colors of the logo. Always follow color guidelines. OFFICE OF FISHERIES IMPROPER USAGE Do NOT identify your division. 2018 LOGO STANDARDS LOGO FORMATS Below are different variations of approved logos and how to use them on different applications. PRINTING Each logo is available in .ai/.eps (vector format), hi-res .pdf, and .png LDWF_2018_1C_Logos LDWF_2018_4C_Logos ELECTRONIC Web, Email, PowerPoint, Social Media LDWF_Email_Sig_Logo APPAREL LDWF_Web_Logos LDWF_2018_BW_Logos SIMPLE LINE ART LDWF_2018_Black_Lineart See following page for all direction Embroidery_3color Silk Screen_1color 2018 LOGO STANDARDS FOR ALL EMBROIDERY AND SILK SCREEN 3 COLOR LOGO FOR EMBROIDERY (includes white stitch) (LOGO MUST BE 2.5 INCHES IN DIAMETER) 3 COLOR LOGO MUST BE USED ON EMBROIDERED APPAREL. (Some apparel is approved to use simple 1 color logo see contract) MADEIRA THREAD #1905 PANTONE® 574 CMYK: 34 0 81 71 RGB: 69 90 33 WEB HEX #455a21 MADEIRA THREAD #1072 PANTONE® 468 CMYK: 6 9 23 0 RGB: 238 225 197 WEB HEX #eee1c6 1 COLOR LOGO FOR SCREEN PRINTING (LOGO MUST BE 3.5 INCHES IN DIAMETER) ALWAYS USE WHITE INK ON DARK APPAREL USE GREEN LOGO ON ALL LIGHT APPAREL (Black may be used as 2nd option) BACK OF APPAREL (optional) LDWF in 3 inch letters 2018 LOGO STANDARDS BUSINESS PAPERS Careful use of the logos and instructions provided with this manual and working closely with your vendors will prevent the following mistakes: 8.5” 2” JOHN BEL EDWARDS GOVERNOR BUSINESS CARDS All business cards should be printed on 100# Cougar Opaque White Cover 4C/4C, 2-sided with bleeds JACK MONTOUCET SECRETARY Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra Gotham Medium gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan 1.12” Employee Name Title / Position eu, blandit sed, blandit a, eros. 1.12” 2000 QUAIL DR. Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, BATON ROUGE, LA 70808 erat elit consectetuer erat, id egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, main: 000.000.0000 ext. 0000 magna diam molestie sapien, non aliquet massa pede eu diam. Aliquam iaculis. Fusce et ipsum et employeename@wlf.louisiana.gov Gotham Book fax: 000.000.0000 nulla tristique facilisis. Donec eget sem sit amet ligula viverra gravida. Etiam vehicula urna vel turpis. Suspendisse sagittis ante a urna. Morbi a est quis orci consequat rutrum. Nullam egestas feugiat felis. Integer adipiscing semper ligula. Nunc molestie, nisl sit amet cursus convallis, sapien lectus 11” pretium metus, vitae pretium enim wisi id lectus. Donec vestibulum. Etiam vel nibh. Nulla facilisi. Mauris pharetra. Donec augue. Fusce ultrices, neque id dignissim ultrices, tellus mauris dictum elit, vel lacinia enim metus eu nunc. WLF.LOUISIANA.GOV Gotham Medium Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In non velit non ligula laoreet ultrices. Praesent ultricies facilisis nisl. Vivamus luctus elit sit amet mi. Phasellus pellentesque, erat eget elementum volutpat, dolor nisl porta neque, vitae sodales ipsum nibh in ligula. Maecenas mattis pulvinar diam. Curabitur sed leo. Nunc molestie, nisl sit amet cursus convallis, sapien lectus pretium metus, vitae Suggested typeface: pretium enim wisi id lectus. Donec vestibulum. Etiam vel nibh. Nulla facilisi. Arial 12pt. Line spacing 15pt. Mauris pharetra. Donec augue. Fusce ultrices, neque id dignissim ultrices, tellus 1.375” 2000 QUAIL DR. B AT O N R O U G E , L A 7 0 8 0 8 225.765.2800 W L F. L O U I S I A N A . G O V WLF.LOUISIANA.GOV NOTE: The preferred paper stock for printed department stationery is Cougar Natural text 2” 2000 QUAIL DR. B AT O N R O U G E , L A 7 0 8 0 8 4.5” JONATHAN DOE THE FOOD CORPORATION 123 MAIN STREET ANYTOWN, USA 98765 9.5” 4.125” 2018 LOGO STANDARDS MICROSOFT POWERPOINT PRESENTATIONS Recommended template for all department Powerpoint presentations. 2018 LOGO STANDARDS SOCIAL MEDIA Contact Ashley Wethey at awethey@wlf.la.gov for FB profile and cover photos. Refer to LDWF Social Media Policy for more guidelines. All cover profiles must have the LDWF logo on them. Louisiana Department of Wildlife and Fisheries, Natural Her... Page Messages Notifications Insights Publishing Tools Settings Help Cover Photo 820 x 312 Louisiana Department of Wildlife and Fisheries, Natural Heritage Program @LNHP1 Bottom green banner with LDWF logo MUST be on every cover photo. Another program brought to you by Louisiana Department of Wildlife & Fisheries Like Follow More Contact Us Home Posts Government Organization in Baton Rouge, Louisiana Open Now Write something... Videos About Likes Manage Tabs Louisiana Department of Wildlife and Fisheries January 7, 2017 at 1:26pm Design Recommendations: Text: 90 characters Last week, we awarded Louisiana National Guard Command Chief Warrant Officer Five Jack Mucha, Command Chief Warrant Officer Two Corey Sayer, SSgt. Chad McCann and Sgt. Aaron Adam, LDWF Enforcement Citiz2016 March floods in Winn Parish. Thank you for your bravery! Community Invite your friends to like this page 74,631 people like this 73,345 people follow this 2,268 people have visited 180 of your friends like this. Share Image or Link 1200 x 630 (Posts at 487 x 255) Your image should include minimal text About +1 234 5678 Typically replies within an hour Message now http://www.wlf.louisiana.gov Headline: 25 characters Link description: 30 characters WLF.LOUISIANA.GOV 597 Like Comment Share 50 Comments 36 Shares See All 2018 LOGO STANDARDS EMAIL SIGNATURES LDWF encourages all personnel to use the updated logo and format in their email signatures. A simple, consistent signature with our logo communicates professionalism and provides instant brand recognition. How to use the Email signature: Click here to find instructions for your version of Outlook to set your signature: https://support.office.com/en-us/article/Create-and-add-a-signature-to-messages-8ee5d4f4-68fd-464a-a1c1-0e1c80bb27f2 To make the color in your email and website the same color as the logo: 1. Select the text in the signature. 2. Click on the drop-down menu for color options. 3. Select “More Options” at the bottom of this dropdown. 4. A pop-up window will appear and you’ll be given the option to select a color on a screen or type in a series of numbers. 5. Under “Color Model” select RGB. 6. Next you’ll type in the numbers descending in the boxes or use Hex Color #455A21: a. Red: 69 b. Green: 90 c. Blue: 33 7. If you have trouble with this, please e-mail mfox@wlf.la.gov and ask her to reply with her e-mail signature. From there, you may copy and paste her signature with the image into the signature box and enter your contact information as a replacement. (This is the simplest option.) Logo: “LDWF_Logo_email_sig.png Edward Pratt - Press Secretary Louisiana Department of Wildlife & Fisheries epratt@wlf.la.gov www.wlf.louisiana.gov P.O. Box 98000, Baton Rouge, LA 70898-9000 2000 Quail Drive, Baton Rouge, LA 70808 (o) 225-765-3970 (m) 225-603-8691 Calibri Bold - 12 pt Calibri Regular - 12 pt. 2018 LOGO STANDARDS PUBLIC INFORMATION DEPARTMENT CONTACTS Ed Pratt ............................................. Press Relations Rene LeBreton .............................. General agency communication, Conservationist articles, and Fisheries press release requests Trey Iles ............................................. Conservationist articles, Wildlife press release requests Ashley Wethey .............................. Social Media and Fisheries press release requests Adam Einck .................................... Enforcement related press, video, and photography requests Joel Courtney................................. Photography, video, and website requests Cassandra Washington ............Website and intranet requests Becky Chapman ........................... Graphic design requests Missy Fox.......................................... Graphic design, branding, and LDWF digital library requests PRINTING VENDOR CONTACTS (for printing services exempted from State Printing) After receiving multiple quotes these vendors have consistently been the least expensive and provide the best quality. You are still free to choose an alternative vendor but please have all proofs go through Public Information. Emprint/Moran Printing, Inc. (business cards) Quote E68326: 250 cards/$89.00 500 cards/$119.00 Contact: Curtis Vann Contact: Adele Moore cvann@emprint.com amoore@emprint.com 225-923-2550 Ext. 3023 225-923-2550 Ext. 3095 Picture This Advertising (outdoor signs, stickers, wraps, etc.) Contact: Trey Matula trey@picturethisad.com 504-684-1114
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