U.S. Department Of Veterans Affairs: Graphic Standards: Tier 1 VA 508 Standards Guide 013113

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Tier 1
Graphic Standards:
Foundation for Brand Maintenance and Evolution

Version 1.0	August 2012

Contents

3 Introduction
4	Absolutes: Essential and Unchangeable
Elements of the VA Brand
5
6
7
8
10
11
12
13
14
15

Organizational Identifiers
VA Parent Signature
VA Parent Signature: Color Options
VA Administration & Office Identifiers
VA Seals: New Scalable Vector Rendering
VA Seal: Approved Seal Source File Review
VA Seal: Retired Seals
VA Seal: Minimum Size Usage
VA Seal/Parent Signature: Minimum Clear Space
VA Seal/Parent Signature: Incorrect Usage

17
18
19
20
21
22

Color
Color: VA Primary Brand Colors
Color: VA Secondary Brand Colors
Color: VA Extended Palettes
Color: Screens & Tints
Color: Two-Color Printing

23
24
25
28
29
32

Typography
Typography: General Body Text
Typography: Title/Accent Text
Typography: Non-Graphics Professionals
Typography: Appropriate Color Usage
Typography: Incorrect Applications

34 Design
35 Design: Incorrect Applications
37
38
41
42

Imagery: Philosophy and Guidance
Imagery: Incorrect Photography Applications
Imagery: Monotone Photography Usage
Imagery: Appropriate Illustration Techniques

43

Design Inspirations

44

The VA Thread

45
46
47
48
49

VA Sub-Identifiers: Transition to Unison
VA Sub-Identifiers: Administration Office Identifying Motif Option
VA Sub-Identifiers: Design Tactics for Special Situations
VA Sub-Identifiers: Design Tactics for Special Programs and Events
Special VA Internal Sub-Identifier: I CARE

51
52
53
54
55
57
58
61
62

General Design Applications
Stationery: Example Letterhead
Stationery: Example Envelopes
Stationery: Example Business Cards
PowerPoint®: Primary Template
PowerPoint®: Alternate Design Inspiration
Example Fact Sheets
Example Award Certificates
Design Inspirations: Hypothetical Applications

70

Preflight Checklist

Introduction

The U.S. Department of Veterans Affairs (VA) Tier 1 Graphic Standards showcases major
elements of the VA brand identity system and provides guidelines for their correct use in
creating new components of the VA brand identity. The purpose of establishing a brand identity
is to create more accessible communication products which are well designed and consistently
provide clear and accurate information to Veterans about VA benefits and services.
As outreach and communications efforts continue to grow, VA must project a strong,
consistent identity to further shape the way Veterans, their families, and other constituents view
VA. This authoritative resource has been formed accordingly, organizing the presentation of core
brand attributes to improve overall confidence in VA and better assert its value in the marketplace.
Careful observance and compliance with these guidelines is critical in conveying VA progress and
relevance, and contributes to distinguishing VA as the primary and essential organization serving
Veterans in the U.S. Employing this guidance ensures that approval processes for ongoing creative
for communications and outreach are more efficient, and the output more effective.
Within this document are both set requirements which cannot be altered, as well as inspirational
guidelines providing creative flexibility for more original interpretations. For design ease and
brand consistency, key elements such as the VA Signature are provided as accompaniments to this
document as ready-to-use images in various electronic formats, (EPS, JPG, etc.) eliminating the
need for font matching, color selection and Identifier construction.
This document is the solely-approved standard graphic identity guide for VA, authorized by the
Office of the Secretary. It is to be used to mark all programs, projects, initiatives, campaigns,
activities, and public communications that require Department identification. Always use the
provided files, and never attempt to recreate or modify the fixed VA Seal or VA Signature options.

Absolutes:
Essential and
Unchangeable
Elements of
the VA Brand

This document is intended to illustrate not only the basic brand tenets of the VA 		
identity, but to inspire a wide range of creative design options that fit within a cohesive family.
With this in mind, there are some elements that are not to be modified.
Pages six through 42 delineate core brand attributes which may not be altered or rearranged
(with the exception of specific name/contact information needed on stationery items).
Primarily, these refer to the VA Seal and Signatures, which are provided in a number of readyto-use electronic formats, and within pre-designed templates.
Neither the VA Seal, Signature, nor Administration and Office Level Identifier arrangements
should ever be recreated manually (using only the provided templates), or altered in any way.
On page seven, you will see the approved template options—including horizontal and stacked,
as well as an array of full-color and one-color options—which represent the only approved
versions of this key brand component.

Organizational
Identifiers

The most crucial element of the VA Tier 1 Graphic Standards is the system by which VA
identifies itself and its organizational components to public and Veteran audiences. This
document therefore establishes required combinations of the VA Seal and accompanying
naming text—called “Signatures”—in order to ensure clear communication of the VA
brand across the entire Department. The following section illustrates approved Signature
arrangements for use in all creative for materials where the Department seal is used.
Also addressed is the important issue of legacy VA Identifiers. The stylized, illustrated
VA “logo”—competing with the VA Seal for brand relevance—should no longer appear
in general VA communications and should only be used for challenging sizes and surfaces
such as in signage, small giveaways, etc. The newly established VA Parent Signature—which
also incorporates a newly illustrated VA Seal, shown on page 10—must be the dominant
Identifier of the U.S. Department of Veterans Affairs both to minimize confusion and
emphasize the fact that VA is a U.S. Federal Government Cabinet-level agency.
The VA Parent Signature must appear in an approved prescribed form on all VA materials.
Each approved VA Parent Signature is provided in a number of ready-to-use electronic
formats, and within pre-designed templates. Official Signature options are provided in the
VA Brand Graphics Repository and must never be recreated manually, or altered in any way.

THE VA PARENT SIGNATURE

The VA Parent
Signature

In order to facilitate progress in the way VA presents itself, build

The VA Signature is the core design element around which

public confidence, and assure its relevance to both public and Veteran

the brand is created. It focuses exclusively on the VA Seal,

audiences, The Office of the Secretary has commissioned the new VA

and introduces title text which appears in a timelessly

Parent Signature to return focus to the core VA brand, with the VA Seal

elegant but warm and approachable serif font.

featured as the primary element and naming text for optimal readability.
The horizontal VA Signature shown below is the primary version and
More than just a "logo," the VA Parent Signature is a combination

should be used whenever possible. However, in some instances a

of elements comprising the essence of the VA brand identity.

vertically-stacked VA Parent Signature option may be necessary for
more narrow, vertical brochures, ads, banners, etc. As with all VA Parent

The VA Signature is comprised of four elements:

Identifiers, this arrangement is provided in a variety of electronic file

1

"VA" lettering, rapidly identifying VA by its well-known acronym

2

Vertical divider rule

3

The timeless, uncompromised VA Seal

4

“U.S. Department of Veterans Affairs” title typography for optimal
readability at smaller sizes

formats (EPS, JPG, etc.) and should not be recreated, rearranged or
distorted in any way.
Ready-to-use VA Signatures are available in the VA Brand Graphics
Repository.

Important:
The designs shown at right are

Anatomy of the VA Parent Signature 			

Stacked VA Parent Signature

set layouts which are not to be
rearranged or re-proportioned.
They are provided as ready-touse, indivisible graphics in various
electronic formats, (EPS, JPG,
etc.) eliminating the need for
font matching and component
arrangement. Always use the
provided files, and never attempt to

2

recreate the VA Seal or Signature.
1

"VA" TYPOGRAPHY

VERTICAL
DIVIDER RULE

4

3

TITLE TYPOGRAPHY

NEW VECTOR
VA SEAL
(SEE PAGE 8)

6

VA TIER 1 GRAPHIC STANDARDS

VA Parent
Signature:
Color Options

VA PARENT SIGNATURE: COLOR OPTIONS

The options on this page show approved color applications and

The approved full-color VA Parent Signature (horizontal or stacked)

arrangements for both full-color and one-color versions of the VA

is to be printed in all full-color printing applications, and must be

Parent Signature. The one-color version is mostly to be used for one-

placed on an appropriate background color or suitably solid area of a

or two-color printing. In such scenarios, the one-color VA Parent

given image or appropriate imagery. For consistent presentation—a

Signature must be printed in either all VA Navy (see page 18) or all black.

critical component of maintaining brand integrity—do not alter these

In such cases where black is the only color being applied,

prescribed options in any way, including color density (tints or gradients),

the 100% black version of the VA Signature should be used.

arrangements, etc.

Full-Color Printing

Special vector PDF options are supplied
for one- or two-color printing, which
provide sufficient Seal contrast. For such
projects, the VA Signature should only be
printed in black or VA Navy on white—or
very light—backgrounds; or reversed as
shown on this page.

One- or Two-Color Printing

In certain situations, it may be
determined that inclusion of “VA” next to
the Seal as shown right is not optimal for
a given layout, and that an abbreviated
Signature (shown below) would be more
appropriate for the overall design.

7

VA TIER 1 GRAPHIC STANDARDS

VA Administration
& Office Identifiers:
Distractions from
Brand Clarity

VA ADMINISTRATION & OFFICE IDENTIFIERS

This page shows an array of past VA Sub-Identifiers that appear as

creative professionals to support VA in establishing standards for

individualized identities or initiatives, each with an unclear connection

basic brand appropriateness. It is of utmost importance to clearly and

to VA. Although the design quality and executions exhibited in many

immediately identify VA affiliation in all components of Administration

such marks are strong, the collective visual presence of such branding

and Office level outreach and communications. Programs, initiatives,

diversity does little to convey affiliation with VA. This condition creates

services, and resource groups should clearly establish VA authority

unnecessary obstacles for communicating VA involvement, unity, and

in the minds of Veterans and their families seeking earned benefits

relevance—leaving viewers to wonder how and where each fits with

and services, as well as public, legislative and media constituents for

VA and how much each is relevant to their future. This illustration

efficient navigation of the VA organization and greater understanding

demonstrates the certain need for VA communicators and participating

of its strengths and accomplishments.

8

VA TIER 1 GRAPHIC STANDARDS

VA Administration
& Office-Level
Identifiers:
Format Solutions
for Unison

VA ADMINISTRATION & OFFICE-LEVEL IDENTIFIERS

The following format solutions—appropriate alternatives to creating

order to eliminate undue Veteran confusion from "logo clutter" in

unnecessary departmental “logos” or “sub-brands”—show how all

communications and outreach vehicles. This solution provides clear

divisions of VA are to be identified using a single unified formula.

and exact information on which Administration and Office is providing

Below are the sole approved template-based treatments for

a given message, eliminating the distraction brought on by visually

both Administration and inter-office identification. These format

randomly devised organizational Identifiers.

settings are required for use in identifying all segments of VA in

Administration Level Signatures: Horizontal and Stacked Versions

Example Inter-office or Program Signatures

U.S. Department
VA SEAL

1

AGENCY NAME
FONT: MYRIAD PRO BOLD
COLOR: BLACK

2

HORIZONTAL RULE
COLOR: BLACK

3

Veterans Health Administration

2

ADMINISTRATION NAME
FONT: MYRIAD PRO REGULAR
COLOR: BLACK

U.S. Department

U.S. Department

Veterans Health Administration

Veterans Health
Administration

Veterans Health
Administration

Information

U.S. Department

U.S. Department

Veterans Health
Administration

Administration

Information

U.S. Department

U.S. Department

National Cemetery Administration
National Cemetery
Administration

Veterans Health
Administration

Information

See pages 46-49 on best practices for creating Sub-Identifiers for special programs, events, etc.
9

VA SEAL: NEW SCALABLE VECTOR RENDERING

VA Seal:
New Scalable
Vector Rendering

The original Official VA Seal was created in 1989 to represent the

the past to address this need and has been commonly used for some

newly established Department of Veterans Affairs, converted in 1988

time. However, the colorization and rendering style are not deemed

from the Veterans Administration. Its regally distinguished rendering

adequately similar to the official original Seal, and a new vector

respectfully reflects the VA mission and esteemed Cabinet-level status

rendering has been created to replace it.

within the U.S. Federal Government. This symbol purely and effectively
represents the core essence of the VA brand with timeless and stately

This new, accurately-depicted version of the VA Seal provides all of the

illustration and colorization techniques. In maintaining a proper VA

image quality, visual consistency, scalability, and flexibility needed by

brand image, consistent quality and appearance in all reproductions of

creative and communications professionals in achieving the highest

the VA Seal is paramount.

visual quality standards. It replaces the previously used version and
is recommended for use in all print applications of the VA Seal. Use of

Bitmap-formatted files (.JPG, .TIF, .GIF, etc.) present inherent challenges

a bitmap (i.e., JPG) version of this new Seal illustration is encouraged

in both enlargement, with significant image degradation, and

for use in presentation formats, such as Microsoft™ Office® products,

placement in certain publishing formats with surrounding white

for smaller document files sizes (the complex nature of this vector

boxes without proper masking. Therefore, vector-formatted files

illustration adds approximately 2MB for each appearance).

(.AI, .EPS and vector .PDFs) are used ubiquitously for identifier files
in most major brands. Given that, a vector illustration was created in

Official Primary Bitmap VA Seal

Absolutely NO changes to the new vector Seal are permitted.

Newly Rendered Primary Vector VA Seal

ZOOM IN FOR
COMPARISON

Retired Vector VA Seal

ZOOM IN FOR
COMPARISON
text
Bird & Flags
stars & disk

10

VA TIER 1 GRAPHIC STANDARDS

VA Seal:
Approved Seal
Source File
Review

VA SEAL: APPROVED SEAL SOURCE FILES

The files below are the official electronic versions of the VA Seal.

Use these source files to incorporate into your artwork, scaling them

These files are provided as the principle component of the complete VA

as necessary. The Seal designated by asterisks below should always

Signature (with “U.S. Department of Veterans Affairs” naming text) in

be the first options considered for common print and web uses

a variety of formats and rendering styles so one can select the version

respectively. The other designs are provided for specific situations as

that best fits the many varied reproduction situations that must be met

described for each.

with appropriate branding source files. Carefully note the differences
between each available format option shown below.

Primary VA Seal: Full-Color

*

Newly rendered version of Seal in
scalable vector file format.
This Seal (almost indistinguishable from
the official original version as shown on
the previous page) is to be used for all
forms of full-color printing.
Vector-formatted files are infinitely
scalable without image degradation or
inconsistent output and are ideal for all
forms of printed materials, display panels,
banners, motor vehicles, etc. on surfaces
which do not detract from image quality
and consistency at the size to be printed.
In order to achieve minimum file sizes
when using Signatures with the full-color
vector Seal (i.e., for online or email
dissemination of PDF or Microsoft®
Office® files), it is recommended that
the officially-prepared, optimized PDF
versions be used.

		

*

		

VA Seal: One-Color

Bitmap version of new Seal illustration.
A bitmap (pixel-based) version of the new
Seal illustration is also available in the VA
brand graphics repository for use when file
size, rather than scalability, is an issue.

Use ONLY for printing the Seal in
one solid ink color—VA Navy, black
or knocked out white only, see
page eight— on a high contrast
background color.

Although this format has very limited
enlargement capabilities, it is ideal
for use in web/screen uses, in internal
communications programs such as
Microsoft™ Office®.

The vector format allows for
unlimited scaling without any image
deterioration, and is intended for
use primarily in one-color printed
materials, or in full-color materials
which are flooded with color to the
point where the presence and/or
readability of the full-color Seal would
be diminished.

NOTE: Each time you re-scale a file that
is in bitmap format, you lose detail and
image quality in the artwork. Always start
with the highest resolution source file to
create newly-sized bitmap files—preferably
convert the new vector Seal illustration
slightly larger than the size needed.

This Seal version is well suited for use
on items such as signage, banners,
ad specialties, screen printing, etc.
or in one- or two-color printing. It is
not intended for use or as any sort of
background or "watermark."

Image quality varies with bitmap imagery
due to the amount of compression and
optimization applied in order to reduce file
size (the Seal shown above left was heavily
optimized in the creation of this PDF).

Given the small file size of these onecolor versions of the Seal, there should
be no need to convert from vector to
bitmap for file size reduction.

11

VA TIER 1 GRAPHIC STANDARDS

VA Seal:
Retired Seals
& Logo

VA SEAL: RETIRED VERSIONS

The Official VA Seal—regal, honorable and exuding strong authority—is

Appropriate, consistent reproduction of the Official VA Seal (in both

deemed the core of the VA visual brand. It is lasting, well-known and

full- and one-color) is critical for instant recognition, and any renderings

unchangeable. It adequately and appropriately conveys VA’s status as a

appearing noticeably different or unbalanced must be retired. Below

Cabinet-level agency. Proper use of the new VA Parent Signature will lay

are example Seal renderings, and Legacy Logotype, in circulation which

a strong foundation for a timeless visual identity that more accurately

are no longer approved for any sort of use. If you have these files on

represents a modern and unified U.S. Department of Veterans Affairs.

your computer, it is advised that you delete them and obtain the newly
updated and approved files for optimal brand consistency.

No further use of the Legacy
Identifiers shown on this
page is permitted.

Retired VA Seals:

				

Retired VA Logotype:

				

Legacy "Vector" (scalable)
Full-color Seal

Legacy "Vector" (scalable)
One-color Seal Options

Legacy One-color
VA “Logotype”

The colorization and rendering style
in this legacy vector version of the VA
Seal is no longer deemed adequately
similar to the official Seal. A new
vector rendering has been created to
replace it for more consistent color
and composition. Please use the newly
developed vector version of the Official
VA Seal shown on page 10.

The above one-color variations of
the VA Seal have been replaced with
a single, re-colorized version which
has been updated to reproduce more
cleanly and visually balanced at all
sizes. The approved new one-color
vector VA Seal required for use is
shown on the previous page.

The illustrated legacy VA “Logotype” shown above should no longer be used in any
circumstances (except limited applications to signage, per the VA signage standards
manual). Its stylized design does not incorporate the VA Seal, the core of the VA
visual brand. Widely used throughout VA branding and communication design in
lieu of the VA Seal, the VA “Logotype” was originally designed for use when VA was
an Administration-level agency several decades ago. Its heavily distinct and dated
illustration style evokes a bygone time when this graphic look was popular and
ubiquitous, and it is reminiscent of an era prior to many significant advancements in
VA technology, operations, status, and public perception.

12

VA SEAL: MINIMUM SIZE USAGE

VA Seal:
Minimum
Size Usage

Preferred Minimum VA Signature Size in General Usage 			

To retain the visual integrity of the VA Parent
Signature, the VA Seal should never be reduced
to smaller than 0.75" x 0.75", with
the title typography no smaller in relative

0.75"

proportion.
The illustration at left shows the preferred
minimum size for the VA Parent Signature
and how it is measured.
The VA Parent Signature should be reduced
to its minimum size only when absolutely
necessary when used in the smallest

1/2"

3/4"

1"

applications or formats. Detail in the VA Seal
becomes lost when the Signature is greatly
reduced, particularly the lettering.
The Signature is provided in various electronic
formats (EPS, JPG, etc.) and should not be
recreated or distorted in any way. It has
been designed to accommodate standard
applications and page sizes, and is included
in the corresponding templates for your

PREFERRED
ABSOLUTE
MINIMUM
SIZE

convenience.
MINIMUM SIZE
IN ALL
STANDARD USAGE

OPTIMUM
SIZE

13

VA SEAL/PARENT SIGNATURE: MINIMUM CLEAR SPACE

VA Seal/Parent
Signature:
Minimum
Clear Space

A specified clear space ensures the integrity

x

and impact of the VA Seal and Signatures. It
is important that enough space is maintained
around the logo to clearly convey the identity
without competition.

x

"X" illustrates the minimum amount of clear
space that should be used around the Seal
and typography at all times.

A space equal to half of the height of the
VA Seal should be maintained around the

x

entire VA Parent Signature.

x

x

x

x

14

VA Seal/PARENT SIGNATURE: INCORRECT USAGE

VA Seal/Parent
Signature:
Incorrect Usage

The following restrictions are in accordance with those originally provided for the VA Seal at http://vaww4.va.gov/6102/seals.asp.
In addition, the only correct configurations of the New VA Parent Signature are as shown on pages seven, eight and ten—horizontal or stacked
formats, either in full-color or one-color solid VA Navy or black (see these colors on page 18). No other color combination is allowed for the
reproduction of the New VA Parent Signature under any circumstances, nor is the omission of any Parent Signature element. A few typical
incorrect examples are shown below.

1	Never use the VA Seal/Parent Signature
at an opacity less than 100% or use it as
a faint “watermark” behind text.
2	Never overlay any graphic/element/type
onto the VA Seal/Parent Signature.

Text Overlay

1

2

3

4

5

6

3	Never alter or replace the text in the
VA Seal/Parent Signature.
4	Never alter any element of the
VA Seal/Parent Signature, such
as substituting logos.
5	Never apply effects to the VA Seal/Parent
Signature, such as simulated embossing
or altering colors.
6	Never add drop shadows to the
VA Seal/Parent Signature.

15

VA SEAL/PARENT SIGNATURE: INCORRECT USAGE

VA Seal/Parent
Signature:
Incorrect Usage
CONTINUED

7

8

9

7	Never reposition or re-proportion
elements of the VA Signature.
8	Never skew, rotate, distort, or
otherwise alter elements.
9	Never blur or ghost VA Signature
elements, or apply any type of
digital effects.

U.S. Department
of Veterans Affairs

Veterans Affairs

10	Never place the VA Signature over
a distracting photographic image.
11	Never omit elements/words from
the VA Signature.

10

11

12

13

14

15

12	Never alter or substitute
VA Signature fonts.
13	Never use the one-color VA Signature
on a dark background without converting
the type and rule to white.
14	Never use the full-color VA Signature
on a dark background without converting
the type and rule to white.
15	Never reverse/invert the one-color
VA Signature.

16

Color

Appropriate use of color is key in establishing brand identity. The established primary
colors on page 18 set the tone, while a family of secondary accent colors on pages 19–20
can be applied as to divide and code information, punctuate layouts, and provide adequate
diversity in the look of VA corporate communication vehicles. Used discretely and
consistently, these top-level color sets will complement an array of other fixed corporate
brand elements and suitable photography, provide contrast in layouts and create visual
patterns necessary for VA brand recognition and unity.
In all color usage for corporate-level communications, screens/tints of both blues should
be used very sparingly, and reds should only be used at full saturation to avoid appearing
pink. Effects such as gradients and tints should be applied sparingly, as not to overpower the
layout or draw attention from the VA brand.
Within VA there is substantial variation in the audiences and objectives pursued by
individual stakeholders, and additional considerations have been given to facilitate creative
expression which would otherwise be inappropriate for corporate-level communications.
Therefore, color usage in Sub-Divisional campaigns and initiatives provides more flexibility
through a broader selection of color ranges. These are for qualified creative professionals to
use as a design element that allows greater individuality. When in doubt though, following
the Primary and Secondary corporate-level colors is always a brand-safe option.
For guidelines on appropriate color with typography, see pages 29 through 31, photography
on page 38 and general design on pages 51 through 69.

COLOR: VA PRIMARY BRAND COLORS

Color:
VA Primary
Brand Colors

The following Primary Brand Colors have been established to aide in

These colors can be effectively used as type and/or solid fields of color—

maintaining a consistent VA brand identity. They reflect the colors used

see pages 29 through 31 for guidelines on appropriate color typography

in the New VA Signature, provide ample contrast on the page, and

usage. The main VA Brand color is VA Navy. Reds should be used leanly as

engage the viewer with positivity and patriotism.

accent and trim—too much red can be overly distracting.

LIGHT BLUE

RED

DARK RED

SPOT COLOR
PMS 541 C
PMS 541 U

SPOT COLOR
PMS 7461 C
PMS 2995 U

SPOT COLOR
PMS 1797 C
PMS 1797 U

SPOT COLOR
PMS 188 C
PMS188 U

4-COLOR PROCESS
DS 206-1 C
C = 100
M = 60
Y = 0
K = 40

4-COLOR PROCESS
DS 221-2 C
C = 100
M = 30
Y = 0
K = 0

4-COLOR PROCESS
DS 77-1 C
C = 10
M = 100
Y = 100
K = 0

4-COLOR PROCESS
DS 106-1 C
C = 30
M = 100
Y = 70
K = 30

DS 209-1 U
C = 100
M = 50
Y = 0
K = 20

DS 225-3 U
C = 100
M = 10
Y = 0
K = 0

DS 90-1 U
C = 100
M = 80
Y = 0
K = 0

DS 93-1 U
C = 0
M = 100
Y = 80
K = 40

ON SCREEN
R = 0
G = 63
B = 114

ON SCREEN
R = 0
G = 131
B = 190

ON SCREEN
R = 198
G = 38
B = 46

ON SCREEN
R = 119
G = 36
B = 50

WEB
Hex
003F72

WEB
Hex
0083BE

WEB
Hex
C4262E

WEB
Hex
772432

NAVY

Using the Primary Brand Color
palette helps to establish
and strengthen the VA brand.
Don't forget to bring them
into your designs.

C=Coated U=Uncoated

18

VA TIER 1 GRAPHIC STANDARDS

Color:
VA Secondary
Brand Colors

COLOR: VA SECONDARY BRAND COLORS

In addition to the VA Primary Brand Colors illustrated on page 18, the following VA Secondary Brand Colors may be used sparingly for accents
and tones, and are ideal in more creative applications. For an even wider range of creative colors, see page 20.

GREEN

GOLD

ORANGE

BLUE GRAY

LIGHT GRAY

SAND

OLIVE

SPOT COLOR
PMS 575 C
PMS 575 U

SPOT COLOR
PMS 129 C
PMS 128 U

SPOT COLOR
PMS 1575 C
PMS 1585 U

SPOT COLOR
PMS 7544 C
PMS 7545 U

SPOT COLOR
PMS Cool Gray 3 C
PMS Cool Gray 3 U

SPOT COLOR
PMS 4525 C
PMS 4525 U

SPOT COLOR
PMS 5777 C
PMS 453 U

4-COLOR PROCESS
DS 297-1 C
C = 50
M= 0
Y = 100
K = 40

4-COLOR PROCESS
DS 5-4 C
C = 0
M = 10
Y = 100
K = 0

4-COLOR PROCESS
DS 49-3 C
C = 0
M = 50
Y = 70
K = 0

4-COLOR PROCESS
DS 327-6 C
C = 10
M= 0
Y = 0
K = 50

4-COLOR PROCESS
DS 325-8 C
C = 0
M= 0
Y = 0
K = 15

4-COLOR PROCESS
DS 26-8 C
C = 10
M = 15
Y = 35
K = 0

4-COLOR PROCESS
DS 312-6 C
C = 5
M= 0
Y = 50
K = 25

DS 305-3 U
C = 25
M= 0
Y = 95
K = 35

DS 5-4 U
C = 0
M = 10
Y = 100
K = 0

DS 49-3 U
C = 0
M = 50
Y = 70
K = 0

DS 327-4 U
C = 20
M= 0
Y = 0
K = 70

DS 326-8 U
C = 20
M = 10
Y = 15
K = 0

DS 49-3 U
C = 0
M= 7
Y = 39
K = 17

DS 312-6 U
C = 5
M= 0
Y = 50
K = 25

ON SCREEN
R = 89
G = 133
B = 39

ON SCREEN
R = 243
G = 207
B = 69

ON SCREEN
R = 247
G = 149
B = 91

ON SCREEN
R = 131
G = 144
B = 151

ON SCREEN
R = 220
G = 221
B = 222

ON SCREEN
R = 194
G = 180
B = 143

ON SCREEN
R = 163
G = 168
B = 107

WEB
Hex
598527

WEB
Hex
f3cf45

WEB
Hex
f7955b

WEB
Hex
839097

WEB
Hex
dcddde

WEB
Hex
cccc99

WEB
Hex
bec292

C=Coated U=Uncoated

19

VA TIER 1 GRAPHIC STANDARDS

Color:
VA Extended
Palettes

Given that VA communications reach many different audiences for a

Palettes shown on the previous two pages are always good to use

variety of purposes, this Extended Palette is provided for use in Sub-

when in doubt. Please note the characteristic for each grouping of

Divisional campaigns and initiatives. Qualified creative professionals

colors, and try to use them within a single piece. In other words, stay

can utilize the colors below to evoke a certain mood or distinguishing

within the same color grouping. For hypothetical design examples, see

colors for multiple-piece products. As well, the Primary and Secondary

pages 65 through 69.

VA Deep Tones

Don't forget to build the
Primary Brand Colors into

COLOR: VA EXTENDED PALETTES

VA Light Tones

VA Vibrant Tones

PMS 392 C

PMS 132 C

PMS 1405 C

PMS 607 C

PMS
PMS1345
150 CC

PMS 2725 C

PMS 7406 C

PMS 1265 C

PMS 5835 C

PMS 453 C

PMS 645 C

PMS 7525 C

PMS 715 C

PMS 7461 C

PMS 549 C

PMS 7535 C

PMS Cool Gray
11 C

PMS 2716 C

PMS Warm Gray
3C

PMS
Gray
PMSCool
550 C
8C

PMS 104 C

PMS 117 C

PMS 5205 C

PMS 5473 C

PMS 570 C

PMS 134 C

PMS 368 C

PMS Orange
021 C

PMS 476 C

PMS 3435 C

PMS 471 C

PMS 7499 C

PMS 310 C

PMS 312 C

PMS 130 C

PMS 518 C

PMS 532 C

PMS 466 C

PMS 366 C

PMS 657 C

PMS 585 C

PMS 1797 C

your design of corporate-level
publications.
The Extended Palettes help to
create different moods within
VA-branded pieces.

CHARACTERISTICS: earthy, neutral, rich, solid, robust, quiet,
experienced, grounded, historic, muted

CHARACTERISTICS: cool, engaging, youthful,
feminine, light, airy, soft, muted, cheerful

CHARACTERISTICS: dynamic, bright, energetic,
warm, fresh, strong, youthful, focused

20

VA TIER 1 GRAPHIC STANDARDS

Color:
Screens & Tints
Colors with sufficient density may

COLOR: SCREENS & TINTS

NAVY

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

LIGHT BLUE

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

GREEN

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

ORANGE

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

BLUE GRAY

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

SAND

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

OLIVE

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

GOLD

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

RED
should only be used
at 100% to avoid
appearing as pink.

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

occasionally be used at lighter
percentages to achieve a softer effect.
This is known as screening. Darker
colors offer a wider range of screens.
Similarly, darkening a color is known
as tinting. In some instances, you may
desire to have type and/or design
elements appear just a few shades
darker than your background color.
This effect can be achieved by using
a lighter background percentage.
While many colors in the VA Palette can
be screened, reds—particularly Red and
Dark Red within the VA Primary Brand
Colors—should always be used at full
saturation to avoid appearing as pink.
The swatches at right illustrate various
screens of some of the more common
colors in the VA Palette.

21

VA TIER 1 GRAPHIC STANDARDS

Color:
Two-Color
Printing

COLOR: TWO-COLOR PRINTING

Certain projects may require two-color printing only. Or, perhaps the

Avoid using red in two-color applications, unless it is used at full

tone of the project simply warrants a two-color treatment. Ensure that

density (100%) throughout. Below are some examples of acceptable

a harmonious pairing of colors is used that allows for sufficient contrast

two-color combinations, as well as some to avoid.

and a range of screen/tint options.

Approved Two-Color Printing Combinations
LIGHT BLUE + BLACK

NAVY + GOLD

GREEN + BLACK

PMS 471 + BLACK

PMS 549 + GOLD

LIGHT BLUE + NAVY

NAVY + OLIVE

GREEN + NAVY

PMS 471 + NAVY

PMS 549 + PMS 1265

LIGHT BLUE + GOLD

NAVY + SAND

GREEN + GOLD

PMS 471 + OLIVE

OLIVE + PMS 1265

This is just a small example of
acceptable two-color combinations.
Explore the possibilities and find
a set that suits your project.
See page 20 for an expanded palette
that includes VA Deep Tones and
VA Light Tones for even more variations.

Incorrect Two-Color Printing Combinations
Avoid combinations that lack
adequate or appropriate contrast.

22

Typography

The typography of the VA brand identity can be broken down into two basic categories: general
body text and title/accent text. In most instances, general body text should be set
in Myriad Pro, as shown in pages 24 through 25. This typeface includes a number of different
weights, including condensed fonts which will ensure clean, legible text in your documents.
Title/Accent text is to be set in Georgia, as shown in pages 26 through 27. This elegant serif
font provides contrast to the general sans serif body text, and conveys a modern yet traditional
look and feel.
Occasionally, a layout may require a serif font for body text. In these cases, Georgia
can be used instead of Myriad Pro without compromising the brand. Similarly, Myriad Pro
can be used occasionally for title/accent text when a more progressive tone is required.
See pages 52 through 69 for example design with proper typographical applications.
It is understood that many users (particularly non-creatives) may not have access to Myriad Pro.
In these cases an alternate sans serif font, Calibri, (commonly available on PCs) may be used
instead—or, Georgia may be used throughout. See page 28 for full information on typography
for non-graphics professionals, as well as important notes on use in Microsoft® Office®.
The goal of branded fonts is to maintain simple, straightforward layouts. Pages 32 through 33
provide examples of ways not to use type. Never rotate, skew, manipulate, or add dropshadows
or outlines. For more layout options using color, see pages 29 through 31. For grid versatility
see the Design Inspirations section, beginning on page 43.

TYPOGRAPHY: GENERAL BODY TEXT

Typography:
General Body Text

Myriad Pro Regular

Proper and consistent application

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 (~!@#$%^&*}

of typography to all VA vehicles of
communication is paramount in conveying
both legible and clear messaging
and providing brand recognition. The
typographical personality inherent in the
approved fonts, in their pure and unaltered
forms, must be continually repeated
across a span of pieces in order to preserve

Myriad Pro Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 (~!@#$%^&*}

their contribution as identifiable brand
characteristics.
Myriad Pro is the typeface for use in all
communications from VA. Examples of
these fonts are shown at left. The Myriad Pro
family is very versatile and provides excellent
legibility in both print and digital media, and
is readily available for both PCs and Macs.

Myriad Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 (~!@#$%^&*}

Myriad Pro Regular—with Myriad Pro Bold
and Myriad Pro Italic for emphasis within
text—should be used for all general body text
in both print and on-screen communications
in most situations. It can also be used
occasionally for headlines and/or display copy
when a sans serif font is more desirable than
Georgia, seen on page 26. Several examples
of suggested Myriad Pro headline treatments
appear on pages 65 through 69.

All fonts used by personnel creating communication vehicles for VA must be properly licensed. The Myriad Pro font
family is bundled with Adobe® creative products but licensing limitations apply. All users are required to reference their
respective Adobe licensing agreement to ensure proper usage. Any illegal or unauthorized usage of any fonts or other
such intellectual property is strictly prohibited.

24

TYPOGRAPHY: GENERAL BODY TEXT

Typography:
General Body Text
CONTINUED

Myriad Pro Condensed

In some instances, a condensed font is

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 (~!@#$%^&*}

necessary due to limited space, excess copy,

Myriad Pro Condensed Italic

Although the specific weights and

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 (~!@#$%^&*}

thicknesses shown on these two pages are

and/or narrow column width. The Myriad Pro
Condensed font family can be used in these
cases, but should not be the first option.
Whenever possible, use the standard noncondensed fonts.

generally preferred, the entire Myriad Pro
font family is approved for use as well.

Myriad Pro Bold Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 (~!@#$%^&*}
Myriad Pro Bold Condensed Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 (~!@#$%^&*}

All fonts used by personnel creating
communication vehicles for VA must be properly
licensed. The Myriad Pro font family is bundled with
Adobe® creative products but licensing limitations
apply. All users are required to reference their respective
Adobe licensing agreement to ensure proper usage. Any
illegal or unauthorized usage of any fonts or other such
intellectual property is strictly prohibited.

25

TYPOGRAPHY: TITLE/ACCENT TEXT

Typography:
Title/Accent Text

Georgia Regular

Georgia

ABCDEFGHIJKLM
NOPQRSTUVWXYZ

Georgia should typically be used for titles

abcdefghijklmnopqrstuvwxyz
1234567890 (~!@#$%^&*}

(Georgia Regular and Georgia Italic) should

and accent text. This serif font includes
Regular, Italic, Bold, and Bold Italic. Georgia
Regular and Italic will likely be most used.
In most instances, the lighter weights
be used.
While body copy is ideally to be set in Myriad
Pro (see pages 24 through 25), there may be
some instances when a serif font is simply
more appropriate for certain sections of

Georgia Italic

body copy. When necessary, Georgia may be

ABCDEFGHIJKLM
NOPQRSTUVWXYZ

used as well.

abcdefghijklmnopqrstuvwxyz
1234567890 (~!@#$%^&*}

26

VA TIER 1 GRAPHIC STANDARDS

Typography:
Title/Accent Text
CONTINUED

TYPOGRAPHY: TITLE/ACCENT TEXT

Georgia Bold

Georgia Bold & Bold Italic

ABCDEFGHIJKLM
NOPQRSTUVWXYZ

Use Georgia Bold and Bold Italic sparingly
for additional emphasis. In most instances,
use the lighter weights shown on page 26.

abcdefghijklmnopqrstuvwxyz

1234567890 (~!@#$%^&*}
Georgia Bold Italic

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

1234567890 (~!@#$%^&*}

27

VA TIER 1 GRAPHIC STANDARDS

Typography:
Non-Graphics
Professionals &
®
Microsoft
Product Usage

TYPOGRAPHY: NON-GRAPHICS PROFESSIONALS

Myriad Pro fonts are stipulated for use by all creative and graphics

Georgia remains the preferred primary font for use in main titles and

professionals in creating all offset-printed and publicly-distributed

headlines (as it appears more formal and stately at larger sizes). Body text

communication vehicles (pages 23 through 24). However, in light of

may be rendered in either Georgia or Calibri per the document creator’s

the fact that most business professionals will not have ready access to

discretion—sans serifs convey a more modern or technical feel, while

Myriad Pro fonts—which are more ubiquitous in the creative industry—

serifs connote a more conservative and official feel.

VA will require all future internal and presentation materials (i.e.,
Microsoft® Word® and PowerPoint® documents created by non-graphics

These requirements both help to ensure that most everyone has

professionals) to be created using the more universally available PC font

immediate access to needed fonts, and facilitates consistent viewing

family, Calibri, wherever sans serif font usage is desired.

of a given piece by all recipients (i.e., text is less likely to re-flow, distort
or disappear). For these reasons, Myriad Pro is NOT to be used for

Calibri, like Georgia, is a font family actually built into most PC operating

any presentations or internal communications which are intended

systems which provides the ability for document authors to create

to be distributed, viewed and/or edited in Microsoft® Word® and

typographical contrasts for accent purposes such as captions, subheads,

PowerPoint®, even if the original author has a licensed copy of Myriad

call-outs, and so on. However, please note that in such communications

Pro on their work station.

Calibri Font Family

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Georgia Bold and Regular
(as well as an all-caps
title option) are shown in
the approved new main
PowerPoint® intro slide
template (right).

1234567890 (~!@#$%^&*}

Note: Myriad Pro fonts have been replaced in
Microsoft®-based templates because they are not part
of the fonts that come with the PC Operating System.
Please use Calibri instead so that viewing/editing does
not require the download of Myriad Pro.

28

TYPOGRAPHY: APPROPRIATE COLOR USAGE

Typography:
Appropriate
Color Usage

Approved colors for title/headline/call-out text on white background:

This page shows preferred colors for special

Title

Title

Title

Title

Title

Navy

Light Blue

Red

Dark Red

Black

Secondary colors should be used sparingly.
Whenever possible, Navy, Light Blue, Red
and Dark Red should be your first option.

Title
Green

Title
Orange

sections or headlines in a number of different
situations. Colors should be high-contrast to
ensure readability, and should always utilize
the VA color palette.

Title

Consistent, appropriate use of color in

Blue Gray

a recognizable brand across a body of

typography is integral to maintaining
communication vehicles.
See page 20 for an expanded palette of

Approved colors for title/headline/call-out text on dark background/photo:

Title

approved colors, including Deep Tones and

Title

Title

Title

Title

Red

Gold

Light Gray

White

Light Blue

Dark Blue

Title
Gold

Follow the same basic guidelines that
are illustrated here for optimal contrast:
dark colors should only appear on light
backgrounds, and light colors should only

Approved colors for title/headline/call-out text on gray background/photo:

Title

Light Tones, which may be used sparingly.

appear on dark backgrounds.

Title
White

White type should be used on backgrounds of dark VA colors:

Title

Title

Title

Title

Title

Title

Title

29

TYPOGRAPHY: APPROPRIATE COLOR USAGE

Typography:
Appropriate
Color Usage
CONTINUED

Body text that is not on a color
background should appear in
100% black or Navy.

Examples of general body text:

This page displays approved color

Lorem ipsum dolar sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volupat. Ut wisi enim
ad minim veniam, quis adipiscing elit, sed
diam nonummy euisolutpat.

Lorem ipsum dolar sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volupat. Ut wisi enim
ad minim veniam, quis adipiscing elit, sed
diam nonummy euisolutpat.

Black on White (positive)

White on Black (reversed)

Lorem ipsum dolar sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volupat. Ut wisi enim
ad minim veniam, quis adipiscing elit, sed
diam nonummy euisolutpat.

Lorem ipsum dolar sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volupat. Ut wisi enim
ad minim veniam, quis adipiscing elit, sed
diam nonummy euisolutpat.

White on Navy

White on Light Blue

applications for type used as general
body text on various background colors
in the VA palette. Body text should typically
appear in either 100% Black or Navy, or
reversed to White.
Because body text typically appears between
10pt. and 12pt. weights, thin strokes may not
reproduce properly if the type color lacks
contrast. For this reason, only Black, Navy or
White type should be used for general body
text to provide adequate contrast—in both
hue and density—against the background
on which it appears.
If the background color is sufficiently dark,

Lorem ipsum dolar sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volupat. Ut wisi enim
ad minim veniam, quis adipiscing elit, sed
diam nonummy euisolutpat.

Lorem ipsum dolar sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volupat. Ut wisi enim
ad minim veniam, quis adipiscing elit, sed
diam nonummy euisolutpat.

White on Red

White on Dark Red

(see examples at left) body text should be
reversed to white. On lighter backgrounds,
use Black or Navy body text.
Body text should be no smaller than 10pt.,
particularly if reversed to White, which
typically makes the type appear smaller.

One- or Two-Color Printing
Certain print projects may require one- or two-color printing only. In these cases, general body
text color must be either Black or Navy, or reversed to white.
Lorem ipsum dolar sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore.

Lorem ipsum dolar sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore.

Navy on White (positive)

White on Navy (reversed)

POSITIVE TEXT (NON-REVERSED):

One- to two-color body text color(s)
should be Black or Navy.
FULL-COLOR PRINTING:

Body text color should be Black
or reversed to White.
30

VA TIER 1 GRAPHIC STANDARDS

Typography:
Appropriate
Color Usage
CONTINUED

Examples of call-out text:

Lorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat duis aute irure dolor.
Lorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat duis aute irure dolor.

TYPOGRAPHY: APPROPRIATE COLOR USAGE

Call-out text may often dictate additional
colors from the extended VA Palette. Because
call-outs inherently consist of larger, bolder
letterforms, lighter colors can safely be
used. The examples at right show call-out
text in Blue Gray, Light Blue, and Olive,
respectively.
See pages 17 through 22 for a complete
range of color options and guidance.

Lorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat duis aute irure dolor.

31

TYPOGRAPHY: INCORRECT APPLICATIONS

Typography:
Incorrect
Applications

Avoid over-designing. Maintain simplicity
in designs and allow the interaction between
consistent typography and photography

all typesetting situations
all typesetting situations
1

all typesetting situations
all typesetting situations
AlL tYpEsEtTiNg SiTuAtion
2

usage to convey the recognizable “feel” of VA
materials. The visual personality of VA is clean,
graphic lines supported by strong imagery.
Keep pages and spreads clean of needlessly
distracting devices. "Less is more."
Typography must be set without such
inappropriate treatments as dropshadowing,
outlining, etc., which would both disrupt
brand harmony and diminish legibility.

a l l t y p e s e t t i n g all typesetting situations
alltypesettingsituationsalltypesetting all typesetting situations
A L L T Y P E S E T T I N G all typesetting situations
3

4

1	Never set type to overlap a color/photo edge
or on top of a distracting texture.

Neither height nor width may ever be
expanded, condensed or skewed in any way.
Applied colors and color tints to typography
must remain solid—without gradation, line
patterns, fills, highlights, glow, color/style
jumbles, rule borders, edge effects or other
interfering motifs. Character spacing (space
between characters) for all body text must

2	Never vary character weights or styles.

always be set to zero. Only smaller heads and
3	Never expand or contract character spacing
in body text. Sparingly, smaller heads or
subheads may be set in all caps (non-bold,
non-italic) and tracked open to a max of 30.
4	Never apply any sort of garish effect to type,
such as outlines, dropshadows, or gradients.

subheads, set in all caps only, may be tracked

ALL T YPESET TING

ALL TYPESETTING SITUATIONS ALL TYPESETTING SITUAT

ALL TYPESETTING SITUATIONS

5

all typesetting situations
all typesetting situations

all typesetting situations
6

open to a maximum of 30—a technique to be
used very sparingly.
Use only the approved typefaces: Myriad
Pro, Georgia and Calibri. Only the approved
colors and fonts in this Graphic Standards

5	Never expand or contract character width or
height, and never slant/skew type.

Guide are permitted.

6	Never use any unapproved typefaces.
32

TYPOGRAPHY: INCORRECT APPLICATIONS

Typography:
Incorrect
Applications
CONTINUED

all typesetting situations

all typesetting situations
all typesetting situations
all typesetting situations

all typesetting situations
7

Proper font and color usage, as well as
artful employment of basic elements of
typographical design, such as color/size/
weight/style contrasts and layout composition
will ensure that the VA brand is always clear

8

and concise.
Type may never be overlapped or connected
to form an element of design for basic text

setting

all typesetting situations
all typesetting situations
all typesetting situations
9

10

9	Headlines must only be set in
approved colors (see page 28) at
100%—never apply shades or tints.

in creating Special Signatures for programs
and initiatives (must be used sparingly,
cautiously and under authoritative guidance).
See the example below for an appropriate
use of typography as such a rare and subtlyincorporated design configuration in a
national communications initiative (suitable
for such treatment).

10	Always set type horizontally. Avoid
rotating words.

all
all
TYPE TYPE

11	Do not overlap type in ways that
hinder readability.
12	Never fill characters with imagery,
texture, highlights, etc.

ns

8	Never apply colors to type that don't
provide enough contrast between
the font and background color.

and headlines—the exception to this rule is

tio
ua
sit
all type

7	Never apply colors to type that don't
provide enough contrast between
the font and paper.

11

12

Do not overlap, rotate or fill any text with
a texture or photo. Ensure legibility with
appropriate hue/density contrast. See page 64
for an approved example of rotating type.
33

Design

Design elements consist of photos, color blocks, typography, and linear devices. The VA Graphic
Standards system includes a number of ready-to-use elements that allow designers to create
products that are visually appealing, strategically balanced, and brand-approved.
Using unapproved design elements—such as fonts, colors, or techniques—weakens the VA
brand and undermines audience perception. It is important that designers and VA staff
understand these guidelines and adhere to them at all times.
Conventional brand guidelines have long been proven to be highly-effective in founding
organizational brand recognition and fostering public trust. VA depends on every creative and
non-creative communications professional to help convey a unified VA identity and strengthen
respect, confidence, and relevance among the Veteran and public audiences. The VA goals of
quality and consistency will be met if all stakeholders earnestly adhere to basic standards.

DESIGN: INCORRECT APPLICATIONS

Design:
Incorrect Applications
Designs should not include gradients,
1	Do not apply prominent gradients
or dropshadows to color shapes.
Gradients can be subtly applied to
graphics, but not occupy more than
25% of the page. See page 46 and 66
for more information.
2

Do not apply graphic patterns or
textures.

3

Do not add borders or lines around
color blocks or photos.

dropshadows, illustrated textures or patterns,
use overly decorative borders or outlines, odd
shapes or die-cuts, feathered photo edges,
silhouettes, photo or illustration collages,
unapproved colors or typography.
1

2

Photography and illustration should not be
skewed, compressed, disproportionately
sized, overlapped with typography or other
photos, blended, etc.
Only approved colors should be applied to

4	Do not add tinted varnishes to
printed pieces.
5	Contrasting colors should be next
to each other, and they should be
visually appealing.
6

layouts, and colors should mostly remain
solid, with sparing use of tints for subtle
effect, and used in conjunction with each
3

4

other appropriately. Elements of design
such as typography, photography and
illustration must always be set without such

Do not use decorative rules or
borders.

inappropriate and distracting treatments as
skewing, condensing, overlapping, blending,
feathering, etc. which visually degrade the
respectability and credibility of the materials.

5

6

35

DESIGN: INCORRECT APPLICATIONS

Design:
Incorrect Applications
CONTINUED

Common design applications should never
include such unsuitable motifs and effects
as patterns, jagged or curved rules, or oddlyshaped (non-rectangular or non-circular)
graphics/die-cuts/ photos.
7

8

Spend time and creativity on finding excellent
imagery and/or illustration. Do not use
decorative borders, curved type, rotated
type, special effects or commonly used

7	Never apply diagonal, rotated,
stretched, condensed, or flipped
design elements.
8

stock illustration as seen to the left. Focus on
imagery of real people, VA employees and of
course, Veterans.

Only sparingly apply themed or
oddly-shaped graphics, die-cuts to
Imagery (subtle curves or clean
straight edges are generally
preferred). Never use severe zigzags
or other overbearing edges.

Stock illustration and photography should
be high-quality, and high resolution. At full
size—without being enlarged or reduced
in size—the file should be at 300dpi. Select
images that are sharp, well-composed, and
relevant to the piece.

9	Do not use decorative lines or
borders.
10	Although certain high-quality
royalty-free illustration is approved
(sparingly, see page 42), never apply
whimsical ornamentation such as clip
art or decorative fonts which only
serve to diminish the importance and
credibility of VA materials.

9

10

36

Imagery:
Philosophy
and Guidance

Photography is one of the single most important devices available to the U.S. Department
of Veterans Affairs to convey the humanistic and patriotic nature of our efforts. An
image portrays a moment in time that is representative of VA’s work within the Veteran
community, which is why it is one of the most important design elements.
Emotions generated by each image should include feelings of respectful observance, quiet
urgency, deep importance, exalting dedication, and ceaseless progress.
Applied photography and illustration should be the highest quality obtainable within the
limits of available resources, and produced by a qualified professional. Imagery should
reflect quality, resolution, sharpness, contrast, brightness, composition, and relevance to
the content. Imagery should be representative of the audience, show diversity, and show the
scope of VA’s work.
Use of photography is for education and inspiration. Applying unnecessary techniques only
detracts from sincerity and authenticity. Beyond color correcting and minor Photoshop
work, please limit unnecessary techniques and filters as they needlessly detract from the
authenticity of photographs.

PHOTOGRAPHY: INCORRECT APPLICATIONS

Imagery:
Incorrect
Photography
Applications

Real is beautiful. Imagery must be as
realistic as possible, with a minimal amount of
retouching. Do not add heavy dropshadows,
glows, fades, outline borders, overlapping
images, or edge treatments that are feathered,
1

2

wavy, jagged, etc.
Do not rotate or skew images, or place in
unusual shapes—use square, rectangular, or
circular shapes only.

1	Do not use imagery that is poorly
scanned or too light (“blown-out”).
2	Do not use imagery that is too dark
or offers insufficient contrast.

Imagery should always be used at its original
proportions—do not squeeze or stretch the
image to fit within a certain size. Scaling an
3

4

3	Never incorporate or overlay graphic
patterns or textures on imagery.

image need to be done proportionally.
Be aware of the brightness, sharpness,
and contrast of an image. The image

4	Never apply any sort of filter effect
to imagery.

needs to "read" as clearly as possible, and
without filters, blurs, textures, inverting or
posterization. Blended collages should be use

5	Never apply any sort of blurring to
any part of an image.

sparingly, and in as natural a way as possible
5

6

6	Never apply contrast or posterization
filters.

Visual effects often visually compete with the
rest of the layout, and appears unnatural.

7	Never blend images into collages
with other images in an unnatural
manner.
8	Never distort, skew, condense, or
expand the original proportions of
an image.

7

8

38

PHOTOGRAPHY: INCORRECT APPLICATIONS

Imagery:
Incorrect Photography
Applications

Images should always be used at sufficient

CONTINUED

resolution in both printed materials and
on-screen. Images at 72dpi are only usable

9	Apply gradients to imagery sparingly.
10	Silhouettes must have clean, natural
edges, and not appear hastily rendered
or cut out with scissors.

for online purposes, and should never be
enlarged. Printed images must be 300dpi at
9

10

Wherever possible, crop images to show
as much as possible—unless intentionally

11	Do not use images that are of insufficient
(low) resolution at the desired size.

cropping in on a specific element within the
composition. Cropping an image should

12	Do not use images that appear grainy,
dirty, dust-speckled, or low-quality.
13	Never apply colored borders,
dropshadows, or background
glow to images.

enhance the photo, not reduce readability. Do
not use distracting borders, feathered edges,
11

12

dropshadow or glow, unusual shapes or
duotoning, or unapproved duotones.
Silhouettes are permitted, but must be
executed by a professional graphic designer
to ensure the edges are smooth and not
choppy.

13

14

Needless ornamentation creates distraction,
dilutes brand presence, and errantly promotes

16	Never apply duotone or tritone filters
to imagery. Only full-color or monotone
images are permitted.*
*In two-color printing situations, monotone images
may be overlaid on a solid field (or solid area of tint)
of another color, provided there is enough contrast
for the image to be fully distinguishable.

jagged or wavy edges, gradients, textures,
silhouettes, overlapping images, inverting,

14	Never apply feathered, jagged, or
ornamental edges to imagery.
15	Don't significantly alter image quality,
invert, posterize, or distort color profile.
With the exception of minor retouching
and color correction, image quality and
content need to be maintained.

full size.

showy designer tricks, rather than VA integrity,
maturity, and global importance.

15

16

39

VA TIER 1 GRAPHIC STANDARDS

Imagery:
Incorrect
Photography
Applications

PHOTOGRAPHY: INCORRECT APPLICATIONS

Respect our flag.
American flag imagery will surely often be used in layouts. It is important to remember how the American
flag should be represented. Avoid placing text or any other design elements over a photo of the American
flag. Instead, allow the full beauty and reverence of our flag to show through in the photo itself.

CONTINUED

This type
directly
overlays
an image
of the flag, and
is an example
of inappropriate
usage.

17 Avoid placing type or design
elements over images of the
American flag.

The example below illustrates how type
can be effectively and respectfully used in the
open sky area, without covering the flag.

17

40

IMAGERY: MONOTONE PHOTOGRAPHY USAGE

Imagery:
Monotone
Photography
Usage

Lorem Ipsum Dolar Sit
Amet Title Text Overlay

Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. Duis aute irure dolor
in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa
qui officia deserunt mollit est laborum.

Full-color photography is preferred in all
pieces produced for uses online or in full-color
printing. Monotone imagery is required in all
other (one- and two-color) printing scenarios.
Duotones, tritones and color-filtering for
effect are prohibited.
Monotone images should be used sparingly,
and use to provide visual contrast for special
graphic call-outs, such as sidebars, profiles, etc.

Correct uses of
monotone imagery:

Monotone imagery may also be sparingly

When applied tastefully and sparingly,
monotone imagery can provide a subtle,

used as backgrounds behind text for special
Monotone photo in Navy with White background

elegant and respectful contrasting
accent to layouts.

pages, announcements, and collateral.
Backgrounds can be darkened or lightened
("ghosted") providing there is sufficient
contrast to ensure that the type is legible.

25%

See pages 18 through 20 for a complete
range of color options.

Monotone photo in Navy with 50% Navy background,
for overlaying text elements.

Ghosting of monotone imagery (without any

40%

gradation or feathering) is permitted for use
35%

sparingly in sidebars, call-out boxes, etc. Only
images which offer sufficient contrast, texture
and composition may be employed for
such techniques.

Composition of monotone photo sections in
Navy, Light Blue, and Red (optionally use this
technique for charts and graphs).

41

VA TIER 1 GRAPHIC STANDARDS

Imagery:
Appropriate
Illustration
Techniques

Illustration can help to communicate complex concepts or emotion

Selected illustrations should be carefully scrutinized for quality,

more quickly than photography in certain situations. When using

sharpness, contrast, brightness, composition, and relevance to

illustration, each image must be high-quality stock or original artwork

the communication. The style should be respectful and dignified,

produced by a qualified professional illustrator. As well, illustration

and avoid overly technical, dramatic, whimsical, or otherwise

should be used only when absolutely necessary to best communicate

inappropriate.

an idea and where photography cannot capture the desired feel.

Example Suitable Illustration Techniques		

Never apply whimsical ornamentation
such as clip art or decorative fonts which
only serve to diminish the importance
and credibility of VA materials.

IMAGERY: APPROPRIATE ILLUSTRATION TECHNIQUES

Example Prohibited Illustration Techniques

								

									

42

Design
Inspirations
A Collection of Both
Hypothetical Designs
and Approved Templates
to Help Get You Started

Design needs to emphasize the VA brand , as well as convey organizational sophistication and
harmony. Clean, elegant compositions are encouraged for all VA communications materials.
Make use of empty of negative space as it is a distinctive part of the VA identity system.
Intrinsic design methods employed across various media must remain consistent in order
to convey a cohesive visual identity. Layouts should be simple, clean, elegant, and free from
needless ornamentation, effects and shapes which detract from the essence of the brand and
purity of its presentation and message.
Designs can be enhanced by artful use of approved typography, color and New VA Parent
Signature as well as other basic elements of design such as proportion, contrast and
compositional arrangement. Although the graphic standards are fairly specific, there is still
ample room for creativity and exploration.
The layouts on the following pages show applications the approved palette, typography and
imagery characteristics detailed throughout this guide. Many of the designs shown are
hypothetical examples simply for inspiration, but others are actual templates provided in the
VA Brand Graphics Repository online, which are available as approved, ready-to-use digital
design files. Use them as the starting point for any new project, as they contain the correct
design elements and typography, or follow the guidelines to create new brand appropriate
design solutions.

The VA Thread

Designed and applied to subtly symbolize the weaving influence VA has in the lives
of U.S. Veterans, their families, communities and key areas of federal government
innovation, this imagery quietly adds depth and identifiable texture to layouts whenever
deemed appropriate. Not always visibly present, never loud or boastful, the VA Thread is
always there when VA communicators need it, reminding them that they, too, are part of the
collective fabric of responsibility that covers, comforts and rewards our finest citizens.

Sub-Identifiers:
Transition to
Unison

From the three main Administrations to a legion of Sub-Divisions, Offices and Programs, there
is currently an overwhelming number of individualized Sub-Identifiers—or “sub-brands”—
being used across VA to represent and differentiate its various parts. Having to distinguish one
VA sub-brand from another, figure out why they appear independent, or where they fit in the
organization, creates undue confusion and frustration for Veterans. Given that the majority of
these existing identifiers needlessly detract from the VA brand, the majority must be replaced
with clear, brand-appropriate and template-based solutions (see pages eight and nine).
Sub-Identifiers require standards compliance as much as any other VA brand component as
they represent VA to their respective audience. Each will need to be updated to appropriately
convey VA brand allegiance. ­­The first phase of corporate-level VA brand refresh has been
outlined in this Version 1.0 document, however, Leadership will devote significant attention
to the existing VA Sub-Identifiers and creating new ones. There will always be special, or
short-term Identifiers, and creation of those elements should be crafted by experienced
branding professionals to ensure clarity and adherence to brand standards.
This guide attempts to lay the groundwork for a larger review of Sub-Identifiers. Typical
for large-scale brand metamorphosis, this guide is a “living document” that will evolve
over time to incorporate ongoing discoveries. The key takeaway should be basic rules and
recommendations for how to best communicate with the Veteran population, and groups
associated with them.

VA TIER 1 GRAPHIC STANDARDS

VA Sub-Identifiers:
Administration
Office Identifying
Motif Option

VA SUB-IDENTIFIERS: OFFICE-SPECIFIC MOTIF

The use of “logos” or “sub-brands” is not necessary for distinguishing

distinction without detracting from instant VA brand recognition. Note

one department, group, or program from another within an

the careful and subtle application of gradients and support shapes

organization. Unique methods applied in layout, color, typography

(recommended for sparing use only), which provide just enough

and composition techniques alone can visually separate a given entity.

texture to give the design a touch of dimension and dynamism without

An appropriately customized motif—as shown below—can provide

overpowering the other more important branding elements.

Example of Appropriate VA Sub-Divisional Identification Support Motif				

		

This type of “masthead” solution could
be be provided to those responsible
for producing a given Office's creative
products as a ready-to-use image in
various electronic formats such as PDF,
EPS, JPG, etc.
As with Identifiers, users are instructed
to always use the provided graphics
files to eliminate the continual need for

1 VA OFFICE-LEVEL
SIGNATURE

2

"VHA/OHI WAVE" OFFICE-SPECIFIC
GRAPHIC MOTIF

font matching, color selection, and logo
alignment—there should be no need to
recreate or alter such motif for every use.

46

VA TIER 1 GRAPHIC STANDARDS

VA Sub-Identifiers:
Design Tactics for
Special Situations

VA SUB-IDENTIFIERS: SPECIAL DESIGN TACTICS

Under certain circumstances, some special programs may call for

It is required that all such VA Sub-Identifiers be created or updated

more visual distinction and recognizable visual characteristics than is

according to the techniques shown. Any designs currently in review

provided for in the standardized VA Sub-Identifier template shown on

must be scrutinized against these standards and updated accordingly

page nine. In these situations, brand-safe executions for such VA Sub-

prior to appearance in any new communication vehicles.

Identifiers can be achieved without creating unnecessarily distracting
“logos” or “sub-brands”. The example below shows how new or existing

Although it is recommended that all existing VA Sub-Identifiers (and

Sub-Identifiers could be created to adequately convey allegiance to VA.

the materials on which they appear) be updated, it is understood that

Simply applying approved typography and colorization techniques,

VA is a vast organization and this evolution will take place over time

as well as apt juxtaposition and proportion in relation to the VA

governed by scheduling and budgetary constraints. Ongoing study,

Seal provides a solid connection. Respectful, sparing application of

patience and collaboration will be required in order to effect positive

illustrative motif as shown may also acceptable.

changes VA-wide in this area.

Example Sub-Identifier Evolved for Brand Appropriateness:				

		

Note how appropriate color,
typography and juxtaposition with
GIVEN THAT THE VA
SIGNATURE APPEARS
AT BOTTOM, THERE IS
NO NEED TO REPEAT
THE VA SEAL NEXT TO
THE SUB-IDENTIFIER

VA Seal all work together to create
brand clarity and consistency.
Artful type arrangements in
these such rare Sub-Identifiers
are recommended, rather than
indulgent extraneous icons that

1

VA SEAL MUST APPEAR TO
THE LEFT OR ABOVE ALL
SUB-ID'S UNLESS IN LAYOUT

2

ARTFUL COMPOSITION OF APPROVED
COLORS/FONTS; CLEVER MOTIF WORKED IN
FOR SUBTLE DISTINCTION

needlessly conflict and compete
with the VA Seal.

See page nine for standardized
templates required for most VA

VA AFFILIATION
AND AUTHORITY
MUST ALWAYS BE
PROMINENTLY
VISIBLE IN EVERY
APPEARANCE OF VA
SUB-IDENTIFIERS

Ever-preferred Option: Standardized VA Sub-Identifier Format

Office Identifiers.
Human Resources and Administration
VA Learning University

47

VA TIER 1 GRAPHIC STANDARDS

VA Sub-Identifiers:
Design Tactics for
Campaigns, Events,
Programs and
Initiatives

VA SUB-IDENTIFIERS: SPECIAL DESIGN TACTICS

Campaigns, events, programs, and initiatives identified to public

As with any other VA Identifiers, these mostly typographical designs

and Veteran audiences also often call for more visual distinction

must be created by qualified branding specialists, as not every

and recognizable visual characteristics than is provided for in the

participant working on VA creative products has the necessary

standardized VA Sub-Identifier template shown on page nine. In

experience or ability to meet VA brand development requirements.

producing such Identifiers, the same overall branding principles

However, ideas and comments on concepts and executions from

and elements (proper colors and typography, quality execution, and

governing participants are always welcome and observed.

alignment with the VA brand) must be observed. Such specially
arranged, repeatable graphic arrangements must all be visually

As with any VA Sub-Identifier, such special marks must be produced

consistent with VA brand standards. Each situation will be different,

only by highly-skilled and experienced logo design specialists.

but each should be simple in composition, not over-designed and free
from any overt effects, textures, icons, overly-ornamental illustrations
or elements incompatible with VA brand character.

Example Appropriate Design Tactics for Campaigns, Event, Program and Initiative Identifiers:

				

48

VA TIER 1 GRAPHIC STANDARDS

Special VA Internal
Initiative Identifier:
I CARE

SPECIAL VA INTERNAL IDENTIFIER: I CARE

On June 20, 2011 the Secretary of Veterans Affairs approved a set of

In recognition of the principles stated in The Core Values, the Office

Core Values and Characteristics which apply universally across all of VA.

of the Secretary is enlisting VA communicators for continued support

The Core Values are collectively the foundation of how we go about

in the effort to clarify the VA brand and provide outreach vehicles

our work, define “who we are,” and form the underlying principles we

which always stand together through Integrity in creative purpose,

use in our daily service to Veterans. The Core Characteristics define

Commitment to participation, Advocacy for visual harmony, Respect

“what we stand for” and what we strive to be as an organization.

for the VA brand, and Excellence in the execution of duties.

VA Core Values and Characteristics Quick Reference

Because I CARE, I will...

Created prior to the establishment of

Integrity:

Act with high moral principle. Adhere
to the highest professional standards.
Maintain the trust and confidence of all
with whom I engage.

Commitment:

Work diligently to serve Veterans and
other beneficiaries. Be driven by an
earnest belief in VA’s mission. Fulfill my
individual responsibilities and organizational responsibilities.

Advocacy:

Be truly Veteran-centric by identifying,
fully considering, and appropriately
advancing the interests of Veterans and
other beneficiaries.

Respect:

Treat all those I serve and with whom
I work with dignity and respect. Show
respect to earn it.

Excellence:

Strive for the highest quality and continuous improvement. Be thoughtful and
decisive in leadership, accountable for
my actions, willing to admit mistakes,
and rigorous in correcting them.

this document, the “I CARE” acronym
and legacy Program Identifier design
shown above was developed to express
VA Core Values and Characteristics.
These unique typographic and color
techniques remain exclusive to the 		
I CARE Identifier, and cannot be used
in any other VA Identifiers.

VA Core Characteristics:

Trustworthy:

VA earns the trust of those it serves—every day—through the
actions of all employees. They provide care, benefits, and services
with compassion, dependability, effectiveness, and transparency.

Accessible:

VA engages and welcomes Veterans and other beneficiaries, facilitating their use of the entire array of its services. Each interaction
will be positive and productive.

Quality:

VA provides the highest standard of care and services to Veterans
and beneficiaries while managing the cost of its programs and
being efficient stewards of all resources entrusted to it by the
American people. VA is a model of unrivalled excellence due to
employees who are empowered, trusted by their leaders, and
respected for their competence and dedication.

Innovative:

VA prizes curiosity and initiative, encourages creative contributions from all employees, seeks continuous improvement, and
adapts to remain at the forefront in knowledge, proficiency, and
capability to deliver the highest standard of care and services to all
of the people it serves.

Agile:

VA anticipates and adapts quickly to current challenges and new
requirements by continuously assessing the environment in which
it operates and devising solutions to better serve Veterans, other
beneficiaries, and Service members.

Integrated:

VA links care and services across the Department; other federal, state, and local agencies; partners; and Veterans Services
Organizations to provide useful and understandable programs to
Veterans and other beneficiaries. VA’s relationship with the Department of Defense is unique, and VA will nurture it for the benefit of
Veterans and Service members..

49

VA TIER 1 GRAPHIC STANDARDS

Special VA Internal
Initiative Identifier:
I CARE
CONTINUED

I CARE APPLICATIONS

Below are hypothetical examples of how the I CARE Sub-Identifier could
be applied to various internal communication vehicles. Given the visual
weight and level of detail in the I CARE Sub-Identifier, it should not be closely
juxtaposed with the VA Seal or Parent Signature, allowing ample white space.
The I CARE logo should be separated from the VA Signature and featured
somewhat larger in pieces promoting the initiative. Avoid using the I CARE
Sub-Identifier in close proximity to the VA Signature (shown right).

PowerPoint®

Poster

Brochure

50

VA TIER 1 GRAPHIC STANDARDS

General Design
Applications

SIGNATURE: AN INTRODUCTION

The following sample layouts are representative of the approved palette, typography, design,
and imagery detailed throughout this guide.
Many of the examples shown are available as ready-to-use Adobe® InDesign® templates,
complete with correctly applied design elements, color, and typography. Use them as a
starting point, but do not feel limited by them—they are intended to help set the tone for
future design expansion.
Other purely hypothetical layouts are provided for further inspiration and guidance on how
simplicity, discipline and careful observance of standards can maintain brand quality.
As well, there are layouts that are purely hypothetical that are intended to provide
inspiration and guidance for creating brand quality through artful simplicity, discipline, and
observance of standards.

VA TIER 1 GRAPHIC STANDARDS

Stationery:
Example
Letterhead

STATIONERY: LETTERHEAD

Clearly identified and cohesively designed corporate and divisional

Avoid adding any other elements, such as imagery, motif, watermarks, or

stationery is vital for communicating the VA brand in all correspondence.

unnecessary information. Since this is the official look for VA letterhead,

Each component should present the appropriate VA corporate or

all VA offices must follow this template. The following pages will show

divisional Signature, as well as key address and contact information.

more examples of the VA stationary suite.

810 Vermont Ave NW Ste 905
Washington DC 20420
www.va.gov

Assistant Secretary for Public and Intergovernmental Affairs
810 Vermont Ave NW Ste 905
Washington DC 20420
www.va.gov

In Reply Refer To:

In Reply Refer To:

Note:
Per federal regulations,
pre-printed second
sheets are not
allowed—only the
front page of any given
correspondence letter
is allowed to display a
pre-printed masthead.

52

VA TIER 1 GRAPHIC STANDARDS

Stationery:
Example Envelopes

STATIONERY: ENVELOPES

Medical Center/Vancouver Division
3710 SW US Veterans Hospital Road
PO Box 1035
Portland OR 97207-1035
OFFICIAL BUSINESS

Medical Center
Hampton VA 23667
OFFICIAL BUSINESS

Use Standard Left Window
This is Illustration only

(Use Standard Left Window
This is Illustration only)

4.125" x 9.5" #10 Window Envelope
(Must be printed in 100% PMS 541u)

NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES

VA Northern Indiana Health Care System
2600 W White River Blvd Ste 1
Muncie IN 47303-9906
OFFICIAL BUSINESS

9.5” x 12” Brown Kraft Envelope

BUSINESS REPLY MAIL
FIRST-CLASS MAIL

PERMIT NO. 1456

(Must be printed in 100% black)

DENVER CO

POSTAGE WILL BE PAID BY DEPARTMENT OF VETERANS AFFAIRS

Department of Veterans Affairs
Louis Stokes Cleveland
Medical Center
10000 Brecksville Road
Brecksville OH 44141-9905

#9 Business Reply Envelope (BRE)
(Can be printed in either 100% PMS 541u or 100% black)

53

VA TIER 1 GRAPHIC STANDARDS

Stationery:
Example
Business Card
Options

STATIONERY: BUSINESS CARDS

Different levels within VA are eligible to obtain corresponding business

obtain either the one-color black, PMS 541u or 2-color options. GS levels

card varieties shown below. GS levels one through seven may only

13 and higher may obtain either of those, as well as the highest level of

receive the one-color black version. GS levels eight through 12 may

business card displaying the VA Seal in gold foil stamp (recommended).

1

LEVELS 13+: SEAL IN GOLD FOIL STAMP, BLACK TEXT




<Address One>
<Address Two>
<City, State Zip>

Telephone: <Number>
Fax: <Number>
Cell: <Number>
Email: <email>@va.gov

100lb. plain white 25% cotton cover
stock must be used for all business
cards to convey the appropriate
quality and formality.

2

3

LEVELS 8-12: 2-COLOR SIGNATURE, BLACK TEXT

LEVELS 1-7: ONE COLOR SEAL AND TEXT (ALL NAVY OR ALL BLACK)

<Name>

<Name>

<Title>

<Title>

<Address One>
<Address Two>
<City, State Zip>

Telephone: <Number>
Fax: <Number>
Cell: <Number>
Email: <email>@va.gov

Telephone: <Number>
Fax: <Number>
Cell: <Number>
Email: <email>@va.gov

<Address One>
<Address Two>
<City, State Zip>

54

POWERPOINT®: PRIMARY TEMPLATE

PowerPoint :
Primary
Template
®

When developing PowerPoint® presentations, follow the format

All type should be set in Georgia and Calibri fonts as these

and layout formula shown, applying similar photo usage, typography

are more commonly installed on most computers. Myriad Pro is

styles and simple layout technique as indicated. Always apply

NOT to be used for any presentations and internal communications

the full-color New VA Parent Signature and only use colors from the

which are intended to be distributed, viewed and/or edited in

VA Color Palette.

Microsoft® Word® and PowerPoint®, even if the original author has a
licensed copy of Myriad Pro on their work station.

Use the templates
to your advantage
The examples shown at right and on

(Not actual size)

the following pages are available as
ready-to-use electronic templates.
Use them as the starting point for any
project, as they contain the correct
design elements and typography.
See page 44 for information on the
VA Thread graphic illustrated here.

Sample title page

Sample interior transition slide

Other sample interior slide options

55

VA TIER 1 GRAPHIC STANDARDS

PowerPoint

POWERPOINT®: ALTERNATE DESIGN INSPIRATION

®

CONTINUED

Alternate layout options
The modular layout illustrated on this page shows how multiple images can
be incorporated into a clean presentation that enhances the VA brand. The
position and proportion of elements can be varied while maintaining a cohesive
look. Images on the cover page are changeable and the grid provides additional
versatility. Experiment with photo usage and vary the mosaic as needed, utilizing
the recommended space. Photos should not break out of the designated grid,
or crowd the title area.

56

VA TIER 1 GRAPHIC STANDARDS

POWERPOINT®: ALTERNATE DESIGN INSPIRATION

Example PowerPoint :
Sub-Divisional Applications
®

Administration Office Examples

1

Shown here are actual examples of PowerPoint®
templates developed for an Administration Office

2

THE "VHA/OHI WAVE"
This identifying element is used exclusively
by this Administration Office

utilizing the design principles outlined in their
own innovative Design Guidelines. Note that
the Wave motif—a key graphic element used to
distinguish their Office within the Administration
(see page 46)—is unique to that office. Specific
Sub-Identification strategies such as this must
be vetted by appropriate authorities before
being implemented, but the example clearly
illustrates how different offices can affect their
Sub-Identities within the VA brand using special
techniques such as gradients and unconventional
shapes. Reserving special visual devices for
specific, carefully/universally-applied purposes—
and prohibiting them for all other common
design purposes uses—they become useful in
creating usefully distinctive Sub-Identities rather
than distracting indulgences.

3

REPEATED ELEMENTS OF VHA/OHI WAVE
Elements from the VHA/OHI Wave are repeated—
in some cases enlarged and/or screened—to
continue the motif throughout the design.

57

COLOR ALTERNATIVES
Designers may opt for different background
and panel colors within the VA Color Palette

VA TIER 1 GRAPHIC STANDARDS

Example
Fact Sheets:
Small Photos

FACT SHEETS—SMALL PHOTOS

A simple, yet effective graphic element for any
8.5" x 11" fact sheet (or similar document) is a
combination color bar utilizing the VA Color

Georgia Regular, 35 pt.
Georgia Regular, 26/32 pt.

Lorem Ipsum Georgia Headline

Subhead Option Lorem ipsum Sit Amet Dolar
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec lacinia,
justo eu sodales ultrices, urna lectus elementum lectus, sed scelerisque
nibh elit semper purus. Nullam ac tortor ac risus sollicitudin aliquam quis
ut lacus. In eu ligula eget velit pulvinar lacinia. Vestibulum iaculis tincidunt nunc, consequat elementum odio posuere tincidunt. Ut eget arcu
felis. Sed aliquet, sapien sed elementum luctus, dui sapien faucibus turpis,
et semper odio enim a arcu. Nunc iaculis tristique libero nec vestibulum.
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per
inceptos himenaeos. Nunc convallis mauris et dolor molestie consequat.
Etiam tincidunt, ipsum non mollis aliquam, nisl tortor aliquam neque,
eget mollis sem ipsum eu elit.

small photo

Georgia Italic, 18/28 pt.

Callout text and quotes are
given prominent placement
and ample white space.
Lorem ipsum sit amet dolar
tempor incididunt ut labore.

it, the layout options are versatile.
In this example, a small photo is used in the
narrow left column, which allows greater
emphasis on the headline—particularly useful
with lengthier titles and subheads.
Always be sure to include the “Created/
Revised” date, along with the stocking/catalog
number in a lower corner.

Integer quis neque vitae enim ultrices dictum at sit amet nisl. Pellentesque pellentesque varius libero, vitae luctus lacus lacinia nec. Proin
imperdiet fermentum purus, sit amet luctus risus rutrum ac. Curabitur et
mi ac nisl adipiscing dictum. Mauris luctus imperdiet nunc. Cras augue
est, luctus lobortis accumsan ac, laoreet sit amet ipsum. Donec tincidunt
dapibus ipsum, quis porttitor dui fringilla at. Suspendisse interdum
magna et metus suscipit ac adipiscing metus porta. Maecenas metus tellus, luctus eu mattis non, iaculis ac lacus. Ut sollicitudin placerat sem, quis
cursus neque porttitor id. Donec sollicitudin condimentum justo sit amet
imperdiet. Donec eleifend eros sed tellus pulvinar consequat. Maecenas
turpis enim, mattis non convallis at, vestibulum eu lectus. Aliquam et
mattis nulla. Phasellus commodo orci eget lorem gravida commodo. Ut
eget nibh magna, quis feugiat mauris.
Duis malesuada massa eget ipsum convallis condimentum. Aenean
tristique arcu aliquam felis lacinia et rutrum neque faucibus. Aliquam
bibendum nulla non ipsum pretium nec tincidunt quam mattis. Vivamus
felis turpis, placerat tincidunt lobortis eu, luctus vitae leo. Sed elementum
mi et enim facilisis placerat. Nunc id libero ante, eget convallis purus. Sed
eget est tortor. Etiam at leo eget neque lobortis vulputate sit amet in sem.
Vivamus ultrices porttitor lacus. Nullam adipiscing fringilla ligula nec semper. In hac habitasse platea dictumst. Mauris tellus orci, consequat sed
varius in, euismod nec velit. Proin lacinia dolor eu nulla dapibuslacinia.

Myriad Pro Regular, 10/14 pt.

Myriad Pro Regular, 7 pt.

Palette and New VA Parent Signature. Beneath

Created 1/11

58

FACT SHEETS—MULTIPLE PHOTOS

Example
Fact Sheets:
Multiple Photos
photo

Georgia Regular, 35 pt.
Georgia Regular, 26/32 pt.

Lorem Ipsum Georgia Headline

Subhead Option Lorem ipsum Sit Amet Dolar
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec lacinia,
justo eu sodales ultrices, urna lectus elementum lectus, sed scelerisque
nibh elit semper purus. Nullam ac tortor ac risus sollicitudin aliquam quis
ut lacus. In eu ligula eget velit pulvinar lacinia. Vestibulum iaculis tincidunt nunc, consequat elementum odio posuere tincidunt. Ut eget arcu
felis. Sed aliquet, sapien sed elementum luctus, dui sapien faucibus turpis,
et semper odio enim a arcu. Nunc iaculis tristique libero nec vestibulum.
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per
inceptos himenaeos. Nunc convallis mauris et dolor molestie consequat.
Etiam tincidunt, ipsum non mollis aliquam, nisl tortor aliquam neque,
eget mollis sem ipsum eu elit.

photo

Callout text and quotes
are given prominent
placement and ample
white space. Lorem ipsum
sit amet dolar labore.

Duis malesuada massa eget ipsum convallis condimentum. Aenean
tristique arcu aliquam felis lacinia et rutrum neque faucibus. Aliquam
bibendum nulla non ipsum pretium nec tincidunt quam mattis. Vivamus
felis turpis, placerat tincidunt lobortis eu, luctus vitae leo. Sed elementum
mi et enim facilisis placerat. Nunc id libero ante, eget convallis purus. Sed
eget est tortor. Etiam at leo eget neque lobortis vulputate sit amet in sem.
Vivamus ultrices porttitor lacus.

Myriad Pro Regular, 10/14 pt.

Myriad Pro Regular, 7 pt.

Integer quis neque vitae enim ultrices dictum at sit amet nisl. Pellentesque pellentesque varius libero, vitae luctus lacus lacinia nec. Proin
imperdiet fermentum purus, sit amet luctus risus rutrum ac. Curabitur et
mi ac nisl adipiscing dictum. Mauris luctus imperdiet nunc. Cras augue
est, luctus lobortis accumsan ac, laoreet sit amet ipsum. Donec tincidunt
dapibus ipsum, quis porttitor dui fringilla at. Suspendisse interdum
magna et metus suscipit ac adipiscing metus porta. Maecenas metus tellus, luctus eu mattis non, iaculis ac lacus. Ut sollicitudin placerat sem, quis
cursus neque porttitor id. Donec sollicitudin condimentum justo sit amet
imperdiet. Donec eleifend eros sed tellus pulvinar consequat. Maecenas
turpis enim, mattis non convallis at, vestibulum eu lectus. Aliquam et
mattis nulla. Phasellus commodo orci eget lorem gravida commodo. Ut
eget nibh magna, quis feugiat mauris.

Created 1/11

59

VA TIER 1 GRAPHIC STANDARDS

Example
Fact Sheets:
Large Photos

FACT SHEETS—LARGE PHOTOS

For a visually bolder fact sheet, you may
wish to feature a large photo. Images can
be used at full-width bleed directly below
the masthead color bars.

large photo

When choosing a photo, care should be taken
to ensure that critical elements within the
photo aren’t covered by the Thread or by the

Georgia Bold, 35 pt.

Lorem Ipsum Headline

Georgia Regular, 18/30 pt.

Subhead Blue Lorem Ipsum

VA Parent Signature, and that ample clear
space exists for your headline title.
The title can also be used outside (below)
the photo if the image is too busy for text.

Georgia Italic, 14/24 pt.

Callout text and quotes
are given prominent
placement and ample
white space. Lorem ipsum
sit amet dolar ut labore.

Myriad Pro Regular, 10/14 pt.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec lacinia, justo eu sodales
ultrices, urna lectus elementum lectus, sed scelerisque nibh elit semper purus. Nullam
ac tortor ac risus sollicitudin aliquam quis ut lacus. In eu ligula eget velit pulvinar lacinia.
Vestibulum iaculis tincidunt nunc, consequat elementum odio posuere tincidunt. Ut
eget arcu felis. Sed aliquet, sapien sed elementum luctus, dui sapien faucibus turpis, et
semper odio enim a arcu. Nunc iaculis tristique libero nec vestibulum. Class aptent taciti
sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nunc convallis
mauris et dolor molestie consequat. Etiam tincidunt, ipsum non mollis aliquam, nisl
tortor aliquam neque, eget mollis sem ipsum eu elit.
Integer quis neque vitae enim ultrices dictum at sit amet nisl. Pellentesque pellentesque
varius libero, vitae luctus lacus lacinia nec. Proin imperdiet fermentum purus, sit amet
luctus risus rutrum ac. Curabitur et mi ac nisl adipiscing dictum. Mauris luctus imperdiet
nunc. Cras augue est, luctus lobortis accumsan ac, laoreet sit amet ipsum. Donec
tincidunt dapibus ipsum, quis porttitor dui fringilla at. Suspendisse interdum magna et
metus suscipit ac adipiscing metus porta. Maecenas metus tellus, luctus eu mattis non,
iaculis ac lacus. Ut sollicitudin placerat sem, quis cursus neque porttitor id. Donec sollicitudin condimentum justo sit amet imperdiet. Donec eleifend eros sed tellus pulvinar
consequat. Maecenas turpis enim, mattis non convallis at, vestibulum eu lectus. Aliquam
et mattis nulla. Phasellus commodo orci eget lorem gravida commodo. Ut eget nibh
magna, quis feugiat mauris.

For certain internal pieces, the I CARE logo
may be used in a manner which provides
adequate distance from the VA Signature.
Always be sure to include the “Created/
Revised” date, along with the stocking/
catalogue number in a lower corner.

Duis malesuada massa eget ipsum convallis condimentum. Aenean tristique arcu
aliquam felis lacinia et rutrum neque faucibus. Aliquam bibendum nulla non ipsum
pretium nec tincidunt quam mattis. Vivamus felis turpis, placerat tincidunt lobortis eu.

Myriad Pro Regular, 7 pt.

Created 11/09

60

VA TIER 1 GRAPHIC STANDARDS

EXAMPLE AWARD CERTIFICATES

Example
Award
Certificate
The example at right illustrates

Lorem Ipsum Certificate Title Goes Here

a potential visual treatment for
award certificates.

Sample Name Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec condimentum eros neque.
Nullam elementum tellus vel sapien pretium eget venenatis dui pulvinar. Sed eu dolor
mauris. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
Ut nulla urna, vestibulum sed consectetur eget, ultricies et augue. Suspendisse ornare consectetur
erat vitae venenatis.

Firstname Lastname, Employee Title, U.S. Department of Veterans Affairs

61

VA TIER 1 GRAPHIC STANDARDS

Hypothetical
Applications

DESIGN INSPIRATIONS: HYPOTHETICAL APPLICATIONS

COLOR BANDS
Use bands of color from the VA Palette in
various positions over photos. This device
works well as a top anchor (left). Additional
swatches of contrasting color can be used, such
as this vertical stripe of red along the edge of
the blue band (below).

PHOTOS
Photos can be cropped to split layouts with
color fields (below) and can be placed at either
top or bottom. You can also use large, single
images full frame (right), or feature multiple
images in a modular grid (lower right).

At right is a variety of possible design
solutions for hypothetical applications.
These can be adapted to suite
everything from a publication to a
large exhibition display panel.
Using color, typography, and other
basic principles outlined in this
document can help guide designers
as they explore alternate layouts that
support the overall brand.

THE VA THREAD GRAPHIC
An abstract wave graphic designed specifically
for VA use can be a strong visual element that
links color fields to photos, or holds its own as
a linear texture.

62

VA TIER 1 GRAPHIC STANDARDS

Hypothetical
Applications

SCALE CONTRAST
Not all photos have to be large. Sometimes a
small band of images contrasted against a rich
background color provides a nice alternative.

DESIGN INSPIRATIONS: HYPOTHETICAL APPLICATIONS

MONOTONES, DUOTONES, ETC.
Some projects may require less than full-color printing (below left). Or, the tone of a
piece may suggest a softer, warmer color scheme than that of the primary VA Palette
(below right). Layouts can be clean and dynamic without going full-color, and in some
instances, you may opt to use duotone photography in your full-color piece to set a
particular mood and consistency.

CONTINUED

SUBTLE GRADIENTS
Color fields can be given a subtle gradient to
create depth—a device particularly effective
when overlaying additional elements.
TYPE ON THE EDGE
Some layouts may benefit from a slightly more
progressive type treatment. Instead of centering
the title in your color band, place the baseline of
the text on the edge for an alternative approach.

63

SANS SERIF
While not recommended for
frequent use, Myriad Pro can
occasionally be used as a title font
when the subject matter warrants.

VA TIER 1 GRAPHIC STANDARDS

Hypothetical
Applications
CONTINUED

DESIGN INSPIRATIONS: HYPOTHETICAL APPLICATIONS

OVERLAPPING THE SEAL
Another visual technique to consider is allowing the
VA Seal to overlap a photo (below right) or color bar
(below left). This can be done without compromising
the integrity of the Seal, and can be an effective way
of adding dimension to your layouts.

VERTICAL TITLES
Some layouts may require vertical titles. A simple way
to maximize your space without affecting the photo is
to position the text vertically in a color band.

64

VA TIER 1 GRAPHIC STANDARDS

Hypothetical
Applications

MULTICOLORED TYPE
Using the Extended VA Palette,
each word features a different color.

DESIGN INSPIRATIONS: HYPOTHETICAL APPLICATIONS

NON-TRADITIONAL SHAPES
Not everything has to be a rectangle,
square, or 8.5" x 11". When appropriate, try
an interesting new size or format.

CONTINUED

The examples here and on the following
pages show less conservative layouts—
designs which employ the extended
color palette and more progressive use
of typography, but remain safely within
brand guidelines.

LARGE TYPE
Consider using type as image, by using
scale contrast. Here, a large "50", artistically
kerned and cropped, becomes the primary
design element on this cover.

COMBINE DUOTONES & FULL-COLOR
This cropped full-color image adds focus
and depth to the larger duotone, creating a
unique mood for this piece.

ADDITIONAL MOTIFS
Simple design motifs such as this arrow (a character in the
Meta Plus Black font) can be used when appropriate. Other
geometrical elements such as squares (see page 66) can be
used as subtle design elements throughout.

65

VA TIER 1 GRAPHIC STANDARDS

DESIGN INSPIRATIONS: HYPOTHETICAL APPLICATIONS

Hypothetical
Applications
CONTINUED
GEOMETRICAL MOTIF
A grouping of colored squares (below) is used
here as a subtle design motif, which can be carried
throughout a publication. At right, squares are
used to “frame” a cover photo.

SOFT TONES
In some instances, a softer palette may be
required. For this purpose, a set of pastel
colors has been developed.
See the VA Light Tones on page 20.

66

VA TIER 1 GRAPHIC STANDARDS

DESIGN INSPIRATIONS: HYPOTHETICAL APPLICATIONS

COLOR TYPE / BLACK & WHITE IMAGERY
Below is a sample campaign featuring
strong black and white photos paired with
large title typography set in all caps and
various tints/screens of colors.

Hypothetical
Applications
CONTINUED

COLOR FIELDS / THE VA THREAD GRAPHIC
Focusing on a singular message can
be achieved by using a strong
background color.

STARK BLACK & WHITE
Above, a black and white image is used full
frame, (and with a white border) and paired
with simple, white typography. In some
cases, large, dramatic type may be appropriate, while in others, a more subtle, centered
approach can be successful.

COLOR FIELDS / BLACK & WHITE IMAGERY
An alternate solution that still makes use
of strong black and white photography is
shown above, as large fields of color serve
as backgrounds for the photo, with the title
text smaller and reversed out to white.

67

VA TIER 1 GRAPHIC STANDARDS

DESIGN INSPIRATIONS: HYPOTHETICAL APPLICATIONS

Hypothetical
Applications
CONTINUED

TRANSPARENCY / TYPE OVERLAY
Oversized type can be used effectively as
a transparent overlay in some instances,
creating a bold effect.

Introduction
The VHA Signature
Signature: Minimum Size Usage
Signature: Minimum Clear Space
Signature: Colors: Full + 2-color
Signature: Colors: 1-color
Signature: Colors: Other Usage
Signature: VHA Seal Usage
Signature: Incorrect Usage
Signature: Incorrect Usage, cont’d
Color: Palettes
Color: Approved 2-color combinations
Color: Incorrect 2-color combinations
Typography: General/Body Text
Typography: Title/Accent Text
Typography: Appropriate Color Usage
Typography: Appropriate Color, cont’d
Typography: Incorrect Usage
Typography: Incorrect Usage, cont’d
Design: Incorrect Applications
Design: Incorrect Applications, cont’d
Photography: Appropriate Usage
Photography: Appropriate Usage, cont’d
Photography: Incorrect Applications
Photography: Incorrect Applications, cont’d

GRAPHIC LABELS / BADGES
A simple rectangle of color becomes a clean
setting for a title treatment. Centered on the
design, this label effect is a strong graphic
device that works successfully.

68

VA TIER 1 GRAPHIC STANDARDS

Hypothetical
Applications
CONTINUED

DESIGN INSPIRATIONS: HYPOTHETICAL APPLICATIONS

SAMPLE POSTCARDS / MAILERS
These horizontal pieces show how
small fields of color (with a subtle
gradient applied) can be used to
create a bold campaign.
Color field width can be adjusted as
necessary—use your discretion.

SAMPLE NEWSLETTER
This sample newsletter
shows a simple grid and
photo usage.

69

PRINT PREFLIGHT CHECKLIST

Print Preflight
Checklist

Before sending files to a printer, always be sure to carefully review the following production
guidelines—not only to ensure printing quality, but also to ensure that specific VA criteria has
been met (i.e., internet/intranet URLs, creation/revision dates, etc.).

Design Element Checklist
o Are you using the correct New VA Parent Signature and/or Seal?
o Are all of the colors and typography used in the design approved by these guidelines?
o Are all of the images properly treated/styled, cropped, and arranged in the layout?
o	Is the VA internet URL “www.va.gov” (required on any material to be used for external audiences).
o Is there a creation/revision date (i.e. "Created 6/12" or Revised 6/12) included and formatted
according to standards (see page 58)? Type should be 7pt. Myriad Pro Regular, bottom left
or right corner (back panel for brochures and double-sided fact sheets).

Production Checklist
o	Has the design been approved by the author and/or supervisor?
o	Are all high-resolution (300 dpi) images included, and non-300 dpi images identified?
o	Are all font files (screen and printer) included?
o	Have the latest PDFs of your project been included?
o	Has text been checked to ensure against overflow?
o	Is there is a 1/8" bleed on the outside edge of bleed areas?
o Have crop and registration marks been included?
o	Are the correct CMYK or PMS colors being used?

70

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History Instance ID             : xmp.iid:0C77CAF90B2068118F62ED6623ADA321, xmp.iid:74431707AF2068118F62ED6623ADA321, xmp.iid:75431707AF2068118F62ED6623ADA321, xmp.iid:76431707AF2068118F62ED6623ADA321, xmp.iid:F775818DAB2168118611BE76AB9E4607, xmp.iid:02F117CA1F236811AD14B2F0175E19F0, xmp.iid:05F117CA1F236811AD14B2F0175E19F0, xmp.iid:06F117CA1F236811AD14B2F0175E19F0, xmp.iid:07F117CA1F236811AD14B2F0175E19F0, xmp.iid:08F117CA1F236811AD14B2F0175E19F0, xmp.iid:5E9759BD89236811AD14B2F0175E19F0, xmp.iid:02801174072068118FDE9C5FE947F703, xmp.iid:03801174072068118FDE9C5FE947F703, xmp.iid:04801174072068118FDE9C5FE947F703, xmp.iid:14BD211D672468119788855F294FFA43, xmp.iid:3E72372D342568119788855F294FFA43, xmp.iid:0180117407206811A961E6B75F11A33E, xmp.iid:0280117407206811A961E6B75F11A33E, xmp.iid:0380117407206811A961E6B75F11A33E, xmp.iid:0480117407206811A961E6B75F11A33E, xmp.iid:0580117407206811A961E6B75F11A33E, xmp.iid:0680117407206811A961E6B75F11A33E, xmp.iid:0780117407206811A961E6B75F11A33E, xmp.iid:0880117407206811A961E6B75F11A33E, xmp.iid:0980117407206811A961E6B75F11A33E, xmp.iid:0A80117407206811A961E6B75F11A33E, xmp.iid:E023F1B57A206811A961E6B75F11A33E, xmp.iid:E123F1B57A206811A961E6B75F11A33E, xmp.iid:E223F1B57A206811A961E6B75F11A33E, xmp.iid:E323F1B57A206811A961E6B75F11A33E, xmp.iid:E423F1B57A206811A961E6B75F11A33E, xmp.iid:E523F1B57A206811A961E6B75F11A33E, xmp.iid:E623F1B57A206811A961E6B75F11A33E, xmp.iid:E723F1B57A206811A961E6B75F11A33E, xmp.iid:03801174072068119457EE0CBBC5E4FD, xmp.iid:04801174072068119457EE0CBBC5E4FD, xmp.iid:05801174072068119457EE0CBBC5E4FD, xmp.iid:07801174072068119457EE0CBBC5E4FD, xmp.iid:08801174072068119457EE0CBBC5E4FD, xmp.iid:09801174072068119457EE0CBBC5E4FD, xmp.iid:0A801174072068119457EE0CBBC5E4FD, xmp.iid:56C4E0EC1A2068119457EE0CBBC5E4FD, xmp.iid:57C4E0EC1A2068119457EE0CBBC5E4FD, xmp.iid:58C4E0EC1A2068119457EE0CBBC5E4FD, xmp.iid:59C4E0EC1A2068119457EE0CBBC5E4FD, xmp.iid:5AC4E0EC1A2068119457EE0CBBC5E4FD, xmp.iid:5BC4E0EC1A2068119457EE0CBBC5E4FD, xmp.iid:5CC4E0EC1A2068119457EE0CBBC5E4FD, xmp.iid:CD9BB8C86E286811B4109EEE8F7F996C, xmp.iid:CE9BB8C86E286811B4109EEE8F7F996C, xmp.iid:EC3BF745D52E6811B4109EEE8F7F996C, xmp.iid:ED3BF745D52E6811B4109EEE8F7F996C, xmp.iid:EE3BF745D52E6811B4109EEE8F7F996C, xmp.iid:EF3BF745D52E6811B4109EEE8F7F996C, xmp.iid:F03BF745D52E6811B4109EEE8F7F996C, xmp.iid:F13BF745D52E6811B4109EEE8F7F996C, xmp.iid:F23BF745D52E6811B4109EEE8F7F996C, xmp.iid:F33BF745D52E6811B4109EEE8F7F996C, xmp.iid:F43BF745D52E6811B4109EEE8F7F996C, xmp.iid:F53BF745D52E6811B4109EEE8F7F996C, xmp.iid:F63BF745D52E6811B4109EEE8F7F996C, xmp.iid:8E5855E72F2F6811B4109EEE8F7F996C, xmp.iid:8F5855E72F2F6811B4109EEE8F7F996C, xmp.iid:905855E72F2F6811B4109EEE8F7F996C, xmp.iid:915855E72F2F6811B4109EEE8F7F996C, xmp.iid:925855E72F2F6811B4109EEE8F7F996C, xmp.iid:935855E72F2F6811B4109EEE8F7F996C, xmp.iid:945855E72F2F6811B4109EEE8F7F996C, xmp.iid:955855E72F2F6811B4109EEE8F7F996C, xmp.iid:965855E72F2F6811B4109EEE8F7F996C, xmp.iid:975855E72F2F6811B4109EEE8F7F996C, xmp.iid:985855E72F2F6811B4109EEE8F7F996C, xmp.iid:FE900EBCAD2F6811B4109EEE8F7F996C, xmp.iid:FF900EBCAD2F6811B4109EEE8F7F996C, xmp.iid:00910EBCAD2F6811B4109EEE8F7F996C, xmp.iid:01910EBCAD2F6811B4109EEE8F7F996C, xmp.iid:02910EBCAD2F6811B4109EEE8F7F996C, xmp.iid:03910EBCAD2F6811B4109EEE8F7F996C, xmp.iid:04910EBCAD2F6811B4109EEE8F7F996C, xmp.iid:05910EBCAD2F6811B4109EEE8F7F996C, xmp.iid:06910EBCAD2F6811B4109EEE8F7F996C, xmp.iid:07910EBCAD2F6811B4109EEE8F7F996C, xmp.iid:08910EBCAD2F6811B4109EEE8F7F996C, xmp.iid:B0540FD3E82F6811B4109EEE8F7F996C, xmp.iid:B1540FD3E82F6811B4109EEE8F7F996C, xmp.iid:B2540FD3E82F6811B4109EEE8F7F996C, xmp.iid:B3540FD3E82F6811B4109EEE8F7F996C, xmp.iid:B4540FD3E82F6811B4109EEE8F7F996C, xmp.iid:B5540FD3E82F6811B4109EEE8F7F996C, xmp.iid:B6540FD3E82F6811B4109EEE8F7F996C, xmp.iid:B7540FD3E82F6811B4109EEE8F7F996C, xmp.iid:B8540FD3E82F6811B4109EEE8F7F996C, xmp.iid:B9540FD3E82F6811B4109EEE8F7F996C, xmp.iid:BA540FD3E82F6811B4109EEE8F7F996C, xmp.iid:9A2F183F04306811B4109EEE8F7F996C, xmp.iid:9B2F183F04306811B4109EEE8F7F996C, xmp.iid:9C2F183F04306811B4109EEE8F7F996C, xmp.iid:9D2F183F04306811B4109EEE8F7F996C, xmp.iid:9E2F183F04306811B4109EEE8F7F996C, xmp.iid:9F2F183F04306811B4109EEE8F7F996C, xmp.iid:A02F183F04306811B4109EEE8F7F996C, xmp.iid:A12F183F04306811B4109EEE8F7F996C, xmp.iid:A22F183F04306811B4109EEE8F7F996C, xmp.iid:A32F183F04306811B4109EEE8F7F996C, xmp.iid:A42F183F04306811B4109EEE8F7F996C, xmp.iid:A6467C0B73316811B4109EEE8F7F996C, xmp.iid:A7467C0B73316811B4109EEE8F7F996C, xmp.iid:A8467C0B73316811B4109EEE8F7F996C, xmp.iid:A9467C0B73316811B4109EEE8F7F996C, xmp.iid:AA467C0B73316811B4109EEE8F7F996C, xmp.iid:AB467C0B73316811B4109EEE8F7F996C, xmp.iid:AC467C0B73316811B4109EEE8F7F996C, xmp.iid:AD467C0B73316811B4109EEE8F7F996C, xmp.iid:AE467C0B73316811B4109EEE8F7F996C, xmp.iid:AF467C0B73316811B4109EEE8F7F996C, xmp.iid:B0467C0B73316811B4109EEE8F7F996C, xmp.iid:F77F1174072068119757F44615C59CE9, xmp.iid:F87F1174072068119757F44615C59CE9, xmp.iid:F97F1174072068119757F44615C59CE9, xmp.iid:FA7F1174072068119757F44615C59CE9, xmp.iid:FB7F1174072068119757F44615C59CE9, xmp.iid:FC7F1174072068119757F44615C59CE9, xmp.iid:FD7F1174072068119757F44615C59CE9, xmp.iid:FE7F1174072068119757F44615C59CE9, xmp.iid:FF7F1174072068119757F44615C59CE9, xmp.iid:00801174072068119757F44615C59CE9, xmp.iid:223809D9252068119757F44615C59CE9, xmp.iid:233809D9252068119757F44615C59CE9, xmp.iid:243809D9252068119757F44615C59CE9, xmp.iid:253809D9252068119757F44615C59CE9, xmp.iid:263809D9252068119757F44615C59CE9, xmp.iid:273809D9252068119757F44615C59CE9, xmp.iid:283809D9252068119757F44615C59CE9, xmp.iid:293809D9252068119757F44615C59CE9, xmp.iid:2A3809D9252068119757F44615C59CE9, xmp.iid:2B3809D9252068119757F44615C59CE9, xmp.iid:2C3809D9252068119757F44615C59CE9, xmp.iid:30E7A7AD362068119757F44615C59CE9, xmp.iid:31E7A7AD362068119757F44615C59CE9, xmp.iid:32E7A7AD362068119757F44615C59CE9, xmp.iid:33E7A7AD362068119757F44615C59CE9, xmp.iid:34E7A7AD362068119757F44615C59CE9, xmp.iid:36E7A7AD362068119757F44615C59CE9, xmp.iid:37E7A7AD362068119757F44615C59CE9, xmp.iid:38E7A7AD362068119757F44615C59CE9, xmp.iid:39E7A7AD362068119757F44615C59CE9, xmp.iid:3AE7A7AD362068119757F44615C59CE9, xmp.iid:2887B9804B2068119757F44615C59CE9, xmp.iid:2987B9804B2068119757F44615C59CE9, xmp.iid:2A87B9804B2068119757F44615C59CE9, xmp.iid:2B87B9804B2068119757F44615C59CE9, xmp.iid:2C87B9804B2068119757F44615C59CE9, xmp.iid:2D87B9804B2068119757F44615C59CE9, xmp.iid:2E87B9804B2068119757F44615C59CE9, xmp.iid:2F87B9804B2068119757F44615C59CE9, xmp.iid:3087B9804B2068119757F44615C59CE9, xmp.iid:3187B9804B2068119757F44615C59CE9, xmp.iid:3287B9804B2068119757F44615C59CE9, xmp.iid:D6C12340662068119757F44615C59CE9, xmp.iid:D7C12340662068119757F44615C59CE9, xmp.iid:D8C12340662068119757F44615C59CE9, xmp.iid:D9C12340662068119757F44615C59CE9, xmp.iid:DAC12340662068119757F44615C59CE9, xmp.iid:DBC12340662068119757F44615C59CE9, xmp.iid:DCC12340662068119757F44615C59CE9, xmp.iid:DDC12340662068119757F44615C59CE9, xmp.iid:DEC12340662068119757F44615C59CE9, xmp.iid:DFC12340662068119757F44615C59CE9, xmp.iid:E0C12340662068119757F44615C59CE9, xmp.iid:A497897F6D2068119757F44615C59CE9, xmp.iid:A597897F6D2068119757F44615C59CE9, xmp.iid:A697897F6D2068119757F44615C59CE9, xmp.iid:A797897F6D2068119757F44615C59CE9, xmp.iid:A897897F6D2068119757F44615C59CE9, xmp.iid:A997897F6D2068119757F44615C59CE9, xmp.iid:AA97897F6D2068119757F44615C59CE9, xmp.iid:AB97897F6D2068119757F44615C59CE9, xmp.iid:AC97897F6D2068119757F44615C59CE9, xmp.iid:AD97897F6D2068119757F44615C59CE9, xmp.iid:AE97897F6D2068119757F44615C59CE9, xmp.iid:E8400118702068119757F44615C59CE9, xmp.iid:E9400118702068119757F44615C59CE9, xmp.iid:EA400118702068119757F44615C59CE9, xmp.iid:EB400118702068119757F44615C59CE9, xmp.iid:EC400118702068119757F44615C59CE9, xmp.iid:ED400118702068119757F44615C59CE9, xmp.iid:EE400118702068119757F44615C59CE9, xmp.iid:EF400118702068119757F44615C59CE9, xmp.iid:F0400118702068119757F44615C59CE9, xmp.iid:F1400118702068119757F44615C59CE9, xmp.iid:F2400118702068119757F44615C59CE9, xmp.iid:0E23462E7B2068119757F44615C59CE9, xmp.iid:0F23462E7B2068119757F44615C59CE9, xmp.iid:1023462E7B2068119757F44615C59CE9, xmp.iid:1123462E7B2068119757F44615C59CE9, xmp.iid:1223462E7B2068119757F44615C59CE9, xmp.iid:1323462E7B2068119757F44615C59CE9, xmp.iid:1423462E7B2068119757F44615C59CE9, xmp.iid:1523462E7B2068119757F44615C59CE9, xmp.iid:1623462E7B2068119757F44615C59CE9, xmp.iid:1723462E7B2068119757F44615C59CE9, xmp.iid:1823462E7B2068119757F44615C59CE9, xmp.iid:6AF90C26802068119757F44615C59CE9, xmp.iid:6BF90C26802068119757F44615C59CE9, xmp.iid:6CF90C26802068119757F44615C59CE9, xmp.iid:6DF90C26802068119757F44615C59CE9, xmp.iid:6EF90C26802068119757F44615C59CE9, xmp.iid:6FF90C26802068119757F44615C59CE9, xmp.iid:70F90C26802068119757F44615C59CE9, xmp.iid:71F90C26802068119757F44615C59CE9, xmp.iid:72F90C26802068119757F44615C59CE9, xmp.iid:73F90C26802068119757F44615C59CE9, xmp.iid:74F90C26802068119757F44615C59CE9, xmp.iid:0CD75F24872068119757F44615C59CE9, xmp.iid:0DD75F24872068119757F44615C59CE9, xmp.iid:0ED75F24872068119757F44615C59CE9, xmp.iid:0FD75F24872068119757F44615C59CE9, xmp.iid:10D75F24872068119757F44615C59CE9, xmp.iid:11D75F24872068119757F44615C59CE9, xmp.iid:12D75F24872068119757F44615C59CE9, xmp.iid:13D75F24872068119757F44615C59CE9, xmp.iid:14D75F24872068119757F44615C59CE9, xmp.iid:15D75F24872068119757F44615C59CE9, xmp.iid:16D75F24872068119757F44615C59CE9, xmp.iid:9EEA9A5B8D2068119757F44615C59CE9, xmp.iid:9FEA9A5B8D2068119757F44615C59CE9, xmp.iid:A0EA9A5B8D2068119757F44615C59CE9, xmp.iid:A1EA9A5B8D2068119757F44615C59CE9, xmp.iid:A2EA9A5B8D2068119757F44615C59CE9, xmp.iid:A3EA9A5B8D2068119757F44615C59CE9, 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History When                    : 2010:01:11 14:12:48-05:00, 2010:01:11 14:12:48-05:00, 2010:01:11 14:39:44-05:00, 2010:01:11 14:42:10-05:00, 2010:01:11 15:24:11-05:00, 2010:02:16 16:49:57-05:00, 2010:02:17 10:34:48-05:00, 2010:02:17 10:34:49-05:00, 2010:02:17 10:35:51-05:00, 2010:02:17 10:37:06-05:00, 2010:02:17 10:39:45-05:00, 2010:03:15 14:13:48-04:00, 2010:03:15 14:13:48-04:00, 2010:03:15 14:16:52-04:00, 2010:06:16 13:26:15-04:00, 2010:06:16 13:26:15-04:00, 2010:10:26 17:27:50-04:00, 2010:10:26 17:27:50-04:00, 2010:10:26 22:35:30-04:00, 2010:10:26 23:40:19-04:00, 2010:10:26 23:44:44-04:00, 2010:10:27 13:46:17-04:00, 2010:10:27 13:50:13-04:00, 2010:10:27 14:00:51-04:00, 2010:10:27 14:14:32-04:00, 2010:10:27 14:29:25-04:00, 2010:10:27 14:32:04-04:00, 2010:10:27 14:36:54-04:00, 2010:10:27 14:46:02-04:00, 2010:10:27 15:16:51-04:00, 2010:10:27 15:18:56-04:00, 2010:10:27 15:22:17-04:00, 2010:10:27 15:24:36-04:00, 2010:10:27 15:37:20-04:00, 2011:01:20 15:25:14-05:00, 2011:01:20 15:25:14-05:00, 2011:01:20 15:28:56-05:00, 2011:01:20 15:51:30-05:00, 2011:01:20 16:30:19-05:00, 2011:01:20 16:57:42-05:00, 2011:01:20 17:02:47-05:00, 2011:01:20 17:09:39-05:00, 2011:01:20 17:12:21-05:00, 2011:01:20 17:16:13-05:00, 2011:01:20 23:37:23-05:00, 2011:01:20 23:58:14-05:00, 2011:01:21 15:14:02-05:00, 2011:01:21 15:14:02-05:00, 2011:01:25 19:33:42-05:00, 2011:01:25 19:33:43-05:00, 2011:01:25 21:18:18-05:00, 2011:01:25 22:03:53-05:00, 2011:01:25 22:04:54-05:00, 2011:01:25 23:37:16-05:00, 2011:01:25 23:39:41-05:00, 2011:01:26 12:41:28-05:00, 2011:01:26 12:46:19-05:00, 2011:01:26 13:02:35-05:00, 2011:01:26 13:18:44-05:00, 2011:01:26 14:20:52-05:00, 2011:01:26 15:02:03-05:00, 2011:01:26 16:06:48-05:00, 2011:01:26 16:22:05-05:00, 2011:01:26 17:54:20-05:00, 2011:01:27 16:12:26-05:00, 2011:01:27 16:46:42-05:00, 2011:01:27 17:15:49-05:00, 2011:01:27 17:18-05:00, 2011:01:27 18:57:11-05:00, 2011:01:27 20:15:01-05:00, 2011:01:27 20:26:26-05:00, 2011:01:27 20:34:56-05:00, 2011:01:27 20:41:37-05:00, 2011:01:27 20:48:18-05:00, 2011:01:27 20:51:21-05:00, 2011:01:27 20:54:05-05:00, 2011:01:27 21:29:28-05:00, 2011:01:27 22:04:29-05:00, 2011:01:27 22:09:28-05:00, 2011:01:27 23:05:37-05:00, 2011:01:28 12:25:31-05:00, 2011:01:28 13:02:54-05:00, 2011:01:28 13:06:42-05:00, 2011:01:28 13:09:30-05:00, 2011:01:28 13:32:58-05:00, 2011:01:28 14:40:28-05:00, 2011:01:28 14:46-05:00, 2011:01:28 14:47:09-05:00, 2011:01:28 15:13:43-05:00, 2011:01:28 15:33-05:00, 2011:01:28 15:40:19-05:00, 2011:01:28 15:43:10-05:00, 2011:01:28 16:23:42-05:00, 2011:01:28 16:24:38-05:00, 2011:01:28 16:25:48-05:00, 2011:01:28 16:28:05-05:00, 2011:01:28 16:31:11-05:00, 2011:01:28 16:58:34-05:00, 2011:01:28 17:01:17-05:00, 2011:01:28 17:03:50-05:00, 2011:01:28 17:07:42-05:00, 2011:01:28 17:22:54-05:00, 2011:01:28 17:25:28-05:00, 2011:01:28 17:33:46-05:00, 2011:01:28 17:40:56-05:00, 2011:01:31 16:38:19-05:00, 2011:01:31 16:38:31-05:00, 2011:01:31 16:49:32-05:00, 2011:01:31 17:27:33-05:00, 2011:01:31 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Title                           : U.S. Department of Veterans Affairs: Graphic Standards: Tier 1
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