Presentation VA.gov Content Style Guide Working Group Consistency Service Member 122018

VA.gov-content-style-guide-working-group-consistency-service-member-122018

VA.gov-content-style-guide-working-group-consistency-service-member-122018

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VA.gov Content Style Guide Working Group
12/20/2018 agenda
Agenda
• Doodle poll follow-up: Coordinator role
• Draft charter
• Standardize this!
• Style guides inventory – primary; outdated; deprecated; missing?
December 20, 2018
Jennifer Lee, Content, DSVA, Jennifer.lee27@va.gov
Pre-Decisional / For Internal Discussion Only

Using words consistently inspires trust and
confidence in our customers.

Pre-Decisional / For Internal Discussion Only

It creates a feeling that we’re competent,
professional, and act on our customers’ behalf as
a unified organization.

Pre-Decisional / For Internal Discussion Only

DOD doesn’t appear to have a standard, or if it does, does not use it
consistently
https://www.militaryfactory.com/dictionary/military-terms-defined.asp?term_id=2948 – Service member
https://www.militaryfactory.com/dictionary/military-terms-defined.asp?term_id=439 – Service member
https://www.militaryfactory.com/ships/detail.asp?ship_id=USS-Cole-DDG67 – service member
https://www.militaryfactory.com/5-star-generals.asp - service member
https://dod.defense.gov/News/Article/Article/1573240/dod-announces-policy-change-on-transfer-of-post-911-gi-bill-benefits/
- service member

Outside VA and DOD
•
•
•
•
•

Paralyzed Veterans of America https://www.pva.org/veterans-employment
Today’s Military https://www.todaysmilitary.com/joining/types-of-military-service
Tricare https://www.tricare.mil/Plans/Eligibility/ADSMandFamilies
USA.gov https://www.usa.gov/military-personnel-and-installations
Move.mil https://move.mil/moving-guide

VA web properties, pages
Sometimes “Servicemember,” “Service member,” “servicemember,” and “service member”

https://www.cem.va.gov/pre-need/
https://www.va.gov/opa/persona/active_d
uty.asp
https://www.va.gov/education/

VA web properties, pages
Sometimes “Servicemember,” “Service member,” “servicemember,” and “service member”

https://www.benefits.va.gov/tap/tap-index.asp
https://www.oefoif.va.gov/

VAntagePointStyleGuide_042518.pdf: https://www.vapulse.net/docs/DOC-156855

VHA Digital Media intranet: https://vaww.va.gov/webcom/style.asp

VBA points to OPIA “service member” page

A more modern, standardized, and plain language direction aligned
with VA’s Digital Modernization Strategy
• service members – lowercase, two words [no change but clarify for VA.gov]
• Veterans – capitalized [no change]
• family members – lowercase [no change]
• spouses, dependents, survivors (and other family beneficiary
terminology) – lowercase [no change]
• caregivers – lowercase [no change]
• health care – lowercase, two words [no change]
Exception: In branded names (such as the official names of VAMCs, forms, programs, etc.), defer to the
branded style.
Pre-Decisional / For Internal Discussion Only

Using words consistently inspires trust and
confidence in our customers.

Pre-Decisional / For Internal Discussion Only

Pre-Decisional / For Internal Discussion Only

Public Affairs Guidelines -- for Facility Public Affairs Practitioners, pp 115
https://vaww.va.gov/opa/Internal/PAGuidelines/PA-Guidelines-FINAL-082018-508.pdf

Goes here: https://vaww.va.gov/6102/VA_Graphic_Standards.asp

Which goes here:

https://vaww.va.gov/6102/graphicstandards/VA_508_GraphicStandardsGuide_013113.pdf

U.S. Department of Veterans Affairs: Graphic Standards: Tier 1 (Version 1.0 August 2012)

• Brand visual
elements
• Logos, graphics
• Colors, typography
• Photography
guidelines
• But no word list
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