Presentation VA.gov Content Style Guide Working Group Consistency Service Member 122018

VA.gov-content-style-guide-working-group-consistency-service-member-122018

VA.gov-content-style-guide-working-group-consistency-service-member-122018

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VA.gov Content Style Guide Working Group
12/20/2018 agenda
Agenda
Doodle poll follow-up: Coordinator role
Draft charter
Standardize this!
Style guides inventory primary; outdated; deprecated; missing?
Pre-Decisional / For Internal Discussion Only
December 20, 2018
Jennifer Lee, Content, DSVA, Jennifer.lee27@va.gov
Using words consistently inspires trust and
confidence in our customers.
Pre-Decisional / For Internal Discussion Only
It creates a feeling that we’re competent,
professional, and act on our customers’ behalf as
a unified organization.
Pre-Decisional / For Internal Discussion Only
DOD doesn’t appear to have a standard, or if it does, does not use it
consistently
https://www.militaryfactory.com/dictionary/military-terms-defined.asp?term_id=2948 Service member
https://www.militaryfactory.com/dictionary/military-terms-defined.asp?term_id=439 Service member
https://www.militaryfactory.com/ships/detail.asp?ship_id=USS-Cole-DDG67 service member
https://www.militaryfactory.com/5-star-generals.asp -service member
https://dod.defense.gov/News/Article/Article/1573240/dod-announces-policy-change-on-transfer-of-post-911-gi-bill-benefits/
-service member
Outside VA and DOD
Paralyzed Veterans of America https://www.pva.org/veterans-employment
Todays Military https://www.todaysmilitary.com/joining/types-of-military-service
Tricare https://www.tricare.mil/Plans/Eligibility/ADSMandFamilies
USA.gov https://www.usa.gov/military-personnel-and-installations
Move.mil https://move.mil/moving-guide
VA web properties, pages
Sometimes “Servicemember,” “Service member,” “servicemember,” and service member
https://www.cem.va.gov/pre-need/
https://www.va.gov/opa/persona/active_d
uty.asp
https://www.va.gov/education/
VA web properties, pages
Sometimes “Servicemember,“Service member,” “servicemember,” and service member
https://www.benefits.va.gov/tap/tap-index.asp
https://www.oefoif.va.gov/
VAntagePointStyleGuide_042518.pdf: https://www.vapulse.net/docs/DOC-156855
VHA Digital Media intranet: https://vaww.va.gov/webcom/style.asp
VBA points to OPIA “service member” page
A more modern, standardized, and plain language direction aligned
with VAs Digital Modernization Strategy
Pre-Decisional / For Internal Discussion Only
service members lowercase, two words [no change but clarify for VA.gov]
Veterans capitalized [no change]
family members lowercase [no change]
spouses, dependents, survivors (and other family beneficiary
terminology) lowercase [no change]
caregivers lowercase [no change]
health care lowercase, two words [no change]
Exception: In branded names (such as the official names of VAMCs, forms, programs, etc.), defer to the
branded style.
Using words consistently inspires trust and
confidence in our customers.
Pre-Decisional / For Internal Discussion Only
Pre-Decisional / For Internal Discussion Only
Public Affairs Guidelines -- for Facility Public Affairs Practitioners, pp 115
https://vaww.va.gov/opa/Internal/PAGuidelines/PA-Guidelines-FINAL-082018-508.pdf
Goes here: https://vaww.va.gov/6102/VA_Graphic_Standards.asp
Which goes here: https://vaww.va.gov/6102/graphicstandards/VA_508_GraphicStandardsGuide_013113.pdf
U.S. Department of Veterans Affairs: Graphic Standards: Tier 1 (Version 1.0 August 2012)
Brand visual
elements
Logos, graphics
Colors, typography
Photography
guidelines
But no word list

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