How To Guide Palo Alto Networks Platform

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How-to guide FOR
The Palo Alto
Networks Platform
PROTECTION. DELIVERED.
Partner Marketing
from Palo Alto Networks
Last updated: May 2017

What’s the Platform opportunity?
Security professionals have a lot on their minds.
Attacks are becoming more sophisticated, automated, scalable and specialised.
The attackers only have to breach the network once, and they have succeeded.
Meanwhile, networks are full of point product solutions which aren’t integrated, are
disjointed and means the CISO can’t get good visibility across the network. Patching
up the network with new products is manual, complex and people intensive.
For the CISO this means a lack of visibility across the network, disjointed point
product solutions and people intensive, manual responses.

Prevention - and building immunity
from attacks
We’re changing the conversation
about cyber security. Now it’s all about
prevention.
The Palo Alto Networks Next-Generation
security platform helps to protect our
digital way of life with a preventionfirst approach to cybersecurity. We
help CISOs and their organisations
reduce their exposure by using natively
integrated technologies that work
together across the network, cloud and
end points.
Our platform supports open
communication, enables individuals to
work more efficiently, shares threat
intelligence and uses automation to
enhance protection and provide a
positive security posture.

What’s the Platform opportunity?
There are four key elements:

The Palo Alto Networks Platform

Why should your customers buy
the Palo Alto Networks platform?
The Palo Alto Networks platform delivers to organisations significant new capabilities
to prevent successful cyberattacks and secure high- performance network, endpoint
and cloud environments. It:
•
•
•
•
•

Enhances visibility, control and scale in all major clouds
Stops evasive malware and automates protections
Greatly increases Panorama performance and automates tasks
Prevents automated credential theft and abuse
Delivers high performance SSL decryption with new hardware
The end goal of security is to enable
operations to flourish and keep
organisations safe from cyber breaches,
thereby reducing the likelihood of
a successful attack. By focusing on
prevention, the Palo Alto Networks NextGeneration Security Platform reduces
cybersecurity risk, allowing organisations to
understand their most serious threats and
focus on business operations.

How does the Palo Alto Networks
Platform work for the CISO?
Through our prevention-based approach, the Next-Generation security platform
offers significant advantages to the alternatives on the market.
Specifically, many security teams use a collection of specialist point products. While useful to address the
particular concern they were developed for, a collection of point products can dramatically increase risk by
reducing visibility across the network and increasing workload and complexity through a lack of integration.
The advantages of the platform are that it is natively integrated, automated and holistic in approach.
This means it provides better network visibility, saves time and reduces risk.

How do I run a campaign on the
Palo Alto Networks Platform?
Step 1

Step 2

Step 3

Step 4

Check your customer database
for customers that already have
a Palo Alto Networks Next
Generation firewall and see
whether they are close to a
hardware upgrade, or whether
there are new elements of PAN
OS 8.0 platform that you can
upsell to them.

Using the campaign assets in this
how to guide, create a campaign
and run it into your database.
Included in this guide are:

Follow up the campaign and
help them to assess their
current cybersecurity by
running a Security Lifecycle
Review (SLR).

Offer solutions in partnership
with Palo Alto Networks.

• copy blocks
• suggested social updates
• 2 x emails HTML available – to
net new prospects and customers
already with a Palo Alto Networks
Next Generation Firewall
• call script
• cheat sheet
• objection handling guide
• links to many more helpful assets
including updated datasheets

You can find out more about
running an SLR campaign here:
https://www.paloaltonetworks.com/
partners/nextwave-partner-portal/helpme-market/campaigns/campaigns/emeasecurity-lifecycle-review

Speak to your Channel Business
or Channel Marketing Manager
if you need more help.

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CHEAT SHEET

Need help?
If there’s anything missing, or you need any help, please contact
your local Palo Alto Networks Channel Marketing Manager,
or email nextwave@paloaltonetworks.com

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PRESENTATION

More resources
Here are some links to other resources that you may find helpful:
• Download the platform guide here:
https://www.paloaltonetworks.com/partners/nextwave-partner-portal/help-me-market/campaigns/campaigns/partner-how-to-guide-palo-alto-networks-platform

• Download the platform datasheet here:
https://www.paloaltonetworks.com/apps/pan/public/downloadResource?pagePath=/content/pan/en_US/resources/datasheets/next-generation-security-platform

• Download Greg Day’s whitepaper on the value of the next generation security platform here:
https://www.paloaltonetworks.com/resources/techbriefs/value-of-next-generation-security-platform

• Read the press release about the launch of PAN OS 8.0 in the EU here:
https://www.paloaltonetworks.com/company/press/2016/palo-alto-networks-unveils-new-wildfire-european-cloud-hosted-in-the-netherlands
http://researchcenter.paloaltonetworks.com/2016/08/eu-cloud/

• Find out more about our new hardware here:
https://www.paloaltonetworks.com/products/innovations/hardware

• Palo Alto Networks branding guidelines https://www.paloaltonetworks.com/partners/nextwave-partner-portal/help-me-market

• Everything you need to know as a partner is also available on the partner portal, here:
https://www.paloaltonetworks.com/partners/nextwave-partner-portal

Need help?
Contact nextwave@paloaltonetworks.com or your local Channel Marketing Manager.



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