How To Guide Palo Alto Networks Platform

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Partner Markeng
from Palo Alto Networks
PROTECTION. DELIVERED.
Last updated: May 2017
How-to guide FoR
ThE PaLO aLTO
NetwoRks PlatFoRm
wHat’s tHe PlatFoRm oPPoRtuNity?
Aacks are becoming more sophiscated, automated, scalable and specialised.
The aackers only have to breach the network once, and they have succeeded.
Meanwhile, networks are full of point product soluons which aren’t integrated, are
disjointed and means the CISO can’t get good visibility across the network. Patching
up the network with new products is manual, complex and people intensive.
For the CISO this means a lack of visibility across the network, disjointed point
product soluons and people intensive, manual responses.
Security professionals have a lot on their minds.
Prevenon - and building immunity
from aacks
We’re changing the conversaon
about cyber security. Now it’s all about
prevenon.
The Palo Alto Networks Next-Generaon
security plaorm helps to protect our
digital way of life with a prevenon-
rst approach to cybersecurity. We
help CISOs and their organisaons
reduce their exposure by using navely
integrated technologies that work
together across the network, cloud and
end points.
Our plaorm supports open
communicaon, enables individuals to
work more eciently, shares threat
intelligence and uses automaon to
enhance protecon and provide a
posive security posture.
wHat’s tHe PlatFoRm oPPoRtuNity?
There are four key elements:
tHe Palo alto NetwoRks PlatFoRm
• Enhances visibility, control and scale in all major clouds
• Stops evasive malware and automates protecons
• Greatly increases Panorama performance and automates tasks
• Prevents automated credenal the and abuse
• Delivers high performance SSL decrypon with new hardware
wHy sHould youR customeRs buy
tHe Palo alto NetwoRks PlatFoRm?
The Palo Alto Networks plaorm delivers to organisaons signicant new capabilies
to prevent successful cyberaacks and secure high- performance network, endpoint
and cloud environments. It:
The end goal of security is to enable
operaons to ourish and keep
organisaons safe from cyber breaches,
thereby reducing the likelihood of
a successful aack. By focusing on
prevenon, the Palo Alto Networks Next-
Generaon Security Plaorm reduces
cybersecurity risk, allowing organisaons to
understand their most serious threats and
focus on business operaons.
hOw DOEs ThE PaLO aLTO NETwORks
PlatFoRm woRk FoR tHe ciso?
Specically, many security teams use a collecon of specialist point products. While useful to address the
parcular concern they were developed for, a collecon of point products can dramacally increase risk by
reducing visibility across the network and increasing workload and complexity through a lack of integraon.
The advantages of the plaorm are that it is navely integrated, automated and holisc in approach.
This means it provides beer network visibility, saves me and reduces risk.
Through our prevenon-based approach, the Next-Generaon security plaorm
oers signicant advantages to the alternaves on the market.
How do i RuN a camPaigN oN tHe
Palo alto NetwoRks PlatFoRm?
step 2
Using the campaign assets in this
how to guide, create a campaign
and run it into your database.
Included in this guide are:
• copy blocks
• suggested social updates
• 2 x emails HTML available – to
net new prospects and customers
already with a Palo Alto Networks
Next Generaon Firewall
• call script
• cheat sheet
• objecon handling guide
• links to many more helpful assets
including updated datasheets
step 1
Check your customer database
for customers that already have
a Palo Alto Networks Next
Generaon rewall and see
whether they are close to a
hardware upgrade, or whether
there are new elements of PAN
OS 8.0 plaorm that you can
upsell to them.
step 3
Follow up the campaign and
help them to assess their
current cybersecurity by
running a Security Lifecycle
Review (SLR).
You can nd out more about
running an SLR campaign here:
hps://www.paloaltonetworks.com/
partners/nextwave-partner-portal/help-
me-market/campaigns/campaigns/emea-
security-lifecycle-review
step 4
Oer soluons in partnership
with Palo Alto Networks.
Speak to your Channel Business
or Channel Markeng Manager
if you need more help.
dowNload youR
camPaigN assets
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Need help?
If there’s anything missing, or you need any help, please contact
your local Palo Alto Networks Channel Markeng Manager,
or email nextwave@paloaltonetworks.com
2 X email temPlatessuggested social
uPdates
coPy blocks CaLL sCRIPT ChEaT shEET PREsENTaTION
• Download the plaorm guide here:
hps://www.paloaltonetworks.com/partners/nextwave-partner-portal/help-me-market/campaigns/campaigns/partner-how-to-guide-palo-alto-networks-plaorm
• Download the plaorm datasheet here:
hps://www.paloaltonetworks.com/apps/pan/public/downloadResource?pagePath=/content/pan/en_US/resources/datasheets/next-generaon-security-plaorm
• Download Greg Day’s whitepaper on the value of the next generaon security plaorm here:
hps://www.paloaltonetworks.com/resources/techbriefs/value-of-next-generaon-security-plaorm
• Read the press release about the launch of PAN OS 8.0 in the EU here:
hps://www.paloaltonetworks.com/company/press/2016/palo-alto-networks-unveils-new-wildre-european-cloud-hosted-in-the-netherlands
hp://researchcenter.paloaltonetworks.com/2016/08/eu-cloud/
• Find out more about our new hardware here:
hps://www.paloaltonetworks.com/products/innovaons/hardware
• Palo Alto Networks branding guidelines -
hps://www.paloaltonetworks.com/partners/nextwave-partner-portal/help-me-market
• Everything you need to know as a partner is also available on the partner portal, here:
hps://www.paloaltonetworks.com/partners/nextwave-partner-portal
Contact nextwave@paloaltonetworks.com or your local Channel Markeng Manager.
moRe ResouRces
Here are some links to other resources that you may nd helpful:
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