Marking Guide
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Marking Guide Typographic Principles Grade Effective Whitespace Whitespace is carried throughout to aid in readability and text is not cramped. 3 Measure The line length on the content is controlled and is not too long or too short. Close to the 45 to 75 character range. Text is within a fixed width container. 5 Typographic scale A scaling font size for all the headings is utilized. 3 Leading and vertical rhythm A CSS baseline grid is implemented. The line height of the content is controlled and is adjusted depending on the font choices. 5 Text alignment Conventional alignment is used for the vast majority, center or right alignments are used purposefully. 5 Relative measurements All px values have been converted to EM’s or REM’s. 3 /24 Visual Communication Interest/engagement The article demonstrates visual interest and captures the attention of the viewer. 3 Colour Color was utilized to enhance interest without distracting. Color choices have appropriate contrast for readability. 3 Hierarchy Content hierarchy is visually displayed and easily understood upon first glance. 3 CRAP All four fundamental design principles are strongly adhered to. 3 /12 Font Selection Readability & Contrasting Relationships Font pairings have been chosen for best readability practices and have a contrasting relationship. 5 Voice (Tone) Font chosen was appropriate for, and suits the content’s theme. 3 Web fonts Google fonts, TypeKit, or other non-standard web font was used. 1 /9 Errors in code formatting, validation, and/or best practices -3 Total /45 1
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