Marking Guide

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Marking Guide
Typographic Principles
Grade
Effective Whitespace
Whitespace is carried throughout to aid in readability and
text is not cramped.
3
Measure
The line length on the content is controlled and is not too
long or too short. Close to the 45 to 75 character range.
Text is within a fixed width container.
5
Typographic scale
A scaling font size for all the headings is utilized.
3
Leading and vertical rhythm
A CSS baseline grid is implemented. The line height of the
content is controlled and is adjusted depending on the font
choices.
5
Text alignment
Conventional alignment is used for the vast majority, center
or right alignments are used purposefully.
5
Relative measurements
All px values have been converted to EM’s or REM’s.
3
/24
Visual Communication
Interest/engagement
The article demonstrates visual interest and captures the
attention of the viewer.
3
Colour
Color was utilized to enhance interest without distracting.
Color choices have appropriate contrast for readability.
3
Hierarchy
Content hierarchy is visually displayed and easily
understood upon first glance.
3
CRAP
All four fundamental design principles are strongly adhered
to.
3
/12
Font Selection
Readability & Contrasting
Relationships
Font pairings have been chosen for best readability
practices and have a contrasting relationship.
5
Voice (Tone)
Font chosen was appropriate for, and suits the content’s
theme.
3
Web fonts
Google fonts, TypeKit, or other non-standard web font was
used.
1
/9
Errors in code formatting,
validation, and/or best
practices
-3
Total
/45
1

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