How To Guide MH All Partners
2016-04-18
: Microscan How-To-Guide Mh Allpartners How-To-Guide_MH_AllPartners Events Training
Open the PDF directly: View PDF 
.
Page Count: 4
| Download | |
| Open PDF In Browser | View PDF |
How to prepare for a customer seminar or lunch and learn How to Prepare for a Customer Training Event Valued Partner, Thank you for hosting a training event with Microscan. Customer seminars or lunch and learn events are a great way to present new products to multiple users at your key customers. Microscan supports these activities by packaging everything you need to promote, host, and present a training session with your customers in a Training Event Kit. Resources are provided in template form for you to easily download and print or email to your customer base, including customizable print-outs, email, and an educational presentation created by a Microscan subject matter expert. We encourage you to tailor the resources to meet the goals of your seminar, workshop, or lunch & learn. While there is no right or wrong way to host a customer event, we’ve prepared a How-To-Guide to help you make the most of your event. Need some assistance or suggestions? We’re here to help so please contact partners@microscan.com for support. Best regards, The Microscan Marketing Team How to prepare for a customer seminar or lunch and learn STEP #1: Determine the customer group or audience of your event Think about your target audience and how you plan to position your business and product lines. 60 days before the event Establish your event strategy. Plan out logistics Create a short list of the objectives you want to accomplish with this seminar. • Who do I want to attend this event? • What is the goal for number of attendees? • Why am I hosting this event? • Who will present the material? • What demos do I want at the training? • Do I need any large signage pieces or backdrops? • What will I do to promote my event? STEP #2: Set the date, time and location of your event You can host events in your office, at a local hotel, or at the customer site. Some Partners have been successful hosting half-day events at a local club or private meeting space. Book your meeting space early to avoid conflicts. If you are including lunch, make arrangements at your venue or with a local caterer. Talk to your venue about the best layout for your space (classroom, U-shape, crescent rounds) based on the content you’re presenting. 45 days before the event Create your online event registration We recommend Eventbrite as a free online registration tool. Just fill in your event details for an event URL you can share with your customers via email, or social media. Manage registration and track results from the site. Secure necessary items for your event 1. If you plan to request event funds assistance for your training event, complete a Marketing Resource Request Form and email to partners@microscan.com before your event. More details are available about the Marketing Funds Program on the Partner Alliance website. 2. Remember to order a Product Demo Kit on the Microscan OMS to ensure you have the tools you need to lead your training event. How to prepare for a customer seminar or lunch and learn STEP #3: 30 days Invite your target audience Use the email template included on the on the Training Events Kit Page to invite your audience to the event. Make sure to add your logo and fill in your specific event details. You can use a raffle, free lunch or other tools to make sure your attendance is high. before the event Other ways to reach your target audience Get more exposure and let your customers know about your event via social media (Facebook, Twitter, Google+, LinkedIn and others). Be sure to include your registration link so interested parties can sign up to attend. STEP #4: Confirmation and preparation Confirm guest attendance and venue logistics. Send an email confirmation to your registered attendees. Reminders help ensure high participation. Download and prepare event materials. We’ve included resources on the Training Events Kit Page that you can easily download and customize to your particular event date and time. Revisit your seminar objectives from Step 1 and make any necessary modifications to your agenda. Remember to test the demo equipment, review your material, and practice your presentation skills. Product Training Event The Future of Industrial Barcode Readers Presented by: Ashley Mammano 9/28/2015 Track, Trace & Control Solutions 15 days before the event How to prepare for a customer seminar or lunch and learn STEP #5: 2 days Final details Email the agenda and reminder one last time to your attendees. Gather all necessary materials. You may also want to bring give-away items with your logo on them. before the event Print out event materials. Print the agenda, venue signs, and name badges that are included on the Training Events Kit Page. Remember to bring extra blank name badges. FedEx-Kinkos makes it easy to print out your documents. Just send them the digital file and they will print & ship documents anytime, anywhere. DAY OF STEP #6: Have a great event! Make sure your venue looks polished. Post event signage, set up your registration area with sign-in sheet and name badges, and the classroom with with attendee training materials. your event Take lots of pictures and videos! Microscan would be happy to share your activities in our social media channels. STEP #7: 1 day Follow up Email a quick thank you note to each of your attendees, thanking them for their participation. Remember to list any follow-up action items. post-event Send back event recap to Microscan at partners@microscan.com. 1. Let us know how your event went! Description of attendees, comments on the meeting format, and audience response and engagement, and what could have made it better are especially helpful for us to know. 2. Email photos & videos from your event so we can share on social media. 3. Scan and email back the sign-in sheet. 4. If you requested marketing funds for your event, the sign-in sheet must also be emailed to partners@microscan.com after the event to receive credit to your Microscan account. w w w . m i c r o s c a n . c o m ©2016 Microscan Systems, Inc. ML048B 04/16
Source Exif Data:
File Type : PDF File Type Extension : pdf MIME Type : application/pdf PDF Version : 1.4 Linearized : Yes Tagged PDF : Yes XMP Toolkit : Adobe XMP Core 5.6-c067 79.157747, 2015/03/30-23:40:42 Create Date : 2016:04:18 11:08:58-07:00 Metadata Date : 2016:04:18 11:09-07:00 Modify Date : 2016:04:18 11:09-07:00 Creator Tool : Adobe InDesign CC 2015 (Windows) Instance ID : uuid:4a237965-c978-45c8-956b-620ccbe52b2d Original Document ID : xmp.did:8CCDDD49BA3BE011B314DE475438C5B7 Document ID : xmp.id:de84d185-d7c0-d241-928c-533c802209fc Rendition Class : proof:pdf Derived From Instance ID : xmp.iid:27465aea-5d94-e349-9472-3791de45601a Derived From Document ID : xmp.did:1a4d6a0a-bbf6-1c47-968b-cd5b036b4ab5 Derived From Original Document ID: xmp.did:8CCDDD49BA3BE011B314DE475438C5B7 Derived From Rendition Class : default History Action : converted History Parameters : from application/x-indesign to application/pdf History Software Agent : Adobe InDesign CC 2015 (Windows) History Changed : / History When : 2016:04:18 11:08:58-07:00 Format : application/pdf Producer : Adobe PDF Library 15.0 Trapped : False Page Count : 4 Creator : Adobe InDesign CC 2015 (Windows)EXIF Metadata provided by EXIF.tools