Allied Media Kit PSP 2016
2016-01-18
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2016 PLASTIC SURGERY PRACTICE MEDIA KIT Content Meet the Editor Denise Mann | Chief Editor 212.794.3832 dmann@allied360.com Denise Mann, MS, the chief editor of Plastic Surgery Practice (PSP) magazine, has been covering plastic surgery almost exclusively for close to a decade. She received her graduate degree from the Medill School of Journalism at Northwestern University in Evanston, Ill, and her undergraduate degree from Lehigh University in Bethlehem, Pa. Mann received the Journalistic Achievement Award from the American Society for Aesthetic Plastic Surgery in 2004 and 2011. Under her stewardship, PSP has morphed into a valuable resource for cosmetic and reconstructive surgeons as well as dermatologists and dermatologic surgeons. PSP offers comprehensive coverage of novel aesthetic treatments, and practice-management advice from such top industry consultants as Wendy Lewis, Jay Shorr, and David Evans. With six board-certified plastic surgeons, four facial plastic surgeons, two dermatologists, one oculoplastic surgeon, and one cosmetic surgeon, PSP’s A-list editorial advisory board comprises the diversity of specialties, specialists, and viewpoints that make this field dynamic. Multispecialty is the way forward, and by embracing these perspectives, PSP has become the must-read, must-follow brand in this space. PLASTICSURGERYPRACTICE.COM P 2 Audience Audience Audience by Occupation Plastic Surgery Practice allows innovative marketers to leverage print, online, 8% e-newsletter, and interactive opportunities that maximize marketing dollars 4% Private Practice Hospital Freestanding Surgery Center Other 10% and create results-oriented programs. Plastic Surgery Practice delivers complete coverage of critical technological advancements, applied products intelligence, and diagnostics. Audience By Distribution 86% E-News Magazine Unique Website Visitors 16,997 Purchasing Audience 51% Plastic Surgeon (As Or Rec) Facial Plastic Surgeon Cosmetic Surgeon Dermatologist/Derm Surgeon 11,050 Otolaryngologist/Ent 28,411 20% Oral/Maxillofacial Surgeon 13% Opthalmic Plastic Surgeon 5% 4% 6% 1% E-News Breakdown Web Statistics 15,549 Year Avg. Visits Avg. Uniques Avg. Page Views 2014 16,712/MO 12,430/MO 25,119/MO PLASTICSURGERYPRACTICE.COM 9,122 eReport Editorial 3rd Party 12,360 Web stats: Google Analytics February - April 2015 P 3 Editorial Calendar JANUARY FEBRUARY MARCH APRIL MAY JUNE Topics The Annual American Academy of Cosmetic Surgery Issue Topics The American Academy of Dermatology (AAD) Issue Topics The American Society of Aesthetic Plastic Surgery (ASAPS) Issue Topics Lips and Hips Topics PSP’s Skin Cancer Issue Topics The Vegas Cosmetic Surgery Issue Feature Articles Wide-Awake Liposuction? Is it Really a Thing?; 10.4: The Role of Walkie-Talkies in a Large Aesthetic Practice; Around the World: Brazil Feature Articles What’s to Come: The Future of Lipo-Dissolving Agents...From Kybella to Lipo-202 and Beyond; The Great Cellulite Showdown; Hyperhydrosis: What Really Works?; Around the World: Japan Feature Articles Fighting Fat: Update on Noninvasive Fat-Reduction Technologies; Beyond Botox: New Toxins and New Uses for Toxins; Mommy Makeovers, Male Plastic Surgery, and More; Around the World: South Korea Feature Articles Curves: Body Contouring Today; Image-Guided 3D Printing and Modeling in Plastic Surgery; Lip Schtick: New Horizons in Lip Augmentation; The Beauty of Ultrasound Imaging; Around the World: Greece Feature Articles Advances in Skin Cancer Surgery; Ban the Tan: Update on Teen’s Skin Cancer and Indoor Tanning; Around the World: Mexico Feature Articles 16 in 2016: Innovators Who Are Changing the Way Plastic Surgery is Practiced in 2016. Who They Are, and How They Are Reshaping This Industry; Around the World: Italy Practice Management PR 101; SEO Road Rules for 2016; Med Spa Advertising Do’s and Don’ts Practice Management Teledermatology Update; Are Press Releases DOA?; Content Marketing 101; Native Advertising; Fee Splitting: Are You Breaking the Law? Practice Management Packaging Out the Disgruntled Employee; Scoping Out Periscope’s Role in Your Practice Practice Management New Social Media Channels and Your Practice; Do You Need a Publicist?; Ratings and Reviews: Where Do You Stand? Practice Management Protecting Your Practice from Embezzlers; SEO: Where Are We Today Practice Management Patient Portals; SEM: Where Do We Go from Here; Blogger Events; Breaking Up with Your Partner Hot Stuff New Year, New Products Hot Stuff Products slated to debut at AAD 2016 Hot Stuff Products slated for debut at ASAPS 2016 Hot Stuff New and Noteworthy Products for Spring Hot Stuff 2nd Annual PSP Sun Safety Award with the American Melanoma Foundation Hot Stuff Summer 2016’s Hottest New Therapies The Doctor’s Glass A Beautiful Vine The Doctor’s Glass Double Duty: Doctors Who Also Make Wine The Doctor’s Glass A Pointed Critique of Wine Scoring The Doctor’s Glass Pinot Envy The Doctor’s Glass Exploring Wines from Down Under The Doctor’s Glass Biodynamic Wines Bonus Distribution American Academy of Cosmetic Surgery, January 14 - 16, 2016 Bonus Distribution American Academy of Dermatology 2016 Meeting, March 4 - 8, 2016 Bonus Distribution American Society for Aesthetic Plastic Surgery (ASAPS), April 2 - 7, 2016 Online Topics • Breaking News From the AACS • Clinical Studies & New Research • New Year Predictions Online Topics • US Food & Drug Administration (FDA) News & Notes • Clinical Studies & New Research • New Launches Online Topics • Breaking News From the 2016 AAD • Clinical Studies & New Research • New Product Launches Webinars Three Steps to Jump-Start Your Conversion Ratio Webinars Physician-Dispensed Skin Care: What’s in it for You? Podcasts PSP On Trend: Introducing the New PSP 2.0 Ad Close Date: 12.4.15 Ad Materials Due: 12.8.15 Mail Date: 1.6.16 PLASTICSURGERYPRACTICE.COM Ad Close Date: 1.8.16 Ad Materials Due: 1.12.16 Mail Date: 2.8.16 Bonus Distribution Vegas Cosmetic Surgery 2016, June 8 - 12, 2016 Online Topics • Breaking News from ASAPS • Clinical Studies & New Research • PSP News Online Topics • Skin Cancer News • FDA Updates • PSP Sun Safety Award Contest Winners Announced Online Topics • FDA Alerts • Toxin Pipeline Update • Breaking News From Aesthetic Journals Webinars Pleasing the Male Plastic Surgery Patient: Lessons from the Pros Podcasts PSP On Trend: From Bench to Bedside 2016 Podcasts PSP On Trend: Vaginal Rejuvenation Today Podcasts PSP Sun Safety Webcast Podcasts PSP On Trend: 16 in 2016 Ad Close Date: 2.8.16 Ad Materials Due: 2.10.16 Mail Date: 3.8.16 Ad Close Date: 3.9.16 Ad Materials Due: 3.11.16 Mail Date: 4.7.16 Ad Close Date: 4.6.16 Ad Materials Due: 4.8.16 Mail Date: 5.5.16 Ad Close Date: 5.2.16 Ad Materials Due: 5.4.16 Mail Date: 6.1.16 P 4 Editorial Calendar JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Topics PSP By Design: The First Annual Design Issue Topics The Annual Advances in Hair Restoration Issue Topics The Back-to-School Issue Topics The Annual Breast Cancer Awareness Issue: Advances in Breast Reconstruction Topics The Post-Caitlyn Effect: Transgender Plastic Surgery Today Topics The Year in Review Feature Articles Meet the CONTEST WINNERS and Check Out Their Spaces; Where Do You Store Old Lasers and Devices?; Around the World: Germany Feature Articles Hair Today: Fat Grafts, PRP, Stem Cells, Hair-Growth Topicals; Around the World: France Feature Articles Acne Care Today: Blue Light to Nitric Oxide-Based Therapies; Teen Plastic Surgery; Ethnic Rhioplasty Today; Revision Surgery in the Post-Botched World; Around the World: Colombia Feature Articles The Value of Digital Breast Tomosynthesis (In/After Breast Surgeries/Lipomodeling); Around the World: Israel; SingleStage Breast Reconstruction; Expansion Update Feature Articles Exploring Top and Bottom Surgery for Transgender Patients; Understanding Today’s Transgender Patient; Around the World: Canada Feature Articles Highlights and Lowlights of 2016 in Aesthetics; Around the World: Thailand Practice Management The Virtual Office Tour and Your Online Image; Redesign On a Shoestring Budget Practice Management Choosing the Right EMR for Your Practice; Captive Insurance Policies; How to Become a Media Darling Practice Management Paperless Posts; GPOs and Your Practice; Demystifying Virtual Consultations Practice Management Marketing for a Cause; Breast Cancer Awareness: What Your Practice Can Do Practice Management Staff Sensitivity Training; Med Spa Management Essentials Practice Management Social Media Predictions for 2017; Your New Year’s Review Strategy Hot Stuff Décor-themed Hot Stuff Hot Stuff Hair Loss-themed Hot Stuff Hot Stuff New Acne Products Hot Stuff Breast Reconstruction Products Hot Stuff Wound-Healing Advances Hot Stuff Hottest Stuff of 2016 The Doctor’s Glass Caps Versus Corks The Doctor’s Glass Does Glass Shape Matter? The Doctor’s Glass Hard Cider and US History The Doctor’s Glass Wine and Breast Cancer Risk The Doctor’s Glass Wine in Cosmeticeuticals The Doctor’s Glass Wines of the Year Online Topics • Breast Cancer News & Views • New Statistics • The Angelina Jolie Effect: An Update Online Topics • Body Contouring News & Views • FDA Alerts • Breaking News from Journals • Looking Presidential: Does It Matter? Online Topics • FDA Alerts • Predictions for 2017 • Breaking News from Journals Ad Close Date: 10.6.16 Ad Materials Due: 10.10.16 Mail Date: 11.4.16 Ad Close Date: 11.9.16 Ad Materials Due: 11.11.16 Mail Date: 12.12.16 Bonus Distribution American Society of Plastic Surgeons (ASPS) PLASTIC SURGERY 2016 THE MEETING, September 23 - 27, 2016 Online Topics • Contest Winners Announced • FDA Alerts • Regenerative Medicine in the News Online Topics • New Hair-Restoration Launches • Hair Loss News • FDA Alerts Webinars Trading Spaces: Questions to Ask When Looking to Expand or Move Ad Close Date: 6.8.16 Ad Materials Due: 6.10.16 Mail Date: 7.8.16 PLASTICSURGERYPRACTICE.COM AAFPRS 2016 Fall Meeting, October 4 - 9, 2016 Online Topics • Breaking News from ASPS • FDA Alerts • Update on Safety Registries Webinars So Many Devices: Choosing and Incorporating Your Newest Energy-Based Treatment Ad Close Date: 7.12.16 Ad Materials Due: 7.14.16 Mail Date: 8.10.16 Ad Close Date: 8.8.16 Ad Materials Due: 8.10.16 Mail Date: 9.7.16 Webinars Advances in Breast Reconstruction: Where Are We Today? Ad Close Date: 9.9.16 Ad Materials Due: 9.13.16 Mail Date: 10.10.16 P 5 Web Site Advertising Opportunities Overview Take advantage of trackable results by advertising on plasticsurgerypractice.com! Be in front of Plastic Surgery Practice’s online audience when they are actively online consuming our content. Plastic Surgery Practice’s online audience is engaged! Leaderboard 12,430 average unique visitors per month 25,119 average page views per month Coming into our site, either through search engines or by clicking through on a Medium Rectangle specific story they’ve seen in one of our e-mail newsletters, our online audience is proven to be engaged with our content—as you can see by the numbers. You also benefit from Run-of-Site advertising campaigns. Since site visitors are coming in through literally hundreds and thousands of links in any given month from search engines and specific articles, a Run-of-Site delivery of your campaign ensures that your ads are running on as many pages as possible for visibility, branding, or driving traffic to a specific area of your own site. Inventory is limited, so make sure to reserve your ad positions early! Medium Rectangle PLASTICSURGERYPRACTICE.COM P 6 E-Newsletter Overview Recipients of Plastic Surgery Practice’s editorial newsletters are hungry for timely industry and product information. With open rates that average 20%, your advertising message will be in front of the most elite group of plastic surgeons and dermatologists who want to stay on top of their game! eReport Weekly E-Newsletter With real-time coverage on all of the issues that matter, PSP’s weekly e-report keeps you in the know. From breaking news and new product launches to practice-management pearls and meeting coverage, we’ve got what you need. Breaking News E-Newsletter When something big happens in our industry, Plastic Surgery Practice feels a responsibility to break that news first. Sponsoring the Breaking News e-Newsletter associates your brand with thought leadership and with breaking news that could impact our industry. The Top Ten Monthly E-Newsletter Site analytics give us the added capability to see the 10 most popular stories of the last month, and we publish these Top 10 stories in its own dedicated e-newsletter. You benefit from being associated with the most important stories of the last month. And since we already have the stats, open rates can go above 20%, ensuring high visibility of your brand. PLASTICSURGERYPRACTICE.COM P 7 E-Newsletter Program Features Specs Daily E-Newsletter • Leaderboard - Zone 1..................................................................... $4,100 month • Leaderboard - Zone 2..................................................................... $3,700 month • Leaderboard - Zone 3..................................................................... $3,325 month Leaderboard: 728 x 90, gif, jpg, 45kb Weekly E-Newsletter • Leaderboard - Zone 1..................................................................... $2,050 month • Leaderboard - Zone 2..................................................................... $1,850 month • Leaderboard - Zone 3..................................................................... $1,675 month • Leaderboard - Zone 4..................................................................... $1,500 month • Leaderboard - Zone 5..................................................................... $1,350 month Breaking News • Leaderboard - Zone 1..................................................................... $3,000 month Top Ten • Leaderboard - Zone 1..................................................................... $3,000 month • Leaderboard - Zone 2..................................................................... $2,000 month • Leaderboard - Zone 3..................................................................... $1,000 month PLASTICSURGERYPRACTICE.COM P 8 E-Blast Overview Specs Driving traffic for a particular product or special offer by renting Plastic Surgery Practice’s e-mail list gives you the opportunity to own the message and not share that e-mail with anyone else. It’s 100% yours, timed to meet your specific needs for product launches or special offers that have limited time frames before the offer expires. So renting our list delivers that sense of urgency for recipients to click on your offer, driving traffic to your product or coupon page. Available dates are limited, so please contact Jodi Smith at jsmith@allied360.com for open inventory. Program Features Multisponsor.................... $400 per listing | $100 production charge • Client Logo and URL link • Client-provided materials • Sent to editorial list Third Party...................................$300/CPM | $200 production charge • Client-provided materials (fully coded HTML or static image) • Third-party preference list PLASTICSURGERYPRACTICE.COM Dimensions File Size Format Image 800x600 200k max Static jpg or gif HTML 800x600 200k max Incline CSS only SPECIAL INSTRUCTIONS: Full URL for all links and image source files Additional Materials Needed • Click-through URLs • E-mail append list for test and final distribution • Please identify who is responsible for final approval • .ZIP file with HTML, images, back-up test and distribution list, and preferred method of asset provision P 9 Digital Edition Overview Program Features As the Digital Edition sponsor, you gain high visibility and high impact Primary Sponsorship............................................$2,500 issue/edition around reader engagement with the digital replica of our print edition. • Single or multiple issue sponsorship or digital edition You’re the first thing the reader sees! So you benefit from the first • Left-hand page facing the digital edition front cover moment the reader opens the issue. This positions you as a leader • Leaderboard (728x90) on two separate e-blasts for each edition in the industry and ahead of your competition. Archived on the site • Traffic driver promotional items with promotional mailings each month driving readers to the digital edition, you’re gaining exposure constantly through every month. Specs • Sponsorship recognition on digital edition promotion ad in print Digital Ad Link.......................................................... $150/$100 additional • Live link on ad and in Ad Index Banner Ad..................................................................................$350/per unit • Rotating Banner Ad that will appear above the digital edition (max 3) Full Page: See rates & specs page Leaderboard: 728 x 90, gif or jpg, 45kb Banner Ad: 940 x 60, gif or jpg, 45kb Enhanced Digital Ad • Substitute the print ad with one designed with the digital format in mind • Place unique buttons and calls for action that will drive interaction with your ad • Your ad can be linked to any URL (max 4) Enhanced Digital Ad Extras • Basic Enhancement Link................................................ $150 | $100/additional • Digital Call for Action Ad (7.875x10.75 PDF).................................................. $500 • Digital Call for Action Spread (15.75x10.75 PDF)......................................$1,000 • Multimedia Add On (YouTube or Vimeo formats only): - Audio................................................................................... $175 | 2 minutes - Video.................................................................................... $200 | 2 minutes PLASTICSURGERYPRACTICE.COM P 10 Tablet Edition Overview Program Features Our tablet editions offer enhanced features such as slide shows, podcasts, DFT (Designed for Tablet)...........................................$600 total videos, and much more that make reading the latest issue truly interactive • Submitted digital focused unit • Created ad can be viewed at 100% on tablet and unique. • Includes digital call to actions that increase engagement • Advanced URL link creation - up to four links with features Specs • Full ownership of screen EFT (Enhanced for Tablet)................................ Starts at $1,100 • Custom ad creation for the tablet • Advanced interactive features including slideshows, videos, scrolling content Full Page: See rates & specs page Leaderboard: 728 x 90, gif or jpg, 45kb Advertiser Logo: 125 x 125, gif or jpg, 45kb • Includes digital call to actions that increase engagement • Advanced URL link creation - up to four links with features • Multipage options - three advanced features and links per page* • Full ownership of screen *additional charges may apply PLASTICSURGERYPRACTICE.COM P 11 Feature Report $17,000 total | promoted for 6 months Overview Program Features When you have the need to capture full lead information, a Feature Report • Promotional traffic drivers across platforms Production time frame – 12 weeks from signed insertion date can meet this goal! In addition to lead generation, a Feature Report is • Accessible on the website for 3 months also a thought-leadership opportunity that positions your brand around • Customized registration page solving an industry challenge or issue. Written by Plastic Surgery Practice • Sponsorship recognition on report cover ensures that the content won’t be perceived as an “advertisement” written • One full-page four-color ad within the report by the sponsor. Theme-branded content written by our editors creates • Lead retrieval options include daily, weekly, or monthly reporting more credibility. Therefore, it is more successful in lead-generation and positioning the sponsor as a thought leader in the industry. Specs We gate the content with a registration form on our site in The Resource Center. Then we create a full marketing campaign to drive traffic for registrations that become leads for you. Full contact information is provided Page Count: 8 min. for you to be able to follow-up with and start the lead-nurturing process. Size: 8.5 (w) x 11 (h) - high res pdf or original art Images: 6-8 - 4 (w) x 6 (h), 300 dpi or 2000 px (w) Sponsorship benefits from a Feature Report are numerous. Feature Advertiser Logo: 300 dpi, eps, jpg Reports are exceptional programs for branding, promoting the sponsor as a subject matter expert, generating leads, and providing great leave-behinds for your sales team or for use at trade shows. Additional Materials Needed • Logo with URL link • Up to three custom registration questions (optional) • Title suggestion – we will review with editorial and refine as needed to optimize for SEO • Three to five key bullet point themes that are relevant to the title • Point of contact for interview (name, phone, and e-mail) • Charts, figures, analyst reports, photos, etc, to provide context (optional) PLASTICSURGERYPRACTICE.COM P 12 Webinar 60 minutes | $16,000 total | promoted 4 months 30 minutes | $10,500 total | promoted 4 months 15 minutes | $7,500 total | promoted 4 months Overview Program Features Webinars are highly engaging platforms that allow attendees to interact with • Live or recorded, audio plus PowerPoint presentation the moderator and panel visually with educational slides, as well as directly • Custom-developed webinar will be moderated by Chief Editor through chat and Q&A. This higher level of interactivity gives the sponsor • Customized registration page elevated benefits of branding and direct contact with the attendees. Sponsors also benefit from the multiple marketing efforts we put in place with e-mail and web promotions to drive registrations and attendees to the live event, as • Marketing traffic driving campaign • Lead-retrieval options include daily, weekly, or monthly reporting • Archived for 3 months well as attendees to the archived event with all of the registration and attendee contact information given to you as leads. Webinars can be multi-sponsored, single-sponsored, or custom. Regardless, sponsors benefit from months of lead-generation and branding to the archived event to keep your lead-nurturing efforts supported for an extended period of time. Webinar programs require a minimum of 3 months lead time for development, marketing, and registration. Event date will not be set earlier than 90 days from receiving the signed contract. Specs Advertiser Logo: 300 dpi, eps, jpg PLASTICSURGERYPRACTICE.COM P 13 Video Showcase $2,000 per video | posted for 1 year $1,000 set up fee for editorial involvement Overview Program Features Telling your story with short videos is a highly engaging way to draw an • Video URL link or embedded YouTube link hosted in Resource Center audience into your message. So you’ve created a video, now what? You need to drive traffic to it, and we’ve got your audience! Production time frame - 4 weeks from signed insertion date • Promotional traffic drivers across platforms For videos already in the public domain, we will keep the video with open access on our site. For videos that are not available in the public domain, we gate the video for registration—making the video a lead-generation platform for you. In either case, we create multiple e-mail and web promotions to drive traffic to your video, so you gain that added visibility from our audience. Specs Video: YouTube or Vimeo formats only Short Description: 200 words max PLASTICSURGERYPRACTICE.COM P 14 Dedicated Communities $5,000 month (minimum 6 months) | $5,000 set up fee Overview As marketers, you are constantly challenged to drive more new customers to Content development. We facilitate the creation of a community where all content your sites because you are challenged to constantly expand your audience and is consumer-oriented and industry specific. This could include Plastic Surgery your reach and, ultimately, revenue. You’ve got your existing returning base of Practice editorial content, Q&A, government and regulators content, your branded customers to your site. So how do you really take an aggressive step in growing content, blogs, industry experts, and interactive industry expert blogs. your audience on your site beyond running banner campaigns in multiple places? Consolidate your efforts with a partnership with the leading media Analytics. Reports containing the micro site ranking with the other sections of the brand, Plastic Surgery Practice. website and daily site traffic for the micro site. What a community on our site accomplishes for you: Program Features Focused effort. A community takes your multiple banner campaigns across multiple sites and focuses your efforts in one place. Efficiency. Content marketing. As publishers, we’ve been in the content marketing business for the aesthetic market for years. We leverage this expertise for your audience engagement and your community! Expert content. Production time frame - 4 weeks from signed insertion date • Link from site homepage • Interactive link/ad with the monthly digital edition • Promotional traffic drivers across platforms Specs We leverage all of our platforms to drive traffic and engagement. Our content is published in e-mail, social media, and other dedicated marketing channels Advertiser Logo: 150x140 with URL 300 dpi, eps, jpg that you don’t have time to maintain. We do it for you! You have more time to Leaderboard: 728 x 90, gif or jpg, 45kb do the rest of your job! Linking back to your site increases your audience and reach. By having literally hundreds of ways of linking back to your site, we create a constant funnel of traffic to your corporate site. Your goal is accomplished! PLASTICSURGERYPRACTICE.COM P 15 White Paper $6,000 total | $700 per page for content creation Overview Our white paper download program offers a direct channel to place your abstracts and white papers in the hands of aesthetic professionals. We provide you with the complete contact registration leads for those professionals who download your paper, giving you the perfect opportunity to initiate follow-up conversations. Program Features Production time frame - 2.5 weeks from signed insertion date • Link from homepage • Promotional traffic drivers across platforms • Registration page with two custom questions • Lead-retrieval options include daily, weekly, or monthly reporting Specs Page Count: not required but recommend 6-10 pages Size: 8.5 (w) x 11 (h) - high res pdf Short Description: 200 words or less Additional Materials Needed • Advertiser Logo (150x140) with URL 300 dpi, eps, jpg • Completed whitepaper in PDF format • Customized registration page PLASTICSURGERYPRACTICE.COM P 16 Buyer’s Guide Overview Our online Buyer’s Guide summarizes and highlights the companies serving the market. The guide is published every year and hosted throughout the year on the web. This is a resource that purchasing decision-makers will refer to throughout the year. Program Features • Company logo and display ad call-out, plus one of the following: • Featured Listing - Enhanced...................................................... $450/per listing - Short company profile • Advertorial Profile - 1/4 Page...................................................... $635/per listing - Expanded company profile and one image • Advertorial Profile - 1/2 Page.................................................. $1,140/per listing - Expanded company profile and one image • Advertorial Profile - Full Page..................................................$2,564/per listing - Extended company profile and two images Specs Short Description: 50 words max Expanded Description: - 1/4 Page: 115 words max - 1/2 Page: 225 words max Extended Description: 525 words max Advertiser Logo: 300 dpi, eps, jpg PLASTICSURGERYPRACTICE.COM P 17 Pay Per Lead Advertiser Rate $25/per lead* *100 lead purchase minimum Overview Your Content, Our Reach We can host your content on our website to help you gain exposure and provide you with valuable lead data. By letting us host your Whitepaper, Case Study, Product Catalogs, Webinars, Podcast, and many other types of files, Don’t have a white paper, featured report, or specs data charts? Allied 360 can help you develop multiple types of documents for hosting starting at $700/page (2 page min.) you are added to a vast resource library that focuses on your industry. We can leverage our multi-level platform to drive exposure to you content, and in return, delivery the quality leads to help your ROI. Program Features Specs • Hosting of multiple documents or files over the life of the program • Ongoing promotion of content and visitor data capture until the program leads are met • Specialized website sections dedicated to specific content types with lead capture • Lead data capture will provide you with name, company and contact point (address, phone, e-mail)* *minimum requirement of one valid contact point • Lead data report delivered to advertiser weekly Text based documents: Preferred: max size 8.5 (w) x 11 (h) – print quality pdf Document Title: 100-150 characters Document Overview: 200 words or less Contact E-mail: e-mail for report delivery Multimedia files: please contact us for specs • Specialized marketing campaign that leverages multiple products to drive traffic to your content and identify the highest-value leads • Prepayment of program prior to live date PLASTICSURGERYPRACTICE.COM P 18 Rates & Specs Print PREFERRED POSITIONS Premium: Premium Placement................................ $675 FULL PAGE SPREAD 1/2 PAGE HORIZONTAL Full Color Ad Size Spread Full Page 1/4 PAGE Color Rates: Spot Color............................................... $400-800 Live Area Trim Size Bleed Size 1x 3x 6x 12x 18x 24x 30x 17.7 x 10.45 18 x 10.75 18.25 x 11 $6,540 $6,320 $6,080 $5,840 $5,670 $5,450 $5,260 8.7 x 10.45 9 x 10.75 9.25 x 11 $3,420 $3,310 $3,190 $3,070 $2,985 $2,875 $2,780 1⁄2 Page Horizontal 7.875 x 4.875 - - $2,500 $2,435 $2,350 $2,290 $2,225 $2,150 $2,090 1⁄4 Page Vertical 3.85 x 4.875 - - $1,920 $1,885 $1,835 $1,790 $1,735 $1,695 $1,650 Online Desktop/Tablet Dimensions Mobile Dimensions Supported File Types Max. File Size Animation Gif. Max. Length Max. Number of Frames Rates Leaderboard 728 x 90 320 x 50 jpg, gif 45 kb 30 sec 3 $1,500/mo Medium Rectangle 300 x 250 300 x 100 jpg, gif 45 kb 30 sec 3 $1,000-1,500/mo Bottom Banner 940 x 60 300 x 50 jpg, gif 45 kb 30 sec 3 $1,000/mo Interstitial 640 x 480 - jpg, gif 45 kb - - $3,000/mo DESIGN GUIDELINES: For high resolution devices, please provide double-sized ad units with your standard ad creatives. Ad unit content must be clearly distinguishable from normal webpage content (ie, ad unit must have clearly defined borders and not be confused with normal page content). Materials must be submitted 10 days prior to campaign start. SEND AD MATERIALS TO: SARAH WALL 913.955.2776, FAX 913.647.6108, SWALL@ALLIED360.COM FILE UPLOAD LINK: anthemcloud.egnyte.com/ul/FbcUW3JXy9 PLASTICSURGERYPRACTICE.COM P 19 Contact Business & Sales Jodi Smith Publisher jsmith@allied360.com 856.375.7419 Editorial Denise Mann Deborah Overman Chief Editor Associate Editor dmann@allied360.com doverman@allied360.com Corporate Headquarters Plastic Surgery Practice 4303 W 119th St, Leawood, KS 66209 212.794.3832 913.894.6923 f. 913.894.6932 plasticsurgerypractice.com Production Eli Patterson Lisa Morgan Sarah Wall Creative Manager Art Director Advertising Coordinator epatterson@allied360.com lmorgan@allied360.com swall@allied360.com 913.955.2728 913.955.2744 913.955.2776 PLASTICSURGERYPRACTICE.COM P 20
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