Allied Media Kit PSP 2016
2016-01-18
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2016
PLASTIC
SURGERY
PRACTICE
MEDIA
KIT
P2
PLASTICSURGERYPRACTICE.COM
Content
Meet the Editor
Denise Mann, MS, the chief editor of Plastic Surgery Practice (PSP)
magazine, has been covering plastic surgery almost exclusively for
close to a decade. She received her graduate degree from the Medill
School of Journalism at Northwestern University in Evanston, Ill, and
her undergraduate degree from Lehigh University in Bethlehem,
Pa. Mann received the Journalistic Achievement Award from the
American Society for Aesthetic Plastic Surgery in 2004 and 2011.
Under her stewardship, PSP has morphed into a valuable resource for
cosmetic and reconstructive surgeons as well as dermatologists and
dermatologic surgeons. PSP oers comprehensive coverage of novel
aesthetic treatments, and practice-management advice from such top
industry consultants as Wendy Lewis, Jay Shorr, and David Evans.
With six board-certied plastic surgeons, four facial plastic surgeons,
two dermatologists, one oculoplastic surgeon, and one cosmetic
surgeon, PSP’s A-list editorial advisory board comprises the diversity
of specialties, specialists, and viewpoints that make this eld dynamic.
Multispecialty is the way forward, and by embracing these perspectives,
PSP has become the must-read, must-follow brand in this space.
Denise Mann | Chief Editor
212.794.3832
dmann@allied360.com
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PLASTICSURGERYPRACTICE.COM
Audience
Plastic Surgery Practice allows innovative marketers to leverage print, online,
e-newsletter, and interactive opportunities that maximize marketing dollars
and create results-oriented programs. Plastic Surgery Practice delivers complete
coverage of critical technological advancements, applied products intelligence,
and diagnostics.
Audience By Distribution
Web Statistics
16,997
28,411
11,050
Audience
Purchasing Audience
Year Avg. Visits Avg. Uniques Avg. Page Views
2014 16,712/MO 12,430/MO 25,119/MO
E-News
Magazine
Unique Website Visitors
E-News Breakdown
eReport
Editorial
3rd Party
Audience by Occupation
Web stats: Google Analytics February - April 2015
Private Practice
Hospital
Freestanding Surgery Center
Other
15,549
9,122
12,360
86%
10%
8% 4%
Plastic Surgeon (As Or Rec)
Facial Plastic Surgeon
Cosmetic Surgeon
Dermatologist/Derm Surgeon
Otolaryngologist/Ent
Oral/Maxillofacial Surgeon
Opthalmic Plastic Surgeon
51%
5% 4%
20%
13%
6%
1%
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PLASTICSURGERYPRACTICE.COM
MARCH
JANUARY FEBRUARY APRIL JUNEMAY
Editorial Calendar
Ad Close Date: 12.4.15
Ad Materials Due: 12.8.15
Mail Date: 1.6.16
Ad Close Date: 1.8.16
Ad Materials Due: 1.12.16
Mail Date: 2.8.16
Ad Close Date: 2.8.16
Ad Materials Due: 2.10.16
Mail Date: 3.8.16
Ad Close Date: 3.9.16
Ad Materials Due: 3.11.16
Mail Date: 4.7.16
Ad Close Date: 4.6.16
Ad Materials Due: 4.8.16
Mail Date: 5.5.16
Ad Close Date: 5.2.16
Ad Materials Due: 5.4.16
Mail Date: 6.1.16
Topics
PSP’s Skin Cancer Issue
Feature Articles
Advances in Skin Cancer Surgery;
Ban the Tan: Update on Teen’s
Skin Cancer and Indoor Tanning;
Around the World: Mexico
Practice Management
Protecting Your Practice
from Embezzlers; SEO:
Where Are We Today
Hot Stu
2nd Annual PSP Sun Safety
Award with the American
Melanoma Foundation
The Doctor’s Glass
Exploring Wines from
Down Under
Online Topics
• Skin Cancer News
• FDA Updates
• PSP Sun Safety Award
Contest Winners Announced
Webinars
Pleasing the Male Plastic Surgery
Patient: Lessons from the Pros
Podcasts
PSP Sun Safety Webcast
Topics
The Vegas Cosmetic Surgery Issue
Feature Articles
16 in 2016: Innovators Who
Are Changing the Way Plastic
Surgery is Practiced in 2016.
Who They Are, and How They
Are Reshaping This Industry;
Around the World: Italy
Practice Management
Patient Portals; SEM: Where Do
We Go from Here; Blogger Events;
Breaking Up with Your Partner
Hot Stu
Summer 2016’s Hottest
New Therapies
The Doctor’s Glass
Biodynamic Wines
Bonus Distribution
Vegas Cosmetic Surgery
2016, June 8 - 12, 2016
Online Topics
• FDA Alerts
• Toxin Pipeline Update
• Breaking News From
Aesthetic Journals
Podcasts
PSP On Trend: 16 in 2016
Topics
The Annual American Academy
of Cosmetic Surgery Issue
Feature Articles
Wide-Awake Liposuction? Is it
Really a Thing?; 10.4: The Role of
Walkie-Talkies in a Large Aesthetic
Practice; Around the World: Brazil
Practice Management
PR 101; SEO Road Rules for
2016; Med Spa Advertising
Do’s and Don’ts
Hot Stu
New Year, New Products
The Doctor’s Glass
A Beautiful Vine
Bonus Distribution
American Academy of Cosmetic
Surgery, January 14 - 16, 2016
Online Topics
• Breaking News From the AACS
• Clinical Studies & New Research
• New Year Predictions
Podcasts
PSP On Trend: Introducing
the New PSP 2.0
Topics
The American Academy of
Dermatology (AAD) Issue
Feature Articles
What’s to Come: The Future of
Lipo-Dissolving Agents...From
Kybella to Lipo-202 and Beyond;
The Great Cellulite Showdown;
Hyperhydrosis: What Really
Works?; Around the World: Japan
Practice Management
Teledermatology Update;
Are Press Releases DOA?;
Content Marketing 101; Native
Advertising; Fee Splitting: Are
You Breaking the Law?
Hot Stu
Products slated to
debut at AAD 2016
The Doctor’s Glass
Double Duty: Doctors
Who Also Make Wine
Bonus Distribution
American Academy of
Dermatology 2016 Meeting,
March 4 - 8, 2016
Online Topics
• US Food & Drug Administration
(FDA) News & Notes
• Clinical Studies & New Research
• New Launches
Webinars
Three Steps to Jump-Start
Your Conversion Ratio
Topics
The American Society of Aesthetic
Plastic Surgery (ASAPS) Issue
Feature Articles
Fighting Fat: Update on
Noninvasive Fat-Reduction
Technologies; Beyond Botox:
New Toxins and New Uses for
Toxins; Mommy Makeovers,
Male Plastic Surgery, and More;
Around the World: South Korea
Practice Management
Packaging Out the Disgruntled
Employee; Scoping Out
Periscope’s Role in Your Practice
Hot Stu
Products slated for debut
at ASAPS 2016
The Doctor’s Glass
A Pointed Critique of Wine Scoring
Bonus Distribution
American Society for
Aesthetic Plastic Surgery
(ASAPS), April 2 - 7, 2016
Online Topics
• Breaking News From
the 2016 AAD
• Clinical Studies & New Research
• New Product Launches
Webinars
Physician-Dispensed Skin
Care: What’s in it for You?
Podcasts
PSP On Trend: From Bench
to Bedside 2016
Topics
Lips and Hips
Feature Articles
Curves: Body Contouring Today;
Image-Guided 3D Printing and
Modeling in Plastic Surgery;
Lip Schtick: New Horizons
in Lip Augmentation; The
Beauty of Ultrasound Imaging;
Around the World: Greece
Practice Management
New Social Media Channels
and Your Practice; Do You
Need a Publicist?; Ratings and
Reviews: Where Do You Stand?
Hot Stu
New and Noteworthy
Products for Spring
The Doctor’s Glass
Pinot Envy
Online Topics
• Breaking News from ASAPS
• Clinical Studies & New Research
• PSP News
Podcasts
PSP On Trend: Vaginal
Rejuvenation Today
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Editorial Calendar
Ad Close Date: 6.8.16
Ad Materials Due: 6.10.16
Mail Date: 7.8.16
Ad Close Date: 7.12.16
Ad Materials Due: 7.14.16
Mail Date: 8.10.16
Ad Close Date: 8.8.16
Ad Materials Due: 8.10.16
Mail Date: 9.7.16
Ad Close Date: 9.9.16
Ad Materials Due: 9.13.16
Mail Date: 10.10.16
Ad Close Date: 10.6.16
Ad Materials Due: 10.10.16
Mail Date: 11.4.16
Ad Close Date: 11.9.16
Ad Materials Due: 11.11.16
Mail Date: 12.12.16
SEPTEMBER
JULY AUGUST OCTOBER DECEMBERNOVEMBER
Topics
The Post-Caitlyn Eect:
Transgender Plastic
Surgery Today
Feature Articles
Exploring Top and Bottom
Surgery for Transgender
Patients; Understanding
Today’s Transgender Patient;
Around the World: Canada
Practice Management
Sta Sensitivity Training; Med
Spa Management Essentials
Hot Stu
Wound-Healing Advances
The Doctor’s Glass
Wine in Cosmeticeuticals
Online Topics
• Body Contouring News & Views
• FDA Alerts
• Breaking News from Journals
• Looking Presidential:
Does It Matter?
Topics
The Year in Review
Feature Articles
Highlights and Lowlights of
2016 in Aesthetics; Around
the World: Thailand
Practice Management
Social Media Predictions for 2017;
Your New Year’s Review Strategy
Hot Stu
Hottest Stu of 2016
The Doctor’s Glass
Wines of the Year
Online Topics
• FDA Alerts
• Predictions for 2017
• Breaking News from Journals
Topics
PSP By Design: The First
Annual Design Issue
Feature Articles
Meet the CONTEST WINNERS
and Check Out Their Spaces;
Where Do You Store Old
Lasers and Devices?; Around
the World: Germany
Practice Management
The Virtual Oce Tour and
Your Online Image; Redesign
On a Shoestring Budget
Hot Stu
Décor-themed Hot Stu
The Doctor’s Glass
Caps Versus Corks
Online Topics
• Contest Winners Announced
• FDA Alerts
• Regenerative Medicine
in the News
Webinars
Trading Spaces: Questions to Ask
When Looking to Expand or Move
Topics
The Annual Advances in
Hair Restoration Issue
Feature Articles
Hair Today: Fat Grafts, PRP, Stem
Cells, Hair-Growth Topicals;
Around the World: France
Practice Management
Choosing the Right EMR
for Your Practice; Captive
Insurance Policies; How to
Become a Media Darling
Hot Stu
Hair Loss-themed Hot Stu
The Doctor’s Glass
Does Glass Shape Matter?
Online Topics
• New Hair-Restoration Launches
• Hair Loss News
• FDA Alerts
Topics
The Back-to-School Issue
Feature Articles
Acne Care Today: Blue
Light to Nitric Oxide-Based
Therapies; Teen Plastic
Surgery; Ethnic Rhioplasty
Today; Revision Surgery in the
Post-Botched World; Around
the World: Colombia
Practice Management
Paperless Posts; GPOs and
Your Practice; Demystifying
Virtual Consultations
Hot Stu
New Acne Products
The Doctor’s Glass
Hard Cider and US History
Bonus Distribution
American Society of Plastic
Surgeons (ASPS) PLASTIC
SURGERY 2016 THE MEETING,
September 23 - 27, 2016
AAFPRS 2016 Fall Meeting,
October 4 - 9, 2016
Online Topics
• Breaking News from ASPS
• FDA Alerts
• Update on Safety Registries
Webinars
So Many Devices: Choosing
and Incorporating Your Newest
Energy-Based Treatment
Topics
The Annual Breast Cancer
Awareness Issue: Advances
in Breast Reconstruction
Feature Articles
The Value of Digital Breast
Tomosynthesis (In/After Breast
Surgeries/Lipomodeling);
Around the World: Israel; Single-
Stage Breast Reconstruction;
Expansion Update
Practice Management
Marketing for a Cause; Breast
Cancer Awareness: What
Your Practice Can Do
Hot Stu
Breast Reconstruction Products
The Doctor’s Glass
Wine and Breast Cancer Risk
Online Topics
• Breast Cancer News & Views
• New Statistics
• The Angelina Jolie
Eect: An Update
Webinars
Advances in Breast
Reconstruction: Where
Are We Today?
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PLASTICSURGERYPRACTICE.COM
Overview
Take advantage of trackable results by advertising on plasticsurgerypractice.com!
Be in front of Plastic Surgery Practice’s online audience when they are actively on-
line consuming our content. Plastic Surgery Practice’s online audience is engaged!
12,430 average unique visitors per month
25,119 average page views per month
Coming into our site, either through search engines or by clicking through on a
specic story they’ve seen in one of our e-mail newsletters, our online audience
is proven to be engaged with our content—as you can see by the numbers.
You also benet from Run-of-Site advertising campaigns. Since site visitors
are coming in through literally hundreds and thousands of links in any given
month from search engines and specic articles, a Run-of-Site delivery of your
campaign ensures that your ads are running on as many pages as possible for
visibility, branding, or driving trac to a specic area of your own site.
Inventory is limited, so make sure to reserve your ad positions early!
Web Site Advertising Opportunities
Leaderboard
Medium
Rectangle
Medium
Rectangle
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PLASTICSURGERYPRACTICE.COM
E-Newsletter
Overview
Recipients of Plastic Surgery Practice’s editorial newsletters are hungry for
timely industry and product information. With open rates that average 20%,
your advertising message will be in front of the most elite group of plastic
surgeons and dermatologists who want to stay on top of their game!
eReport Weekly E-Newsletter
With real-time coverage on all of the issues that matter, PSP’s weekly e-report
keeps you in the know. From breaking news and new product launches to
practice-management pearls and meeting coverage, we’ve got what you need.
Breaking News E-Newsletter
When something big happens in our industry, Plastic Surgery Practice
feels a responsibility to break that news rst. Sponsoring the Breaking
News e-Newsletter associates your brand with thought leadership
and with breaking news that could impact our industry.
The Top Ten Monthly E-Newsletter
Site analytics give us the added capability to see the 10 most popular
stories of the last month, and we publish these Top 10 stories in its own
dedicated e-newsletter. You benet from being associated with the most
important stories of the last month. And since we already have the stats,
open rates can go above 20%, ensuring high visibility of your brand.
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PLASTICSURGERYPRACTICE.COM
E-Newsletter
Program Features
Daily E-Newsletter
• Leaderboard - Zone 1 .................................................................... $4,100 month
• Leaderboard - Zone 2 .................................................................... $3,700 month
• Leaderboard - Zone 3 .................................................................... $3,325 month
Weekly E-Newsletter
• Leaderboard - Zone 1 .................................................................... $2,050 month
• Leaderboard - Zone 2 .................................................................... $1,850 month
• Leaderboard - Zone 3 .................................................................... $1,675 month
• Leaderboard - Zone 4 .................................................................... $1,500 month
• Leaderboard - Zone 5 .................................................................... $1,350 month
Breaking News
• Leaderboard - Zone 1 .................................................................... $3,000 month
Top Ten
• Leaderboard - Zone 1 .................................................................... $3,000 month
• Leaderboard - Zone 2 .................................................................... $2,000 month
• Leaderboard - Zone 3 .................................................................... $1,000 month
Leaderboard: 728 x 90, gif, jpg, 45kb
Specs
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PLASTICSURGERYPRACTICE.COM
E-Blast
Overview
Driving trac for a particular product or special oer by renting Plastic
Surgery Practice’s e-mail list gives you the opportunity to own the message
and not share that e-mail with anyone else. It’s 100% yours, timed to
meet your specic needs for product launches or special oers that
have limited time frames before the oer expires. So renting our list
delivers that sense of urgency for recipients to click on your oer, driving
trac to your product or coupon page. Available dates are limited, so
please contact Jodi Smith at jsmith@allied360.com for open inventory.
Program Features
Multisponsor ................... $400 per listing | $100 production charge
• Client Logo and URL link
• Client-provided materials
• Sent to editorial list
Third Party ..................................$300/CPM | $200 production charge
• Client-provided materials (fully coded HTML or static image)
• Third-party preference list
Specs
Additional Materials Needed
• Click-through URLs
• E-mail append list for test and nal distribution
• Please identify who is responsible for nal approval
• .ZIP le with HTML, images, back-up test and distribution list, and preferred
method of asset provision
Dimensions File Size Format
Image 800x600 200k max Static jpg or gif
HTML 800x600 200k max Incline CSS only
SPECIAL INSTRUCTIONS: Full URL for all links and image source les
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Digital Edition
Overview
As the Digital Edition sponsor, you gain high visibility and high impact
around reader engagement with the digital replica of our print edition.
You’re the rst thing the reader sees! So you benet from the rst
moment the reader opens the issue. This positions you as a leader
in the industry and ahead of your competition. Archived on the site
with promotional mailings each month driving readers to the digital
edition, you’re gaining exposure constantly through every month.
Full Page: See rates & specs page
Leaderboard: 728 x 90, gif or jpg, 45kb
Banner Ad: 940 x 60, gif or jpg, 45kb
Specs
Program Features
Primary Sponsorship ........................................... $2,500 issue/edition
• Single or multiple issue sponsorship or digital edition
• Left-hand page facing the digital edition front cover
• Leaderboard (728x90) on two separate e-blasts for each edition
• Trac driver promotional items
• Sponsorship recognition on digital edition promotion ad in print
Digital Ad Link .........................................................$150/$100 additional
• Live link on ad and in Ad Index
Banner Ad .................................................................................$350/per unit
• Rotating Banner Ad that will appear above the digital edition (max 3)
Enhanced Digital Ad
• Substitute the print ad with one designed with the digital format in mind
• Place unique buttons and calls for action that will drive interaction with your ad
• Your ad can be linked to any URL (max 4)
Enhanced Digital Ad Extras
• Basic Enhancement Link ............................................... $150 | $100/additional
• Digital Call for Action Ad (7.875x10.75 PDF) ................................................. $500
• Digital Call for Action Spread (15.75x10.75 PDF) .....................................$1,000
• Multimedia Add On (YouTube or Vimeo formats only):
- Audio .................................................................................. $175 | 2 minutes
- Video ................................................................................... $200 | 2 minutes
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PLASTICSURGERYPRACTICE.COM
Tablet Edition
Overview
Our tablet editions oer enhanced features such as slide shows, podcasts,
videos, and much more that make reading the latest issue truly interactive
and unique.
Specs
Program Features
DFT (Designed for Tablet) ..........................................$600 total
• Submitted digital focused unit
• Created ad can be viewed at 100% on tablet
• Includes digital call to actions that increase engagement
• Advanced URL link creation - up to four links with features
• Full ownership of screen
EFT (Enhanced for Tablet) ............................... Starts at $1,100
• Custom ad creation for the tablet
• Advanced interactive features including slideshows, videos, scrolling content
• Includes digital call to actions that increase engagement
• Advanced URL link creation - up to four links with features
• Multipage options - three advanced features and links per page*
• Full ownership of screen
*additional charges may apply
Full Page: See rates & specs page
Leaderboard: 728 x 90, gif or jpg, 45kb
Advertiser Logo: 125 x 125, gif or jpg, 45kb
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PLASTICSURGERYPRACTICE.COM
Feature Report
Overview
When you have the need to capture full lead information, a Feature Report
can meet this goal! In addition to lead generation, a Feature Report is
also a thought-leadership opportunity that positions your brand around
solving an industry challenge or issue. Written by Plastic Surgery Practice
ensures that the content won’t be perceived as an “advertisement” written
by the sponsor. Theme-branded content written by our editors creates
more credibility. Therefore, it is more successful in lead-generation
and positioning the sponsor as a thought leader in the industry.
We gate the content with a registration form on our site in The Resource
Center. Then we create a full marketing campaign to drive trac for
registrations that become leads for you. Full contact information is provided
for you to be able to follow-up with and start the lead-nurturing process.
Sponsorship benets from a Feature Report are numerous. Feature
Reports are exceptional programs for branding, promoting the sponsor
as a subject matter expert, generating leads, and providing great
leave-behinds for your sales team or for use at trade shows.
Page Count: 8 min.
Size: 8.5 (w) x 11 (h) - high res pdf or original art
Images: 6-8 - 4 (w) x 6 (h), 300 dpi or 2000 px (w)
Advertiser Logo: 300 dpi, eps, jpg
Specs
$17,000 total | promoted for 6 months
Program Features
Production time frame – 12 weeks from signed insertion date
• Promotional trac drivers across platforms
• Accessible on the website for 3 months
• Customized registration page
• Sponsorship recognition on report cover
• One full-page four-color ad within the report
• Lead retrieval options include daily, weekly, or monthly reporting
Additional Materials Needed
• Logo with URL link
• Up to three custom registration questions (optional)
• Title suggestion – we will review with editorial and rene as needed to optimize for SEO
• Three to ve key bullet point themes that are relevant to the title
• Point of contact for interview (name, phone, and e-mail)
• Charts, gures, analyst reports, photos, etc, to provide context (optional)
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Webinar
Overview
Webinars are highly engaging platforms that allow attendees to interact with
the moderator and panel visually with educational slides, as well as directly
through chat and Q&A. This higher level of interactivity gives the sponsor
elevated benets of branding and direct contact with the attendees. Sponsors
also benet from the multiple marketing eorts we put in place with e-mail
and web promotions to drive registrations and attendees to the live event, as
well as attendees to the archived event with all of the registration and attendee
contact information given to you as leads.
Webinars can be multi-sponsored, single-sponsored, or custom. Regardless,
sponsors benet from months of lead-generation and branding to the archived
event to keep your lead-nurturing eorts supported for an extended period of time.
Specs
60 minutes | $16,000 total | promoted 4 months
30 minutes | $10,500 total | promoted 4 months
15 minutes | $7,500 total | promoted 4 months
Program Features
• Live or recorded, audio plus PowerPoint presentation
• Custom-developed webinar will be moderated by Chief Editor
• Customized registration page
• Marketing trac driving campaign
• Lead-retrieval options include daily, weekly, or monthly reporting
• Archived for 3 months
Advertiser Logo: 300 dpi, eps, jpg
Webinar programs require a minimum of 3 months lead time for
development, marketing, and registration. Event date will not be set earlier
than 90 days from receiving the signed contract.
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PLASTICSURGERYPRACTICE.COM
Video Showcase
Overview
Telling your story with short videos is a highly engaging way to draw an
audience into your message. So you’ve created a video, now what? You need
to drive trac to it, and we’ve got your audience!
For videos already in the public domain, we will keep the video with open
access on our site. For videos that are not available in the public domain,
we gate the video for registration—making the video a lead-generation
platform for you.
In either case, we create multiple e-mail and web promotions to drive trac
to your video, so you gain that added visibility from our audience.
Video: YouTube or Vimeo formats only
Short Description: 200 words max
Specs
$2,000 per video | posted for 1 year
$1,000 set up fee for editorial involvement
Program Features
Production time frame - 4 weeks from signed insertion date
• Video URL link or embedded YouTube link hosted in Resource Center
• Promotional trac drivers across platforms
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Content development. We facilitate the creation of a community where all content
is consumer-oriented and industry specic. This could include Plastic Surgery
Practice editorial content, Q&A, government and regulators content, your branded
content, blogs, industry experts, and interactive industry expert blogs.
Analytics. Reports containing the micro site ranking with the other sections of the
website and daily site trac for the micro site.
Program Features
Production time frame - 4 weeks from signed insertion date
• Link from site homepage
• Interactive link/ad with the monthly digital edition
• Promotional trac drivers across platforms
Dedicated Communities
Overview
As marketers, you are constantly challenged to drive more new customers to
your sites because you are challenged to constantly expand your audience and
your reach and, ultimately, revenue. You’ve got your existing returning base of
customers to your site. So how do you really take an aggressive step in growing
your audience on your site beyond running banner campaigns in multiple
places? Consolidate your eorts with a partnership with the leading media
brand, Plastic Surgery Practice.
What a community on our site accomplishes for you:
Focused eort. A community takes your multiple banner campaigns across
multiple sites and focuses your eorts in one place. Eciency.
Content marketing. As publishers, we’ve been in the content marketing
business for the aesthetic market for years. We leverage this expertise for your
audience engagement and your community! Expert content.
We leverage all of our platforms to drive trac and engagement. Our content
is published in e-mail, social media, and other dedicated marketing channels
that you don’t have time to maintain. We do it for you! You have more time to
do the rest of your job!
Linking back to your site increases your audience and reach. By having literally
hundreds of ways of linking back to your site, we create a constant funnel of
trac to your corporate site. Your goal is accomplished!
Advertiser Logo: 150x140 with URL 300 dpi, eps, jpg
Leaderboard: 728 x 90, gif or jpg, 45kb
Specs
$5,000 month (minimum 6 months) | $5,000 set up fee
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White Paper
Overview
Our white paper download program oers a direct channel to place
your abstracts and white papers in the hands of aesthetic professionals.
We provide you with the complete contact registration leads for those
professionals who download your paper, giving you the perfect opportunity
to initiate follow-up conversations.
Program Features
Production time frame - 2.5 weeks from signed insertion date
• Link from homepage
• Promotional trac drivers across platforms
• Registration page with two custom questions
• Lead-retrieval options include daily, weekly, or monthly reporting
Specs
Page Count: not required but recommend 6-10 pages
Size: 8.5 (w) x 11 (h) - high res pdf
Short Description: 200 words or less
Additional Materials Needed
• Advertiser Logo (150x140) with URL 300 dpi, eps, jpg
• Completed whitepaper in PDF format
• Customized registration page
Specs
$6,000 total | $700 per page for content creation
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PLASTICSURGERYPRACTICE.COM
Buyer’s Guide
Overview
Our online Buyer’s Guide summarizes and highlights the companies serving
the market. The guide is published every year and hosted throughout the
year on the web. This is a resource that purchasing decision-makers will refer
to throughout the year.
Program Features
• Company logo and display ad call-out, plus one of the following:
• Featured Listing - Enhanced ..................................................... $450/per listing
- Short company prole
• Advertorial Prole - 1/4 Page ..................................................... $635/per listing
- Expanded company prole and one image
• Advertorial Prole - 1/2 Page ................................................. $1,140/per listing
- Expanded company prole and one image
• Advertorial Prole - Full Page .................................................$2,564/per listing
- Extended company prole and two images
Specs
Short Description: 50 words max
Expanded Description:
- 1/4 Page: 115 words max
- 1/2 Page: 225 words max
Extended Description: 525 words max
Advertiser Logo: 300 dpi, eps, jpg
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PLASTICSURGERYPRACTICE.COM
Overview
Your Content, Our Reach
We can host your content on our website to help you gain exposure and
provide you with valuable lead data. By letting us host your Whitepaper, Case
Study, Product Catalogs, Webinars, Podcast, and many other types of les,
you are added to a vast resource library that focuses on your industry. We
can leverage our multi-level platform to drive exposure to you content, and in
return, delivery the quality leads to help your ROI.
Program Features
• Hosting of multiple documents or les over the life of the program
• Ongoing promotion of content and visitor data capture until the program
leads are met
• Specialized website sections dedicated to specic content types with lead
capture
• Lead data capture will provide you with name, company and contact point
(address, phone, e-mail)*
*minimum requirement of one valid contact point
• Lead data report delivered to advertiser weekly
• Specialized marketing campaign that leverages multiple products to
drive trac to your content and identify the highest-value leads
• Prepayment of program prior to live date
Pay Per Lead
Specs
Advertiser Rate $25/per lead*
*100 lead purchase minimum
Text based documents: Preferred: max
size 8.5 (w) x 11 (h) – print quality pdf
Document Title: 100-150 characters
Document Overview: 200 words or less
Contact E-mail: e-mail for report delivery
Multimedia les: please contact us for specs
Don’t have a white paper, featured report, or specs data charts?
Allied 360 can help you develop multiple types of documents for hosting
starting at $700/page (2 page min.)
P19
PLASTICSURGERYPRACTICE.COM
Full Color Ad Size Live Area Trim Size Bleed Size 1x 3x 6x 12x 18x 24x 30x
Spread 17.7 x 10.45 18 x 10.75 18.25 x 11 $6,540 $6,320 $6,080 $5,840 $5,670 $5,450 $5,260
Full Page 8.7 x 10.45 9 x 10.75 9.25 x 11 $3,420 $3,310 $3,190 $3,070 $2,985 $2,875 $2,780
1⁄2 Page Horizontal 7.875 x 4.875 - - $2,500 $2,435 $2,350 $2,290 $2,225 $2,150 $2,090
1⁄4 Page Vertical 3.85 x 4.875 - - $1,920 $1,885 $1,835 $1,790 $1,735 $1,695 $1,650
PREFERRED POSITIONS
Premium:
Premium Placement ............................... $675
Color Rates:
Spot Color .............................................. $400-800
Rates & Specs
Desktop/Tablet
Dimensions
Mobile
Dimensions Supported File Types Max. File Size Animation Gif.
Max. Length
Max. Number
of Frames Rates
Leaderboard 728 x 90 320 x 50 jpg, gif 45 kb 30 sec 3 $1,500/mo
Medium Rectangle 300 x 250 300 x 100 jpg, gif 45 kb 30 sec 3 $1,000-1,500/mo
Bottom Banner 940 x 60 300 x 50 jpg, gif 45 kb 30 sec 3 $1,000/mo
Interstitial 640 x 480 - jpg, gif 45 kb - - $3,000/mo
DESIGN GUIDELINES: For high resolution devices, please provide double-sized ad units with your standard ad creatives. Ad unit content must be clearly distinguishable from normal web-
page content (ie, ad unit must have clearly dened borders and not be confused with normal page content). Materials must be submitted 10 days prior to campaign start.
Print
Online
SPREAD
1/4 PAGE
FULL PAGE
1/2 PAGE
HORIZONTAL
SEND AD MATERIALS TO: SARAH WALL 913.955.2776, FAX 913.647.6108, SWALL@ALLIED360.COM
FILE UPLOAD LINK: anthemcloud.egnyte.com/ul/FbcUW3JXy9
P20
PLASTICSURGERYPRACTICE.COM
Contact
Corporate Headquarters
Plastic Surgery Practice
4303 W 119th St, Leawood, KS 66209
913.894.6923 f. 913.894.6932
plasticsurgerypractice.com
Jodi Smith
Publisher
jsmith@allied360.com
856.375.7419
Business & Sales
Denise Mann
Chief Editor
dmann@allied360.com
212.794.3832
Deborah Overman
Associate Editor
doverman@allied360.com
Editorial
Eli Patterson
Creative Manager
epatterson@allied360.com
913.955.2728
Lisa Morgan
Art Director
lmorgan@allied360.com
913.955.2744
Sarah Wall
Advertising Coordinator
swall@allied360.com
913.955.2776
Production
