Allied Media Kit RT 2016

2016-03-30

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2016
RT
MAGAZINE
MEDIA
KIT
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RTMAGAZINE.COM
Editorial Board
Hassan S. Alorainy, BSrc, RRT
Senior Clinical Respiratory Specialist
King Faisal Specialist Hospital
& Research Centre
Anna Campo, BSRT, RRT, RCP
Vice President Clinical Services
Access Respiratory Homecare
Rick Carter, PhD, MPH, MBA
Professor of Health and Kinesiology
Lamar University
Michael Cawley, PharmD,
RPH, RRT, CPFT
Professor of Clinical Pharmacy
Philadelphia College of Pharmacy
Claudio F. Donner, MD
Medical Director of Mondo
Medico, Multidisciplinary &
Rehabilitation Outpatient Clinic
Jonathan D. Finder, MD
Professor of Pediatrics
University of Pittsburgh
School of Medicine
John R. Goodman, BS, RRT
Executive Vice President, Technical
& Professional Services
Transtracheal Systems
Mark Grzeskowiak, RRT
Registered Respiratory Therapist
Michael Hewitt, RRT-NPS,
RCP, FAARC, FCCM
Chair of the Respiratory Section
Society of Critical Care Medicine
Jennifer Mahone, BS, RRT-NPS
Neonatal/Pediatric Clinical Specialist
Reading Hospital
Paul J. Mathews PhD, RRT,
FCCM, FCCP, FAARC
Associate Professor of Respiratory
Care, Associate Professor in Physical
Therapy, & Adjunct Associate Professor
University of Kansas
Paul Nuccio, MS, RRT, FAARC
Director of Pulmonary Services
Brigham & Women’s Hospital
Matthew J. O’Brien, MS, RRT, RPFT
Manager of the Pulmonary Diagnostic Lab
University of Wisconsin Hospital & Clinics
Diagnostic Specialty Section Chair
American Association for
Respiratory Care
Michael Provencher, RRT, MPH
Manager of Respiratory Care, Pulmonary,
Critical Care, & Sleep Medicine
Mercy Hospital (Portland, Maine)
William Pruitt, MBA, RRT,
AE-C, CPFT, FAARC
Senior Instructor & Dir. of
Clinical Education
Department of Cardiorespiratory Care
University of South Alabama
Brian L. Tiep, MD
Medical Director
Respiratory Disease
Management Institute Director
of Pulmonary Rehabilitation
City of Hope Cancer Center
Content
Meet the Editor
Mike Fratantoro brings several years of media experience to RT Magazine’s editorial
leadership. His goal for the RT brand is to expand the magazine’s focus on digital/
social media engagement to support its traditional media and improve dialogue
between clinicians and product manufacturers. With the guidance of RT Magazine’s
editorial advisory board, he and the RT sta work together to share the most vital,
timely, and actionable information available to support respiratory care eorts.
In 2016, RT Magazine is focusing on our digital media properties, specically our
tablet/mobile application and our digital webinar projects, which both provide
our content to readers on demand anywhere and at any time. As more and more
of our 20,000+ monthly subscribers engage with our content through tablets,
smartphones, and the Web, the opportunity for greater interaction between our
readers and our advertisers is growing every day.
RT Magazine’s Editorial Advisory Board, which includes prominent academics,
eminent pulmonologists, and expert hospital-based respiratory therapists, keeps
us apprised of the latest developments in best practices in respiratory care.
Mike Fratantoro | Chief Editor
424.235.8045
mikefrat@allied360.com
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RTMAGAZINE.COM
Audience
RT Magazine allows innovative marketers to leverage print, online, e-newsletter,
and interactive opportunities that maximize marketing dollars and create results-
oriented programs. RT Magazine delivers complete coverage of products, trends,
and resources for the healthcare technology management eld.
Audience
AUDIENCE ANALYSIS FOR 6 MONTH PERIOD JAN 2015 – AUG 2015 ALL DATA: PUBLISHERS OWN RECORDS AS OF SEPTEMBER 2015
Web Statistics
YEAR AVG. VISITS AVG. UNIQUES AVG. PAGE VIEWS
2015 39,145/MO 26,602/MO 52,882/MO
Audience by Distribution
E-Newsletter Breakdown
Audience by Occupation
3,898
LIKES
2,165
FOLLOWERS
2,658
MEMBERS
 
32.27%
7.03%
38.28%
22.42% PULMONARY PHYSICIAN
RESPIRATORY THERAPIST
RESPIRATORY CARE DIR/MGR/SUPR
OTHER
18,179
26,690
26,602
E-NEWS
MAGAZINE
UNIQUE WEBSITE
VISITORS
RESPIRATORY REPORT
RT NOW (DAILY)
EDITORIAL
3RD PARTY
17,621
16,940
15,542
16,977
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RTMAGAZINE.COM
Circulation
CIRCULATION ANALYSIS FOR 6 MONTH PERIOD JAN 2015 – AUG 2015 ALL DATA: PUBLISHERS OWN RECORDS AS OF SEPTEMBER 2015
Total Circulation
RT PRINT EDITION 19,550
RT DIGITAL EDITION 15,542
TOTAL CIRCULATION (UNDUPLICATED) 28,136
Geographic Distribution
Circulation Distribution
BY UNDUPLICATED
TOTAL CIRCULATION
BY PRINT
Circulation Stats
Jan Feb Mar Apr May June July Aug
REGULAR ISSUE - Core Publication: Qualied Sub 20,140 19,847 19,860 19,815 19,780 19,739 19,708 19,803
PROMO COPIES - Core Publication: Non Qualied 30 30 36 37 38 26 32 39
SHOW COPIES - Core Publication: Show Copies -- -- -- 150 200 -- 300 --
OTHER DISTR COPIES - Core Publication: Oce Copies, Promo, Misc 78 78 78 78 78 78 78 78
DIGITAL EDITION CIRCULATION 13,552 16,017 15,859 16,120 16,111 15,961 15,800 15,770
CIRC - DISTRIBUTION TOTAL 33,800 35,972 35,833 36,200 36,207 35,804 35,918 35,690
NEW ENGLAND 1,189
ME, NH, VT, MA, RI, CT
MIDDLE ATLANTIC 2,942
NY, NJ, PA
EAST NO CENTRAL 3,099
OH, IN, IL, MI, WI
WEST NO CENTRAL 1,406
MN, IA, MO, ND, SD, NE, KS
SOUTH ATLANTIC 4,218
DE, MD, VA, WV, NC, SC, GA, FL
6.08%
15.05%
15.85%
7.19%
21.58%
7.07%
9.44%
5.55%
12.18%
EAST SO CENTRAL 1,382
KY, TN, AL, MS
WEST SO CENTRAL 1,846
AR, LA, OK, TX
MOUNTAIN 1,086
MT, ID, WY, CO, NM, AZ, UT, NV
PACIFIC 2,382
AK, WA, OR, CA, HI
Occupational Breakdown
OCCUPATION TOTAL QUALIFIED
Pulmonary Physician 8,370
Respiratory Therapist 7,109
Respiratory Care Director/Manager/Supervisor 4,844
Sleep Specialist 581
Other 215
Respiratory Home Care Specialist 212
Pulmonary Rehab Specialist 191
Cardiopulmonary Specialist 136
Respiratory Care Educator 101
Clinical/Program Coordinator 29
Respiratory Care Nurse 9
E-NEWS
PRINT
13,910 6,956 19,913
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RTMAGAZINE.COM
Editorial Calendar
Features
COPD + Sleep
Ventilation
Simulation
Intubation
Market Analysis
CPAP Masks + Interfaces
Technology Insider
Oxygen
Tech Comparison Matrix A
CPAP Masks/Interfaces
Tech Comparison Matrix B
CPAP Systems
Respiratory Report
5.5.16
5.12.16
5.19.16
5.26.16
Features
COPD, Asthma &
Inhaled Corticosteroids
Pulse Oximetry/
Patient Monitoring
Oxygen
Pulmonary Rehab
Market Analysis
Spirometry/PFT
Technology Insider
Aerosol Delivery
Tech Comparison Matrix A
Capnography
Tech Comparison Matrix B
Resuscitation
Respiratory Report
6.2.16
6.9.16
6.16.16
6.23.16
6.30.16
Ad Close Date: 12.9.15
Ad Materials Due: 12.11.15
Mail Date: 1.11.16
Ad Close Date: 1.15.16
Ad Materials Due: 1.19.16
Mail Date: 2.15.16
Ad Close Date: 2.15.16
Ad Materials Due: 2.17.16
Mail Date: 3.15.16
Ad Close Date: 3.24.16
Ad Materials Due: 3.28.16
Mail Date: 4.22.16
Ad Close Date: 4.20.16
Ad Materials Due: 4.22.16
Mail Date: 5.19.16
Ad Close Date: 5.13.16
Ad Materials Due: 5.17.16
Mail Date: 6.14.16
MARCH
JANUARY FEBRUARY APRIL JUNEMAY
Features
Pediatric Respiratory Care
Aerosol Delivery
Ventilation
Spirometry/PFT
Market Analysis
Pulse Oximetry/
Patient Monitoring
Technology Insider
Bubble CPAP
Tech Comparison Matrix A
Secretion Clearance
Tech Comparison Matrix B
Endotracheal Tubes
Respiratory Report
1.7.16
1.14.16
1.21.16
1.28.16
Features
COPD Readmissions
Oxygen
Resuscitation
Ventilation
Market Analysis
Blood Gas
Technology Insider
Inhaled CO Therapy
Tech Comparison Matrix A
Spirometers
Tech Comparison Matrix B
Nebulizers
Respiratory Report
2.4.16
2.11.16
2.18.16
2.25.16
Features
ARDS
Pulse Oximetry/
Patient Monitoring
Cystic Fibrosis +
Secretion Clearance
CPAP
Market Analysis
Airway Management
Technology Insider
Spirometry/PFT
Tech Comparison Matrix A
Ventilation
Tech Comparison Matrix B
Oxygen
Respiratory Report
3.3.16
3.10.16
3.17.16
3.24.16
3.31.16
Features
E-cigarettes/
Smoking Cessation
Asthma + Aerosol Delivery
Spirometry/PFT
Humidication
Market Analysis
Secretion Clearance
Technology Insider
Ventilation
Tech Comparison Matrix A
Pulse Oximetry/
Patient Monitoring
Tech Comparison Matrix B
Blood Gas
Respiratory Report
4.7.16
4.14.16
4.21.16
4.28.16
FOCUS 2016* SLEEP 2016*
Webinar Oxygen • Podcast Alpha-1 Webinar COPD Management • Podcast CPAP Adherence
ONLINE PRINT
*Bonus Distribution
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RTMAGAZINE.COM
Features
Product Focus Issue
Respiratory Report
7.7.16
7.14.16
7.21.16
7.28.16
Features
Pulmonary Fibrosis
Pulse Oximetry/
Patient Monitoring
Oxygen
Airway Management
Market Analysis
Ventilation
Technology Insider
Resuscitation
Tech Comparison Matrix A
Nebulizers
Tech Comparison Matrix B
Spirometers
Respiratory Report
8.4.16
8.11.16
8.18.16
8.25.16
Features
Cardiopulmonary Disorders
Ventilation
Aerosol Delivery
Secretion Clearance
Market Analysis
Resuscitation
Technology Insider
ECMO
Tech Comparison Matrix A
Pulse Oximetry/Patient
Monitoring
Tech Comparison Matrix B
Simulation
Respiratory Report
9.1.16
9.8.16
9.15.16
9.22.16
9.29.16
Features
Asthma + GERD
Spirometry/PFT
Resuscitation
Blood Gas
Market Analysis
Capnography
Technology Insider
FeNO
Tech Comparison Matrix A
Ventilation
Tech Comparison Matrix B
Humidication
Respiratory Report
10.6.16
10.13.16
10.20.16
10.27.16
Features
Inuenza
Pulse Oximetry/
Patient Monitoring
Ventilation
Secretion Clearance
Market Analysis
Aerosol Delivery
Technology Insider
Blood Gas
Tech Comparison Matrix A
Oxygen
Tech Comparison Matrix B
Airway Management
Respiratory Report
11.3.16
11.10.16
11.17.16
11.24.16
Features
Buyer’s Guide
Respiratory Report
12.1.16
12.8.16
12.15.16
12.22.16
12.29.16
Ad Close Date: 6.10.16
Ad Materials Due: 6.14.16
Mail Date: 7.12.16
Ad Close Date: 7.20.16
Ad Materials Due: 7.22.16
Mail Date: 8.18.16
Ad Close Date: 8.12.16
Ad Materials Due: 8.16.16
Mail Date: 9.12.16
Ad Close Date: 9.7.16
Ad Materials Due: 9.9.16
Mail Date: 10.6.16
Ad Close Date: 10.12.16
Ad Materials Due: 10.14.16
Mail Date: 11.10.16
Ad Close Date: 11.21.16
Ad Materials Due: 11.23.16
Mail Date: 12.22.16
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Editorial Calendar
AARC 2016*
*Bonus Distribution
Webinar Asthma Management • Podcast Resuscitation Webinar COPD Readmissions • Podcast Pulmp Rehab + Physiotherapy
ONLINE PRINT
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RTMAGAZINE.COM
Overview
Take advantage of trackable results by advertising on rtmagazine.com! Be in
front of RT Magazine online audience when they are actively online consuming
our content. RT Magazine online audience is engaged!
26,602 average unique visitors per month
39,145 average page views per month
Coming into our site either through search engines or by clicking through
on a specic story they’ve seen in one of our e-mail newsletters, our online
audience is proven to be engaged with our content as you can see by the
numbers. You also benet from Run-of-Site advertising campaigns. Since site
visitors are coming in through literally hundreds and thousands of links in any
given month from search engines and specic articles, a Run-of-Site delivery
of your campaign ensures that your ads are running on as many pages as
possible for visibility, branding or driving trac to a specic area of your own
site.
Inventory is limited so make sure to reserve your ad positions early!
Web Site Advertising Opportunities
Leaderboard
Medium
Rectangle
Medium
Rectangle
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RTMAGAZINE.COM
E-Newsletter
Overview
Recipients of RT Magazine Editorial and Product E-Newsletters are hungry for
timely industry and product information. With open rates that average 20%,
your advertising message will be in front of the most elite group of respiratory
therapists who want to stay on top of their game!
You benet from reaching an audience that engages with our content monthly,
weekly and with Breaking News.
RT NOWDaily E-Newsletter
Stay in the know every day with RT NOWDaily E-Newsletter, which arrives in
your inbox every Monday, Tuesday, Wednesday, and Friday. These 7 news
briefs are curated from around the web and focus on getting you the most
time-sensitive respiratory industry news briefs to start your day.
Respiratory Report Weekly E-Newsletter
Respiratory Report is a weekly e-newsletter for the respiratory therapy
community, produced by the editors of RT: For Decision Makers in Respiratory
Care magazine. Repriatory Report helps respiratory care practitioners to keep
abreast of news and trends aecting clinical information, updates on trends,
practical insights, business tips, and news on the latest product and services.
RT covers clinical and current health care issues via in-depth facility proles,
case reports, and feature-length articles that address how health care issues
ultimately will aect the respiratory care eld.
The Top Ten Monthly E-Newsletter
Site analytics give us the added capability to see the 10 most popular stories of the
last month and we publish these Top 10 stories in its own dedicated e-newsletter.
You benet from being associated with the most important stories of the last
month. And since we already have the stats, open rates can go above 20% ensuring
high visibility of your brand.
Breaking News E-Newsletter
When something big happens in our industry, RT Magazine feels a responsibility to
break that news rst. Sponsoring the Breaking News e-newsletter associates your
brand with thought leadership and with breaking news that could impact our industry.
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RTMAGAZINE.COM
E-Newsletter
Program Features
Daily E-Newsletter
• Leaderboard - Zone 1 .......................................................................$4,250 month
• Leaderboard - Zone 2 .......................................................................$3,925 month
• Leaderboard - Zone 3 .......................................................................$3,450 month
Weekly E-Newsletter
• Leaderboard - Zone 1 .......................................................................$3,000 month
• Leaderboard - Zone 2 .......................................................................$2,000 month
• Leaderboard - Zone 3 .......................................................................$1,000 month
• Leaderboard - Zone 4 .......................................................................... $750 month
• Leaderboard - Zone 5 .......................................................................... $750 month
Breaking News
• Leaderboard - Zone 1 .......................................................................$3,000 month
Top Ten
• Leaderboard - Zone 1 .......................................................................$3,000 month
• Leaderboard - Zone 2 .......................................................................$2,000 month
• Leaderboard - Zone 3 .......................................................................$1,000 month
Leaderboard: 728 x 90, gif, jpg, 45kb
Specs
Leaderboard - Zone 1
Leaderboard - Zone 2
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RTMAGAZINE.COM
E-Blast
Overview
Driving trac for a particular product or special oer by renting RT Magazine’s
e-mail list gives you the opportunity to own the message and not share that
e-mail with anyone else. It’s 100% yours timed to meet your specic needs for
product launches or special oers that have limited time-frames before the oer
expires. So renting our list delivers that sense of urgency for recipients to click
on your oer driving trac to your product or coupon page. Available dates are
limited so please contact Roy Felts at rfelts@allied360.com for open inventory.
Program Features
Multisponsor ................... $400 per listing | $100 production charge
• Client Logo and URL link
• Client-provided materials
• Sent to editorial preference list
• 300 to 500 words from editorial must be included
(highlighting pertinent information to e-blast)
Third Party ..................................$300/CPM | $200 production charge
• Client-provided materials (fully coded HTML or static image)
• 3rd-party preference list
Specs
Additional Materials Needed
• Click-through URLs
• E-mail append list for test and nal distribution
• Please identify who is responsible for nal approval
• .ZIP le with HTML, images, back-up test and distribution list and preferred
method of asset provision
Dimensions File Size Format
Image 800x600 200k max Static jpg or gif
HTML 800x600 200k max Incline CSS only
SPECIAL INSTRUCTIONS: Full URL for all links and image source les
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RTMAGAZINE.COM
Digital Edition
Overview
As the Digital Edition sponsor you gain high visibility and high-impact
around reader-engagement with the digital replica of our print edition.
You’re the rst thing the reader sees! So you benet from the rst
moment the reader opens the issue. This positions you as a leader
in the industry and ahead of your competition. Archived on the site
with promotional mailings each month driving readers to the digital
edition, you’re gaining exposure constantly through every month.
Full Page: See rates & specs page
Leaderboard: 728 x 90, gif or jpg, 45kb
Banner Ad: 940 x 60, gif or jpg, 45kb
Specs
Program Features
Primary Sponsorship ........................................... $2,500 issue/edition
• Single or multiple issue sponsorship or digital edition
• Left-hand page facing the digital edition front cover
• Leaderboard (728x90) on two separate e-blasts for each edition
• Trac driver promotional items
• Sponsorship recognition on digital edition promotion ad in print
Digital Ad Link .........................................................$150/$100 additional
• Live link on ad and in Ad Index
Banner Ad .................................................................................$350/per unit
• Rotating Banner Ad that will appear above the digital edition (max 3)
Enhanced Digital Ad
• Substitute the print ad with one designed with the digital format in mind
• Place unique buttons and calls for action that will drive interaction with your ad
• Your ad can be linked to any URL (max 4)
Enhanced Digital Ad Extras
• Basic Enhancement Link ............................................... $150 | $100/additional
• Digital Call for Action Ad (7.875x10.75 PDF) ................................................. $500
• Digital Call for Action Spread (15.75x10.75 PDF) .....................................$1,000
• Multimedia Add On (YouTube or Vimeo formats only):
- Audio .................................................................................. $175 | 2 minutes
- Video ................................................................................... $200 | 2 minutes
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Tablet Edition
Overview
Our tablet editions oer enhanced features such as slide shows, podcasts,
videos, and much more that make reading the latest issue truly interactive
and unique.
Specs
Program Features
SFP (Straight from Print) ............................................$250 total
• Placement of print ad in the tablet edition
• URL link to client website
• Hot spot created over client logo and URL
• Full ownership of screen
DFT (Designed for Tablet) ..........................................$600 total
• Submitted digital focused unit
• Created ad can be viewed at 100% on tablet
• Includes digital call to actions that increase engagement
• Advanced URL link creation - up to 4 links with features
• Full ownership of screen
EFT (Enhanced for Tablet) ............................... Starts at $1,100
• Custom ad creation for the tablet
• Advanced interactive features including slideshows, videos, scrolling content
• Includes digital call to actions that increase engagement
• Advanced URL link creation - up to 4 links with features
• Multipage options - 3 advanced features and links per page*
• Full ownership of screen
*additional charges may apply
Full Page: See rates & specs page
Leaderboard: 728 x 90, gif or jpg, 45kb
Advertiser Logo: 125 x 125, gif or jpg, 45kb
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Feature Report
Overview
When you have the need to capture full lead information, a Feature
Report can meet this goal! In addition to lead generation a Feature
Report is also a thought-leadership opportunity that positions your brand
around solving an industry challenge or issue. Written by RT Magazine
ensures that the content won’t be perceived as an “advertisement”
written by the sponsor. Co-branded content written by our editors
creates more credibility, therefore is more successful in lead-generation
and positioning the sponsor as a thought leader in the industry.
We gate the content with a registration form on our site in The Resource
Center. Then we create a full marketing campaign to drive trac for
registrations that become leads for you. Full contact information for
you to be able to follow-up with and start the lead nurturing process.
Sponsorship benets from a Feature Report are numerous. Feature
Reports are exceptional programs for branding, promoting the
sponsor as a subject matter expert, generating leads, and provide
great leave-behinds for your sales team or for use at trade shows.
Page Count: 8 min.
Size: 8.5 (w) x 11 (h) - high res pdf or original art
Images: 6-8 - 4 (w) x 6 (h), 300 dpi or 2000 px (w)
Advertiser Logo: 300 dpi, eps, jpg
Specs
$17,000 total | promoted for 6 months
Program Features
Production time frame – 12 weeks from signed insertion date
• Promotional trac drivers across platforms
• Accessible on the website for 3 months
• Customized registration page
• Sponsorship recognition on report cover
• One full-page 4-color ad within the report
• Lead retrieval options include daily, weekly, or monthly reporting
Additional Materials Needed
• Logo with URL link
• Up to three custom registration questions (optional)
• Title suggestion – we will review with editorial and rene as needed to optimize for SEO
• Three to ve key bullet point themes that are relevant to the title
• Point of contact for interview (name, phone, and e-mail)
• Charts, gures, analyst reports, photos, etc to provide context (optional)
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Webinar
Overview
Webinars are highly engaging platforms that allow attendees to interact with
the moderator and panel visually with educational slides as well as interact
directly through chat and Q&A. This higher level of interactivity gives the
sponsor elevated benets of branding and direct contact with the attendees.
Sponsors also benet from the multiple marketing eorts we put in place with
e-mail and web promotions to drive registrations and attendees to the live
event as well as attendees to the archived event with all of the registration and
attendee contact information given to you as leads.
Webinars can be multi-sponsored, single sponsored or custom. Regardless, sponsors
benet from months of lead-generation and branding to the archived event to keep
your lead nurturing eorts supported for an extended period of time.
Specs
60 minutes | $15,000 total | promoted 4 months
30 minutes | $9,000 total | promoted 4 months
Program Features
• Live or recorded, audio plus PowerPoint presentation
• Custom-developed webinar will be moderated by Chief Editor
• Customized registration page
• Marketing trac driving campaign
• Lead-retrieval options include daily, weekly, or monthly reporting
• Archived for 3 months
Advertiser Logo: 300 dpi, eps, jpg
Webinar programs require minimum of 3 months lead time for development,
marketing, and registration. Event date will not be set earlier than 90 days
from receiving the signed contract.
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Video Showcase
Overview
Telling your story with short videos is a highly engaging way to draw an
audience into your message. So you’ve created a video, now what? You need
to drive trac to it and we’ve got your audience!
For videos already in the public domain, we will keep the video with open
access on our site. For videos that are not available in the public domain,
we gate the video for registration making the video a lead-generation
platform for you.
In either case, we create multiple e-mail and web promotions to drive trac
to your video so you gain that added visibility from our audience.
Video: YouTube or Vimeo formats only
Short Description: 200 words max
Specs
$2,000 per video | posted for 1 year
$1,000 set up fee for editorial involvement
Program Features
Production time frame - 4 weeks from signed insertion date
• Video URL link or embedded YouTube link hosted in Resource Center
• Promotional trac drivers across platforms
*Artwork supplied from our sister company, The Hearing Review.
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Content development We facilitate the creation of a community where all content
is consumer-oriented and industry specic. This could include RT Magazine editorial
content, Q&A, government and regulators content, your branded content, blogs,
industry experts, and interactive industry expert blogs.
Analytics Reports containing the micro site ranking with the other sections of the
website and daily site trac for the micro site.
Program Features
Production time frame - 4 weeks from signed insertion date
• Link from site homepage
• Interactive link/ad with the monthly digital edition
• Promotional trac drivers across platforms
Dedicated Communities
Overview
As marketers you are constantly challenged to drive more new customers to
your sites because you are challenged to constantly expand your audience and
your reach and ultimately revenue. You’ve got your existing returning base of
customers to your site. So how do you really take an aggressive step in growing
your audience on your site beyond running banner campaigns in multiple
places? Consolidate your eorts with a partnership with the leading media
brand, RT Magazine.
What a community on our site accomplishes for you:
Focused eort A community takes your multiple banner campaigns across
multiple sites and focuses your eorts in one place. Eciency.
Content marketing As publishers, we’ve been in the content marketing
business for the respiratory market for over 20 years. We leverage this
expertise for your audience engagement and your community! Expert content.
We leverage all of our platforms to drive trac and engagement Our content
is published in e-mail, social media and other dedicated marketing channels
that you don’t have time to maintain, we do it for you! You have more time to
do the rest of your job!
Linking back to your site increases your audience and reach By having literally
hundreds of ways of linking back to your site, we create a constant funnel of
trac to your corporate site. Your goal is accomplished!
Advertiser Logo: 150x140 with URL 300 dpi, eps, jpg
Leaderboard: 728 x 90, gif or jpg, 45kb
Specs
$5,000 month (min. 6 months) | $5,000 set up fee
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White Paper
Overview
Our white paper download program oers a direct channel to place your
abstracts and white papers in the hands of respiratory care professionals. We
provide you with the complete contact registration leads for those professionals
who download your paper, giving you the perfect opportunity to initiate follow-
up conversations.
Program Features
Production time frame - 2.5 weeks from signed insertion date
• Link from homepage
• Promotional trac drivers across platforms
• Registration page with two custom questions
• Lead-retrieval options include daily, weekly, or monthly reporting
Specs
Page Count: not required but recommend 6-10 pages
Size: 8.5 (w) x 11 (h) - high res pdf
Short Description: 200 words or less
Additional Materials Needed
• Advertiser Logo (150x140) with URL 300 dpi, eps, jpg
• Completed whitepaper in PDF format
• Customized registration page
Specs
$6,000 total | $700 per page for content creation
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RTMAGAZINE.COM
Buyer’s Guide
Overview
Our Buyer’s Guide summarizes and highlights the companies serving the
market. The guide is published every year and hosted throughout the year
on the web. This is a resource that purchasing decision-makers will refer to
throughout the year.
Program Features
• Company logo and display ad call out, plus one of the following:
• Featured Listing - Enhanced ..................................................... $450/per listing
- Short company prole
• Advertorial Prole - 1/4 Page ..................................................... $635/per listing
- Expanded company prole and one image
• Advertorial Prole - 1/2 Page ................................................. $1,140/per listing
- Expanded company prole and one image
• Advertorial Prole - Full Page .................................................$2,564/per listing
- Extended company prole and two images
Specs
Short Description: 50 words max
Expanded Description:
- 1/4 Page: 115 words max
- 1/2 Page: 225 words max
Extended Description: 525 words max
Advertiser Logo: 300 dpi, eps, jpg
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RTMAGAZINE.COM
Overview
Your Content, Our Reach
We can host your content on our website to help you gain exposure and
provide you with valuable lead data. By letting us host your Whitepaper, Case
Study, Product Catalogs, Webinars, Podcast and many other types of les,
you are added to a vast medical library that focuses on your industry. We
can leverage our multi-level platform to drive exposure to you content and in
return, delivery the quality leads to help your ROI.
Program Features
• Hosting of multiple documents or les over the life of the program
• Ongoing promotion of content and visitor data capture until the program
leads are met
• Specialized website sections dedicated to specic content types with lead capture
• Lead data capture will provide you with name, company and contact point
(address, phone, e-mail)*
*min requirement of one valid contact point
• Lead data report delivered to advertiser weekly
• Specialized marketing campaign that leverages multiple products to
drive trac to your content and identify the highest value leads
• Prepayment of program prior to live date
Pay Per Lead
Specs
Advertiser Rate $25/per lead*
*100 lead purchase minimum
Text based documents: Preferred: max
size 8.5 (w) x 11 (h) – print quality pdf
Document Title: 100-150 characters
Document Overview: 200 words or less
Contact E-mail: e-mail for report delivery
Multimedia les: please contact us for specs
Don’t have a whitepaper, featured report or specs data charts?
Allied 360 can help you develop multiple types of documents for hosting
starting at $700/page (2 page min.)
P20
RTMAGAZINE.COM
Full Color Ad Size Live Area Trim Size Bleed Size 1x 3x 6x 12x 18x 24x 30x
Spread 15.5 x 10.25 15.75 x 10.75 16 x 11 $10,340 $9,970 $9,700 $9,430 $9,190 $8,970 $8,710
Full Page 7.375 x 10.25 7.875 x 10.75 8.125 x 11 $5,320 $5,135 $5,000 $4,865 $4,745 $4,635 $4,515
1⁄2 Page Horizontal 7 x 4.875 - - $3,955 $3,835 $3,745 $3,650 $3,560 $3,475 $3,405
1⁄3 Page Vertical 2.375 x 10 - - $3,260 $3,155 $3,090 $3,025 $2,940 $2,890 $2,830
1⁄4 Page Vertical 3.375 x 4.875 - - $2,840 $2,755 $2,695 $2,640 $2,600 $2,535 $2,490
Rates & Specs
Desktop/Tablet
Dimensions
Mobile
Dimensions Supported File Types Max. File Size Animation Gif.
Max. Length
Max. Number
of Frames Rates
Leaderboard 728 x 90 320 x 50 jpg, gif 45 kb 30 sec 3 $1,500/mo
Medium Rectangle 300 x 250 300 x 100 jpg, gif 45 kb 30 sec 3 $1,000-1,500/mo
Bottom Banner 940 x 60 300 x 50 jpg, gif 45 kb 30 sec 3 $1,000/mo
Interstitial 640 x 480 - jpg, gif 45 kb - - $3,000/mo
DESIGN GUIDELINES: For high resolution devices, please provide double-sized ad units with your standard ad creatives. Ad unit content must be clearly distinguishable from normal web-
page content (i.e. ad unit must have clearly dened borders and not be confused with normal page content). Materials must be submitted 10 days prior to campaign start.
Print
Online
SPREAD
1/3 VERT.
1/4 PAGE
FULL PAGE
1/2 PAGE
HORIZONTAL
PREFERRED POSITIONS
Premium:
Premium Placement ............................... $625
Color Rates:
Spot Color .............................................. $350-700
SEND AD MATERIALS TO: SARAH WALL 913.955.2776, FAX 913.647.6108, SWALL@ALLIED360.COM
FILE UPLOAD LINK: anthemcloud.egnyte.com/ul/FbcUW3JXy9
P21
RTMAGAZINE.COM
Contact
Corporate Headquarters
RT Magazine
4303 W 119th St, Leawood, KS 66209
913.894.6923 f. 913.894.6932
rtmagazine.com
Roy Felts
Publisher/Ad Sales
rfelts@allied360.com
937.550.4413
310.283.2321
Business & Sales
Mike Fratantoro
Chief Editor
mikefrat@allied360.com
424.235.8045
Cassandra Perez
Associate Editor
cperez@allied360.com
818.285.8797
Editorial
Eli Patterson
Creative Manager
epatterson@allied360.com
913.955.2728
Sara Crider
Art Director
scrider@allied360.com
913.955.2752
Sarah Wall
Advertising Coordinator
swall@allied360.com
913.955.2776
Production

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