Allied Media Kit RT 2016
2016-03-30
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2016 RT MAGAZINE media kit Content Meet the Editor Editorial Board Hassan S. Alorainy, BSrc, RRT Senior Clinical Respiratory Specialist King Faisal Specialist Hospital & Research Centre Mike Fratantoro | Chief Editor 424.235.8045 mikefrat@allied360.com Mike Fratantoro brings several years of media experience to RT Magazine’s editorial leadership. His goal for the RT brand is to expand the magazine’s focus on digital/ social media engagement to support its traditional media and improve dialogue between clinicians and product manufacturers. With the guidance of RT Magazine’s editorial advisory board, he and the RT staff work together to share the most vital, timely, and actionable information available to support respiratory care efforts. In 2016, RT Magazine is focusing on our digital media properties, specifically our tablet/mobile application and our digital webinar projects, which both provide our content to readers on demand anywhere and at any time. As more and more of our 20,000+ monthly subscribers engage with our content through tablets, smartphones, and the Web, the opportunity for greater interaction between our Anna Campo, BSRT, RRT, RCP Vice President Clinical Services Access Respiratory Homecare Rick Carter, PhD, MPH, MBA Professor of Health and Kinesiology Lamar University Michael Cawley, PharmD, RPH, RRT, CPFT Professor of Clinical Pharmacy Philadelphia College of Pharmacy Claudio F. Donner, MD Medical Director of Mondo Medico, Multidisciplinary & Rehabilitation Outpatient Clinic Jonathan D. Finder, MD Professor of Pediatrics University of Pittsburgh School of Medicine John R. Goodman, BS, RRT Executive Vice President, Technical & Professional Services Transtracheal Systems readers and our advertisers is growing every day. Mark Grzeskowiak, RRT Registered Respiratory Therapist RT Magazine’s Editorial Advisory Board, which includes prominent academics, Michael Hewitt, RRT-NPS, RCP, FAARC, FCCM Chair of the Respiratory Section Society of Critical Care Medicine eminent pulmonologists, and expert hospital-based respiratory therapists, keeps us apprised of the latest developments in best practices in respiratory care. RTMAGAZINE.COM Jennifer Mahone, BS, RRT-NPS Neonatal/Pediatric Clinical Specialist Reading Hospital Paul J. Mathews PhD, RRT, FCCM, FCCP, FAARC Associate Professor of Respiratory Care, Associate Professor in Physical Therapy, & Adjunct Associate Professor University of Kansas Paul Nuccio, MS, RRT, FAARC Director of Pulmonary Services Brigham & Women’s Hospital Matthew J. O’Brien, MS, RRT, RPFT Manager of the Pulmonary Diagnostic Lab University of Wisconsin Hospital & Clinics Diagnostic Specialty Section Chair American Association for Respiratory Care Michael Provencher, RRT, MPH Manager of Respiratory Care, Pulmonary, Critical Care, & Sleep Medicine Mercy Hospital (Portland, Maine) William Pruitt, MBA, RRT, AE-C, CPFT, FAARC Senior Instructor & Dir. of Clinical Education Department of Cardiorespiratory Care University of South Alabama Brian L. Tiep, MD Medical Director Respiratory Disease Management Institute Director of Pulmonary Rehabilitation City of Hope Cancer Center P 2 Audience Audience Audience by Occupation RT Magazine allows innovative marketers to leverage print, online, e-newsletter, and interactive opportunities that maximize marketing dollars and create resultsoriented programs. RT Magazine delivers complete coverage of products, trends, and resources for the healthcare technology management field. 26,602 18,179 Audience by Distribution 7.03% 38.28% 22.42% pulmonary physician 26,690 respiratory therapist E-NEWS MAGAZINE respiratory care dir/mgr/supr UNIQUE WEBSITE VISITORS other 32.27% E-Newsletter Breakdown Web Statistics YEAR AVG. VISITS AVG. UNIQUES AVG. PAGE VIEWS 2015 39,145/MO 26,602/MO 52,882/MO 17,621 16,940 15,542 3,898 LIKES 2,165 FOLLOWERS AUDIENCE Analysis for 6 month period Jan 2015 – Aug 2015 RTMAGAZINE.COM 2,658 MEMBERS 16,977 respiratory report RT Now (DAILY) editorial 3rd party ALL DATA: PUBLISHERS OWN RECORDS AS OF SEPTEMBER 2015 P 3 Circulation Circulation Distribution Total Circulation rt PRINT edition 19,550 rt DIGITAL edition 15,542 TOTAL CIRCULATION (UNDUPLICATED) 28,136 E-news 13,910 Occupational Breakdown PRINT 19,913 6,956 by unduplicated total circulation OCCUPATION TOTAL QUALIFIED Pulmonary Physician 8,370 Respiratory Therapist 7,109 Respiratory Care Director/Manager/Supervisor 4,844 Sleep Specialist Geographic Distribution 12.18% 581 1,189 2,942 215 Respiratory Home Care Specialist 212 MIDDLE ATLANTIC Pulmonary Rehab Specialist 191 EAST NO CENTRAL Cardiopulmonary Specialist 136 Respiratory Care Educator 101 ME, NH, VT, MA, RI, CT NY, NJ, PA EAST SO CENTRAL 1,382 WEST SO CENTRAL 1,846 MOUNTAIN 1,086 PACIFIC 2,382 KY, TN, AL, MS AR, LA, OK, TX OH, IN, IL, MI, WI 3,099 MT, ID, WY, CO, NM, AZ, UT, NV WEST NO CENTRAL 1,406 SOUTH ATLANTIC 4,218 MN, IA, MO, ND, SD, NE, KS 29 Respiratory Care Nurse 15.05% 5.55% NEW ENGLAND Other Clinical/Program Coordinator 6.08% DE, MD, VA, WV, NC, SC, GA, FL AK, WA, OR, CA, HI 9.44% 15.85% 7.07% 7.19% 21.58% 9 by print Circulation Stats Jan Feb Mar Apr May June July Aug regular issue - Core Publication: Qualified Sub 20,140 19,847 19,860 19,815 19,780 19,739 19,708 19,803 promo copies - Core Publication: Non Qualified 30 30 36 37 38 26 32 39 Show copies - Core Publication: Show Copies -- -- -- 150 200 -- 300 -- other distR copies - Core Publication: Office Copies, Promo, Misc 78 78 78 78 78 78 78 78 DIGITAL edition CIRCULATION 13,552 16,017 15,859 16,120 16,111 15,961 15,800 15,770 CIRC - DISTRibution TOTAL 33,800 35,972 35,833 36,200 36,207 35,804 35,918 35,690 CIRCULATION Analysis for 6 month period Jan 2015 – Aug 2015 RTMAGAZINE.COM ALL DATA: PUBLISHERS OWN RECORDS AS OF SEPTEMBER 2015 P 4 Editorial Calendar *Bonus Distribution JANUARY FEBRUARY MARCH Features Pediatric Respiratory Care Features COPD Readmissions Features ARDS Aerosol Delivery Oxygen Ventilation Resuscitation Pulse Oximetry/ Patient Monitoring Spirometry/PFT Ventilation Cystic Fibrosis + Secretion Clearance ONLINE PRINT CPAP MAY FOCUS 2016* SLEEP 2016* Features E-cigarettes/ Smoking Cessation Features COPD + Sleep Asthma + Aerosol Delivery Spirometry/PFT Humidification Ventilation JUNE Features COPD, Asthma & Inhaled Corticosteroids Simulation Pulse Oximetry/ Patient Monitoring Intubation Oxygen Pulmonary Rehab Market Analysis Pulse Oximetry/ Patient Monitoring Market Analysis Blood Gas Market Analysis Airway Management Market Analysis Secretion Clearance Market Analysis CPAP Masks + Interfaces Market Analysis Spirometry/PFT Technology Insider Bubble CPAP Technology Insider Inhaled CO Therapy Technology Insider Spirometry/PFT Technology Insider Ventilation Technology Insider Oxygen Technology Insider Aerosol Delivery Tech Comparison Matrix A Secretion Clearance Tech Comparison Matrix A Spirometers Tech Comparison Matrix A Ventilation Tech Comparison Matrix A Pulse Oximetry/ Patient Monitoring Tech Comparison Matrix A CPAP Masks/Interfaces Tech Comparison Matrix A Capnography Tech Comparison Matrix B Endotracheal Tubes Tech Comparison Matrix B Nebulizers Tech Comparison Matrix B Oxygen Tech Comparison Matrix B CPAP Systems Tech Comparison Matrix B Resuscitation Respiratory Report 1.7.16 1.14.16 1.21.16 1.28.16 Respiratory Report 2.4.16 2.11.16 2.18.16 2.25.16 Respiratory Report 3.3.16 3.10.16 3.17.16 3.24.16 3.31.16 Respiratory Report 5.5.16 5.12.16 5.19.16 5.26.16 Respiratory Report 6.2.16 6.9.16 6.16.16 6.23.16 6.30.16 Webinar Oxygen • Podcast Alpha-1 Ad Close Date: 12.9.15 Ad Materials Due: 12.11.15 Mail Date: 1.11.16 RTMAGAZINE.COM APRIL Ad Close Date: 1.15.16 Ad Materials Due: 1.19.16 Mail Date: 2.15.16 Ad Close Date: 2.15.16 Ad Materials Due: 2.17.16 Mail Date: 3.15.16 Tech Comparison Matrix B Blood Gas Respiratory Report 4.7.16 4.14.16 4.21.16 4.28.16 Webinar COPD Management • Podcast CPAP Adherence Ad Close Date: 3.24.16 Ad Materials Due: 3.28.16 Mail Date: 4.22.16 Ad Close Date: 4.20.16 Ad Materials Due: 4.22.16 Mail Date: 5.19.16 Ad Close Date: 5.13.16 Ad Materials Due: 5.17.16 Mail Date: 6.14.16 P 5 Editorial Calendar *Bonus Distribution AUGUST JULY SEPTEMBER OCTOBER NOVEMBER DECEMBER Features Buyer’s Guide AARC 2016* Features Product Focus Issue Features Pulmonary Fibrosis Features Cardiopulmonary Disorders Features Asthma + GERD Features Influenza Pulse Oximetry/ Patient Monitoring Ventilation Spirometry/PFT Aerosol Delivery Resuscitation Pulse Oximetry/ Patient Monitoring Secretion Clearance Blood Gas Market Analysis Ventilation Market Analysis Resuscitation Market Analysis Capnography Market Analysis Aerosol Delivery Technology Insider Resuscitation Technology Insider ECMO Technology Insider FeNO Technology Insider Blood Gas Tech Comparison Matrix A Nebulizers Tech Comparison Matrix A Pulse Oximetry/Patient Monitoring Tech Comparison Matrix A Ventilation Tech Comparison Matrix A Oxygen Tech Comparison Matrix B Spirometers Tech Comparison Matrix B Simulation Tech Comparison Matrix B Humidification Tech Comparison Matrix B Airway Management Respiratory Report 8.4.16 8.11.16 8.18.16 8.25.16 Respiratory Report 9.1.16 9.8.16 9.15.16 9.22.16 9.29.16 Respiratory Report 10.6.16 10.13.16 10.20.16 10.27.16 Respiratory Report 11.3.16 11.10.16 11.17.16 11.24.16 Oxygen ONLINE PRINT Airway Management Respiratory Report 7.7.16 7.14.16 7.21.16 7.28.16 Webinar Asthma Management • Podcast Resuscitation Ad Close Date: 6.10.16 Ad Materials Due: 6.14.16 Mail Date: 7.12.16 RTMAGAZINE.COM Ad Close Date: 7.20.16 Ad Materials Due: 7.22.16 Mail Date: 8.18.16 Ad Close Date: 8.12.16 Ad Materials Due: 8.16.16 Mail Date: 9.12.16 Ventilation Secretion Clearance Respiratory Report 12.1.16 12.8.16 12.15.16 12.22.16 12.29.16 Webinar COPD Readmissions • Podcast Pulmp Rehab + Physiotherapy Ad Close Date: 9.7.16 Ad Materials Due: 9.9.16 Mail Date: 10.6.16 Ad Close Date: 10.12.16 Ad Materials Due: 10.14.16 Mail Date: 11.10.16 Ad Close Date: 11.21.16 Ad Materials Due: 11.23.16 Mail Date: 12.22.16 P 6 Web Site Advertising Opportunities Overview Take advantage of trackable results by advertising on rtmagazine.com! Be in front of RT Magazine online audience when they are actively online consuming Leaderboard our content. RT Magazine online audience is engaged! 26,602 average unique visitors per month 39,145 average page views per month Medium Rectangle Coming into our site either through search engines or by clicking through on a specific story they’ve seen in one of our e-mail newsletters, our online audience is proven to be engaged with our content as you can see by the numbers. You also benefit from Run-of-Site advertising campaigns. Since site visitors are coming in through literally hundreds and thousands of links in any given month from search engines and specific articles, a Run-of-Site delivery of your campaign ensures that your ads are running on as many pages as possible for visibility, branding or driving traffic to a specific area of your own site. Medium Rectangle Inventory is limited so make sure to reserve your ad positions early! RTMAGAZINE.COM P 7 E-Newsletter Overview Recipients of RT Magazine Editorial and Product E-Newsletters are hungry for The Top Ten Monthly E-Newsletter timely industry and product information. With open rates that average 20%, Site analytics give us the added capability to see the 10 most popular stories of the your advertising message will be in front of the most elite group of respiratory last month and we publish these Top 10 stories in its own dedicated e-newsletter. therapists who want to stay on top of their game! You benefit from being associated with the most important stories of the last month. And since we already have the stats, open rates can go above 20% ensuring You benefit from reaching an audience that engages with our content monthly, high visibility of your brand. weekly and with Breaking News. Breaking News E-Newsletter RT NOW Daily E-Newsletter When something big happens in our industry, RT Magazine feels a responsibility to Stay in the know every day with RT NOW Daily E-Newsletter, which arrives in break that news first. Sponsoring the Breaking News e-newsletter associates your your inbox every Monday, Tuesday, Wednesday, and Friday. These 7 news brand with thought leadership and with breaking news that could impact our industry. briefs are curated from around the web and focus on getting you the most time-sensitive respiratory industry news briefs to start your day. Respiratory Report Weekly E-Newsletter Respiratory Report is a weekly e-newsletter for the respiratory therapy community, produced by the editors of RT: For Decision Makers in Respiratory Care magazine. Repriatory Report helps respiratory care practitioners to keep abreast of news and trends affecting clinical information, updates on trends, practical insights, business tips, and news on the latest product and services. RT covers clinical and current health care issues via in-depth facility profiles, case reports, and feature-length articles that address how health care issues ultimately will affect the respiratory care field. RTMAGAZINE.COM P 8 E-Newsletter Program Features Specs Daily E-Newsletter • Leaderboard - Zone 1........................................................................$4,250 month • Leaderboard - Zone 2........................................................................$3,925 month • Leaderboard - Zone 3........................................................................$3,450 month Leaderboard: 728 x 90, gif, jpg, 45kb Weekly E-Newsletter • Leaderboard - Zone 1........................................................................$3,000 month • Leaderboard - Zone 2........................................................................$2,000 month • Leaderboard - Zone 3........................................................................$1,000 month • Leaderboard - Zone 4...........................................................................$750 month • Leaderboard - Zone 5...........................................................................$750 month Leaderboard - Zone 1 Breaking News • Leaderboard - Zone 1........................................................................$3,000 month Top Ten • Leaderboard - Zone 1........................................................................$3,000 month • Leaderboard - Zone 2........................................................................$2,000 month • Leaderboard - Zone 3........................................................................$1,000 month RTMAGAZINE.COM Leaderboard - Zone 2 P 9 E-Blast Overview Specs Driving traffic for a particular product or special offer by renting RT Magazine’s e-mail list gives you the opportunity to own the message and not share that e-mail with anyone else. It’s 100% yours timed to meet your specific needs for product launches or special offers that have limited time-frames before the offer expires. So renting our list delivers that sense of urgency for recipients to click on your offer driving traffic to your product or coupon page. Available dates are limited so please contact Roy Felts at rfelts@allied360.com for open inventory. Program Features Dimensions File Size Format Multisponsor.................... $400 per listing | $100 production charge Image 800x600 200k max Static jpg or gif • Client Logo and URL link HTML 800x600 200k max Incline CSS only • Client-provided materials SPECIAL INSTRUCTIONS: Full URL for all links and image source files • Sent to editorial preference list • 300 to 500 words from editorial must be included (highlighting pertinent information to e-blast) Third Party...................................$300/CPM | $200 production charge • Client-provided materials (fully coded HTML or static image) • 3rd-party preference list RTMAGAZINE.COM Additional Materials Needed • Click-through URLs • E-mail append list for test and final distribution • Please identify who is responsible for final approval • .ZIP file with HTML, images, back-up test and distribution list and preferred method of asset provision P 10 Digital Edition Overview Program Features As the Digital Edition sponsor you gain high visibility and high-impact Primary Sponsorship............................................$2,500 issue/edition around reader-engagement with the digital replica of our print edition. • Single or multiple issue sponsorship or digital edition You’re the first thing the reader sees! So you benefit from the first • Left-hand page facing the digital edition front cover moment the reader opens the issue. This positions you as a leader • Leaderboard (728x90) on two separate e-blasts for each edition in the industry and ahead of your competition. Archived on the site • Traffic driver promotional items with promotional mailings each month driving readers to the digital edition, you’re gaining exposure constantly through every month. Specs • Sponsorship recognition on digital edition promotion ad in print Digital Ad Link.......................................................... $150/$100 additional • Live link on ad and in Ad Index Banner Ad..................................................................................$350/per unit • Rotating Banner Ad that will appear above the digital edition (max 3) Full Page: See rates & specs page Leaderboard: 728 x 90, gif or jpg, 45kb Banner Ad: 940 x 60, gif or jpg, 45kb Enhanced Digital Ad • Substitute the print ad with one designed with the digital format in mind • Place unique buttons and calls for action that will drive interaction with your ad • Your ad can be linked to any URL (max 4) Enhanced Digital Ad Extras • Basic Enhancement Link................................................ $150 | $100/additional • Digital Call for Action Ad (7.875x10.75 PDF).................................................. $500 • Digital Call for Action Spread (15.75x10.75 PDF)......................................$1,000 • Multimedia Add On (YouTube or Vimeo formats only): - Audio................................................................................... $175 | 2 minutes - Video.................................................................................... $200 | 2 minutes RTMAGAZINE.COM P 11 Tablet Edition Overview Program Features Our tablet editions offer enhanced features such as slide shows, podcasts, SFP (Straight from Print).............................................$250 total videos, and much more that make reading the latest issue truly interactive • Placement of print ad in the tablet edition and unique. • URL link to client website • Hot spot created over client logo and URL • Full ownership of screen Specs DFT (Designed for Tablet)...........................................$600 total • Submitted digital focused unit • Created ad can be viewed at 100% on tablet • Includes digital call to actions that increase engagement Full Page: See rates & specs page Leaderboard: 728 x 90, gif or jpg, 45kb Advertiser Logo: 125 x 125, gif or jpg, 45kb • Advanced URL link creation - up to 4 links with features • Full ownership of screen EFT (Enhanced for Tablet)................................ Starts at $1,100 • Custom ad creation for the tablet • Advanced interactive features including slideshows, videos, scrolling content • Includes digital call to actions that increase engagement • Advanced URL link creation - up to 4 links with features • Multipage options - 3 advanced features and links per page* • Full ownership of screen *additional charges may apply RTMAGAZINE.COM P 12 Feature Report $17,000 total | promoted for 6 months Overview Program Features When you have the need to capture full lead information, a Feature • Promotional traffic drivers across platforms Production time frame – 12 weeks from signed insertion date Report can meet this goal! In addition to lead generation a Feature • Accessible on the website for 3 months Report is also a thought-leadership opportunity that positions your brand • Customized registration page around solving an industry challenge or issue. Written by RT Magazine • Sponsorship recognition on report cover ensures that the content won’t be perceived as an “advertisement” • One full-page 4-color ad within the report written by the sponsor. Co-branded content written by our editors • Lead retrieval options include daily, weekly, or monthly reporting creates more credibility, therefore is more successful in lead-generation and positioning the sponsor as a thought leader in the industry. Specs We gate the content with a registration form on our site in The Resource Center. Then we create a full marketing campaign to drive traffic for registrations that become leads for you. Full contact information for Page Count: 8 min. you to be able to follow-up with and start the lead nurturing process. Size: 8.5 (w) x 11 (h) - high res pdf or original art Images: 6-8 - 4 (w) x 6 (h), 300 dpi or 2000 px (w) Sponsorship benefits from a Feature Report are numerous. Feature Advertiser Logo: 300 dpi, eps, jpg Reports are exceptional programs for branding, promoting the sponsor as a subject matter expert, generating leads, and provide great leave-behinds for your sales team or for use at trade shows. Additional Materials Needed • Logo with URL link • Up to three custom registration questions (optional) • Title suggestion – we will review with editorial and refine as needed to optimize for SEO • Three to five key bullet point themes that are relevant to the title • Point of contact for interview (name, phone, and e-mail) • Charts, figures, analyst reports, photos, etc to provide context (optional) RTMAGAZINE.COM P 13 Webinar 60 minutes | $15,000 total | promoted 4 months 30 minutes | $9,000 total | promoted 4 months Overview Program Features Webinars are highly engaging platforms that allow attendees to interact with • Live or recorded, audio plus PowerPoint presentation the moderator and panel visually with educational slides as well as interact • Custom-developed webinar will be moderated by Chief Editor directly through chat and Q&A. This higher level of interactivity gives the • Customized registration page sponsor elevated benefits of branding and direct contact with the attendees. Sponsors also benefit from the multiple marketing efforts we put in place with e-mail and web promotions to drive registrations and attendees to the live • Marketing traffic driving campaign • Lead-retrieval options include daily, weekly, or monthly reporting • Archived for 3 months event as well as attendees to the archived event with all of the registration and attendee contact information given to you as leads. Webinars can be multi-sponsored, single sponsored or custom. Regardless, sponsors Webinar programs require minimum of 3 months lead time for development, benefit from months of lead-generation and branding to the archived event to keep marketing, and registration. Event date will not be set earlier than 90 days your lead nurturing efforts supported for an extended period of time. from receiving the signed contract. Specs Advertiser Logo: 300 dpi, eps, jpg RTMAGAZINE.COM P 14 Video Showcase $2,000 per video | posted for 1 year $1,000 set up fee for editorial involvement Overview Program Features Telling your story with short videos is a highly engaging way to draw an • Video URL link or embedded YouTube link hosted in Resource Center audience into your message. So you’ve created a video, now what? You need to drive traffic to it and we’ve got your audience! Production time frame - 4 weeks from signed insertion date • Promotional traffic drivers across platforms For videos already in the public domain, we will keep the video with open access on our site. For videos that are not available in the public domain, we gate the video for registration making the video a lead-generation platform for you. In either case, we create multiple e-mail and web promotions to drive traffic to your video so you gain that added visibility from our audience. Specs Video: YouTube or Vimeo formats only Short Description: 200 words max RTMAGAZINE.COM *Artwork supplied from our sister company, The Hearing Review. P 15 Dedicated Communities $5,000 month (min. 6 months) | $5,000 set up fee Overview As marketers you are constantly challenged to drive more new customers to Content development We facilitate the creation of a community where all content your sites because you are challenged to constantly expand your audience and is consumer-oriented and industry specific. This could include RT Magazine editorial your reach and ultimately revenue. You’ve got your existing returning base of content, Q&A, government and regulators content, your branded content, blogs, customers to your site. So how do you really take an aggressive step in growing industry experts, and interactive industry expert blogs. your audience on your site beyond running banner campaigns in multiple places? Consolidate your efforts with a partnership with the leading media Analytics Reports containing the micro site ranking with the other sections of the brand, RT Magazine. website and daily site traffic for the micro site. What a community on our site accomplishes for you: Program Features Focused effort A community takes your multiple banner campaigns across multiple sites and focuses your efforts in one place. Efficiency. Content marketing As publishers, we’ve been in the content marketing Production time frame - 4 weeks from signed insertion date • Link from site homepage • Interactive link/ad with the monthly digital edition • Promotional traffic drivers across platforms business for the respiratory market for over 20 years. We leverage this expertise for your audience engagement and your community! Expert content. We leverage all of our platforms to drive traffic and engagement Our content is published in e-mail, social media and other dedicated marketing channels that you don’t have time to maintain, we do it for you! You have more time to Specs do the rest of your job! Linking back to your site increases your audience and reach By having literally Advertiser Logo: 150x140 with URL 300 dpi, eps, jpg hundreds of ways of linking back to your site, we create a constant funnel of Leaderboard: 728 x 90, gif or jpg, 45kb traffic to your corporate site. Your goal is accomplished! RTMAGAZINE.COM P 16 White Paper $6,000 total | $700 per page for content creation Overview Our white paper download program offers a direct channel to place your abstracts and white papers in the hands of respiratory care professionals. We provide you with the complete contact registration leads for those professionals who download your paper, giving you the perfect opportunity to initiate followup conversations. Program Features Production time frame - 2.5 weeks from signed insertion date • Link from homepage • Promotional traffic drivers across platforms • Registration page with two custom questions • Lead-retrieval options include daily, weekly, or monthly reporting Specs Page Count: not required but recommend 6-10 pages Size: 8.5 (w) x 11 (h) - high res pdf Short Description: 200 words or less Additional Materials Needed • Advertiser Logo (150x140) with URL 300 dpi, eps, jpg • Completed whitepaper in PDF format • Customized registration page RTMAGAZINE.COM P 17 Buyer’s Guide Overview Our Buyer’s Guide summarizes and highlights the companies serving the market. The guide is published every year and hosted throughout the year on the web. This is a resource that purchasing decision-makers will refer to throughout the year. Program Features • Company logo and display ad call out, plus one of the following: • Featured Listing - Enhanced...................................................... $450/per listing - Short company profile • Advertorial Profile - 1/4 Page...................................................... $635/per listing - Expanded company profile and one image • Advertorial Profile - 1/2 Page.................................................. $1,140/per listing - Expanded company profile and one image • Advertorial Profile - Full Page..................................................$2,564/per listing - Extended company profile and two images Specs Short Description: 50 words max Expanded Description: - 1/4 Page: 115 words max - 1/2 Page: 225 words max Extended Description: 525 words max Advertiser Logo: 300 dpi, eps, jpg RTMAGAZINE.COM P 18 Pay Per Lead Advertiser Rate $25/per lead* *100 lead purchase minimum Overview Your Content, Our Reach We can host your content on our website to help you gain exposure and provide you with valuable lead data. By letting us host your Whitepaper, Case Study, Product Catalogs, Webinars, Podcast and many other types of files, Don’t have a whitepaper, featured report or specs data charts? Allied 360 can help you develop multiple types of documents for hosting starting at $700/page (2 page min.) you are added to a vast medical library that focuses on your industry. We can leverage our multi-level platform to drive exposure to you content and in return, delivery the quality leads to help your ROI. Program Features Specs • Hosting of multiple documents or files over the life of the program • Ongoing promotion of content and visitor data capture until the program leads are met • Specialized website sections dedicated to specific content types with lead capture • Lead data capture will provide you with name, company and contact point (address, phone, e-mail)* *min requirement of one valid contact point • Lead data report delivered to advertiser weekly • Specialized marketing campaign that leverages multiple products to Text based documents: Preferred: max size 8.5 (w) x 11 (h) – print quality pdf Document Title: 100-150 characters Document Overview: 200 words or less Contact E-mail: e-mail for report delivery Multimedia files: please contact us for specs drive traffic to your content and identify the highest value leads • Prepayment of program prior to live date RTMAGAZINE.COM P 19 Rates & Specs Print SPREAD 1/3 VERT. Preferred Positions FULL PAGE 1/2 PAGE HORIZONTAL Full Color Ad Size Live Area Trim Size Premium: Premium Placement................................ $625 1/4 PAGE Bleed Size 1x 3x Color Rates: Spot Color............................................... $350-700 6x 12x 18x 24x 30x Spread 15.5 x 10.25 15.75 x 10.75 16 x 11 $10,340 $9,970 $9,700 $9,430 $9,190 $8,970 $8,710 Full Page 7.375 x 10.25 7.875 x 10.75 8.125 x 11 $5,320 $5,135 $5,000 $4,865 $4,745 $4,635 $4,515 1⁄2 Page Horizontal 7 x 4.875 - - $3,955 $3,835 $3,745 $3,650 $3,560 $3,475 $3,405 1⁄3 Page Vertical 2.375 x 10 - - $3,260 $3,155 $3,090 $3,025 $2,940 $2,890 $2,830 1⁄4 Page Vertical 3.375 x 4.875 - - $2,840 $2,755 $2,695 $2,640 $2,600 $2,535 $2,490 Online Desktop/Tablet Dimensions Mobile Dimensions Supported File Types Max. File Size Animation Gif. Max. Length Max. Number of Frames Rates Leaderboard 728 x 90 320 x 50 jpg, gif 45 kb 30 sec 3 $1,500/mo Medium Rectangle 300 x 250 300 x 100 jpg, gif 45 kb 30 sec 3 $1,000-1,500/mo Bottom Banner 940 x 60 300 x 50 jpg, gif 45 kb 30 sec 3 $1,000/mo Interstitial 640 x 480 - jpg, gif 45 kb - - $3,000/mo Design Guidelines: For high resolution devices, please provide double-sized ad units with your standard ad creatives. Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content). Materials must be submitted 10 days prior to campaign start. SEND AD MATERIALS TO: sarah wall 913.955.2776, Fax 913.647.6108, swall@allied360.com FILE UPLOAD LINK: anthemcloud.egnyte.com/ul/FbcUW3JXy9 RTMAGAZINE.COM P 20 Contact Business & Sales Roy Felts Publisher/Ad Sales rfelts@allied360.com 937.550.4413 310.283.2321 Editorial Mike Fratantoro Cassandra Perez Chief Editor Associate Editor mikefrat@allied360.com cperez@allied360.com 424.235.8045 818.285.8797 Corporate Headquarters RT Magazine 4303 W 119th St, Leawood, KS 66209 913.894.6923 f. 913.894.6932 rtmagazine.com Production Eli Patterson Sara Crider Sarah Wall Creative Manager Art Director Advertising Coordinator epatterson@allied360.com scrider@allied360.com swall@allied360.com 913.955.2728 913.955.2752 913.955.2776 RTMAGAZINE.COM P 21
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