Opb Member Report

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MEMBER REPORT
You can’t not think … about all that’s
gone on at OPB over the past year.
These are exciting and challenging times and I am pleased that OPB, in keeping
with our mission, is expanding its capacity of giving voice to the community,
connecting Oregon and its neighbors and illuminating a wider world.
One very important achievement was securing state capital funding to convert
our more than 40 translators to digital, ensuring that Oregonians — including
those in our most rural and remote communities — will have access to OPB’s
services for years to come and maybe even see themselves or their neighbors
featured in a Field Guide or Art Beat episode.
OPB was in every county of the state this past year from Hells Canyon in the
northeast where Oregon Field Guide was covering an invasion of thistles, to the
tiny south coast town of Sixes where Art Beat introduced us to glass artist
Chris Hawthorne. On Oregon Experience, you’ve met people in Christmas
Valley who are keeping alive the stories and spirit of Reub Long, and those who
created the Columbia Gorge Scenic Highway and preserved Crater Lake. OPB
is also comprehensively tackling the subject of invasive species in episodes of
Field Guide and a special to air in the spring.
Our award-winning news team continues to offer the most-trusted coverage in
our region, and that ability was further enhanced in July with the opening of our
Central Oregon Bureau in Bend. In September, we launched the Public Insight
Network, a pioneering effort to open our newsroom to the knowledge and
insight of people like you who will inform our reporting on the wide variety of
subjects we cover each day. And there’ll be more in the year to come with
news specials and programs, including a new local radio show that will
stimulate a dialogue on subjects of interest to our region.
We are committed to taking advantage of all the possibilities new technology
offers, from podcasts that provide a quick, convenient recap of local, national
and international news available whenever and wherever you want, to Web
sites filled with valuable interactive information, to the multiple program
channels available through digital broadcasting.
We’ve been busy!
Take a few minutes and look over the following pages for a brief recap of just
some of what we’ve accomplished. We can’t do it without you. Thank you!
Sincerely,

Steve Bass
President & CEO

Giving Voice

Oregon is more
than a place; it has
a unique culture of
community engagement
and involvement.

Public Insight Network
OPB launched this groundbreaking approach to news
gathering in September. We’re building a diverse
database of people who are interested in sharing their
knowledge and expertise to inform our reporting. Find
out more at OPB.org/publicinsight.

In House
In House With Jeremy Petersen debuted in July. Each
week, Jeremy brings listeners an eclectic mix of indie
rock, singer-songwriters and the best from the Oregon
and Northwest music scene with original live
performances and more. Stream it at OPB.org/music.

Oregon Experience
This documentary series, produced in association with
the Oregon Historical Society, reflects the diversity of
the state with a variety of stories from different places
and times. Programs have profiled such notables as
Bill Bowerman, Abigail Scott Duniway and Beatrice
Morrow Cannady.

Gubernatorial Debate
Last September, OPB teamed up with Children First of
Oregon to sponsor the first in a series of debates
featuring major candidates for governor of Oregon.
The debate focused on public policy issues specifically
related to children and families.

to the Community

NewsHour Segments
The Newshour’s Pacific Northwest Bureau, headed by
OPB’s Lee Hochberg, produces monthly minidocumentary reports aired on the NewsHour, on
national issues best covered from our region.

What’s Ahead: Community Dialogue
OPB will produce a call-in radio show which will launch
early next year. It promises to stimulate discussion on
a wide variety of topics of interest to our region.

What’s Ahead: The Silent Invasion
OPB will tackle a pressing issue – that of invasive
species in Oregon – in episodes of Field Guide and in
a special to air next April. OPB will also partner with
other non-profits such as SOLV, The Nature
Conservancy and the Oregon Invasive Species
Council, to get people involved in doing something
about this serious problem.

What’s Ahead: OPB Music
Coming soon … a new online music service featuring
local talent.

Connecting Oregon and its Neighbors

Oregon’s unique livability
demands dialogue, public
involvement, caring, respect
and a deep love for this
great place we call home.

Central Oregon Bureau

Oregon Art Beat

Central Oregon is one of the most
rapidly growing areas of our state. In
July, OPB opened its Central Oregon
Bureau in Bend, and the stories
produced here are providing new
insight into this incredibly diverse
region.

Art Beat, now in its ninth season, has
introduced us to more than 600 artists
in every corner of the state. Not only
do people watch the show, they get
involved. For example, our story on
PlayWrite Inc., an organization that
helps disadvantaged kids build
confidence and skills by writing their
own plays, spurred inquiries from
many communities interested in
finding out how they could help their
kids in similar ways.

Oregon Field Guide
From finding wagon ruts near Jordan
Valley and hiking the remote Pueblo
mountains of southeast Oregon all the
way to exploring the deep sea Astoria
Trench off the northwest coast, Field
Guide crews have traveled almost
every road in the state and even gone
way off-road during their 18 seasons.

The Oregon Channel
This pilot project provided insight into
the workings of our state government
through digital broadcasts of
legislative sessions, Oregon Supreme
Court hearings and more.

What’s Ahead:
Digital Conversion
Thanks to funding approved by the
governor and the Oregon Legislature,
OPB will be able to convert more than
40 rural translators to digital. The
digital conversion will assure
Oregonians have access to OPB, and
allow OPB to continue to serve as the
backbone for the distribution of critical
information to broadcasters and
homes throughout Oregon as the hub
of operations for the state’s
Emergency Broadcast and Amber
Alert services.

Illuminating a Wider World

OPB Online

Adventure Lodges

We continue to enhance our Web site.
OPBNews.org, which launched in
March, provides the latest local, state,
national and international news and
traffic reports. A range of streamed
programming, including Field Guide,
Art Beat and Frontline, is available.
There are also audio downloads of
many of OPB’s most popular radio
programs and an online discussion
forum where Web users can post
comments and engage in intelligent
discourse about major issues
impacting the Northwest.

This fascinating series takes viewers
across our remarkable continent to
remote outposts in places of aweinspiring beauty. Viewers across the
nation can experience Oregon’s own
Wallowa Lake Lodge — in high
definition — in an upcoming episode.

More Newscasts
We’ve increased our weekday
newscasts so listeners can hear
national, world and regional news
every hour of the day.

History Detectives
Now in its fifth season, with more than
55 episodes including several stories
featuring Oregon presenters and their
artifacts, History Detectives is one of
the most-watched programs airing on
PBS. Watch for season six in highdefinition.

Islam vs. Islamists
OPB is not afraid to tackle difficult
projects. When this controversial film
needed a sponsoring station to give
PBS stations the opportunity to air it,
OPB accepted the challenge and also
produced a panel discussion to help
provide a deeper examination of the
issues raised in the film.

Travels To The Edge
With Art Wolfe
OPB is pleased to partner with
acclaimed Seattle-based
photographer Art Wolfe to take
viewers all over the world to
experience unique insights into nature,
culture, environmental issues and
digital photography.

What’s Ahead:
More OPB Online
Many OPB listeners and viewers want
access to news and information on
their own schedules and wherever
they may be. Putting more of OPB’s
respected and trusted program
content onto the Web will allow us to
provide a public service that goes well
beyond the geographic boundaries of
television and radio signals and
schedule limitations.

What’s Ahead:
Monarchy: A Year
In The Life
For the first and only time, cameras
were allowed complete access to the
British Royal Family for a full year,
revealing intimate details of their lives.
This unique six-hour series, produced
in association with OPB, will air next
year, with the final hour focusing on
the Queen’s U.S. visit last summer.

Oregonians demand a trusted
source of information and entertainment —
one that enables them to engage
more fully with their world.

Act.
Go to OPB.org/support to find out
how you can help support OPB.
OPB member contributions provide two-thirds of the financial
support it takes to produce and broadcast the programs you
rely on every day of the year.
Join the thousands who support OPB.

Contribute today:
Give monthly through your bank account or credit card
Put OPB in your will or trust
Donate your vehicle
Volunteer
Give through your workplace
Ask your friends to support OPB

To find out more about our giving levels and benefits, log on to
OPB.org/support or call 1.800.241.8123.
OPB’s financial reports are available online at OPB.org/insideopb.

Oregon Public Broadcasting
7140 SW Macadam Ave.
Portland, OR 97219

Harold and Arlene Schnitzer,
Steve Bass, OPB President,
and Paula Kerger, PBS President

A Special Thanks
It has long been a dream for
OPB to build a stable and
predictable source of
income that ensures our
independence for
generations to come.
Thanks to a $1.5 million
commitment from the Harold
& Arlene Schnitzer CARE
Foundation, OPB is on its
way to achieving this dream.
Their gift is a challenge
grant to encourage
additional contributions
and grow OPB’s endowment
and New Millennium funds
to $20 million over the next
few years.



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