PSP Media Kit201605
2016-05-19
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CORPORATE HISTORY
Kinetic acquires
Anthem acquires
OUR JOURNEY
4
Anthem founded
Anthem acquires
Anthem opens Florida office for
work with
Anthem acquires
Anthem launches
Kinetic reaches 60
employees within its first
year
Kinetic acquires
Kinetic generates
$4.1 million in
revenue
Projected $15 million
revenue by end of 2016
Kinetic opens Seattle office
for work with
Plastic Surgery Practice is part of the Anthem Systems family of companies whose goal is to quickly and easily embed
economic analytics into a client's existing workflow enabling well-informed strategic decisions to expand market share
and exploit unmet demand.
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ABOUT TORCH
TORCH™, a ground-breaking big data analytics platform with ahighly-distributed architecture and new levels of memory and
processing power. TORCH™ is built on an open-source model originally conceived and developed over a two decade period.
Why is TORCH™ so powerful? One of the dierentiators between TORCH™ and other analytics products on the market is the breadth of data accommodated by the tool.
Plastic Surgery Practice accesses thousands of core sources – metadata, software platforms, public data repositories, blogs, social media, conversations, advertising,
emails, articles, even print and television ads. Most business intelligence players on the market only look at a small subset of one of these data pools. We collect, analyze,
and interpret all of it in real time. That’s what makes our insights invaluable to our clients and unparalleled in our field.
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OUR MISSION
Plastic Surgery Practice helps our partners realize the full
potential of their marketing eorts in the aesthetics industry.
To do so, we utilize TORCH™ in three distinct ways: to generate
strategic insights across the entire healthcare economy
with specific regard to market share expansion and unmet
demand opportunities; to optimize advertising messages
and placements to maximize ROI; and to align editorial with
trending topics and themes specific to our industry at the early
stages of opinion formation.
All to make your marketing eorts more successful.
JOURNAL
CLIENT MGMT HEADLINE
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SERVICE OFFERINGS
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PLASTICSURGERYPRACTICE.COM ISSUE 02 | 2016
COVER STORY | SERVICES HEADLINE
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PRACTICE MANAGEMENT
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Plastic Surgery Practice is the source more than 25,000
plastic surgeons and dermatologists rely to deliver complete
coverage of critical technological advancements, applied
products intelligence, and diagnostics. With well-thought-out
articles by compelling thought leaders, PSP gets to the core
of the most complex issues focusing on:
CLIENT EXPERIENCE
Addressing all aspects of patient
needs, trends in audience, preferred
treatments.
PRACTICE MANAGEMENT
Focusing on the wide-range of needs
for a successful practice: marketing,
billing procedures, professional
networking and legal issues.
SERVICE OFFERINGS
A guide to in-oice skincare lines,
groundbreaking techniques, equipment,
best practices and the most popular
topics in aesthetics.
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27,900
unique website
visitors/month
21,817
e-newsletter
subscribers
11,008
magazine
subscribers
AUDIENCE PROFILE
Plastic Surgery Practice enables innovative marketers
to leverage print, online, e-newsletter, and interactive
opportunities that maximize marketing dollars and create
results-oriented programs. PSP delivers complete coverage
of critical technological advancements, applied products
intelligence and diagnostics.
Audience by distribution channel
Audience by occupation
Mobile impressions month
Private Pracitce
Hospital
Freestanding Surgery Center
Other
Plastic Surgeon (As or Rec)
Facial Plastic Surgeon
Cosmetic Surgeon
Dermatologist/Derm Surgeon
Otolaryngologist/Ent
Oral/Maxillofacial Surgeon
Ophthalmic Plastic Surgeon
Purchasing Audience
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CAMPAIGN
COMPONENTS
Plastic Surgery Practice’s expanded value proposition gives
you the opportunity to connect with the aesthetics and
dermatology industry more eiciently and more eectively
than ever before.
Whether we’re creating a campaign from scratch, or complimenting your existing
eorts, PSP oers a variety of print, digital, and marketing eorts to deliver your
message. Coupled with the insight of TORCH™ our team will ensure you deliver the
right message, the right way, to the right audience.
SAMPLE CAMPAIGN
PROFESSIONAL SERVICES
• TORCH™
- benchmarking
- insights & analytics
• strategy
• database development
MARKETING SERVICES
• landing page creation
• banner ad design
• copywriting
PUBLICATION
• 4x full page ads
• 5x editorial coverage
- interview
- large product feature
- persona recommendation
- small product feature
DIGITAL ADVERTISING
• PPC
• programmatic
• marketing automation
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MARKETING SERVICES
Marketing services can be deployed to compliment a current
campaign or as a stand alone eort. Combined with insights
from TORCH™ your Account Executive will craft a package to
meet your needs.
TORCH SUBSCRIPTIONS/MONTH
Tier 1 | Entry | Ecosystem access only .................................................................................................$495
Tier 2 | Intermediate | Ecosystem access + customizable nodes ..............................$1,495
Tier 3 | Enterprise | Proprietary ecosystem, custom nodes/data/widgets .........$4,995
The following services range in price based on the level-of-eort and timeline.
MARKETING SERVICES
Brand development | Mission/values, persona development, logo design, etc.
Campaign concepting & execution | from persona development to finished pieces
Traditional advertising | direct response, outdoor, broadcast media, catalogs, etc.
Video Production | scripting, casting, recording, post-production and graphics
Photography | casting and styling, art direction, retouching, etc.
Web design & development | fully responsive and interactive sites
Experiential marketing | presentation and event development, displays, etc.
CONSULTING
Insights, strategies and campaign planning leveraging TORCH™ data
Professional services and staing augmentation
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DIGITAL ADVERTISING
Consumption of online content continues to grow. Keep your message
front-and-center in and out of Plastic Surgery Practice's owned channels.
PSP'S OWNED CHANNELS
Email marketing CPM 50,000 100,000 200,000 SET-UP
Sponsored content placement $100 $5,000 $10,000 $20,000 $200
Dedicated e-newsletter $100 $5,000 $10,000 $20,000 $200
Display ad on weekly editorial e-newsletter
Banner (720x90) $60 $5,000 $10,000 $20,000 $200
Medium Rectangle (300x100) $60 $3,000 $6,000 $12,000 $200
Display advertising on PlasticSurgeryPractice.com
Leaderboard (720x90) $40 $2,000 $4,000 $8,000 $200
Medium Rectangle (300x250) $40 $2,000 $4,000 $8,000 $200
The following services range in price based on the level-of-eort and timeline.
MEDIA (outside of PSP's owned channels)
Retargeting | web, site, search, and social media $40 $2,000 $4,000 $8,000 $200
Email marketing | content development, design, list acquisition, and deployment
Display advertising | static and gif design, programmatic buying, pre-roll ads
Social Media | profile creation, editorial calendars, post creation, writing
SEARCH
Paid search | Google/Yahoo/Bing keyword PPC, Google contextual video, etc.
Search engine optimization | site audits, on-page SEO, o-page SEO
CONTENT MARKETING
Content marketing | copywriting, ghostwriting for articles/blogs, social content
Community development | landing pages, gated content development, social
Digital content | whitepapers, online catalogs/publications, video content
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PRINT ADVERTISING
DOUBLE PAGE SPREAD
LIVE AREA: . X .
TRIM SIZE: X .
BLEED: . X
FULL PAGE
LIVE AREA: . X .
TRIM SIZE: X .
BLEED: . X
1/2 PAGE HORIZONTAL
. X .
In addition to our selection of full-color magazine ads,
Plastic Surgery Practice oers sponsored editorial through
which to tell your story. You'll work directly with our editorial
team to determine the best format and topic(s).
TRADITIONAL DISPLAY ADVERTISING
Half-page horizontal.......................................................................................... $1,650
Single page ............................................................................................................. $2,570
Double page ........................................................................................................... $3,855
SPONSORED EDITORIAL
Recommendations
Brief bio of Doctor or service provider with top ten of products,
habits, services they ”can’t work without.”
Single page ................................................................................................................$1,100
Interview
Presented in Q&A format of Doctor, service providers, or testimonial.
Single page ...............................................................................................................$6,125
Double page ............................................................................................................. $9,188
Product Features
Single page (one product) ........................................................................... $2,625
Double page (one or more products) ................................................. $3,938
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Plastic Surgery Practice | 4303 W 119th St. Leawood KS 66209
913.894.6923 | f. 913.894.6932 | plasticsurgerypractice.com
KEY CONTACTS
I M P O RTA N T
DEADLINES
Sponsored Editorial Close Display Ad Close Materials Due
SUMMER .. .. ..
FALL .. .. ..
WINTER .. .. ..
Vito Scarnecchia | Publisher
vscarnecchia@allied360.com
407.705.6817
Jennifer Barnett Fox | Editor
jennifer@allied360.com
Debbie Overman | Associate Editor
doverman@allied360.com
Cheryl Hackos | Senior Consultant
chackos@allied360.com
603.878.6060
Eli Patterson | Creative Manager
epatterson@allied360.com
913.955.2728
Sarah Wall | Advertsing Coordinator
swall@allied360.com
913.955.2744
