PSP Media Kit201605
2016-05-19
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CORPORATE HISTORY Plastic Surgery Practice is part of the Anthem Systems family of companies whose goal is to quickly and easily embed economic analytics into a client's existing workflow enabling well-informed strategic decisions to expand market share and exploit unmet demand. OUR JOURNEY Kinetic acquires Anthem acquires Anthem opens Florida office for work with Anthem launches Kinetic acquires Kinetic generates $4.1 million in revenue Anthem founded Kinetic reaches 60 employees within its first year Anthem acquires Anthem acquires Projected $15 million revenue by end of 2016 Kinetic opens Seattle office for work with 4 P 2 ABOUT TORCH TORCH™, a ground-breaking big data analytics platform with a highly-distributed architecture and new levels of memory and processing power. TORCH™ is built on an open-source model originally conceived and developed over a two decade period. Why is TORCH™ so powerful? One of the differentiators between TORCH™ and other analytics products on the market is the breadth of data accommodated by the tool. Plastic Surgery Practice accesses thousands of core sources – metadata, software platforms, public data repositories, blogs, social media, conversations, advertising, emails, articles, even print and television ads. Most business intelligence players on the market only look at a small subset of one of these data pools. We collect, analyze, and interpret all of it in real time. That’s what makes our insights invaluable to our clients and unparalleled in our field. P 3 OUR MISSION Plastic Surgery Practice helps our partners realize the full potential of their marketing efforts in the aesthetics industry. To do so, we utilize TORCH™ in three distinct ways: to generate strategic insights across the entire healthcare economy with specific regard to market share expansion and unmet demand opportunities; to optimize advertising messages and placements to maximize ROI; and to align editorial with trending topics and themes specific to our industry at the early stages of opinion formation. All to make your marketing efforts more successful. JOURNAL Plastic Surgery Practice is the source more than 25,000 CLIENT MGMT HEADLINE Ebis accaturior as ipid maio. Odignam, sit poribus plastic surgeons and dermatologists rely to deliver complete autat pratinv enecest di dempost. Consequam, earut occulpa solum t re cumqui imin. Ebis accaturior as ipid maio. Odignam, sit poribus autat pratinv enecest di dempost. Consequam, earut occulpa coverage of critical technological advancements, applied products intelligence, and diagnostics. With well-thought-out SERVICE OFFERINGS solum t re cumqui imin. PRACTICE MANAGEMENT Ebis accaturior as ipid maio. Odignam, sit poribus autat pratinv enecest di dempost. PL ASTICSURGER YPRACTICE .COM Erum aut la veritae nullupta porporis dem et voluptur asim voluptae omnis volo. ISSUE 02 | 2016 articles by compelling thought leaders, PSP gets to the core of the most complex issues focusing on: CLIENT EXPERIENCE Addressing all aspects of patient needs, trends in audience, preferred treatments. PRACTICE MANAGEMENT Focusing on the wide-range of needs for a successful practice: marketing, billing procedures, professional networking and legal issues. COVER STORY | SERVICES HEADLINE Amy McMichael, MD, leads the skin of color crusade. Ebis accaturior as ipid maio. SERVICE OFFERINGS Odignam, sit poribus autat praenecest dempost, consecta nis quas et et, eum, sedndi occum qui acepell enimilit faccum core senis modit fugitatur ? Dem fuga. Commodi gniam, quodi reolupta volor saimus cimusci llandaeice tem ipis as et es. A guide to in-office skincare lines, groundbreaking techniques, equipment, best practices and the most popular topics in aesthetics. P 5 AUDIENCE PROFILE Plastic Surgery Practice enables innovative marketers to leverage print, online, e-newsletter, and interactive opportunities that maximize marketing dollars and create results-oriented programs. PSP delivers complete coverage Audience by occupation Private Pracitce Hospital Freestanding Surgery Center Other of critical technological advancements, applied products intelligence and diagnostics. Mobile impressions month Audience by distribution channel 21,817 e-newsletter subscribers Purchasing Audience 27,900 11,008 magazine subscribers unique website visitors/month Plastic Surgeon (As or Rec) Facial Plastic Surgeon Cosmetic Surgeon Dermatologist/Derm Surgeon Otolaryngologist/Ent Oral/Maxillofacial Surgeon Ophthalmic Plastic Surgeon P 6 CAMPAIGN COMPONENTS Plastic Surgery Practice’s expanded value proposition gives you the opportunity to connect with the aesthetics and dermatology industry more efficiently and more effectively than ever before. Whether we’re creating a campaign from scratch, or complimenting your existing efforts, PSP offers a variety of print, digital, and marketing efforts to deliver your message. Coupled with the insight of TORCH™ our team will ensure you deliver the right message, the right way, to the right audience. SAMPLE CAMPAIGN PROFESSIONAL SERVICES • TORCH™ - benchmarking - insights & analytics • strategy • database development PUBLICATION • 4x full page ads • 5x editorial coverage - interview - large product feature - persona recommendation - small product feature DIGITAL ADVERTISING • PPC • programmatic • marketing automation MARKETING SERVICES • landing page creation • banner ad design • copywriting P 8 MARKETING SERVICES Marketing services can be deployed to compliment a current campaign or as a stand alone effort. Combined with insights from TORCH™ your Account Executive will craft a package to meet your needs. TORCH SUBSCRIPTIONS/MONTH Tier 1 | Entry | Ecosystem access only.................................................................................................. $495 Tier 2 | Intermediate | Ecosystem access + customizable nodes............................... $1,495 Tier 3 | Enterprise | Proprietary ecosystem, custom nodes/data/widgets..........$4,995 The following services range in price based on the level-of-effort and timeline. MARKETING SERVICES Brand development | Mission/values, persona development, logo design, etc. Campaign concepting & execution | from persona development to finished pieces Traditional advertising | direct response, outdoor, broadcast media, catalogs, etc. Video Production | scripting, casting, recording, post-production and graphics Photography | casting and styling, art direction, retouching, etc. Web design & development | fully responsive and interactive sites Experiential marketing | presentation and event development, displays, etc. CONSULTING Insights, strategies and campaign planning leveraging TORCH™ data Professional services and staffing augmentation P 9 DIGITAL ADVERTISING Consumption of online content continues to grow. Keep your message front-and-center in and out of Plastic Surgery Practice's owned channels. PSP'S OWNED CHANNELS Email marketing Sponsored content placement Dedicated e-newsletter CPM 50,000 100,000 200,000 SET-UP $100 $5,000 $10,000 $20,000 $200 $100 $5,000 $10,000 $20,000 $200 Display ad on weekly editorial e-newsletter Banner (720x90) Medium Rectangle (300x100) $60 $60 $5,000 $3,000 $10,000 $6,000 $20,000 $12,000 $200 $200 Display advertising on PlasticSurgeryPractice.com Leaderboard (720x90) Medium Rectangle (300x250) $40 $40 $2,000 $2,000 $4,000 $4,000 $8,000 $8,000 $200 $200 $2,000 $4,000 $8,000 $200 The following services range in price based on the level-of-effort and timeline. MEDIA (outside of PSP's owned channels) Retargeting | web, site, search, and social media $40 Email marketing | content development, design, list acquisition, and deployment Display advertising | static and gif design, programmatic buying, pre-roll ads Social Media | profile creation, editorial calendars, post creation, writing SEARCH Paid search | Google/Yahoo/Bing keyword PPC, Google contextual video, etc. Search engine optimization | site audits, on-page SEO, off-page SEO CONTENT MARKETING Content marketing | copywriting, ghostwriting for articles/blogs, social content Community development | landing pages, gated content development, social Digital content | whitepapers, online catalogs/publications, video content P 10 PRINT ADVERTISING In addition to our selection of full-color magazine ads, Plastic Surgery Practice offers sponsored editorial through which to tell your story. You'll work directly with our editorial team to determine the best format and topic(s). TRADITIONAL DISPLAY ADVERTISING Half-page horizontal.......................................................................................... $1,650 DOUBLE PAGE SPREAD LIVE AREA: 17.7 X 10.45 TRIM SIZE: 18 X 10.75 BLEED: 18.25 X 11 Single page.............................................................................................................. $2,570 Double page............................................................................................................ $3,855 SPONSORED EDITORIAL Recommendations Brief bio of Doctor or service provider with top ten of products, habits, services they ”can’t work without.” Single page................................................................................................................. $1,100 Interview 1/2 PAGE HORIZONTAL 7.875 X 4.875 Presented in Q&A format of Doctor, service providers, or testimonial. Single page................................................................................................................ $6,125 Double page.............................................................................................................. $9,188 Product Features Single page (one product)............................................................................ $2,625 FULL PAGE LIVE AREA: 8.7 X 10.45 TRIM SIZE: 9 X 10.75 BLEED: 9.25 X 11 Double page (one or more products).................................................. $3,938 P 11 KEY CONTACTS Vito Scarnecchia | Publisher vscarnecchia@allied360.com 407.705.6817 Cheryl Hackos | Senior Consultant chackos@allied360.com 603.878.6060 Jennifer Barnett Fox | Editor jennifer@allied360.com Eli Patterson | Creative Manager epatterson@allied360.com 913.955.2728 Debbie Overman | Associate Editor doverman@allied360.com Sarah Wall | Advertsing Coordinator swall@allied360.com 913.955.2744 IMPORTANT DEADLINES Sponsored Editorial Close Display Ad Close Materials Due SUMMER 04.25.16 05.05.16 05.13.16 FALL 07.25.16 08.17.16 08.25.16 WINTER 10.06.16 10.31.16 11.08.16 Plastic Surgery Practice | 4303 W 119th St. Leawood KS 66209 913.894.6923 | f. 913.894.6932 | plasticsurgerypractice.com
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