SF Certification Guide
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certification-guide
certification-guide
certification-guide
certification-guide
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SALESFORCE MADE SIMPLE A G U I D E T O C E R T I F I C AT I O N PAT H S 6 STA R T H E R E . G O A N Y W H E R E . Salesforce Certification is the ultimate benchmark that recognizes the skills, expertise, and real-world know-how of today’s cloud specialists. Are you an Administrator who keeps Salesforce running smoothly, or Developer who builds new apps to customize and extend capabilities? Perhaps you’re an Implementation Expert or Marketing Specialist responsible for ensuring the right solutions are deployed for maximum effectiveness. Or are you an Architect who masterminds high-performance technical frameworks? Whatever your role, achieving your goals starts with getting Salesforce Certified. This guide will help you get there. ROLES 25 C E R T I F I C AT I O N S 100+ Training resources c e r t i f i c at i o n t r ac ks ADMINISTRATORS APP BUILDERS Platform App Builder Administrator Advanced Administrator CONSULTANTS Community Cloud Consultant Field Service Lightning Consultant Marketing Cloud Consultant Pardot Consultant Sales Cloud Consultant Service Cloud Consultant ARCHITECTS Application Architect Data Architecture and Management Designer Development Lifecycle and Deployment Designer Identity and Access Management Designer Integration Architecture Designer Mobile Solutions Architecture Designer Sharing and Visibility Designer System Architect Technical Architect DEVELOPERS SPECIALISTS Commerce Cloud Digital Developer Platform Developer I Platform Developer II CPQ Specialist Marketing Cloud Email Specialist Marketing Cloud Social Specialist Pardot Specialist R T A S T I N O I RS M D A ADMINISTRATOR The Salesforce Certified Administrator exam is intended for an individual Recommended Salesforce Experience Time Commitment 6-12 MONTHS 115-125 HRS who has experience performing as a Salesforce Administrator. 6 Digital Learning Courses 8 Instructor-Led Classes 2 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS Learn at your own pace: • Use our self-guided resources • Join our Trailblazer Community • Check out our Certification Trailmix EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Managing users, data, and security • Maintaining and customizing Sales Cloud and Service Cloud apps • Building reports, dashboards, and workflows ADMINISTR ATOR TR ACK SHARPEN YOUR SKILLS PREP AND STUDY Add to your skill set: • Take Administration Essentials for New Admins (ADM201) or Administration Essentials for New Admins Plus Certification (ADM201C) or Administration Essentials for New Admins Evening Course (ADM201E) • Tap into these digital learning courses RELATED CERTIFICATIONS Certified Administrator Certified Advanced Administrator Certified Platform App Builder Get ready for your exam: • Take Certification Preparation for Administrator (CRT101) • Download the Certification Exam Guide PREREQUISITE CERTIFICATIONS None GET CERTIFIED ADVANCED ADMINISTRATOR The Salesforce Certified Advanced Administrator credential is designed for those Recommended Salesforce Experience Time Commitment 12-24 MONTHS 55-65 HRS who have advanced-level experience as a Salesforce Administrator. 2 Digital Learning Courses 2 Instructor-Led Classes 2 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Take Administration Essentials for • Take Certification Preparation for Advanced • Join our Trailblazer Community • Check out our Certification Trailmix Experienced Admins (ADM211) • Tap into these digital learning courses Administrator (CRT211) • Download the Certification Exam Guide • Get our Preparation Cheat Sheets EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: Certified Administrator • Leveraging the advanced administration capabilities of Salesforce Certified Advanced Administrator • Optimizing and extending Sales Cloud and Service Cloud apps Certified Platform App Builder • Designing advanced reports, dashboards, and business-process automation ADMINISTR ATOR TR ACK PREREQUISITE CERTIFICATIONS Certified Administrator GET CERTIFIED ADMINISTRATOR RESOURCES CERTIFIED ADMINISTRATOR Expert-Led Training UNDERSTAND THE BASICS Trailhead SHARPEN YOUR SKILLS 1.5 Hrs Administration Essentials for New Admins Certification Trailmix 35 Hrs (ADM201) Getting Started: Navigating Salesforce 20 Min Administration Essentials for New Admins Getting a Head Start with Chatter 33 Min Plus Certification (ADM201C) Getting Started with Managing Data 3 Min 28 Min Communities 5 Days Certification Preparation for 1 Day 5 Days Download the Certification 30 Min Exam Guide 15 Days Evening Course (ADM201E) Salesforce Proficiency Pack for Getting Started: Administering Salesforce Administrators (SPP201) Join Our Trailblazer Community Reference Materials Administrator (CRT101) Administration Essentials for New Admins Getting Started with Reports and Dashboards 28 Min 50 Min Video PREP AND STUDY Watch Our Getting Started Videos Using Salesforce1 Digital Learning 30 days, (1-2 hrs/day) Administrative Essentials for New 5 Days Admins in Lightning Experience (ADX201) Reporting Fundamentals (RPT101) 1 Day Reporting Fundamentals in Lightning 1 Day Experience (RPX101) CERTIFIED ADVANCED ADMINISTRATOR UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Certification Trailmix 39 Hrs Managing Users and Troubleshooting Login Issues 13 Min Join Our Trailblazer Community Administration Essentials for Experienced Admins (ADM211) Certification Preparation for Advanced 5 Days 1 Day Administrator (CRT211) Administration Essentials for Experienced Admins ADMINISTR ATOR TR ACK PREP AND STUDY 4.5 Hrs Download the Certification Exam Guide 30 Min L I DERS U B P P A PLATFORM APP BUILDER The Salesforce Certified Platform App Builder credential is designed for those who can design, build, and Recommended Salesforce Experience Time Commitment 3-6 MONTHS 60-70 HRS implement custom apps using the declarative customization capabilities of the Force.com platform. 2 Digital Learning Courses 2 Instructor-Led Classes 7 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Take Declarative Development for Platform • Take Certification Preparation for • Join our Trailblazer Community App Builders (DEV402) • Check out our Certification Trailmix • Tap into these Trailhead and digital learning courses EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: Certified Administrator • Designing the data model, user interface, business logic, and security for custom apps Certified Advanced Administrator • Customizing apps for mobile use • Designing reports and dashboards • Deploying custom apps APP BUILDER TR ACK PREP AND STUDY Certified Platform App Builder Platform App Builder (CRT402) • Download our Certification Exam Guide • Get our Preparation Cheat Sheets PREREQUISITE CERTIFICATIONS None GET CERTIFIED APP BUILDER RESOURCES CERTIFIED PLATFORM APP BUILDER UNDERSTAND THE BASICS Trailhead 34 Hrs Declarative Development for Platform Which Automation Tool Do I Choose? 30 Min App Builders (DEV402) Order of Execution of a Save 15 Min Certification Preparation for Platform App Join Our Trailblazer Community Digital Learning SHARPEN YOUR SKILLS Certification Trailmix Who sees What? APP BUILDER TR ACK Expert-Led Training 1 Hr Video Reference Materials Communities PREP AND STUDY 5 Days 1 Day Builder (CRT402) Build the Battle Station App 2.5 Hrs Build a Suggestion Box App 2 Hrs Building Applications with Force.com Part 1 3 Hrs Building Applications with Force.com Part 2 3.5 Hrs Cheat Sheet: Formulas 30 Min Cheat Sheet: Business Process Automation 20 Min Cheat Sheet: Security for Admins 30 Min Download the Certification Exam Guide 30 Min ARCHITECTS SALESFORCE ARCHITECT JOURNEY SA L ES FO RC E A RC H I T ECT J O U R N EY YOUR JOURNE Y TO THE SUMMIT The Salesforce Architect Journey is a framework to help you acquire expertise as you chart your way to Salesforce Domain Architect, and the coveted Salesforce Certified Technical Architect credentials. You progress by building your skills and knowledge in specific domains, accumulating specialized domain Salesforce certifications along the way. The framework is well-served by our library of robust, free, selfdirected training guides, which are aligned to each certification. Technical Architect Certified Technical Architect** Domain Architect Certified Application Architect* Certified Data Architecture and Management Designer Certified Sharing and Visibility Designer Specializations Certified Development Lifecycle and Deployment Designer Certified Identity and Access Management Designer Certified Platform Developer I Certified Integration Architecture Designer Certified Platform App Builder Certified Platform Developer I Certified Community Cloud Consultant (Optional) Related Certification Certified System Architect* Certified Mobile Solutions Architecture Designer (Optional) Certified Administrator (Optional) * Credential earned upon completion of exams within the specializations tier, no additional exam requirements. ** Credential earned upon successful completion of the Domain Architect tier and Review Board. APPLICATION ARCHITECT The Salesforce Certified Application Architect credential is designed for those who have a deep understanding Recommended Salesforce Experience Time Commitment 5+ YE ARS 100+ HRS of native Salesforce features and functionality, as well as the ability to model a role hierarchy, data model, and appropriate sharing mechanisms. CERTIFICATION PATH START UNDERSTAND THE BASICS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Join our Trailblazer Community • Use our self-directed training guides • Download the Certification Exam Guide OVERVIEW Once all four prerequisites have been completed successfully, the Salesforce Certified Application Architect certification will be granted. ARCHITEC T TR ACK SHARPEN YOUR SKILLS RELATED CERTIFICATIONS You should consider earning both your Salesforce Certified System Architect and Application Architect credentials. By earning these credentials, you’ll take a big step toward preparing to become a Salesforce Certified Technical Architect. Application Architect PREREQUISITE CERTIFICATIONS Data Architecture and Management Designer Sharing and Visibility Designer System Architect Platform Developer I Technical Architect Platform App Builder GET CERTIFIED DATA ARCHITECTURE AND MANAGEMENT DESIGNER The Salesforce Certified Data Architecture and Management credential is designed for those who assess the architecture environment and requirements to design sound, scalable, and high-performing solutions on the Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS Force.com platform as it pertains to enterprise data management. CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Data Architecture • Download the Certification Exam Guide • Join our Trailblazer Community and Management Designer Resource Guide EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Awareness of platform-specific design patterns and key limits • Understanding of large-data-volume considerations, risks, and mitigation strategies ARCHITEC T TR ACK RELATED CERTIFICATIONS • Understanding of LDV considerations with communities • Able to design a data and sharing model that supports an LDV environment • Understanding data-movement best practices in an LDV environment • Understanding strategies to build an optimized and high-performing solution Certified Development Lifecycle and Deployment Designer Certified Integration Architecture Designer Certified Data Architecture and Management Designer PREREQUISITE CERTIFICATIONS None GET CERTIFIED DEVELOPMENT LIFECYCLE AND DEPLOYMENT DESIGNER The Salesforce Certified Development Lifecycle and Deployment credential is designed for those who assess their architecture environment and requirements, and then implement management solutions on the Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS Force.com platform that meet those requirements. CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Development • Download the Certification Exam Guide • Follow these Trailhead trails and Digital Learning courses Lifecycle and Deployment Designer Resource Guide • Join our Trailblazer Community EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: • Awareness of Salesforce and third-party app development lifecycle tools Certified Integration Architecture Designer • Experience with project and development lifecycle methodologies • Understanding test-plan design and evaluating effectiveness Certified Data Architecture and Management Designer • Experience providing requirements traceability through the project’s lifecycle ARCHITEC T TR ACK Certified Development Lifecycle and Deployment Designer PREREQUISITE CERTIFICATIONS None GET CERTIFIED IDENTITY AND ACCESS MANAGEMENT DESIGNER The Salesforce Certified Identity and Access Management credential is designed for those who assess the architecture environment and requirements and design sound, scalable and high-performing solutions on the Force.com platform that meet the Single Sign-on (SSO) requirements. Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Identity and • Download the Certification Exam Guide • Join our Trailblazer Community Access Management Designer Resource Guide EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: • Able to describe provisioning and deprovisioning related to SAML, Oauth, and OpenID Connect Mobile Solutions Architecture Designer • Understanding configuration requirements of delegated authentication • Understanding of how trust is established between an Identity Provider and a Service Provider Sharing and Visibility Designer • Understanding Cconfiguration requirements of SAML • Awareness of when to use IDP initiated vs. service provider initiated ARCHITEC T TR ACK • Able to determine the general identity federation capabilities that are available for a given project Identity and Access Management Designer PREREQUISITE CERTIFICATIONS None GET CERTIFIED INTEGRATION ARCHITECTURE DESIGNER The Salesforce Certified Integration Architecture credential is designed for those who assess the architecture environment to design sound and scalable technical solutions on the Force.com platform that meet end-to-end integration requirements. Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Integration • Download the Certification Exam Guide • Join our Trailblazer Community GET CERTIFIED Architecture Designer Resource Guide • Data Integration Specialist Superbadge EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Experience holding a technical architect role on multiple complex deployments or equivalent knowledge through participation and exposure to these types of projects ARCHITEC T TR ACK RELATED CERTIFICATIONS • Thorough understanding of web services in general and SOAP and REST specifically; understanding of the basic workings of HTTP/S • Understanding the different Force.com APIs and able to design solutions using the appropriate API • Understanding data migration considerations, design trade-offs, and common ETL tools • Experience with common integration patterns used on the Force.com platform Certified Development Lifecycle and Deployment Designer • Understanding patterns and mechanisms to secure integrations such as TLS for HTTP Certified Data Architecture and Management Designer Certified Integration Architecture Designer PREREQUISITE CERTIFICATIONS None MOBILE SOLUTIONS ARCHITECTURE DESIGNER The Salesforce Certified Mobile Solutions Architecture Designer credential is designed for those who assess the architecture environment and requirements and design and implement sound and scalable mobile solutions on the Force.com platform that meet those requirements. Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Mobile Solutions • Download the Certification Exam Guide • Join our Trailblazer Community Architecture Designer Resource Guide EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: • Understanding the Salesforce1 app and its configuration and customization options • Describing the differences between Salesforce1, Native, HTML5 and Hybrid mobile architectures • Describing how mobile solution capabilities can be enhanced via connected devices (e.g., Wearables, iBeacons) • Defining how a customer can choose between Salesforce1 solution and a Customer Mobile Solution ARCHITEC T TR ACK PREP AND STUDY • Identifing key potential pain points in a mobile solution and the ability to recommend key mitigation strategies for each • Understanding of the Salesforce Mobile SDK to leverage salesforce data, provide offline capabilities and perform push notifications Identity and Access Management Designer Sharing and Visibility Designer Mobile Solutions Architecture Designer GET CERTIFIED PREREQUISITE CERTIFICATIONS None SHARING AND VISIBILITY DESIGNER The Salesforce Certified Sharing and Visibility credential is designed for those who assess the architecture environment and requirements and design sound, scalable, and high-performing technical solutions on the Force. com platform that meet sharing and visibility requirements. Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Sharing and • Download the Certification Exam Guide • Join our Trailblazer Community Visibility Designer Resource Guide EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Creation of criteria based and ownership based sharing rules • Understanding of org wide defaults • Understanding of various types of licenses ARCHITEC T TR ACK PREP AND STUDY RELATED CERTIFICATIONS • Able to describe the fundamental concepts around role hierarchy • Articulate how Profile configuration impacts a security and sharing model • Understanding of Apex Sharing is and when it should be used Identity and Access Management Designer Mobile Solutions Architecture Designer Sharing and Visibility Designer PREREQUISITE CERTIFICATIONS None GET CERTIFIED SYSTEM ARCHITECT The Salesforce Certified System Architect credential is designed for those who focus on factors such as testing, Recommended Salesforce Experience Time Commitment 5+ YE ARS 100+ HRS governance, and integration to other external systems. CERTIFICATION PATH START UNDERSTAND THE BASICS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Join our Trailblazer Community • Use our self-directed training guides • Download the Certification Exam Guide OVERVIEW Once all four prerequisites have been completed successfully, the Salesforce Certified System Architect certification will be granted. ARCHITEC T TR ACK SHARPEN YOUR SKILLS RELATED CERTIFICATIONS You should consider earning both your Salesforce Certified Application Architect and Application Architect credentials. By earning these credentials, you’ll take a big step toward preparing to become a Salesforce Certified Technical Architect. System Architect Application Architect GET CERTIFIED PREREQUISITE CERTIFICATIONS Development Lifecycle and Deployment Designer Identity and Access Management Designer Integration Architecture Designer Technical Architect Platform Developer I TECHNICAL ARCHITECT The Salesforce Certified Technical Architect credential is designed for those with broad knowledge across multiple development platforms, drawing on their skills in assessing customer architecture to design secure, high-performance technical solutions on the Force.com platform. Recommended Salesforce Experience Time Commitment 8+ YE ARS 200+ HRS CERTIFICATION PATH START UNDERSTAND THE BASICS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Follow these Trailhead trails and Digital Learning courses • Download the Free Resource • Download the Certification Exam Guides • Join our Trailblazer Community Certifications listed below EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Designing a technical architecture solution that may span multiple platforms and include integration and authentication across systems ARCHITEC T TR ACK SHARPEN YOUR SKILLS GET CERTIFIED Guides associated with the Related RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS • Managing the development lifecycle to ensure the delivery of highly secure solutions that are optimized for performance and built to scale Data Architecture and Management Design Platform Developer I Development Lifecycle and Deployment Designer Sharing and Visibility Designer • Articulating design considerations, trade-offs, benefits, and recommendations for a technical architecture Identity and Access Management Designer Application Architect Integration Architecture Designer System Architect Mobile Solutions Architecture Designer Technical Architect Platform App Builder Application Architect System Architect ARCHITECT RESOURCES CERTIFIED DATA ARCHITECTURE AND MANAGEMENT DESIGNER Expert-Led Training UNDERSTAND THE BASICS Best Practices for Deployments with Large Data Volumes Managing Large Data Volumes Extreme Force.com Data Loading 1 hr 52 min Trailhead Digital Learning Video Reference Materials SHARPEN YOUR SKILLS PREP AND STUDY Data Architecture and Management 10+ days Download the Certification Exam Guide Communities 30 min Designer Resource Guide 3 min Part 1: Tune Your Data Model Join our Trailblazer Community CERTIFIED DEVELOPMENT LIFECYCLE AND DEPLOYMENT DESIGNER UNDERSTAND THE BASICS Introduction to the Force.com SHARPEN YOUR SKILLS 1 hr Development Lifecycle Introduction to Application Development Lifecycle PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min and Deployment Designer 20 min Resource Guide Lifecycle Management Planning Your Production 20 min Deployment Join our Trailblazer Community CERTIFIED IDENTITY AND ACCESS MANAGEMENT DESIGNER Architect Core Resources 4.25 days Digging Deeper Into OAuth 2 hrs Login Flows 2 hrs Join Our Trailblazer Community ARCHITEC T TR ACK SHARPEN YOUR SKILLS UNDERSTAND THE BASICS Identity and Access Management Designer Resource Guide PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min ARCHITECT RESOURCES CERTIFIED INTEGRATION ARCHITECTURE DESIGNER Expert-Led Training SHARPEN YOUR SKILLS UNDERSTAND THE BASICS Integrating with the Force.com 10 min Platform Integration Integration Workbook Trailhead Integration Architecture Designer Digital Learning Video Reference Materials Communities PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min` Resource Guide 2 min 1 hr Data Integration Specialist 8-15 hrs Superbadge Join our Trailblazer Community CERTIFIED MOBILE SOLUTIONS ARCHITECTURE DESIGNER SHARPEN YOUR SKILLS UNDERSTAND THE BASICS Architect Core Resources 4.25 days App Cloud Mobile Overview 1.5 hrs Lightning Experience Development 20 min Mobile Solutions Architecture PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min` Designer Resource Guide Join Our Trailblazer Community CERTIFIED SHARING AND VISIBILITY DESIGNER SHARPEN YOUR SKILLS UNDERSTAND THE BASICS Architect Core Resources 4.25 days Introducing SOAP API 2 hrs Introducing Apex 2 hrs Designing Record Access for 2 hrs Enterprise Scale Sharing Architecture Join Our Trailblazer Community ARCHITEC T TR ACK 1.5 hrs Sharing and Visibility Designer Resource Guide PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min` ARCHITECT RESOURCES CERTIFIED APPLICATION ARCHITECT Expert-Led Training UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Trailblazer Community Application Architect Trailhead Digital Learning Video Reference Materials Communities PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min` Resource Guide CERTIFIED SYSTEM ARCHITECT CERTIFIED TECHNICAL ARCHITECT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Trailblazer Community System Architect Resource Guide UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Join Our Trailblazer Community Download the Salesforce Certified Architect Core Resources Best Practices for Deployments 4.25 days 15 min with Large Data Volumes Integration Patterns and Practices PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min Technical Architect Exam Guide Download the Salesforce Certified 30 min 30 min` 30 min Development Lifecycle and Deployment Designer Exam Guide Download the Salesforce Certified 30 min Integration Architecture Exam Guide Download the Salesforce Certified Data 30 min Architecture and Management Exam Guide Download the Salesforce Certified Identity and 30 min Access Management Designer Exam Guide Download the Salesforce Certified Sharing 30 min and Visibility Designer Exam Guide Download the Salesforce Certified Mobile Solutions Architecture Designer Exam Guide ARCHITEC T TR ACK 30 min T L ANTS U S N O C COMMUNITY CLOUD CONSULTANT The Salesforce Certified Community Cloud Consultant credential is designed for those who have experience implementing and consulting on the Salesforce Communities applications in a customer-facing role. Recommended Salesforce Experience Time Commitment 2-5 YE ARS 30-40 HRS 0 Digital Learning Courses 2 Instructor-Led Classes 1 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Expand Your Reach with Communities • Take Certification Preparation for • Join our Trailblazer Community • Take Get Started with Communities (ADM271) EXAM OVERVIEW • Understanding how to customize navigation to given requirements in a template-based Community. • Describing how to set up a custom domain for a Community. • Determining the steps to install and set up Lightning components. • Determining the steps to configure and set up Knowledge within a Community. • Understanding the steps to set up Community dashboards and insights. • Explaining Community moderation features. Community Cloud Consultants (CRT271) • Download the Certification Exam Guide RELATED CERTIFICATIONS Here are some examples of the concepts you should understand to pass the exam: CONSULTANT TR ACK PREP AND STUDY Certified Marketing Cloud Consultant Certified Community Cloud Consultant PREREQUISITE CERTIFICATIONS Certified Administrator GET CERTIFIED FIELD SERVICE LIGHTNING CONSULTANT The Salesforce Certified Field Service Lightning credential is designed for individuals who have proven experience with the administration and configuration of a Salesforce application and is capable of consulting with customers on Field Service operations. Recommended Salesforce Experience Time Commitment 2-5 YE ARS 40-80 HRS 0 Digital Learning Courses 1 Instructor-Led Classes 0 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Take Implementing Field Service Lightning • Download the Certification Exam Guide • Join our Trailblazer Community EXAM OVERVIEW • Determine how to build work order processes, parameters and templates • Troubleshoot, escalate, and resolve cases based on field service scenarios • Apply procedural concepts to setup entitlement process for work order objects • Determine how to manage and track asset installation, movement, and/or decommission GET CERTIFIED (FSL201) RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: CONSULTANT TR ACK SHARPEN YOUR SKILLS PREREQUISITE CERTIFICATIONS Certified Sales Cloud Consultant Certified Administrator Certified Community Cloud Consultant Certified Service Cloud Consultant Field Service Lightning Consultant MARKETING CLOUD CONSULTANT The Salesforce Certified Marketing Cloud Consultant credential is designed for those who can set up and implement Salesforce Marketing Cloud Email app tools, providing solutions to execute both tactical and strategic email campaigns. Recommended Salesforce Experience Time Commitment 12 MONTHS 40-50 HRS 0 Digital Learning Courses 3 Instructor-Led Classes 1 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Check out our Personalize Your Customer Journeys • Download the Certification Exam Guide • Join our Trailblazer Community GET CERTIFIED with Marketing Cloud • Take Journey Builder 101 (JB101) • Take Marketing Cloud Connect Essentials (MCC201) • Take Marketing Cloud Implementation Workshop (MCI101) EXAM OVERVIEW RELATED CERTIFICATIONS Here are some examples of the concepts you should understand to pass the exam: • Incorporating different tools such as content areas, portfolio, segmentation, automation, tracking and analytics • Configuring account setup and administration CONSULTANT TR ACK • Defining and executing email-data interactions • Making data-driven decisions to optimize customer solutions • Troubleshooting and solving platform issues Certified Marketing Cloud Email Specialist Certified Marketing Cloud Consultant PREREQUISITE CERTIFICATIONS Certified Marketing Cloud Email Specialist PARDOT CONSULTANT The Salesforce Certified Pardot Consultant credential is designed for those who have experience implementing Pardot in a customer-facing role, designing and implementing solutions that meet customers’ business requirements and contributing to their long-term success. Recommended Salesforce Experience Time Commitment 12 MONTHS 15-25 HRS 7 Digital Learning Courses 1 Instructor-Led Classes 0 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Learn at your own pace: Add to your skill set: Get ready for your exam: • Tap into these digital learning courses • Check out our self-guided resources and digital learning courses • Take Certification Preparation for Pardot • Join our Trailblazer Community EXAM OVERVIEW Here are some examples of the concepts you should understand to pass the exam: • Maintaining and customizing the Salesforce Integration • Building emails, forms, and automation tools Consultant (CRT160) • Download the Certification Exam Guide RELATED CERTIFICATIONS Certified Pardot Specialist • Managing users, prospects, and data CONSULTANT TR ACK PREP AND STUDY Certified Pardot Consultant PREREQUISITE CERTIFICATIONS Certified Pardot Specialist GET CERTIFIED SALES CLOUD CONSULTANT The Salesforce Certified Sales Cloud Consultant credential is designed for those who have experience implementing Sales Cloud in a customer-facing role, successfully designing and implementing solutions Recommended Salesforce Experience Time Commitment 2-5 YE ARS 40-50 HRS that are maintainable and scalable. 8 Digital Learning Courses 3 Instructor-Led Classes 0 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Take Sales Cloud Administration: Products, Quotes, Orders, and Collaborative Forecasts (ADM251) • Use our self-guided resources • Take Certification Preparation for Sales Cloud • Join our Trailblazer Community EXAM OVERVIEW Here are some examples of the concepts you should understand to pass the exam: • Designing Sales and Marketing solutions to meet business requirements • Designing apps and interfaces that maximize user productivity • Managing data and design analytics to track key Sales Cloud metrics CONSULTANT TR ACK SHARPEN YOUR SKILLS RELATED CERTIFICATIONS Certified Service Cloud Consultant Certified Sales Cloud Consultant Consultant (CRT251) • Download the Certification Exam Guide PREREQUISITE CERTIFICATIONS Certified Administrator GET CERTIFIED SERVICE CLOUD CONSULTANT The Salesforce Certified Service Cloud Consultant credential is designed for those who have experience implementing Service Cloud in a customer-facing role, successfully designing and implementing maintainable Recommended Salesforce Experience Time Commitment 2-5 YE ARS 30-40 HRS and scalable solutions that meet customer business requirements. 5 Digital Learning Courses 2 Instructor-Led Classes 2 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Learn at your own pace: Add to your skill set: Get ready for your exam: • Tap into these Trailhead and Digital Learning courses • Take Service Cloud Administration (ADM261) • Take Certification Preparation for Service •U se our self-guided resources • Join our Trailblazer Community EXAM OVERVIEW RELATED CERTIFICATIONS Certified Sales Cloud Consultant • Designing contact center solutions that make use of cases, knowledge base, and portals Certified Service Cloud Consultant • Designing interaction channels and building interfaces to maximize agent productivity • Managing data and design analytics that track key industry metrics Cloud Consultant (CRT261) • Download the Certification Exam Guide Here are some examples of the concepts you should understand to pass the exam: CONSULTANT TR ACK PREP AND STUDY PREREQUISITE CERTIFICATIONS Certified Administrator GET CERTIFIED CONSULTANT RESOURCES CERTIFIED COMMUNITY CLOUD CONSULTANT Expert-Led Training UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Trailblazer Community Expand Your Reach with Trailhead Digital Learning Video Reference Materials Communities PREP AND STUDY 9 hrs 40 mins Communities Certification Preparation for Community 1 day Cloud Consultants (CRT271) Get Started with Communities 1 day Download the Certification Exam Guide 30 min (ADM271) CERTIFIED FIELD SERVICE LIGHTNING CONSULTANT CERTIFIED MARKETING CLOUD CONSULTANT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Trailblazer Community Implementing Field Service Lightning PREP AND STUDY 3 days 30 min (FSL201) UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Trailblazer Community Personalize Your Customer PREP AND STUDY 2 hrs 55 mins Journeys with Marketing Cloud Journey Builder 101 (JB101) Marketing Cloud Connect 1 day 4 days Essentials (MCC201) Marketing Cloud Implementation Workshop (MCI101) CONSULTANT TR ACK Download the Certification Exam Guide 3 days Download the Certification Exam Guide 30 min CONSULTANT RESOURCES CERTIFIED PARDOT CONSULTANT UNDERSTAND THE BASICS Trailhead SHARPEN YOUR SKILLS Digital Learning Video Reference Materials 1.4 hrs Pardot: Automating Business Process 1.5 hrs Certification Preparation for Pardot: Administrative User 35 min Pardot: Connectors 1.2 hrs Pardot Consultant (CRT 160) Pardot: Managing Content 1.5 hrs Tracking Opt-in by Country 10 min Download the Certification Exam Guide Pardot: Lead Generation 1.8 hrs Submissions vs. Conversions Pardot: Lead Qualification 1.1 hrs Content Reporting Pardot Permission-Based Marketing Policy 1 min Maintaining Compliance While Maintaizning Lead Generation 2 min Prospect Lifecycle Reporting 15 min Introduction to Forms 1 min Individual Prospect Lifecycle Report Overview 10 min Geting Started with Email Authentication 1 min Advanced Email Analytics Overview 20 min Salesforce Connector Introduction 1 min Wistia Connector Overview 10 min Data.com Connector 10 min 10 min 5 min 10 min Conversions Reporting 5 min Landing Page Reporting 5 min Filters Overview 10 min Prospect Audits Overview 10 min FullContact Social Profile Lookup Connector Overview Form Reporting Overview 10 min Webex Connector Overview 10 min Why Can’t I Log In? 10 min Testing with Email Flow 10 min Email Reporting 15 min Automated Lead Scoring and Grading 20 min 5 min Handling Opportunities in Pardot 15 min Salesforce Campaigns Overview 10 min Getting Started with Email Flow 10 min Salesforce Connector Setup Guide The Complete Guide to Lead Nurturing Join Our Trailblazer Community 5 min 20 min Communities PREP AND STUDY Pardot: Overview Getting Started with the Salesforce Connector CONSULTANT TR ACK Expert-Led Training Pardot Campaigns vs. Salesforce Campaigns 2 min Automation Rules vs. Completion Actions 2 min Automation Rules vs. Segmentation Rules 2 min 5 Days (3 hrs/day) 30 min CONSULTANT RESOURCES CERTIFIED SALES CLOUD CONSULTANT Expert-Led Training UNDERSTAND THE BASICS Digital Learning SHARPEN YOUR SKILLS Implementing Sales and Marketing 1.5 hrs Implementation Guide: Setting Up and Building Communities 50 min A Guide to Sharing Architecture Setting Up Collaborative Forecasts 45 min Implementation Guide: Configuring Salesforce for Outlook 29 min Campaign Management Getting a Head Start with Chatter 32 min Implementation Guide: Getting Started with Data.com 16 min Deploying Territory Management Getting Started with Work.com 3 min Implementation Guide: Using Salesforce 1 2 min Implementing Person Accounts Getting Started Using Sales Cloud Trailhead 29 min Join Our Trailblazer Community Video Reference Materials Communities PREP AND STUDY 15 min Certification Preparation for Sales Cloud 1 day Consultant (CRT251) 40 min Preparing for the Certified Sales Cloud 4 min Consultant Exam 1 hr Download the Certification Exam Guide 30 min 30 min Implementation Guide: International 15 min Organizations: Using Multiple Currencies Decision Guide: Territory Management Sales Cloud Administration: Products, 20 min 1 day Quotes, Orders, and Collaborative Forecasts (ADM251) Sales Cloud Training For Sales Managers 1 day in Lightning Experience (SLX201) CERTIFIED SERVICE CLOUD CONSULTANT UNDERSTAND THE BASICS Implementing Case Management 2.2 hrs Across Channels Keep Customers Happy with 1.6 hrs Service Cloud Administration Setting Up and Building Communities 50 min (ADM261) Getting Started using Service Cloud 34 min Administration Essentials for Join Our Trailblazer Community PREP AND STUDY 11 hrs 30 mins Service Cloud Implementing Salesforce Knowledge Service Cloud Basics CONSULTANT TR ACK SHARPEN YOUR SKILLS 2 hrs the Service Cloud Certification Preparation for Service 1 day Cloud Consultant (CRT261) 2 days Preparing for the Certified Service Cloud 6 min Consultant Exam 57 min Download the Certification Exam Guide 30 min DEVELOPERS COMMERCE CLOUD DIGITAL DEVELOPER The Salesforce Certified Commerce Cloud Digital Developer credential is designed for those who have Recommended Salesforce Experience Time Commitment 3-6 MONTHS 75-85 HRS knowledge and skills in using Commerce Cloud to develop an eCommerce solution. 0 Digital Learning Courses 4 Instructor-Led Classes 0 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Join our Trailblazer Community • Take Getting Started with Demandware (GEN 001) • Download the Certification Exam Guide • An Xchange Community username and • Take Demandware Platform Architecture Overview (DEV 001) password is needed to access the • Take Developing for Digital I (DEV 101) Exchange Community. • Take Developing for Digital II (DEV 201) To obtain access to the Xchange Community, please contact your Commerce Cloud Account Manager. EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: Commerce Cloud Digital Developer • Troubleshoot file synchronization issues between UX Studio and the sandbox environment Certified Platform Developer I • Work with the product data model to manage products, their categorization, and associated inventory • Modify site search preferences and settings to enable searching for a specified product attribute • Create a custom object type to store a custom data type DEVELOPER TR ACK Certified Platform Developer II PREREQUISITE CERTIFICATIONS None GET CERTIFIED PLATFORM DEVELOPER I The Salesforce Certified Platform Developer I credential is designed for those who have knowledge, skills, Recommended Salesforce Experience Time Commitment 3-6 MONTHS 75-85 HRS and experience building custom declarative and programmatic apps on the Force.com platform. 4 Digital Learning Courses 2 Instructor-Led Classes 8 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Take Programmatic Development Using Apex and Visualforce (DEV450) • Take Certification Preparation for • Tap into these Trailhead and Digital Learning courses • Download the Certification Exam Guide • Check out our Certification Trailmix • Join our Trailblazer Community Platform Developer I (CRT450) • Get our Preparation Cheat Sheets • Tap into these digital learning modules EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: Certified Platform Developer I • Design the data model, user interface, business logic, and security for custom apps Certified Platform Developer II • Customizing apps for mobile use • Designing reports and dashboards • Deploying custom apps DEVELOPER TR ACK Commerce Cloud Digital Developer PREREQUISITE CERTIFICATIONS None GET CERTIFIED PLATFORM DEVELOPER II The Salesforce Certified Platform Developer II credential is designed for those with advanced skills and Recommended Salesforce Experience Time Commitment 2-4 YE ARS 35-45 HRS knowledge in the programmatic capabilities of the Force.com platform and data-modeling practices. 2 Digital Learning Courses 0 Instructor-Led Classes 8 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Tap into these Trailhead and Digital Learning courses • Download the Certification Exam Guide • Tap into these Trailhead and Digital Learning courses • Get our Preparation Cheat Sheets • Check out our Certification Trailmix • Join our Trailblazer Community EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: Certified Platform Developer I • Designing, developing, testing, and deploying programmatic solutions that are maintainable and re-usable Certified Platform Developer II • Following Apex design patterns and object-oriented programming best practices DEVELOPER TR ACK Commerce Cloud Digital Developer PREREQUISITE CERTIFICATIONS Certified Platform Developer I GET CERTIFIED DEVELOPER RESOURCES CERTIFIED COMMERCE CLOUD DIGITAL DEVELOPER CERTIFIED PLATFORM DEVELOPER I Expert-Led Training Trailhead UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Trailblazer Community Getting Started with Demandware An Xchange Community username (GEN001) and password is needed to access the Demandware Platform Architecture Exchange Community. Overview (DEV001) To obtain access to the Xchange Community, please contact your Commerce Cloud Account Manager. Developing for Digital I (DEV101) 5 days Developing for Digital II (DEV201) 5 days UNDERSTAND THE BASICS 26 hrs Programmatic Development Using Guide to Limits 2 min Apex and Visualforce (DEV450) Order of Execution of a Save 6 min Build a Conference Development Lifecycle management 1.5 hr Management App Get Started with Visualforce 22 min Build a Visualforce App Apex Video Reference Materials 3 days Download the Certification Exam Guide 30 min` 3 days PREP AND STUDY 5 days Certification Preparation for Platform 1 day Developer I (CRT450) 3.7 hrs 50 min 5.75 hrs Cheat Sheet: Apex Code 15 min Cheat Sheet: Visualforce 10 min Download the Certification Exam Guide 30 min Creating Lightning Components Visualforce Controllers DEVELOPER TR ACK Communities PREP AND STUDY SHARPEN YOUR SKILLS Certification Trailmix Digital Learning 1 hr 2 hrs DEVELOPER RESOURCES CERTIFIED PLATFORM DEVELOPER II Expert-Led Training UNDERSTAND THE BASICS Certification Trailmix SHARPEN YOUR SKILLS 61 hrs Digital Learning Video Reference Materials Communities PREP AND STUDY Lightning App with SLDS 50 min Cheat Sheet: Lightning UI 10 min Compound Fields 1.5 min Visualforce with SLDS 50 min Cheat Sheet: Rest API 12 min A Guide to Sharing Architecture 36 min Build a Geolocation App 1.2 hrs Cheat Sheet: Soap API 12 min Build a Conference 3.6 hrs Cheat Sheet: Security for Developers 6 min Cheat Sheet: Search and Query Optimization 8 min Visualforce Performance Best Practices for Deployments 1 min 1.5 min with Large Data Volumes Order of Execution of a Save Integrating with SOAP API Introduction to the REST API DEVELOPER TR ACK Trailhead Management App Download the Certification Exam Guide 6 min 1 hr 45 min 30 min SPECIALISTS CPQ SPECIALIST The Salesforce Certified CPQ Specialist credential is designed for individuals who have experience implementing the Salesforce CPQ solution. Recommended Salesforce Experience Time Commitment 6-12 MONTHS 15-25 HRS 0 Digital Learning Courses 2 Instructor-Led Classes 0 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS Learn at your own pace: • Tap into these digital learning courses • Join our Trailblazer Community EXAM OVERVIEW SHARPEN YOUR SKILLS Add to your skill set: • Take Salesforce CPQ Admin Essentials for New Administrators (CPQ201) • Take Salesforce CPQ Admin Essentials for Experienced Administrators (CPQ211) PREP AND STUDY Get ready for your exam: • Download the Certification Exam Guide • Review Knowledge Base Study Materials RELATED CERTIFICATIONS PREREQUISITES: Here are examples of the concepts you should understand to pass the exam: • Build solutions to support business process • Generate renewal and amendment quotes • Troubleshoot and solve basic platform issues • Configure user permissions, record types, and page layouts CPQ Specialist Marketing Cloud Email Specialist Pardot Specialist SPECIALIST TR ACK None GET CERTIFIED MARKETING CLOUD EMAIL SPECIALIST The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices — including message Recommended Salesforce Experience Time Commitment 6-12 MONTHS 15-25 HRS design, subscriber and data management, inbox delivery, and external integrations. 9 Digital Learning Courses 3 Instructor-Led Classes 1 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS Learn at your own pace: • Tap into these digital learning courses • Join our Trailblazer Community EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Building relational data models • Sending emails via Email app sending methods SPECIALIST TR ACK SHARPEN YOUR SKILLS PREP AND STUDY Add to your skill set: Get ready for your exam: • Personalize Your Customer Journeys with Marketing Cloud • Take Essentials for Marketing Cloud Email Marketers (EEB101) • Take Content Builder Essentials for the Digital Marketer (EML101) • Download the Certification Exam Guide RELATED CERTIFICATIONS PREREQUISITES: • Building complex email automations • Running reports of email-tracking data • Troubleshooting and solving basic platform issues • Having a general knowledge of email marketing terminology and best practices Certified Marketing Cloud Social Specialist Certified Marketing Cloud Email Specialist None GET CERTIFIED MARKETING CLOUD SOCIAL SPECIALIST The Salesforce Certified Marketing Cloud Social Specialist credential is designed for those who can demonstrate knowledge, skills, and experience using the components of Social Studio for post creation, management and Recommended Salesforce Experience Time Commitment 6-12 MONTHS 10-20 HRS analysis of conversations, and reporting. 1 Digital Learning Courses 1 Instructor-Led Classes 1 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS Learn at your own pace: • Tap into these digital learning courses • Join our Trailblazer Community EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Designing workflows to support business processes and reporting requirements PREP AND STUDY Add to your skill set: Get ready for your exam: • Take Social Studio 101 (SS101) • Download the Certification Exam Guide • Personalize Your Customer Journeys with Marketing Cloud RELATED CERTIFICATIONS • Building strategic social media • Troubleshooting and solving basic platform issues processes, incorporating different tools like Publish, Engage, and • Having a general knowledge of Analyze social media terminology SPECIALIST TR ACK SHARPEN YOUR SKILLS Certified Marketing Cloud Email Specialist Certified Marketing Cloud Social Specialist PREREQUISITES: None GET CERTIFIED PARDOT SPECIALIST 18 The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform. Recommended Salesforce Experience 3-6 MONTHS Time Commitment Digital Learning Courses 1 Instructor-Led Classes 0 Trailhead 20-30 HRS CERTIFICATION PATH START UNDERSTAND THE BASICS Learn at your own pace: • Tap into these digital learning courses SHARPEN YOUR SKILLS Add to your skill set: Get ready for your exam: • Tap into these digital learning courses • Take Certification Preparation for Pardot Specialist (CRT150) • Join our Trailblazer Community EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Designing workflows to support business process and reporting requirements • Being familiar with native integrations and the options SPECIALIST TR ACK PREP AND STUDY • Download the Certification Exam Guide RELATED CERTIFICATIONS PREREQUISITES: available to deploy connectors and manage those processes • Building marketing assets like email templates and forms • Troubleshooting and solving basic platform issues Certified Pardot Specialist Certified Pardot Consultant None GET CERTIFIED SPECIALIST RESOURCES CERTIFIED CPQ SPECIALIST Expert-Led Training Trailhead UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Trailblazer Community Salesforce CPQ Admin Essentials for Digital Learning Video Reference Materials Communities PREP AND STUDY 2 days New Administrators (CPQ201) Salesforce CPQ Admin Essentials for Download the Certification Exam Guide 30 min Review Knowledge Base Study Materials 1-2 days 4 days Experienced Administrators (CPQ211) CERTIFIED MARKETING CLOUD EMAIL SPECIALIST UNDERSTAND THE BASICS Paste Plain Text and HTML into SHARPEN YOUR SKILLS 7 min Content Area Boxes Personalize Your Customer PREP AND STUDY 2 hrs 55 mins 18 min Essentials for Marketing Cloud Email Email Approvals 30 min Marketers (EEB101) Drag-and-Drop Segmentation for 6 min 14 min Data Extensions Automation 101: Getting Started 9 min with Automation Studio Email Automation: Triggered Emails Reports 101 30 min Journeys with Marketing Cloud Email: Send Classifications Email: Dynamic Content Download the Certification Exam Guide Content Builder Essentials for the 2 days 1 day Digital Marketer (EML101) Marketing Cloud Connect Essentials 4 days (MCC201) 7 min 31 min Join Our Trailblazer Community CERTIFIED MARKETING CLOUD SOCIAL SPECIALIST UNDERSTAND THE BASICS Social Studio 101 Join Our Trailblazer Community SHARPEN YOUR SKILLS 1.3 hrs Personalize Your Customer 2 hrs 55 mins Journeys with Marketing Cloud Social Studio 101 (SS101) SPECIALIST TR ACK PREP AND STUDY 1 day Download the Certification Exam Guide 30 min SPECIALIST RESOURCES CERTIFIED PARDOT SPECIALIST UNDERSTAND THE BASICS Trailhead Digital Learning SHARPEN YOUR SKILLS 1.4 hrs Pardot: Lead Generation 1.8 hrs Pardot: Campaigns 10 min Creating Forms 10 min Pardot: Administrative User 35 min Adding Form Fields 10 min Building with Email Flow 10 min Styling Forms 10 min Email Preference Center 10 min Adding Post Submission Actions 10 min Unsubscribe Page 10 min Deploying Forms 10 min Testing Emails with A/B Testing 10 min Progressive Profiling 10 min Sending with Email Flow 10 min Creating Dependent Fields 10 min How Are Prospects Scored 10 min Pardot: Automating Business Process 1.5 hrs Visitors Report 5 min Pardot: Nurturing Campaigns How Does Pardot Track Activities? 7 min Drip Program Overview Drip Program Reports 2 min Reviewing Prospect Audits 10 min Filtered Activities in Pardot 4 min Performing a Prospect Audit 4 min Drip Program Sample Templates Drip Program FAQ Getting Started with the Salesforce Connector Campaign Cohort Report 10 min Handling Opportunities in Pardot Campaign Reports Summary 10 min Set Pardot to Only Create Contacts in Salesforce What User Type Should I Select? 8 min Grant Support Access to Account 4 min Content Report 5 min Creating Layout Templates for Landing Pages Forms Report Cont. Next Page 10 min 20 min 2 min 1 hr 1 min 10 min 2 min 10 min 3 min 15 min 1 min Salesforce Campaigns 10 min Tracking Opt-Ins by Country 10 min Conversion Report 5 min Salesforce Connector Setup Guide 5 min Salesforce Connector Introduction 1 min Cont. Next Page Video Reference Materials Communities PREP AND STUDY Pardot: Overview How Are Prospects Converted From Visitors? SPECIALIST TR ACK Expert-Led Training Certification Preparation for Pardot Specialist (CRT150) Download the Certification Exam Guide 2 days 30 min SPECIALIST RESOURCES CERTIFIED PARDOT SPECIALIST Cont. UNDERSTAND THE BASICS Form Troubleshooting and FAQ’s What’s the Difference Between a Submission and a Conversion? Trailhead SHARPEN YOUR SKILLS 20 min 2 min Prospect Actions 10 min Link Tracking in Emails 10 min Getting Started with Email Flow 10 min Reporting with Email Flow 15 min Lead Qualification Overview 1 min Introduction to Forms 1 min Testing with Email Flow 10 min Email Overview 1 min Email Tools 3 min Building a Great Email 2 min Getting Started with Email Authentication 1 min Pardot Permission Based Marketing Policy 1 min Join our Trailblazer Community SPECIALIST TR ACK Expert-Led Training Pardot Campaigns vs. Salesforce Campaigns 2 min Automation Rules vs. Completion Actions 2 min Automation Rules vs. Segmentation Rules 2 min Completion Actions vs. Dynamic Lists 2 min Digital Learning Video Reference Materials Communities G E T S TA R T E D O N Y O U R S A L E S F O R C E C E R T I F I C AT I O N P AT H . S A L E S F O R C E . C O M/C E R T I F I C AT I O N
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