Standards Manual

User Manual: Pdf

Open the PDF directly: View PDF PDF.
Page Count: 21

DownloadStandards-manual
Open PDF In BrowserView PDF
STANDARDS MANUAL

Tied and True is a clothing retailer for casual business wear targeting
young gentleman, 20-35, in the Manhattan Kansas area. The style
works for the office, yet is versatile enough to wear out to drink with
friends. It truly is a sophisticated, urban, and masculine look.

Wordmark & LogoMArk
The logomark is for situations where the full wordmark
becomes unrealistic or unreasonable to use. The primary
color is a combination of the Dark Brown and Pale Green.

DO

Don’t

Dark Brown Text and Pale Green Structure Combination

Use Double Color Combination other than Brown and Green

Single Approved Color

Remove Elements

Single Color as Black or White

Alter Elements

Color Palette

Pale Green

Dark Brown

C52 Y33 M51 K5

C50 Y67 M78 K60

R129 G144 B127

R72 G49 B33

The primary color pallet consists of a pale green and dark
brown.
For the secondary pallet, of supporting colors, you have a mid
red, tans, and an earthly blue.

Mid Red
C30 Y92 M86 K36
R128 G38 B36

Mid Tan

Earthy Blue

Light Tan

C39 Y54 M78 K22

C87 Y77 M43 K38

C34 Y40 M57 K4

R137 G103 B67

R44 G54 B81

R169 G144 B115

Corporate Typefaces
Type faces were decided upon to give an industrial and
masculine feel.

Bebas Neue

Bebas Neue and Arvo were selected as the primary typefaces
of Tied & True.

Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%&!?
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%&!?
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%&!?

Arvo
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%&!?
abcdefghijklmnopqrstuvwxyz
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%&!?
abcdefghijklmnopqrstuvwxyz
Bold
ABCDEFGHIJKLMNOPQRSTUWVWXYZ @#$%&!?
abcdefghijklmnopqrstuvwxyz

Stationary Set

Tied & True

795.546.3592
419 East Pontz Avenue,
Manhattan, KS, 66502

John Doe
Shown is the typical business card, envelope, and letterhead
for company use.

Store Manager
John@tiedtrue.com
795.546.2383

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute
irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
Sed quis occaecat in cillum et id irure tempor in in esse Duis ex amet, veniam,
aliquip incididunt Excepteur dolor veniam, aliqua. velit ut aliqua. ea esse exercitation qui reprehenderit officia sint est ut et pariatur. officia ut fugiat reprehenderit
exercitation cupidatat aliqua. nisi culpa nisi ut aliquip laborum. Duis officia reprehenderit in Ut nostrud ea dolore sint dolore mollit adipisicing eu in in eiusmod
dolore et.
Dolor Ut ea quis deserunt sed dolore consequat. incididunt velit amet, ut ut
magna nulla esse pariatur. est in sed mollit labore dolore enim Ut nulla qui aliquip
consectetur commodo laborum. elit, magna minim ullamco undefined dolore Lorem in est in dolore in fugiat culpa laborum. sint proident, sed Ut commodo.
Ea magna aliquip anim reprehenderit Duis do amet, id in sunt proident, ut id
aliquip sit nulla fugiat culpa in velit cillum aliqua. aliquip ea qui nisi in velit in quis
adipisicing sed ex sit sint Excepteur sed fugiat quis in nostrud cupidatat enim dolore incididunt eu ut laborum. enim ex sunt dolore aliqua. Ut ut culpa Duis quis qui.
In aliqua. amet, culpa ut sed dolor qui culpa ipsum velit consectetur laboris ut

Jane Doe

2310 First Street,
Manhattan, KS 66502

fugiat fugiat occaecat nostrud aute laborum. Ut id aliqua. proident, amet, dolore do
laboris minim exercitation anim voluptate sint nostrud ut adipisicing et et ad eu
adipisicing culpa ut pariatur. id proident, voluptate anim mollit in laboris sint incididunt laborum. anim.
Et quis irure est qui aliquip voluptate aliqua. commodo deserunt consequat.
voluptate aute in deserunt amet, eiusmod in sint mollit Excepteur culpa velit officia
ut enim Ut sed adipisicing sit

John Doe

Store Manager

419 East Pontz Avenue,
Manhattan, KS, 66502

John@tiedtrue.com
795.546.2383

John Doe
John Doe

Store Manager

Typographic treatments
Bebas Neue font should be used for titles, pullouts, areas of
interest, etc..
Arvo will be the main body font used.

Image Treatments
Images should have only the logo overlay on the model
(optional) and in a single color. The photos with models
should feel somewhat candid and not have a stock or studio
picture feel. The background should be without a large city
feel and cropped close: optional square in the color of the
logo.

Advertisements
The following are some advertisements following the
guidelines of the typographic and image treatments.

Social Media
Facebook has the focus on the promotions and the store.
Instagram focuses on the clothing while still having the
logomark on the image.

Website
The website does not sell merchandise. It has an Instagram
feed of approved user posts wearing the store’s clothing,
a promotions bar, about page, blog, and contact/location
information.

Store Experience
The store has a light industrial feel.

Other Elements
Also provided are some misc. items that the brand may
portray. It is highly recommend to stick to company colors
as the product’s primary color, along with white, black, and
grays.
Source Exif Data: 
File Type                       : PDF
File Type Extension             : pdf
MIME Type                       : application/pdf
PDF Version                     : 1.4
Linearized                      : Yes
Tagged PDF                      : Yes
XMP Toolkit                     : Adobe XMP Core 5.3-c011 66.145661, 2012/02/06-14:56:27
Create Date                     : 2018:04:20 14:55:01-05:00
Metadata Date                   : 2018:04:20 14:55:34-05:00
Modify Date                     : 2018:04:20 14:55:34-05:00
Creator Tool                    : Adobe InDesign CS6 (Windows)
Instance ID                     : uuid:40c3a83b-a324-4b1f-98e3-0edf409db537
Original Document ID            : xmp.did:BDAC963F7F3BE811ADADA1767003842E
Document ID                     : xmp.id:45C5D4ADD444E811A225C07059E29C8B
Rendition Class                 : proof:pdf
Derived From Instance ID        : xmp.iid:44C5D4ADD444E811A225C07059E29C8B
Derived From Document ID        : xmp.did:FF8A6B725644E811A225C07059E29C8B
Derived From Original Document ID: xmp.did:BDAC963F7F3BE811ADADA1767003842E
Derived From Rendition Class    : default
History Action                  : converted
History Parameters              : from application/x-indesign to application/pdf
History Software Agent          : Adobe InDesign CS6 (Windows)
History Changed                 : /
History When                    : 2018:04:20 14:55:01-05:00
Format                          : application/pdf
Producer                        : Adobe PDF Library 10.0.1
Trapped                         : False
Page Count                      : 21
Creator                         : Adobe InDesign CS6 (Windows)
EXIF Metadata provided by EXIF.tools

Navigation menu