Standards Manual
User Manual: Pdf
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STANDARDS MANUAL
Tied and True is a clothing retailer for casual business wear targeting
young gentleman, 20-35, in the Manhattan Kansas area. The style
works for the office, yet is versatile enough to wear out to drink with
friends. It truly is a sophisticated, urban, and masculine look.
Wordmark & LogoMArk
The logomark is for situations where the full wordmark
becomes unrealistic or unreasonable to use. The primary
color is a combination of the Dark Brown and Pale Green.
DO Don’t
Dark Brown Text and Pale Green Structure Combination
Single Approved Color
Single Color as Black or White
Use Double Color Combination other than Brown and Green
Remove Elements
Alter Elements
Color Palette
The primary color pallet consists of a pale green and dark
brown.
For the secondary pallet, of supporting colors, you have a mid
red, tans, and an earthly blue.
Earthy Blue
C87 Y77 M43 K38
R44 G54 B81
Mid Tan
C39 Y54 M78 K22
R137 G103 B67
Light Tan
C34 Y40 M57 K4
R169 G144 B115
Pale Green
C52 Y33 M51 K5
R129 G144 B127
Dark Brown
C50 Y67 M78 K60
R72 G49 B33
Mid Red
C30 Y92 M86 K36
R128 G38 B36
Corporate Typefaces
Type faces were decided upon to give an industrial and
masculine feel.
Bebas Neue and Arvo were selected as the primary typefaces
of Tied & True.
Bebas Neue
Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%&!?
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%&!?
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%&!?
Arvo
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%&!?
abcdefghijklmnopqrstuvwxyz
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ @#$%&!?
abcdefghijklmnopqrstuvwxyz
Bold
ABCDEFGHIJKLMNOPQRSTUWVWXYZ @#$%&!?
abcdefghijklmnopqrstuvwxyz
Stationary Set
Shown is the typical business card, envelope, and letterhead
for company use.
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John Doe
Store Manager
John@tiedtrue.com
795.546.2383
John Doe
Store Manager
Tied & True
795.546.3592
419 East Pontz Avenue,
Manhattan, KS, 66502
John Doe
Jane Doe
2310 First Street,
Manhattan, KS 66502
John Doe
Store Manager
John@tiedtrue.com
795.546.2383
419 East Pontz Avenue,
Manhattan, KS, 66502
Typographic treatments
Bebas Neue font should be used for titles, pullouts, areas of
interest, etc..
Arvo will be the main body font used.
Image Treatments
Images should have only the logo overlay on the model
(optional) and in a single color. The photos with models
should feel somewhat candid and not have a stock or studio
picture feel. The background should be without a large city
feel and cropped close: optional square in the color of the
logo.
Advertisements
The following are some advertisements following the
guidelines of the typographic and image treatments.
Social Media
Facebook has the focus on the promotions and the store.
Instagram focuses on the clothing while still having the
logomark on the image.
Website
The website does not sell merchandise. It has an Instagram
feed of approved user posts wearing the store’s clothing,
a promotions bar, about page, blog, and contact/location
information.
Store Experience
The store has a light industrial feel.
Other Elements
Also provided are some misc. items that the brand may
portray. It is highly recommend to stick to company colors
as the product’s primary color, along with white, black, and
grays.
