2021. Prospectus. Not-for-Profit Industry. Conference. June 7–9. Gaylord National Harbor, ... Logo in pre-event app download instruction email to all attendees.
Conference June 7–9 Gaylord National Harbor, National Harbor, MD, and live online
0 2021 Prospectus Not-for-Profit Industry Conference June 79 Gaylord National Harbor, National Harbor, MD, and live online 0 2021 Prospectus Moving forward in 2021 Not-for-Profit Industry Conference June 79 Gaylord National Harbor, National Harbor, MD, and live online Be a sponsor 4 Reach executive-level status 4 Speaking sponsorships 5 Technology sponsorships 6 Material sponsorships 8 Networking sponsorships 10 Reserve your booth 12 Enhance your experience 13 Moving forward in 2021 The Not-for-Profit Conference offers you the opportunity to make solid contacts, build long-lasting relationships and generate qualified sales leads with NFP finance and accounting professionals. We invite you to reach NFP financial executives, including CFOs, CEOs/executive directors, controllers, directors of finance and board trustees, and other financial managers with not-for-profit clients ready to learn about new products and solutions to enhance their businesses at the AICPA. 81% of attendees have attended the NFP Industry Conference in the past Attendee demographics Business Category Top titles Public accounting 48% Business and industry 43% Education 3% Other 6% Firm size Sole practitioner 6% 29 employees 15% 1050 employees 37% 51100 employees 13% 101500 employees 16% 5011,000 employees 6% 1,000+ employees 7% Partner 21% Accounting/Financial ReportingDirector/ Manager/Staff 16% CFO/Controller/ Comptroller 20% Staff 11% Manager 13% Senior Manager 5% Managing Director/ Director 4% Shareholder/Owner 3% Sole Practitioner 3% Other 4% 52% of attendees have more than 20 years as a CPA 66% of attendees are decision-makers in their firm 2021 Not-for-Profit Conference Prospectus |3 Reimagine leadership Be a sponsor Strategically build your custom sponsorship package from our à la carte offerings! Sponsor benefits · Logo on intermission slides played between sessions on-site and online · Sponsor recognition on-site and online · Company profile on mobile app with link to company website · Company listing on AICPAConferences.com Sponsor & Exhibitor Directory post-conference · Pre- and post-conference attendee list with USPS mailing addresses for one-time use · Access to promotional marketing code offering a $100 discount off registration for your clients and prospects · Invitation to attend all on-site food and beverage functions and online activities with attendees (does not include private events) · Option to purchase additional discounted CPE badges Reach executive-level status. Easily become an executive-level sponsor based on your total spend and earn exclusive brand-building perks! Platinum $32,500 Gold $21,500 Silver $18,500 Bronze $15,500 Executive-level sponsor benefits All above sponsor benefits Sponsor ad in intermission slides played between sessions on-site and online Bingo! participation Premium booth location/placement (near entrance, on corner or near networking areas) Additional on-site Expo-only badges (1 per 10x10) Additional CPE badges (3 platinum, 2 gold, 1 silver) 2021 Not-for-Profit Conference Prospectus |4 Speaking sponsorships $1 0,000 Solution session* Present an educational topic in your area of expertise. · 50-minute live speaking opportunity worth 1 CPE credit · Featured on main agenda reaching attendees on-site and online · Session attendee contact information (includes email addresses) · Session listed on main agenda on website, AICPAConferences.com and mobile app · Session recording available on AICPAConferences.com Archives page for one year post-event · Two (2) CPE badges · One (1) CPE speaker registration $8 ,500 Education lab* Host a TED Talk-style presentation with an educational focus. · 20-minute live speaking opportunity · Featured in Exhibit Hall during networking event and streamed live online · Session attendee contact information (includes email addresses) · Session listed on main agenda on website, AICPAConferences.com and mobile app · Two (2) CPE badges · One (1) CPE speaker registration *Session title, speaker and content subject to committee pre-approval "This conference consistently provides top quality speakers and the most current content available. It is by far the best conference I attend all year" -- Not-for-Profit 2020 attendee 2021 Not-for-Profit Conference Prospectus |5 Technology sponsorships $1 5,000 Wi-Fi $1 2,500 Virtual streaming $1 0,000 Closed captioning $1 0,000 Mobile app Gain digital recognition for helping on-site attendees stay connected. · Logo on back of each attendee badge with Wi-Fi information · Logo listed in mobile app FAQs · Sponsorship recognition on on-site signage · Two (2) CPE badges Gain maximum exposure with a comprehensive digital marketing bundle. · One (1) 45-second commercial streamed on-site and online before one (1) general session · Two (2) additional commercial plays throughout the event · Banner ad with hyperlink on AICPAConferences.com Event Summary page · Dedicated tab with hyperlink on AICPAConferences.com navigation bar · Logo on digital step and repeat background on AICPAConferences.com My Itinerary page · Logo with hyperlink in pre-event access email to all attendees · Two (2) CPE badges · Commercial session selection is subject to availability and approval Maximize your brand with this multi-channel package providing visibility in all online sessions. · Sponsor recognition in text closed captioning message before every online session · One (1) 30-second commercial play per day streamed on-site and online · Logo with hyperlink on AICPAConferences.com Event Summary page · Logo with hyperlink in pre-event access email to attendees · Two (2) CPE badges · Commercial session selection is subject to availability and approval Increase your visibility pre-event with the launch of the app and post-event with year-long access. · Logo on app splash screen · Logo in pre-event app download instruction email to all attendees · Logo on virtual lobby help desk with direct link to booth · Rotating banner ad · Sponsorship recognition on on-site signage · Two (2) CPE badges 2021 Not-for-Profit Conference Prospectus |6 Technology sponsorships $1 0,000 Archives $9 ,500 Handouts $9 ,500 Technical support Stand out to prospective clients as attendees re-visit their favorite sessions. · Logo with hyperlink in pre-event access email to attendees · Logo with hyperlink in post-event archive email to attendees · Banner ad with hyperlink on AICPAConferences.com Archives page · Logo on digital step and repeat background on AICPAConferences.com Archives page · Two (2) CPE badges Reach attendees each time they reference event materials. · Logo with hyperlink in pre-event access email to attendees · Banner ad with hyperlink on AICPAConferences.com Handouts page · Logo on digital step and repeat background on AICPAConferences.com Handouts page · Two (2) CPE badges Enhance brand recognition while attendees find online support and assistance. · Banner ad with hyperlink on AICPAConferences.com Technical Support page · Logo with hyperlink in pre-event access email to attendees · Logo on virtual lobby help desk with direct link to booth · Logo on digital step and repeat background on AICPAConferences.com Technical Support page · Two (2) CPE badges $8 ,500 Music Increase exposure to online customers and prospects through music. · Sponsor recognition in text welcome window of each online session · Dedicated music sponsor slide displayed before all sessions · Logo with hyperlink in pre-event access email to attendees · Two (2) CPE badges 2021 Not-for-Profit Conference Prospectus |7 Material sponsorships $1 5,000 Step challenge $1 2,000 Face mask $1 0,000 Lanyard Build health and wellness while promoting your brand. · AICPA to send a custom branded email to attendees with challenge instructions · Logo listed in mobile app FAQs · Logo on step data collection survey · Mobile app push notifications promoting challenge and announcing winner · AICPA provided prize on behalf of sponsor 2022 conference registration · Two (2) CPE badges · Optional: additional sponsor-provided prize Receive unlimited brand exposure with every on-site attendee. · AICPA-provided face mask with sponsor logo · Included in welcome kit distributed to all on-site attendees at registration · Sponsorship recognition at on-site safety station · Two (2) CPE badges Promote your brand throughout the entire event with one of the most popular on-site sponsorships. · Logo displayed on AICPA provided lanyards · Sponsorship recognition on on-site signage · Two (2) CPE badges "Very informative and relevant to the day and time. Would highly recommend." -- Not-for-Profit 2020 Attendee 2021 Not-for-Profit Conference Prospectus |8 Material sponsorships $1 0,000 Hand-sanitizer stations $7 ,500 Safety products $5,000 Bingo! sponsor Place your brand directly in the hands of on-site attendees. · Logo on hand-sanitizer stations placed throughout the conference center and exhibit hall · Up to three (3) branded exposure points with sponsorship recognition · Two (2) CPE badges Promote your brand on-site while supporting attendees' well-being. · AICPA-provided safety products with sponsor branding · One (1) of the following examples: hand sanitizer, sanitizing wipes, door pull · Included in welcome kit distributed to all on-site attendees at registration · Sponsorship recognition at on-site safety station · Two (2) CPE badges Attract attendees to your booth with this popular game. · A fun and engaging game to bring attendees to your on-site and virtual booth · Attendees are entered into drawings for donated raffle prizes · Sponsor supplied prize of $100 minimum value · Logo on signage promoting Bingo! in virtual lobby and on-site Exhibit Hall · Sponsor recognition on online leaderboard and on-site Bingo! cards · Two (2) CPE badges "Outstanding, effective and entertaining! Looking forward to next year!" -- Not-for-Profit 2020 attendee 2021 Not-for-Profit Conference Prospectus |9 Networking sponsorships $1 3,500 Reception $1 2,000 Lunch $8 ,000 Virtual reception Receive prominent recognition as attendees and exhibitors mingle throughout the on-site Exhibit Hall. · Priority bar placement near your exhibit booth · Sponsorship recognition throughout reception · Logo printed on napkins placed on food and beverage stations · Logo in agenda on mobile app · Mobile app push notification promoting reception and sponsor · Two (2) CPE badges Gain exposure while on-site attendees network over lunch. · Sponsorship recognition throughout lunch · Logo in agenda in mobile app · Mobile app push notification promoting lunch and sponsor · Two (2) CPE badges Bring fun to online attendees with this high-visibility activity. · Host a virtual reception activity (trivia, dueling pianos, mixologist, etc.) · Opportunity to welcome online attendees to the reception · One (1) 30-second online commercial played before one (1) session · Logo in agenda in mobile app · Logo on signage in virtual Networking Lounge · Two (2) CPE badges · Commercial session selection is subject to availability and approval 2021 Not-for-Profit Conference Prospectus |10 Networking sponsorships $8 ,500 Signature drink $8 ,500 Afternoon break $7 ,500 Morning break Get creative with an on-site specialty drink named after your company. · Custom cocktail or beverage served during the on-site networking reception · Available at bar placed near your booth · Sponsorship recognition on designated bar · Mobile app push notification promoting signature drink and sponsor · Two (2) CPE badges · Optional: sponsor-provided branded napkins and/or stirrers Stay top of mind by keeping on-site attendees refueled and refreshed. · Themed food station (ice cream, popcorn, assorted cookies, trail mix, etc.) · Sponsorship recognition on each station · Logo in agenda on mobile app · Placement near exhibit booth · Two (2) CPE badges · Optional: sponsor-provided branded napkins Build brand recognition as on-site attendees grab a beverage between sessions. · Sponsorship recognition on each beverage station · Logo in agenda on mobile app · Placement near exhibit booth · Two (2) CPE badges · Optional: sponsor-provided coffee sleeves and/or stirrers 2021 Not-for-Profit Conference Prospectus |11 Reserve your booth Package 1: On-site and 3D virtual booth Package 2: 3D virtual booth only 4,700 $ 10x10 booth On-site booth per 10x10 space: · One (1) lead retrieval license · Two (2) CPE badges · One (1) 6-foot skirted table · Two (2) chairs · One (1) wastebasket · One (1) booth ID sign · Pipe and drape · Carpeted flooring Includes 3D virtual booth! 3,000 $ Virtual booth only 3D virtual booth: · Customizable branding opportunities (logo, graphic images, banner ad, etc.) · Video upload · Resources/handouts · Personalized contacts list · Live private video chat · Live public text chat · Metrics and contact information with email addresses for users, visits, and downloads · Two (2) CPE online badges Additional exhibitor benefits: Company profile on mobile app with a link to the company website Company listing on AICPAConferences.com Sponsor & Exhibitor Directory post-conference Pre- and post-conference attendee list with USPS mailing addresses for one-time use Access to promotional marketing code offering a $100 discount off registration for your clients and prospects Invitation to attend all on-site food and beverage functions and online activities with attendees (does not include private events) Option to purchase additional discounted CPE badges or on-site Expo-only badges 2021 Not-for-Profit Conference Prospectus |12 Enhance your experience Exhibit booth add-ons: $3 00 Bingo! A fun and engaging game to bring attendees to your on-site and virtual booth. Points are earned while moving throughout the exhibit hall, visiting each participating exhibitor and learning about your products/services. Attendees are entered into drawings for donated raffle prizes. · Participant supplies prize of $100 minimum value · Recognition on virtual leaderboard · Recognition on Bingo! on-site signage $3 ,000 Commercial package Deliver your targeted message to a captive audience. · One (1) 30-second commercial play before one (1) session streamed on-site and online (excludes keynotes) · Commercial visible by all attendees via archives page (added 46 weeks post-event) · Logo on online pre-session window · Logo on post-session email sent to all online session participants · One (1) online session handout · Commercial session selection is subject to availability and approval 2021 Not-for-Profit Conference Prospectus |13 Ready to get started? Have questions? Other sponsorship ideas? Contact us today! Jessica Erickson Sponsor & Exhibit Sales Manager 800.504.4749, Ext. 102 jessica@eventsalespartner.com Start here Founded by AICPA and CIMA, the Association of International Certified Professional Accountants powers leaders in accounting and finance around the globe. © 2021 Association of International Certified Professional Accountants. All rights reserved. Association of International Certified Professional Accountants is a trademark of the Association of International Certified Professional Accountants and is registered in the US, the EU and other countries. The Globe Design is a trademark owned by the Association of International Certified Professional Accountants. 2101-33345Adobe InDesign 16.1 (Macintosh) Adobe PDF Library 15.0