Maximize the success of your learning with marketing from PT
E-learning, learning, marketing, Principled Technologies, PT, program impact, raise awareness, improve engagement, maximize results, inspire action, learning lifecycle, outreach, incentives, videos, advertisements, analytics, demos, interactive content, training, strategy, campaign, performance, business goals, agency
Principled Technologies Inc.
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Maximize-learning-success-with-PT-marketing-0520 Principled Technologies®
Maximize the success of your learning with marketing from PT
World-class learning deserves world-class marketing.
Learn why
Pairing learning and marketing
Boost your program's impact by integrating marketing at every step.
Key stages in a program lifecycle
PT brings a long history of success in learning and marketing.
Strategies
Solutions
Resources
Track record
Why you should market your learning
Raise awareness
Learners can't take a course they don't know about. And without external motivation, employees may not immediately see the value in your training. Marketing can help ensure learners are engaged in your product from day one by raising awareness and instilling urgency.
Improve engagement
Strategies such as advertisements, demos, and friendly competitions can motivate learners to pick up and finish your course. So why are learning teams spending just 15% of their time raising engagement through marketing? 1 Investing today can mean a higher return tomorrow.
1. "2019 Workplace Learning Report," accessed April 10, 2020, https://learning.linkedin.com/content/dam/me/business/en-us/amp/ learning-solutions/images/workplace-learning-report-2019/pdf/ workplace-learning-report-2019.pdf.
Maximize results
A successful learning program yields performance and behavior changes for its users. The more buzz around your course, the more those performance improvements will spread, and the greater the gains you'll see.
Learning and marketing
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Learning and marketing A perfect pair
How would you describe a great learning course?
Would it be immediately appealing?
A highly engaging experience?
One that resonates deeply with your chosen audience?
Would it inspire someone to take action?
Now--how would you describe a great ad?
PT understands that marketing and learning share the same DNA. We're experts in the core techniques that
make content in both disciplines shine, and we employ these
techniques to produce engaging, attention-grabbing collateral that
spurs people to action.
Learning lifecycle
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Marketing solutions for the life of your project
Effective marketing bolsters your learning throughout the life of the course. We can simultaneously produce great learning courses and the marketing to support them.
Post-launch
Starting a new course
Launch window
Learning lifecycle
Early development
Key questions
How can we use data from a previous course to develop and market your new one?
How can we help you plan your marketing strategy early?
As your launch date approaches, how can we help you inform targeted learners in advance?
What strategies can we take to maximize the number of engaged learners at launch?
How can we help you maintain excitement after launch day?
Pre-launch
Strategies
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Why market learning
Learning and marketing
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How PT can help
Key questions
Starting a new course How can we use data from a previous course to develop and market your new one?
Early development How can we help you plan your marketing strategy early?
Strategies
By analyzing user feedback and data from your LMS, we can develop tailored marketing solutions to change minds and extend your reach.
Creating learning and marketing materials simultaneously is no problem--we devote staff resources to both early on in the project timeline. We can work with you to create a strategy that relays the benefits of your course to your audience.
Pre-launch As your launch date approaches, how can we help you inform targeted learners in advance?
Now's the time to execute the customized plan that we developed together. Start using applicable marketing strategies under your schedule. For example, include course ads and teaser videos in your internal communications.
More strategies
Principled Technologies®
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Why market learning
Learning and marketing
Learning lifecycle
Strategies
Solutions
Resources
Track record
Contact us
How PT can help
Key questions
Launch window What strategies can we take to maximize the number of engaged learners at launch?
Post-launch How we help you maintain excitement after launch day?
Strategies
Congratulations on launch! By now, your targeted learners should be seeing collateral from your marketing strategy, and you'll likely want more solutions to herald your latest release. We'll develop creative ways to encourage learners to take part in your experience.
We're glad our learning and marketing services delivered results. It's time to reassess your learning goals as your organization plans for the future--we can help you reflect on where you are and amend your goals accordingly.
Solutions
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Why market learning
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Win with custom marketing solutions
Our marketing strategies include graphics, text, video, and social engineering to reach learners wherever they are.
Outreach
Newsletters
Incentives
Points
Videos
Teasers
Advertisements
Office posters
Emails
Social media campaign kit
Press releases
Takeaway sheets
Badges
Leaderboards
Performance graphs
Team-based play
Side-by-side comparisons
Launch trailers
Testimonials
Infographics Web graphics Print ads QR codes
Analytics
LMS reports Marketing results
Demos
Sample modules Demo videos
Resources
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How our resources make your courses succeed
Our in-house creative resources make it easy for us to produce great marketing solutions while developing your learning experience. This simultaneous workflow ensures learning and marketing materials feel consistent and work together.
Robust planning ensures we meet your deadlines
A fast, professional video pipeline
Attention-grabbing advertisement designs
Writing that pulls in learners
Track record
Interactive content that engages your audience
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Learning and marketing
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Our track record
For more than 17 years, some of the world's largest companies have relied on our marketing services to surpass their business goals. Contact us today to join them.
Collateral
Infographics
Digital and print PDFs
Interactive content
Course teasers
Videos
Want more? Check out our learning and marketing portfolios.
Awards
Our work has received top honors from MarCom Awards, American Advertising Awards, Brandon Hall
Group, and more.
Clients
Our hard work, professionalism, and results ensure our clients keep coming back for more. Partner with
PT--you'll be in good company.
A small sample of our clients:
American Heart Association
American Red Cross
Dell Technologies
Intel
Spotify
U.S. Poultry & Egg Association
Principled Technologies®
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Why market learning
Learning and marketing
Learning lifecycle
Strategies
Solutions
Resources
Track record
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