Design Style Guide

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Style Guide (24.07.2015)
Building and delivering the PGS message

Introduction
A Company’s Identity
is More Than its Logo

Content
Introduction

LOGO

Our Logo
Logo Protection
Logo Formats
Logo Do’s and Don’t’s
Negative Logo

COLOURS

Primary Colours
Secondary Colours
Tertiary Colours
Gradient Colours
Colour Wave

02
03
04
05
06
07
08
09
10
11
12
13
14

TYPOGRAPHY

15
16
17

LAYOUT

18
19

Typography
Strapline
Layout Grid

STATIONERY
Overview
Business card
Letterhead
US Letterhead
Envelopes
US Envelopes

20
21
22
23
24
25
26

DIGITAL

27
28
29
30

MARKETING MATERIAL

31
32
33
34

PowerPoint Landscape
PowerPoint Portrait
Email Signature
Posters
Adverts
Flyers

Our company identity creates the basis
for the way in which we present ourselves
visually. Our identity expresses a unified
design through conscious choices of form
and content that are consistent with our
goals and strategies.
We aim to build the PGS brand consistently.
This style guide is the toolbox for achieving
that ambition and therefore plays a vital
role in the communication of our presence.
This style guide provides our rules for the
core design elements – logo, strapline,
colours, and fonts.
Ready for use templates can be found in
MarketBase.

PGS STYLE GUIDE
INTRODUCTION

Logo

Our Logo

Our Logo is Our Signature
The logo is based upon our values,
it is relevant for the times and in line
with current business objectives and
future goals.
The logo communicates solidity and
reliability. The waves are inspired by the
shape of the Ramform, re-inforcing the
idea of us exploring deep waters, layer by
layer. This is also emphasized by a slight
gradient through the logo. The blue colour
is strongly associated with water and
maintains the values of Dedicated and
Reliable. The eye reads naturally from left
to right and lands at the bottom right,
therefore the weighting of the waves to
the bottom right enforces solidity.

PGS STYLE GUIDE
OUR LOGO

Logo Protection

Protection Zone

Our logo should always appear clear and
visible and must never compete with other
elements. The protection zone indicates
the minimum space required around the logo.

P
P

The protection zone, P, is based upon the
height of the PGS letters and prevents
other design elements from being placed
too close to the logo.

To maintain legibility, the logo should never
be produced smaller than 8 mm measured
across the width of the logo mark.
Document Size
A6
A5
A4 / US Letter
A3
650 x 950 mm
750 x 1000 mm

Logo Width
P=
8 mm
3 mm
11 mm
4 mm
14 mm
5 mm
20 mm 6.5 mm
45 mm 16 mm
50 mm 18 mm

Document Size
A6
A5
A4 / US Letter
A3
25.5 x 37.5in
29.5 x 39.5in

Logo Width
0.32 in
0.43 in
0.55 in
0.79 in
1.77 in
1.97 in

P=
0.12 in
0.16 in
0.2 in
0.26 in
0.58 in
0.64 in

Minimum and Recommended Sizes

8 mm

11 mm

14 mm

16 mm

In extreme cases, the absolute minimum size of the logo is 8mm.
PGS STYLE GUIDE
LOGO PROTECTION

Print & Digital

Logo Formats
Downloads

Our logo can be downloaded in many
formats depending on usage.
The information under each format will
give guidance on which format to use.
FILE TYPES EXPLANATION
CMYK
For use on standard
printing material by
combining the 4 print
colours C-M-Y-K.

PANTONE
Flat logo for use on all printed
material when it is of critical
importance to reproduce the
exact PGS blue Pantone 300.

Download:
PGS_LOGO_CMYK.eps

Download:
PGS_LOGO_FLAT_PMS300.eps

Digital

Special Applications

RGB
For digital use/screens e.g.
Powerpoint, Word, Web.

METALLIC/STEEL/REFLECTIVE
For use in special applications e.g.
signage and reflective clothing.

Download:
PGS_LOGO_RGB.png
PGS_LOGO_HIGHRES_RGB.jpg
PGS_LOGO_LOWRES_RGB.jpg
PGS_LOGO_RGB.gif

Download:
PGS_LOGO_PMS877.eps

BLACK
For use on black and white
print or telefax.
Download:
PGS_LOGO_BLACK.eps

NEGATIVE
For use in materials
designed by professional
designers only.
Download:
PGS_LOGO_NEGATIVE.eps
PGS_LOGO_NEGATIVE.png

Vector: The format EPS (Encapsulated
postscript) is a vector format. An EPS
format can be resized to any size without
losing its quality.
Raster: The formats JPG, GIF and PNG
are bitmap graphics. They are rasterized
images with a specific pixel size that
cannot be enlarged without losing their
quality.

PGS STYLE GUIDE
LOGO FORMATS

Logo Do’s
and Dont’s

Do’s

Correct and Consistent

WHITE BACKGROUND
This is the preferred logo
background.

SOLID BACKGROUND
The white key line around
the logo will be visible on
solid backgrounds.

CALM, LIGHT PHOTO
BACKGROUND
The logo can be placed on
areas of the photo where
the colour appears solid
and calm.

Our logo is our visual signature and master
brand. It is therefore of utmost importance
to follow the rules and guidelines, as
shown on these pages, concerning the use
of the logo.

CALM, DARK PHOTO
BACKGROUND
The logo can be placed on
areas of the photo where
the colour appears solid
and calm.

Do not manipulate the colours, the
thickness of the waves, the typeface or any
other aspects of the logo. The proportions
(height and width) must always remain
the same. The value of recognition and
consistency in the use of our logo are the
key to brand building.

Dont’s

The logo has a white key line around it and
the preferred background is white. When
put on a coloured background the key line
will show. Do not change the thickness of
the white key line.

Marine

DON’T change the colour
of the logo

DON’T put other elements
too close to the logo

DON’T place the logo on
a vivid background

DON’T change the outline
size of the logo

DON’T place text or other
elements within the
protection zone

The logo should always be placed on a calm
background. Vivid coloured backgrounds or
patterns of any kind must be avoided.
The names of business divisions are not
part of the logo and should not be placed
beside it.

DON’T extract elements
from the logo

DON’T change the
proportions of the logo

DON’T change the outline
colour of the logo

PGS STYLE GUIDE
LOGO DO’S AND DON’T’S

Do’s

Dont’s

Negative Logo
Professionals Only

The negative logo can only be used in
Highlight materials made by professional
designers.

SOLID BACKGROUND

CALM, LIGHT PHOTO
BACKGROUND

CALM, DARK PHOTO
BACKGROUND

DON’T place the logo on
a vivid background

It is important that the negative logo is
placed on the correct type of background
to maintain our corporate image.
The logo should always be placed on calm
backgrounds both if it is a solid colour
background or a photo background.
If in doubt – use the main logo.

Example of Use

DELIVERING RESULTS.
We have through our history launched step
changing innovations, among these are the
Ramform Series - benchmarks of marine
seismic operations.
Our competent and interdisciplinary teams
are constantly pushing the limits through
technology development, gaining operational
experience and indisputable results from
challenging environments worldwide.

TYPICAL USE OF LOGO WITHOUT KEY LINE
Signage for the Headquarters in Oslo

We take great pride in our achievements,
knowing that the strong will and ability that
made us the company we are today will keep
us continuously focused and competitive
in the future.
And most importantly; we always work
tirelessly to be your first choice.
PGS - Unrivaled Performance

PGS STYLE GUIDE
NEGATIVE LOGO

Colours

Primary Colors
Our Color Palette

The primary color for PGS is blue
PMS 300. A clear and solid colour to
be trusted. This is also the logo color.

Primary Color

Grayscale

100%

80%
60%
40%
20%

Pantone 300
CMYK 100/50/0/0
RGB 0/94/184
HTML 005EB8
RAL 5005

Pantone Process Black
CMYK 20/20/20/100
(rich black)
CMYK 0/0/0/85 (text)
RGB 0/0/0
HTML 000000
RAL 9005

White

Metallic

Pantone CMYK 0/0/0/0
RGB 255/255/255
HTML FFFFFF
RAL 9003

Pantone 877
RAL 110-M

Blue is the color of water. It is also
associated with the intellectual:
intelligence, communication, efficiency,
logic, coolness and calm.
Blue, white and the grayscale constitute
the main colours of our image.
The metallic colour is for signage use only.

PGS STYLE GUIDE
PRIMARY COLOURS

Secondary Colors

Our Color Palette
100%

100%

80%
60%
40%
20%

Pantone 297
CMYK 50/0/0/0
RGB 113/197/232
HTML 71C5E8
RAL 2407030

Pantone 320
CMYK 96/0/31/0
RGB 0/156/166
HTML C4D600
RAL 5021

The use of color should be done conservatively.
Secondary colors should be used sparingly
and introduced in the correct order.

Pantone 2613
CMYK 79/100/0/11
RGB 85/38/132
HTML 552684
RAL 324040

All designs should maintain a clean, neat
and airy appearance.

Color Introduction Order

Here is a guide for order of color introduction when using more than the primary color:

Pantone 300,

Black 35%,

Pantone 297,

Black 60%,

Pantone 320,

Black 85%,

Pantone 2613
PGS STYLE GUIDE
SECONDARY COLOURS

Tertiary Colors
Our Color Palette

The tertiary colors are for use by professional
designers in extreme circumstances where
additional colors are required. These should
be used sparingly.

Tertiary Colors
100%

100%

80%
60%
40%
20%

Pantone 7406
CMYK 0/20/100/2
RGB 241/196/0
HTML F1C400
RAL 1021

Pantone 021
CMYK 0/65/100/0
RGB 254/80/0
HTML FE5000
RAL 2004

100%

80%
60%
40%
20%

Pantone 382
CMYK 28/0/100/0
RGB 196/214/0
HTML C4D600
RAL 1008080

Pantone 187
CMYK 7/100/82/26
RGB 166/25/46
HTML A6192E
RAL 3031

Pantone 362
CMYK 78/0/100/2
RGB 80/158/47
HTML 509E2F
RAL 6018

PGS STYLE GUIDE
TERTIARY COLOURS

Gradients

Our Gradient Color Palette
The gradients are used to express depth
and add gravity to our identity. Gradients
are for use in brochures, reports and other
professionally designed material.
Gradients should always be used with
the darkest color at the bottom and the
lightest at the top.

Dark Blue Gradient
Location 0%
CMYK 80/20/0/0
RGB 77/153/214

Light Blue Gradient
Location 0%
CMYK 50/0/0/0
RGB 156/207/243

Anchor 51%
Location 35%
CMYK 100/50/0/0
RGB 18/105/176

Anchor 51%

Anchor 50%
Location 100%
CMYK 100/60/20/40
RGB 27/67/103

Location 100%
CMYK 100/50/0/0
RGB 18/105/176

PGS STYLE GUIDE
GRADIENT COLOURS

Colour Wave
Graphic Element

The colour wave is for use in many
different design documents including:
adverts, posters, flyers and brochures.
The colour wave should always stretch
the full width of the page. In professional
printing; full bleed and inhouse printing;
from margin to margin.
X
X Height 3 x 100%
X
X Height 1 x 70%

Blue

CMYK 100/50/0/0

CMYK 50/0/0/0

CMYK 96/0/31/0

CMYK 100/50/0/0

The height is equivalent to 4x.
3x with 100% gradient colour.
1x with 70% gradient colour.
The colour wave is only available
in CMYK colours.
The colour wave can be made manually
following these guidelines or downloaded
as an Indesign document from MarketBase.
Fixed colour wave heights:
Document Size
Height
A6
3.5 mm/1.4 in
A5
5 mm/0.2 in
A4 / US Letter
7 mm/0.27 in
A3
10 mm/0.4 in
650 x 950mm/25.5 x 37.5in 17 mm/0.67 in
750 x 1000mm/29.5 x 39.5in 19 mm/0.75 in

PGS STYLE GUIDE
COLOUR WAVE

Typography

Primary Typeface – Klavika and Klavika Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789
abcdefghijklmnopqrstuvwxyz123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789
abcdefghijklmnopqrstuvwxyz123456789

Secondary Typeface – Arial

Tertiary Typeface – Calibri

Typography
Three Typefaces

Klavika is the primary typeface and will
be used on the website and all marketing
material.
Arial is used for internal document templates,
Powerpoint, digital platforms and any other
situation where Klavika is not available.
This is a standard typeface worldwide.
Calibri is the default typeface in Microsoft
Office applications.
Tips:
The default typeface in Microsoft Office
applications can be set to Klavika but it
requires installation of the Klavika font.
For licenses: www.luth.no
Klavika
Klavika was designed by Eric Olson and released
by the Process Type Foundry in 2004. Klavika is a
modern, flexible and solid typeface with a wide range
of typographic features.

ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789
abcdefghijklmnopqrstuvwxyz123456789

Crisp and open shapes keep the it legible in small sizes
while the straight-sided characters anchor headlines
and display work solidly in place. The different fonts will
add character to printed as well as digital applications.

ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789
abcdefghijklmnopqrstuvwxyz123456789

Klavika is a licensed typeface and is available for print
and web.

ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789
abcdefghijklmnopqrstuvwxyz123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789
abcdefghijklmnopqrstuvwxyz123456789

PGS STYLE GUIDE
TYPOGRAPHY

Strapline
A Clearer Image

The strapline, A Clearer Image, will
always stand next to the url address;
www.pgs.com.
The strapline can be used in PGS blue,
85% black or negative as appropriate.
The strapline can be downloaded as an
Indesign document from MarketBase.

Example, A5 & A4 Formats – 10pt
Klavika Medium 10pt
Colour PMS 300

Klavika Medium 10pt
Colour 85% Black

A Clearer Image | www.pgs.com

Fixed point sizes:
Klavika Light 10pt
Colour PMS 300

Klavika Light 10pt
Colour 85% Black

Document Size
A6:
A5:
A4 / US Letter:
A3:
650 x 950mm / 25.5 x 37.5in
750 x 1000mm / 29.5 x 39.5in

PGS STYLE GUIDE
STRAPLINE

Type size
8pt
10pt
10pt
16pt
40pt
45pt

Layout

Flexible Layout Grid

A4 Gutters 4mm

Layout Grid
Six Grid System

All marketing materials will use
a six-grid system.
The majority of the marketing materials
will use three columns. If materials are text
heavy, two columns can be used. Examples
are Annual Report and Quarterly Reports.
No elements of design should reach into
the logo and strapline zone below the
magenta lines.
The grid can be adjusted to fit any size as
long as the proportions remain the same.
The margins can be adjusted to fit the
various types of marketing materials.
The grid can be used upside down when
the logo and strapline is on top.
Three columns

Two columns

A Clearer Image | www.pgs.com

PGS STYLE GUIDE
LAYOUT GRID

Stationery

Business Cards (89 x 51mm)

Envelope C4 (324 x 229mm)

Stationery

JOE BLOGGS
Area Manager
Department

Petroleum Geo-Services ASA
Lilleakerveien 4C
P.O.BOX 251 Lilleaker
N-0216 Oslo
Norway

Tel:
+47 67 52 64 00
Fax:
+47 67 51 43 41
Direct: +47 67 51 40 70
Mobile: +47 91 53 70 46
Email: joe.bloggs@pgs.com

www.pgs.com
www.pgs.com

Envelope US No10 (241 x 105mm)

Petroleum Geo-Services
Lilleakerveien 4C
P.O. Box 251 Lilleaker
0216 Oslo
Norway

A Clearer Image

www.pgs.com

Overview

Business cards and envelopes use the
Klavika font.

Petroleum Geo-Services ASA
Lilleakerveien 4C
P.O.BOX 251 Lilleaker
N-0216 Oslo
Norway

The letterhead uses standard fonts,
Arial and Calibri.

Letterhead A4 (210 x 297mm)

Mr. Smith
ABC Company
1234 Pine Drive
Anywhere, AB 12345

10 February 2013

RE: Electronic Letterhead

Dear Mr. Smith,
This is the preferred layout style for PGS letters. Calibri Regular size 10 or 12pt is our company
typeface for all body text in letters, faxes, and all documents. Word templates have been set up for
documents and are available in the Style Guide, found in the gateways of ONLiNE.
Thank you for your co-operation in maintaining a consistent corporate style.

Best regards,

John Walsh
Vice President Marketing
PGS

Envelope C5 (229 x 162mm)
Petroleum Geo-Services ASA
Lilleakerveien 4C
P.O.BOX 251 Lilleaker
N-0216 Oslo
Norway

Petroleum Geo-Services ASA

Strandveien 4, P.O. Box 290
N-1366 Lysaker, Norway

Tel: +47 6752 6400
Fax: +47 6752 6883

F.nr/Reg.no: 91623529
www.pgs.com

Envelope DL (220 x 110 mm)
Petroleum Geo-Services ASA
Lilleakerveien 4C
P.O.BOX 251 Lilleaker
N-0216 Oslo
Norway

PGS STYLE GUIDE
OVERVIEW

Business Card

Business Card Front
Optional back design

Front

The cards are generally printed on one side
with an added option to print a back.
A Clearer Image

10mm 1,5mm

www.pgs.com

Paper: Cards should be printed on bright
white woven card stock 250g.

Margins all sides 5mm

JOE BLOGGS
Area Manager
Department
Tel:
Fax:
Direct:
Mobile:
Email:

Logo width 12,3mm

www.pgs.com

This area can vary according
to amount of text lines

+47 67 52 64 00
+47 67 51 43 41
+47 67 51 40 70
+47 91 53 70 46
joe.bloggs@pgs.com

Petroleum Geo-Services
Lilleakerveien 4C
P.O. Box 251 Lilleaker
0216 Oslo
Norway

The dimensions of the card are 3.5“x 2“
(89 x 51 mm).
The PGS logo and typography should be
printed using PMS colours for a matt
finish, as specified in this example.

Keep text aligned to bottom

Templates are available on PGS
MarketBase.

Stroke weight 0,25pt, colour PMS Process black 80%

Text colour PMS Process black 80%
Klavika Medium 8,5/9pt
Logo colour PMS 300

JOE BLOGGS
Area Manager
Department
Tel:
Fax:
Direct:
Mobile:
Email:

Klavika Medium 6,5pt
Colour PMS 300

www.pgs.com

+47 67 52 64 00
+47 67 51 43 41
+47 67 51 40 70
+47 91 53 70 46
joe.bloggs@pgs.com

Petroleum Geo-Services
Lilleakerveien 4C
P.O. Box 251 Lilleaker
0216 Oslo
Norway

Klavika Light 6,5/9pt
Klavika Light Italic 6,5/7.5pt
Klavika Medium 6,5/7,5pt
Klavika Light 6,5/7,5pt

Klavika Medium 6,5/7,5pt
Klavika Light 6,5/7,5pt

Text

Capitals Font

Size

Employee´s name All
uppercase
Employee´s title Upper/
(Additional info
lowercase
if required)

Klavika
Medium
Klavika
Light

8.5/9pt

Division
(Sub-division
if required

Klavika
Light italic

6.5/7.5pt

PGS STYLE GUIDE
BUSINESS CARD

Upper/
lowercase

6.5/9pt

Letterhead

Contact Area – Two Lines
25mm

Standard A4

43mm
10mm
20mm

Logo width 12,3mm

Mr. Smith
ABC Company
1234 Pine Drive
Anywhere, AB 12345

Calibri Bold 10pt

10 February 2013

The font is Calibri size 10pt/12pt
or 12pt/14pt
Paper: Bright white woven 80g paper.

RE: Electronic Letterhead

Dear Mr. Smith,

Calibri Regular 10/12pt

There are two types of A4 letterheads.
One with a contact area containing
two lines and one with a contact area
containing three lines.

This is the preferred layout style for PGS letters. Calibri Regular size 10 or 12pt is our company
typeface for all body text in letters, faxes, and all documents. Word templates have been set up for
documents and are available in the Style Guide, found in the gateways of ONLiNE.

Templates can be downloaded
from Sharepoint.

Thank you for your co-operation in maintaining a consistent corporate style.

Best regards,

John Walsh
Vice President Marketing
PGS

2mm
Arial Regular 7,5/9pt
10mm

Petroleum Geo-Services ASA

Strandveien 4, P.O. Box 290
N-1366 Lysaker, Norway

Tel: +47 6752 6400
Fax: +47 6752 6883

F.nr/Reg.no: 91623529
www.pgs.com

Contact Area – Threes to Five Lines
Petroleum Geo-Services ASA

10mm

Text line 1
Text line 2
Text line 3

Text line 1
Text line 2
www.pgs.com

PGS STYLE GUIDE
LETTERHEAD

US Letterhead

Contact Area – Two Lines
25mm

Letter 8.5 x 11”

43mm
10mm

Logo width 12,3mm

20mm

Mr. Smith
ABC Company
1234 Pine Drive
Anywhere, AB 12345

Calibri Bold 10pt

10 February 2013

The font is Calibri size 10pt/12pt
or 12pt/14pt
Paper: Bright white woven 80g paper.

RE: Electronic Letterhead

Dear Mr. Smith,

Calibri Regular 10/12pt

There are two types of US letterheads.
One with a contact area containing
two lines and one with a contact area
containing three lines.

Templates can be downloaded
from Sharepoint.

Thank you for your co-operation in maintaining a consistent corporate style.

Best regards,

John Walsh
Vice President Marketing
PGS

2mm
Arial Regular 7,5/9pt
10mm

Petroleum Geo-Services ASA

Strandveien 4, P.O. Box 290
N-1366 Lysaker, Norway

Tel: +47 6752 6400
Fax: +47 6752 6883

F.nr/Reg.no: 91623529
www.pgs.com

Text line 1
Text line 2
Text line 3

Text line 1
Text line 2
www.pgs.com

Contact Area – Threes to Five Lines
Petroleum Geo-Services ASA

10mm

PGS STYLE GUIDE
US LETTERHEAD

Margin 10mm
Logo width 12.3mm

Standard
Envelopes

Envelope C4 (324 x 229mm)
Petroleum Geo-Services ASA
Lilleakerveien 4C
P.O.BOX 251 Lilleaker
N-0216 Oslo
Norway

2mm

Arial Medium 7,5/9,9pt

Three Sizes

Arial Light 7,5/9.9pt

We use three standard envelope sizes:

Margin 10mm
Logo width 12.3mm

Petroleum Geo-Services ASA
Lilleakerveien 4C
P.O.BOX 251 Lilleaker
N-0216 Oslo
Norway

Logo width 12.3mm

Arial Medium 7,5/9,9pt

Arial Light 7,5/9.9pt

2mm

Margin 10mm

C4 (229 x 324mm)
C5 (229 x 162mm)
DL (220 x 110mm)

Envelope C5 (229 x 162mm)

Paper: Bright white woven 80g paper.
Templates can be downloaded
from Sharepoint.

Envelope DL (220 x 110mm)
Petroleum Geo-Services ASA
Lilleakerveien 4C
P.O.BOX 251 Lilleaker
N-0216 Oslo
Norway

2mm

Arial Medium 7,5/9,9pt

Arial Light 7,5/9.9pt

PGS STYLE GUIDE
ENVELOPES

US Envelope
One Size

We use one US envelope size:
U5 (241 x 105mm)
Paper: Bright white woven 80g paper.
The template can be downloaded
from Sharepoint.
Margin 10mm
Logo width 12.3mm

Envelope US No10 (241 x 105mm)
Petroleum Geo-Services ASA
Lilleakerveien 4C
P.O.BOX 251 Lilleaker
N-0216 Oslo
Norway

2mm

Petroleum Geo-Services ASA

Arial Medium 7,5/9,9pt

Arial Light 7,5/9.9pt

Strandveien 4, P.O. Box 290
N-1366 Lysaker, Norway

PGS STYLE GUIDE
US ENVELOPES

Digital

Powerpoint Standard

Powerpoint

Two Landscape Versions
The PGS corporate Powerpoint template
is available in two landscape oriented
versions: standard (4:3) and widescreen
(16:9).
All PGS presentations should use this
template. The Powerpoint template relies
on the logo to brand the document, so
there is no template element to include
division names. Division names can be
included in the title of the presentation.
The font used in the Powerpoint template
is the standard font Arial.
Templates can be found in PowerPoint –
click “File” then “New” then double click on
the folder entitled “PGS”.

Powerpoint Widescreen

PGS STYLE GUIDE
POWERPOINT LANDSCAPE

Powerpoint Portrait and Poster

Powerpoint

Two Portrait Versions
The PGS corporate Powerpoint template is
available in two portrait oriented versions:
standard (4:3) and poster size 90x126cm.
All PGS presentations should use this
template. The Powerpoint template relies
on the logo to brand the document, so
there is no template element to include
division names. Division names can be
included in the title of the presentation.
The font used in the Powerpoint template
is the standard font Arial.
Template can be downloaded
from Sharepoint.

Examples of layouts with various amounts and size of images.
PGS STYLE GUIDE
POWERPOINT PORTRAIT

Email Signature

Automated Email Signature – Internal

A Representation of You

Name Name
Title
Department

In adition to various browsers, emails are
now increasingly viewed on smart phones
and tablets with varying page aspect-ratios.

Telephone: +XX XX XX XX XX
VOIP: XXXXXXXX
Mobile: +XX XX XX XX XX
Email: Name.Name@pgs.com

To ensure we cater for all eventualities,
email signatures are automated. This
provides an important consistancy
throughout the company. In adition to
an improved layout, this new function
will bring us the posibility to feature
promotional banners relating to products,
services and events.

Automated Email Signature – External
Name Name
Title
Department

Promotional banner (220x140px)

Telephone: +XX XX XX XX XX
Mobile: +XX XX XX XX XX
Email: Name.Name@pgs.com

PGS STYLE GUIDE
EMAIL SIGNATURE

Marketing Material

Global

Posters

A Clearer Image | www.pgs.com/Extension
A Clearer Image | www.pgs.com/Extension

Heading

Large and Small.
Global and Technical.

Heading

Subheading

Body heading
Bodycopy

There are two types of poster, one for
general marketing and one for technical
marketing – where there is a need to
display several images eg seismic,
with text.

Body heading
Bodycopy

Body heading
Bullet

More layout variations can be requested
from Marketing Services.
The poster is also available in two formats:
small (650 x 950 mm) and large
(750 x 1 000 mm).
Templates are available on PGS
MarketBase.

Technical

A Clearer Image | www.pgs.com/Extension

Heading

Author

Subheading

Caption

Subheading

Caption

PGS STYLE GUIDE
POSTERS

Global Advert (full page magazine)

MultiClient Advert (full page magazine)

Adverts

Global, MultiClient and
Recruitment Adverts
There are three types of advert: Global
Marketing, MultiClient (product/survey)
and Recruitment.

Heading

Templates are available on PGS
MarketBase in a range of sizes. Additional
sizes can be requested from Marketing
Services.

SURVEY NAME

Heading

Subheading

Survey summary

Bodycopy

Call to action

A Clearer Image | www.pgs.com/Extension

A Clearer Image | www.pgs.com/DataLibrary

Heading
Subheading.
Bodycopy.

A Clearer Image | www.pgs.com/Extension

Global Advert (banner newspaper)

Job Title
Location

Job Description
Text
Main Tasks
Task 1

Qualifications
Qual 1

We Can Offer
Offer 1

This is PGS
Petroleum Geo-Services (PGS) is
a leading, worldwide geophysical
company providing an extensive range
of seismic services and products for the
petroleum industry including seismic
data acquisition, processing, reservoir
monitoring and analysis, interpretation
and electromagnetic studies. The company
also possesses the worlds most
extensive 3D MultiClient data library.
With its headquarters in Oslo, Norway,
the company has over 34 offices worldwide
in 25 different countries with larger regional
offices in London, Houston and Singapore.
The company is listed on the Oslo stock
exchange (OSE: PGS).

HR Area: HR.area@pgs.com | (+00) 00 00 00 00

A Clearer Image | www.pgs.com/Careers

Recruitment Advert (full page magazine)

PGS STYLE GUIDE
ADVERTS

Flyers

MultiClient (single survey) flyers

Global, MultiClient and
Recruitment Flyers
Front

Back

PGS DataLibrary (Basin/Geological Hub)

There are different types of flyers: Global
Marketing, MultiClient (product/survey)
and Recruitment.

(Name(WebSite)) – (SurveyType) – (GeoStreamer)

SURVEY SUMMARY

ACQUISITION PARAMETERS

Size (km / sq. km): 2913

Streamer:

Data Recording:
Length (m): 7 168 m
Sample rate (ms): 2.0

Processing Completed
Year: 2014

Type: GeoStreamer
Number: 12
Length (m): 7 050
Separation (m): 75

Vessel: Ramform Viking,

Energy Source:

Acquisition Year: 2010/2011

Ramform Valiant

Bathymetry (m): 60-70

Depth (m): 7
Shot interval (m): 18.75 flip/flop

Templates are available on PGS
MarketBase. Additional layouts can be
requested from Marketing Services.

Bin Dimensions:
Acquisition (m): 6.25 x 18.75
Processing (m): 12.5 x 12.5
Fold: 80

Shooting Direction (°): 60/240
Geometry: Standard
PROCESSING

(Basin/Geologcal Hub)-(Country)-(Year)

DELIVERABLES

Simple Processing Flow:

Available Time Products:

GeoStreamer wavefield

separation
Optimal multiple attenuation

Bandwidth enhancing

post-stack processing
GeoStreamer wavefield

separation
Optimal multiple attenuation

Bandwidth enhancing

post-stack processing
GeoStreamer wavefield

separation
Optimal multiple attenuation

Bandwidth enhancing

post-stack processing

3D Kirchhoff PSDM & TTI

Anisotropic Beam Migration
3D Kirchhoff PSDM & TTI

Anisotropic Beam Migration

Albacora-Roncador 3D
GeoStreamer

Available Depth Products:

3D TTI anistropic Kirchhoff

depth migration
3D TTI anistropic Kirchhoff

depth migration

Additional Products:
Gravity

Magnetics

Interpretation

3D TTI anistropic Kirchhoff

depth migration

(One line summary) max 100 chrctrs Solendant eum in pre voloria
aliquam a quatet ex excerro eaquia doluptatus dicta.
(Objectives / rationale/ target:) Apis dit landi aut exerati dis et periat vidundusda
pore cumquaeprat liquod molupta tectur seque la nonsequi dem et plam, conet
volo cullacest aut licilic tempore sequae. Ut enimpor epudantio bea nimus.
(Prospectivity description) Apis dit landi aut exerati dis et periat vidundusda pore
cumquaeprat liquod molupta tectur seque la nonsequi dem et plam, conet volo
cullacest aut licilic tempore sequae. Ut enimpor epudantio bea nimus etur.
(Technology description) Apis dit landi aut exerati dis et periat vidundusda pore
cumquaeprat liquod molupta tectur seque la nonsequi dem et plam, conet volo
cullacest aut licilic tempore sequae. Ut enimpor epudantio bea nimus etur mo.

Caption

A Clearer Image | www.pgs.com/DataLibrary

For all enquires please contact

Oslo Tel: (+47) 67 52 64 00, Email: mceurope@pgs.com

MAY-13 2015

PGS STYLE GUIDE
FLYERS

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Design Style Guide

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